Instruct: Classify Amazon reviews into positive or negative sentiment
Query: How to ENTERTAIN people

Despite being quite a nice read, this book does not live up to it's title!Rather than being a book on 'How to persuade people who don't want to be persuaded', it explains in great detail how to entertain people who want to be entertained - and use it to drive home your point in the process.This book is probably most valuable to you if you are in the entertainment business, or have a talent as an entertainer that you want to exploit in a business setting. It will certainly make your arguments more LIVELY - but it has to fit your style, otherwise the techniques will be useless to you.Being a psychology student myself, I prefer the hardcore scientific approach so I ordered Cialdini's Influence after finishing this book. Looking forward to reading that.