Sony confident of hitting PS3 targets
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Sony is confident it will hit shipment targets for its recently launched PlayStation 3 game console, its president said Thursday.
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Slightly stripped game console to appear just ahead of Sony's PlayStation 3.
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Worldwide sales of Sony Corp.'s PlayStation 3 are expected to reach 11 million by the end of this fiscal year, a senior executive said in an interview published Saturday.
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Sony's upcoming gaming device earns mostly positive reviews from the crowd.
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Sony's cheaper PS3 will be on U.S. store shelves in time for the holiday season.
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Sony Corp. 6758.T said on Wednesday   that it now expects to ship 2 million units of its PlayStation   3 (PS3) video game console by the end of this year, half its   original target of 4 million units.
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By MARK OSWALD Of the Journal  The technology behind the Sony PlayStation 3 is coming to Los Alamos -- and not just for video game fans.
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Sony Corp  will launch a cheaper model of its PlayStation 3 in the United States, hoping to attract more buyers as it goes up against rival game consoles from Microsoft and Nintendo this holiday.
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Reported layoffs at Sony may serve as another wake-up call to the company's current struggles in today's gaming market, but an executive denies that PS3 sales are to blame.
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Sony Corp. (6758.T) said it expects at  least 380 new PlayStation 3 software titles to become available  in the current business year, on top of more than 100 titles  currently on the market, driving demand for its latest console  that saw a slow start.
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Sony Corp (6758.T) needs to establish an  unwavering marketing strategy for its PlayStation 3 game  machine to drive growth of its console business, the head of  Japanese videogame publisher Square Enix Co Ltd (9684.T) said.
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Sony's PS3 price cut may not be quite what it seems.
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In an interview published over the weekend, Sony Computer Entertainment CEO Kazuo Hirai said he expects global PS3 sales to top 11 million by the end of March.
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Sony Corp  gaming chief Kaz  Hirai hopes to turn a profit on the PlayStation 3 console  business in the entertainment conglomerate's next fiscal year,  fueled in part by falling costs for the parts used to make the  device.
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Sony Corp.  said on Thursday it has no plans to change its targets for shipments of its hot-selling PlayStation 3 and operating profit margin, signaling its recovery is on track despite drawbacks such as battery recalls.
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Sony Corp needs to establish an  unwavering marketing strategy for its PlayStation 3 game  machine to drive growth of its console business, the head of  Japanese videogame publisher Square Enix Co Ltd said.
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Sure, the PlayStation 3 got off to a rocky start and is now only number 3 in next-gen console sales, but Sony Computer Entertainment Inc. claims that things couldn't be better. Well, it could definitely be better, but in any case, Sony is happy with its current status in the market.