Drilling Down: The Happy Buyer and the Prideful Buyer
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Research suggests that retailers can use targeted ads to make even those who resist purchases more likely to buy.
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Are you ready to find the pre-eminent market beater?
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Is it more appealing to hear that a product is selling at a 50 percent discount or to hear that it has been marked down twice, first by 25 percent and then by a further 33 percent? The two options come out to the same result, of course. But a paper in the Journal of Consumer Research reports that consumers tend to prefer the second option, since they often proceed by the flawed arithmetical process of adding the two sale percentages together to get 58 percent.
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Most adopt wait-and-see attitude as they await more details of historic retailing deal. By Francis X. Donnelly / The Detroit News.
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Online buying continues to snowball, according to the results of a recent America Online survey. This year, for the first time, Americans who regularly use the Internet for shopping -- researching
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Smart investors who achieve outsized profits: Recommendations from the best CAPS players.
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Financial PR: Soft talk, hard profits
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When solid companies are on sale, it's a good time to go shopping.
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Got a house to sell but worry about standing out from the competition?
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New research reveals a vital investment trait.
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There's a lot to like at this online broker.
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These companies want to buy something -- why not themselves?
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Rating the consumer-products giants on key financial metrics.
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Unearthing values in the post-bubble wreckage.
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Why do we buy? Because marketers know we can't help it. Here are six of their retailing tricks.
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Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.
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Three tips to tell when to buy, and when to pass.