Blu-ray Disk Sales Ahead OF HD DVD
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TechWeb - Sales of Sony's new disk format jumped up two weeks after the release of its PlayStation 3 videogame console.
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November 29, 2004 - After months of momentum for Blu-ray, HD-DVD has shot back with a big gain - studio support. Toshiba Corp., which has been developing the HD-DVD format, announced it has lined up Warner Bros.
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Backers of the Blu-ray high definition DVD system receive a twin boost in their format war with HD DVD.
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Microsoft shrugged off HD DVD&#39;s demise on Tuesday, declining to say if or when it would support Blu-ray Disc for the Xbox.Microsoft steadfastly backed HD DVD, selling an external drive for the Xbox for $129.99. That offer was still on the U.S. Xbox Web site as of Tuesday, despite the news that&#160;Toshiba will scuttle the format. Toshiba had been the lead electronics manufacturer in a coalition of companies pushing that format but content producers have thrown their support to Blu-ray.Microsoft&#39;s decision to make the HD DVD drive external rather than within the console &quot;was quite a strategic move on their part,&quot; said Paul O&#39;Donovan, principal analyst with Gartner.However, it&#39;s inevitable that future Xbox versions, as well as other gaming systems aimed at tighter integration with entertainment systems, will incorporate Blu-ray Disc drives, said O&#39;Donovan. The Xbox currently has a standard DVD drive.Sony gained momentum for its Blu-ray player by putting it in its PlayStation 3 console, according to research company IDC.The PS3&#39;s &quot;dual roles as a gaming console and a next-generation DVD player have made it an important part of the format war,&quot; according to the report.Prior to Toshiba&#39;s announcement, Microsoft downplayed the rumors of HD DVD&#39;s death, contending buyers are more interested in gaming functions.&quot;We do not believe the recent reports about HD DVD will have any material impact on the Xbox 360 platform or our position in the marketplace,&quot; the company said in a statement. &quot;It is premature to speculate but we do know from market data that HD movie playback is not a primary purchase driver for consumers buying video game consoles.&quot;Microsoft, which started selling the external drive for $199 in late 2006, has dropped the price twice, to $179 last August finally to its current price, which varies by region.O&#39;Donovan agreed the company likely won&#39;t face declining sales of its Xbox gaming console. But Microsoft&#39;s greater problem may be getting rid of the external HD DVD drives in its inventory.HD DVD is &quot;dead and gone&quot; now, O&#39;Donovan said.&#160;
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Sonyâs announcement this week of a new Blu-ray device in time for the Summer season in the US is more about stopping people going out and buying a HD DVD player, than making more sales of its existing device.â¦
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Although the reviews were lackluster, Michael Bay's Transformers has become the fastest selling title on HD DVD. More than 100,000 copies of the movie sold in the first day and over 190,000 in the first week, setting a record that beat every title on both HD DVD and rival format Blu-ray.
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DECEMBER 01, 2004 (IDG NEWS SERVICE) - TOKYO -- The group supporting the HD-DVD optical disc format for high-definition video has received a boost in its battle against the rival Blu-ray Disc format with pledges of support from a number of Hollywood
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HD DVD continues to show some fight in its seemingly unending war with Blu-ray. Meanwhile, LG and Samsung introduce new dual-format players.
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Japan's Toshiba Corp (6502.T) said on  Sunday sales of HD DVD players in North America, including  other brands' HD DVD drive sales, totalled 1 million units last  year, driven by demand for Internet-delivered content.
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Here's a timeline of the format battle between HD DVD and Blu-ray Disc.
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In a move that's about as surprising as the sun rising each day, Universal Studios said it would start to release titles on Blu-ray. Meanwhile, Amazon said it will give preferred placement to Blu-ray over HD DVD.
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In the second hit to HD DVD in less than a day, retailer Best Buy announced Monday afternoon that it will begin showcasing Blu-ray to customers and recommend it as the "preferred format" over HD DVD.
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Japan's Toshiba Corp  said on  Sunday sales of HD DVD players in North America, including  other brands' HD DVD drive sales, totalled 1 million units last  year, driven by demand for Internet-delivered content.
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The high-definition DVD format war  has not been won, at least not in the minds of the retailers.  Last week, Time Warner Inc's  Warner Bros studio said it  would exclusively release high-definition DVDs in Blu-ray  format instead of Toshiba Corp's (6502.T) competing HD DVD  technology.
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Sony plans to begin rolling out Blu-ray discs this Fall internationally to coincide with the launch of hardware in those regions, the company said Thursday. Sony says that pricing of discs would be similar to those of standard DVD discs.
