WhatÂs Online: Madison Avenue Fires Back
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An ad association thinks doctors should keep out of advertisersÂ business, even when those doctors think that advertisers are harming children.
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Its new ad campaign may not be focused on the right people.
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An online shoe store owner is threatening to sue a blogger unless the blogger &#8216;lowers his Google ranking&#8221; for a keyword phrase that the store owner feels he deserves.  More from Search Engine Roundtable: In short, the store owner feels he should rank better than the blog, because he is selling the item on his site [...]
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Madison Avenue is going all Fred-and-Ginger on consumers, filling commercials, Web sites and other forms of advertising with energetic dance steps and music.
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NEW YORK Adweek's blog, AdFreak, gets lots of reader comments. Some are naughty, others nice. Here's a sampling of the freakiest talk-back of 2007.
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Before she was even in high school, Miranda Zappala began to hear the siren song of Madison Avenue. And that ubiquitous youth-marketing tune -- whose lyrics consist of ''Buy, buy, buy&quot; -- has only grown louder for Zappala and the rest of her generation.
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Let the economists and politicians debate whether the American economy is in a recession. Madison Avenue is already battening down the hatches.
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The presidential ad war online is beginning to look more like a skirmish.
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Two months ago I pitted a struggling Hot Topic (Nasdaq: HOTT) against a vibrant American Eagle Outfitters (Nasdaq: AEOS). With the former expanding despite a troubling dip in same-store sales while the latter
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By Stuart Elliott  Much of the ferment that is remaking Madison Avenue is centered on the changes in American television, still the largest  and, arguably, most powerful  advertising medium.
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AOL presents its own take on blogging the news.
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Media & professional: Last week an extraordinary editorial in the New York Times demonstrated the limits of the press in a diffuse media age. Paul Harris reports.
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A new word-of-mouth research firm is attempting to demystify chatter about brands in the offline world.
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The slow pace of change at John Hancock Financial Services speaks to an issue that has long fascinated Madison Avenue: how often an advertiser should change a campaign.
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Plus: Original blogger: You're doin' it wrong. Find out what people are saying on News.com Extra.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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A lawsuit disrupts the symbiosis of a celebrity store and a magazine that features it.