Great reference for anyone who wants to be 'in the know' of Marketing!
932285
I have to admit, since I know Drew and half of the CMOs mentioned in the book, I was a bit suspicious. However, after reading the first 30 or so pages, I quickly realized how cleverly Drew organized the book and isolated the most important and essential elements of marketing, supporting it with interviews, conversations, and testimonials of experts and leaders in the field. A great read for anyone who wants to be 'in the know' of this very demanding and desired profession - Marketer! 5-stars and a wonderful job, Drew!
3212505
This is an easy read and loaded with strategies and tips that work like crazy to drive new sales. Its not another dry, boring marketing book.

I am an IT guy that loves to stare at SPSS, Google Analytics, Excel and Numbers reports, SQL databases and just about any kind of data.  But when it comes to turning that data into more sales, well, that is why I bought this book!  This book shows lots of fresh new strategies on how to do both online and offline promotions and campaigns supported by the proof of the data.

This will definitely help IT / web teams to better communicate with the marketing team, and vice versa.

How the author can manage all the campaigns he talks about is beyond me -- I am just glad he wrote the book!
1908686
This is a great book!  Finally--someone who breaks the code on the vague terms and concepts of marketing through the entertaining format of storytelling... and the best way to learn is not through didactic telling of facts but through the art of storytelling.  Jeffrey Slater combines it all together here to disseminate the art of marketing through the art of storytelling.  Thanks, Jeff!  A most informative and delightful way to learn what marketing is really all about!  Lynn
140494
Great read! Awesome tips!! Great tips to add to my marketing plan~ so grateful to this Sarah-Jane White for compiling this list together.
1110207
This book came into my life at a time when I was struggling with marketing.  It was recommended highly to me by a fellow marketer, I purchased it based upon his recommendation, and have never regretted it for a moment.  Very practical advice, makes the mystical tasks often associated with sales seem so natural and logical!  If you are in sales at all, YOU NEED THIS BOOK!
2100236
There is a HUGE amount of marketing information, from basics to the extreme, for entrepreneurs online!  All of this information comes straight from those who know!  This is a must have for anyone who markets or sells online.
2070805
This book was great.  Highly informative, step by step, and simple.  It removes the mystery of the jargon.  It makes it possible for everyday people to understand what is going on with online internet marketing so they can make the choice to become online marketers, if they choose to, and break into this field.  For a person who wants to get into this field, it is really a major job and a good "how to" reference.  Very complete job that would take the average person a year to understand half of it if that is all they did.  I found the reading easy, with plenty of examples, and with practical, and sometimes funny, stories to connect abstract ideas to the real world.  I recommend this book to anyone thinking about entering marketing, to anyone who ever wondered about online marketing, and to anyone who just wants a good read  simply for the fun of it.
4384223
In 2010 and beyond, the rules for business and the market place continue to change at a staggering pace.  New products, companies and businesses are created seemingly overnight.  We are all constantly bombarded with messages, advertising, and marketing techniques at a speed that would seem unthinkable only a few short years ago.  What propels some new brands to suddenly become household names?  What allows some of the "tried and true" to last in a generation that seems to only want the "latest and greatest"? ..... It's the "Experience Effect"!

Jim Joseph takes the mystery out of branding and marketing and gives a clear, easy to understand look at what creates a great brand experience, a poor brand experience and everything in between.  His explanations, descriptions and very clever stories provide multiple "ah-ha" moments for both consumers as well as marketers at every level.

In 2010, we have all become "marketers" and each individual is his or her own "brand".  Jim's insight and wisdom is the type of common sense guidance needed to navigate the branding and marketing waters the age of entrepreneurship! Here's hoping Jim decides to continue to share his expertise.
4038399
I agree that keywords can make or break any online business, it is the key to get found in this world wide web! This book is a must-have for anyone starting out in online marketing! It breaks down what the researcher should be looking for exactly when deciding on keywords for the business and how to analyze if those words are working or not. The author did a good job in offering comprehensive info that's explained clearly in great detail and suggesting tools. I think that any newbie wouldn't have difficulty following this as a guide.
4960844
As a current college student marketing major, I have been thrown endless texts and articles about marketing which have all proved to be very similar and not too interesting. The Accidental Marker is nothing like I have ever read before as the information has really stuck with me. Working on an immense semester-long project right now, I can't help but think of everything this book taught me. I truly feel this book will not just benefit me as a student, but for the rest of my career. The language, visuals and examples flow very well together and have allowed me to think in a new and more efficient way. The power tools are immensely helpful (especially The Ability to Win!) and have allowed me to gain a new perspective in the marketing world. This book is a must-read!
260595
Read this marketing book as an advanced copy from publisher and was quickly hooked.  Phil's casual, real life writing kept my interest, it's not a "what I learned in college" snore fest.  Insightful personal experiences that he gained over years in retail have been shared in this book.  I can easy apply this marketing principle Think-Engage-Thrive to my business and garner a whole new generation of customers that have been over looking us.  Phil's ideas are relevant and I am excited to share this book with other business owners!
1673393
Although I am not entering the field of marketing, this book and its six step program do an amazing job of teaching the reader how to market him or herself. It can be applied to marketing jobs, or really any other position in the public or private sector. Thanks to the book, I now have the tools I need to be successful when I am looking for a job in music or arts administration, which is an industry that I am passionate about. Dr. Weber and Ms. Ferrara's book is engaging, easy to read, and accessible to anyone regardless of their knowledge of marketing. I highly recommend the book to anyone who is on the job hunt!
2968893
If anything is true, it's that it's gotten noisy out there in the marketplace! I love Linda Popky's approach to marketing because it honors the basic principles of solid marketing philosophy while also presenting a reasonable approach to utilizing emerging technologies. Popky's book is truly a must-read for both experienced marketers, and also for those who make up the new generation of marketers. Her practical, easy-to-ready style is engaging and helpful, with tons of ideas for how to actually make things happen in a marketing space.
2399529
I downloaded 5 books on Marketing and this was by far my very favorite - and a lot of great, practical, truly useable information was included and resources and links.  Absolutely my fav of the five!
1104554
This is not just a marketing book, but a detailed blueprint helping you each step of the way from business inception to dealing with growing pains to catapulting into and staying a market leader in your industry. I consider myself a marketing guru, and one of the reasons my business has shown consistent year over year growth. I really didn't expect to learn much new marketing strategy, but I was pleasantly surprised to highlight the heck out of this Kindle book. I highly recommend Allan's book whether you're a marketing newbie, first time biz owner or even a seasoned business operator; it will help open up your mind and give you a kick in the butt to make your business even better. Thanks for a terrific book!
3931132
I'm fairly sophisticated in marketing (For a lawyer) and have studied with Jay Abraham and many other top marketers over the years.
I have a highly ranked legal web site www. AutoAccidemt.com and was nonetheless blown away by all the great information in this book.
I now have another 20 or so items added to my "To do" marketing list over the next few months.

Highly Recommend this book. If you read one marketing book a year, and you're a lawyer, this should be it.
3164199
This is a great, quick reference for both aspiring and new writers to learn and hone their craft. I enjoyed the early chapters about improving your writing practice, but the later chapters on creating your brand and marketing were the most informative for me. Jones' book is really about how to be successful and make and impact in the business, since many writers focus on the art first and wait for the business to appear, I'm sure it will be an invaluable reference for many. I plan to reference it in the future as I continue to grow my brand.