Olympians pursuit of marketing gold begins long before medals ...
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For millions of Americans, gymnast Paul Hamm&#39;s fame began only when the broad-shouldered Olympian shrugged off a fall in the vaulting competition last week and made an inspired comeback to win gold.
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NEW YORK  - Midway through the race  between Olympics past and present, this year's edition is  outrunning its predecessor from four years ago.
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Master chefs from 36 countries are battling for the gold in disciplines ranging from making hors d'oeuvre to baking wedding cakes at the third Olympic Games this year -- the Culinary Olympics.
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HERAKLIO, Greece -- It&#39;s almost as though their careers are intertwined, one just beginning, the other only a gold-medal match away from retirement.
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Haile Gebrselassie, one of the greatest  long distance runners of all time, bids to make Olympic history  on Friday as the athletics program opens in Athens.
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With an Olympics looming in Beijing, the world track and field championships that begin Saturday in Osaka, Japan, are a prologue. A look at some of the most intriguing events.
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ATHENS, Greece - Three teammates, three Olympics, three gold medals. Dawn Staley, Lisa Leslie, Sheryl Swoopes...
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â¢ The Olympics are less than a week away and organizers are pulling the pieces together for the Aug. 13 opening. â¢ Dana Vollmer will be one of those tales of courage that come up during the Olympics.
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BEIJING, Aug. 28 -- In a country eagerly preparing to host next summer's Olympic Games, little Zhang Huimin seemed destined to become an early champion for the Chinese public.
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When the world's greatest sporting and marketing event crosses paths with one of the best economic growth stories ever, the result could be the opportunity of a lifetime for corporate sponsors of the Beijing Olympics.
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Midway through the race between Olympics past and present, this year's edition is outrunning its predecessor from four years ago.
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Michael Phelps, of the United States, holds his gold medal after setting an Olympic-record 1:57.14 in the 200-meter individual medley at the Olympic Aquatic Centre during the 2004 Olympic Games in Athens, in this Aug. 19, 2004 file photo.
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Chantelle Newbery has jumped into sporting history by winning Australiaâs first Olympic diving gold medal since 1924 in the women&#39;s 10 metre platform in Athens.
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ATHENS, Greece -- In a rented warehouse in Athens&#39; Alimos neighborhood, a group of Greek florists with blistered fingers are working to be a part of Olympic history.
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The first of 18 gold medals to be awarded Wednesday, on the 12th day of the summer Olympics in Athens goes to Kate Allen of Austria.
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ATHENS, Greece--With a laurel wreath on his head and a gold medal draped around his neck, Jeremy Wariner, 20, was asked to describe the view.
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THE struggle for the soul of the Olympics is still not won, not in a thousand years and more. On Wednesday, token events took place on the sacred site where the original Games took place in Ancient Olympia hundreds of years before Christ.