Required Reading for Real Estate Agents in the New Era
922130
If you want to succeed in this incredible profession, then you need to up your game to stay competitive and to thrive instead of withering on the vine as so many do.  Here is the road map, with real examples of what to do, say, text, and email to your clients and prospects.  We all know that the key to success in real estate is prospecting, but we need some help with the next steps.  It is all laid out right here in simple prose.  After 30+ years in all aspects of the business, I know what I'm talking about.  I have shared this book with all of my real estate friends, and they have thanked me.  This is a system that works for everyone who will work the system.  Good luck and happy reading.  Bring your highlighter!!
3919576
Today's real estate industry and marketplace is in the midst of the perfect storm.  An amazing number of forces, factors and trends are impacting virtually every aspect of the industry and those who work within its sphere of influence.  To not understand these factors amounts to the ultimate vulnerability.  To not be considering how they will influence the industry moving forward is tantamount to feeling one's way in the dark.  To not appreciate the amazing opportunities being created for all involved amounts is to missing an historic moment.

There is an impressive range of information, literature and publications available to the student of today's real estate industry.  However, there is only one place to start the search.  Stephan Swanepoel's 2008 Trends Report offers in depth information, focused analysis and a unique perspective with respect to how these forces are coming together to restructure the industry, reform the transaction and create a high value service proposition.  It will be found on the desks of industry leaders across the country and will be quoted whenever the decision makers meet.
153083
In reading this book, I also found the CARLINI-ISMs extremely helpful and interesting as they relate to pragmatic management in everyday business. In addition to covering real estate and technology, this book also sheds light on leadership and management for 21st century organizations.

In order to create solid local economic development, there is a need to understand how to apply technology to business and to commerical real estate.  This book covers many facets in areas that need new definitions for 21st century opportunities.  The chapter on procurement provides a broader set of criteria than what most people use to buy mission critical technology for their enterprise.

I recommend the book for people trying to understand how technology impacts every facet in every industry competing in today's global commerce.
1285640
With the proliferation and popularity of shows dedicated to real-estate pros and real estate development, there is an ever-growing audience of people wondering how to break into that same field.  This book provides an outstanding overview of real estate development, and should be found on the desk of anyone even considering entering this field.  This well-written treatise on real estate development explains all the necessary skills and possible pitfalls for a would-be developer, and helps explain the behind-the-scenes work that characterizes most successful real estate deals.

Throughout the book, Davis stresses the need for drive, determination, and tenacity.  She does not gloss over the possibility of disaster for those who are not prepared to dedicate the necessary time and attention to keep their projects moving forward, but she makes it clear that the rewards for that tenacity can be great.  By presenting such an honest view of real estate development, Davis does a service to the industry by hopefully convincing some people that they should limit their involvement to real estate investment rather than development.

I would highly recommend this book to anyone considering a new career in real estate development, and recommend they read it ready to honestly assess their ability to cope with the pitfalls of the industry.  All-in-all, this book is a must-have for anyone interested in real estate development.
19835
I am a real estate agent and like keeping up on the books that talk about investing in real estate. This is one of the best books I have read and a book that I will recommend to my clients. It is a "no nonsense" book that offers lots of good and practical advise....
1892336
I was very impressed by this book -- mostly because it provides LOTS of excellent ideas in an unusual format. Normally, real estate books for agents are dry lists of "what made me successful." This book was not from that formula at all. Instead, we see an agent down in the dumps -- the novel follows him as he finds inspiration, mentors, energy and, yes, even love. I highly recommend this as a great read for any salesperson -- especially one in real estate.
3256653
I picked this book up at a KW ALC clinic last October directly from Karen. Unfortunately, I didn't actually pick it up to read until January! This book is a very clever inside guide to the entire business of real estate. This is really a simple business, but it is not easy! Karen delves into a tiny piece of the business each day in a one page story. Every one pager is on point! It will remind you of so many aspects of practicing real estate that are lost in our day to day busy-ness. For the individual thinking about becoming an agent, this is  MUST READ. Before you take that leap of faith, you owe it to yourself to gain exposure to every nook and cranny of being a successful agent. I don't think there is a better primer out there! Thank you Karen Briscoe!
4411271
"internet marketing in real estate" This book is one of the most important things a realtor can read for there own e-marketing strategy. the power of the internet has changed the way that people look for information  and there buying strategys have changed accordingly; this book will give  you the inside look at how to be the most successful on-line agent  possible. "believe the future of marketing on the internet it`s  already here"
2926911
Excellent career blueprint for those entering the wonderful profession called Real Estate.

Tom Hopkins may be from the era of the dinosaurs, but his material will be relevant as long as we deal with other people.

Hesitant on buying this book? Don't  be! This is an critical career investment.
2404304
Even after many years in the business, I found Craig Hall's book Timing the Real Estate Market to be full of useful and valuable industry insight. Obviously real estate, as well as other investment vehicles, is all about timing: evaluating local trends and identifying the stages of each cycle. Anyone, from the most experienced to the novice, can refresh and learn more about the unique real estate trading arena. Craig Hall's years of experience have paid off, and the advice and real life examples from both his successes and challenges can be helpful to anyone seeking knowledge on real estate timing.
2482503
Even though it only takes one person to buy your house, you never know whether the next person is the one you have been waiting for.

