marketing is not everything but anything that you do
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If you have chosen dentistry as profession learn practicing it professionally! And here is your first guide
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Not every idea is going to work for anyone, but plenty here to find what will work for you and your product.
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"Nothing matters more than selling," says the author. "Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you've just wasted a bunch of money on a business that will never be."

I see this when a client comes to me and has spent most of his small budget on Web site design and left the important thing, the sales message, for least --- just to fill in the beautiful design. They've spent their money on the least important and have no money left for the most important. This book addresses just these issues.

In this new book Masterson gives a three-step process that entrepreneurs should follow in order to have a successful business. Unfortunately, most do not. I've seen this first hand in my own consulting business. Entrepreneurs tend to put their values and their money on all the wrong things --- and this leads to certain failure.

Here are the steps according to Masterson:

Step one: Get the product ready enough to sell, but don't worry about perfecting it. Step two: Sell it. Step three: If it sells, make it better. While this all sounds fairly easy, it's not.

"Selling can be terrifying," Masterson says. "It can be tough, gritty, unglamorous work. But when you make that first big sale, you realize it's also exhilarating. And like it or not, you probably won't become a successful entrepreneur until you can sell your product or service in your sleep."

When your business is new, you should begin to build a base of customers or clients --- that means you have to sell. Online, that would mean you have to have a powerful sales message on your Web site and in all of your online advertising.

Successful entrepreneurs should (and generally do) spend most of their time --- especially in the beginning --- on selling. Most are very bad at it.

"As the business grows out of its infancy--as it goes beyond the million-dollar revenue mark by selling many more products through many more channels--you can let other people do most of the selling," says the author.

"But by establishing your marketing credentials during the first stage, when the selling secrets of your business are still unknown, you will gain a deep understanding of your business that will serve you well for the rest of your career."

The author writes in an engaging style. This material should help those starting their own business and even those already in business. I see so many mistakes that entrepreneurs make and they tend to be the same things all the time.

If you can avoid those mistakes, you can quickly leap over everyone else and become successful.
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One can learn a lot from this book. On the other hand, one can read a few chapters and say - "I knew all that already!"

The second was my original reaction after I've read the opening paragraphs. There are literally hundreds of "How-To" books for self-publishing on Amazon alone so, if you've read a few of them, you most likely already know some of the material included. Not to mention that some of the books cover the basic topics in much more detail.

However, as I kept reading, I realized that this book is not actually written by a typical writer. This is more of the "Ideas on how to increase sales of your book from a point of view of a professional marketer."

Just a couple of examples - "Gamification" and "Antic Advertisement", that are described in some detail in this book, are probably worth a price of admission here by themselves. The chapters on "Creating a marketing plan" for different budgets is also a dead giveaway that this book was written by a marketing pro.

This is like an "All-you can eat" buffet where the authors can pick and choose what strategies might work the best for them. Sometimes it's not that difficult - a good friend of mine, a philosopher, translator of ancient texts, and a writer of a considerable talent, just emailed me today that one of his books became a "Bestseller" in its category. He concentrated on the basics - cover, description, editing, and submitted his book for reviews. He sounded somewhat surprised when he told me how many copies of his book he sells a day now.

But it's not really a surprise. One needs to pick a strategy, persist in it, and with a bit of luck it is possible to move some units.

However, if that is a no go for you, this book might have some ideas not usually found in other "How-To's" for authors. If you already read some of the more mainstream books on the topic and are looking for a fresh perspective, this book just might be it.
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It's not about who you know, or who is in your heart.
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As a scientist/novelist, marketing is about as far away from my professional training as you can get. Truth be told, I hate it and anything else to do with selling, or basically even business in general. This is why, all my life, I have made millions of dollars for other people instead of myself.

For a long time, I told myself life was too short to worry about things you didn't enjoy, and that I didn't really care about money. Recently, however, I've thought it might be worth the effort to give it a shot. I've begun researching ways to self publish my books, market a blog, and reach a wider audience. This book is one of the better ones I've come across. It's short, but it is concise, and it tells you what it says it will.

I now have a clear idea of exactly how to go about an email marketing campaign. A lot of these processes seem like they might be common sense, but there are a lot of subtleties you wouldn't think about unless someone told you. This book provided all the information I wanted and more. On to step two.

I received a review copy of this book for free at my request and have voluntarily left this review.
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Many books are meant to tease and create product sales.  Not so here.  Mr. Murray has dumped internet marketing in your lap if you choose to study and take action.
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Holy Moley. If you're in marketing... no if you do any marketing... no if you're in sales.. uh if you're in business, particularly if you're in business for yourself you'll  find all of the above and more reasons to read this, no devour this book.
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I can't have a go at what he has put but wheres the profound, inspirational information that just wants you to go back for more. If you have read a few self help books you will find this book puts a few together for you but just seems to be more in the summary than the book. A good marketing pitch that didn't live up to the hype but still a book worth reading.

Tried to be honest,

Steve
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Some content of the book was valuable, but I feel it was geared more toward services and non-tangible products, which is not what I was expecting. The lighthearted tone was nice and engaging but after a while it got tiresome. I felt like the book describes some methods and language that I find too gimmicky and in-your-face while at the same time saying it is not those things. I still think I can apply some of the principles to my own selling, however.
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This book drives home an important message and that is, don't be ordinary if you hope to market in the 21st century. And it's okay to push the envelope a bit in order to stand out. You definitely want to read this if your job involves any form of promoting yourself, your brand, your business. And let's face it, that accounts for almost every one of us.
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The author quotes John Wanamaker's famous: Half the money I spend on advertising is wasted; the trouble is I don't know which half.

