Not a warm white light.
357351
Good, small bulb, but the light emitted is not a warm white color; even though it's listed with a 2700k color temperature, it's much whiter than incandescent.  I ordered this and a Cree 40w to test among regular bulbs in a ceiling fixture; the Cree blended in well, while the HitLights bulb was clearly giving off a much cooler white light in comparison.  Seems like a nice little bulb to use in some situations, but not if you are trying to blend in with or replace the same type of light as incandescent bulbs.
1926205
First, I agree with the other reviewer that there is no difference between the middle and the highest levels.  You really see no difference.

Second, these are definitely NOT soft white.  They have a real "silver" (for lack of a better color to describe it) tone to them where soft white will have more of a yellow tone to them.

I put two of these in the lamps next to my bed and I couldn't take the color of them after one night and replaced them.  There is really nothing soft about the light they produce.  Perhaps they would look ok in an office setting if used during the day, but in my opinion they are not appropriate (based on what I am used to) for lighting up your home at night.

They fit fine in the lamps.  They are roughly the same size as a typical 3-way bulb.
303731
My electrician didn't like how they were built - he said that they were difficult to install and cheaply made. But, it was a great price and we're happy with them. The light is really white, not warm at all - looks like Solatubes, with real sunlight coming in. It doesn't fill the room with warm light, it's more bright white.
43518
not a very bright light output.  and the "white" is merely red, green and red on at one time.  would not order again.
2427680
My previous review still stands however, after using it for a bit - these are not warm white - they are very bright white.  Keep that in mind.
4510835
Price good, lighting avg., but definitely not even close to being white. As yellow as the std.
331420
This is a fairly "blue" light, not what I would normally have called soft white.  Other than the color being off it is fine
2970577
Give a nice white light, but for all these are hyped up to be, they aren't much brighter on the road than standard bulbs.
210583
The lights are a bright white and not a warm yellow like the photo. They do the job though.
2264990
Warm color temperature, but not as bright as the old incadescent bulbs.
4622066
Structurally cute but NOT a warm light. Very white / halogen like.
3933932
I ordered this light to replace my dimming Aqueon light.  I could not find a color temperature rating on this one so took a chance on it as it was the only one listed.  This is nowhere near the 8,000K of the light I had.  This light isn't bright white at all.  It's a very dingy yellowy color.  I'd estimate the temperature to be closer to 5,000K (or less).  I'm not happy with the way it look in my aquarium.  I'll end up eating the money I spent on this one and just purchasing from my local fish store.  I would give 1-star but, the light does actually work, so it gets an extra star for that.
4179292
The color was not as warm as lights I replaced.  I'll get used to them though.
3545176
Its not warm white - more of a pink.
Hopeless for kitchen under unit lighting, will try to repurpose to landscape lights.
4316022
Not warm light at all.  very blue and cold  gives that hospital feel.  left is  this kingso bulb the right Is the traditional bulb.
1146991
Be careful buying them, because the color temperature is awful.  They put out an extremely bright, white light that will make everything look horrible.  These bulbs are not appropriate for home lighting.  I did not notice the color temperature rating of 6000 K. If you're looking for LED bulbs, make sure they are in the 2500 K to 3000 K range.
373428
The packaging states natural colors, like you would see if you were outside. Baloney! The bulbs through off so much Yellow they are dingy. Now if this what you want, then fine. But I like White Light. White Light is not overwhelming when an LED bulb mimics 40 or 60 watts. Look for 3000 Kelvin if you want White Light, If you want Yellow 2700 Kelvin will do the trick. I know it's not logical, but I didn't invent the Kelvin scale! The 10% difference is HUGE!