Creative wants 40% of iPod dominated market
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Creative has declared war on Apple, aiming to capture a 40 per cent share of the MP3 music player market. Part of this campaign includes spending $100 million to market its digital music players.
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Sales of portable digital audio players like Apple Computer Inc.&#39;s trendy iPod are booming and are expected to generate $58 billion in revenue worldwide by 2008, according to a research report released Tuesday.
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With iPods selling out across the United States and Canada, and excitement building about an expected flash-based &quot;iPod micro,&quot; the technopundits are wrestling with a familiar question: Will this latest hit make Apple a serious player in the future, or is
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Almost any iPod owner will tell the same  story: they wouldn't swap the iconic device for any  alternative. But the battle is wide open for the hearts -- and  pockets -- of the vast majority who still have no MP3 player.
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The MP3 player market, where the iPod Mini once stood alone, will soon have several new entries. IDC predicted last month that the segment will grow from 12.
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Made more money licensing MP3 player patent than selling MP3 players You can see now why Creative Technology's now so pro-iPod - last month it announced a range of 'Made for iPod'-branded accessories. Its latest financial results, posted last night, show a massive upswing in revenues thanks, we'd say, to Apple's move to license Creative's key MP3 player patent.â¦
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Only one in five European iPod owners  regularly buys songs online, new research shows, a signal that  the music industry will need to rely more heavily on other ways  to recover revenue lost to piracy and illegal downloading.
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If you can&#39;t beat &#39;em, copy &#39;em. Creative Technology today began selling an updated version of its MuVo2 hard drive-based music player in five alternative colours reminiscent of Apple&#39;s iPod Mini.
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The iPod Photo which features a 65K color display and iPhoto synching ability, the 40GB model is available for US$499 while the 60GB model sells for US$599.
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NEW YORK, United States  - It can store 10,000 songs, but weighs mere ounces, slips easily into a pocket, and has flown off the shelves as one of the most desirable Christmas gifts of 2004: Apple&#39;s iPod digital music player seems to be every hip
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Apple's iPod is the 800-pound white gorilla of the digital music market. But a number of new music players, on the market or in the works, have Apple in their sights.
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The iPod&#39;s importance to Apple, which has in the past been overshadowed by the likes of Microsoft and Dell in the desktop stakes, cannot be underestimated.
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Apple Computer Inc. stock jumped to a four-year high yesterday after a major Wall Street firm nearly doubled its price target on the stock, saying that customer satisfaction with its iPod music player is creating &quot;wildfire word-of-mouth marketing&quot; for its Mac computers and other products.
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In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Appleâs new iPod Touch.
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Computer audio equipment maker  Creative Technology Ltd. said on Thursday it would double its  MP3 player product lines from its current eight by year-end,  stepping up competition for rivals such as Apple Computer Inc.  AAPL.O
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OK, so you were the first one on the block with an iPod. But just having one isn't enough anymore, because everyone has one. To be cool, you're going to need something more.
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Apple Computer Inc.  said  it will pay $100 million for a license to use Creative  Technology Ltd.'s  patented technology in its  iPod music player, settling all legal disputes between the two  companies.