Advertising: The Campaign Is Clean, the Stunts Fairly Dirty
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Unilever is hoping to get some college students dirty as part of its marketing campaign for Axe Shower Gel.
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Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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A new in-your-face safe-sex campaign is using street language to hook in its audience. Using real people and animation with a hip-hop music bed, the message on the advertisement is &#39;no rubba, no hubba hubba.
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Multimedia Card Association kicks off ad campaign to promote the small cards based on its specifications.
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A pro cycling team has adopted a drastic and innovative anti-doping program to prove that its riders are clean.
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The spectral image that has haunted this presidential campaign finally surfaced last weekend on television with an attack ad of his own.
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The New York Postâs Page Six gossip column has had its own share of negative media attention in the last year, but that does not seem to have scared off advertisers.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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Strange stirrings at advertising broker
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It is always slightly amusing when journalists compose self-righteous articles on the evils of cocaine abuse. To put it no higher, the media do not exactly comprise a drug-free zone.
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Two years ago, big business unveiled a splashy environmental campaign. How are things going? We check back.
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BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
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While politicians decry negative advertising and personal attacks, the bottom line is that such tactics often work.
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Make no mistake: "Change" is in the air, the undisputed buzzword of the turbulent 2008 campaign. Lodged squarely at the intersection of politics and marketing, the word has had an almost spellbinding power over voters in election after election.