Advertisers go for Super Bowl laughs, playing it safe
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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By By Peter Sanders, The Sun News, Myrtle Beach, S.C.  Feb. 2--On Sunday, a 28-year-old Hollywood assistant named Seth plans to enjoy the Super Bowl in the same way millions of other football fans will: He'll bet on it.
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Anheuser-Busch, the biggest advertiser on the Super Bowl, is making good on a promise to clean up its act.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.
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The healthy primetime TV ad  market is extending to football.
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In a spoof of the right formula for a  Super Bowl ad, FedEx Corp. called this year's battle of  television commercials long before results came in for the  actual championship football game.
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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No matter how rough the action gets when the New England Patriots meet the New York Giants, the advertisers will be playing nice.
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Kraft Foods will launch ad blitz to give popular cracker brand a punch of playfulness.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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By Nicole C. Wong, San Jose Mercury News, Calif.  Jan. 31--Want to see the latest proof that Hewlett-Packard has sprinted a safe distance away from its old image as a stodgy computer company? Watch for its big-bucks commercial during the Super Bowl.
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Remember Booble.com, the porn search engine which took advantage of the Google layout, logo and name association when it first launched? Well according to Booble.com, they submitted a commercial to CBS for a Super Bowl ad buy and were denied.  So, if you&#8217;re dying for publicity, which was probably the only reason for trying to buy [...]
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over.
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Procter & Gamble is looking to push the advertising envelope with new viral campaigns online.