Stabell og Fjeldstad argumenterer for en supplerende opstilling af en '''value shop''' og en '''value network''' model: ''"We suggest that the value chain is but one of three generic value configurations. Based on Thompson's (1967) typology of long-linked, intensive and mediating technologies, we explore the idea that the value chain models the activities of a long-linked technology, while the value shop models firms where value is provided by mobilizing resources and activities to resolve a particular customer problem, and the value network models firms that create value by facilitating a network relationship between their customers using a mediating technology. Hospitals, professional services firms, and educational institutions are examples of firms that rely on an intensive technology. Examples of companies that create value by facilitating exchange among their customers are telephone companies, transportation companies, insurance companies and banks."''<ref>Stabell, Charles B. & Øystein D. Fjeldstad: Value Configuring for Competitive Advantage: On Chains, Shops and Networks. * Department of Strategy, Norwegian School of Management, BI No 9/1996</ref>
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