Virksomheden driver forskellige dagligvarebutikskæder under [[Pyaterochka]]-mærket kendes [[nærbutik|convenience]], under [[Perekrestok (supermarkedskæde)|Perekrestok]]-mærket drives [[supermarked]]er, imens [[Karusel (hypermarkedskæde)|Karusel]]-mærket byder på [[hypermarked]]er. Perekrestok.ru er et online supermarked, desuden drives dagligvarelevering.
In March 2021, after trials at 52 supermarkets, the group (in partnership with Visa and Sber) launched ‘pay with a glance’ biometrics at self-service checkout terminals in its supermarkets and convenience stores. The facial recognition payment system is expected to be expanded to 3,000 X5-owned stores by the end of 2021.<ref>{{Cite web|title=Forget Apps, Russia's X5 And Visa Have Launched Pay With Your Face|url=https://www.forbes.com/sites/markfaithfull/2021/03/10/forget-apps-russias-x5-and-visa-have-launched-pay-with-your-face/?sh=6447e606787d}}</ref>
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