Bloggingâs a Low-Cost, High Return Marketing Tool
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Although small businesses with blogs are still a distinct minority, blogging can be a low-cost way to market and boost a small companyâs brand.
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Taking the pulse on hot topics and social media sites for SEO insight
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Blogs &#8211; Diamond in the Rough for your Marketing?  Blogs are a potential diamond in the rough for your website's marketing campaign.  They offer readers a goldmine of insights, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed ...
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For nearly a year I've lived in that relatively new zone called the blogosphere.  I'm now considering moving.  Like many people, I've entertained the idea over the years of writing a book or two; but for now I just enjoy writing an occasional column or story.
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If you have a strong hunch on a niche, here's a handy investment.
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In March 2002, I made a bet with Martin Nisenholtz about the relative importance of weblogs and the New York Times. I was and am a blogger, and Martin worked then, as he does now, for the Times. For the actual terms of the bet, read the piece on the LongNow site, and a story I wrote to announce the bet. A few comments.  1. It seems now is the time to decide who won the bet, if either of us did. 2. The world that I hoped would come about did not. While blogs have broken many stories, they have not, in general, turned into the authoritative sources I hoped they would in 2002. When the blogosphere resembles journalism it's often the tabloid kind.  3. I wouldn't mind losing the bet. That is, I wouldn't mind if the Times fully embraced the web, and I suspect Martin wouldn't mind if blogs rose to the quality of the Times. 4. If the bet had been held a year later, it seems there would be a pretty good chance that Martin would have won the bet because they recently took down the firewall at the Times, allowing search engines to index the full content. In the past, articles would remain visible for a couple of weeks then you'd have to pay money to access them. I believe they have a special deal with Google and other crawlers that allow them to get past the membership wall. For most of 2007 the Times articles were behind the firewall, and were less likely to be pointed to (which is how they rise in rank at Google). 5. It certainly is fun to speculate, but the decision about who won belongs exclusively to the Long Now Foundation. They have to decide who determines what the top stories of 2007 are, and imho they should consult with search experts to determine how to do the queries. Apparently it makes a difference how you do it.  But ultimately it's their decision. 6. Whether Wikipedia has more or less results seems to be a sidebar to the bet, which only talks about blogs and the Times. 7. Another interesting sidebar is rich media. In 2002, before podcasting had taken hold, before YouTube existed, it would have been hard to forsee the story of the South Carolina beauty queen, or the Don't Tase Me Bro guy. Questions about the future are always framed in the context of the past. Did the question Martin and I asked have any value in 2007, or did it just say something about the world of 2002?   Update: Paul Boutin who arranged the bet, apparently in conjunction with Google (I didn't know this) in 2002, weighs in.
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Six Apart, a blogging software  pioneer that is the top blog supplier to businesses, is looking  to help organizations create full-featured Web sites, blurring  the lines between blogs and business sites.
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This week you'll learn about the resource needs that business bloggers will want to consider, and how to rally the troops behind a blogging initiative. As many bloggers have learned, blogging is fairly simple - but it's not effortless. By Steve Broback and DL Byron. 0724
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Bloggers are scoring rich paydays by   turning their online diaries into books, but some publishers   say the craze could fizzle out with a glut of new titles   destined to yield disappointing sales.
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Google makes it easier for bloggers to distract their users by allowing its
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I found this news piece a bit interesting when sifting through the press wires this morning; Technorati Japan has worked on an amazing study which shows how Japanese bloggers are writing about and communicating with companies via their own personal blogs.  One fascinating aspect of the US and Japanese blogging markets is that there is [...]
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As blogs have gained a wider audience some publishers have started paying attention to them as a source for new writing talent.
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Despite research to the contrary, few businesses seem to be willing to set up and run their own blog. In this article YOu'll learn about ten reasons why and what kinds of benefits you can expect.  By Matt Jackson. 1211
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Blog: The company says it needs the cash to fuel growth, but some bloggers think the problem is not enough subscribers.
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Applications on display include tools for blogging, chatting, and participating in online auctions.
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We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
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Looking back on a year of advertising innovation