Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Good Solid Stuff

Lowndes's book has several little things that can help contribute to the big goal. Essentially, she assists with the tactics. That doesn't mean everyone can use all of them, but I think everyone could derive some usefulness out of the book, find a few tips that would help them in their own situations. It's almost as good as Guerilla PR Wired, which also deals with tactics on how to achieve the objective.