Instruct: Classify Amazon reviews into positive or negative sentiment
Query: The cost is prohibitive!

I returned this product because of its ridulously exaggerated price. The price has tripled since my last purchase; at which time I paid $6.96 each and I purchased six. The price has now escalated to $19.95 each in the space of months. Some one, either Amazon or Proctor and Gambel, needs to take a close look the marketing of this product since it it not available in any store and the price online is outrageous. Maybe they (P&G) just don't want to make and sell it any more. But at $19.95, I'll find something else to use; and I've been using this product since I was sixteen and that's fifty five years ago!