to bad it not stiffer
921192
it works but very flimsy, to bad it not stiffer...just for small dogs and is to high in coast for what it is...
4255086
Almost too strong.  would be better if not so stiff.
1885617
I like that its stiff a not flimsy.
Would recommend.
2461544
Yes it maybe stiffer than most cables but this one, is QUALITY and durable. LOVE IT, it's what a quality cable should be
2724621
Dislike because the band part is not flexible.. Too stiff but a real nice look.. So I will be returning item soon
4975545
I consider the stiffness of this product a good thing. I'm using it for my ipad as a baby monitor and don't need to move it much.
582305
At first I had trouble with how stiff it was but it just needed to be loosened. I rock climb as a hobby and am looking forward to next summer to see if this has helped my hand strength as I have lost hand strength over the years.
4010242
It fits fine and works but the material is a little stiff just yet. After a while I suspect it will soften.  Very strong and robust
2944015
Great for the weight part of it but really bad for stiffness.... jumping with a curled up hard plastic jump rope.  I try to heat it up to make it a little less curled... but what a pain.
1506645
A little bit stiff but I am sure it will be OK in time.  Color a little browner than I thought but is OK.
2289686
A bit too stiff, but that's better than too soft. I think that over time it will breakdown some and be just right.
3322406
Great but had to send back because it was so stiff.  I think that might be normal but it was like a board on the back.
3830343
The rubber is soft and moves around.  Better to get something with more stiffness.
4764744
Quite stiff and a bit on the high side. I have another one that sits a little lower from a different brand. i much prefer that one.
4533063
a little to stiff, other than that great fit
1472666
Had to revamp it for my husband for work....the way it is it is too stiff....there needs to be some flexibility so we made a hanger for it.
1722905
Thought it would be stiffer.  Loaded up with Phone, flashlight, ammo pouch and holster makes it a stretch.  It seems to loosen with all the weight. Constantly pulling tighter throughout the day!