Easily applied principles!
924539
Great book! Easy read! I am applying the principles in my company!
JoyP.
3014869
I cannot tell you how much I loved the principles of this book. I am the mother of a 2 year old boy - I cannot wait to start teaching and applying these matters in a way that he can understand. It was an easy read and Damon was transparent. Anyone ready to receive will GET IT!
3774073
I haven't finished reading this book yet but it's already had an impact.  It's helped me understand so many attitudes regarding family, friends and, most importantly, myself!  I've already begun incorporating some of the principles of the book and what a difference it's made already!  I'm actually enjoying catching myself in the self deception mode and getting out of my box.  I'm looking forward to finishing the book and applying more of the principles to my daily life.  However, do not expect this to be a one-time read or a one-time fix.  To be successful you will have to apply the principles every single day of your life no matter what situation arises. But I think the rewards, internal as well as external, will truly be worth every moment of effort you put into it.  For me the book is written in the way I learn best -- through story telling.  Thank you for a job well done!
4129284
Awesome! So simple, yet so profound! Easy to read, easily to apply, and completely relevant. What a difference this book has made!
3910319
Excellent content explained in a way that makes it easily used. I'm already using the tools and principles to great benefit. Dont just read it...do it!
3897198
Bob Proctor is brilliant - this book sets out his principles simply and straightforwardly
1117290
One of my favorite books!  I have applied many of the principles to my every day life.

The author makes a claim, backs it up with examples showing how to apply it in real life, and then gives a story of someone famous in history that used that particular law.  Very easy to read and remember.
2349977
Acronyms and engaging stories make the concepts in this book easy to remember and applicable to multiple professional scenarios..  If the authors' intent was to aid the reader in crafting his or her own professional approach to effectively share a message, they have scored an A+!
1134276
I have been in sales for many years and can always benefit from a refresher!! It made me examine the way I am doing things and helped me to find ways to do them better! These principles are very easy to apply and totally made sense for me. I enjoyed the stories used in the book as well!!
3323880
The authors tackle a broad topic with easy-to-understand concepts, delivered in a way which drives towards action!  I enjoyed it thoroughly!
33150
Amazing book with easy to apply concepts.  I've loaned my copy to a friend, and brought another as a gift for someone else.
367874
Book was easy to read and I liked the way each chapter summarized the key points!  I will work to incorporate his techniques!
1993473
This book is awesome!  Its a quick and easy read with rich content and focused strategies for creating effective business.  I found myself saying, "Wow, some of these tips will be useful for raising my children too!"
1411494
This book is a great read and provides some fantastic principles for use in every day personal and professional life. The thing that I found most useful about this book is that it applies on a large scale and small scale basis. Very useful book!
4884213
As a proprietor of a small "mom and pop" cafe, who would guess that the principles of Value Innovation would apply to me?  I can tell you whole heartedly that it did to my business as it is not limited to any situation, and it applies to EVERY business big or small.  Take the subjects in the book that apply to you currently and apply the value principles to innovate.  Case in point... my cafe was stuck at a crossroads trying to secure a "huge to us" catering bid that was in competition with another vendor.  Long story short, with the guidance of Dr. Lee and his value principles, we were able to refocus the cafe's main interest of the proposal by showing the proposed what we offered as VALUE to them that our competition could not.  This process is something that I had never seen before...it was AMAZING!

With the processes and steps in the book followed by great examples, I discovered the ways in which I can apply ideas to my cafe and INNOVATE!
425717
This book is short, concise and... minimal! Simple concepts, easy to apply. I love how this book is more practical for the average person, not extremist. Other books give a cold, stark feel, like living without furniture or sacrificing personal style for having only 2 pairs of pants. This book makes suggestions that anyone can fit into their own personal lifestyle and celebrates everyone's individuality. It's very short, but for the price, I have zero complaints.
3133243
Liked the structural layout- easy to read, easy to follow, summarized succinctly at the end.  Loved the content- piercing, practical, and relevant!