Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Marketing Analytics: Methods, Practice, Implementation, and Links to
  Other Fields   Marketing analytics is a diverse field, with both academic researchers and
practitioners coming from a range of backgrounds including marketing, expert
systems, statistics, and operations research. This paper provides an
integrative review at the boundary of these areas. The aim is to give
researchers in the intelligent and expert systems community the opportunity to
gain a broad view of the marketing analytics area and provide a starting point
for future interdisciplinary collaboration. The topics of visualization,
segmentation, and class prediction are featured. Links between the disciplines
are emphasized. For each of these topics, a historical overview is given,
starting with initial work in the 1960s and carrying through to the present
day. Recent innovations for modern, large, and complex "big data" sets are
described. Practical implementation advice is given, along with a directory of
open source R routines for implementing marketing analytics techniques.

9
The categories of this paper are: nlin
21
The categories of this paper are: adap-org
7
The categories of this paper are: hep-th
34
The categories of this paper are: chem-ph
10
The categories of this paper are: q-bio
17
The categories of this paper are: q-fin
33
The categories of this paper are: plasm-ph
24
The categories of this paper are: dg-ga
29
The categories of this paper are: funct-an
18
The categories of this paper are: econ
8
The categories of this paper are: hep-ex
32
The categories of this paper are: atom-ph
1
The categories of this paper are: cs
36
The categories of this paper are: cmp-lg
3
The categories of this paper are: physics
26
The categories of this paper are: bayes-an