Yahoo Partners on Mobile Web Search
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Yahoo and America Movil have formed a partnership to provide mobile Web services to 16 countries in Latin America and the Caribbean.
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SAN FRANCISCO -- Yahoo (Quote, Chart) expanded its search empire to the mobile arena with the launch of some additional services. The company was one of the original content providers for mobile devices running
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(InfoWorld) - YahooÂ is schmoozing mobile phone operators atÂ the 3GSM World Congress in Barcelona in the hopes of enlisting partners for its new mobile search services. With mobile phones soon expected to push PCs aside as the most popular tool to access the Internet, the company has given mobility a top priority and is taking steps to establish its mobile search engine as the technology of choice for mobile operators Marco Boerries, senior vice president of Yahoo Connected Life, said Tuesday at a news conference at the mobile phone show in sunny Spain. A gamma version of the company's new Java-based search application, Yahoo Go for Mobile 2.0, is now available afterÂ a beta version was released in January at the International Consumer Electronics ShowÂ in Las Vegas, according to Boerries. The application is designed to help users easily navigate a selection of personal channels for such areasÂ as news, sports, entertainment, and maps. "Mobile search so far hasn't worked because it's been an adaption of PC search," Boerries said. "Mobile users want instant answers" that are intelligently selected for small devices. A key feature of Yahoo Go for Mobile 2.0 is oneSearch, a new search engine designed specifically for mobile devices. Instead of returning a list of Web sites, the search engine provides facts related to the query term, according to Boerries. More than 400,000 users have downloaded the beta application to about 100 different devices. Yahoo is particularly keen to have mobile phone operators and vendors preinstall the application. On Monday,Â the company reached a deal with LG ElectronicsÂ that will bring its brand to the screens of tens of millions of LG cell phone handsets shipped later this year. Under the deal, LG will preload Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail, and Yahoo Messenger on phones sold worldwide. Clearly set on establishing an ad-funded search service on mobile phones similar to its service for PCs, Yahoo said Monday it will start showing mobile display ads on its Yahoo Mobile Web service in 19 countries across Europe, Asia, and the Americas. Major advertisers include Intel, Pepsi, and Proctor & Gamble. The use of ad-funded search services will help mobile phone operators generate revenue that they may want to return to customers in the way of free services, Boerries said. "You can only give something away if you make something," he said. "Mobile advertising will enable this." Â
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(InfoWorld) - Yahoo will upgrade its free software suite for mobile phones, improving such capabilities as search, mapping, e-mail, and photo management, theÂ company announced on Tuesday. Yahoo Go for Mobile 2.0, which has been in test mode since its introduction in the U.S. in January, will shed its test tag on Friday. That day, Yahoo will also launch beta versions of the suite in 13 other countries. Those versions will be "localized," meaning their user interface will be in the countries' local languages and that other default data will reflect local settings for things like weather and time. In related news, Yahoo plans to announce on Wednesday at the CommunicAsia conference in Singapore that six mobile operators in the Asia-Pacific region have agreed to make its oneSearch the exclusive search engine of their mobile Web portals. The deal gives Yahoo access to a combined universe of almost 100 million mobile subscribers in those markets. The operators are Globe Telecom in the Philippines, Idea Cellular in India, LG Telecom in Korea, Maxis Communications Berhad in Malaysia, PT Telekomunikasi Selular "Telkomsel" in Indonesia, and Taiwan Mobile. Yahoo, like other major Internet players, is busy porting its software and online services for mobile devices, which are fast becoming the preferred Internet access vehicle for millions of people around the world thanks to improvements in mobile bandwidth and hardware. In the U.S. and the other 13 countries, the Yahoo Go for Mobile 2.0 suite, which is free to download, will be available for more than 200 different mobile phones by the end of July and for more than 400 by the end of the year, according to Yahoo. It will also be preloaded on some new devices from Nokia, Motorola, Samsung, LG Electronics, Research In Motion, and High Tech ComputerÂ that will ship later this year, saving those handset owners from downloading the software. The new version of Yahoo Go for Mobile 2.0 operates faster than its predecessor with lower page loading times, including in its Flickr photo management service. Its Yahoo Mail capabilities have been expanded as well. Previously, it could open plain text and image attachments, but the new version adds the ability to open Adobe's PDF files and Microsoft's Word, PowerPoint, and Excel documents. Also new is the ability to access Yahoo Mail folders. The Yahoo Maps/Local service now shows satellite image maps, as well as so-called hybrid maps, which combine the satellite images with the traditional cartographic representations. Also new is the display of real-time traffic conditions on the maps and better overall performance for the service. It also provides GPS services on some devices. The suite's new version also makes it easier for users to search contacts in their Yahoo Address Book and initiate calls or get driving directions from that interface. Yahoo Go for Mobile 2.0 also has the oneSearch service and mobile versions of other Yahoo services like Yahoo Messenger, Yahoo News, Yahoo Finance, Yahoo Sports and Yahoo Weather. The 13 countries getting beta versions of the suite are Canada, France, Germany, India, Indonesia, Italy, Malaysia, the Philippines, Singapore, Spain, the U.K., Thailand, and Vietnam. These beta versions will have "much of the functionality" available to U.S. users, according to Yahoo. More information about the Yahoo Go suite can be found on this Web site.
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Yahoo for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images such as pictures and maps, the company says.
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Web portal Yahoo has launched a web search service for mobile phone users in the US, according to a report from Reuters today. Its rival, internet search company Google, had introduced an SMS service to access
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Yahoo Inc. on Tuesday announced a new mobile phone service that integrates e-mail, instant messaging and social networks.
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There will be platform independence, this time Yahoo! has announced its intention to support third-party widgets on its mobile platform, promising platform independence and rapid development. The announcement came in a presentation at the CES event, currently taking place in Las Vegas.â¦
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Apparently not content to leave its products in beta like rival Google, but not yet ready to rubber stamp a final release, Yahoo on Monday released what it calls a "gamma" version of its application for mobile phones. Yahoo! Go for Mobile 2.0 brings the ability to share searches and news articles with friends, as well as search directly from maps.
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Yahoo Goes Mobile with Search and Images  Yahoo yesterday unveiled their latest weapon in the search engine wars with Google and Microsoft - their mobile phone Yahoo. Nevermind desktop search or free email accounts, Yahoo is now bringing their search, local listings, and even images to mobile phones and portable devices. ...
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Yahoo Inc.  on Wednesday said  its mobile services is now available for download on phones  that use Microsoft Corp.'s  Windows Mobile operating  system.
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Yahoo Inc. for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images, such as pictures and maps, the company said Wednesday.
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SAN FRANCISCO--Yahoo added a search feature for cell phones Tuesday, just a few weeks after rival Google launched one of its own. While Google SMS (Short Message Service) uses text-only messages to deliver
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Yahoo Inc. will enter the desktop-search field in early January. According to the company&#39;s top search executive, Yahoo expects to quickly integrate its various online services into the product.
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Human-powered search site morphs into search for mobile users.
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Yahoo is upgrading its free software suite for mobile phones with improved search, mapping, e-mail and photo management.