HP Launches Latest Push Into Consumer Markets
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Hewlett-Packard Co. HPQ.N on  Friday unveiled a range of products including its version of  the iPod digital music player that raises the stakes in a war  between PC and electronics makers for a spot in increasingly  digitized living rooms.
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Launches OpenView Automation Manager, Service Desk version 5.0 and partnership with Cisco for reselling HP management software. MADRID: Hewlett Packard has launched its HP OpenView Automation Manager that
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InfoWorld - Hewlett-Packard has begun shipping a new product that the company thinks will give it an edge over rival IBM&#160;in the market for blade servers.
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Beyond the paper dome Hewlett-Packard (HP) is bigging up its web-based printer offerings in a pricey $300m marketing campaign.â¦
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HP today announced that it will be taking pre-orders for the company&#39;s branded version of Apple&#39;s uber-popular iPod digital music player.
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Hewlett-Packard Co. HPQ.N on Friday will unveil a range of products including its version of the iPod digital music player that raises the stakes in a war between
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Hewlett Packard has introduced a new range of smaller, quicker and cheaper mono printers targeted at the home, SME and enterprise markets.
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(InfoWorld) - Hewlett-PackardÂ is upgrading its inkjet printers to appeal to small business owners for whom a big business machine is too expensive but a small consumer-oriented printer inadequate. Meanwhile, HP faces new competition in the consumer printer market from Eastman Kodak, which introduced new inkjet printers Monday. HP on Tuesday launched the HP Officejet J5700 printer series, scheduled to go on sale this month at a starting list price of $149. Also coming on the market, in March, is the Officejet Pro K5400 series, starting at $149, and the Officejet Pro L7000, starting at $299. Each of the new printers are identified as "All-In-One," which means they can print, scan, copy and fax documents. HP is migrating down to the sub-$300 market features previously available in more expensive laser printers used by businesses and large enterprises, said Karl Schwenkmeyer, vice president of marketing for inkjet systems within HP's Imaging and Printing Group. HP seeks to dispel some misconceptions about how inkjet printers can't handle business workloads because they are too slow, expensive to maintain and unreliable, Schwenkmeyer said. He said the printers can print color pages for as low as $0.06 each and black ink documents at as low as $0.015 each. And the machines are engineered to print 7,500 pages a month without a failure. Offering new features in lower priced printers is a lot like carmakers that first put anti-lock brakes only in luxury cars but now also offer them in compacts, said Robert Palmer, director of printer research at InfoTrends Inc., a printing market research firm. "There's nothing here that is really new, but they [HP] have done a good job of putting products out that are more robust," said Palmer. HP holds a market share lead of 50 percent in the inkjet printer market, according to 2005 InfoTrends numbers, said Palmer. Lexmark International follows with 16 percent, while Dell has 15 percent. Seiko Epson has 12 percent and Canon 8 percent. But one more company is lining up to challenge HP. Kodak entered the consumer inkjet market on Tuesday with models that aim for the heart of HP's printing profitability: the replacement ink cartridges. Kodak's replacement cartridges list for $9.99 for black ink and $14.99 for five-color ink, about half what HP and other brands charge. Different models of the Kodak machines, which can print, scan and copy -- but not fax -- documents, list for $149.99, $199.99 and $299.99, depending on the features. They are also targeted at consumers and home-based business operators.
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New flagship consumer product is the company's latest salvo in the fight for consumer security dollars.
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Hewlett-Packard Co. (HP) will begin selling managed IT and communications services next year to small and medium-size businesses in three continents, offering Internet access, servers, voice over Internet Protocol (VOIP) and help desk calls at fixed monthly rates, an HP official said.
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MIAMI : Tech giant Hewlett-Packard unveiled its own branded iPod music player as in introduced a revamped lineup of digital consumer products.
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HP is introducing printers with more features targeted at home-based business owners, while Kodak is just entering the market.
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The PC maker is eyeing in-home services to go with its new consumer electronics line.
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SAN JOSE, Calif. _ Hewlett-Packard this week announced three initiatives to reduce workforce costs even as it reported strong growth in revenue and profit because of brisk holiday sales of consumer products such as laptops and photo printers.
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Devices seen as good entry point to consumer electronics market.
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(InfoWorld) - Hewlett-Packard kicked off a push into Japan's consumer PC market on Tuesday after being absent from the space for about four years. "We believe the opportunity is right," said Takafumi Oka, president of Hewlett-Packard Japan at a Tokyo news conference. "This will be an important milestone in our history." On Tuesday the company launched three new desktops and a laptop. It began marketing laptop PCs to consumers about six months ago, but the launch represents the start of a more serious attack on the home turf of local market leaders like Fujitsu, NEC, Toshiba, and Sony. HP is focusing its efforts on a direct sales model through the Internet and telephone. Additionally it will open three mini-stores inside major electronics shops in Tokyo where prospective customers will be able to try out the PCs, talk with HP representatives and place orders. Two of the stores will open on Wednesday and the third on Friday. HP's machines will be offered built-to-order and produced at an existing HP factory in Tokyo. That makes Japan the first market outside of the U.S. to have a local assembly plant for custom-ordered PCs, said Junichi Yamashita, who heads HP Japan's mobile and consumer business. As a result consumers will be able to get their PCs five days after ordering, he said. HP Japan left the consumer market four years ago after it merged with Compaq and decided to concentrate on enterprise customers in Japan. "The difference this time is that we have a better understanding we hope of the kinds of products you have to deliver to the Japanese market," said Richard Walker, vice president and general manager of HP in an interview with IDG News Service. "Also we're talking a different route to market this time. Previously we tried retail and quite honestly got killed." The direct sales model should make things different this time around, he said. "As I heard the presentation I got the feeling that HP is now getting serious about Japan," said Shunsuke Yoshizawa, head of AMD's Japanese marketing unit, at the news conference. Yoshizawa said Japanese consumers tend to be "very picky" when it comes to buying a PC and putting their trust in a brand. The company wouldn't name a specific goal for its reentry into the consumer market but said it hopes to achieve a double-digit market share. Doing so would make it a major player in the Japan consumer market. In the third quarter of 2006, the latest period for which figures are available, only four PC makers enjoyed a double-digit share of the entire PC market, according to IDC. NEC led the market with a 20.8 percent share, second was Fujitsu at 18.6 percent, third was Dell with a 13.5 percent share and fourth was Toshiba at 10.3 percent.
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Hewlett-Packard Co  on  Wednesday launched a line of powerful new computers aimed  squarely at gamers, in the company's latest step to court a  small-but-influential audience.