red is wonderful. I have already used it several times
353785
My Bella one scoop on cup coffee maker, red is wonderful. I have already used it several times. I love it and it does more than I thought. You can even use pods in it...
2293019
I've used this 100 times and it's like new.  Wonderful product for heating soup, chili, oatmeal etc...at work.  Get the red one and you don't have to worry about the stains after tomato products.
1998118
The same as I purchased before, it is a wonderful product
4553728
Wilton is great for some products, but as far as coloring goes, Americolor has this market cornered.  Their colors are super strong and it takes very little to get the red color I desire.  I haven't noticed a bitter flavor in anything I've made with it...red velvet, red fondant, red frosting/icing.  I don't always eat everything I make, but I've not had any negative reviews yet!  Want red food stuff?  Here you go!
3655865
I LOVE it!  I have an older kitchen and can't really afford to put in a new one so I like to decorate it to make it prettier. I am using a lot of red in my kitchen, in fact almost all my kitchen accessories are in red.  When I saw this, I was instantly struck by the unique look and it was red,  It seemed a little high cost for a paper towel holder, but this is well worth it.  It is wrought iron and a very subdued red that matches the look of the design.  It looks fabulous in my kitchen and EVERYONE who comes into my kitchen immediately notices it and wants to know where I got it.  It is well made, great quality, perfect red color for it and we'll worth the money - certainly cheaper than redoing my kitchen!  I recommend it highly and I am completely satisfied with this product.  I think this would make great gift!  Gail
1455701
I love the bright red color of this piece (silly I know) and it's very easy to clean- fits perfect in the 6qt InstaPot
2325451
I have only used Wilton gel food coloring before, and the Americolor is SO much better.  The colors that come in the pack are great and the gel is very potent- it doesn't take much to make very vivid colors.  The only complaint I have is that the bottles are TOO small.  I ran out of red after only a few batches of red icing.  I have ordered more, but they could easilly make this pack with bottles double the size!  Either way, I'm an Americolor devotee now :)
4369854
I have two red ones in my kitchen because everyone fought over the first one. The microfiber cleans so easily.  I have had to replace the wheels on the older one,
3272495
User friendly and reasonably priced.  I can find it in my case because it is RED!
4409881
The product is great.  The color goes on evenly with my date stamper.  Of other red inks, this one is more vivid.  The only drawback is that it bleeds through to the other side of pages.  Therefore, for marking homework/classwork, I must be careful where the date stamp goes since it will be seen on the other side.  That said, I use it daily.  So far no sign of the color fading!  About 1 month of constant use daily M-F.
775352
i absolutly love my new colander it adds a nice color to my already red kitchen theme and it does a very good job i love it
990695
I ordered this item as an add-on to an order to get to free shipping.  I wound up liking it a lot!  I can always use new spatulas, and I chose this one because it was a fun color.  I forgot that whenever I use my white spatulas w/ tomato sauces, they get discolored.  Well,no more.  I use this red one and it's all good.  I also like that it is one, unseamed piece, w/o any nooks or crannies to get food stuck in.
2278995
This is the 10th time you have asked me to rate this product. Obviously I keep getting it, so I love it. Enough already
3869050
I am very happy with my purchase.  The unit came ready to use right out of the box and it works wonderfully.  The head with the blade is easily removable for cleaning. I love this shade of red.
4048320
I purchased these for my mom because she was looking for a good Red. Most red coloring you get you have to use A LOT of and it still looks somewhat pink. She told me this was the best Red color she ever used and really enjoyed the variety of colors that came in this pack. Unfortunately, she has not used the other colors yet, but she was so pleased with how the Red turned out she wasn't concerned that the other colors would be any less exceptional than the one she used.
4355914
We  got the  mixer for my older daughter. It is identical to the one we have been using for eight years and value tremendously.  The daughter was insistent about the color red for some reason,  Ours is cobalt blue which has zero to do with its functionality but everything to do with aesthetics.  The price increase is rather off-putting but I cant complain about the mixer's functionality which is superb.
4895131
Perfect balance, great heft, and I love the red color. It has become the only thing I write with--and I write a LOT.