text: In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history determined from e-mail receipts to deliver highly personalized product ads to Yahoo Mail users. We propose to use a novel neural language-based algorithm specifically tailored for delivering effective product recommendations, which was evaluated against baselines that included showing popular products and products predicted based on co-occurrence. We conducted rigorous offline testing using a large-scale product purchase data set, covering purchases of more than 29 million users from 172 e-commerce websites. Ads in the form of product recommendations were successfully tested on online traffic, where we observed a steady 9 lift in click-through rates over other ad formats in mail, as well as comparable lift in conversion rates. Following successful tests, the system was launched into production during the holiday season of 2014.
  @cite_7: Knowledge bases are an important resource for question answering and other tasks but often suffer from incompleteness and lack of ability to reason over their discrete entities and relationships. In this paper we introduce an expressive neural tensor network suitable for reasoning over relationships between two entities. Previous work represented entities as either discrete atomic units or with a single entity vector representation. We show that performance can be improved when entities are represented as an average of their constituting word vectors. This allows sharing of statistical strength between, for instance, facts involving the "Sumatran tiger" and "Bengal tiger." Lastly, we demonstrate that all models improve when these word vectors are initialized with vectors learned from unsupervised large corpora. We assess the model by considering the problem of predicting additional true relations between entities given a subset of the knowledge base. Our model outperforms previous models and can classify unseen relationships in WordNet and FreeBase with an accuracy of 86.2 and 90.0 , respectively.
  @cite_1: We present DeepWalk, a novel approach for learning latent representations of vertices in a network. These latent representations encode social relations in a continuous vector space, which is easily exploited by statistical models. DeepWalk generalizes recent advancements in language modeling and unsupervised feature learning (or deep learning) from sequences of words to graphs. DeepWalk uses local information obtained from truncated random walks to learn latent representations by treating walks as the equivalent of sentences. We demonstrate DeepWalk's latent representations on several multi-label network classification tasks for social networks such as BlogCatalog, Flickr, and YouTube. Our results show that DeepWalk outperforms challenging baselines which are allowed a global view of the network, especially in the presence of missing information. DeepWalk's representations can provide F1 scores up to 10 higher than competing methods when labeled data is sparse. In some experiments, DeepWalk's representations are able to outperform all baseline methods while using 60 less training data. DeepWalk is also scalable. It is an online learning algorithm which builds useful incremental results, and is trivially parallelizable. These qualities make it suitable for a broad class of real world applications such as network classification, and anomaly detection.
  @cite_6: Many machine learning algorithms require the input to be represented as a fixed-length feature vector. When it comes to texts, one of the most common fixed-length features is bag-of-words. Despite their popularity, bag-of-words features have two major weaknesses: they lose the ordering of the words and they also ignore semantics of the words. For example, "powerful," "strong" and "Paris" are equally distant. In this paper, we propose Paragraph Vector, an unsupervised algorithm that learns fixed-length feature representations from variable-length pieces of texts, such as sentences, paragraphs, and documents. Our algorithm represents each document by a dense vector which is trained to predict words in the document. Its construction gives our algorithm the potential to overcome the weaknesses of bag-of-words models. Empirical results show that Paragraph Vectors outperforms bag-of-words models as well as other techniques for text representations. Finally, we achieve new state-of-the-art results on several text classification and sentiment analysis tasks.
  @cite_27: We consider the problem of embedding entities and relationships of multi-relational data in low-dimensional vector spaces. Our objective is to propose a canonical model which is easy to train, contains a reduced number of parameters and can scale up to very large databases. Hence, we propose TransE, a method which models relationships by interpreting them as translations operating on the low-dimensional embeddings of the entities. Despite its simplicity, this assumption proves to be powerful since extensive experiments show that TransE significantly outperforms state-of-the-art methods in link prediction on two knowledge bases. Besides, it can be successfully trained on a large scale data set with 1M entities, 25k relationships and more than 17M training samples.
  @cite_16: We introduce two multimodal neural language models: models of natural language that can be conditioned on other modalities. An image-text multimodal neural language model can be used to retrieve images given complex sentence queries, retrieve phrase descriptions given image queries, as well as generate text conditioned on images. We show that in the case of image-text modelling we can jointly learn word representations and image features by training our models together with a convolutional network. Unlike many of the existing methods, our approach can generate sentence descriptions for images without the use of templates, structured prediction, and or syntactic trees. While we focus on imagetext modelling, our algorithms can be easily applied to other modalities such as audio.
  @cite_13: In this paper we propose a general framework for learning distributed representations of attributes: characteristics of text whose representations can be jointly learned with word embeddings. Attributes can correspond to a wide variety of concepts, such as document indicators (to learn sentence vectors), language indicators (to learn distributed language representations), meta-data and side information (such as the age, gender and industry of a blogger) or representations of authors. We describe a third-order model where word context and attribute vectors interact multiplicatively to predict the next word in a sequence. This leads to the notion of conditional word similarity: how meanings of words change when conditioned on different attributes. We perform several experimental tasks including sentiment classification, cross-lingual document classification, and blog authorship attribution. We also qualitatively evaluate conditional word neighbours and attribute-conditioned text generation.
  @cite_12: We consider the problem of learning distributed representations for documents in data streams. The documents are represented as low-dimensional vectors and are jointly learned with distributed vector representations of word tokens using a hierarchical framework with two embedded neural language models. In particular, we exploit the context of documents in streams and use one of the language models to model the document sequences, and the other to model word sequences within them. The models learn continuous vector representations for both word tokens and documents such that semantically similar documents and words are close in a common vector space. We discuss extensions to our model, which can be applied to personalized recommendation and social relationship mining by adding further user layers to the hierarchy, thus learning user-specific vectors to represent individual preferences. We validated the learned representations on a public movie rating data set from MovieLens, as well as on a large-scale Yahoo News data comprising three months of user activity logs collected on Yahoo servers. The results indicate that the proposed model can learn useful representations of both documents and word tokens, outperforming the current state-of-the-art by a large margin.
summary: More recently, the concept of distributed representations has been extended beyond word representations to sentences and paragraphs @cite_12 @cite_6 , relational entities @cite_27 @cite_7 , general text-based attributes @cite_13 , descriptive text of images @cite_16 , nodes in graph structure @cite_1 , and other applications.