Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Gary Lightbody's thought process...

"How can I make my average/dull sub-Lou Barlow songs sell more copies? Hmmm... I know- I'll get a load of my famous Glasgow scenester 'friends' to play on them and then milk that 'one big happy family' gimmick for all it's worth. American college students will lap it up!".