Instruct: Classify Amazon reviews into positive or negative sentiment
Query: A new way to look at certain types of ideas

Richard Brodie earned Oprah Winfrey's attention for a darn good reason. "Virus of the Mind: The New Science of the Meme" is a thoughtful, insightful read that raises our consciousness about how we perceive the world and what those perceptions mean to the quality of our lives. I'd recommend this book to a friend--in a heart beat.