text: We consider the problem of how to optimize multi-stage campaigning over social networks. The dynamic programming framework is employed to balance the high present reward and large penalty on low future outcome in the presence of extensive uncertainties. In particular, we establish theoretical foundations of optimal campaigning over social networks where the user activities are modeled as a multivariate Hawkes process, and we derive a time dependent linear relation between the intensity of exogenous events and several commonly used objective functions of campaigning. We further develop a convex dynamic programming framework for determining the optimal intervention policy that prescribes the required level of external drive at each stage for the desired campaigning result. Experiments on both synthetic data and the real-world MemeTracker dataset show that our algorithm can steer the user activities for optimal campaigning much more accurately than baselines.
  @cite_18: We consider the problem of predicting the time evolution of influence, the expected number of activated nodes, given a set of initially active nodes on a propagation network. To address the significant computational challenges of this problem on large-scale heterogeneous networks, we establish a system of differential equations governing the dynamics of probability mass functions on the state graph where the nodes each lumps a number of activation states of the network, which can be considered as an analogue to the Fokker-Planck equation in continuous space. We provides several methods to estimate the system parameters which depend on the identities of the initially active nodes, network topology, and activation rates etc. The influence is then estimated by the solution of such a system of differential equations. This approach gives rise to a class of novel and scalable algorithms that work effectively for large-scale and dense networks. Numerical results are provided to show the very promising performance in terms of prediction accuracy and computational efficiency of this approach.
  @cite_34: The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems that have captured the attention of economists, marketers and sociologists for decades, such as, e.g., product adoption, usage and competition. In this paper, we propose a continuous-time probabilistic model, based on temporal point processes, for the adoption and frequency of use of competing products, where the frequency of use of one product can be modulated by those of others. This model allows us to efficiently simulate the adoption and recurrent usages of competing products, and generate traces in which we can easily recognize the effect of social influence, recency and competition. We then develop an inference method to efficiently fit the model parameters by solving a convex program. The problem decouples into a collection of smaller subproblems, thus scaling easily to networks with hundred of thousands of nodes. We validate our model over synthetic and real diffusion data gathered from Twitter, and show that the proposed model does not only provides a good fit to the data and more accurate predictions than alternatives but also provides interpretable model parameters, which allow us to gain insights into some of the factors driving product adoption and frequency of use.
  @cite_1: Social media and social networking sites have become a global pinboard for exposition and discussion of news, topics, and ideas, where social media users increasingly form their opinion about a particular topic by learning information about it from her peers. In this context, whenever a user posts a message about a topic, we observe a noisy estimate of her current opinion about it but the influence the user may have on other users' opinions is hidden. In this paper, we introduce a probabilistic modeling framework of opinion dynamics, which allows the underlying opinion of a user to be modulated by those expressed by her neighbors over time. We then identify a set of conditions under which users' opinions converge to a steady state, find a linear relation between the initial opinions and the opinions in the steady state, and develop an efficient estimation method to fit the parameters of the model from historical fine-grained opinion and information diffusion event data. Experiments on data gathered from Twitter, Reddit and Amazon show that our model provides a good fit to the data and more accurate predictions than alternatives.
  @cite_32: 
summary: Existing work in stochastic optimal control includes jump diffusion stochastic differential equations (SDE) @cite_34 @cite_18 which focuses on controlling the SDEs with the jump term driven by Poisson processes not for Hawkes processes. Inspired by the opinion dynamics model proposed in @cite_1 , the authors in @cite_32 proposes a multivariate jump diffusion process framework for modeling opinion dynamics over networks and determining the control over such networks.