text: Social media systems rely on user feedback and rating mechanisms for personalization, ranking, and content filtering. However, when users evaluate content contributed by fellow users (e.g., by liking a post or voting on a comment), these evaluations create complex social feedback effects. This paper investigates how ratings on a piece of content affect its author's future behavior. By studying four large comment-based news communities, we find that negative feedback leads to significant behavioral changes that are detrimental to the community. Not only do authors of negatively-evaluated content contribute more, but also their future posts are of lower quality, and are perceived by the community as such. Moreover, these authors are more likely to subsequently evaluate their fellow users negatively, percolating these effects through the community. In contrast, positive feedback does not carry similar effects, and neither encourages rewarded authors to write more, nor improves the quality of their posts. Interestingly, the authors that receive no feedback are most likely to leave a community. Furthermore, a structural analysis of the voter network reveals that evaluations polarize the community the most when positive and negative votes are equally split.
  @cite_35: Research on trolls is scarce, but their activities challenge online communities; one of the main challenges of the Wikipedia community is to fight against vandalism and trolls. This study identifies Wikipedia trollsâ behaviours and motivations, and compares and contrasts hackers with trolls; it extends our knowledge about this type of vandalism and concludes that Wikipedia trolls are one type of hacker. This study reports that boredom, attention seeking, and revenge motivate trolls; they regard Wikipedia as an entertainment venue, and find pleasure from causing damage to the community and other people. Findings also suggest that trollsâ behaviours are characterized as repetitive, intentional, and harmful actions that are undertaken in isolation and under hidden virtual identities, involving violations of Wikipedia policies, and consisting of destructive participation in the community.
  @cite_7: This paper aims to detect users generating spam reviews or review spammers. We identify several characteristic behaviors of review spammers and model these behaviors so as to detect the spammers. In particular, we seek to model the following behaviors. First, spammers may target specific products or product groups in order to maximize their impact. Second, they tend to deviate from the other reviewers in their ratings of products. We propose scoring methods to measure the degree of spam for each reviewer and apply them on an Amazon review dataset. We then select a subset of highly suspicious reviewers for further scrutiny by our user evaluators with the help of a web based spammer evaluation software specially developed for user evaluation experiments. Our results show that our proposed ranking and supervised methods are effective in discovering spammers and outperform other baseline method based on helpfulness votes alone. We finally show that the detected spammers have more significant impact on ratings compared with the unhelpful reviewers.
  @cite_9: In recent years, social Web sites have become important components of the Web. With their success, however, has come a growing influx of spam. If left unchecked, spam threatens to undermine resource sharing, interactivity, and openness. This article surveys three categories of potential countermeasures - those based on detection, demotion, and prevention. Although many of these countermeasures have been proposed before for email and Web spam, the authors find that their applicability to social Web sites differs.
  @cite_21: Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting "deceptive opinion spam" -- fictitious reviews that have been deliberately written to sound authentic, to deceive the reader. But while this practice has received considerable public attention and concern, relatively little is known about the actual prevalence, or rate, of deception in online review communities, and less still about the factors that influence it. We propose a generative model of deception which, in conjunction with a deception classifier, we use to explore the prevalence of deception in six popular online review communities: Expedia, Hotels.com, Orbitz, Priceline, TripAdvisor, and Yelp. We additionally propose a theoretical model of online reviews based on economic signaling theory, in which consumer reviews diminish the inherent information asymmetry between consumers and producers, by acting as a signal to a product's true, unknown quality. We find that deceptive opinion spam is a growing problem overall, but with different growth rates across communities. These rates, we argue, are driven by the different signaling costs associated with deception for each review community, e.g., posting requirements. When measures are taken to increase signaling cost, e.g., filtering reviews written by first-time reviewers, deception prevalence is effectively reduced.
  @cite_6: 
  @cite_24: Web 2.0 has led to the development and evolution of web-based communities and applications. These communities provide places for information sharing and collaboration. They also open t he door for inappropriate online activities, such as harassment, i n which some users post messages in a virtual community that are intention- ally offensive to other members of the community. It is a new and challenging task to detect online harassment; currently fe w systems attempt to solve this problem. In this paper, we use a supervised learning approach for dete ct- ing harassment. Our technique employs content features, sentiment features, and contextual features of documents. The experi mental results described herein show that our method achieves significant improvements over several baselines, including Term Frequency- Inverse Document Frequency (TFIDF) approaches. Identifica tion of online harassment is feasible when TFIDF is supplemented with sentiment and contextual feature attributes.
  @cite_11: Opinionated social media such as product reviews are now widely used by individuals and organizations for their decision making. However, due to the reason of profit or fame, people try to game the system by opinion spamming (e.g., writing fake reviews) to promote or demote some target products. For reviews to reflect genuine user experiences and opinions, such spam reviews should be detected. Prior works on opinion spam focused on detecting fake reviews and individual fake reviewers. However, a fake reviewer group (a group of reviewers who work collaboratively to write fake reviews) is even more damaging as they can take total control of the sentiment on the target product due to its size. This paper studies spam detection in the collaborative setting, i.e., to discover fake reviewer groups. The proposed method first uses a frequent itemset mining method to find a set of candidate groups. It then uses several behavioral models derived from the collusion phenomenon among fake reviewers and relation models based on the relationships among groups, individual reviewers, and products they reviewed to detect fake reviewer groups. Additionally, we also built a labeled dataset of fake reviewer groups. Although labeling individual fake reviews and reviewers is very hard, to our surprise labeling fake reviewer groups is much easier. We also note that the proposed technique departs from the traditional supervised learning approach for spam detection because of the inherent nature of our problem which makes the classic supervised learning approach less effective. Experimental results show that the proposed method outperforms multiple strong baselines including the state-of-the-art supervised classification, regression, and learning to rank algorithms.
summary: Our findings here reveal that negative feedback does not lead to a decrease of undesired user behavior, but rather attenuates it. Given the difficulty of moderating undesired user behavior, it is worth pointing out that anti-social behavior in social media systems is a growing concern @cite_9 , as emphasized by work on review spamming @cite_7 @cite_11 @cite_21 , trolling @cite_35 , social deviance @cite_6 and online harassment @cite_24 .