Your marketing game plan
340918
Elaine's practical zest of "yes, you can do it now, here let me show you how" takes you by the hand to build the marketing plan of your business and gets you into action right away. Easy read and helpful resource that makes marketing the game to play.
Aviv Shahar, President, Amber Network, [...]
4030243
Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to. Well written and easy to digest. Highly recommend this book
2511587
Do It! Marketing gives you the attitude, strategies, tools and game plan to market smarter, sell more, and become more successful the moment you start implementing David's ideas. Dig into the sharply designed pages of Do It! Marketing and you'll discover a faster, easier marketing approach that will unleash your business' true potential.
326334
This book addresses the challenge of growth through marketing strategy; it focuses on specific types of opportunities and ways to capture them. Based on their research and experience, the authors have distilled forty tactical moves (e.g., eliminate complexity), each of which is presented with a brief set of questions to consider its use. The moves are clustered into five strategies, each having a lens and tool: 1. transform the customer's experience (Lens: customers; Tool: consumption chain analysis); 2. transform your offerings (Lens: products and offerings; Tool: attribute mapping); 3. redefine profit drivers (Lens: key metrics; Tool: unit of business analysis); 4. exploit industry shifts (Lens: industry shifts; Tool: industry shift framework); and 5. enter new markets (Lens: emerging opportunities; Tool: tectonic triggers framework). Each of these is explored in depth, with examples and numerous, detailed guidelines and insights, and much attention to execution (a chapter is devoted to making it happen).  A self-audit to assess your strategy and clarify your process is presented at the outset. A chapter devoted to a case study further enriches this excellent book. This book is strong on meaty content. Very highly recommended.
3015044
Part of my daily marketing plan.  Provides structure and guidance. I've referred this book to my acting friends.
1480147
As someone who works in marketing with limited resources, I think one of the most difficult challenges is to figure out where to allocate your time, money, and energy.  Nick lays out a logical framework that will help you prioritize your initiatives-- based on marketing outcomes and theory--so that you can more confidently utilize all your marketing channels with greater success.
3870504
Great book for anyone in sales or Cust service. A major instrument for people planning do start their home base business. It is a how to book with practical steps on how to succeed not only in network marketing but in any business.
4200393
In this book, Raj Khera distills marketing tomes down to practical tips that you can start experimenting with and using right away. He talks directly to IT businesses and entrepreneurs who are wondering how to succinctly define their business and get that message out to their target customers. The methods for targeting and reaching customers - website, blogs, social media, email newsletters, webinars - are all relevant and topical. Examples, tips and resources provided make this book a quick read, yet very practical.  You are sure to find something that can make an immediate positive impact on your business.
4676651
I liked this book particularly because it approaches the book publishing art with the most important part - marketing. For example, the author asks YOU the reader to consider your market and why, or who your ebook, book is for etc.

There is plenty of good points in this ebook that make it a great marketing guide book to your first publishing project.

The graphics in the book are good too.

Check it out and click the buy button to feed your curiosity.
260595
Read this marketing book as an advanced copy from publisher and was quickly hooked.  Phil's casual, real life writing kept my interest, it's not a "what I learned in college" snore fest.  Insightful personal experiences that he gained over years in retail have been shared in this book.  I can easy apply this marketing principle Think-Engage-Thrive to my business and garner a whole new generation of customers that have been over looking us.  Phil's ideas are relevant and I am excited to share this book with other business owners!
4298065
If you have the first two books in the series by author Gary Webb, then you should be ready for the 3rd book that is all about Lunching, promoting and Marketing your book to get those sales you have been dreaming about.

As a published author myself, I know how hard it is to get the marketing of a book right. With so many choices to choose from, you can get lost in the hustle and end up doing a lot of things the wrong way, instead of a few things the right way. You can also end up spending [and many do] loads of cash on promoting and marketing your book.

This is where "Promoting Books for Growing Sales" is a book that you need to do exactly that: sell your books and maintain those sales after it is launched.

