Excellent reference if you choose to use AdWords
353245
If you are using or plan to use Google AdWords to generate business, read this booklet now.  You will complete the reading in an hour or two.
Why read it?  To improve the ROI of your Google AdWords advertising budget, improve your results (not clicks or impressions, but increase sales leads/revenue), and motivate you to expand your time allocation learning and implementing effective SEO.  I feel if you have effective SEO in place, using AdWords as a follow on marketing tool should be considered.
I have been hesitant to use AdWords for several years because acquaintances that used it felt they wasted their money.  All told me to invest time into learning SEO first (which I haveand I followed Jasons courses for the planning, implementation, measurement, and the corrective process).  Having read this booklet, I feel I have a reference to start the planning and measurement process.  If you are NOT a vested Google AdWords expert that keeps up on this topic by using tools/resources such as Keyword Spy, read the AdWords blog, use the AdWords help center and like resources, this booklet will lay the foundation you need to get started. I believe the AdWords Resource section is worth the cost of the booklet by itself.
Is the Jason a creditable resource for SEO and AdWords? Absolutely.  Jason knows this business.  Search his name on youtube.com and look at the posting dates of his entries (he has longevity and wisdom); look at the titles; take a few moments and view these entries then check out the resources that are referenced in the videos.  Think about what you just saw and the content of the referenced resourcesand it was free.  I find Jason consistent in providing an understandable path that you can implement.  I believe his other books and this booklet will save the reader time and money and help them achieve results quicker than those that do not use his material.
1369256
I'm an amateur blogger and so I had a lot to learn about SEO and internet marketing. I picked up this book so I could get a grasp on SEO but was impressed to find content that went well beyond just SEO information and helped me figure out a few ideas for marketing on my blog (and how to market my blog).

I still keep it handy as a reference.
3497293
The first edition of this book was published in August 2011. I read it in October and some of the system changes Facebook implemented a few weeks ago have already outdated some of the material. The author references the fast paced nature of Facebook's evolution many times and writes about some of the legal uncertainties advertisers face in the future of targeted online marketing. This indicates that many updates and editions of this book will be released, let the buyer be aware of this and make certian that your are getting as current information as possible.  Having said that, there is also some very timeless, relevant and sound advertising/marketing knowledge to be gleaned from this book.

This would be an overwhelming book to a person in a small start up. On the positive side the author's experience is an excellent resource of examples and how to apply market knowledge to advertising campaigns. However, it is a lot of information to digest for a beginner or inexperienced advertiser. It would be a bit like drinking from a fire-hose and probably bring a beginner to a standstill.

I would have also liked to have seen the information organized better.  I like to have books like this available as quick references that I can pull off the shelf and quickly look up and specific area, but it is just not set up that way.  On the other hand there is a wealth of great information here, some in didactic principle and some in the form of (real and fictitious) examples.

Bottom line; I would recommend this book for people with 'some experience' to 'expert marketers and advertisers' there are nuggets in this book that nearly anyone can learn from.

If you're a new start up or a mom & pop shop be aware that this could be information overload. You might try some of the free video sources just to get your feet wet (set a budget that would be equivalent to what your comfortable paying for a little education) just search for 'How to advertise on Facebook.'  After getting something going, then I would suggest reading this book.  At that point you'll have enough experience to apply some of this author's insights.
3099497
A lot has been said on previous reviews about this book. And I just want to add some quick two cents. First, the author gave EXCELLENT advice on figuring out what key words to use for your book.  Using his techniques, my book landed on the first page of search results for various, popular terms.

Second, the discussion on sales figures and amazon sales rank is very helpful.  The book is well worth its price.
2467372
You may not use them all, but this books will show you how to gain traffic on your site and better yet, how to keep people coming back. The author explains the pros and cons of each strategy. I discovered many ways to add traffic that I previously dismissed because other gurus cautioned against it. Well, guess what? The reason others dismissed the idea was because they ( we) were utilizing it the wrong way.

