What the iPhone commercials tell us
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Blog: Besides the June 29 release date, the iPhone commercials tell us more about the most highly anticipated cell phone of the year.
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Apple fan Nick Haley made his own homage to the iPod Touch, posted it to YouTube -- and then got a call from Apple. Were they angry? Nooo. The were asking if they could remake his commercial and show it on prime-time television.
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In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Appleâs new iPod Touch.
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The recent debate over the number of iPhones sold in the U.S. by Apple Inc. -- which differs from the number of phones activated by AT&T -- misses the point, according to analysts. Apple is still making money, whichever number is correct.
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News stories, videos, and blogs produced in the first 24 hours of the iPhone launch
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(InfoWorld) - Apple Inc. will launch itsÂ iPhoneÂ in the U.S. on June 29, it said in TV commercials that began airing on Sunday. The much-talked-about iPhone combines the features of an iPod music and video player with those of a cellular telephone and will be available through AT&T Wireless Services Inc. AT&T, which acquired Cingular Wireless LLC, hasn't yet announced details of how it will sell the phones although long lines outside outlets are almost assured if the phone will be offered on a first-come, first-served basis. Two models will be available. One with 4G-bytes of memory will cost $499 and a version with double the memory will cost $599, the companies said previously. Announcement of the launch date ends a five-month guessing game that began on Jan. 10 when Apple CEO Steve Jobs unveiled the iPhone during his keynote speech at the MacWorld Expo in San Francisco. During the keynote Jobs touted the iPhone as "revolutionary" and demonstrated its features to an enthralled audience. Chief among them is Multi-Touch, a touchscreen display system that can differentiate and react to simultaneous touches from two fingers. Typically touchpanels cannot handle input at more than one point on the screen. In addition to the 3.5-inch display, the phone will feature a 2-megapixel camera, headset and audio jacks, and an iPod dock. The first iPhone model will be quad-band GSM (global system for mobile communications), meaning it should work in almost every major country in the world. Exceptions to this will be Japan and South Korea, where GSM is not used. Data transmission will be supported by Wi-Fi, Bluetooth and EDGE. Behind the iPhone's slick user interface is Apple's Mac OSX operating system. Apple had previously said that third-party developers wouldn't be able to write applications and load them onto the phone, but speaking last week Jobs said Apple is working on a way to allow developers access to the phone. Apple has also posted three of the TV commercials on its Web site. Â
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Living with ads that contact your cell phone and ask if they can be shown to you.
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By Jim Hopkins  SAN FRANCISCO -- Can't wait until the end of the month to buy an iPhone?    Someone in Atlanta is advertising Apple's must-have cellphone for $800 on classifieds site Craigslist. The ad  includes a photo purporting to show the gadget.
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When it comes to Apple Inc.'s iPhone  marketing, less has proven to be so much more.
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Blog: Apple and AT&#38;T stores have started advertising the iPhone, promising "the wait is almost over."
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SAN FRANCISCO While rivals and marketing specialists were busy griping about the hype surrounding iPhone&#39;s recent launch, Forrester Research was formulating a study that shows Apple&#39;s newest product will help other tech marketers more than they realize. &quot;The benefits from the iPhone&#39;s positioning and marketing strategy extend beyond Apple and [iPhone carrier] AT&T, teaching competitors how to provide better product, purchasing and services experiences to their customers,&quot; according to the July 6 report, &quot;The iPhone Is a Win-Win-Win,&quot; by Forrester analysts.
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âAppleâs iPhone could emerge as the most successful product introduction of the 21st century, new research suggests.â  Conducted by Lightspeed Research, âthe research findings are staggering,â reports Jonny Evans (Macworld). âNearly 90 percentâ of the respondents had heard about iPhone, and 32% of those who didnât already own one intend to purchase one. In a separate survey, Lightspeed Research also learned that ânearly half of those who would like to own an iPhone stated that the benefits of having music, movie, internet and wireless all in one was the top reason.â
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Thinking about buying an iPhone? Check out this rundown of what to expect.
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Among consumers, the excitement around Apple Inc.'s iPhone, launching on Friday, centers on its cool looks and innovative interface. In the cell phone industry, the iPhone will be closely watched because it breaks several conventions governing the relationships between handset manufacturers, carriers and consumers. If successful, Apple could end up changing the way phones and the industry work.
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âThe best recent advance in the mobile telecommunications user space came not from a mobile telecom company but from Apple Inc. â the iPhone.â  That, according to David Benjamin (EE Times) was the conclusion reached by a âblue-ribbon panel of human behavior and technology experts at the Mobile World Congress in Barcelona, Spain.â And, Benjamin points out, âAnup Murarka, director of technical marketing for Adobe, cited a study showing that 77 percent of iPhone purchasers described themselves as âvery satisfiedâ with their user experience.â
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Apple Inc.'s highly anticipated iPhone will be available June 29, according to TV commercials broadcast Sunday night and posted on the company's Web site.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.