Great concept, not enough value
920020
Stuff and fluff, with a some useable info and too much prompting to purchase other material.
2081913
I don't think this is a good value for what you get.  I think it is mis-represented as you can find this for much less.
2010125
I was excited when I saw this book. It has a clever name, a cool cover and a very interesting premise - the application of Neuroscience to purchase behaviour.

It is rather disappointing. If you are looking for anything definitive on the value of Neuroscience to research this does not provide it.

The book promised "a historic meeting between science and marketing" and numerous references are made to the fact that a "three year seven-million dollar neuromarketing study" was conducted. But it doesn't look like they got a lot of value for money.

Some of the insights are interesting. Peoples' brains respond similarly when they see logos of well known brands and religious icons. But...er...and? Is that really enough to justify a chapter drawing conclusions that brand consumption is like a religious activity because it involves similar traits such as ritual behaviour?

There are some interesting things on subliminal messaging but as far as I can see you could get the same insights from survey research.

Having said that, there is a neat piece on the discrepancy between survey responses in how likely people are to watch certain TV shows and how much their brain says they are engaged in the show. I think this is the kind of thing where neuroscience can ad value: Entertainment and communication. But its value is limited when looking at complex emotional attachments to brands etc. because it simply doesn't give us enough information on what is happening in the brain. Yet. May do in the future.

Unless he's holding back on the findings, if Martin Lindstrom believes they are as groundbreaking as he says, he is easily impressed. He certainly seems impressed with himself.
142204
I agree that more monkeys lend to more options.  It is hard to explore concepts with few "right" responses.  I felt the toy does not live up to its potential and I am disappointed. As a college instructor of learning development, this is not a toy I would suggest due to its limitations even though it has many attractive qualities.
2924337
I like the concept here, but it's horribly overpriced.  It's a cardboard box that holds files.  It's not recycled or environmentally friendly.  The same stuff made of plastic costs less.  I don't understand the attraction.

Sure it holds paper files well, but so do many of the Amazon boxes my orders come in.  The list price of $10 a box has to be a pricing error.  Even at $2 a box, it's way too expensive.

The box the item came in was thicker than this box.  My pet rock was a better value than this!
2018738
I sent this back, not worth the money. Great idea but too expensive.
2586326
This book is an example of a good idea that didn't quite make it.  The idea is having many experts in their fields teach how to do many things, and to arrange all this advice in a book.  However, in doing so, a book is created for which there is not much use!  A book like this would normally have two uses---one would be something to read through for fun, and the other would be to use as a reference.  I tried reading through this for fun, and it just wasn't fun.  The subjects were not one that were interesting just to read about, if you weren't planning on doing them----some examples are tying a tie, washing a car, buying a diamond, changing your oil---good topics, but not really fun to read about!  On the other hand, it would be a rare occasion you would be able to use this book to actually look something up when the need arises---for example, how often do we look in a book to learn to swim, or drive a stick shift, or tell a joke, or wash a car?  Those are things you usually learn along way from others, and even if you were in need of learning how to do them, I don't think you'd usually look in a book to find out how.  And it would be hit or miss if the topic you needed was covered here---100 may seem like a lot of topics, but how many millions more would you NOT find here?  That said, each individual topic seems well done, and I appreciate the fact that each is done by someone who really knows what they are talking about.  I wish I could give this book a better review, but I really can't recommend spending your money on something that would get so little actual use.
1582753
The box is quite big, comes with a set of cards, a plastic hourglass timer, and could easily four times the amount of cards that are included.  I give it 1 star for value.  For $22, the manufacturer could easily add many more cards for minimal cost.  5 stars for the concept and cards that are actually included.  Average 3 stars.  This is great if you have lots of games already and are looking to buy something for a group setting and don't care about value.  It is not the type of game you can replay over and over if you have the same people playing :(  should retail for no more than $10
1900836
I didn't realize how much space you really need to have in your home to really get any joy out of playing with this little guy. He's a blast when I take him across the street to a nearby empty parking lot, but there's not much fun to be had rolling him around in your living room. For this reason, I don't see myself getting much use out of him other than as a very pricy display piece. The app has some issues, and crashes frequently. Like most other reviewers, I don't think this toy is worth the $150 price tag. I'm not mad about my purchase, nor do I feel deceived, but I wouldn't buy it again.  Hopefully with the eventual updates to the software Sphero can change my mind.
1176590
For what you get, I may have over-paid. The perceived value is not there for me.
4926917
This is one of the dozens of variants to this concept that I have seen.  If you look around you can find them anywhere from $1.50 to $25.  I suggest that you find one cheaper somewhere, although at about $10 this one isn't that bad of a deal.
3223643
This is a great concept doomed to fail in meeting high expectations, I know.  This will turn your iPad into a microscope but of course it will never be as good as a real microscope.  But isn't it great to be able to multi-task your stuff and spare the need to buy and store a microscope that you'll maybe use once a year, until your kids discover YouTube?  But the result isn't quite as good as a microscope, but I think pretty close.  AND you get to take pictures of what you did with your iPad.

