Instruct: Classify Amazon reviews into positive or negative sentiment
Query: A Great Way to Start a Conversation @ Your Company/Client

Mr. Kasanoff's book is a great way to open eyes. Whether its within your own corporation or your clients, this book is a great place to get literate about the intersection of privacy issues, 1-to-1/relationship marketing and customer experience. In addition to sketching out scenarios that bring the issues to life, Kasanoff shares helpful frameworks, both tactical and strategic, to help make the connections to your own business issues. I highly recommend reading it and I also recommend using it as a corporate educational tool.