MSN, Baidu Tie Up for Ads in China
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Microsoft and Baidu announced a strategic partnership on Thursday that calls for the Chinese site to sell ads on select MSN and Live properties within China. Financial terms were not disclosed.
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Yesterday, China&#39;s #1 search giant, Baidu reported a quadrupling of sales. And on Tuesday, Yahoo! announced that their profits have tripled thanks to online advertising.
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Google  plans to enter the  online music market in China for the first time, as it steps up  its battle with local incumbent Baidu.com Inc , media  reported on Thursday. Google is expected to announce a joint  venture with Top100.cn, to allow users to listen to and  download licensed music files for free, major portal Sina.com  said, citing local newspaper reports based on sources close to  the U.S. firm.
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Internet users in China said attempts to access Google were successful, despite claims on a US blog that traffic was redirected to Baidu.com.
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Yahoo Inc. has agreed to extend its  deal to place advertisements on Microsoft Corp.'s MSN sites in  the United States and overseas by one year through June 2006,  Yahoo said on Thursday.
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Advertising on the mainland is big business nowadays. Total advertising on the mainland in 2003 was 108 billion yuan (US$13 billion), fully five times the total of 1994.
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By Jonathan B. Cox, The News & Observer, Raleigh, N.C.  Sep. 17--Wangfujing Street in central Beijing is a shortcut to the other side of the world.   Above the Mercedes-Benzes and Audis whizzing nearby, a billboard promotes Adidas.
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Chinese Web search leader Baidu.com  Inc. has set up a partnership with popular Chinese-language  record label Rock Music Groupto provide an online music  streaming service.
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Chinese Internet search leader  Baidu.com  said on Monday it would enter Japan's search  market in 2007, prompting a 2 percent rise in its shares, but  analysts questioned whether the expansion would succeed.
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(InfoWorld) - Microsoft will display paid search listings from Baidu.comÂ among the search results of certain Microsoft Web sites, the companies announced on Thursday. Baidu, which operates China's most popular search engine, will have paid search listings on MSN, Windows Live, and other partner Web sites in China. Baidu battles Google in China, although not necessarily in the same areas.Â Baidu goes head to head with Google in searchÂ and has the biggest share of China's search market, but its reach is limited by its focus on Chinese-language searching. It has attempted to compete against its rivals through deals with major international players. In October, Viacom's MTV Networks and Nickelodeon said it will make 15,000 hours of theirÂ content available in China via Baidu Web site. That included both English and Chinese-language programs, including Nickelodeon's "Sponge Bob Square Pants" and MTV's "Pimp My Ride," along with programs produced locally for Chinese audiences. Viacom does, however, have similar arrangements with Google and AOL. Financial terms of the deal with Microsoft were not disclosed.
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China is to strengthen controls on TV advertising to avoid affronts to national dignity after a row over a Nike ad campaign.
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Microsoft Corp.&#39;s MSN division has extended its sponsored-links contract with Overture Services Inc. for another year. ADVERTISEMENT.
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Baidu eyes Japan as its next growth market.
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'You will use Baidu' It looks like China is hijacking web traffic from Google, Microsoft, and Yahoo!.â¦
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MySpace China gives users the power of instant messaging.
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Sina Corp., one of China&#39;s top Internet  portals, and Google Inc. said on Monday they would cooperate on  news, advertising and search services in China, the world&#39;s  second-largest online community.
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Chinese Web search leader Baidu.com  Inc. has set up a partnership with popular Chinese-language  record label Rock Music Group to provide an online music  streaming service.