Instruct: Classify Amazon reviews into positive or negative sentiment
Query: One Trick Pony

Yes, this is a 240 page ad for Roger Black and his agency. (.."a voice that MUST BE HEARD.." puleeze.) But he makes an interesting case for a more "editorial" approach to content and splash pages. But then again, why wouldn't he- he's a magazine guy... Worth buying for a group and arguing over the topics. Sample discussion: " Did any of you guys understand why Black included that section on typography?" or- "which photo of his agency/him did you like best?" Sorry Roger. _User Interface Engineering's Website Usability: A Designer's Guide(1997)_, proves most of your "cutting edge" theories to be quite flawed.