For Google Apps, 2008 may be the year it realizes less is not more
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It's just 10 months old, but Google Apps may be in for a life lesson in 2008. If so, it's likely to involve the dangers of running with big dogs such as Microsoft Office when one is just a pup ... and a pup destined to grow into more of a chihuahua-type hound, at that.
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A new Internet advertising forecast shows a slowdown in paid search listings in the next five years. Will the projection affect Google's prospects when it goes public?
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SAN FRANCISCO -- Google Inc. is offering to run the search engines of small Web sites for as little as $100 per year, marking the company's latest attempt to make more money off technology that already steers much of the Internet's traffic.
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Gadgets have been getting smaller and smaller for years as technology companies shrink more circuitry into tiny electronic devices.
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On the cusp of its voyage into public trading, Google&#39;s initial stock price was set at $85 and its market value calculated at $23 billion - less than originally expected, but still impressive for a 6-year-old dot-com dreamed up in a garage.
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Businesses are expected to be less willing to open their wallets for new technology in 2007.
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Forrester Research is scaling back its projections for IT spending growth in the first part of 2008, saying spending patterns next year could look a lot like 2007.
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InfoWorld - Although Google's non-search engine products, like its Google Apps Web hosted collaboration and communication software suite, get much attention, search technology and its companion ad system and network still generate most of the company's revenue.
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Will Google pick up where Apple left off?
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When Google Inc. quietly bought a software shop called Android Inc. a year ago, neither the suitor nor the quarry revealed much about the terms of their attraction.
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InfoWorld - Although Google's non-search engine products,Â such asÂ its Google Apps Web hosted collaboration and communication software suite, get much attention, search technology and its companion ad system and network still generate most of the company's revenue.
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This year, much of the focus appears to be on tech-centric philanthropy, such as the Gates Foundation and the newly arrived Google.org.
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Google's valuation isn't just fair -- it's downright cheap.
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This year could be defined by social media, blended search, or even the changes in SEO. All told, 2007 is mainly the year that search grew up.
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In the midst of the buzz around Google's Gadget Ads, a new McKinsey & Co. report draws some unexpected conclusions: Advertisers are still reluctant to shift dollars online because of the "absence of meaningful metrics and adequate capabilities."
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As a new year begins, the titan of Redmond is tinkering away at applications from years gone by.
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Software giant unveils apps for companies with limited IT resources.