I use it daily after every shampoo. I'm 52 ...
923487
I use it daily after every shampoo.  I'm 52 with very long hair which I color. This helps keep my hair healthy and looking it.
620902
IT'S A GREAT CLEANSING SHAMPOO.  I BOUGHT IT BECAUSE MY HAIR WAS COMING OUT AND IT HELPED.  CAN'T USE IT EVERY TIME OR IT DRIES THE HAIR.  I ALTERNATE WITH A CONDITIONING SHAMPOO AND CONDITIONER.
2846962
I use this 1-2 times a week to keep my hair healthy and full.  I have highlighted hair and this shampoo really helps it from being dry and preserves the color. It makes my hair more healthy and very soft.  I also gave it to my mother to use. It works wonderfully on older hair too.
4008027
I use this as my daily shampoo. I like to shower in the morning and the smell is invigorating and calming at the same time. It's definitely not cheap but the bottle lasts a long time when used just for shampoo.
4577110
I love this product it! I have used just 3 times and after one use my hair looked and feels so much healthier. Even my husband of 22 years noticed.
3376801
I recommend this to almost everyone I talk to about hair. My hair stylist reccomended it to me when I went from brunette to blonde, and I use it every other wash or so, (I only wash my hair every 3-4 days) and my hair feels great. I've lightened it well over 4 shades lighter than my natural hair color, and every hair stylist I go to talks about how it almost feels as though I haven't bleached my hair to all hell lol! I seriously owe it to olaplex. What I do is I mix it in with a bit of Nexxus's color emergencee conditioner, since olaplex doesn't spread very easily through my hair. The Nexxus conditioner has some protein in it, and the protein conditioners help temporarily fill any damaged splits and broken parts of the strand, and then the olaplex ACTUALLY repairs the hair strands. I leave it on well past 10 minutes, more like an hour or so, while I take a bath. Then I rinse, shampoo and conditioner. I use Redken blonde idol. Then once every other week or so I use clarifying shimmering lights Clarol's purple shampoo, and then let the redken blonde idol hair mask sit in my hair for a bit, and rinse. And some days I will shampoo with the redken and then use apple cider vinegar rinse on my hair as conditioner, for when I get dandruff or just want to wash away product buildup. With all of this, I feel like it's done wonders on my hair.
3905356
this shampoo is very kind to your hair. It always feels good and never strips my hair. I will keep using it.
4528781
No heavy residue, leaves hair smooth and soft. I have been using for 4 years and I would not change to anything else. The shampoo is also amazing. It is a real plus that I can pronounce all the ingredients which is what attracted me to Tate's in the first place.
656878
I am in my mid 30's and have been using this for two years now, morning and night. I do love it and it lasts a long time. I apply to dry skin, and use an ample amount so my electric cleaner brush gets deep down into pores. However, as I am aging and having recent breakouts, I am going to begin adding a rentinol cream to my nightly regime.
2269362
I stopped using commercial shampoo about 2 years ago. So I have been able to train my hair to get less oily. I used to have to take a shower every 2 days but now I have been able to take showers every 5 days. Thanks in part to this shampoo.

Women are exposed to hundreds of chemicals daily through our beauty products and I moved over to Liggett bars in hopes to cut down on my exposure to some of these chemicals. I highly recommend Liggett bars but try out each scent, my favorite is the peppermint one, and this hemp one is probably my least favorite. But after you have showered you will not smell the scent, so only while you are sudding up your hair will you smell it, so the smell may not be a big factor to many.

I go through a shampoo bar every 4 or 5 months, so even through the price is a bit more expensive than my previous shampoos, I am still saving money since they last so long.
4130871
I'm a 40 something wife and mom.  I power washed my entire exterior house, driveway and lanai myself.  It takes some time, but is a nice little machine.  Wasn't too loud.  Falls over if you yank on it.  So don't yank on it.  Goes through soap pretty quickly, but I don't know what to compare it to.  Very happy with the results.
2529442
The ongoing search for the perfect shampoo is just that...ongoing. And all shampoos don't work in all water conditions, for all hair types or for extended periods of time. That said, I give this one 5 stars because I've been using it for several years and it is consistently a great product.

My hair is fine and over the past couple years I've lived in a place that has hard water and one that has soft water. The shampoo delivers regardless of the water condition. I use it along with Loma's moisturizing conditioner and neither weigh my hair down, make my scalp itch, or cause my hair to become greasy.  I can go 3-4 days without shampooing and my hair looks great...shiny and fluffy without being fly-away. My hair behaves as if it were, well...nourished. I love this product and will always come back to it.
2278304
I use this on my feet, belly, thighs face and backside. It makes my skin look so much younger and at 52, that is a huge plus. I'll never be without it from now on.
2203510
This shampoo is all that I use now. Don't let the price scare you; I have long hair and the bottle has lasted months and isn't even halfway gone yet.
3153365
I use it almost daily since I got it and have no issues at all. It also goes well with other products that I have in my kitchen.
811574
This is my all time favorite shampoo.  I use it with the same conditioner and started using the shampoo on my grandson age 5.  He hair just exploded with highlights.  love this shampoo
1835415
I have dander that Head And Shoulders can't handle, but my hairdresser turned me on to this and now I buy the largest bottle I can at a time. It works well when you follow the instructions (it's not an every day shampoo).