Oprah Car Giveaway Generates Buzz for GM
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Just ask &quot;Anna Karenina&quot; about Oprah. The daytime talk show host, whose recommendation put the 19th century novel on the best-sellers list, has generated a rush of interest
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General Motors Corp., which sells  the gas-gobbling Hummer, urges Americans to "Get Green" on a special Web site and is producing advertising campaigns trumpeting hydrogen fuel and gas-electric hybrid vehicles.
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The gabber celebrated the start of the 19th season of The Oprah Winfrey Show Monday by awarding each of the 276 members of her audience a brand new car.
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CHICAGO - Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" - and an event that marketing executives say could set a new bar for product placement...
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General Motors' clever ad campaign comes up short.
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General Motors Corp. will offer its broadest and longest spread of interest-free loans later this month when it holds a three-day sale to clear inventories of 2004 model-year vehicles, dealers said on Tuesday.
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Automakers got off to a rough start in 2008, but General Motors served up a surprise on Friday with higher sales in January on strong demand for its new car models.
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Just ask "Anna Karenina" about Oprah.  The daytime talk show host, whose recommendation put the 19th  century novel on the best-sellers list, has generated a rush of  interest in General Motors Corp.'s GM.N new Pontiac G6  mid-sized car, GM officials said on Tuesday.
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General Motors surprised the auto industry by posting strong sales in February, bolstered by its new Chevrolet Silverado and the GMC Sierra.
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A product placement that cost General Motors more than $7 million is indicative of new initiatives by agencies and automakers as competition intensifies.
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Oprah Winfrey&#39;s now-famous Pontiac giveaway last Monday spiked traffic to her Web site - and also drove viewers to Pontiac&#39;s online site.
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She is the biggest name in American TV, so the gesture had to be a grand one: to celebrate her show&#39;s 19th season, Oprah Winfrey surprised her 276 audience members by giving each of them a new car.
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General Motors Corp. (GM.N: Quote, Profile, Research) on Wednesday raised its cash incentives by between $500 and $1,000 on most of its 2005 model year vehicles, a week
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General Motors Corp. , coming off two straight months of disappointing sales, told dealers on Tuesday it will launch new U.S. sales incentives later this week.
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General Motors Corp. GM.N will offer  cash rebates as high as $7,500 on some 2004 models in its new  "Red Tag" incentive program to be launched on Dec. 10 in an  effort to boost sales after two disappointing months, dealers  said on Wednesday.
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The woman who made Dr. Phil a household name, launched her own magazine and drove countless books onto the best-seller list is lending her golden touch to a new Pontiac midsized sedan made in Michigan.
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General Motors Corp., which created a  stir with the giveaway of 276 Pontiac cars on the Oprah show  last year, hopes for a similar buzz in February when the  television show "Live with Regis and Kelly" will hand out at  least 20 Pontiac minivans.