Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Lost in your data warehouse?

This book bridges the management and practitioner communities, presenting real-world scenarios of how data warehousing is helping companies today. As a practitioner, I read about strategic business justifications for data warehousing, particularly CRM and database marketing programs. The New Pitfalls section alone should be required reading for executive sponsors. The author's sense of humor was an unexpected but welcome bonus!