text: Online Social Networks (OSNs) witness a rise in user activity whenever an event takes place. Malicious entities exploit this spur in user-engagement levels to spread malicious content that compromises system reputation and degrades user experience. It also generates revenue from advertisements, clicks, etc. for the malicious entities. Facebook, the world's biggest social network, is no exception and has recently been reported to face much abuse through scams and other type of malicious content, especially during news making events. Recent studies have reported that spammers earn $200 million just by posting malicious links on Facebook. In this paper, we characterize malicious content posted on Facebook during 17 events, and discover that existing efforts to counter malicious content by Facebook are not able to stop all malicious content from entering the social graph. Our findings revealed that malicious entities tend to post content through web and third party applications while legitimate entities prefer mobile platforms to post content. In addition, we discovered a substantial amount of malicious content generated by Facebook pages. Through our observations, we propose an extensive feature set based on entity profile, textual content, metadata, and URL features to identify malicious content on Facebook in real time and at zero-hour. This feature set was used to train multiple machine learning models and achieved an accuracy of 86.9 . The intent is to catch malicious content that is currently evading Facebook's detection techniques. Our machine learning model was able to detect more than double the number of malicious posts as compared to existing malicious content detection techniques. Finally, we built a real world solution in the form of a REST based API and a browser plug-in to identify malicious Facebook posts in real time.
  @cite_9: Online social networks (OSNs) have become the new vector for cybercrime, and hackers are finding new ways to propagate spam and malware on these platforms, which we refer to as socware. As we show here, socware cannot be identified with existing security mechanisms (e.g., URL blacklists), because it exploits different weaknesses and often has different intentions. In this paper, we present MyPageKeeper, a Facebook application that we have developed to protect Facebook users from socware. Here, we present results from the perspective of over 12K users who have installed MyPageKeeper and their roughly 2.4 million friends. Our work makes three main contributions. First, to enable protection of users at scale, we design an efficient socware detection method which takes advantage of the social context of posts. We find that our classifier is both accurate (97 of posts flagged by it are indeed socware and it incorrectly flags only 0.005 of benign posts) and efficient (it requires 46 ms on average to classify a post). Second, we show that socware significantly differs from traditional email spam or web-based malware. For example, website blacklists identify only 3 of the posts flagged by MyPageKeeper, while 26 of flagged posts point to malicious apps and pages hosted on Facebook (which no current antivirus or blacklist is designed to detect). Third, we quantify the prevalence of socware by analyzing roughly 40 million posts over four months; 49 of our users were exposed to at least one socware post in this period. Finally, we identify a new type of parasitic behavior, which we refer to as "Like-as-a-Service", whose goal is to artificially boost the number of "Likes" of a Facebook page.
  @cite_26: Online social networks (OSNs) are extremely popular among Internet users. Unfortunately, in the wrong hands, they are also effective tools for executing spam campaigns. In this paper, we present an online spam filtering system that can be deployed as a component of the OSN platform to inspect messages generated by users in real-time. We propose to reconstruct spam messages into campaigns for classification rather than examine them individually. Although campaign identification has been used for offline spam analysis, we apply this technique to aid the online spam detection problem with sufficiently low overhead. Accordingly, our system adopts a set of novel features that effectively distinguish spam campaigns. It drops messages classified as “spam” before they reach the intended recipients, thus protecting them from various kinds of fraud. We evaluate the system using 187 million wall posts collected from Facebook and 17 million tweets collected from Twitter. In different parameter settings, the true positive rate reaches 80.9 while the false positive rate reaches 0.19 in the best case. In addition, it stays accurate for more than 9 months after the initial training phase. Once deployed, it can constantly secure the OSNs without the need for frequent re-training. Finally, tested on a server machine with eight cores (Xeon E5520 2.2Ghz) and 16GB memory, the system achieves an average throughput of 1580 messages sec and an average processing latency of 21.5ms on the Facebook dataset.
  @cite_7: 
summary: , in 2010, presented an initial study to quantify and characterize spam campaigns launched using accounts on Facebook @cite_7 . They studied a large anonymized dataset of 187 million asynchronous wall" messages between Facebook users, and used a set of automated techniques to detect and characterize coordinated spam campaigns. Authors detected roughly 200,000 malicious wall posts with embedded URLs, originating from more than 57,000 user accounts. Following up their work, presented an online spam filtering system that could be deployed as a component of the OSN platform to inspect messages generated by users in real-time @cite_26 . Their approach focused on reconstructing spam messages into campaigns for classification rather than examining each post individually. They were able to achieve a true positive rate of slightly over 80 In an attempt to protect Facebook users from malicious posts, designed an efficient social malware detection method which took advantage of the social context of posts @cite_9 . Authors were able to achieve a maximum true positive accuracy rate of 97