Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Exploring the Self-enhanced Mechanism of Interactive Advertising
  Phenomenon---Based on the Research of Three Cases   Under the background of the new media era with the rapid development of
interactive advertising, this paper used case study method based on the summary
of the research of the communication effect of interactive advertising from
both domestic and foreign academia. This paper divided interactive advertising
into three types to examine ---- interactive ads on official website,
interactive ads based on SNS and interactive ads based on mobile media.
Furthermore, this paper induced and summarized a self-enhanced dissemination
mechanism of the interactive advertising, including three parts which are micro
level, meso level and macro level mechanism, micro level embodies core
interaction, inner interaction and outer interaction which reveal the whole
process of interact with contents, with people and with computer, and the
communication approach and spread speed shown in meso level which is
self-fission-type spread, finally in macro level the communication effect of IA
achieved the spiral increasing. In a word, this article enriches research
procedure of the interactive advertising communication effects.

30
The categories of this paper are: q-alg
31
The categories of this paper are: ao-sci
6
The categories of this paper are: astro-ph
13
The categories of this paper are: quant-ph
35
The categories of this paper are: mtrl-th
16
The categories of this paper are: stat
8
The categories of this paper are: hep-ex
28
The categories of this paper are: alg-geom
18
The categories of this paper are: econ
21
The categories of this paper are: adap-org
32
The categories of this paper are: atom-ph
10
The categories of this paper are: q-bio
12
The categories of this paper are: nucl-th
24
The categories of this paper are: dg-ga
37
The categories of this paper are: supr-con
27
The categories of this paper are: comp-gas