MTV Networks aims at Latino market
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The MTV Networks are starting a new channel aimed at young Latinos called MTV Tr3s.
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Following other companies like CBS, NBC, and News Corp., Viacom's MTV Networks has announced a comprehensive plan to syndicate its content on partner sites like Veoh and Imeem.
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With placements on hit shows like  "The Shield," "Ugly Betty," "The OC," "Friday Night Lights" and  "CSI: Miami," there's no shortage of demand for Latin sounds on  mainstream TV.
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Viacom Inc.&#039;s (VIAb.N) MTV Networks on  Thursday said it has begun selling more of its shows at Apple  Computer Inc.&#039;s  iTunes digital media store.
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With original programming, its own  VJs and an ambitious distribution plan, MTV Tr3s -- formerly  known as MTV Espanol -- aims to be more than just MTV in  Spanish.
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Two deals to be announced Tuesday are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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Casting calls for the new Menudo  kick off March 31 near Los Angeles, with the cameras rolling  for reality shows on MTV and its bilingual sibling MTV Tr3s.
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MIAMI (Billboard) - Like no other Latin genre before it,   reggaeton is a magnet for sponsors and brands looking to target   a specific youth market.
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Viacom Inc's MTV Networks Group has  signed deals to make videos available on five online video  services and Comcast Corp's broadband site, as the company aims  to increase its presence on the Web.
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Viacom Inc. said Tuesday it will sell a radio station to Spanish Broadcasting System Inc. for a 10 percent stake in SBS, marking Viacom&#39;s entry into the US Hispanic radio market.
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U.S. search marketers who look to serve U.S. Hispanics and Latin Americans will find fast-growing markets and untapped opportunities from multicultural audiences in their native country and abroad.
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By FRAZIER MOORE  NEW YORK - A new Spanish-language network featuring public-TV fare and other programming with an educational focus will go on the air March 5 in several U.S. cities with large Hispanic populations, the network announced Wednesday.
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MTV is looking to make  some noise in the original musical arena with "The American  Mall."
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A siege of fast-food commercials on  Spanish-language television channels in the United States may  be helping drive an obesity epidemic among Latino youth,  researchers reported on Tuesday.
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U.S. retailers are spicing up their fashion lines with a bit of Latin flavor to attract a long-neglected but increasingly important group of consumers -- Hispanics.
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By DAVID BAUDER  NEW YORK - The MTV Networks are starting a new channel aimed at young Latinos called MTV Tr3s. Tr3s, pronounced as the Spanish word for three, begins operation on Monday and follows MTV, MTV2 and eight other related networks operating in the United States.
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A new Spanish-language network featuring public-TV fare and other programming with an educational focus will go on the air March 5 in several U.S. cities with large Hispanic populations, the network announced Wednesday.