News Corp. buys Web ad company
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(InfoWorld) - NewsÂ Corp. aims to increase ad revenue from its online division by completing the acquisition of Internet ad placement company Strategic Data Corp. on Thursday. SDC, based in Santa Monica, California, and founded in 2000, will become part of Fox Interactive Media, the News Corp. division that oversees the company's online properties, including the popular social-networking Web site MySpace.com. All 14 SDC employees will join FIM's Beverly Hills, California, office, said an FIM spokesperson. The deal's financial terms were not disclosed. Advertising remains the core focus of generating revenue at FIM, and SDC will optimize ad delivery, said the spokesperson. While News Corp. does not break out FIM's financial results in earnings reports, the division made $125 million in 2007's second quarter, said the spokesperson. News Corp. counts FIM revenue in the "other" category on financial reports because of the division's "newness," said the spokesperson. News Corp.'s sites, buoyed by MySpace.com, rank among the most visited on the Internet. In November 2006, FIM's stable of sites ranked first in page views for the U.S., according to comScore Networks. MySpace.com captured the bulk of hits, garnering 38.7 billion views compared to FIM's 39.5 billion views. MySpace.com also earned the title as the most visited site in the U.S. for January, according to Hitwise Pty. Ltd. Some analysts have claimed that MySpace.com has not produced the returns expected from a site with a base of more than 73 million users. News Corp.'s buy is being driven by Google's success in generating sizeable profits from online ads, said Rob Enderle, president and principal analyst of the Enderle Group. "Google has everyone convinced that they're not making enough money," he said. "It has everyone saying that they can do better. I think a lot of people in the space have come to the same conclusion [about their own companies] ... It's the nature of the game right now, and Google is driving it." The acquisition of SDC is not News Corp.'s first effort at generating more profit from its Web sites. An August 2006 deal madeÂ Google the exclusive search provider on MySpace.com and all otherÂ News Corp.Â sites. The acquisition "does not overlap or intersect" with the Google deal, said the FIM spokesperson. The Google arrangement handles search and text-based ads, while purchasing SDC is targeted at performance-based advertising, the spokesperson said. Performance-based ads pay advertisers after a user clicks on their ad. News. Corp. bought MySpace.com for $580 million in 2005. The site is a driving force in the user-generated content movement, also called social networking, allowing users to create and populate personal profiles with text, pictures, videos, and music. Peter Chernin, News Corp.'s president and COO, presented a sanguine view of MySpace.com's fiscal outlook in June, saying that the site's revenue was growing quickly and that they were just developing ways to make it more profitable. Â
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Australian-based media giant News Corp. is to buy out the last remaining minority shareholder of Sky Italia and assume full control of the satellite broadcaster.
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News Corp is reportedly considering selling MySpace to Yahoo for a 25% stake in the internet search firm.
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Time Warner Inc&#39;s AOL unit has been  given the go-ahead to buy Tacoda, an online advertising  company, U.S. antitrust authorities said on Monday.
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Dow Jones & Company, the publisher of The Wall Street Journal, has agreed to buy MarketWatch, the parent company of the financial news Web site CBS MarketWatch, for approximately $519 million, the companies said today.
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Dow Jones & Co. DJ.N, publisher of  The Wall Street Journal, has agreed to buy online financial  news provider MarketWatch Inc. MKTW.O for about $463 million  in a bid to boost its revenue from the fast-growing Internet  advertising market.
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Dow Jones & Co., publisher of The Wall  Street Journal, has agreed to buy online financial news  provider MarketWatch Inc. for about $463 million in a bid to  boost its revenue from the fast-growing Internet advertising  market.
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Dow Jones & Co. DJ.N, publisher of the  Wall Street Journal, said it is to buy online news site  operator MarketWatch Inc. MKTW.OQ to grow the revenues it  derives from the Internet.
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News Corp., the media company controlled by Rupert Murdoch, agreed to sell eight of its Fox network-affiliated television stations in the United States to Oak Hill Capital Partners for about $1.1 billion in cash.
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Rupert Murdoch's News Corp (NWSa.N)  will sell eight U.S. television stations to private equity firm  Oak Hill Partners for about $1.1 billion.
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NEW YORK -- Rupert Murdoch's News Corp. has reached a tentative agreement to buy Wall Street Journal publisher Dow Jones & Co., the Journal reported on its Web site late Monday.
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Dow Jones & Co. , publisher of The Wall Street Journal, has agreed to buy online financial news provider MarketWatch Inc.  for about &#36;463 million in a bid to boost its revenue from the fast-growing Internet advertising market.
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InfoWorld - News&#160;Corp. aims to increase ad revenue from its online division by completing the acquisition of Internet ad placement company Strategic Data Corp. on Thursday.
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Under the deal, company will be the exclusive third-party ad provider for Dow Jones-owned sites including WSJ.com and Marketwatch.com.
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NEWS Corporation has discussed swapping its MySpace internet social network site for a 25% stake in an enlarged Yahoo. Rupert Murdoch, chairman of News Corp, is reportedly ready to give up control of MySpace in return for a significant stake in a much larger internet business.
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Rupert Murdoch&#39;s News Corp. (NWSa.N)  and Dow Jones & Co. Inc.  have &quot;basically agreed&quot; on  safeguards to the editorial independence of Dow Jones&#39; news  operations, a source familiar with the matter said on Tuesday,  setting the stage for Dow Jones to accept a $5 billion buyout  offer.
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Conglomerate says it would be &#39;cheap&#39; for it to buy the remaining 18% of Fox that it does not own. NEW YORK  - Media conglomerate News Corp.