context: Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting, BSkyB became the UK's largest digital subscription television company. Following BSkyB's 2014 acquisition of Sky Italia and a majority 90.04% interest in Sky Deutschland in November 2014, its holding company British Sky Broadcasting Group plc changed its name to Sky plc. The United Kingdom operations also changed the company name from British Sky Broadcasting Limited to Sky UK Limited, still trading as Sky.
question: Who is the UK's largest digital subscription television company?
answers.text: BSkyB BSkyB BSkyB