Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Good-humored guide to business start-ups

Author Barry J. Moltz is not a brilliant business strategist. He does not intend to propose a set of holy rules that, if followed, will ensure that your new enterprise is a roaring success. Indeed, one of his primary messages is that new businesses fail so routinely that only someone crazy would consider opening one. If that's you, think of Moltz as a revered mentor who has successfully negotiated several start-ups of his own, and has volunteered to talk to you about what opening your own business will entail. He discusses the character traits you need to make a successful go of things, how to deal with partners and employees, and the best ways to win customers and clients. While Moltz scatter-shots his concepts and points, we endorse his good-humored book, nevertheless, as a worthwhile guide. It offers numerous valuable lessons from a seasoned veteran on what starting a new business really entails. Consider yourself warned.