Best book I've found on LinkedIn
932032
I decided to take professional networking seriously and was looking for an authority. Neal Schaffer fits the bill to a T.
Several things stood out in Neal's book over others I previewed. He combines practical how-to information with a general strategy discussion for networking.  I also liked his emphasis on the philosophy of "Pay it forward."
3940266
The Power Formula for LinkedIn Success is Wayne Breitbarth's first book but probably not his last.  For any one even remotely curious about the LinkedIn tool and what it takes to leverage it effectively, this is the guide for you.

Written in an easy-to-follow format, Wayne walks you through what is arguably one of the hottest business tools on the market today and he does so from a User's perspective.

Though I attended a number of Wayne's workshops before reading his book, I found the content in The Power Formula for LinkedIn Success to be complete, logically organized and very easy to read.  His enthusiasm for LinkedIn and desire to help others use it effectively is just as contagious in print, as in person.  I have implemented quite a few of his suggestions.

The screen shots and other graphical depictions of LinkedIn found throughout the book might have benefited from color print, but that is a minor quibble.  I highly recommend this book.
888520
Ms. Bernstein is one of two advisers I use to create and update my LinkedIn profile.  Each offers a different valuable set of tips.  Also look at Greig Wells' book on Amazon.
3198864
I've been looking to spruce up my linkedin profile for a while now but wasn't sure about the best way to go about it. Picked up this book and it has given me some good confidence on how to move forward. Since updating about a week ago, I've already added 5 new quality connections with prospects that I've been dying to connect with for a while now. Good stuff!
3450519
An excellent resource for successfully using Linkedin.  This book contains helpful explanations and many informative suggestions that were not considered by this reviewer or even aware of their existence.
4912758
I love the latest LinkedIn Profile Optimization for Dummies! Its by far the most comprehensive single collection of information, tips and recommendations on how to optimize your profile, whether you're a job hunter, recruiter or sales person leveraging all the insights a good profile provides. It also includes the value of executive and company branding on LinkedIn, which by now is recognized as the primary Professional social media outlet.

There should be an extra star for the fact that you don't have to read the entire book cover to cover before benefiting. Its easy-to-read layout contains everything you need to know about every LinkedIn section, making it easy to bounce from one chapter to another.

Author Donna Serdula opens up LinkedIn's hood tp help you see and understand all of its parts and how they work together. She then offers directions and suggestions on how to create your best profile based on your LinkedIn objectives.  An important note: Donna doesnt work for LinkedIn but considers herself an evangelist after recognizing how she could leverage the information it contained when she was in sales.

Fast forward ten years and now we benefit from her sharing all her knowledge between the covers of this book. From how to optimize LinkedIn with your title and experience headlines to the groups and influencers you should follow, you can open this book up at any point and find exactly the information you need. Lastly, executive and company branding has never been so important, and LinkedIn Profile Optimization for Dummies is by far the most cost efficient way to learn how you can apply such important strategies to create a stand-out profile.

Know someone graduating from college this Spring or a friend looking for new career opportunities? Have them start here. Chances are they won't have to reach further to get results!
1587479
Wanting to make my LinkedIn profile more effective, I started reading this book. I found myself reading it cover to cover in one sitting. The information was written in a relaxed and welcoming way, letting a newcomer create a successful LinkedIn page with little effort. For the more experienced LinkedIn user, like myself. the book offered suggestions and tips to enhance your profile to reach its full potential. The plus for me was offering links that helped with creating and revising my page. I recommend this book to anyone wanting to have a positive and productive presence on LinkedIn.
82834
Shanna Landolt is the ultimate expert when it comes to using LInkedIn in a job search.  Her book is extremely valuable to job seekers because it is written from the perspective of what recruiters are looking for and how to market yourself in a job search.  While she shows you how to use LinkedIn, she will also show you how to market yourself and create a personal brand.  A definite must read in today's ever-moving ever-changing workplace.
4690093
LInkedIn is one of the most successful, if not THE most successful, example of professional social media.  David Billstrom points out that 65% of the adults in the US are registered. He also makes clear that many of the users have yet to make the most of what LinkedIn has to offer.

