Initiativet blev præsenteret af [[prins Charles]]<ref name="guardian060320">{{cite news |last1=Inman |first1=Phillip |title=Pandemic is chance to reset global economy, says Prince Charles |url=https://www.theguardian.com/uk-news/2020/jun/03/pandemic-is-chance-to-reset-global-economy-says-prince-charles |access-date=18. november 2020 |work=The Guardian |date=3. juni 2020 |archive-date=17. november 2020 |archive-url=https://web.archive.org/web/20201117152600/https://www.theguardian.com/uk-news/2020/jun/03/pandemic-is-chance-to-reset-global-economy-says-prince-charles |url-status=live }}</ref>
og formand for WEF [[Klaus Schwab]] i maj 2020 og sigter mod at forbedre [[kapitalisme]]n. Investeringer bør derfor være mere rettet mod gensidig fremgang, og der bør lægges mere fokus på miljøinitiativer.<ref>{{Cite journal|last=Roth|first=Steffen|date=2021-01-22|title=The Great Reset. Restratification for lives, livelihoods, and the planet|url=https://derroth.com/2020/12/04/preview-the-great-reset-restratification-for-lives-livelihoods-and-the-planet/|journal=Technological Forecasting & Social Change|pages=120636|language=en|doi=10.1016/j.techfore.2021.120636|issn=0040-1625|pmc= }}</ref>
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