Tesla begyndte produktionen af Roadsteren i 2008.<ref>Ramey, Jay (d. 27. november 2017). "[https://www.autoweek.com/news/green-cars/a1835876/first-tesla-roadster-look-back-early-adopters-electric-car/ The first Tesla Roadster: A look back at the early adopter's electric car]". ''Autoweek''.</ref> I januar 2009 havde Tesla rejst  i alt $187 millioner og leveret 147 biler. Musk havde personligt bidraget med $70 millioner af sine egne penge til selskabet.<ref>"[https://www.businessinsider.com/the-rise-of-elon-musk-2016-7 Elon Musk's Life Story: Tesla CEO's Early Years, Career]". ''Business Insider''. June 28, 2021.</ref>
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