Super Bowl Marketers Plan End Run
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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The Cowboys are ready to bid farewell to Darren Woodson, the last player left from their teams that won three Super Bowls in the mid-1990s.
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The New England Patriots' pursuit of a perfect season reaches a climax on Sunday when they face the New York Giants in the Super Bowl.
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Advertisers at this year's Super Bowl hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight.
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Revel in the coolest and most-expensive marketing spots following the Patriots-Giants showdown, as the video site serves up a post-game advertising blitz.
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The New England Patriots will look to  pen the perfect ending to a magical season on Saturday when  they take on the New York Giants in a regular-season finale  that could land them in the NFL record books.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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By The Macon Telegraph, Ga.  Feb. 3--When those in charge remind us that it's just a game, remember this story. The NFL is all over churches that had planned to show the Super Bowl as part of an event.   Copyright laws, you know.
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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I thought after the way the New England Patriots disposed of the pass-happy Indianapolis Colts in the AFC Championship Game last year that all the talk about the Colts winning the Super Bowl would end.
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Nielsen will use its HeyNielsen site to track consumer preferences in real time for this year's Super Bowl ads.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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The threat of Super Bowl Sunday falls upon the box office this weekend.
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Fox Broadcasting "has sold all but one of the 63 30-second commercials that it plans to run" during the Super Bowl on Feb. 3, Stuart Elliott reports in Friday's New York Times. "The average cost of each 30 seconds of commercial time is estimated at $2.7 million, compared with $2.6 million for spots in Super [...].
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The New England Patriots like to attribute their winning season to playing as a team. But when it comes to marketing deals, the Super Bowl champions may be victims of their own success.
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Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence.