== Forskning ==
Kaplans forskning omhandler hovedsagelig analysering og dekryptering af den digitale sfære. I særdeleshed i hans artikel fra 2010 "Users of the world, unite! The challenges and opportunities of social media", offentliggjort i Business Horizons, citeres hyppigt (over 19.000 gange på Google Scholar, over 5.000 gange i Scopus og over 500 gange i Business Source Premier) og er kendt indenfor området.<ref name=autogeneret2>{{Cite web |url=http://www.escpeurope.eu/nc/media-news/news-newsletter/news-single/article/users-of-the-world-unite-most-downloaded-paper-of-approximately-134-million-articles/ |title=“Users of the world, unite!” most downloaded paper of approximately 13.4 million articles |access-date=10. december 2017 |archive-date= 3. september 2018 |archive-url=https://web.archive.org/web/20180903034207/http://www.escpeurope.eu/nc/media-news/news-newsletter/news-single/article/users-of-the-world-unite-most-downloaded-paper-of-approximately-134-million-articles |url-status=dead }}</ref> Kaplan modtog prisen for årets bedste artikel fra Business Horizons, sponseret af Elsevier, for sin afhandling ”If you love something, let i go mobile: Mobile marketing and mobile social media 4x4.”<ref>{{Cite web |url=http://www.escpeurope.eu/nc/media-news/news-newsletter/news-single/back/232/article/mobile-social-media-professor-andreas-kaplan-receives-best-article-award-2012-from-business-horizon/ |title=Mobile Social Media: Professor Andreas Kaplan receives Best Article Award 2012 from Business Horizons |access-date=10. december 2017 |archive-date=18. oktober 2017 |archive-url=https://web.archive.org/web/20171018170547/http://www.escpeurope.eu/nc/media-news/news-newsletter/news-single/back/232/article/mobile-social-media-professor-andreas-kaplan-receives-best-article-award-2012-from-business-horizon/ |url-status=dead }}</ref> Med mere end 27.000 citater på [[Google Scholar]] <ref>[https://scholar.google.com/citations?user=0z4RBCYAAAAJ&hl=de Google Scholar]</ref> er Kaplan, ifølge John Wiley &Sons, regnet som én af verdens 50 førende forfattere indenfor erhvervsledelse.<ref name=autogeneret2 />
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