Because of this book, my Social Media Management class ...
347461
Because of this book, my Social Media Management class has a ton of interesting content to discuss in class that is also applicable to everyday life. Definitely a must read!!
2441582
Fantastic!  What occurs in my class has improved immensely because of what I've learnt from this book.
3059201
I'd like to consider myself a social media expert. I manage social media accounts from Twitter to Google+ and everything in between for my agency, as well as for clients. At this point, I didn't expect to learn much from Jab, Jab, Jab, Right Hook. I couldn't have been more wrong.

The book is filled with examples and techniques that I could apply right now to our social media campaigns. However, it's the deeper lessons that really made me like this book and make me think that I'll read this book over and over.

It's the book, I wish all of my coworkers, all of my clients and all of the brands I see pushing, pushing and pushing on social media would read.
1621525
My expectation when I opened the box from Amazon with Miriam's book was that I would be reading a "Social Media for Dummies";  Well, indeed this book does a great job covering the basics of many social media tools.  But it also covers the most popular tools at a level such that I learned several new things about each tool. Miriam provides much more than how-to information, she provides strategic insight about how to use each tool to benefit your career.  I really appreciate how Miriam incorporates the knowledge and advice of over 100 social media experts to explain different strategies for success.  I refer to my copy on my Kindle at least twice a month and I have bought many copies for people that I coach to help them accelerate their social media effectiveness.  Look no further for a great social media reference to accelerate your career!
4381830
I am Brazilian and I recently attended the course "Advanced Digital Marketing, Augmented Reality, Web 3.0 and Social Media at ESPM - Escola Superior de Propaganda e Marketing, conducted by Marcelo Negrini, where I got the book name. I really liked the book because it teaches us to make a difference on the Web, generating confidence in our target public and in our real and virtual relationships using correctly the best social networking sites, blogs, etc. When I finish reading it, I spent some time in the review of major concepts and I made a book review in Portuguese and I posted it on my blog.
345105
If you are thinking of using social media as a tool to attract more business, several of the chapters in this book will be highly relevant to you.

Here is the cliff note guide I sent to my team:

Gary Vaynerchuk is occasionally irritating and obnoxious, but I have to give him credit - I got a lot of great ideas from this short, fast-reading book.  This book helps you understand why social media is an important cornerstone to building your business, and gives a lot of specific ideas of how to incorporate SM into your day-to-day biz activities.  The best idea I took from this is it how to out-reach to your target community to get engagement.  Brilliant.  If you want to attract new clients with interest and SM marketing), this will be highly relevant.
* Chapter 1 - skip
* Chapter 2 - only read page 24 (storytelling); skip the rest of this chapter
* Chapter 3 - skim
* Chapter 4 - skip
* Chapter 5 - create great content - read.  Page 51 is a great Realtor blueprint.
* Chapter 6 - read carefully.  Page 67 is the core philosophy that makes this work in an authentic way.  I really liked the Twitter ideas on page 68-75.  It's worth getting the book for this alone.
* Chapter 7 - skip
* Chapter 8 - important for person newer to internet marketing and essential for experienced marketers.  Read it twice.  This is the critical part of the overall approach I've missed until now.  Seems obvious in hindsight, but I wasn't smart enough to figure it out until I read it here.
* Chapter 9 - pretty short
* Chapter 10 - read.  It's a checklist recap of what to do
* Chapter 11 - for advanced folks, a good set of ideas; everyone else can skip
* Chapter 12, 13 - skip
2821394
This book is broken into bite sized pieces which allows you to put yourself on a self-paced course of social media. The author does a great job in the first chapter of sharing the evolution of television advertising and how it morphed into what we now know today as social media. This is an all -encompassing book that any person or company can use to roll out a full marketing plan and how to incorporate traditional media marketing, print marketing and social media. It teaches you how to track social media and the importance of synergy between the marketing dept. and the operations department.

