eBay goes for broke with Radio ads
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Just like Google After its online efforts to broker off-line television ads were spurned by the major cable networks, eBay is trying the same trick with radio ads.â¦
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iGuess it was the advertisement for the $89 iLamp that sent me over the edge. "Turn the knob once to use the desk lamp," the promotional copy read. "Twice to hear tunes from your iPod or MP3 player through hi-fidelity speakers; three times to do both at once."
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Mega-auctioneer eBay could turn the business upside down.
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A brand new year and already so much to purge. It is time for eBay, that all-season national yard sale. But who wants to put up with the annoyances of holding an eBay auction?
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Radio broadcasters are considering technology and business models that may soon allow listeners to click, listen and buy the tunes they hear on their favorite radio stations.
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DENVER (Billboard) - Don't expect to tune in to your favorite Web radio station Tuesday. Odds are it's off the air.
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eBay is back on Google, but this is far from a mutually satisfying ending.
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Bid4Spots (www.bid4spots.com), a pioneering online reverse auction marketplace for unsold radio ad inventory, today announced that on its first anniversary the company has reached the $2 million milestone, awarding auction winnings with that aggregate value among its participating radio stations.
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(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
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Tensions between eBay and Google rose on Wednesday after the auction site decided to pull some of its ads from the search engine's AdWords program.
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Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
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$2,500 limit on multi-stream stations Music industry taxman SoundExchange is offering a new deal to internet radio broadcasters who say upcoming royalty hikes will kill online broadcasting.â¦
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EBay has pulled all of its paid search ads from Google AdWords network in the U.S inÂ an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.
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Kijiji is trying to capitalize on eBayâs clout to compete with the Webâs most spectacularly successful underdog, Craigslist.
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After a spat between two of the world's largest Internet companies, online auctioneer eBay Inc. said Friday it would resume running advertising through Google Inc.
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Macromedia made a play for eBay sellers Monday by debuting a custom version of its Contribute 3 Web content publishing application that&#39;s designed to speed the creation and upkeep of eBay Stores.
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Plus: eBay outlines policy on racist language. [News.com Extra]