text: As businesses increasingly rely on social networking sites to engage with their customers, it is crucial to understand and counter reputation manipulation activities, including fraudulently boosting the number of Facebook page likes using like farms. To this end, several fraud detection algorithms have been proposed and some deployed by Facebook that use graph co-clustering to distinguish between genuine likes and those generated by farm-controlled profiles. However, as we show in this paper, these tools do not work well with stealthy farms whose users spread likes over longer timespans and like popular pages, aiming to mimic regular users. We present an empirical analysis of the graph-based detection tools used by Facebook and highlight their shortcomings against more sophisticated farms. Next, we focus on characterizing content generated by social networks accounts on their timelines, as an indicator of genuine versus fake social activity. We analyze a wide range of features extracted from timeline posts, which we group into two main classes: lexical and non-lexical. We postulate and verify that like farm accounts tend to often re-share content, use fewer words and poorer vocabulary, and more often generate duplicate comments and likes compared to normal users. We extract relevant lexical and non-lexical features and and use them to build a classifier to detect like farms accounts, achieving significantly higher accuracy, namely, at least 99 precision and 93 recall.
  @cite_0: Social networking has become a popular way for users to meet and interact online. Users spend a significant amount of time on popular social network platforms (such as Facebook, MySpace, or Twitter), storing and sharing a wealth of personal information. This information, as well as the possibility of contacting thousands of users, also attracts the interest of cybercriminals. For example, cybercriminals might exploit the implicit trust relationships between users in order to lure victims to malicious websites. As another example, cybercriminals might find personal information valuable for identity theft or to drive targeted spam campaigns. In this paper, we analyze to which extent spam has entered social networks. More precisely, we analyze how spammers who target social networking sites operate. To collect the data about spamming activity, we created a large and diverse set of "honey-profiles" on three large social networking sites, and logged the kind of contacts and messages that they received. We then analyzed the collected data and identified anomalous behavior of users who contacted our profiles. Based on the analysis of this behavior, we developed techniques to detect spammers in social networks, and we aggregated their messages in large spam campaigns. Our results show that it is possible to automatically identify the accounts used by spammers, and our analysis was used for take-down efforts in a real-world social network. More precisely, during this study, we collaborated with Twitter and correctly detected and deleted 15,857 spam profiles.
  @cite_9: Web-based social systems enable new community-based opportunities for participants to engage, share, and interact. This community value and related services like search and advertising are threatened by spammers, content polluters, and malware disseminators. In an effort to preserve community value and ensure longterm success, we propose and evaluate a honeypot-based approach for uncovering social spammers in online social systems. Two of the key components of the proposed approach are: (1) The deployment of social honeypots for harvesting deceptive spam profiles from social networking communities; and (2) Statistical analysis of the properties of these spam profiles for creating spam classifiers to actively filter out existing and new spammers. We describe the conceptual framework and design considerations of the proposed approach, and we present concrete observations from the deployment of social honeypots in MySpace and Twitter. We find that the deployed social honeypots identify social spammers with low false positive rates and that the harvested spam data contains signals that are strongly correlated with observable profile features (e.g., content, friend information, posting patterns, etc.). Based on these profile features, we develop machine learning based classifiers for identifying previously unknown spammers with high precision and a low rate of false positives.
  @cite_30: Recent work in security and systems has embraced the use of machine learning (ML) techniques for identifying misbehavior, e.g. email spam and fake (Sybil) users in social networks. However, ML models are typically derived from fixed datasets, and must be periodically retrained. In adversarial environments, attackers can adapt by modifying their behavior or even sabotaging ML models by polluting training data. In this paper, we perform an empirical study of adversarial attacks against machine learning models in the context of detecting malicious crowdsourcing systems, where sites connect paying users with workers willing to carry out malicious campaigns. By using human workers, these systems can easily circumvent deployed security mechanisms, e.g. CAPTCHAs. We collect a dataset of malicious workers actively performing tasks on Weibo, China's Twitter, and use it to develop ML-based detectors. We show that traditional ML techniques are accurate (95 -99 ) in detection but can be highly vulnerable to adversarial attacks, including simple evasion attacks (workers modify their behavior) and powerful poisoning attacks (where administrators tamper with the training set). We quantify the robustness of ML classifiers by evaluating them in a range of practical adversarial models using ground truth data. Our analysis provides a detailed look at practical adversarial attacks on ML models, and helps defenders make informed decisions in the design and configuration of ML detectors.
summary: Our classifier is trained using accounts obtained from honeypots, somewhat similar to previous work in the context of spam in MySpace and Twitter @cite_9 @cite_0 . Our work uses accounts attracted by Facebook pages actively engaging like farms and, unlike @cite_9 @cite_0 , leverages timeline-based features for the detection. @cite_30 study the human involvement in Weibo's reputation manipulation services, showing that simple evasion attacks (e.g., workers modifying their behavior) as well as poisoning attacks (e.g., administrators tampering with the training set) can severely affect the effectiveness of machine learning algorithms to detect malicious crowd-sourcing workers. Partially informed by their work, we do not only cluster like activity performed by users but also build on lexical and non-lexical features.