Author Don Martin is deeply immersed in the real estate sector operating Martin Properties as a "Graduated Real Estate Services" company helping people at varying levels to sell their home. Having studied at Vanderbilt University he has embraced a wide variety of interests from music, working with recording studios and radio stations. Next interest - marketing and servicing fine German, British, and Italian sports cars. Now his focus is on real estate and in addition to his own Martin Properties, he has taught marketing, sales, and contract writing, and is also currently involved with writing and speaking. The background is there and his manner of writing gives the reader the confidence that is so often lacking in the real estate world. He has written eight books on the topic of real estate.

What Don does for us is literally walk us through the process of selling our home. But before he gets into the dos and donts of the process he prepares us psychology by filling us in on the little terms and ordeals we all must face. An aside: for hose other of you who are not familiar with all the acronyms, MLS = Multiple Listing Service and FSBO = For Sale By Owner. The rest will come easily once over the embarrassment of not knowing the basics such as those. AS Don says, I wrote [this book] in order to teach you how to sell your own house (without hiring an agent) in the shortest possible time. It contains a bit of theoryand dozens of step-by-step instructions, tips, and dialogs.

Though reading this manual cover t cover is mandatory if you are in the position of selling your own home, the facts Don discusses from the chapters: First Steps Deciding to sell; Property Condition Disclosures and Handouts (Property condition disclosure. Exemption if not live there. LBP (Lead Based Paint) disclosure. Fact/ rate sheet about the house); Clean and Shine (Very Clean, Put away,Landscape. Have fresh eyes look); Showings and Open Houses (Fact sheets, OUTSIDE/ INSIDE /MORTGAGE RATE SHEET,  Pointer signs, Captions, Tent signs, Dialogs, Getaways);  Commissions, bonuses, and buyer incentives (Price boldly, reward modestly, Right place right time, Half and half, Commissions vary, Bonus,The 26-week plan of action); Ten showings with no offers; If you receive three offers that are serious...; 90-day relist (Lather, rinse and repeat, or Never, never, never give up!); Never, never, never give up.

It is all here  immensely readable and accessible and invaluable! Start smart and get this book. Grady Harp, April 16
1224509
This book embodies everything that a modern real estate agent, company, or any business should know.  You can line up business opportunities all day through digital marketing or any other kind.  However, once the people come, you need to show them a human touch and make it easy for them to know that you care as a business.  The concepts are key and this book explains why.  The authors live this philosophy in their work.  Service is marketing is the best takeaway.  This book inspires me to think about the WOW factor in my business.  An easy, informative and great read.
1635549
This book is a great read for the seasoned investor and is very accessible to those looking to begin their real estate adventure.  I have had success both managing and investing in real estate for the past 10 years.  This book renewed my interest and focus, and prompted me to look at how I can take our two small businesses to the next level.  The book also prompted me to consider small paradigm shifts in our current business model that I perceive could really enhance our success over time.  It strikes a great balance presenting specific experiences with general principles to help articulate the "magic" behind real estate.  I highly recommend this book.
2167059
After owning 3 condos I decided it was time to move into multi-unit properties. I had some basic knowledge, but wanted to know what I didn't know and some tactics and strategies as I moved into this new realm. Mr. Loftis took a very structured look at the subject from beginning to end and refreshingly also gave credit to other authors and acknowledged there is more than one way to skin this particular cat. The one thing I would say is the appreciation numbers are likely a bit optimistic for most areas considering where the real estate market appears to be heading(8/2006), but if you can't modify them for your area you shouldn't get into the business. In short, an excellent book - both informative and well written.
3780121
overall, an excellent read.  every now and then there's a misused word - indicates dictation vs. typing (which is fine with me quite frankly).  some stuff I didn't agree with, such as the fees loan officers charge.  The author doesn't know how that whole calculation works and clearly favors the use of a realtor - despite fact that realtor commissions are 3 times that of loan officers.  Again, fine with me as no one is an expert in everything.  I would favor use of a realtor if my wife were one too!

There are a lot of really, really good tips - especially when it comes to the timing of certain renovations.  This is something few people consider and could be the costliest mistake of the project.  As well, the author provides some EXCELLENT ideas on staging.

Clearly the author is very experienced with flipping.  I consider this a must read for anyone looking at the field, including real estate agents, wholesalers, flippers (obviously) and even "regular" home owners considering selling at some point.

I would only rate a 5 if it absolutely blew me away.  And although impressive, it didn't do that.
1545916
I am new to Tim and Julie Harris coaching and this book came at the perfect time for me!  It is a must read for any agent looking to get organized, move forward and grow their business!  The endless facets of real estate can be quite overwhelming, and this book will help keep focus by directing you to follow one course until successful.  I look forward to implementing their strategies and following the steps to success.
990172
Definitely a must have for any real estate agent. A good read, have a highlighter handy. So many helpful tips to make an open house an essential service to your clients. Definitely a book you can use as a reference guide to selling homes.