Disney to include local ads with ABC shows online
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The Walt Disney Co. on Wednesday  said it reached an agreement with ABC television affiliates to  include local advertising in the network's online offering of  seven prime-time TV series, including "Desperate Housewives"  and "Lost."
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Disney wants to promote its parks through a fresh global campaign that also highlights Disneyland's 50th anniversary.
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Walt Disney Co. executives on  Thursday said advertisers and local affiliate television  stations were embracing the concept of television shows on the  Internet, and that the company aims to increase its reach into  nontraditional viewing.
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Whether it&#39;s true there is no such thing as bad publicity, ABC-TV certainly garnered its share of notice for its Sunday night hit show &quot;Desperate Housewives&#39;&#39; with
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The mini-episodes of of discontinued TV programs, to be shown online, are part of a Pepsi campaign designed to celebrate the brandâs old logos, slogans and jingles.
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NBC Universal and News Corp. have announced the inclusion of several cable networks in their online video venture expected this summer.
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Fans who can&#39;t catch all the NCAA March Madness games on TV this month(and who can?) will once again have the option to check out the action online&#x2014;and where the eyeballs go, so do the advertisers. Web watchers this year can see &quot;highlights&quot; from tournament games that haven&#39;t yet taken place, but have been played virtually by thousands of Xbox gamers taking part in a Pontiac promotion. Cingular Wireless will be providing a digital &quot;halftime show&quot; for online viewers, and State Farm will help generate excuses for fans trying to get some privacy to watch in the office.
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Children's cable TV channels owned  by Viacom Inc. and Disney Corp. have agreed to settle  allegations they violated federal advertising restrictions for  children's programing, U.S. regulators said on Thursday.
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Walt Disney Co. DIS.N is launching a  new global advertising campaign this week for its theme parks  around the world, the Wall Street Journal reported on  Wednesday.
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YouTube said on Sunday it has reached a revenue-sharing deal with Hearst-Argyle Television Inc.  whereby local TV stations will be paid when users of the video-sharing site watch their programming.
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The National Basketball Association said on Wednesday it has reached eight-year agreements to let Walt Disney Co.'s ABC and ESPN television networks and Time Warner Inc.'s TNT broadcast league games through 2016.
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Walt Disney Co.'s television network  ABC has decided to pursue a spinoff of its popular medical  drama "Grey's Anatomy," the Wall Street Journal reported on  Wednesday.
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NBC and Fox are set to launch an advertising-supported online video site that hosts programming from varied entertainment companies in a bid to seize viewers from Google Inc.'s YouTube, the broadcasters said.
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The Walt Disney Co.  on  Wednesday became the latest Hollywood studio to offer movies  for sale via the Internet by providing films like recent  thriller &quot;Flightplan&quot; to CinemaNow, the online service said.
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Walt Disney Co. executives on Thursday said advertisers and local affiliate television stations were embracing the concept of television shows on the Internet, and that the company aims to increase its reach into nontraditional viewing.
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By Sanford Nowlin, San Antonio Express-News  Dec. 12--Time Warner Cable is aiming a new local ad blitz at the NFL  after facing weeks of public pressure from the league for not carrying its  fledgling cable network.
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Commissioner Paul Tagliabue said yesterday that discussions were continuing in efforts to renew television deals with Walt Disney's ABC and ESPN, which televise Monday and Sunday night football.