Great toothpaste overall - great whitening too!
932500
Great toothpaste and whitening kit. I meant to order the larger size but accidentally ordered the 1.2/1.4 oz set.  I will use these for travel, no problem. I have porcelain crowns on top two front teeth and love how gentle Supersmile is on both my teeth and dental work. I noticed whitening from the first use and think it keeps getting lighter over time very subtly but noticeably. I love this toothpaste.
196677
Best toothpaste I have ever used. Feels like leaving the dental cleaning everyday! Teeth are whiter and I feel like it detoxes my gums/ mouth. Love, love, love!
468118
I'm a bit picky about toothpaste, I hate the burn of some and others just are gaggy.  I mostly brush my teeth with mouth wash most of the time. When I received a sample of Colgate Optic White I was pretty happy to try it out as I keep forgetting to use my whitening pen.  I really like this product! Not to strong, but it works and tastes good!
1749663
I love this stuff. I see a noticeable difference in the whiteness of my dogs' teeth. As a bonus, many of the ingredients have additional positive health supporting qualities in addition to supporting clean teeth. I have used several products from this company and have never been disappointed!
1069294
My dentist turned me on to this toothpaste with a free sample and I love it. Makes my teeth and mouth feel really clean after using it, yet it seems gentle on the enamel. I have been using it for several weeks and have not noticed any peculiar metallic taste, or problems like the other reviewer claimed. I think it's great and highly recommend people trying it. You may want to buy a small tube locally and try it yourself before you get a 5 pack. Happy brushing!:)
1081714
This is great toothpaste and doesn't have fluoride which I avoid. It tastes great and works well to keep my teeth feeling clean and white. This is cheapest price I can find.
2483533
I have been wanting to try this for a long time and finally got around to making a purchase.  This stuff is AWESOME!!!  I know the many terrible things that are in regular toothpaste and wanted something that would naturally clean my teeth, freshen breath, and whiten also.  This stuff does it.  My teeth feel like right out of a dentist cleaning.  And the taste is GREAT.  My son even loves this and has taken it to his bathroom.  So, now I will have to order more and happy to do it.  Great product!  Keep it up!  You got me as a customer for life.
3649550
Wow, this is the only toothpaste I am going to use from now on.  It gets my teeth CLEAN and WHITE.  It is also cheaper (and more natural) than other natural toothpastes, which is a bonus.  Try it!!!
3954796
Great product! Visibly whiter teeth after just a few uses. Doesn't leave any gross residue and the strips stay on great. I would highly recommend!
1754816
I love it. The kids love it. Teeth feel very clean. Tastes great. To be honest, I like a little more mint/freshness and this toothpaste is more sweet than fresh. So, I mix it with an all natural peppermint/baking soda toothpaste that I also buy and use both, together, when I brush. The combination is fantastic!
2507372
I have been using this toothpaste for 6 years, along with the mouthwash.  I get asked at least once a week if I recently whitened my teeth.  This is the best toothpaste.  It may be pricier then other toothpaste but this will make your teeth white.  The taste is good and there is no after lingering taste.  I have never used without the Rembrandt mouthwash so my recommendation is you need to use both for great results.
164884
I received a sample of the Tom's of Maine Wicked Fresh toothpaste. I like that it really does freshen breath - I used the paste then had very garlicky soup and my breath was still ok.  Of course, once I brushed again that minty freshness was quick to come back.

What I like less is that I feel it isn't doing as great of a job of cleaning my teeth.  I wish I felt better about that.  It does have a nice boost of flouride - and maybe I am just "used to" the Arm and Hammer that I bought last time.  That definitely makes my teeth feel clean.  But it does not do the job on fresh breath that I sincerely feel the Tom's of Maine has done.

It is great that it is natural, too. That makes me feel good, as well as the basic Tom's of Maine desire to make products that are recycleable and great for the environment.  I like that.

Really, overall, I like the Tom's of Maine a lot.  The fresh breath effect is unusual and I like that!  I like that tingly feeling in my mouth after I brush - and that is awesome!

I want to be sure and give a shout out to Bzz agent for sending me the sample.  I love the opportunity to try great products and share my opinions of them.  Being a Bzz agent is really great.
4269456
Yes it is kind of expensive BUT my teeth are extremely white from this product and my dental check ups are always great.  I am told there is nothing to clean on my teeth! My mouth feels very fresh after using it. Great taste.  I will ever use anything else. I love that it is a natural product!  I felt their other toothpaste taste too much like baking soda for me but then, my husband loves that one more and this one less. A matter of taste I would say but THIS ONE (Ultra) gives the whitest teeth over anything hands down!
1023505
This toothpaste is GREAT! I really love the lemon one ^.^ even though it says "for kids". I wanted to get away from toothpaste that had fluoride and other crap in it and I was extremely happy with this one. I tried a few other natural toothpastes but this one has been my favorite and it's the only one I use now. This is my 2nd time to have ordered it.
3839636
This product does not taste minty, which I really liked because I am not a fan of a harsh minty taste. It doesn't really have any flavor at all and I can even drink orange juice right after!

Now I bought this product because I read that it had properties that help make teeth stronger and may even help repair cavities. Plus, the "smokin" version is also supposed to help with stains.

This product DEFINITELY helped with the smoking (and coffee for that matter) stains on my teeth. My teeth are a few shades whiter. they don't look unnaturally white like if I had gotten them professionally whitened, they just look natural and less yellow. I also think that my enamel is stronger, I can feel that my teeth are stronger and they are not nearly as susceptible to pain from hot or cold food.

The only reason i didn't give 5 stars is because when I was researching this product, several sites said that it could help with cavities and I've had one since I've been using it and it hasn't gotten any better. I knew that aspect of it was probably too good to be true, but in every other respect it works much better than any drug store tooth paste that i have tried including the ones specifically labeled to help build up enamel.

I've used this product daily for over two months and will continue to use it. Absolutely worth splurging on.
2356197
I'm 31 years old with fairly white teeth naturally, but I am a daily coffee/tea drinker. I've used whitening packages/trays purchased from my dentist twice, but I am honestly just as pleased with the results from the Crest Whitestrips for whitening my teeth when they begin to look a bit stained. I have very sensitive teeth/gums, so I rarely use the strips more than once a day and usually have to skip a day between applications. I also use a toothpaste (like Sensodyne) when I am whitening and this eliminates most discomfort. At this point, Whitestrips are used for "maintenance" and I have been working on the same box for at least a year! I whiten a few time every few months and this works for me. I'm sure there are many different degrees of staining/yellowness, but for mild discoloration from tea/coffee, I would definitely give these a try before an expensive trip to the dentist.
1865607
This toothpaste is awesome.  I am fully switched over to it with no regrets.  It tastes great and cleans well.

Sometimes I mixed it with toothpowder, it works fine on its own, and accepts the mix well.