Nothing ever indicated it was for kids
934454
For the reviewer who thought this book repellent and inappropriate for children... come on, really? This is Brom we're talking about; not Neil Gaiman, or Clive Barker (both of who are very good at writing children's fiction). You don't get dark-but-quirky with some one like Brom, who draws a good amount of inspiration from fetish art, what you get is a malevolent version of Toy Story, complete with child hood treasures being ripped apart by demonic frankenstein like monsters, made from the discarded limbs of toys, devoured by a child murdering demon from south africa. So incase you're still wondering, after all that, THIS BOOK IS NOT FOR CHILDREN! However if you are a fan of movies like Pan's Labyrinth, or have a taste for slightly morbid, dark fantasy art, you will likely oh and awe over this the early European's did over indoor plumbing. The one thing this book does not have for which i take away two stars, is a compelling story. It sounds like a good idea, toys being the best way for a soul sucking demon to drain the life out of a child, but in execution even something that sounds like a potential masterpiece can fall apart. That's not to say Brom is a bad writer, in fact there are moments that shine in the story, but the moments were it falls flat on its face are far to many for me to say its worth reading. To illustrate this point let me give you two examples; at one point a period of time passes, and the book just kind of jumps ahead with out making much of an effort to fill in what happened between points A and B. Another good example of this is the moment after the grand finale. Brom never tells us what happened after the evil is vanquished, instead we just jump ahead a month or to.
In short, if you buy this book buy it for the art, and if you feel like reading the story go right ahead, just don't feel too bad when you get done and feel like screaming "THAT"S IT?!" However if you must have both story and art check out Brom's other two novels, The Devils Rose, and-forthcoming- The Child Thief. Both are very well written and beautifully illustrated.
3596196
Be advised that you cannot access any of the tablet's controls when it's in this case, INCLUDING THE POWER SWITCH.  Probably a great idea for kids, but I am mystified as to why so many adults like it for themselves.  And the one I just received doesn't have the hole to allow photography despite what the photo shows.
979794
This was a child's book. I am an adult. I gave it away. May be good for kids but I couldn't tell.
3047035
Maybe it's for babies, and I ordfer for my daughter that is 4 years old,  there is no way that this towel fits on ages 3-7 !!!!!! it's smaller than advertised. So dissapointed.
1382280
It's inappropriate for kids and it doesn't say so clearly on the Amazon product page.
I bought it for my kid only to realise that it's for older teens or tweens at best.
4935081
It could have been wonderful for the kids.  It had an attached lens cover and a strap...both of which would have been excellent, but the thing did not even begin to work.  Nothing worked right, but it might have been just our luck to get one that was defective.  I returned it and bought a different model.  The one I did get for all of the grandkids did not have the attached lens cover or the strap, but at least it worked...all 9 of them.
1582607
I bought this for my 2yo for xmas. I was under the impression it came pre loaded with kid friendly games but does not. Ok, that was fine i could download our own. Unfortunately, my 11yo son had to figure out how to do everything on it as i had no clue with no directions. Also, altho it does have a feature for the parental controls, my 2yo was still able to browse if he hit certain buttons. I have no clue how he was even doing it. My BIGGEST problem is being able to actually contact irulu or find out anything on the warranty or how to even obtain more. The phone number is international so i cant call, and i emailed but with no response. It says in the booklet if you want to know about the warranty or obtain more to go on the website. I went to the website, and nowhere does it tell anything at all about the warranty i have or can get. Im quite displeased at this. Also, the battery dies VERY quickly. My son is 2 and is not about having to sit with it plugged in or waiting on it to charge. I wouldn't recommend this to anyone!
4837621
This book might have worked for my 3 year old if he was the kind of kid who: (1) never asks questions; (2) patiently listens to an adult drone on without getting bored; (3) doesn't care about seeing pictures; and (4) doesn't care about stories having a meaningful narrative.