I strongly recommend this quick book. The tips are all easy to understand and to implement on your site. This book was well worth the inexpensive price.
2569652
This book proved perfect for a beginner. Stevensons consice and accessible language gave me insight into the various principles and practices of SEO marketing. And, it will make an excellent reference guide.

This is not a how-to book, but what-to-do and why-to-do-it book. There are plenty of videos and step-by-step articles that explain how to add plugins and how embed videos out there. But what Stevenson directs the thought behind it. So that, when you are developing your web pages you don't have to shoot from the hip. I, now, feel prepared to create a plan to market my own sites!

The book has a helpful, easy to understand set-up. Every chapter is outlined in the same pattern and ends with an activity. Both Stevensons thoughts to ponder and end of chapter challenge guided me in improving my pages in specific ways.

I really appreciated how Stevenson affirms and corrects common perceptions related to SEO marketing. He shares the downside of plugins, the necessity of tags, and the importance of mobile optimization.

My only criticism of the book is the jargon. While Stevenson does a great job quickly explaining some jargon that a beginner may not be aware of, I did have to look up some terms on my own. I think a glossary may have been a beneficial addition!
4061979
Google AdWords is one of the two big things that Google does to generate revenue (the other is Google AdSense). When you do a search on Google, you get a page back from them that lists the web sites best meeting the criteria you inserted. If you're put in a common search term you might get 1,276,893 sites that meet that criteria. Not too helpful. But off to the right, and perhaps across the top, you'll get some 'Sponsored Links' -- those are AdWords.

Your web site by itself might be site number 659,235 that Goodle will show (if anyone will scroll down that far). But if you pay Google a few cents each time it's clicked on you can get your site listed in the column on the right.

This book is all about how to use AdWords. How to select the search words where you want your ad to appear. How much to bid for each click. How to test ads. How to use Google's tools. Google's rules. There's a whole book here, and it's full. But if you're trying to drive hits to a web page and sales from the hits Adwords is probably your best bet. And it's clear that these guys know what they're talking about.
1622881
Richard Pinsker does a great job of bringing it all together if you're looking for consulting arrangements or permanent employment.  This is the only book I've run across with the formula for how to determine what you charge your client.  If the concept of "Branding" is new to you, this book tells you how to do it.  Then, it shows how to develop the marketing tools to promote yourself. Great application for today's environment.
4951862
I think the author intentionally spent extra time on some of the keywords in e-business that are often overlooked or misrepresented (e.g. commoditizing products, disintermediation).  The ANSI X12 and EDIFACT appendix is invaluable.  There are also several pages dedicated solely to supply chain, e-procurement, and EDI.  Recommend it highly.
3582662
I have seen many books explaining graphic design principles, but this one is the first to show their application in real life advertisement projects. Every unit is explained with the help of real life ads, good and bad, making it really easy to see the difference. The book is packed with examples, at least 10 - 15 images on each spread, each one accompanied by comments related to the topic discussed.

The author goes into detail of each technique saying where it can be applied  with what effect.

I really enjoyed reading this book and it became not only a source of inspiration but a great reference material I keep on my desk.
770839
Excellent guide for those who want to know more about Internet marketing resources and tools. The lists include online research tools, SEO tools, Video marketing, Image resources and many more. This book will save you a lot of time and money as the author did the research and presented the lists of the most popular sites in clear and concise way.
3116763
Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines by Samuel Blankson

As a provider of web hosting services to small website developers I often stress to my clients the importance of search engine optimization when they are wondering why their site generates less traffic than they had hoped for. I now have the perfect title to recommend to them.

