Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Cyber Security Awareness Campaigns: Why do they fail to change
  behaviour?   The present paper focuses on Cyber Security Awareness Campaigns, and aims to
identify key factors regarding security which may lead them to failing to
appropriately change people's behaviour. Past and current efforts to improve
information-security practices and promote a sustainable society have not had
the desired impact. It is important therefore to critically reflect on the
challenges involved in improving information-security behaviours for citizens,
consumers and employees. In particular, our work considers these challenges
from a Psychology perspective, as we believe that understanding how people
perceive risks is critical to creating effective awareness campaigns. Changing
behaviour requires more than providing information about risks and reactive
behaviours - firstly, people must be able to understand and apply the advice,
and secondly, they must be motivated and willing to do so - and the latter
requires changes to attitudes and intentions. These antecedents of behaviour
change are identified in several psychological models of behaviour. We review
the suitability of persuasion techniques, including the widely used 'fear
appeals'. From this range of literature, we extract essential components for an
awareness campaign as well as factors which can lead to a campaign's success or
failure. Finally, we present examples of existing awareness campaigns in
different cultures (the UK and Africa) and reflect on these.

13
The categories of this paper are: quant-ph
33
The categories of this paper are: plasm-ph
24
The categories of this paper are: dg-ga
30
The categories of this paper are: q-alg
5
The categories of this paper are: gr-qc
17
The categories of this paper are: q-fin
12
The categories of this paper are: nucl-th
22
The categories of this paper are: chao-dyn
6
The categories of this paper are: astro-ph
10
The categories of this paper are: q-bio
26
The categories of this paper are: bayes-an
29
The categories of this paper are: funct-an
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The categories of this paper are: eess
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The categories of this paper are: math-ph
31
The categories of this paper are: ao-sci
9
The categories of this paper are: nlin