text: Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.
  @cite_9: Microblogging sites are a unique and dynamic Web 2.0 communication medium. Understanding the information flow in these systems can not only provide better insights into the underlying sociology, but is also crucial for applications such as content ranking, recommendation and filtering, spam detection and viral marketing. In this paper, we characterize the propagation of URLs in the social network of Twitter, a popular microblogging site. We track 15 million URLs exchanged among 2.7 million users over a 300 hour period. Data analysis uncovers several statistical regularities in the user activity, the social graph, the structure of the URL cascades and the communication dynamics. Based on these results we propose a propagation model that predicts which users are likely to mention which URLs. The model correctly accounts for more than half of the URL mentions in our data set, while maintaining a false positive rate lower than 15 .
  @cite_1: 
  @cite_11: In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sentiment. We compared automated methods of classifying sentiment in these microblogs with manual coding. Using a case study approach, we analyzed the range, frequency, timing, and content of tweets in a corporate account. Our research findings show that 19p of microblogs contain mention of a brand. Of the branding microblogs, nearly 20p contained some expression of brand sentiments. Of these, more than 50p were positive and 33p were critical of the company or product. Our comparison of automated and manual coding showed no significant differences between the two approaches. In analyzing microblogs for structure and composition, the linguistic structure of tweets approximate the linguistic patterns of natural language expressions. We find that microblogging is an online tool for customer word of mouth communications and discuss the implications for corporations using microblogging as part of their overall marketing strategy. © 2009 Wiley Periodicals, Inc.
summary: There has been some prior work on analyzing connections on Twitter. @cite_1 studied social interactions on Twitter to reveal that the driving process for usage is a sparse hidden network underlying the friends and followers, while most of the links represent meaningless interactions. @cite_11 have examined Twitter as a mechanism for word-of-mouth advertising. They considered particular brands and products and examined the structure of the postings and the change in sentiments. @cite_9 proposed a propagation model that predicts which users will tweet about which URL based on the history of past user activity.