Looks exactly like the OEM filter-same # of pleats
926373
Looks exactly like the OEM filter-same # of pleats.  The fit was exact at 1/2 the cost of the OEM filter and we will purchase again.
2363302
OEM filter fits perfectly.  Thinner than previous filters, but hopefully as effective.
1079919
Dealer wanted over $60.00 to replace the filter and this filter is the exact same one that was on my 2015 fit.  Less than five minutes after opening and I had a new filter installed!
3631209
Usually when people buy after market products to install in their appliances, the worst thing is getting something that does not fit, the wrong item, or something that needs extra work to install. This filter was exceptionally easy to install and it fits just like the OEM one. It looks like the same exact thing but costs less than the originally manufactured ones so I can not complain. It works for me and I am glad I came across this product.

Disclaimer:
I may have received this product for free or at a discounted rate in exchange for product testing and review. I am under no obligation to provide a positive review and received no incentives or rewards for doing so. My aim is to highlight features and drawbacks that I would want to know about as a buyer, not hype the product for the manufacturer to increase sales. My remarks are sincere and true. I work very hard trying to write insightful and thoughtful reviews for each item. My hope is that these reviews are helpful to others. If it did not, please comment with how I can improve; this helps me to be a better reviewer. While it is true that many items are received at discounted rates or complimentary, my reviews are completely unbiased as well as honest and are my personal experiences and opinion of the product. Once again, it is just my own opinion and experience with the product, your own opinion and experience may vary. I received no monetary compensation and not required to give a good review. This disclosure is in accordance with the Federal Trade Commission Guidelines on Testimony and Advertising
3921285
Perfect fit, OEM filter, at fraction of dealer cost.
2408300
These have the exact same footprint as the factory filter, so replacement was easy to install.
No smell or taste in the water. Would purchase this product again.
3283044
Perfect fit, looks sharp and identical to the original.
1080259
Looked exactly like the original in our Sienna. Denso is a large Japanese parts manufacturer and I expect these are the same filters without a Toyota box. It's much cheaper than the dealer price.
31678
Fits perfectly. Looks identical. Need more?
915982
Good price and good fit. Received filter exactly as said.
3799595
These filters together are essentially the same price as a single name brand filter.  They work just as well as the name brand filter and I had no issue installing them myself.  The only thing I should tell you is that the icons on the name brand filter are NOT present on these off brands but you should still easily be able to align the filter.
1341727
This fit perfectly & looks exactly the same as the OEM on the other side.
4425137
Great replacement filter! Fits perfectly with no issues.
2593813
Great replacement fro my old filter.  Fits perfect - way less expensive than even just one name brand filter
700437
This is an OEM replacement filter. It fits properly and requires no modification or preparation.
3071734
Appears to be the exact same filter used by the Toyota dealer and fit perfectly in both my 2010 and 2015 Highlanders.  It was easy to replace following the owner's manual.  After changing one vehicle, I did the second vehicle in under 2 minutes, literally. Why pay 4 times more at a service shop?
4804825
Exact replacement for the OEM cabin filter in my GS430. Install was easy and the filter appears to be holding up well. Much easier than paying $75 at the dealership.