text: While a plethora of hypertext links exist on the Web, only a small amount of them are regularly clicked. Starting from this observation, we set out to study large-scale click data from Wikipedia in order to understand what makes a link successful. We systematically analyze effects of link properties on the popularity of links. By utilizing mixed-effects hurdle models supplemented with descriptive insights, we find evidence of user preference towards links leading to the periphery of the network, towards links leading to semantically similar articles, and towards links in the top and left-side of the screen. We integrate these findings as Bayesian priors into a navigational Markov chain model and by doing so successfully improve the model fits. We further adapt and improve the well-known classic PageRank algorithm that assumes random navigation by accounting for observed navigational preferences of users in a weighted variation. This work facilitates understanding navigational click behavior and thus can contribute to improving link structures and algorithms utilizing these structures.
  @cite_14: Models of human navigation play an important role for understanding and facilitating user behavior in hypertext systems. In this paper, we conduct a series of principled experiments with decentralized search - an established model of human navigation in social networks - and study its applicability to information networks. We apply several variations of decentralized search to model human navigation in information networks and we evaluate the outcome in a series of experiments. In these experiments, we study the validity of decentralized search by comparing it with human navigational paths from an actual information network - Wikipedia. We find that (i) navigation in social networks appears to differ from human navigation in information networks in interesting ways and (ii) in order to apply decentralized search to information networks, stochastic adaptations are required. Our work illuminates a way towards using decentralized search as a valid model for human navigation in information networks in future work. Our results are relevant for scientists who are interested in modeling human behavior in information networks and for engineers who are interested in using models and simulations of human behavior to improve on structural or user interface aspects of hypertextual systems.
  @cite_26: Good websites should be easy to navigate via hyperlinks, yet maintaining a high-quality link structure is difficult. Identifying pairs of pages that should be linked may be hard for human editors, especially if the site is large and changes frequently. Further, given a set of useful link candidates, the task of incorporating them into the site can be expensive, since it typically involves humans editing pages. In the light of these challenges, it is desirable to develop data-driven methods for automating the link placement task. Here we develop an approach for automatically finding useful hyperlinks to add to a website. We show that passively collected server logs, beyond telling us which existing links are useful, also contain implicit signals indicating which nonexistent links would be useful if they were to be introduced. We leverage these signals to model the future usefulness of yet nonexistent links. Based on our model, we define the problem of link placement under budget constraints and propose an efficient algorithm for solving it. We demonstrate the effectiveness of our approach by evaluating it on Wikipedia, a large website for which we have access to both server logs (used for finding useful new links) and the complete revision history (containing a ground truth of new links). As our method is based exclusively on standard server logs, it may also be applied to any other website, as we show with the example of the biomedical research site Simtk.
  @cite_4: In this work, we study the visual position of links and their clicks on Wikipedia, particularly where links are visually located, at which screen positions users click on links, and which areas on the screen exhibit more or less clicks per links. For that purpose, we introduce a novel dataset containing the on-screen coordinate position for all links between pages in the English Wikipedia and additionally resort to navigation logs of Wikipedia users. Using this data, we can observe a preference of certain link and click locations on Wikipedia including first evidence of positional click bias. For example, our results suggest that users have a tendency to prefer to click on the left side of the screen which exceeds what one would expect from the presence of links on pages. We believe that presented data and research can be useful for optimizing the process of link creation and link consumption on Wikipedia and other Web platforms.
  @cite_7: When users interact with the Web today, they leave sequential digital trails on a massive scale. Examples of such human trails include Web navigation, sequences of online restaurant reviews, or online music play lists. Understanding the factors that drive the production of these trails can be useful for e.g., improving underlying network structures, predicting user clicks or enhancing recommendations. In this work, we present a general approach called HypTrails for comparing a set of hypotheses about human trails on the Web, where hypotheses represent beliefs about transitions between states. Our approach utilizes Markov chain models with Bayesian inference. The main idea is to incorporate hypotheses as informative Dirichlet priors and to leverage the sensitivity of Bayes factors on the prior for comparing hypotheses with each other. For eliciting Dirichlet priors from hypotheses, we present an adaption of the so-called (trial) roulette method. We demonstrate the general mechanics and applicability of HypTrails by performing experiments with (i) synthetic trails for which we control the mechanisms that have produced them and (ii) empirical trails stemming from different domains including website navigation, business reviews and online music played. Our work expands the repertoire of methods available for studying human trails on the Web.