On reading this book I was delighted to find another comprehensive guide - in line with Blankson's "Guide to IT Contracting" - starting from the basics with good domain name choice, META tags,  search and directory submission, back-linking and banners; running through social marketing techniques including forums, groups and blogging; taking it the next step looking at driving traffic to your site with paid advertising, inclusions and affiliate marketing; fine tuning the basics and monitoring your hard work with more advanced tools; and finishing off with good old-fashioned offline methods of website promotion which are often forgotten including news, radio, tv, billboards, and others.

The informal style of writing the reaches all levels and uses limited jargon so that beginners do not feel intimidated and can immediately implement the strategies explained within the book. The advice imparted at the end "A large part of SEO is iterative and so you cannot expect to get 100% results from a single sitting..." is particularly important: a small effort on a regular basis ensures that traffic continues to finds your site - more than a one-off effort is required. So keep this book close at hand when you are enhancing your website!
1611816
I bought this book intending to learn about ADO and scripting. For the most part, the book was successful in teaching me the concepts and relevant objects. One of the good points was the ease of use and reference of the  book - it's nice to have each chapter solely devoted to each ADO object.  There is also a very interesting performance study that is probably alone  worth the price of the book - very useful.
Now, complaints. As others  have said, although the cover and intro text may indicate you can use this  book as is with many languages, this is not the case. The authors show very  brief examples in one of the leading chapters on C++, J++, and other more  advanced languages, and then proceed to VB/VBScript for the rest of the  book. If you aren't using these two languages, I'd suggest you look for a  book IN ADDITION to this one.
Overall, an excellent book, especially for  the price. I was able to get ADO working with a simple Access database in  no time after reading it. Also, for those who bother to look at the  examples on the Wrox site, they work well and provide all the source.
3413139
I have been an adwords advertiser for some time. Advertising on adwords can be a very expensive affair if you do it wrongly and I strongly encourage anyone starting on Adwords to learn about the techniques on how to advertise effectively before you even do anything.

Do not rely only on the online help provided by Google. It is definitely not enough and there are many techniques that you can use to (1)get more people to click on your ads (2) get your ads shown at cheaper prices.

Perry's book will teach you all these from head to toe.

I have read Perry Marshall's other book, "The Definite Guide to Google Adword". Compared to the other book, this book "Ultimate Guide to Google Adwords" is geared more towards beginners and people who are just getting familiar with online marketing.

So, it doesn't assume that you know common internet marketing terminologies. It also includes chapters that cover topics like Search Engine Optimization (SEO), email marketing and copywriting - essential things that you also need to know.

I do not know why Perry is selling this book at such a low price. If his aim is to make money, he could easily have packaged this book as an ebook or course and sold it in the $100-$200 range.

If you are going to spend hundreds or even thousands of dollars advertising on Adwords, this book will save you a lot of money - Way more than the cost of the book itself.
1128277
This book is loaded with ideas and methods for creating links to your site that can not only get it ranked in the SERPS but can also generate a huge volume of traffic from related sites in your market or industry.  It's not quite the ultimate guide though because while Eric and Garrett walk you thru their processes for effective link building there are pieces or thought processes not thoroughly explained.  Parts of the book reveal methods at a high level and then leave it up to the reader figure out how to apply them.  Granted every market, niche, and industry are unique thus requiring different approaches, vocabulary, and assets.  However it would've been extremely helpful to have 5-10 consistent examples throughout the book of major markets so the differences in approach and application of link building methods was more clear.  Even without the examples though the book is excellent and a must read for anyone looking to rank their site in the SERPS and drive a lot of non-paid traffic.
1396466
I like to buy books that I will reference time and time again.  This book fits that category.

It is a broad overview of the SEO field.  A lot of books are way too basic to be of any practical use but this book is good for an intermediate level internet marketer.

Basically, it gives me a broad overview of an SEO tool that I then google and research some more.

A great investment for anyone with a website.
2732701
I've run marketing departments in the past and going forward this will be required reading for my web folks. The book is very readable and is packed with usable information that can be quickly and easily leveraged to increase your SEO results. I highly recommend this to others looking to increase their SEO results.