text: Advertisements are unavoidable in modern society. Times Square is notorious for its incessant display of advertisements. Its popularity is worldwide and smaller cities possess miniature versions of the display, such as Pittsburgh and its digital works in Oakland on Forbes Avenue. Tokyo's Ginza district recently rose to popularity due to its upscale shops and constant onslaught of advertisements to pedestrians. Advertisements arise in other mediums as well. For example, they help popular streaming services, such as Spotify, Hulu, and Youtube TV gather significant streams of revenue to reduce the cost of monthly subscriptions for consumers. Ads provide an additional source of money for companies and entire industries to allocate resources toward alternative business motives. They are attractive to companies and nearly unavoidable for consumers. One challenge for advertisers is examining a advertisement's effectiveness or usefulness in conveying a message to their targeted demographics. Rather than constructing a single, static image of content, a video advertisement possesses hundreds of frames of data with varying scenes, actors, objects, and complexity. Therefore, measuring effectiveness of video advertisements is important to impacting a billion-dollar industry. This paper explores the combination of human-annotated features and common video processing techniques to predict effectiveness ratings of advertisements collected from Youtube. This task is seen as a binary (effective vs. non-effective), four-way, and five-way machine learning classification task. The first findings in terms of accuracy and inference on this dataset, as well as some of the first ad research, on a small dataset are presented. Accuracies of 84 , 65 , and 55 are reached on the binary, four-way, and five-way tasks respectively.
  @cite_30: Abstract This study aims to incorporate Artificial Neural Network (ANN) for measuring the effectiveness of the TV broadcast advertisements (toothpaste) by discovering important factors that influence the advertisement effectiveness. The information about the effects of each of these factors has been studied and it is used for measuring the advertisement effectiveness. Fifty attributes are examined to derive values from thirteen factors. These thirteen factors are used as input to ANN model. The data collected from 837 respondents are used for training and testing the ANN. The backpropagation algorithm is used for adjusting the weights in the ANN. Experimental results show that the ANN model achieves 99 accuracy for measuring the advertisement effectiveness.
summary: Finally, in 2006, researchers investigated the use of neural networks to predict television ad effectiveness @cite_30 . They achieved an accuracy of 99