Shopping Cart Search Engine Optimization
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Shopping Cart Search Engine Optimization  I had a few interesting conversations about shopping carts last week.  (Note to Yahoo, anyone who has two interesting conversations about shopping carts in the same seven-day period needs better online entertainment options. Please step up the pace.)  Actually, shopping carts are fairly interesting, ...
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Will the search engine leviathan end the hunt for a commercial hybrid? In Autopia.
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Getting Specific With Local Search Engine Optimization  Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching ...
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Also: The truth about shopping engines. Read these stories and more from around the Web on News.com Extra.
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.
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What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more.
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Search Engines Fueling Online Music Retailers  Search engines are fueling the online hip-hop, rock, country and polka industries according to a new Hitwise study. 30.4 percent of U.S. visits to music retail Web sites in July 2004 resulted directly from search-engines and directories. According to a new report from Hitwise, an ...
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Shopping Cart Abandonment  A thread at Search Engine Watch forums named Let's talk about shopping cart conversion discusses real people's experience with shopping cart abandonment rates. As mentioned in the thread, on average, the "75% of online shoppers abandon their shopping carts". What is even more shocking is that "47% of ...
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A new breed of specialty search engines promise to deliver the best bargains to travelers using the web to find the best airfares and accommodations. They're challenging established sites like Travelocity, Expedia and Orbitz.
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Amazon joined the search engine market with its new company A9.com (see our coverage) that offers a personalized search engine. Not to be outdone, Yahoo!
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Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.
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More on Yahoo Search Ads &#038; PayPal Icons Today it was spotted that Yahoo Search Marketing is testing Google Checkout style PayPal Shopping Cart icons on some of the eBay.com advertisements in Yahoo Search results. The sighting generated some buzz in the search marketing world as the icons do not only show that the Yahoo eBay [...]
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What's new in search? Found in the forums: Content on an E-commerce Site; Implications of CSS Layouts on SEO; First Year at SES NY; and more.
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John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
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InfoWorld - Web 2.0 has come to search engine optimization. Or rather, search engine optimizers have discovered Web 2.0.
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Teaching search engines to see Web pages the way people do could improve their performance.
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This interview is the beginning of a series on search engines. We'll briefly look at their history, and delve into some of the techniques of optimizing Web sites for search engines. By Lee Underwood. 0812