A Handy Reference for Copywriters
929755
This is a far less traditional book than what I typically read and review. This is more of a source or reference guide for copywriters.

The book starts with a "crash course" on copywriting that contains sections of; what you need to know before you write, things to keep in mind when you write, and there's a section describing different categories of copy. There's also a brief "how to use this book" section.

The book is more like a dictionary or thesaurus. It is filled with phrases and words that fit into four different sections.

The four parts are as follows;

Part I - Grabbers - This is about getting the attention of the readers.

Part II - Descriptions and Benefits - This section is about conveying the value of your product or service.

Part III - Clinchers - This is all about closing the sale.

Part IV - Special Strategies - Here we find some extra material on building brand image, knocking the alternatives, selling yourself, and a few other strategies.

This book serves as a great reference for anyone doing any sort of copywriting but also for bloggers, marketers, or any kind of writer for that matter. It offers a bevy of alternative words to convey a message and also contains sections on misused or misspelled words.

I'd love for everyone to learn the difference between there, their, and they're as it's like fingernails on a chalkboard when I see these misused with such regularity on social media!

The first edition of this book was published in 1984 and this second edition hit the market in 2006. Amazon reviewers give this one a 4.5 after 322 reviews. Goodreads gives it a 3.95 after 444 ratings and 19 reviews.

#FridaysFind #MIAGD #WordsThatSell #Copywriting #RichardBayan #NEVERIrregardless
3365651
If you at all want to get involved with copywriting I highly suggest this book.  It helped me in so many ways.  i was tired of paying others to do my copywrite work.  This was simple and to the point and very informative
3786392
This is a helpful book. It covers a lot of good material. It's a great start to basic copywriting and online copywriting. It's also well written and well organized.
3823887
This is a handy reference book that I have added to my desk at the office. It complements my copies of&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Machinery-s-Handbook-Toolbox-Edition/dp/0831128003/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Machinery's Handbook Toolbox Edition</a>&nbsp;and&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Pocket-Ref-4th-Edition/dp/1885071620/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Pocket Ref 4th Edition</a>&nbsp;quite well, with a little bit of unavoidable overlap. This little book has got a durable plastic cover that will help it hold up better than simple paper like on Thomas Glover's Pocket Reference.

As a mechanical engineer I don't have extensive need of electrical reference material but the bits I do use, such as the motors section, are well done. I'd say it is hard to go wrong with this book since using it once or twice will basically justify its small cost.
2303970
Maybe you're a writer, or maybe you're a copyeditor like I am. Either way, certain word pairs can trip you up from time to time. You don't want to embarrass yourself in print, but figuring out the differences can be time consuming and sometimes confusing. I'm so glad Barbara McNichol, Editor Extraordinaire, has come to our rescue by writing the perfect tool: "Word Trippers: The Ultimate Source for Choosing the Perfect Word When It Really Matters." The book contains clear explanations for each of the commonly confused word pairs, making it quick and easy to select the option that applies and then get back to the task at hand. Thank you, Barbara!
4343107
I like this book! I am keeping this as a reference.
3342299
Very practical. I have flipped through it numerous times when I needed some copy guidance.
3933036
This text presents a mixture of ways to approach the craft of writing. It contains some recommended rules and regulations, similar to The Elements of Style. It also contains some of the narrative explanations used by Stephen King in his book On Writing. And then it also includes some well narrated sections on pace, sound, voice, beat and other components of the writing craft that cannot be addressed through dogma, somewhat similar to The First Five Pages. I think this is a very good reference book and I find myself referring to it frequently.

This book also uses examples that are sophisticated pieces of writing, as opposed to the too simple and obvious examples I found in The First Five Pages. I found these examples very helpful in understanding some of the subtleties of editing.
2002499
This book is a tremendously valuable asset for anyone who writes regularly.  The author compares writing to making an appetizing meal.  Just like one needs meat, vegetables, spices and an appropriate beverage for a tasty  meal, so a writer needs to use a variety of tools to capture the attention of one's audience.  Heather Holleman cleverly presents suggestions on how to make better use of verbs, punctuation, figures of speech, analogies and revision in order to bring flair to one's writing.  This is a valuable resource that you will be glad you have on hand.
2701015
I work in advertising and marketing and need to critique and add to copywriters work daily before sending on to my clients. I have found this book really useful as it has given me the confidence to push for even better work out of my copywriters!
641986
If you've ever gotten tired of people asking you what they can do to make their copy better, you can breathe a sigh of relief, save your time and just send them a link to this book.

In this book, Bond combines what he's learned from his famous father with his own experience and superhuman gift for spotting and analyzing patterns to create THE go to resource for editing copy.

Does editing copy sound interesting or fun?

Probably not, but if you are a copy writer you know the 'wallet padding' power that this system will add to your life.
4014741
I ordered this in hardcover because I suspect it will be a reference I'll use often. Not SUPER excited, to be truthful, since it is such a big book. But it will contain many guidelines that will be helpful to my new business as a proofreader & copyeditor.
2694701
As a fellow internet copywriter I've heard of Ryan many times.  But this has been my introduction to his writing. I must say that although I have been writing for over 12 years now and read many books on the writing process, there were many tips that caused me to sit up and pay attention. Maybe because I can so identify with the writer as a copywriter (non-fiction writer) but his many useful tips have helped me to increase my writing speed and cut out some bad writing habits.
I would recommend this book to anyone who wants to learn the process and habits of an 'in the trenches' writer, as it is full of real practical tips, not just theory.
2150059
This is the best style manual for advertising copywriters on the market. There may be a new edition that supercedes this one by the time you read this. if so, I would buy it without reservation. I find myself reaching for this time and again when I write. Highly recommended.
3937533
Nice cheat sheet, so to speak. Quick and easy reference.
1925034
It is easy to read, covers important areas of concern for the writer. Offers concrete guidelines as to how to avoid pitfalls when preparing ones manuscript.
1085012
You don't have to be writing a novel to benefit from this book. Kathy Ide has assembled an excellent standalone reference that will enable you to improve your writing. It doesn't matter if you create memos, letters, or novels. I have added this book to my collection of references that I keep on my desk. Buy and keep it handy.