Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Levi, what are you doing to your brand?

As with most of the world, I looked at Levi's as synonomous with "blue jeans" or "jeans". For me, they were always blue, always "rigid" and always "right". I did not have to worry whether the material on the 501 was heavy duty, it always was. I didn't have to know that a 501 is "classic fit" (which I purchase) verus "straight" (which falls off my swelling belly. Now, however, I need to figure out what jeans fit, what color "snap pop" or "clean fume" is. Does the Levi Strauss company have a marketing/market research department? If so, I suggest firing them, hiring back your old advertising agency, make your jeans (yes, re-install the meaning behind the word "jeans")the same, dependable way they were classically made. Remember the lessons learned with "new Coke", messing with an icon isn't wise.Otherwise, split off a Levi Strauss Classic and just make 501 jeans in the US by traditional, classic standards.PCN