In this book Gary gives readers/authors a roadmap that is very straightforward and, if you follow the advice and guidance taught, you'll find this daunting process to b simpler than you imagined. When you have no real roadmap to work with, you end up guessing what needs to be done instead of doing what should be done. This book solves those issues and takes the guesswork out of the equation.

Gary starts off with introducing the 4 P's of a marketing plan: Product, Place, Profit, and Promotions. Then you have to work through the action steps with direct questions about the book you are writing or, have already written. By answering these questions you'll have a stronger birds eye view of what you are really promoting and selling.

Diving into your books marketing plan, the author runs through the importance of the cover, book description, and title/subtitle [that was covered in book1 of this series]. You will also learn how to identify your books sales ranking based on pricing and volume purchased in a short time frame, as well as interpreting best selling ranking lists. It's important to know how to read and translate the rankings of your book and the author goes over that very thoroughly. By following through with "Opportunities for Book promotion" Gary gives ideas for getting your book seen before and just after it is published.

The Book Marketing Plan is a great chapter that most people miss when they try to self-publish. Here the author gives us the run-down on what to do and how to start with your product.

One of the strategies I liked here was creating a Book Marketing Calendar, and all the steps that go into making your book launch a success. As author Gary Webb shows us, it really is all about planning: setting up your book on KDP, reaching out the bloggers and social media, putting together your reviewers before book launch, and scheduling promotion days. The next best part is developing a book checklist so you can check everything off. The author has you covered here too. There are all the essential steps listed [and some you would never think of] that can set your book up for success long before it gets out there into the world.

This book covers other key areas authors need to build their brand and business as well, such as:

 Setting up an Author Website
 Email Marketing
 Creating a Landing page
 Blogging and Guest Blogging
 Cross-Promoting Authors Work
 Websites for Book promotions
 Implementing Social Media for Book Promotion
 Getting Book Reviews
 Hiring a VA
 Placing your book for promo on online sites
 Placing ads on FB and YouTube
 Using FB and Twitter to attract an audience
 Preparing your pre-launch list of things to do

This book is stacked full of useful links that the author has included with the book. In my opinion, this books price is well-worth it for the easy-to-access links alone, not to mention the system included for launching your book from start to finish.

If you are thinking of wiring a book and you're already worried about what to do for your launch, you will definitely get the information you need here and be able to start building your launch platform.
3765883
This book is a must read for all entrepreneurs and their marketing department.  If you're lucky enough to read this book before developing your business plan, you're going to benefit greatly.  This book really helped our team dig at how we were developing and marketing our application and our business.

The examples of the book are unique and interesting, supporting the entire premise.  Perhaps the best feature of the book is that it can easily be used as a checklist for your company, your product or your service.  This book must be purchased by you and must be read by your staff.
3513167
This book is a gem, an actionable and encouraging guide to how you and your business can rise above and get noticed in a crowded world. Digital Marketing Expert Steve Brossman lays out a simple formula to grow a profitable business by positioning and capitalizing on your unique gifts in ways that will attract and delight customers. The book is a fun read full of practical advice.
1620672
Joe covers some important marketing concepts in this book. An excellent read for any business owner or non-profit looking to accelerate their marketing efforts.
1217408
This book is definitely a great blueprint for marketing. Love it!!
2815749
This book is fantastic!  Paul cuts through all the marketing hype and gets to the heart of building your business.  Not just a bunch of theories that require millions of dollars to implement, this is a hands-on, nuts and bolts guide to creating a real plan for your business. Do yourself and your business a favor, pick up this book today, read it twice, and then get busy creating a marketing plan that will drive real results.
611969
Anyone who has read a marketing book already knows about the strategies of direct contact, networking, referrals, public speaking, writing, publicity, promotional events, and advertising.  But this book totally changed my thinking about how to choose a strategy, based on my need at the moment: filling the pipeline, following up, or getting appointments (and sales).  Each marketing strategy has a different value in terms of effective outreach, visibility, and credibility.  CJ Hayden details lots of ideas for taking action to help you get unstuck. Whether you use the 28-day action plan or simply redirect your focus, you will benefit from reading this book.