Google and Ad Conglomerate Teaming Up
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Publicis Groupe, the advertising conglomerate, and Google, the Internet giant, said they would jointly develop an innovative approach to digital advertising.
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Company joins heavyweights Google, MSN, and others in desktop search fray.
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The online software pioneer Salesforce.com will help the Internet search leader Google sell ads as part of a partnership.
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It joins the battle for mobile users with Google.
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Google Inc.  is working with  Dow Jones & Co. Inc. , Conde Nast, Sony BMG (6758.T)  Music Entertainment and other large content companies to  syndicate their video content on other Web sites, the New York  Times reported on Monday.
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(InfoWorld) - Microsoft has teamed with public relations and marketing agency Burson-Marsteller on a campaign to garner industry support for asking regulators to scrutinize and potentially blockÂ the proposed merger of Google and DoubleClick. [ Plus:Â DoubleClick launches mobile ad platformÂ ] Called the Initiative for Competitive Online Marketplace, or iCOMP, the group's mission, according to its Web site, is "to highlight important principles in online services and begin important industry discussions around copyright, privacy, and competition." So far, Microsoft and Burson-Marsteller seem to be the only companies behind the initiative, though Gavin Grant, the U.K. chairman of Burson-Marsteller, said the names of companies and organizations that have signed iCOMP's online petition should be listed on the Web site by the end of Monday. Microsoft and Burson-Marsteller were planning to go public with iCOMP in a few weeks, but published reports broke news of the initiative Monday. On behalf of Microsoft, Burston-Marsteller has been sending out e-mails for several weeks to companies, organizations, consumer advocacy groups, and the like who are interested in "creating a competitive and dynamic online marketplace," Grant said Monday. Those companies have been asked to review the Web site and to sign a petition based on a set of principles inspired by concerns raised around the Google-DoubleClick deal. Grant declined to name any of the more than 100 companies or organizations that were contacted, and said he did not know if Google was among them. Google did not respond to requests for comment Monday. Grant did not explicitly come out and say that iCOMP was formed to directly block the Google-DoubleClick merger. Microsoft and Burson-Marsteller are interested in fostering a discussion to ensure that the digital marketplace remains competitive and they hope that other companies and consumer interest groups that have raised concerns about the merger will join them, he said. However, the iCOMP petition clearly points to the group's interest in taking a stand against the Google-DoubleClick deal, which opponents claim would give Google control of 80 percent of ads served on the Internet. For example, the first principle on the iCOMP petition asks signers to agree that "regulators should carefully scrutinize any transactions in the online advertising sector that would create or enhance a dominant market position, substantially reduce existing or future competition, or leave advertisers, online publishers, or consumers with fewer options." Google announced plans to acquire DoubleClick for $3.1 billion in April, a deal that immediately hadÂ competitors and industry groups crying foul over how much of the online advertising market the combined company would ownÂ and also how much access to consumer information it would have.Â U.S. government agencies scrutinizing the deal include the Federal Trade CommissionÂ and two congressional committees. Google has defended itself in blog posts saying that competitors like Microsoft, Yahoo, and AOL also are buying up companies to help them boost online advertising and consumer marketing strategies. The company claims its move to buy DoubleClick has not prevented other companies from competing. Microsoft naturally doesn't see it that way. In an interview Monday company spokesman Jack Evans was more willing to voice his company's concern about the merger and to link iCOMP to Google-DoubleClick opposition, acknowledging that without that merger on the table, there would likely be no iCOMP. "Like others, we believe this proposed merger raises serious questions about the future of competition in the online advertising market as well as about consumer privacy and copyright protection," Evans said. When asked aboutÂ Microsoft's own anticompetitive practices, something for which the European Commission recently upheld a $613 million fineÂ against it, he said that Microsoft never attempted to purchase a competitor to become a leader in a market, something Microsoft and others believe Google is doing with DoubleClick. "It's one thing to earn your way into a dominant position in the marketplace, it's another thing to buy your competitors to lock up the marketplace," he said. Though there are legitimate concerns about privacy and competition to be had over Google-DoubleClick, to some, the formation of iCOMP might appear to be sour grapes on the part of Microsoft. The company was rumored to be in a bidding war with Google for DoubleClick, hoping to acquire the company to boost its own advertising revenue.Â Microsoft eventually settled for a $6 billion purchase of interactive digital services firm aQuantive, a deal that closed last month. And it wasn't so long ago that Microsoft was in the position of being scrutinized for consumer-privacy issues surrounding a Web services initiative called Hailstorm. The company in 2001 proposed Hailstorm as a central repository it would maintain for online user identity so Web users would have easy access to their personal information for online transactions. Hailstorm didn't fly with consumers or other companies because no one wanted Microsoft to be the sole owner of people's personal information.
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Now that the pairing of online advertising industry giants DoubleClick and Google is receiving extra regulatory attention, both in the US and abroad, the question arises once again: Does a merger of two giants lead to the creation of a single behemoth that can carve out a lion's share of the Web audience for itself? One of DoubleClick's long-time competitors - Burst Media CEO Jarvis Coffin - believes it won't.
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Salesforce.com Inc. and Google Inc. announced a strategic global partnership Tuesday, but it wasn't theÂ widely expected tight integrationÂ between Google Apps and Salesforce.com's hosted CRM (customer relationship management) software. Instead, the two vendors brought out their first jointly developed and co-marketed product combining Google AdWords with Salesforce on-demand CRM.ADVERTISEMENTIBM Information On Demand 2006Industrial Industry Leaders, please join us at IBM's premier information management global event, IBM Information On Demand 2006, October 15-20, Anaheim, CA. More IBM business and technical solutions content in one place than ever before! Select from  over 800 sessions. Register today!
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Buys Adscape Media Google is spreading its advertising reach by buying a company which provides adverts within computer games.â¦
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Google Inc., the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.  The agreement, ...
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China.com said it signed advertising contracts  with Google Inc. and China Mobile Ltd. to further expand its  strategic partnerships with the companies.
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Google is finding itself increasingly having to explain its planned acquisition of DoubleClick, and is now being asked to testify in September as part of a broader Congressional inquiry into advertising industry consolidation.
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STANFORD, Calif. --(Business Wire)-- Dec. 14, 2004 -- Stanford University today announced an ambitious plan to cooperate with Google Inc.
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Today in Google&#8217;s Public Policy Blog, Alex Kinnear, Group Product Manager traces the history why Google decided on buying out ad serving company, Double Click. The controversial buyout plan got Google receiving some flak from search engine competitors. Microsoft for one was not happy about the deal. After tracing back the history of ad serving and [...]
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InfoWorld - Salesforce.com Inc. and Google Inc. announced a strategic global partnership Tuesday, but it wasn&#39;t the&#160;widely expected tight integration&#160;between Google Apps and Salesforce.com&#39;s hosted CRM (customer relationship management) software. Instead, the two vendors brought out their first jointly developed and co-marketed product combining Google AdWords with Salesforce on-demand CRM.
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Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
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Google Inc.  and Dell Inc.   said on Thursday that the No. 1 personal computer  maker will install Google software on its systems, potentially  dealing a blow to Microsoft Corp. .