text: Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait detection in online medias, lots of machine learning methods were proposed and employed to find the clickbait headlines. In this research, a model using deep learning methods is proposed to find the clickbaits in Clickbait Challenge 2017's dataset. The proposed model gained the first rank in the Clickbait Challenge 2017 in terms of Mean Squared Error. Also, data analytics and visualization techniques are employed to explore and discover the provided dataset to get more insight from the data.
  @cite_21: Recent methods for learning vector space representations of words have succeeded in capturing fine-grained semantic and syntactic regularities using vector arithmetic, but the origin of these regularities has remained opaque. We analyze and make explicit the model properties needed for such regularities to emerge in word vectors. The result is a new global logbilinear regression model that combines the advantages of the two major model families in the literature: global matrix factorization and local context window methods. Our model efficiently leverages statistical information by training only on the nonzero elements in a word-word cooccurrence matrix, rather than on the entire sparse matrix or on individual context windows in a large corpus. The model produces a vector space with meaningful substructure, as evidenced by its performance of 75 on a recent word analogy task. It also outperforms related models on similarity tasks and named entity recognition.
  @cite_7: 
  @cite_8: This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative representations to predict the level of clickbaiting present in Twitter posts. Our models allow to answer the question not only whether a post is a clickbait or not, but to what extent it is a clickbait post e.g., not at all, slightly, considerably, or heavily clickbaity using a score ranging from 0 to 1. We evaluate the predictive power of models trained on varied text and image representations extracted from tweets. Our best performing model that relies on the tweet text and linguistic markers of biased language extracted from the tweet and the corresponding page yields mean squared error (MSE) of 0.04, mean absolute error (MAE) of 0.16 and R2 of 0.43 on the held-out test data. For the binary classification setup (clickbait vs. non-clickbait), our model achieved F1 score of 0.69. We have not found that image representations combined with text yield significant performance improvement yet. Nevertheless, this work is the first to present preliminary analysis of objects extracted using Google Tensorflow object detection API from images in clickbait vs. non-clickbait Twitter posts. Finally, we outline several steps to improve model performance as a part of the future work.
summary: In @cite_8 , authors developed linguistically-infused network model for the Clickbait Challenge 2017 that is able to learn strength of clickbait content from not only the texts of the tweets but also the passage of the articles and the linked images. They believed using the passage of the articles and the linked images can lead to a substantial boost in the model’s performance. They trained two neural network architectures which are Long Short-Term Memory (LSTM) @cite_7 and Convolutional Neural Network (CNN). Their text sequence sub-network was constructed using embedding layer and two 1-dimensional convolution layers followed by a max-pooling layer. They initialize their embedding layer with pre-trained Glove embeddings @cite_21 using 200-dimensional embeddings.