Super Bowl Advertisers Counting on Multimedia Blitz
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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NEW YORK  - For fans unmoved by the prospect of a Tom Petty Super Bowl halftime show, the cable industry has an answer. Many answers, in fact.
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After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over.
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The New England Patriots like to attribute their winning season to playing as a team. But when it comes to marketing deals, the Super Bowl champions may be victims of their own success.
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While Hollywoodâs top directors have been creating commercials for decades, they are now finding a new reason for ad work: to keep up in a multimedia world.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.
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By Smith, Steve  buying traffic is the easy part. Keeping those eyeballs is where things get dicey. Back in the day, when sock puppets and indecipherable dotcom ads dominated Super Bowl Sunday, we bought traffic the old fashioned way: We got VC investors to pay for it.
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(305 sec.) Why Super Bowl commercials still offer good return on investment.
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More than 100 million people in the  United States are expected to tune in to the Super Bowl on  Sunday, and many of them will be watching the game on brand new  big-screen television sets.
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Blockbuster Inc. will reanimate a  pair of furry mascots this weekend in a new Super Bowl  television commercial designed to boost subscriptions to its  online DVD rental program.
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Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence.
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The brand value of the NFL's Super Bowl tops that of any other sports fest.
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Super Bowl commercials have  sold out at a much quicker pace than in recent years, and  Hollywood is getting much of the credit.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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By Sanford Nowlin, San Antonio Express-News  Dec. 12--Time Warner Cable is aiming a new local ad blitz at the NFL  after facing weeks of public pressure from the league for not carrying its  fledgling cable network.
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The primary purpose of media day is to allow the news media to interview the players and coaches of the Super Bowl teams. But itâs a spectacle all its own.