De første ti kunder fik overdraget deres biler på fabrikken i Fremont den [[22. juni]] [[2012]] under den officielle lancering.<ref>{{cite web |url=http://www.teslamotors.com/blog/inside-tesla-082112 |title=Inside Tesla |language=en |publisher=[[Tesla Motors]] |date=2012-08-21 |access-date=2014-12-08 }}</ref> Produktionen øgedes fra 15-20 biler om ugen i august 2012 til over 200 i starten af november<ref>{{cite web |url=http://ir.teslamotors.com/secfiling.cfm?filingID=1193125-12-450383&CIK=1318605 |title=Third Quarter 2012 Shareholder Letter |language=en |publisher=[[Tesla Motors]] |date=2012-11-05 |access-date=2014-12-08 |archive-date= 2. maj 2016 |archive-url=https://web.archive.org/web/20160502145601/http://ir.teslamotors.com/secfiling.cfm?filingID=1193125-12-450383&CIK=1318605 |url-status=dead }}</ref> og 400 i slutningen af december.<ref>{{cite web |url=http://green.autoblog.com/2013/02/20/tesla-delivered-2-650-model-s-evs-last-year-musk-confident-of-p/ |title=Tesla delivered 2,650 Model S EVs last year, Musk confident of profit in Q1 and beyond |language=en |publisher=Autoblog Green |date=2013-02-13 |access-date=2014-12-08 }}</ref> I 2012 produceredes 3100 Model S, og 2650 biler leveredes til kunder i USA.<ref name="Q4 2012">{{cite news |url=http://files.shareholder.com/downloads/ABEA-4CW8X0/3949630315x0x637040/4E3260F0-B711-47DF-9C9E-16A8DDA99A19/Q4'12%20SHL%20022013%20final.pdf |title=Tesla Motors, Inc. Fourth Quarter & Full Year 2012 Shareholder Letter |language=en |work=[[Tesla Motors]] |date=2013-02-20 |access-date=2015-02-07 |url-status=dead }}</ref><ref>{{cite web |url=http://www.treehugger.com/cars/teslas-factory-reaches-20000-model-s-year-run-rate.html |title=Tesla Reaches 20,000 Unit Production Rate Annually for Model S |language=en |publisher=treehugger.com |date=2013-01-30 |access-date=2014-12-08 }}</ref><ref>{{cite news |url=http://www.nytimes.com/2012/12/23/automobiles/a-growing-up-year-for-plug-ins.html?_r=0 |title=Make Way for Kilowatts: A Growing-Up Year for Plug-Ins |work=[[New York Times]] |date=2012-12-24 |access-date=2014-12-08 }}</ref>
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