De første moderne digestive-kiks blev produceret af [[McVitie's]] i 1892 efter en hemmelig opskrift udviklet af Sir [[Sir Alexander Grant, 1. Baronet|Alexander Grant]], og selskabets digestive-kiks er den mest solgte i [[Storbritannien]].<ref>{{cite news |title=Biscuits: Taste for nostalgia grows biccies |url=https://www.thegrocer.co.uk/top-products/biscuits-top-products-report-2020/651364.article |access-date=22. august 2021 |work=The Grocer}}</ref> I 2009 blev den almindelige digestive stemt ind til at være den fjerdemest populære kiks til at dyppe i [[te]]en, hvor digestive-udgaven med chokolade (produceret af McVitie's siden 1925) blev stemt ind som den mest populære.<ref name="Telegraph"/> Chokolade-varianten fra McVitie's er blevet rangeret som favoritsnacken i Storbritannien adskillige gange.<ref name="Wales Online">{{cite news |title=McVitie's chocolate digestives voted the most popular snack for people working from home |url=https://www.walesonline.co.uk/news/uk-news/mcvities-chocolate-digestives-voted-most-17995653 |access-date=19. august 2021 |work=Wales Online}}</ref><ref name="Mirror">{{cite news |title=Britain's top 20 biscuits ranked as Chocolate Digestives named greatest of all |url=https://www.mirror.co.uk/money/britains-top-20-biscuits-ranked-22630189 |access-date=19. august 2021 |work=Daily Mirror}}</ref><ref name="YouGov">{{cite news |title=Britain's top five biscuits revealed |url=https://yougov.co.uk/topics/food/articles-reports/2018/12/17/britains-top-five-biscuits-revealed |access-date=19. august 2021 |agency=YouGov|quote=YouGov Ratings data shows McVities, Cadbury’s and [[Walkers Shortbread|Walkers]] products dominate the list of Britain’s favourite biscuits}}</ref>
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