Google Nourishes Online Ad Presence: Web Giant Purchases Chicago's FeedBurner
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By Eric Benderoff, Chicago Tribune  Jun. 2--At a time when everyone from stay-at-home moms to international media conglomerates call themselves publishers, a small Chicago company sitting in the middle of a distribution revolution was purchased Friday by Web giant Google Inc.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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Blog: Google now lets advertisers see exactly which web sites their ads appear
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A new Internet advertising forecast shows a slowdown in paid search listings in the next five years. Will the projection affect Google's prospects when it goes public?
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Google shares break through the $500 barrier, buoyed by high hopes for the online advertising market.
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Online giant adds local search advertising model that holds promise for small business.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Like thousands of other Web sites, EDN.com relies on Google Inc. to handle a lucrative piece of Internet advertising - the briefly worded links that produce revenue-generating clicks by targeting each individual reader's interests.
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Google generated most of its revenue -- $411.7 million -- through text-based ads displayed on company-owned sites. That&#39;s an important factor, because Google doesn&#39;t have to share the money with other advertising partners.
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Friendster Inc. named Google Inc.  as its exclusive advertising and Web search provider, part of a  plan by the originator of the social network craze to expand  globally, the company said on Tuesday.
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Google is offering beefed up web programs to businesses in a clear shot at rival Microsoft.
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Google is Mozilla's sugar daddy.  Is this cause for alarm?
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Google got into the website registry business as the Internet juggernaut set out to add momentum to its free online software offerings.
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Jumping into a new market, Google Inc. is unveiling a product today to compete with Microsoft Corp. and IBM Corp. in the multibillion-dollar business of providing e-mail, calendar, and other tools on corporate computer desktops.
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Google wins the deal to provide pay-per-click text ads for CNN.com.
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Google gets into the Web registration business.
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.