Deres primære slogan, der blev introduceret i 1990'erne er ''"It's Nerf or Nothin'!"''. Den årlige omsætning for Nerf-varemærket er omkring $400 mio.<ref>{{cite news|last1=Rodriguez|first1=Ashley|title=All of the reasons Nerf is back on top this holiday season|url=http://qz.com/565931/all-of-the-reasons-nerf-is-back-on-top-this-holiday-season/|access-date=5. december 2015|issue=[[Quartz (publication)]]|date=5. december 2015|archive-url=https://web.archive.org/web/20151208020034/http://qz.com/565931/all-of-the-reasons-nerf-is-back-on-top-this-holiday-season/|archive-date=8. december 2015|url-status=live}}</ref>
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