Text-for-charity takes off at Virgin Mobile
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Blog: Don't tell mainstream marketers this, but text-messaging promotions can work.
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Texting frantically on her mobile phone, teenager Sarah Marks is one of millions worldwide who will send their object of desire a romantic text message on Valentine's Day rather than a traditional card.
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Sir Richard Branson, founder of the Virgin Group, today announced the launch of Virgin Digital, which will enter an increasingly competitive market for digital downloads.
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Virgin boss Sir Richard Branson has said the group is in talks with a Chinese company over setting up a mobile phone service in mainland China.
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Can you hear him now: Virgin Group Chairman Richard Branson said in Hong Kong that his company has earmarked $300 million for a cell phone joint venture in China.
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Virgin Mobile added 647,000 new users in the last half-year with turnover up by 18%, the firm says, but profits fell due to rising costs.
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Virgin Mobile USA is hoping to make its market debut around June and the U.S. mobile phone joint venture is close to picking financial advisers for the flotation, an industry source close to talks said Tuesday.
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Virgin Group Ltd. is looking to launch mobile operations in China and India within the next 18 months, through joint venture deals, the London-based company said Tuesday.
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An information mobile text service is being launched in Kenya to help tackle the HIV/Aids pandemic.
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LONDON (Agence de Presse Medicale) - British teenagers will  be able to get text messages about contraception and safe sex  as part of a campaign to reduce the high number of unwanted  pregnancies and sexually transmitted infections, a charity  announced.
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For those who need to make telephone calls in flight and don't want to sell the second car to finance them, help is on the way.
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Virgin Mobile USA, a cell-phone  service used mostly by teenagers and 20-somethings, said on  Tuesday it was giving its customers the option to earn free  calls if they view and respond to ads on their phones.
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A new mobile service called Blyk will offer subscribers some free calls and text messages in return for their agreeing to accept advertising on their phones.
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Text messages could soon be at the heart of a system to help people cope in the aftermath of disasters.
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A prepaid cell phone company has some Central Florida parents up in arms for previewing pictures of scantily clad women available for purchase.  The pictures available for $1.99 are intended as electronic wallpaper for the prepaid Boost Mobile phones, WKMG-TV in Orlando reports.
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When Virgin Group  Chairman Richard Branson put his brand on a U.S. mobile telephone service two years ago, there appeared to be scant space for newcomers to the crowded market.
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Virgin boss Sir Richard Branson has pledged to donate $3bn (Â£1.6bn) to fight global warning.