If you're brand new to social media and don't really understand it, just start at chapter one and work your way through. If you're more experienced, you can skip to the back chapters for more of the how to's and strategies. Its laid out so you can learn in just 1 hour a day and it will take about 3 months or you can do multiple chapters and "to do lists" in one sitting and implement a social media campaign in just a couple of weeks or less.
2639183
Today it is not enough to have a business email address and website.  While content still matters, it is only part of the equation.  It takes the power of social media to revolutionize your business and leverage it for success by interacting, sharing, and collaborating in the Social Web. (p. 21)  How do you harness this force in the Social Web without completely wasting your time?  In this major revision of her previous book, entitled A Survival Guide to Social Media and Web 2.0 Optimization, Hay (graduate education in computer science, applied mathematics, and psychology; President, Dalton Publishing; Owner, PLUMB Web Solutions and Social Media Power), a writer, publisher, veteran Web developer, and pioneer of social media and Web 2.0, presents a no- nonsense, hands- on, nuts- and- bolts, real- world, practical guide to successfully building and optimizing your presence in the Social Web by means of social media strategies and tactics, social media plans, RSS feeds, blogs, WordPress websites, podcasts, vidcasts, webcasts, social networks, micro- blogs, social bookmarking, crowd- sourcing, media communities, widgets, badges, social media newsrooms, social tools, and more.  Each chapter is generously- illustrated with numerous, pertinent screenshots of the strategies, tactics, and tools set forth by the author.  Not intending her publication to be about social media marketing or web tools, Hay conceived this resource in terms of the goal of helping readers build a solid foundation in the Social Web using Web 2.0 tools that have weathered the social media storm.  (p. 22)  After reading chapters 1 and 2, which discuss creating a social media strategy and preparing for it, readers can read the various chapters on an as- needed basis or the entire book.  While the majority of the fifteen chapters cover social media tools and services--not limited to Facebook, LinkedIn, Twitter, Delicious, Digg, Flickr, YouTube, Scripd, and SlideShare--as they relate to the author's goal, the final three chapters address pulling it all together, looking to the future of the Social Web, and measuring your success in the Social Web.  Four appendices and a companion resource CDROM supplement and complement Hay's text.  Of interest to do-it-yourselfers, small business owners, independent professionals, authors, publishers, marketers, PR professionals, students, and anyone who needs to grow his or her presence in the Social Web, this nicely- presented, well- written, informative, useful, worthwhile, and significant book is an absolute must-read for the aforementioned individuals, possessing a beginner- to- intermediate knowledge of the Social Web.  It is very highly recommended for many large public, academic, and special libraries--C. A. Lajos, The Librarian's Review of Books
742398
I'm a small business owner who has been trying to get my head around social media.  I have a personal facebook account, but absolutely don't want to mix my personal and professional lives, so I've bascially just avoided the whole topic.  NOT ANYMORE!  This book completely opened my eyes to the fact that social media is a great way to build relationships, which in turn leads to more business- be it sales or referrals. I also see how this can be helpful for larger organizations, where relationships are almost more crucial to give the feeling of a personal touch.
One thing I really like about this book is that it contains a plan to help you get started.  Social media can be overwhelming, especially for anyone over a certain age (me! and I'm pretty tech savvy).
I'm definitely going back and re-reading this.  Excited about implementation and seeing what it can do for my business!
2777787
Each chapter is a golden nugget. Social media can be simple and so is this book. I can see myself requiring that new people on my digital staff read this book.
2487712
We read this book for my marketing class and it was really interesting to learn some new things about my social media usage and my digital presence. It was easy to read because of the format, instead of being a boring book it was bullet pointed and fun to read.
4441564
Its been really useful on social media sites like like twitter, facebook etc..And it might boost your businees by using some techniques taught right here. Overall, its a great book!..
87069
I'm working to create an information product and am working to figure out how best to "get it out there". Up until now I've thought taht social media was, well, social.  (This is, non-business.)  Michael Hyatt clearly & succinctly lays out not only what to do step by step, but WHY it's important for businesses (and causes) to reach out using all these media and create a platform in which to get your message to the world.

Very helpful!
3771024
I knew very little about Jeremy Goldman before buying this book but when I saw this book at the top of the Amazon list, I decided to purchase it.

As a social media consultant, I've read books on social media before but what I loved about this one was the anecdotal evidence he provided as examples, as well as many guest posts from others in the industry experiencing the day-to-day aspect of SM management, something other books didn't do so well.

I also loved that when I had questions, Jeremy is more than willing to connect with his fans on Twitter to chat so it's not a solo experience.

Overall, highly recommend this book. If you're in social media management or marketing, definitely worth it.
3251160
The editor of this book is Bob Fine, social media evangelist, who is nominated for the Twitter Shorty Award, 2011 in the author category. Bob has compiled a brilliant study of pioneering uses of of social media by businesses and organizations to influence customers and followers. This book is instructive and riveting because it provides brick-by-brick examples of methods used by social pioneers to make the global village a reality. The case studies abound: from the ebullient Ted Nguyen who is getting everyone in Orange County, California to tweet about bus schedules and on-time arrivals to the cerebral Neal Shaffer who chronicles the detailed story of a jobs recruiter that built a Linked-In Group that boomed business and will likely result in lots of jobs.  As Mirna Bard asserts in the Introduction, the social web "has redefined the rules of customer engagement by offering a new low cost avenue for communicating, educating, entertaining and collaborating." Some 270 pages later, we readers are all convinced of that! No doubt, adapting the strategies in this book will give your campaign a boost.
3914951
I knew I would love Jen's book before I bought it because (1) even though I've been a member of Twitter since March 2009, I still have a LOT to learn, and (2) I need to make better use of social media. I've been going through a trial and error process with Twitter since the beginning of the year, and this book will help me sort that mess out. Twitter is a powerful networking tool, but only if users understand the basics FIRST. This book delivers this information alongside areas where readers are able to write about how to make this social media experience the best it can be. Thank you, Jen!<a data-hook="product-link-linked" class="a-link-normal" href="/Get-Twitter-pated-A-Handbook-for-Writers/dp/1475079613/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Get Twitter-pated: A Handbook for Writers</a>
360981
Most of this is not rocket science, but the author does a good job organizing the material and provides practical advice on how to leverage social media.