Not ready for a Super Bowl spot: Rise of amateur ads
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Trendy unofficial marketing has professionals puzzling over whether to quash or harness the pretenders.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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Security experts warn of banner ads with a bad attitude--and a link to malicious code. Also: Phishers, be gone.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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Super Bowl ads, which cost $85,000 per  second during this year's game, fumbled overall as they failed  to connect with viewers or just scared them, according to  researchers who tracked people's brain activity.
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Super Bowl host sites can infect visitors with malware.
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Welcome to the brave new world of interactive Web advertising.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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Its new ad campaign may not be focused on the right people.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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The annual Super Bowl Media Day extravaganza invariably features a collection of oddballs masquerading as journalists who attempt to draw attention to themselves by wearing outlandish get-ups and posing inane questions that will elicit the most shock value.
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Some companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just doing the work themselves.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.