Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Way too long for the central argument

Donald Norman seems to have taken up a position like that of Eric S. Raymond of Open Source, but in usability. This is a business-argument pitch for information appliances. It draws very heavily in its early chapters from the book "Inside the Tornado", I think by Moore.Inside the Tornado was a book adopted as Marketing Bible by my previous employer, an entrepreneurial venture in the digital imaging industry that may yet sink, but not because of the book. Inside the Tornado is right, but if you've absorbed it, you'll be irritated with the first half of this book.For people who read and appreciated his earlier books and are looking for interesting theoretical or experimental stuff on or near the topic of cognitive science will be disappointed. Don't buy this book for that reason.If you have only a weak grasp of information appliances, what they are, and why they're good, you will want to read this book.I wish someone else wrote this book, though.