MTV developing "Mall" musical
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MTV is looking to make  some noise in the original musical arena with "The American  Mall."
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Nickelodeon, a division of Viacom Inc.&#39;s MTV  Networks, agreed with Sony Music Label Group and SONY BMG  Commercial Music Group to jointly develop and finance TV and  music projects over the next four years.
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MTV Networks said on Friday that it would launch two dozen new Web sites based on its shows, including the entire video archives of Comedy Central's "The Daily Show" with comedian Jon Stewart.
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MTV has managed to find entertainment in Ozzy Osbourne taking out the trash and Mariah Carey touring her house. On Thursday night, they hoped to squeeze a few more drops out of celebrity navel gazing.
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NEW YORK (Billboard) - With original programming, its own   VJs and an ambitious distribution plan, MTV Tr3s -- formerly   known as MTV Espanol -- aims to be more than just MTV in   Spanish.
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Ricky Martin is known for his romantic  ballads and uptempo, tropical dance fare, and during the recent  taping of his first "MTV Unplugged" set in Miami, he offered  both.
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Playbill - A new musical about the writing of a new musical makes its debut in The New York Musical Theatre Festival (NYMF) Sept. 22, only about five months after the seed of it took root.
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A Falls Church start-up is hoping that Bollywood's lavish song and dance spectacles will add rhythm to its bid to become a breakout hit in the budding video-on-demand industry.
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Variety - Having grown its reach by 10% in less than a year, college cabler mtvU is kicking off fall semester with the channel's first music awards show, VJ search and several other original skeins.
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MIAMI -- It&#39;s the stuff that doesn&#39;t make the national broadcast highlights. Backstage at the 2004 MTV Video Music Awards, the artists take the time to talk about upcoming projects, romantic situations and
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MTV loves its Video Music Awards. It gives the youth-culture channel an annual opportunity to strut its biggest stars and thumb its nose at the adult establishment -- maybe even moon it.
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MTV Networks, owner of the MTV and  Comedy Central channels, is pushing a risky new Web strategy to  win back young viewers from the likes of YouTube and MySpace.
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For MTV, a new association with a video game called Guitar Hero is opening a path back to that networkâs roots in music.
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It tries to turn its live music show into a TV star.
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LOS ANGELES  - VH1 and BET have found a show they want to split in hopes of a hit.
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On Wednesday, Jerry Bruckheimerâs company will announce a deal with MTV to develop video games, which would probably start appearing on store shelves in 2009.
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The cable programming company Music Choice plans to display commercials that are selected for each user based on behavior.