Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Use it to re-energize your staff

The earlier customer reviews got me to order this book, and I am glad I did. The story is very strong, but as the training manager for a family-owned camera business, I will use it to get our employees to re-focus on customer service. The four pages from the consultant's notebook summarize the major points in the book, and the questions in the back that are designed to encourage group discussion will make this an easy book to train from. Just like Fish, there is more here than meets the eye.