MTV's 'Choose or Lose' announces citizen journalism campaign
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The Viacom division has launched a mobile-centric initiative to bring nontraditional reporting to the 2008 election.
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NEW YORK - "National Anthem," a documentary film by Al Maysles and D.A. Pennebaker on the Vote for Change concert tour, will air Monday on the Sundance Channel...
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An environmental group is teaming with   MTV to encourage U.S. university students to demand their   schools get more energy from renewable energy sources.
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As the U.S. transitions to digital over-the-air TV broadcasts, a coalition plans an educational campaign.
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One pitch appeals to young adults&#39; independent streaks, such as the voter registration initiative &quot;Declare Yourself.&quot;.
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By DAMIEN HENDERSON and STEWART PATERSON  VIRGIN Media yesterday sought to assure its three million cable television viewers that they would receive an enhanced service despite losing popular programmes such as Lost, The Simpsons and 24.
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Winning a reality show is just the beginning. The real test is sustaining the interest of fans.
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Viacom Inc&#39;s MTV will launch a new  Internet social network sponsored by foundations operated by  the founders of Microsoft and AOL to encourage youth activism.
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LOS ANGELES, Feb. 15  /PRNewswire/ -- Detailing a historic effort to engage billions of people across the globe, Kevin Wall, Al Gore, Pharrell Williams, Cameron Diaz, and the MSN Network today launched Save Our Selves (SOS) - The Campaign for a Climate in Crisis.
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A Web site created by MTV promises users a virtual visit to the clubs of the Lower East Side. Is it a chance to party or some kind of sell-out?
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Company rolls the dice on a broadcasting venture. Is it a smart move, or a hasty jump into a fad?
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A new feature allows users the chance to make the news.
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The cable programming company Music Choice plans to display commercials that are selected for each user based on behavior.
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Given a choice between the Police, John Mayer and Madonna on television or a summer's night out, millions of Americans chose the latter.
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MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace.
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Ordinary bystanders document the events unfolding around them, becoming "citizen journalists." News carriers are realizing there's something to be said for the immediacy of those grainy camera-phone pictures.
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By Kerry Dougherty, The Virginian-Pilot, Norfolk, Va.  Sep. 7--Millions of Americans did something Tuesday they hadn't done in decades: tuned to the network news.  "CBS Evening News," anyway.   You've got to hand it to Katie Couric's publicists.