A must have for every content marketer!
930277
This book is not only extremely informational, but the author's style, example and experience are instrumental to understanding content and making SEO simple. Recommended for all professional or aspiring content marketers and business owners. A contemporary and valuable tool for conetnt marketing.
1790900
This book is the most detailed guide to building your brand as a media distribution hub ever written. It goes into intricate detail on delivery systems and methodologies, including the how to's of online distribution. Hands down, the best asset of this book is its appeal to different audiences. While you could place this book in the hands of a CEO to show them the power of social media, it also applies to a wide array of audiences. Michael also introduces personal stories to illustrate his points making it a fun read for everyone.

Great book. Well written. Actionable. Must have for anyone trying to navigate the social waters as a marketer and understand how to better apply it in their marketing mix.
1144575
Wonderful insights for those interested in communication and understanding - takeaways for content marketers are HUGE! Lakoff helps to explain how brains work and how "facts" aren't equally received by brains, due to "frames." Brilliant book and updated at a critical time when the effects of marketing, advertising, politics and the future of democratic societies all are converging.
3258277
What I love about this book is the Dan's perspective on what good quality content is.  Having read some of Dan's blog posts on his site WPCurve.com and now having read the book, I feel like I have been given the recipe to create great content that is going to deliver massive value to my audience.  The detail Dan goes to in the book is fantastic, even sharing their system for managing content ideas.  This is all highly practical information that can be implemented straight into my business.  Thanks for the great resource Dan, I'll be referring back to it often!
4754058
I was fortunate to see Pamela's book "Master Content Marketing" emerge chapter by chapter as it was being written. I loved that journey.

The book is conversational and filled with actionable bite-size steps that can be implemented.

A fantastic resource and kudos Pamela!
4249450
This is an extremely powerful book. The days of old school marketing are over. If you want to hold people's attention today, you need to do it with content itself. This is exactly why this book is so powerful. It goes for a deep dive into content marketing and exactly how to use it to make money for your business. The book hits a number of topics including how to use blogging to drive traffic as well as well as using Udemy and Youtube to drive traffic. This book has become my go to guide when building my content marketing program!
1973866
Own Your Niche is jammed packed with rock solid content, advice, resources and interviews on the subject of gaining authority in your field and promoting your business using both online and offline methods. Stephanie did a superb job in putting so much invaluable information into one complete book that was a joy to read.  She gives you a clear roadmap on how to implement the tactics she provides and leaves no stone unturned. The book is totally hype-free as the title promises and is filled with real-world advice and strategies that work. I highly recommend this book and will be referring back to it often.
971091
Brad Geddes truly has the ability to take something as complicated and nuanced as AdWords and explain it very well, in a warm and engaging manner, giving confidence to beginners and motivation to seasoned users. When his book first came out, I eagerly snapped it up and have read and re-read it countless times, each time learning something new. Applying his tips has helped skyrocket revenue.

The second edition provides even more value, with incredible insights into remarketing, ad extensions, modified broad match and more, all of which can yield significant results. Taking some of the new tactics allowed me to take a dead campaign and within 5 weeks turn it into a campaign generating a few thousand orders per month. Absolutely incredible. It's no wonder he was recently voted the "Most Influential person in SEM".

I cannot recommend this book highly enough-- buy it NOW!
3338478
This is a very well-written marketing book. The fundamentals are clear, and these guys do a super job of delivering practical, real-world experience to the reader.

This book is fairly advanced and geared to hands on owners, leaders and digital marketers.

Clearly, these guys get the power of amazing content marketing, which is vastly overlooked  by virtually all companies. Just look at all the naked blogs that need content.

Well done.
174933
This is one of the most comprehensive marketing books I have read, and trust me...I have read about 200 marketing books.  I purchased a few copies for three top business leaders in my community, and they are calling wanting to know how to buy the book in volume.  Each chapter is jam packed with stories, strategies and quotes that are bound to keep you totally engaged.  Don't just pick up one copy...go ahead and pick up 10, and hand them out as gifts.  Your clients and colleagues will thank you forever!
1459886
This book is a must have for any network marketer.  Want results but not sure what to do or how to do it?  Look no further!  Ray & Jessica provide excellent guidance on not only what to do, but more importantly what not to do when promoting a product or opportunity on social media.  If you are new to NWM this book is essential and will guide you towards social marketing success.  If you are in NWM and not reaching people as you had hoped, this book will explain why you're not getting results and how to turn it around.  The value you receive from this clear, concise read is worth many times over the "freakishly" affordable price point.  It's the best investment you will ever make in learning to grow your business through social marketing.
1639855
In an era where an increasing number of businesses are creating content as a cornerstone of their marketing, the key to standing out is to drop the corporate-focused marketing pablum and instead focus on the customer's needs. Jay writes in Youtility: "Youtility is marketing so useful, people would pay for it. It's a new marketing model for the age of information overload."

I'll admit my bias here: I love the notion of content utility, or "youtility," or perhaps both. I'm also quoted in the book.

Here's my take: The marketer who really groks content marketing is relentlessly, unremittingly, unwaveringly focused on producing content that their customers will love. Jay moves the idea from theory to action with lots of great example of organizations of all sizes and stripes who are producing apps, maps, blogs, videos, and more all focused on helping, and not selling. And he spells out exactly how they are measuring success.

