Hvert år laver finansmagasinet Forbes en top 15 over de rigeste figurer fra fiktionens verden, og i [[2008]] havnede Tony Stark som nr. 10<ref>{{cite web | last = Noer | first = Michael | author-link =Joseph Pisani | title =  The Forbes Fictional 15 | publisher = [[Forbes]] | date = 2007-12-11 | url = http://www.forbes.com/2007/12/11/tony-stark-money-oped-books-cx_de_fict1507_1211stark.html| access-date = 2008-05-11}}</ref>, overgået af blandt andre [[Joakim von And]] og [[Batman|Bruce Wayne]]. Magasinet ''BusinessWeek'' udnævnte i [[2006]] Tony Stark til at være blandt de top 10 mest intelligente figurer i amerikanske tegneserier.<ref>{{cite web | last = Pisani | first = Joseph | author-link = Joseph Pisani | title = The Smartest Superheroes | publisher = [[BusinessWeek]] | date = 2006-06-01 | url = http://images.businessweek.com/ss/06/05/smart_heroes/index_01.htm | access-date = 2007-11-25 | archive-date = 24. maj 2013 | archive-url = https://www.webcitation.org/6GqlWOZfW?url=http://images.businessweek.com/ss/06/05/smart_heroes/index_01.htm | url-status = dead }}</ref>
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