Yahoo execs admit missteps, detail strategy change
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Yahoo Inc has been  slow to react to sweeping changes in Web consumer behavior and  online advertising shifts, but it is picking up its pace, its  top executives said on Tuesday.
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(InfoWorld) - Industry observers nodded in agreement last week at the conclusions of a scathing internal assessment that has come to be called the âpeanut butterâ memo. Written by Brad Garlinghouse and leaked to The Wall Street Journal, the memo comes at a time when many say the Web portal has lost its competitive edge. In it, Garlinghouse -- a senior vice president of communications, communities, and front doors at Yahoo -- argues that the company must stop spreading a thin layer of âpeanut butterâ across myriad opportunities and instead focus on key areas, improve upper-management accountability and reorganize, including a headcount reduction of as much as 20 percent. Like other noteable executive memos, Garlinghouseâs missive didnât say anything that hadnât been said before. But its peanut butter analogy did crystallize the problems facing Yahoo, just as Bill Gates âTrustworthy Computingâ set a vision for Microsoft employees in the area of security in 2002. âThe basic idea is very much on the mark, and Iâd expect Yahoo would try to respond and become more focused,â says financial analyst Clayton Moran, a senior vice president at Stanford Group Company. âBut itâs going to be challenging.â The confidential memo, which The Wall Street Journal obtained and posted on its Web site, says Yahoo lacks âa focused, cohesive visionâ which has made it âreactiveâ and eager to be âeverything to everyone.â As have many companies before it, Yahoo has become a victim of its own success, said Allen Weiner, a Gartner analyst. By nailing the all-in-one Web portal model, it became that marketâs dominant player, but now it must adapt to a changing landscape and must become better at integrating services. âYahoo is by no means out of the game, but [itâs time] to execute on a more tightly focused vision. Thatâs whatâs missing. Garlinghouse is right in saying there are way too many people doing way too many things,â Weiner said. The Wall Street Journal reported that Garlinghouse wrote the memo in October and circulated it among Yahooâs top executive brass. In response, Chief Operating Officer Dan Rosensweig appointed Garlinghouse to head a committee tasked with studying the memoâs issues, the Journal reported.
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Yahoo is restructuring its operations and shuffling its management in the hopes of competing more effectively against nimbler rivals.
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Following investor pressure for a  management shake-up, Yahoo Inc.  Chairman and Chief  Executive Terry Semel is stepping aside and will be replaced as  CEO by co-founder Jerry Yang, Yahoo said on Monday, sending  shares up 3.5 percent in extended trade.
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New Yahoo exec's name ring a bell? Maybe you've been watching Seinfeld reruns. [Missing Links]
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Internet powerhouse Yahoo Inc. has given its popular Web site a facelift to highlight some of the features that the company has been improving during the past year.
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Yahoo Inc.  is merging  the two main parts of its U.S. advertising business after  veteran sales executive Wenda Harris Millard resigned, the  latest in a string of executive departures.
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Yahoo Inc. chief Jerry Yang was found wanting on Wednesday by investors who said the company needed to devise a plan to combat weaker advertising growth more quickly than in the 100 days promised by management.
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The merger-minded software giant will likely want to keep Yahoo execs in a host of areas, including online ads, social media and Web search.
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Yahoo Inc. Chief Executive Jerry Yang told employees Wednesday that the struggling Internet pioneer is still examining ways to avoid a takeover by rival Microsoft Corp.
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SAN JOSE, Calif. _ Yahoo Inc. announced Monday that it has replaced Chief Executive Terry Semel with co-founder Jerry Yang, a week after shareholders expressed strong dissatisfaction with Semel's performance and pay.
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Yahoo Inc. on Monday replaced Chief Executive Terry Semel with its co-founder Jerry Yang, bowing to investor pressure as the Internet media company has fallen behind Web search leader Google Inc..
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CEO Jerry Yang explains to shareholders why Yahoo rejected Microsoft's acquisition bid.
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Investors could be forgiven for  wondering if they had stepped into the wrong conference on  Tuesday -- old media executives talked up digital strategies  even as Internet media leader Yahoo warned of an unforeseen  advertising shortfall.
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NEW YORK In late 2004, Yahoo CEO Terry Semel, speaking at the Association of National Advertisers, used a familiar metaphor for the company&#39;s strategy: a digital theme park that tempts visitors with endless attractions to get them to stay inside the gates. Analysts credited the strategy for reviving the company&#39;s fortunes following the dot-com bust.
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By Miguel Helft  When Yahoo hired Terry Semel as its chief executive in the midst of the dot-com implosion in 2001, it became a bit of an oddity in Silicon Valley: a technology company run by a Hollywood executive.
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Yahoo Inc. thinks it's back on the right track now that co-founder Jerry Yang has replaced Terry Semel as chief executive, but analysts and investors already are wondering whether the shake-up is just a prelude to more radical measures, including a possible sale or breakup of the troubled Internet icon.