Cute Beats Crude in 2005 Super Bowl Ads
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NEW YORK -- What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters.
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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By Nicole C. Wong, San Jose Mercury News, Calif.  Jan. 31--Want to see the latest proof that Hewlett-Packard has sprinted a safe distance away from its old image as a stodgy computer company? Watch for its big-bucks commercial during the Super Bowl.
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Kevin Federline has something to say to those who are offended by an upcoming Super Bowl ad featuring him as a fast-food worker: He's "really sorry."
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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At the Super Bowl, Janet   Jackson flashed a breast. On Monday   night, Nicollette Sheridan did her one better.
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One year   after a flash of Jackson's flesh at the Super Bowl halftime show   prompted the TV nation to do a collective spit take, Sunday's media   extravaganza, from pregame shows to in-game commercials, has been   sanitized for your protection.
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Impotence treatment Cialis is returning for a second round of advertising on this year's Super Bowl, the most-watched U.S. television event, with a 60-second commercial showing flirtatious moments between middle-aged and elderly couples.
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NEW YORK Adweek's blog, AdFreak, gets lots of reader comments. Some are naughty, others nice. Here's a sampling of the freakiest talk-back of 2007.
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A new in-your-face safe-sex campaign is using street language to hook in its audience. Using real people and animation with a hip-hop music bed, the message on the advertisement is &#39;no rubba, no hubba hubba.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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The company wants to charge more money for ad time during the Super Bowl.
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October 12, 2004 -- THE asking price of a TV commercial on next year&#39;s Super Bowl is going up again. Fox, which has the rights to football&#39;s ratings-busting showcase, is seeking a record $2.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.
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HACKETTSTOWN, N.J.  --  A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.
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Missed all of the Super Bowl commercials last night and want to catch the ads, which are sometimes the highlight of the big game? Well, thankfully this year&#8217;s commercials are available for viewing via your favorite video search and sharing services.    Better yet, some of these services are adding social media options such as ranking and voting [...]
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Anheuser-Busch, which buys more commercial time each year in the Super Bowl than any other marketer, is likely to run seven spots in Super Bowl XLII on Feb. 3, all of them for Budweiser or Bud Light.