great introduction to social media marketing!
359739
For someone who's interested in social media marketing or understands the importance of it in today's business environment, this is a perfect book to get started with. It's written in a very easy to follow register, and it introduces the primary social media networks that are critical for success in any industry nowadays. I recommend this book to anyone looking to get started in social media, no matter how limited your experience in this field.
4074904
This book is very informative for the beginner social media marketer. It covers everything, gives examples, and is easy to understand. I recommend it strongly. It will also make a good reference. Not something you just read and put away.
4641562
This book is short, sweet, and chock full of great information.  I just joined Twitter a few weeks ago and never really understood why people liked it so much.  Phil starts from scratch for us total newbies which is great and explains a lot of the basic info.  But then he goes into detail about how to manage your account in a smart way and gain more followers.  The first week I joined, I had 8 people following me.  After using some of his techniques, I added almost 100 people to that list in just a few days.  Phil's writing style is great - easy to understand and personable.  A great read!
1621525
My expectation when I opened the box from Amazon with Miriam's book was that I would be reading a "Social Media for Dummies";  Well, indeed this book does a great job covering the basics of many social media tools.  But it also covers the most popular tools at a level such that I learned several new things about each tool. Miriam provides much more than how-to information, she provides strategic insight about how to use each tool to benefit your career.  I really appreciate how Miriam incorporates the knowledge and advice of over 100 social media experts to explain different strategies for success.  I refer to my copy on my Kindle at least twice a month and I have bought many copies for people that I coach to help them accelerate their social media effectiveness.  Look no further for a great social media reference to accelerate your career!
4096623
Once again, Darren Stock takes the toddler and guides them into adolescence.

Social Media Marketing; Strategies, Tips Hints is a good primer for the novice. Written in Stocks usual conversational style, this book is easy to read and understand. It includes sections on Facebook, Twitter, YouTube, SlideShare and more.

The information will help the beginner to social media marketing to determine where and how to begin their path to promotion. Information on video trailers, email list building and squeeze pages will be invaluable.

The book includes a free gift of another of Stocks works and an opportunity to win a $50 gift card from Amazon. How can you go wrong? Recommended for the beginner to Social Media Marketing.
2601453
I'm a Gary Vaynerchuk virgin, which is to say this is the first I've really heard of him and really paid any attention.  I am also very new to social media marketing as I am just getting going with my business.  Gary lays out the steps in an easy-to-understand way that almost anyone can understand.  He makes it relevant but he also makes you motivated.  It almost seems like he is talking directly to you, as if to say "hey you..yeah, you on the sofa with the chips..get up off your butt and go CRUSH IT!!"
2909378
Very useful for marketers who start out on their Facebook journey. Pirini has managed to simplify the complex architecture of the world's largest social network and gives valuable tips on how to leverage Facebook for marketing. Highly recommended
2341646
I knew nothing about Social Media but the bare basics. This book helped me develop a strategy for my company as I get ready to launch it! The explanations and simple to follow chapters didn't make me feel out of touch. The glossary was especially helpful! I highly recommend this book to anyone wanting to expand their network and customer base!
36697
I downloaded this book for a friend who wants to set up her own catering business. I already knew the gist of how to market on Instagram but it was good to delve deeper into this topic, especially when it comes to restaurants and attracting customers in this specific niche. The book is very thorough and ideal for a beginner who wants to get their catering business onto social media and spread the word. Instagram is the perfect platform for this, as the book explains, it's a very image based form of social media so it's perfect for wetting the appetites of followers and turn them into potential customers. This book will make getting your catering business on social very easy.
4015592
Having known Eileen from twitter, I was quite pleased with this book.  She starts with basic concepts of how to approach Social Media and moves onward toward what you can do to most effectively leverage it.

Great for the novice and intermediate working with Social Media as part of their work and even personal life.
110372
I thought this was a great introduction to Social Media marketing book. It gives a very easy to follow breakdown and had some really good insight. I didn't however, think it went deep enough into the ideas of big data and the true application to the marketing space.
3020152
This is an excellent resource for the small to mid-sized business person attempting to get a handle on what social media is, why it's important, and how to plan and execute a social media strategy.

Not being particularly tech-saavy, it was a relief to see a language and writing style that even I could follow along with.  Mr. Mickler's step-by-step approach was useful and immediately applicable to my business blog, website, and facebook strategy.

This book helped me clarify the areas where I was flailing around in an attempt to make something happen, and implement more targeted tactics .  Even better, I landed a new client using these tools at Connecting Touch Therapeutic Massage in the first week!
1682350
Truly a must first-read when you decide to take the plunge into social media marketing whether in your corporate role or striking out on your own. There are clear explanations and examples throughout. This book is literally a great road map  --adding to my arsenal of skills and resources in a professional field I enjoy. Shama Kabani demonstrates the validity of her strategies through her own use and success.

<a data-hook="product-link-linked" class="a-link-normal" href="/The-Zen-of-Social-Media-Marketing-An-Easier-Way-to-Build-Credibility-Generate-Buzz-and-Increase-Revenue-2012-Edition/dp/1936661632/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition</a>
4501528
A very practical review of every aspect involved in setting up a social media campaign for marketing your company.  Impressive in scope, and addresses the entire social media universe, not just Twitter or Facebook.  Books covers many aspects required for selling social media engagement internally, including getting management buy-in, corporate messaging, and how to quantitatively measure the success of a campaign.  Highly recommended!
3584265
My three friends and I have an online business which we are promoting in Facebook. Were still new so we are looking for more ways to use social media in marketing our product/service. This book is a good start. Ive never realized the potential of hash tagging in promoting our business until Ive read this book. I also got more inspirations on how to promote the business online thru online contests and more.
87069
I'm working to create an information product and am working to figure out how best to "get it out there". Up until now I've thought taht social media was, well, social.  (This is, non-business.)  Michael Hyatt clearly & succinctly lays out not only what to do step by step, but WHY it's important for businesses (and causes) to reach out using all these media and create a platform in which to get your message to the world.

Very helpful!
2904135
This is a must read for anyone that wants to learn, step by step, how to strategically and tactically promote their product or service using Facebook ads. Before I started reading this book, I rated my Facebook marketing skills about a 6.5 out of 10 (and I'm someone who has worked for years in an advertising agency), but this book makes me realize my skills are actually more like a 3 or 4 out of 10. I'm learning so many things I didn't know the the algorithm, custom audiences and a lot of campaign settings I've never used before - and I just started reading this book two days ago. Quick, entertaining and very easy to read - the author clearly knows his stuff because a lot of the tips sound like they come from personal experience managing very large and sophisticated Facebook campaigns on behalf of large national brands and small business startups. Highly recommend for anyone who is spending money on Facebook ads, from CMOs to local business owners.