MTV Networks embraces Web chaos to regain viewers
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MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace.
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The music video business, long synonymous with MTV and more recently identified online with Yahoo Launch and AOL, is about to get even more competitive thanks to cable and Internet convergence.
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Viacom Inc.&#039;s (VIAb.N) MTV Networks on  Thursday said it has begun selling more of its shows at Apple  Computer Inc.&#039;s  iTunes digital media store.
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While the writersâ strike dealt a devastating blow to the entertainment industry, it has also imbued the nascent medium of Web-based comedy videos with a new vitality.
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In a nod to the ever-evolving world of  Web 2.0, MTV is turning to a new source for cutting-edge music  videos -- fans.
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Networks hope to rejuvenate the genre by experimenting with new formats and unconventional storylines.
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More television viewers are turning to  the Internet to watch videos, films and TV episodes, according  to a new survey.
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NEW YORK, Dec. 11  /PRNewswire/ -- MTV Networks and BET Networks, each a unit of Viacom , and Time Warner Cable today announced that they have renewed their agreement for all MTVN and BETN services carried by the cable operator.
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NEW YORK (Billboard) - Music videos may not have a home in MTV's prime-time programming schedule, but the network is looking for new ways to give artists a presence in key viewing hours. In the latest wrinkle, MTV is experimenting with letting recording stars determine the soundtracks to some of its hit lifestyle shows.
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As teenagers continue to spend less time watching television and more time online, MTV Networks has been working on a number of initiatives to keep the eyeballs on its content - and advertising. The latest effort involves creating a three-dimensional online world, a "Virtual Laguna Beach."
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Internet users are to be able to grab videos from all MTV-owned sites to post on their own blogs and websites.
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MTV Networks said on Friday that it  would launch two dozen new Web sites based on its shows,  including the entire video archives of Comedy Central's "The  Daily Show" with comedian Jon Stewart.
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A growing number of people are watching TV online; sometimes the future looks very different when it arrives and more.
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An Internet start up backed by former executives of MTV and Nickelodeon plans to begin a series of video-oriented Web sites on niche topics.
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Viacom Inc&#39;s MTV will launch a new  Internet social network sponsored by foundations operated by  the founders of Microsoft and AOL to encourage youth activism.
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LOS ANGELES  - With an emphasis on the visual over the audio, MTV from its inception has never been "about the music." But after seeing interest in its signature trophy show wane in recent years, the network put the spotlight where it belongs for a music awards show: on the concert stage.
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CBS's U-turn over 'Jericho is a sign that networks are reassessing niche shows and how to retain loyal viewers.