Halfway through the first page of this story, my son started in with the questions: What is this story about? Why do you keep saying "down down down" and "slowly slowly slowly"? Why are you talking so slowly? What's that picture about? What does that rabbit's face look like? Why is the rabbit's uncle a person? Where does it say my name? I don't see my name. Why did you say my name if the book doesn't say my name? Why did you say that part louder? Stop saying SLOWLY. What is this story about? Turn the page this page is boring. You said that snail has a house on his back but that is not a house (insert extended discussion about snail "houses).

So, no, this did not put him to sleep. If anything, it just extended the bedtime routine because the book is LONG and he had plenty of commentary throughout.
740602
My kids did not like it (9 and 12 years old).  they thought it was just a story, they did not seem to learn anything 9 according to them).  I did not read it myself.
4844672
My husband and I found this toy for our four year old son,and were so excited about it. After swearing off aggressive toys for our son's birthday, we thought this would be the perfect learning addition to our kitchen. First, it spelled cow, then bus, then war. That's right. WAR. Of course my child asked, "What is War?"  I replied with, "Something so complex, even I can't explain it."  How irrisponsible is this on the part of the company??? As a parent, I don't feel this should come up as a lesson to teach my four-year old. After contacting the customer service department about my dismay, they showed no concern. Despite the fact that they can block explicit words, (and you know which words I'm talking about) they apparently chose not to omitt this word, and didn't express any concern that they should ommit WAR. They did offer to send us a "new word whammer or a toy of equal or lesser value", if I would pay to send the current toy back to them. I am so disappointed in this company that prides themself on creating positive tools for children, and extremely disappointed in their customer support.
1965883
This is called a kids and family friendly video?  Who seriously rated it family friendly?  One of the first few lines in the movie is referencing a minion to being "stupid".  Is that something you want to teach your children?  Then take the amount of violence, far worse than either of the Despicable Me movies.  Then telling people you will "kill them".  Yes, I want my children to watch a violent movie, run around calling people the "stupid one" and telling them they will "kill" you (please note sarcasm...this is not appropriate for any child IMO but definitely not elementary school aged and younger like the movie was geared towards).  Not to mention other disturbing, dark "jokes", sexual innuendos, insinuations, promoting bad/evil behavior, etc. that I won't even call a joke or entertainment through this movie.  I had to turn the movie off in front of the children not even 30 minutes into it...that's how horrific it was.  Children pick up everything.  I finished watching this alone when no children were around, and I'm mortified that Universal would produce such a horrible "children" themed movie.  This is in no way appropriate for the children it (and the memorabilia) is geared towards.  As an adult, I did not find a moment funny.  I wish I could return this video, but because of untrustworthy people who copy and pirate I cannot.  Instead it's being cracked into pieces, cover ripped apart, and thrown out.
4217989
My three year was not interested. Brought it over to a friends house to play with their kids ( 3 and 6) they were not interested. Little on the cheesy side...even for kids.
878792
Got this one after checking out the top listed reviews (which were positive) I can only assume these people are related to the author. My kids thought we were going to read something funny about a nasty subject but instead it was just going on and on about the nasty subject. This may be funny to a not quiet grown man? IDK, just not for kids as you would assume.
2665068
The box says this helmet is for 5+ year olds. My son is 6, so I thought his age was close enough.....  but after trying it on couple of times, my son complained it was too heavy and did not wanted to wear. And, it looked way too big for him too....  So I tried it on, and it fit my head!!!! (I am an adult)

More over, there is no LED lights at all... just voices... quite boring for $[...] price....

Overall, not at all recommended if you are buying for children. It is heavy even for me.
1615730
Only when this arrived did I realize it was meant for children only.  That was not a problem, as it was a purchase for my young son.  That really should have been included in the description, though.
1676197
It was small like for a kid. Terrible. No rating that's how bad it was. It wouldn't let me not rate it, but a zero
4757977
We turned it off. What a horrible movie for young kids... has so much content and attitude from the very beginning. Our kids are 9 & 12 and we felt like this movie had way too much negative and cliche behavior in it.