Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Value, Variety and Viability: New Business Models for Co-Creation in
  Outcome-based Contracts   We propose that designing a manufacturer's equipment-based service value
proposition in outcome-based contracts is the design of a new business model
capable of managing threats to the firm's viability that can arise from the
contextual variety of use that customers may subject the firm's value
propositions. Furthermore, manufacturers need to understand these emerging
business models as the capability of managing both asset and service provision
to achieve use outcomes with customers, including emotional outcomes such as
customer experience. Service-Dominant Logic proposes that all "goods are a
distribution mechanism for service provision", upon which we propose a
value-centric approach to understanding the interactions between the asset and
service provision, and suggest a viable systems approach towards reorganising
the firm to achieve such a business model. Three case studies of B2B
equipment-based service systems were analysed to understand customers'
co-creation activities in achieving outcomes, in which we found that the
co-creation of complex multi-dimensional value could be delivered through the
different value propositions of the firm catering to different aspects
(dimensions) of the value to be co-created. The study provides a way for
managers to understand the effectiveness (rather than efficiency) of firms in
adopting emerging business models that design for value co-creation in what are
ultimately complex socio- technical systems.

14
The categories of this paper are: math-ph
3
The categories of this paper are: physics
30
The categories of this paper are: q-alg
34
The categories of this paper are: chem-ph
33
The categories of this paper are: plasm-ph
29
The categories of this paper are: funct-an
7
The categories of this paper are: hep-th
17
The categories of this paper are: q-fin
10
The categories of this paper are: q-bio
25
The categories of this paper are: patt-sol
13
The categories of this paper are: quant-ph
21
The categories of this paper are: adap-org
36
The categories of this paper are: cmp-lg
16
The categories of this paper are: stat
6
The categories of this paper are: astro-ph
35
The categories of this paper are: mtrl-th