Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Conscious Commerce -- Digital Nudging and Sustainable E-commerce
  Purchase Decisions   So-called 'fast fashion' consumption, amplified through cost-effective
e-commerce, constitutes a major factor negatively impacting climate change. A
recently noted strategy to motivate consumers to more sustainable decisions is
digital nudging. This paper explores the capability of digital nudging in the
context of green fashion e-commerce. To do so, digital default and social norm
nudges are tested in an experimental setting of green fashion purchases. An
online experiment (n=320) was conducted, simulating an online retail scenario.
Results failed to show statistically significant relationships between nudging
strategies and purchase decisions. However, explorative analyses show a
backfiring effect for the combination of nudges and thus, reveal a hitherto
neglected impact of participants' identification on the effectiveness of the
digital nudging strategies. Consequently, this study contributes to digital
nudging literature and informs practice with new insights on effective choice
architectures in e-commerce.

5
The categories of this paper are: gr-qc
9
The categories of this paper are: nlin
0
The categories of this paper are: hep-ph
19
The categories of this paper are: eess
37
The categories of this paper are: supr-con
15
The categories of this paper are: nucl-ex
2
The categories of this paper are: math
34
The categories of this paper are: chem-ph
4
The categories of this paper are: cond-mat
20
The categories of this paper are: acc-phys
11
The categories of this paper are: hep-lat
22
The categories of this paper are: chao-dyn
13
The categories of this paper are: quant-ph
28
The categories of this paper are: alg-geom
12
The categories of this paper are: nucl-th
17
The categories of this paper are: q-fin