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The high-definition movie disc battle between HD DVD and Blu-ray Disc can be traced all the way back to 2000, when companies began experimenting with using new blue lasers in optical disc systems.Because the wavelength of blue light is shorter than that of the red lasers used in DVD, less physical space is needed to record each bit of data and so more information can be crammed onto a DVD-sized disc. This extra space was needed to store the new high-definition video and TV services that were starting to be commercialized around that time.But what started in 2000 as technical research became a battle between the world&#39;s largest electronics companies and movie studios, with the consumer caught in the middle.Here&#39;s a look at the major milestones from the first research:2000Oct. 5 -- Sony and Pioneer unveil DVR Blue at Japan&#39;s Ceatec show. The format would go on to form the basis for first-generation Blu-ray Disc BD-RE.Nov. 1 -- Sony announces the development of Ultra Density Optical (UDO), a blue-laser optical disc format proposed to replace magneto-optical discs.2002Feb. 19 -- Led by Sony, nine of the world&#39;s largest electronics companies unveil plans for Blu-ray Disc.Aug. 29 -- Toshiba and NEC propose to the DVD Forum the next-generation optical disc format that will become HD DVD.Oct. 1 -- Prototypes of both formats are unveiled at Japan&#39;s Ceatec exhibition. Sony, Panasonic, Sharp, Pioneer and JVC showed prototype Blu-ray Disc recorders while Toshiba showed a prototype under the name Advanced Optical Disc (AOD).2003Feb. 13 -- Licensing of Blu-ray Disc begins . Player makers pay US$20,000 to license Blu-ray while the content-protection system license carries a $120,000 annual fee and additional charge of $0.10 per player. Media makers pay $8,000 annually and $0.02 per disc for the copy protection system.April 7 -- Sony announces its Blu-ray Disc-based Professional Disc format for data archiving applications.April 10 -- Sony puts on sale in Japan the world&#39;s first Blu-ray Disc recorder, the BDZ-S77. It&#39;s based on a 23G-byte cartridge version of the BD-RE disc and costs &#165;450,000 (US$3,815 at the time). The machine and a later model from Panasonic lack support for prerecorded movies that will launch later and prove an expensive early step into next-generation video.May 28 -- Mitsubishi Electric joins the Blu-ray Disc group .2004Jan. 7 -- Toshiba unveils its first prototype HD DVD player at CES. The player includes backwards compatibility with DVD.Jan. 12 - Hewlett-Packard and Dell put their support behind Blu-ray Disc.June 10 -- The first commercial version of HD DVD-ROM is approved by the DVD Forum.Sept. 21 -- Sony announces the PlayStation 3 will use Blu-ray Disc.Nov. 29 -- Paramount Pictures, Universal Pictures, Warner Bros. Pictures, HBO and New Line Cinema announce support for HD DVD .Dec. 9 -- Disney announces support for Blu-ray Disc.2005Jan. 7 -- Backers of both formats promise players and movies in North America by the end of the year -- something that never materialized.March 24 -- Talk and hope of a common format as Ryoji Chubachi, then Sony&#39;s president-elect, says: &quot;Listening to the voice of the consumers, having two rival formats is disappointing and we haven&#39;t totally given up on the possibility of integration or compromise.&quot;April 21 -- Sony and Toshiba begin discussions on the possibility of a single format. The talks ultimately go nowhere.Aug. 18 -- Lions Gate Home Entertainment and Universal Music Group decide to back Blu-ray Disc.Sept. 27 -- Microsoft Corp. and Intel Corp. put their weight behind HD DVD .Oct. 3 -- Paramount Home Entertainment says it will offer movies on both HD DVD and Blu-ray Disc.Dec. 16 -- Hewlett-Packard decides to drop exclusive support for Blu-ray Disc and back both formats .2006Jan. 4 -- Bill Gates announces at CES that Microsoft will offer an add-on HD DVD drive for the Xbox 360 console.March 10 -- Blu-ray Disc-supporter LG Electronics surprises the industry with news that it&#39;s developing an HD DVD drive.March 31 -- Toshiba launches the world&#39;s first HD DVD player , the HD-XA1. It cost &#165;110,000 (US$936 at the time) in Japan.Nov. 11 -- Sony&#39;s PlayStation 3, which packs a Blu-ray Disc drive, goes on sale in Japan.Dec. 29 -- Hackers report success in breaking through part of the AACS copy protection that&#39;s on both HD DVD and Blu-ray Disc.2007Jan. 7 -- Seeking to end the battle, LG Electronics unveils a dual-format player, while Warner Bros. shows a prototype disc that holds both an HD DVD and Blu-ray Disc layer so is compatible with players for both formats.April 17 -- Sales of HD DVD players in North America hit 100,000 since launch.Aug. 1 -- Microsoft cuts the price of its HD DVD player for the Xbox 360 from US$199 to US$179 and starts offering five free movies.Aug. 20 -- Paramount and Dreamworks Animation both drop Blu-ray Disc in favor of HD DVD.Sept. 13 -- Sony says it will use Blu-ray Disc in all high-def video recorders in Japan.Nov. -- The price of Toshiba HD DVD players drops to US$100 with rebates as the holiday shopping season begins.Nov. 11 -- Sony begins selling a lower cost version of the PlayStation 3.2008Jan. 4 -- Warner Bros. drops its bombshell: it will stop issuing HD DVD movies in the coming months and rely exclusively on Blu-ray Disc. In response the HD DVD Promotion Group cancels its CES news conference.Jan. 6 -- Akio Ozaka, head of Toshiba America Consumer Products, says at CES : &quot;We remain firm in the belief that HD DVD is the format best suited to the wants and needs of consumers.&quot; In response Sony CEO Howard Stringer, with a grin on his face, says &quot;All of us at Sony are feeling blue today.&quot;Jan. 14 -- Toshiba cuts the price of HD DVD players with the HD-A3 seeing a retail price of US$150.Feb. 11 -- NetFlix and BestBuy say they will phase out HD DVD.Feb. 15 -- Wal-Mart, the world&#39;s largest retailer, says it will phase out HD DVD by June.Feb. 16 -- Japanese public broadcaster NHK reports Toshiba has halted production of HD DVD players. Several additional local media reports confirm and The Nikkei business daily says Toshiba has decided to stop developing the format any further.Feb. 19 -- Toshiba formally announces it will&#160;phase out the production of HD DVD players and recorders&#160;by the end of March. The format war is over.(Dan Nystedt in Taipei contributed to this report.)&#160;
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Blu-ray appears to have won the high-def DVD format war, as Paramount announced on Monday that it would dump HD-DVD in favor of Sony's Blu-ray format. Last week, Warner Bros. also threw its weight behind Blu-ray.