AOL Partners With PointRoll on New Ads
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NEW YORK -- Internet company AOL said Monday it is partnering with a unit of Gannett Co. to offer new forms of interactive advertising that incorporate audio and video elements.
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America Online is aiming to put itself in the vanguard of the Internet travel business. The Sterling, Va., Internet service provider plans to announce today that it will invest in an upstart that threatens
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AOL pushed updates to several of its products for the Macintosh platform on Monday, including added functionality that would help its applications work more smoothly with native Mac OS X programs. A new AIM client for Mac is coming soon.
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AOL are working on a new own-brand web browser just as the browser wars enter a new phase. Recently, Microsoft really has shot itself in the foot - it looked like the once-bitter war was over and that just
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NEW YORK -- AOL is getting a software makeover, its first since deciding to make more of its services available for free in the chase for online advertising dollars.
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New developer program invites closer integration with search AOL functions.
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(InfoWorld) - AOL has integrated its various ad networks into a single platform that it hopes will jumpstart its online advertising business, whose weak growth in the second quarter has led to sharp criticism of this Time Warner subsidiary. On Monday, AOL announced that the integrated ad platform, called Platform A, meshes Advertising.com, Tacoda, Third Screen Media, Lightningcast, and AdTech. AOL also announced it will move its headquarters from Dulles, Virginia, to New York City, in order to be physically at the center of the U.S. advertising industry. However, the announcement comes at a time when questions about AOL's strategy and performance are at a high point. In August, when Time Warner issued its second-quarter financial report, some observers were surprised that AOL's online ad revenue grew only 16 percent during the quarter, well below the industry average. In the first quarter, online ad spending in the U.S. was up 26 percent year on year, according to the Interactive Advertising Bureau. Last year, spending grew 35 percent over 2005. AOL in recent years has been transitioning its business model from one based on subscription fees to one based on online advertising. Toward that end, it has made almost all of its content and services freely available on the Web and discarded its "walled garden" approach. Until the second quarter, AOL's online ad growth had either been in line with the industry average or exceeded it, justifying the strategy change. But the quarter's results led some financial analysts to openly question if AOL can successfully pull off its transformation into an online ad-supported business. Time Warner has been investing in AOL's online ad platform. In 2004, AOL acquired Advertising.com, a provider of online marketing services to publishers and advertisers, and last yearÂ it bought Lightningcast, a broadband video advertising specialist. This year,Â AOL snapped up Third Screen MediaÂ to boost its mobile advertising services, and also acquired AdTech for its ad-serving and marketing campaign-management platform. Most recently,Â it bought Tacoda, which specializes in delivering ads based on users' online activities, an area known as "behavioral targeting." With Platform A's unveiling on Monday and the move to Manhattan, AOL executives are convinced that the subsidiary will get its online ad business back on track. AOL is no stranger to corporate shakeups and reorganizations. Almost a year ago today, it announced a significant realignment of its internal business structure, only to see its then-CEO and Chairman Jonathan Miller get his walking papers two months later. Miller's replacement, Randy Falco, unveiled major changes to Miller's plan in mid-December amidst a shakeup that saw several high-ranking executives head out the door. Separately on Monday, AOL also announced an agreement with HP to offer co-branded, localized versions of AOL's portal, toolbar and search engine on HP desktop and notebook PCs sold worldwide. The agreement extends and expands an existing relationship between the companies of a co-branded AOL-HP portal as the default home page in HP consumer PCs sold in the U.S.
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AOL LLC has said it would make available its AIM Phoneline VoIP service, which is part of its instant messaging client, to developers in a bid to spur new hardware and functionality for the service.
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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AOL is now free to folks who arrive via speedy broadband connections. And as part of that free service, AOL this week launched downloadable software called OpenRide.  The latest software is built around a "quad-view interface" with four visible panes on a single screen. When you click on any of them, the pane in question automatically resizes, taking up most of the screen. You can manually resize the panes as well.
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America Online plans to begin a new ad campaign Thursday with a redesigned logo and a fresh slogan, posed as a question to consumers: &quot;Want a better Internet?
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New Web ads respond to your activities--and this has privacy advocates worried.
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AOL on Wednesday plans to launch a new  version of its software that lets users access their e-mail,  instant messaging, search and media on the same screen.
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Also: AOL's mobile ambitions. Read these stories and more from around the Web on News.com Extra.
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AOL is getting a software makeover, its first since deciding to make more of its services available for free in the chase for online advertising dollars.
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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AOL said Thursday that it would open up its voice over IP platform to developers in an effort to spur development of new functionality and hardware that utilizes its AIM Phoneline service. The company plans to release three APIs to share various features.