Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Context Adaptivity as Enabler for Meaningful Pervasive Advertising   Socio-demographic user profiles are currently regarded as the most convenient
base for successful personalized advertising. However, signs point to the
dormant power of context recognition. While technologies that can sense the
environment are increasingly advanced, questions such as what to sense and how
to adapt to a consumer's context are largely unanswered. Research in the field
is scattered and frequently prototype-driven. What the community lacks is a
thorough methodology to provide the basis for any context-adaptive system:
conceptualizing context. This position paper describes our current research of
conceptualizing context for pervasive advertising. It summarizes findings from
literature analysis and proposes a methodology for context conceptualization,
which is currently work-in-progress.

6
The categories of this paper are: astro-ph
7
The categories of this paper are: hep-th
34
The categories of this paper are: chem-ph
18
The categories of this paper are: econ
5
The categories of this paper are: gr-qc
8
The categories of this paper are: hep-ex
25
The categories of this paper are: patt-sol
12
The categories of this paper are: nucl-th
37
The categories of this paper are: supr-con
28
The categories of this paper are: alg-geom
0
The categories of this paper are: hep-ph
9
The categories of this paper are: nlin
15
The categories of this paper are: nucl-ex
3
The categories of this paper are: physics
32
The categories of this paper are: atom-ph
22
The categories of this paper are: chao-dyn