Real-world look at PR
348203
For Immediate Release offers a captivating, real-world perspective of public relations along with the keys to succeeding in this highly competitive industry. Its a great read for PR pros at all levels and ideal for college students. As a professor, I use it as the main text for my Advanced PR class The students appreciate the concise writing style, the practical advice and Torossians compelling stories
4923665
I've read at least a dozen or so books that cover various aspects of online marketing and pr.

I work for an ad agency/pr firm, but I am also an entrepreneur.  This book is an excellent resource for both audiences.

The authors have written a book that is interesting and fun to read, but also includes practical "how to" advice on how to implement and make sense of the radically changing digital landscape.  Tons of information is covered, including references so that readers can do their own research.  This book will get readers excited about the huge potential available online, and also give them the tools to implement various marketing and pr strategies.

Very good book!
106255
This book is not just a straightforward how to about entering into the world of PR, but it is a guide to how to not inflict misery on yourself and others as you do it. PR flacks are generally loathed due to indoctrination into an older model of push & coerce interaction as part of their early training and stick with it for the rest of their careers...assuming they don't painfully flame out in the first year. The current model rewards those who survive doing PR the first year in the manner that we, the recipients, *hate* by giving them a new crop of trainees to toil beneath them just as they did before.

Mr. Zitron has tried to show a path that should be more rewarding to the new person doing PR, the journalists they will interact with, and most importantly, give better service to the client that has commissioned their services. You want to help journalists craft the stories they seek without tainting the story or client with their distaste for you.

Basically, it's a reminder on how to be a good human and help each other to mutual gain, a lesson applicable far beyond the world of PR. The world is not zero sum.
266876
Dick Martin pulls no punches in his review of AT&T and the PR efforts he led while head of the company's communications team.  His insights come from his PR leadership during some of AT&T's most tumultuous times.  The inner thinkings of CEOs, CFOs and more are on display as the company tackles increasing challenges in the marketplace.  Martin appears most insightful when he shines the spotlight equally bright on the company's PR efforts he led -- what went right, what could have gone better, and what went wrong.  A good read for those interested in corporate leadership and the communications that often accompany it.
233451
I loved the real world approach in this book as it included the  combination of the human thought process with the hard core business  perspective.  Goldratt presented an easy reading and grassroots approach  void of boardroom jargon and public language.  Can't wait for the sequel!
3088108
Refreshingly honest book that cuts through all the PR stuff that powerful people usually put out as advice :-)
317352
As a PR practitioner, I plan to get this book into the hands of my clients. It can help them in a fun, informative way understand the reality of public relations--in other words what works and what doesn't.  Robert Deigh knows his stuff and he knows how to communicate it.  I hope that university PR courses adopt this as a text.  It's the practical advice that folks starting off in the PR profession need.
2915979
I never took marketing or PR courses in college and now that I have my own business I see what a mistake I made!  Public Relations Made Easy has been tremendously helpful in develop my marketing plan and in planning and creating press-releases etc.  Not only is it perfect for beginners like me, I imagine that the conscise nature of the book and the easily referenced "Top 10 List" approach taken with each topic would make it a useful refresher for those with expericence in the field as well.
4370283
"So 5 Minutes Ago" deals with Alex who worked as a publicist for a not-so-hot PR agency named DWP, which dealt mostly with B-list celebrities. As a publicist, Alex was expected to spin stories, attend parties, cater to the needs of her clients, and basically, making sure her clients receive the right publicity. Her life became more complicated when DWP was merged with another rival company BIG. Her work which was very demanding to begin with became unbearable when there seemed to be divisions in the newly formed DWP-BIG and Alex wasn't sure which side she was on or should be on.
I think "So 5 Minutes Ago" is quite an interesting read as it provides glimpses into the life of a publicist in the ever-changing, competitive and shallow Hollywood. The book provides insights such as the work that goes into making sure an actor becomes a celebrity or the importance of appearing in various functions/events. The author seems very knowledgeable in this area which makes the book insightful and at the same time fun. In addition, the characters in this book are very vividly described, which is definitely considered a strength. Definitely an entertaining read!
1241071
The author knows what she's talking aboutfor years she's run one of the preeminent marketing blogs in the industry. Now she's put together her wisdom and experience in a practical and entertaining guide that will help business owners navigate their way through the digital age.

The book takes it name from the many bad actors who make empty promises about getting you 10,000 Twitter followers or cleaning up your reputation online. And it busts the many myths surrounding social media, search engine optimization, content marketing, media relations, crisis communications, reputation management and other topics vital to the success of any business.

