Great information and key concepts are clearly identified
921656
Great information and key concepts are clearly identified. Purchased for a young new coach who has totally loved reading it
3621013
Great ideas and a systematic approach to branding and marketing yourself on line.  There's many books out there, but the author puts forth relevant and engaging ideas that even a novice can put into action.  Kuddos to SONAR!
1002312
If you want to know how to present information in a clear and functional format that actually contributes to the readers understanding - read this book.
4057628
Essential research  presented in a clear, understandable style
436880
In this easy-to-read ebook, the author explains the meaning of keywords and the importance of keywords in today's context.
Other topics covered include how to use keywords in copywriting, how to research keywords, how to position keywords and many more.
I strongly recommend this book to anyone who wants to have a good understanding of keywords and leveraging on keywords to bring in more sales.
4479168
Very nicely presented and the key elements discussed. I especially like his approach setting up the goals and objectives early on. 2 areas (I haven't finished reading but quite a ways through it now) might be his suggestions to improve on the draw to sight-picture and moving laterally with targets in various locations around you. But can't put everything in a book....worth getting a copy!
2453324
Within ten minutes of reading the book I already had some great ideas to implement. Very easy to navigate and look thru for information. A true wealth of knowledge!
3514271
Very well written book that provides more than basic information or repeat concepts found in other books of this genre!
765857
This book provides information that everyone really needs in a great format. First, it is organized in a logical format beginning with an outline of problems that many of us run into during our lives, then moving to helpful advice on creating a plan of action and then finally moving to sound investment advice. Second, the concepts are written in short concise bullet points which allows the reader who may not be financially savvy to more easily grasp the concepts and remember them.
The book provides some real life situations which many readers could relate to. The section comparing owning versus renting was a particular highlight. This concept is not often discussed at length and the information provided will help many of us by providing advice on how to invest and save without the need to buy property which is beyond the reach of many. The book does not try to do too much  it provides basic concepts, and helpful advice without going into too much detail that could confuse some readers and turn them off to the rest of the book. However, for those who want more detailed information, helpful resources are provided.
This is a book that can help everyone no matter what a persons comfort level with money, finance, or investments may be. This book will help everyone improve their lives.
3028379
The concepts and ideas from this book are so simple and powerful at the same time. All of them are well supported by a systematic study. I think that's exactly what make this book outstanding.
3795032
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
3829437
This is a solid book! It's tightly packed with very actionable ideas about pitfalls to avoid in your thinking as you run your startup, business, and in some cases, even your life. I read it on a recent flight and finished the whole book in about 2 hours, nodding throughout as I recognized mistakes I've made and recalling situations that my friends are currently in. The writing is very clear, devoid of fluff or filler, and not at all pretentious. It does tend to skew autobiographical, but the author merely uses his own experiences to highlight the points and lessons he's trying to convey, so don't worry if you're not into "biography."
I've recommended this book to several people already and will definitely keep doing so. The content should age well since all of these critical thinking issues are very general across industries and geographies, so as long as we keep inventing new technologies and sell them through startup companies, this book will remain relevant.
2411
As a consultant I need to gather and analyze data and transform it into information and findings. This book leads you through the transformation of data - especially if you use Excel or PowerPoint - by showing how to select the best table and chart formats to convey the information aggregated from data.

The thrust of the book is communicating.  The author lays a solid foundation early in the book by covering qualtitative relationships, summarization and various data types. He then builds upon the foundation with succinct discussions and advice on selecting tablular formats and the correct charts to convey the information.

While Excel is the principal tool used to illustrate the concepts and techniques in the book, I have applied the author's advice to Visio and PowerPoint, as well as a few more obscure charting and graphics programs.

I like the clarity with which the information is presented, and the practical examples given throughout the book.  More importantly, this book isn't a tome that is aimed at graphic designers, making it an ideal resource for technical and business professionals who do not fully grasp the nuances of graphic presentation.

If you present data and information - using any application - I strongly recommend this book because it will make your presentations meaningful and easy-to-understand, and will show you how to avoid a plethora of common mistakes like using the wrong chart or impossible to understand tables.
1015700
As a consultant working with companies forging the next wave of information driven businesses, this book offered me truly relevant insights, and strategies on 'how to' as well as 'how not to' make the most of my clients' business opportunities. It focuses on "information-driven" industries, covering not only computer-related companies but also any industry that seeks to leverage information.  Cases such as those on H.P. and the VOIP  space offered fresh frameworks for thinking about the challenges and opportunties available for companies in similar business lines.  It details how various forces act on and shape these different industries, what managers can do to try to understand these forces and therfore, how to optimize their environments instead of reacting to the actions of others.  Do not be daunted by the 'textbook' like structure of the book. The information provided is invaluable and the cases are easily read and enjoyable.
317522
I'm familiar with John's work and his great company, so I picked this up with enthusiasm and it really delivers. As someone who helps business owners just getting started with content as a strategy (and some who are seasoned at it), I think this book is laid out in a smart way. The proliferation of content contribution opportunities and buzzwords like thought leadership means more professionals than ever are trying to add content to their mix and are hitting a wall when they learn that editors (and readers) have principles too. John presents a convincing and sound "why" followed by concrete methods that anyone can follow. I'm actually making this required reading for people on my team, so they can understand these same ideas at a high level -- but I am also going to be recommending it to the business owners and professionals who are its true target audience, so they can begin to conceptualize their goals and set themselves up for success. Thanks John!
491234
I met Philip when he found and returned my lost Wallet which Phillip found and called to make sure he personally got it to me. Over coffee, we had a chance to meet and get to know one another a bit. I am an author as well and we had a bit to talk about. I also am a physician and have a particular interest in nutrition and health. So I got his 9 Principles book and read it with interest. First of all, his principles are dead on with my experience both in counseling patients how to lose wight and improve their health and in his specific nutritional advice. For example, he has highly actionable advice for interested readers of all experience levels. He understands you should not be hungry in order to lose weight because if you are, you'll never keep it off. His diet guidelines not surprisingly, are virtually identical to my personal eating habits. His advice is carefully researched and, as important, he writes very clearly and his recommendations are appropriate and understandable for every level of experience. He distills the research and recommendations into plain English without resorting to jargon or fifty cent words. Even if you just want to lose weight, this book is worth the price for its correct, non-fadish diet and nutrition advice.

As far as his workout routine is concerned, he taught me a number of things I had not known before. And the things I did know from my own experience were there as well. Based on the accuracy of his eating and nutritional sections, I had no doubt his workout routines are just as well researched. I do go to the gym on a regular basis but based on his advice, I will be adding some exercises and modifying my schedule and muscle groups I work each time I go.

His book is well edited, clearly written and free of typos. It is very professionally rendered. In addition, he has additional resources on his website that may add important detail to an otherwise very compete and important book in improving your health and workout.
2317100
Mr. Burnett is clearly an expert who has broken down a comprehensive approach to marketing into practical and easy-to-understand parts.  The information is organized well and clearly addresses issues that nonprofits face. I especially liked the chapter on market research and the emphasis on identifying influencing factors.  Nonprofit leaders will definitely benefit from digesting the best practices in this book