The good news is that David then provides you with excellent guidance to the effective use of the service, and becomes your coach in making it your own.  As I read it, I felt rewarded to find that I'd done a pretty fair job with my LinkedIn profile. On those parts in which I was less than stellar, I now recognize the issues, and know that I've been given good counsel, that I understand the principle(s) involved, and that I know how to make it work better without being handed a rigid formula. After reading the book, one is truly motivated to pop open the browser and make best use of LinkedIn. Nice job!
1503099
This book is a quick read, but offers useful information.  I'm an experienced LinkedIn user, but even I learned a few things, and folks that are not as familiar with LinkedIn will get even more out of this.  Rule #36 alone - "Engagement - 10 Tactics That Take Less Than 10 Minutes" - provides way more value than the price of the book.
3280861
Breitbarth's experience with LinkedIn changed my whole view of the product (particularly distinguishing LinkedIn from other social media like FaceBook), and helped convince me to use it at a critical job-hunting time.  All his sensible recommendations seem very sound, and I've been getting the kind of results he describes.
3284441
I just finished this book cover to cover and I have to say it was an easy-to-read and informative book. I'll be applying all of this to my own LinkedIn account soon. John, thank you so much for what you do! It doesn't matter if you're new or a veteran to LinkedIn. You will benefit from this book!
931258
If you're using LinkedIn, you're probably like most people--you have a profile, a few contacts, and are lost as to what to do next. In fact, you're likely letting your presence on LinkedIn languish while you go about the business at hand -- working and building your career -- or looking for a job and building your career -- or prospecting for clients and contacts to build your business.

If you're not using LinkedIn, perhaps you've not hard of it, or you're confused about how it works and how to begin.

Social networking sites like LinkedIn are so new that most people don't know they exist, or just dabble in the exercise of using them. They don't get much value from their efforts, and they give up. Jason Alba takes LinkedIn neophytes, casual users, and even power networkers, and shares tips that anyone, at any LinkedIn level, will find useful.

With on-line identity a critical component of career and business success (read Career Distinction by William Arruda and Kirsten Dixon to understand the "Google" impact on careers and business), Jason Alba's book is a timely tool, with clear instructions that will jumpstart your LinkedIn experience and dramatically improve your effectiveness.

Alba's book is packed with information and devoid of fluff. It's an "easy read" for an evening or a plane ride. But don't let that fool you -- the action steps you'll take after reading this book will have you networking on LinkedIn like a seasoned pro, and help build the effective and branded on-line identity you need to succeed.
346493
Donna Serdula's new book "LinkedIn Profile Optimization for Dummies" should be on your must-read list.

Creating and updating your LinkedIn profile is part personal branding, part strategy and part search engine optimization. Chances are you haven't developed all these skills...yet.

Donna Serdula has the expertise and knowledge in all those areas, plus she has the expertise gained from updating thousands of users LinkedIn profiles. I think you should trust her guidance.

Yes, there have been recent changes to LinkedIn's user interface and functionality, but most of the advice in Serdula's book isn't impacted by these changes.

While you could try and search online for the answers to all your LinkedIn profile questions, that would take too much time. And I absolutely guarantee that even the most advanced users of LinkedIn will take away a few new tricks!

Having a dull or skeleton of a LinkedIn profile does not help your career prospects one bit. Fix it before you need it!
432368
If you are serious about generating income using LinkedIn, John's book is a must-read.  It's full of useful tips what to do and not to do to leverage the power of LinkedIn.
2854613
This book provides a straightforward, methodical and consistent approach in using the LinkedIn professional network to establish your personal brand. I highly recommend the book for all LinkedIn user levels from beginner to well-established. For the beginner you will receive the necessary fundamentals to create a meaningful and useful (depending on your defined needs) LinkedIn profile. The more established and sophisticated LinkedIn user will have the opportunity to examine a variety of pre-conceived notions regarding personal branding in leveraging your LinkedIn profile. I did receive a free copy of this book in return for an honest review. I would have gladly paid for the book as the knowledge and guidance it offers the reader far exceeds the purchase price  its worth it!!! Best wishes to all the potential readers of this book on their LinkedIn journey.
4643343
Josh's Playbook is the Real Deal. If you have been taking LinkedIn slightly, this is the book to Wake you up! I've been following Josh's webinars for over 12 months and I got valuable nuggets each time. Those teachings actually helped me with my online presence. But his new book Connect, I was still blown away with the content, especially the Training on how to prepare and launch your first webinar. Precise step by step instructions with things to expect, like failures and such, and at the same time, making you realize that it's ok to face these pitfalls. I also love the chapters about Messaging campaigns and Groups. Everything is pure Gold here.

I've seen training by other well-known Linked Experts, and their content is good, and similar to one another...but Josh B Turner's approach is guaranteed to help you see the light on LinkedIn to grow your business, with a Clear Roadmap.

These LinkedIn strategies will take patience to execute, and the main focus is the long-term benefits of building the relationships that will skyrocket your business, and make powerful friendships along the way.

If you miss out on reading Connect, be sure to know that your competition will, and by then, It may be too late for your business to get the right prospects.

This Book coupled with Linked University Training and dedication to using the strategies here...
will transform you into a LinkedIn Marketing Beast.

As I said before, Pure Gold...no, Platinum 5/5 Rating.
A Must Read and Execute!