The bottom line is this: only a thoughtful, strategic, long-term approach to PR and marketing will succeed. So beware of those who promise instant results or overnight success. Cutting corners just won't cut it.

If you're a business owner or entrepreneur or a department head responsible for marketing your business, youll come away with tons of practical tips you can apply right away. And if you're looking to hire a PR or marketing firm, Spin Sucks will arm you with the information you need to separate the scammers and sloppy operators from the true professionals. Youll be able to ask the right questions, talk intelligently about your marketing goals and expectations and critically weigh a potential partners claims.

And if you're a PR or marketing person, the book will seriously challenge you to step up your game.

Best of all, it's well written and conversational in tone, so it's not a drag to read!
4806363
John Bailey's book is a candid and intimate portrayal of his life as a PR professional and business owner. I truly enjoyed the historical look at his career and his valuable insights. Best of all, The Power of Ownership was a catalyst for my decision to start my own PR firm a few months after I read it. Thanks, John!
3837675
Everything presented in this book will help those charged with the task of generating publicity.  Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled.  The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience.  Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach.
"The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story.
An excellent introduction to the strategy and structure of a publicity campaign!
1201117
Richard Laermer, PR pro of a New York City Public Relations firm, spills the beans on the secrets of the buzz-building industry in this concise and easy to read book.  "Full Frontal PR:  Building Buzz About Your Business, Your Product, or You," is a perfect little concise guide, one that is very readable by the way, for those medium to small businesses that may not have it in their budget yet to hire a marketing or advertisement firm.

I have been in the Public Relations field for three short months now and picked up Laermer's book from Amazon to delve into some professional reading on my new-found profession and I must say, it didn't disappoint.  I found myself learning a lot and tried to hone in on the chapters discussing on-line ways to build buzz as its very much an interest of mine as well as directly related to my professional job.  If your marketing and communications budget is tight, you could easily pick up Laermer's book and take a few suggestions (in your spare time right?) and run with them to get your business more exposure in the press and the public eye.  After all, you've got to find some way to get your product, service, mission in life out there.  I used to do non-profit management and I have to say, I wished I ran across Laermer's book upon starting that job.  I think it would have given our non-profit better tools to court the media than those we were using.

One of the best features I liked about the book is the invaluable web site recommendations collected at the back and scattered throughout the book.  I haven't had time to peruse them yet at length but plan on book marking them and using them at work.  Some of his advice was covering known ground so the book might not appeal to the PR pros who have been in the industry for 3 or more years I'd say.  But I'm sure for the open-minded among you, there are things you can pick through from "Full Frontal PR," that might jog some thoughts and ideas.  I think for some folks who have been practicing PR for awhile, there is a reluctance to embrace new media formats for getting the message out there in the papers, on the web, and on the streets and in the homes...this book may just open some of those windows for you.

Good book.  Catch a buzz in your local bar while reading this book and then follow-through with some of Laermer's advice.  You never know what just might pop up?  ...mmw
241313
Probably one book you can't miss if you are into marketing in any way.  This book will walk you through the ins and outs as well as tell the story of how marketing and blogging can influence business in many ways.  Understanding how the media works in todays world is essential to doing anything in business.  Must read!<a data-hook="product-link-linked" class="a-link-normal" href="/Growth-Hacker-Marketing-A-Primer-on-the-Future-of-PR-Marketing-and-Advertising/dp/1591847389/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising</a>
1054225
The author brings concrete real world examples to life to describe the strength and the challenges of the SAP ecosystem. He writes one of the most respected blogs followed by CEOs and CIOs who want to learn about what's going on in the world of enterprise software. For me, the book brought to life the huge cloud opportunity lying ahead for all enterprise software vendors - and SAP taking a shot at it. He does a great job of highlighting how real customers are trying to make sense of a company in transtion - from on premise to cloud, from apps to platform.
2748424
This has been a great read for me during my first few months in the world of PR. Practical guide with funny stories. Emphasizes the importance of actually being a human and caring about others, not just spewing out a bunch of crap to sell to journalists. Great read with valuable insight.
3105025
Marketing in the #Fakenews Era: New Rules for New Reality of Tribalism, Activism, and Loss of Trust by Peter Horst tackles the tough subject that people today are quick to act and slow to think.  Whats a company to do?  Stand on the sidelines and try to stay under the radar, or take a side and a stand?  Which way helps your marketing and pulls in more clients? Do you do what you feel is right, or what the public wants you to do?  Social media marketing today has made it difficult to do business without thinking of the long-term repercussions anything you do or say may have.  Read this book if you plan on marketing your business  it is very informative, full of good advice.  Forewarned is forearmed, and you must be forearmed in the cutthroat social media world today.