Does the 74 deep copper shimmer bleach your hair or is it just color?
7558
The answer is a little complicated, but to summarize, yes to both. L'Oreal Feria 74 Deep Copper Shimmer is just the colour, shimmer component, and conditioner to colour and soften your hair. It does not include professional bleach in the kit, but it does contain ammonium and certain alcohols so your hair should lighten a bit while it develops. If you think that your hair is too dark to get the desired shade from it, you may want to check Amazon or a local beauty supply store for professional bleaching options before applying this colour. There is a panel on the side of the L'Oreal Feria packages that shows the expected shade based off of your starting hair colour, which I have borrowed from Google and can be viewed here: http://ecx.images-amazon.com/images/I/51QvFS8eurL.jpg. Happy colouring!
2077595
That's actually what I did when I bought mine, I am not an expert, but I kind of had a little blonde left from the last time and brightened the very ends with the manic panic flash. It worked, but be sure to use brightening shampoo or the recommended brightening toner with this or your hair does get dark and brassy again. Other than that, works great.
132137
On my friend (bleached to dirty blonde from dark brown) it turned (in ~1.5h) nice medium-dark blue-purple. She likes it :)
124023
It looks like it but smells different. The real stuff will keep the yellowing from showing in your hair. I use it all the time. I have the conditioner too, but I am not sopleased with it. It does not make your hair feel smooth. The original shimmer lights is a very good product. The longer you leave it on, better results.
2246163
No, it's made for white or silver hair so that's where Platinum comes from. It does not lighten your hair, but does give the hair a healthy shiny finish.
855900
I didn't use any with mine, because I believe it works more like a stain. It came out the brightest, vibrant purple and I loved it. My entire head was purple.
479774
Yes it does. Your hair does not develop a blue/purple color with daily use. It very effectively keeps my silver/white hair from developing a yellowish color from chlorine pool, sun and hard water.
2002919
it wont lighten a lot, i was lucky enough to find dreamblond ultra lightening system, which was taken off store shelves, so i had to hunt it down online, an it will take you to like a very pale baby blond, an has an awsome conditioner with it, all the other dream blonds are no more then tonors, if you want a pale blond without much damage that is what works for me,,,,,,,,,,,,,,,,,
1848879
I used this color at a salon, and to getthe deep purple I wanted They needed to lift some of my natural color first. (I have dark brown hair) Now it looks amazing, but its a dark purple.
362597
I believe it does. I use it as a deep conditioner, and put it in my hair after washing. My looks great, and most importantly, you can not see my gray.
991279
It works really well with me to remove the unwanted brassiness and yellow tones. You will need to bleach your hair first though to acquire the very light blond you are wanting. You will be then ready to test how long this great product needs to be applied for you personally to get the exact shade you're dreaming of. Hope this helps. Good luck Christina!
1848878
It'll be purple, but not vivid. Even a lightener would help, if you don't want to go for bleaching. Highlights work, too.
2079852
Fair shimmer has a bit of color in it plus shimmer. I have very light skin and only use the Fair or All Clear. Don't like the "shimmer"!
651866
I have a lot of blond and highlights & lowlights, and it works fine on my hair....hardly any fading at all. Not sure about bleach, might want to ask your hairdresser first.
1052451
It removes the brassiness in silver hair, should with blond. It doesn't lighten, just removes the brassiness and helps hair shine!
1960479
I'm pretty sure it wouldn't be electric blue if you don't lighten your hair (I used manic panic 40 volume hair bleach, didn't burn my scalp or make my hair look like someone teased my hair and used crappy, old hairspray) and yes it is! But i'd lighten first, otherwise it's going to come out darker brown.
336308
I have - my hair is pretty dark, so the blue doesn't pop like if I were to bleach it. However, with how well it does work, with a lighter color like you mentioned, I think it would still hold pretty well. This is honestly the best stuff I've found in 10+ years of dying my hair funky colors. Let us know what you think if you take the plunge!! :)