Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Buy a yourself a speedlight!

OK, if you are reading this review, you are getting serious about digital photography. So, you ABSOLUTELY MUST buy yourself a speedlight. You will see DRAMATICALLY better flash photos.I can't say how this one compares to other speedlights because this is the first one I've ever used. But, I am VERY happy with the 480EX. I got it for Christmas, popped it on the hot shoe of my Canon Rebel XT, and BOOM--I started taking photos of the family on Christmas morning. Great shots! I know I look a little like Uncle Earl with the dorky flash on his camera, but I don't care. The depth of the photos makes it worth it.