J.C. Penney to kick off brand campaign
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J.C. Penney Co. Inc.  said on Tuesday it is looking to drive sales with a new brand campaign focused on expanding relationships with consumers.
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Unlike the bankrupt retailer he took over at Macy's in 1992, Myron E. Ullman III will inherit a chain on the rebound when he assumes control of J.C. Penney Co. Inc. Dec. 1.
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J.C. Penney Co Inc.  said on Thursday its November sales at department stores open at least a year rose a less-than-expected 1.4 percent, but it stood by its earnings forecast for the fourth quarter.
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United Artists, the legendary film label Tom Cruise took over last year, plans to roll out an unusual marketing campaign aimed at restoring its brand to prominence.
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Two leading retail stalwarts &#151; J.C. Penney Co. and discounter Target Corp. &#151; reported on Thursday better-than-expected profits in the second quarter. Still, the outlook for consumer spending in the coming months remains muddled amid higher energy costs, rising interest rates, war in the Middle East, and the latest terrorist threat.
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JC Penney (JCP:NYSE - news - research) said Wednesday it hired a new chairman and chief executive, Myron Ullman. Ullman, a former executive at LVMH Moet Hennessy Louis Vuitton (LVMH:Nasdaq - news - research), will succeed Allen Questrom.
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PLAINSBORO, NJ  JC Penney, the second-largest US department-store chain, had a second-quarter profit of $72 million after selling more clothes at higher prices.
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To introduce its six new cars and trucks, Ford Motor Co.&#39;s namesake brand is launching an aggressive and energetic marketing campaign.
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The tire maker plans to brand a GPS device.
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Hachette Filipacchi Media U.S. plans  to launch a new magazine centered around stylemaker Chris  Madden, who sells a line of home merchandise at J.C. Penney Co.  JCP.N stores, the publisher said on Friday.
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J. C. PenneyÂs new line will compete in an increasingly crowded intimate apparel industry that has left plenty of room for nimble competitors to swoop in and steal business.
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Philip Green is targeting Marks &amp; Spencer customers with the first TV advertising from his Bhs chain in more than 10 years. Details of a Â£3m, multimedia campaign were unveiled yesterday as part of a Â£23m
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J.C. Penney Co Inc.  said on  Thursday its November sales at department stores open at least  a year rose a less-than-expected 1.4 percent, but it stood by  its earnings forecast for the fourth quarter.
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Procter & Gamble tries putting two brands together in an attempt to capture sales.
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In an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said it planned to advertise on television for the first time.
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Elizabeth Hurley stars in new print ads for Jordache, the company that became famous during the 1970s designer-label jeans craze.
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Austin Ranch, one of the oldest dude ranches in Texas, has launched a new branding campaign targeting corporations, local residents and guests from surrounding hotels, including the adjacent Hilton DFW Lakes.