So my 13-year-old sciency son was able to assemble this all on his own.  There's a QR code (remember QR codes?)  that takes you to a decent and helpful video on how to assemble but he didn't need it.  When assembled the platform and support seem like they don't quite fit into the box - maybe just 1/8th inch too tall.  That's annoying.

You get a large poster that seems unnecessary.  Ravensburger is inspiring you to go out and collect samples to examine.  This is the hardest part and I would have preferred that they give us one prepared slide so we can have a control of how good the device works.  Instead it's late Saturday night and I'm pulling out oregano leaves and hoping we get a good result, all while trying to make this work for the first time.

Ultimately I think the results are good.  See my photos of a quarter and some kosher salt, under the two magnifications provided.  I would recommend look at the item under low mag first and then add more mag.  I wish I had something biological to look at.

There's an onboard light provided.  Our second generation iPad doesn't have one I think.  Even though we have an Otterbox around the iPad it worked fine.  I think it comes down to using the focus knob to get a good result.  I'm curious if removing the Otterbox (not a trivial undertaking) would improve the results.

So 4 stars for not quite fitting in the box, providing a useless poster, and not giving us a sample slide as a control.  This is a great idea and every kid with an iPad should have this to go with it!
189027
Simple & very nice idea, but somewhat pricy here in Amazon.
Find and purchase one from eBay for a better deal!
2413525
There are others that I would prefer.  Entirely too expensive for the value.
4349771
I think this book has a great idea, but it should've been more adopted to the real world. It's very easy to read, which surpriced me. According to the author, every single character, mentioned in this book has "tight ass", "steel muscles", "lean body", "flat stomach" etc. I mean, in real world, only 3 guys out of 10 have that type of body. I wish this book was more inspiring, than just about a lot of sexually frustrated college kids, who drink and do drugs, instead of doing going to classes.
P.S this book seems like the deepest scream of the author, who wished the same would've happened to him.
2057650
Nice, but not worth as much money as it costs. I see it as one of those proprietary things that are necessary so they boost up the cost.
4694597
Although the 7200 is a great box with a large screen, easy to see for us older folks, the functionality is NOT what you would expect from a $1000 unit. You have no way of defining your own MP3 playlists, the playlists Garmin defines are "take it or leave it" and there is minimal customer service - unfortunately ending with "I can't help you".  E-Mails go unanswered. This is the kind of functionality that you would expect in a $40 MP3 player, you would think Garmin could include it in their units. I am disappointed.

There are fewer display value options than a competing GPS - Velocity Made Good, cross track distances, others are simply not there.

From a physical standpoint, Garmin would also be well served to make a mount that does not require that additional wires be plugged into the UNIT itself - (Antenna, Line in and line out) - but would rather be part of the mount. It would make securing the unit at stops at lot simpler for the user.

Overall, unless you really need the larger screen, wait for this product to mature or come down drastically in price.