Wal-Mart Starts Rare Newspaper Ad Blitz
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Wal-Mart Stores Inc. , hurt by sluggish sales over the Thanksgiving holiday weekend, on Friday launched a rare advertising blitz in newspapers across the United States touting price cuts.
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Wal-Mart Stores Inc., hurt by sluggish  sales over the Thanksgiving holiday weekend, on Friday launched  a rare advertising blitz in newspapers around the United States  focusing on its price cuts.
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Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.
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Printing several versions of a newspaper in the same city, each with ads aimed at a specific neighborhood, promises to yield increased sales of Kodakâs high-speed production printers.
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Wal-Mart, stung by criticism of its business tactics, is working to improve its image by supporting public broadcasting.
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A version of this story appeared in Sunday's print edition.
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Wal-Mart Stores Inc., the world's  biggest retailer, is ready for some football.
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Wal-Mart Stores Inc.  said on Thursday it would reopen bidding for its $580-million advertising account just days after the departure of an executive who led the retailer's change of ad agencies.
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Moves by The New York Post and The Daily News reflect the vigor of community weeklies, which are gaining ad revenue and circulation.
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Wal-Mart Stores Inc.  said on Monday it will cut prices on more than 16,000 items in its stores and launch a new ad campaign as the world's largest retailer tries to reinvigorate sales for the back-to-school shopping season.
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Four of the largest newspaper companies in the United States are teaming up to create an online advertising sales network focused on premium advertisers seeking a national audiences.
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Wal-Mart Stores Inc. is widely referred to among its suppliers as the 800-pound gorilla. What the giant retailer wants, it usually gets.
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Wal-Mart Stores Inc. , the world's biggest retailer, launched a national advertising campaign on Thursday to burnish an image tarnished by allegations that it discriminates in hiring and promotions and drives smaller rivals out of business.
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Blog: Google opens Print Ads to all its AdWords customers, allowing them to buy ad space in more than 225 newspapers around the U.S.
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Wal-Mart Stores Inc., is going on the offensive against detractors in a campaign to deliver "the unfiltered truth" about the world's largest retailer, Chief Executive Officer Lee Scott said in an interview published on Thursday.
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When Draft FCB won a coveted advertising account from Wal-Mart Stores Inc. , the new business was trumpeted as proof of a turnaround at its parent company.
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J.C. Penney has introduced a series of advertising campaigns that look very little like anything a department store has done before.