Which is why I am a fan of Jay's book. And now that I think of it, that's not really a bias. It's simply good business.
1109253
Let me tell you a story to understand why I think this is a seminal work in content marketing and not just content marketing. I found myself in this business a few years ago when by chance I became a managing editor of a membership magazine for a huge chamber in Slovenia. Honestly, I had no idea I was making a custom magazine or any ideas whatsoever about content marketing. Thanks to years in journalism, I just knew how to do the job. Soon afterward I was asked to create a custom magazine for a private medical center. Again, I was lucky in a sense that I was also an ideal target audience for the mag, so I knew what I'd want from such a magazine. Slowly I learnt I was doing something different, that magazines alone were not enough that they had to be fully integrated with other communication channels by the client. Very soon I learnt that to think and work ad hoc without any planning whatsoever wasn't a good choice; more clients, more challenges led to more thorough planning. Suddenly my job wasn't as easy as it had been.

I've learnt so much since then and I am still learning. Joe Pulizzi's first book Get Content, Get Customers helped me immensely understand what content marketing is and why we should do it. So, if you're not really familiar with the term, first read that book. This second book, written with Robert Rose, is a detailed how-to-do-it guide. It applies to any communication channel you may be using to build and retain the dialogue with your prospects and clients, it applies to any business or even government agency of any size, it applies to any country, be it the USA or a European country or Australia.
This book also demonstrates how and why we need to think differently about marketing and PR if we haven't yet. Moreover, content marketing requires a lot of work and planning, nonetheless, it brings results, but only if it's done right. That's why you need this book on your desk. It is a generous gift; the authors basically gave us a blueprint for how to do a great job and build a sustainable business.

I don't want to put any pressure on the authors, but after finishing this book (and once will never be enough; yes, it's short, but so elaborate), you have a much more clear picture of how to do it, but crave for more details. I see a new book in every chapter. What do you think, Joe and Robert?

I would highly highly recommend this book to CEOs, CFOs, CCOs, marketing and PR professionals, basically to anyone who wants to succeed in this fast-changing world.
317522
I'm familiar with John's work and his great company, so I picked this up with enthusiasm and it really delivers. As someone who helps business owners just getting started with content as a strategy (and some who are seasoned at it), I think this book is laid out in a smart way. The proliferation of content contribution opportunities and buzzwords like thought leadership means more professionals than ever are trying to add content to their mix and are hitting a wall when they learn that editors (and readers) have principles too. John presents a convincing and sound "why" followed by concrete methods that anyone can follow. I'm actually making this required reading for people on my team, so they can understand these same ideas at a high level -- but I am also going to be recommending it to the business owners and professionals who are its true target audience, so they can begin to conceptualize their goals and set themselves up for success. Thanks John!
3704479
I have read all the other reviews. They cover everything you might want to know about what's in the book. All reviews, including this one, agree that this is the go to book for almost everything concerning content management.

It does concentrate on strategies for handling content to feed multi-channel output. But you can also use the principles described in another way. Take multi-channel input from a wide variety of sources in an organization and rationalize the management of this content to produce two channel (Web and PDF) output. With, of course, all the advantages of having content open to other additional future channels.

Taking content and managing it for multi-channel output is not a difficult sell. That's because the content is managed within the publications - communications group of experienced authors already familiar with the fundamental issues of information delivery. This book provides almost all the answers for this scenario and should be obligatory reading (with a test afterwards) for all practitioners.

For me the immense value of this book is the arguments in favor of a unified content strategy that can go far deeper into an organization than the publications - communications group. Then the whole organization can benefit from the well documented advantages of reuse, consistency and reliability. This book provides almost all the arguments and presents them in a most convincing, convenient and usable fashion.

The summary sections at the end of each chapter offer a rich source of condensed management overviews. The case studies, glossary and checklists provide the bricks and mortar of a resilient argument for widespread adoption of a unified content strategy throughout an organization.

And finally the book itself demonstrates that the concept of "XML output is ugly" need not be true. I hope I am not making unfounded assumptions here!

Other books have "Bible" in the title, but this book is the real definitive source of reusable information. I will be reusing this information for years to come.
204384
This book is an indispensable reason for any entrepreneur.  In the digital age, content can make or break a business.  Whether you aspire to be a published author or would like to leverage content to drive more customers to your business, The 7-Step Guide to Authorpreneurship will teach you the fundamentals of self-promotion in terms of content.  I will revisit this book throughout my career and continue to recommend it to businessmen, teachers, writers, and self-motivated people of all sorts.

My biggest criticism would be that the author recommends putting this guide aside until you have finished your manuscript.  I disagree, I believe this book is valuable to those considering writing - as a way to understand the industry and know how to approach it from writing to publishing, self-promoting throughout the process.
4503015
You. Need. This. Book.

Why? Because titles, headlines, subject lines, and tweets are the currency of the day.

And nobody does it better than publishing and content marketing guru Roger C. Parker.

I opened this book and within minutes, gem after gem after gem hit me - "I can totally use THAT one" - "Wow, that would be killer for my newsletter" - "Dang, why didn't I think of that headline formula for my blog?!" - "What a GREAT seminar title" - and on and on and on.

So listen - if you're an author, speaker, consultant, writer, marketer, or executive who wants to amp up your personal influence and impact, this book is a 10-star home run.

Why are you still reading reviews? Buy this book now. You'll thank me later.

Yes, it's that good.

-- David Newman, author of&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Do-It-Marketing-77-Instant-Action-Ideas-to-Boost-Sales-Maximize-Profits-and-Crush-Your-Competition/dp/0814432867/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition</a>