Movies Soon Really Will Smell; This One, in an Ad, Like a Cake
299699
Several newspapers are looking into new ways to use fragrance to entice marketers to buy more ad pages.
425586
A first look at the much-delayed film's poster.
138616
Why has society shown such resistance to a technology that will allow them to smell their favorite Hollywood stars? The foul stench of
283
The Academy Awards are four months away, but studios are already placing ads positioning their films. The ads are expected to herald a wide-open and expensive Oscar season.
432865
Several high-profile  movies will soon be getting the anniversary treatment on DVD as  home video marketers take advantage of one of the most obvious  promotional opportunities in the business.
9064
This film pokes fun at Hollywood's attempts to glamorize cigarettes, in a very politically incorrect (and funny) way.
668568
I want ice cream! And pickles! And communications equipment! Companies like Marlboro and Coke-Cola have known for years that placing their products into films translates into big sales bucks. The latest such product placement is a hamburger phone, which features in new teens-up-the-duff movie Juno.â¦
696769
Contrary to popular belief, sex doesn't necessarily sell. While movie ads are usually rife with the promise of romance and sensuality, the rare film that frankly delves into explicit sexuality does so at its own risk.
148448
After a huge buildup about the commercial prospects of this yearâs Sundance, buyers have their hands jammed deep into their coats.
402568
The company has come up with some on-demand advertising. Will it woo viewers?
718666
MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
590951
A medium breaks the bonds of time and expectation to find its inner razzle-dazzle.
581641
One film that caught the fancy of just about everyone at the recently
734764
Check out the new Thums Up ad featuring the star.
599848
LOW ANGELES Jerry Seinfeld has said in interviews that he has considered advertising as an alternate career, and now he's getting a taste of it with DreamWorks' Bee Movie.
723464
The first pioneering steps have been taken in France to add one of the most emotive of the five senses -- the sense of smell -- to the already mind-boggling universe of multimedia.
234477
Jennifer Hudson, who went from little-known performer to Oscar winner in the past year, has a new role: representing a perfume.