A Boost to Big Advertisers, Maybe Not to Smaller Ones
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Microsoft's bid for Yahoo could provide more choice for big online advertisers living in a Google-centric universe but could hurt small- and mid-sized Internet publishers by taking away one of their options for selling ads on their Web sites.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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When it comes to recommending products to casual acquaintances, it seems that a little incentive â cash or credit â can make a big difference.
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Some advertising executives think point-of-purchase advertising may yield the highest increase in sales.
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Ad networks target online gamers as next big audience for product placements.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.
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Investing in small caps that have big bets in one market can sometimes bring rich rewards.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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Robust growth across speech markets helps outpace expenses.
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Bigger is better -- at least right now. Here's a smart way to play the large-cap bounce back.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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New interactive ad format would give advertisers new ways to reach users online.
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Looking back on a year of advertising innovation
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New pay-per-call paid-search engine model has potential for luring new ad business.
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For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays.