Apple Enters Value Market with Cheap iPod, Mac
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Apple Computer Inc. on Tuesday  moved to make its products more affordable for the masses,  unveiling its cheapest Macintosh computer ever and a version of  its iPod digital music player for under $100.
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Apple stock is on the rise once again, as analysts raise their target prices and provide support of an iPod &#39;halo&#39; effect.
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SAN JOSE, Calif. -- Apple Computer (Quote, Chart) unveiled a batch of new iPods, iTunes software and promos designed to keep it atop the heap of digital music players.
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Wall Street apparently has rewarded Apple (Nasdaq: AAPL), both for its fiscal 2004 fourth-quarter numbers and for its latest iPod and iTunes offerings: Apple's share price as of midday Thursday is just over US&#36;50, its highest price in four years, and almost &#36;12 higher than its average share price the previous month.
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It's not just about Apple's music players. Microsoft's Zune player also got a little less expensive today.
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Seeking to make inroads against lower-cost competitors, Apple Computer Inc. introduced a cut-rate computer the size of a paperback and a tiny iPod that starts at &#36;99 but holds far fewer songs than the company's hard drive-based music players.
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First, let me gloat.  I bought $49,761 of AAPL on Oct 8.  My investment is now worth $54,933. That's 10.5 percent growth in less than a month. Hah! I bought the stock because I was going to buy everything Apple sold from now until forever. The last product I had yet to purchase was the company's stock. That was a mistake. The beauty of owning the stock is that you can use the increase in value to fund the hardware habit. So far so good.  My very dear friend Sylvia Paull bought an iPod a month ago. In a blog post today she calls it a gateway drug. Having read early reviews of the new operating system, she's ready to buy a 24 inch iMac.  I recognize the signs.  It's like a virus I tell you.
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By completely overhauling its line of iPods, Apple cements its lock on the portable-media-player market. Analysts say no one else is close in combining features with aggressive prices.
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Variable pricing has a big impact on music sales at Apple.
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Riding the tide of its popular iPhone and a new line of iPods, Apple shares hit the nice round number before dropping back a few cents. The Wall Street boys are bullish.
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Apple Computer shares jumped to fresh four-year highs in the US overnight, as the popularity of its iPod digital music player spurred a Wall Street analyst to nearly double his price target on the stock.
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A small bite of Apple has become a mouthful--the iPod has helped the stock double since January.
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Apple Computer's chief executive, Steve Jobs, revived the company with a new motto: ''Think Different." Yesterday, Jobs unveiled a new low-cost computer and music player that suggest a new strategy: ''Think Cheap."
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Apple Computer Inc. AAPL.O, whose  shares have almost quadrupled in value over the last year on  the success of its Ipod music player, on Friday said it has set  a 2-for-1 split of its common stock.
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Apple Computer Inc. on Tuesday  said it would begin selling a stripped-down Macintosh computer  without monitor, keyboard or mouse for $499 and new iPod  digital music players costing as little as $99.
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Apple shares rose 4.9 percent on Monday after analysts said they expected the company to introduce a smaller, cheaper iPod in January.
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Apple Computer Inc. AAPL.O  could decide to sell a lower-priced of its Macintosh computer  to attract consumers already enamored of its iPod music player  and annoyed by security problems with Windows PCs, Piper  Jaffray analyst Gene Munster said on Thursday.