With today's marketing technology, that shouldn't happen anymore.

The modern-day rephrasing might be, "Half of my effort in this business is wasted; the trouble is I don't know which half."

The world's awash in tips, tricks, hacks, and "advice." There's no lack of information.

There IS a lack of discernment, though.

It's so easy to get overwhelmed with all the things you could do to grow, fix, or improve your business. It's also easy to get buried in projects, ideas, plans, and putting out fires.

Throughout the book, the author gives a great set of frameworks to show you what you should do for YOUR business...
not somebody else's.

If you're swimming in options and can't decide which one to choose, if you're out of options, or if you're pretty sure that half your efforts are being wasted, pick this up so you can cut straight to the chase.

You don't need tips, tricks, hacks, or advice that "fits like your father's suit"- you need a proper diagnosis.

So that you can identify the difference that will make a difference in YOUR business, not someone else's.

With this book, you will isolate that difference, you can do it yourself, and you can do it pretty quickly.

You'll marvel at how much time, money, and energy was wasted on indecision, overwhelm, and majoring in minors.

The good news is, you'll have turned a corner.

A life-changing one.
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Confession: I'm a meteorologist, not a marketer. But that doesn't mean I can't glean ideas and insight, since my work is public-facing, and we're churning out content that needs to be useful and reinforces what we want people to think of us.

If you're expecting a book that is all about the minutiae of social networks, a "do this and this and this" tome ... then you're going to be disappointed. Nick's book provides an approachable framework for how you can go about marketing in a changing environment. It's detailed enough to be practical so that you can take action... but "vague" enough so that you can leave enough wiggle room so your plans won't founder at the drop of a hat. I use the word "vague" not in a negative way; Nick makes it abundantly clear that checklists won't do, and he's not going to let you get away with not doing your homework!

One thing I found particularly useful: even though this book is focused on digital marketing, the advice can apply to a broader realm than only that. I can easily take some of the ideas he presents and use them in situations that *aren't* Facebook, our website, or whatever
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These guys have put together an excellent primer on marketing. Their ideas and methods are not particularly unique; what makes it unique is how they've packaged it into a program that's easy to listen, lucrative if you follow its advice, and fun to endure. All in, a very valuable tool for small businesses whose owners and managers haven't been exposed to the in's and out's of marketing that works.
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David Meerman Scott's new book World Wide Rave builds on concepts in his highly original&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/The-New-Rules-of-Marketing-and-PR-How-to-Use-News-Releases-Blogs-Podcasting-Viral-Marketing-and-Online-Media-to-Reach-Buyers-Directly/dp/0470379286/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</a>&nbsp;and creates a manifesto for massive success in marketing ideas/products/services over the Internet. Rich with anecdotes and stories from people who have created their own World Wide Rave, David inspires challenges and stimulates thinking which has profound impact for anyone selling or marketing anything.

An overnight success - 10 years in the making, David's ideas are rapidly changing the way people market products and create PR. He describes himself as a recovering marketing executive having led marketing efforts at Knight Ridder and News Edge in the old World of Marketing and PR.

Every day in the technology business I see old-World examples which David highlights - marketers wasting time, money and precious resources on doing things the old way. Buying PR services, counting print impressions, spamming people with direct mail and email campaigns; hiring telemarketers to generate leads because their me-too Websites don't have sufficient inbound lead flow to feed the sales force.
Typically these companies are product-centric; you'll see product features and benefits (another sure sign of old-World thinking) on their site and the good stuff, their interesting ideas are under lock-and-key...you have to give your contact details to get it - so they can SPAM you with email and hound you with Telemarketers.

Rules for creating a World Wide Rave are simple, anyone with thoughtful ideas can do this, and whether your market is 100 or 10 million, the principles are the same.

RULES OF THE RAVE
1. NOBODY CARES ABOUT YOUR PRODUCT - EXCEPT YOU. People are interested in themselves and their issues; they like to be entertained and share in something remarkable....don't hype your products, CREATE SOMETHING INTERESTING & TELL STORIES.
2. NO COERCION REQUIRED. NO GIMMICKS OR BAIT AND SWITCH. When you've got something interesting and worth sharing, people will talk about it.
3. LOSE CONTROL - of your messages. Make your valuable online content totally free and easily shareable. It's not about generating "sales leads", yes you can measure success, but DON'T obsess about marketing ROI.
4. PUTDOWN ROOTS - get involved in the online communities of people who actively share.
5. CREATE TRIGGERS - that encourage people to share. When a product or service solves a problem, or is very valuable, interesting, funny or just plain outrageous it's ready to be shared.
6. POINT THE WORLD TO YOUR VIRTUAL DOORSTEP. If you follow the Rules of the Rave, people will talk about you, and when they do they will generate all sorts of on-line buzz that will be indexed by Search Engines all relating to what your organization is up to.

Simple right?
Read the book, learn the rules and create your own World Wide Rave.

Mark Gibson is an author, consultant and thought-leader in solving problems at the intersection of sales and marketing at Advanced Marketing Concepts Ltd ([...] Mark consults, delivers and implements sales and marketing messaging alignment, consultative sales training and performance support products and services. AMC is based in the UK and works with innovative companies throughout the US, UK, EMEA, Europe, and Asia-Pac
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If you have some interest in marketing and business this is your book. The book takes in account the basic thing that you need to star a business, the steps you should follow to build and grow it and how to maintain it. Even this isn't an easy job the author explains on an easy way the most important aspects that will take you to success. A really amazing and useful book.
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You'll re-consider the way you think about new businesses or products