Yahoo sees advertising shake-up
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Yahoo is overhauling the way it sells advertising in the US in an effort to help the revive the business.
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Yahoo announced new online advertising tools that could give the company an edge against its competition. The tools rely on what is called &quot;behavioral targeting&quot; to make display ads more relevant.
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Major management shakeups have become frequent at Yahoo in the past 10 months, as the company urgently tries to compete better, not only against archrival Google Inc. but also against nimble start-ups, and turn around its generally disappointing financial performance.
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Oh! Noes! Yahoo! is using the departure of its US head of sales to reorganise its sales department.â¦
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In its latest move to beef up its marketing muscle, Yahoo Inc. will sell most of the display advertising for England's leading online social network, Bebo.
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Yahoo is widely expected  to undertake significant layoffs this week and dump several  underperforming businesses as the struggling portal continues  to reorganize its business operations.
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Internet powerhouse Yahoo has given its popular Web site a facelift to highlight some of the features that the company has been improving during the past year.
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A slowing U.S. economy may already be impacting Yahoo's Web advertising sales growth, the head of the company said Tuesday, a trend that does not bode well for other ad-supported Internet sites.
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Yahoo will announce new tools for online advertising that could pull the company ahead in the race to better tailor online advertisements to the people most likely to buy.
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Will Yahoo!'s facelift drive business?
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Yahoo Search Marketing Upgrade Information  It&#8217;s almost Q4 2006 and Yahoo Search Marketing has sent out a notice to its advertisers yesterday about the new &#8216;Panama&#8217; YSM platform, changes and its transition. Search Engine Journal reviewed the new Yahoo Search Marketing platform at Search Engine Strategies San Jose, and this new announcement lends to some [...]
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HALF MOON BAY, California  - Yahoo Inc  has been slow to react to sweeping changes in Web consumer behavior and online advertising shifts, but it is picking up its pace, its top executives said on Tuesday.
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Yahoo is restructuring its operations and shuffling its management in the hopes of competing more effectively against nimbler rivals.
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Yahoo Inc.  said on  Monday it is opening up its new advertising system for testing  by newcomers and potential converts from rivals, marking  progress in its long-awaited upgrade.
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By MICHAEL LIEDTKE, THE ASSOCIATED PRESS  SAN FRANCISCO  Yahoo! Inc. is tackling its most difficult challenge since the dot-com bust with sweeping organizational changes aimed at cleaning up a mess of the Internet icon's own making.
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Internet media company Yahoo Inc.   will offer its marketing clients tools to create more  personalized advertisements to Web users as it strives to build  its share of graphical display advertising.
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New York's attorney general orders the company to change its advertising strategy.