Google shows off upgraded products, ad growth
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MOUNTAIN VIEW, California  - Google Inc   has hit its stride with a strategy that focuses on Web search,  advertising and applications, Chief Executive Eric Schmidt said  on Wednesday, as he downplayed possible threats.
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Google stands tall in its first year as a public company.
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Internet search engine Google thanks strong advertising sales for a target-beating rise in both turnover and profits.
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Google Inc said on Tuesday it is  testing a new interactive service that lets advertisers measure  users&#39; responses in advanced ways using video or images on  Google&#39;s vast base of affiliated Web sites.
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
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All your ads are now mobile Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.â¦
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Despite some market concerns over Google&#39;s growth potential in a slowing economy, the search giant continues to report strong growth, with fourth-quarter revenue up 51 percent over the same period the year before.Google reported revenue of $4.83 billion for the quarter ending Dec. 31 using GAAP (generally accepted accounting principles). Net income for the period was $1.21 billion, compared to $1.01 billion in the third quarter of 2007.With earnings per share of $4.43, Google just missed analyst consensus of $4.44 on a non-GAAP basis, as polled by First Call.Google continues to increase revenue from outside the United States, reporting that 48 percent of total revenue in the quarter came from international markets. That&#39;s up from 44 percent in the same period a year earlier but the same as the third-quarter 2007.In a statement, Google&#39;s CEO Eric Schmidt said that the report reflects strong momentum in the company&#39;s core business as well as a growing receptivity to its new businesses.
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Google released a new version of its desktop search tool, adding a preview feature to help find information more quickly.
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InfoWorld - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Web search leader Google Inc. , in its first earnings report as a publicly held company, on Thursday posted quarterly net income and revenue that more than doubled on strong Web search advertising.
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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Best known for its popular search engine, Google is rapidly rolling out new products and muscling into Microsoft's stronghold: the computer desktop. The competition means consumers get more choices and better products.
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Internet search company Google Inc.'s  earnings growth, which for the most part has been smooth and spectacular until now, may soon hit a speed bump, The Wall Street Journal reported on its Web site on Monday.
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Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co.
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The online giant smartens up its display ads.
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Google Inc. is expanding its online news index to include stories published years ago, continuing the Internet search leader's recent efforts to create new sales channels for long-established media while it strives to make its own Web site even more useful.