text: E-commerce web applications are almost ubiquitous in our day to day life, however as useful as they are, most of them have little to no adaptation to user needs, which in turn can cause both lower conversion rates as well as unsatisfied customers. We propose a machine learning system which learns the user behaviour from multiple previous sessions and predicts useful metrics for the current session. In turn, these metrics can be used by the applications to customize and better target the customer, which can mean anything from offering better offers of specific products, targeted notifications or placing smart ads. The data used for the learning algorithm is extracted from Google Analytics Enhanced E-commerce, which is enabled by most e-commerce websites and thus the system can be used by any such merchant. In order to learn the user patterns, only its behaviour features were used, which don't include names, gender or any other personal information that could identify the user. The learning model that was used is a double recurrent neural network which learns both intra-session and inter-session features. The model predicts for each session a probability score for each of the defined target classes.
  @cite_6: Recurrent neural networks (RNNs) were recently proposed for the session-based recommendation task. The models showed promising improvements over traditional recommendation approaches. In this work, we further study RNN-based models for session-based recommendations. We propose the application of two techniques to improve model performance, namely, data augmentation, and a method to account for shifts in the input data distribution. We also empirically study the use of generalised distillation, and a novel alternative model that directly predicts item embeddings. Experiments on the RecSys Challenge 2015 dataset demonstrate relative improvements of 12.8 and 14.8 over previously reported results on the Recall@20 and Mean Reciprocal Rank@20 metrics respectively.
  @cite_8: As the Netflix Prize competition has demonstrated, matrix factorization models are superior to classic nearest neighbor techniques for producing product recommendations, allowing the incorporation of additional information such as implicit feedback, temporal effects, and confidence levels.
summary: For Recommender Systems, classical approaches use either collaborative filtering or content-based filtering using supervised learning. Matrix factorization @cite_8 is a prime example of collaborative filtering, however the main problem is that it can suffer from cold-start issue with new users. This is partially solved using recurrent neural networks on the data alone, such as in @cite_6 .