  @cite_32: Computing the semantic distance between realworld concepts is crucial for many intelligent applications. We present a novel method that leverages data from 'Wikispeedia', an online game played on Wikipedia; players have to reach an article from another, unrelated article, only by clicking links in the articles encountered. In order to automatically infer semantic distances between everyday concepts, our method effectively extracts the common sense displayed by humans during play, and is thus more desirable, from a cognitive point of view, than purely corpus-based methods. We show that our method significantly outperforms Latent Semantic Analysis in a psychometric evaluation of the quality of learned semantic distances.
  @cite_39: In this work we study how people navigate the information network of Wikipedia and investigate i free-form navigation by studying all clicks within the English Wikipedia over an entire month and ii goal-directed Wikipedia navigation by analyzing wikigames, where users are challenged to retrieve articles by following links. To study how the organization of Wikipedia articles in terms of layout and links affects navigation behavior, we first investigate the characteristics of the structural organization and of hyperlinks in Wikipedia and then evaluate link selection models based on article structure and other potential influences in navigation, such as the generality of an article's topic. In free-form Wikipedia navigation, covering all Wikipedia usage scenarios, we find that click choices can be best modeled by a bias towards article structure, such as a tendency to click links located in the lead section. For the goal-directed navigation of wikigames, our findings confirm the zoom-out and the homing-in phases identified by previous work, where users are guided by generality at first and textual similarity to the target later. However, our interpretation of the link selection models accentuates that article structure is the best explanation for the navigation paths in all except these initial and final stages. Overall, we find evidence that users more frequently click on links that are located close to the top of an article. The structure of Wikipedia articles, which places links to more general concepts near the top, supports navigation by allowing users to quickly find the better-connected articles that facilitate navigation. Our results highlight the importance of article structure and link position in Wikipedia navigation and suggest that better organization of information can help make information networks more navigable.
  @cite_43: Navigating information spaces is an essential part of our everyday lives, and in order to design efficient and user-friendly information systems, it is important to understand how humans navigate and find the information they are looking for. We perform a large-scale study of human wayfinding, in which, given a network of links between the concepts of Wikipedia, people play a game of finding a short path from a given start to a given target concept by following hyperlinks. What distinguishes our setup from other studies of human Web-browsing behavior is that in our case people navigate a graph of connections between concepts, and that the exact goal of the navigation is known ahead of time. We study more than 30,000 goal-directed human search paths and identify strategies people use when navigating information spaces. We find that human wayfinding, while mostly very efficient, differs from shortest paths in characteristic ways. Most subjects navigate through high-degree hubs in the early phase, while their search is guided by content features thereafter. We also observe a trade-off between simplicity and efficiency: conceptually simple solutions are more common but tend to be less efficient than more complex ones. Finally, we consider the task of predicting the target a user is trying to reach. We design a model and an efficient learning algorithm. Such predictive models of human wayfinding can be applied in intelligent browsing interfaces.
  @cite_27: This paper presents a novel approach for computing semantic relatedness between concepts on Wikipedia by using human navigational paths for this task. Our results suggest that human navigational paths provide a viable source for calculating semantic relatedness between concepts on Wikipedia. We also show that we can improve accuracy by intelligent selection of path corpora based on path characteristics indicating that not all paths are equally useful. Our work makes an argument for expanding the existing arsenal of data sources for calculating semantic relatedness and to consider the utility of human navigational paths for this task.
summary: Based on this wide range of studies aiming at understanding human Web navigation, a series of navigational regularities, patterns and strategies have been suggested. For example, West and Leskovec @cite_32 found trade-offs between similarity and degree in navigational behavior suggesting different phases in user sessions, namely an exploration (orientation) and an exploitation (goal-seeking) phase @cite_14 . Subsequent research has suggested that humans prefer to navigate between semantically similar websites @cite_43 @cite_27 @cite_7 , have preferences for choosing links at the beginning of pages @cite_39 @cite_26 @cite_4 , and that navigational patterns exhibit regularities with respect to underlying network characteristics @cite_43 @cite_26 @cite_7 @cite_39 .