Den 4. juni 2010 annoncerede DreamWorks Animation og Royal Caribbean en strategisk aftale, der skulle foregå om bord på Royal Caribbean krydstogtskibe, inklusiv Allure of the Seas.<ref>{{Cite press release | title = From the big screen to the high seas: Royal Caribbean and DreamWorks Animation unveil an unprecedented strategic alliance | publisher = Royal Caribbean International | date = 2010-06-04 | url = http://www.royalcaribbeanpresscenter.com/mmnr/317/FROM-THE-BIG-SCREEN-TO-THE-HIGH-SEAS-ROYAL-CARIBBEAN-AND-DREAMWORKS-ANIMATION-UNVEIL-AN-UNPRECEDENTED-STRATEGIC-ALLIANCE | accessdate = 2010-10-30 | archivedate = 15. juli 2011 | archiveurl = https://web.archive.org/web/20110715204938/http://www.royalcaribbeanpresscenter.com/mmnr/317/FROM-THE-BIG-SCREEN-TO-THE-HIGH-SEAS-ROYAL-CARIBBEAN-AND-DREAMWORKS-ANIMATION-UNVEIL-AN-UNPRECEDENTED-STRATEGIC-ALLIANCE }}</ref>
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