March of Dimes Renames a Fund-Raiser
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The March of Dimes, one of the nationâs oldest nonprofit groups, is changing the name of Walk America, its biggest fund-raising event, to March for Babies as part of an effort to increase public awareness of its mission.
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The megadiscounter spruces up its slogan.
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WASHINGTON - There's change in store for Thomas Jefferson - on the nickel that is. He's getting his first makeover since his likeness was put on the coin in 1938...
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The University of Missouri Board of Curators today voted unanimously to rename the former Paige Sports Arena on the Columbia campus to Mizzou Arena.
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The familiar tokens from the Monopoly board game are getting a modern Â and, some might say, mercenary Â makeover.
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The word "collection" has cachet. That's what the marketing gurus who renamed the expanded Natick Mall are betting on.
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New England's largest sports and  entertainment arena is giving publicity hounds a chance to  stamp their name on the facility for a day.
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Burnishing the image of a brand or company by forging ties with a philanthropy or charity is becoming increasingly popular on Madison Avenue.
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NEW YORK  Â $171,525 is a lot of money for a joke to raise.
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An all-star cast of South  African acts has reworked a song by local musician Johnny Clegg  as a fund-raiser for a children's AIDS charity.
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$171,525 is a lot of money for a joke to raise.
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The leading private and branded food and pet products marketer is spending to revamp its image.
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WASHINGTON -- Thomas Jefferson appears bolder and bigger on new five-cent pieces, marking his first makeover since he landed on the nickel in 1938.
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Around here, T. Denny Sanford is not known just for the billions he made in banking &#151; he's also known for the millions he has donated.
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Nonprofit organizations have long used professional fund-raisers to help raise cash, often losing the bulk of the donations to the fund-raiser's fee.
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Growing up on La Salle Boulevard on Detroit&#39;s northwest side in the 1950s, Stephen Ross was not a man of means. Here are some of the top donations made to the University of Michigan and Michigan State University.
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As accused file sharer tries to raise money for legal fees, she takes to selling bibs, boxers and other merchandise bearing her new logo.