Google Expands Adwords Program to Newspaper Advertising
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Who says newspaper media is dying? For Google, newspaper might still be a profitable advertising niche. Thus, it launches an Adwords extension program where advertisers can easily put up campaign ads on newspapers included in the Google newspaper advertising program. The new ad program would benefit both newspaper publishers and advertisers by streamlining the process of [...]
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Google Adds AdWords To Froogle Shopping Feed  Google has announced in their Froogle Friends Newsletter that Froogle will be adding an Ad Automator to Froogle where merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of their new ad-producing technology. This seems ...
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Publishers and webmasters will be able to specify through a site map the articles they want Google News to index.
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In a move that beats competitors Yahoo, Microsoft, America Online and Ask Jeeves to the starting gate, Internet search giant Google (GOOG) on Thursday announced a program enhancement
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NEW YORK - Google Inc., owner of the world's most-used Internet search engine, has introduced interactive advertisements that work like Web pages, allowing clients to target shoppers with more video and images.
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Google Inc. said on Tuesday it is  expanding its Print Ads program to allow online advertisers  nationwide to place print advertisements in 225 newspapers,  serving half of U.S. newspaper readers.
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Google Inc. is expanding its online news index to include stories published years ago, continuing the Internet search leader's recent efforts to create new sales channels for long-established media while it strives to make its own Web site even more useful.
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Google Inc.  has agreed to  acquire in-game advertising company Adscape Media Inc. for $23  million, according to technology site Red Herring, which cited  sources familiar with the matter in a report late on Thursday.
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Google Inc.'s stock reached a new high Friday, reflecting Wall Street's renewed faith in the Internet search leader as it introduces new ways for advertisers to reach its steadily expanding online audience.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
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(InfoWorld) - Google Inc. has developed new tools it says will make it easier for webmasters and publishers of news sites to control how the search engine indexes their content for inclusion in the Google News portal. As of Tuesday, publishers of English-language news sites indexed by Google News will be able to include them in Google's Webmaster Tools service . This means that publishers and webmasters will be able to specify through a site map the articles they want Google News to index. A site map is a file that webmasters and publishers put on their sites to guide search engines' automated Web crawlers in properly indexing their Web pages. Webmasters and publishers will also be able to see a list of their latest articles featured on Google News, as well as a list of indexing errors made by the automated Google crawler, so that the problems can be addressed. Previously, publishers' control over Google News' indexing was more rudimentary, limited mostly to including an instruction to prevent the crawler from accessing certain pages. Before launching the new site map tools, the company tested them with several news organizations, said Nathan Stoll, Google News product manager. Stoll said publishers had asked for more "transparency and control" of what content is indexed specifically by Google News Google News is a portal for news in which Google aggregates headlines, short text snippets and thumbnail pictures linked to the original articles on news organizations' Web sites.Â Google News is at the center of a lawsuit brought by the news agency Agence France Presse,Â which alleges copyright infringement from Google's inclusion of its material on the portal. Tuesday's announcement follows last week's news thatÂ Google, Microsoft Corp. and Yahoo Inc. will support the open source, XML-based Sitemap Protocol. This protocol, which was developed by Google, will simplify how webmasters and online publishers submit their sites' content for indexing in the companies' search engines. (Mike Barton is online editor of InfoWorld.) Â
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By The Associated Press  MOUNTAIN VIEW, Calif. - Google Inc. on Friday will join the crowded field of services registering Web site addresses in a move aimed at encouraging more usage of the online search leader's free software products.
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Blog: Google expands pay-per-action AdWords beta around the world
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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(InfoWorld) - Google is ramping up its efforts to help specific vertical markets create more effective online advertising using its technology to help clients highlight as many of their assets as possible to drive not only online but also offline sales. At its New York office Thursday, the directors of Google's vertical industry practices discussed some of the ways Google is changing its advertising strategies to be more industry-specific, something that the company hasn't traditionally done, said Tim Armstrong, president of advertising and commerce, North America, for Google. Armstrong said Google wants its advertising practices to be so vertical-specific that in the future, the specialists in those markets will be driving the company's advertising strategy --Â so much so that he joked the he would be out of a job. "The vertical people will be running Google," Armstrong said. "I'll be the least useful person in the room.... If you were to come into Google for a day, you'd actually see the industry groups have become the most specific connection point with customer." Most companies don't have a quantitative view of all of the assets they have for sale, and part of what Google is helping vertical industry customers do is take stock of all of their offerings so they create better ways to constantly reach customers, he said. As part of this strategy, Google's retail advertising practice is working on new technology that will help companies in that space assess all of the resources on their Web sites so they can more carefully choose keywords for targeted advertising. Currently, Google is working internally with customers to help them do this, but the company is still handing hard-copy results to customers, said John McAteer, director of Google's retail practice. In the future, however, Google wants to provide an automated way to crawl and index an entire Web site so companies can electronically compile all of its assets and generate keywords on their own, he said. Eventually, Google will offer the technology as a public tool, similar to one it already includes in its AdWords platform that helps customers crawl their Web sites to come up with relevant keywords for ads, said Brett Goffin, industry sales manager at Google. Neither McAteer nor Goffin could provide a time frame for when this tool would be made available. As part of a presentation Thursday, McAteer and Goffin outlined a case study in which Google teamed up with Rooms to Go Furniture, a company whose top executive was skeptical that online advertising could drive offline sales. Google worked with the furniture company to place online banner ads in local markets, targeting several U.S. metropolitan areas to drive customers to local stores. When the campaign was over, Rooms to Go saw a return of more than seven times its investment, and customer average order size 20 percent larger than the retailer's average sale. Moreover, retail stores accounted for 86 percent of sales, while only 14 percent came from e-commerce sales, McAteer said. In addition to its retail work, Google also has been doing market research to help other verticals, such as the automotive industry. The company's automotive market team plans to hold a Webinar on Oct. 11 to reveal the results of a study it conducted with Compete Inc. to discover buying habits of customers in the automotive space. Bonita Coleman Stewart, Google's industry director for automotive, said the two companies found that the time to market for automotive shoppers has shortened to one month, reducing the amount of time companies in this market have to reach customers with campaigns. She said that Google has not identified how it will use this information to serve its advertising customers but that will be part of the discussion on next month's Webinar.
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.