Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Best Book Ever on the Topic of Search Engine Marketing!

I have been fortunate enough to hear Heather Lutze, the author of this book, speak in person. She is an outstanding expert on the topic of Search Engine Marketing. Her book is written in "layman's" terms, with easy to understand language and examples that anyone can follow.If you are a beginner or seasoned Search Engine Marketer, or just want to learn what you need to know to be successful in SEM, you need to read this book. Don't waste a penny of your money on PPC before you read this book. Heather provides practical information that you can apply immediately to your search engine marketing campaigns to gain instant improvements to your SEM results.Do yourself a favor and get this book!Janine Soika, Director of Channel Marketing, Verio Inc.