one of the softest heated blankets you will ever own
358267
I love how soft this blanket is. I imagine what it would be like to hug a fluffy cloud in the sky that's what this blanket feels like. The electrical cord is very long to allow freedom of placement and the adjustable heat works well. I only used one side of the blanket and it heated up very well during those cold winter nights. Haven't needed to use it this past year or so but it's still in the closet ready to go. It's been washed a few times (according to the directions) and still works like new. Most people do not bother to read the instructions on these things so their experience may not be that great. For example most heating blankets you are not supposed to sleep on them or put a lot of weight on them. You have to be under the blanket to feel the heat. They are typically not hot to the touch or you cannot feel the heat from on top.
2185783
This blanket is amazing.  It's a bit on the heavier side, but for constantly freezing folks like me, it's absolutely perfect.  One side is the extremely soft microfiber, and the other side is more of an extremely high thread-count sheet feel.  So glad I got this blanket, perfect right before winter. The king size is large enough to drape on the sides of our king bed.
3001272
This wool blanket is soft to the touch; it feels great, and isn't itchy. It feels softer to the touch than a Woolrich blanket I have (surprising since Woolrich is more expensive.) Unlike polyester blankets, it doesn't trap body heat to create a sweaty night's sleep. The blanket is warm and breathes. Finally it has a good weight and adds a solid tone and drape to the under sheets. Warm, snugly, and stays put. Pretty colors too. I can't imagine a better blanket than this, except maybe two of them if it's brutally cold. I keep my room at 65 degrees and this blanket combined with flannel sheets is ideal.
4943866
OH So Warm
This blanket is so soft and Super warm,its very light weight but its Super warm,I ordered another for my Mom who stays cold
The LT Brown Color is Beautiful its a Golden color,and so soft
4906018
The feel of this blanket makes my eyes roll back in my head and sleep overtake me.  It is so soft and durable.  It washes very well and retains it's soft to the touch feel.  It is also very warm.  Warning...don't go anywhere near this blanket if you don't have time for a nap.  It has earned it's name!  Brookstone also makes slippers, robes, pillows, pillow cases, and full size blankets out of this material.  I want them all!
688846
I bought this electric blanket because of an unusually cold winter where I live.  I purchased this electric blanket for my bed, and got a sunbeam camelot electric blanket (twin size) for my couch\entertainment area.  This blanket blows the sunbeam camelot out of the water.  No comparison between this blanket and other types of electric blankets (Like comparing a Ferrari to a Pinto.)

The blanket is extremely soft, smooth, and comfortable.  The other reviews are right, there is a pre-heat function on this to where when it is first turned on, it will heat up the bed\sheets.  The heat is SOFT, like the name makes you think.  It's on the manual in all caps bold that the blanket WONT feel hot to the touch.  DONT let this make you think it won't keep you warm.  I had the best nights sleep EVER.

PROS:
-very soft cushy blanket
-soft heat that keeps you warm and cozy all night (adjustable)
-preheat and auto shutoff timer
-good length wires
-you can't feel the wires (I seriously can not find them... it must use magic :-P)
-dual control (queen and king)
-washable blanket

CONS:
-the blanket must be one side up/one side down.... and the side that must be up has a large white label on it

Overall rating:
This blanket is amazing.  I highly recommend this luxurious feeling and heated blanket.
1223094
This blanket is very soft! My new favorite blanket.
3046515
Love this blanket. It's the softest blanket I've ever owned. I wish it were slightly larger but I still love how warm and cozy it is. Definitely follow the seller instructions on how to care for it though! You'd hate to ruin it by not following directions. Must have for winter!
3976068
This thing is SO SOFT! And so warm! I got it in Sage Green and it looks great in my living room. I haven't washed it yet so I'll update the review if it falls apart, but one thing to note is that if you have cats, this is a really delicate throw blanket to put on a couch. It snags super easy. I genuinely don't mind enough to knock off a star because it's such a good cuddle-on-the-couch blanket, but if you do, try to be careful with it.
4284460
this blanket is the most soft blanket that I ever felt. It is lightweight but provides warmth and a feeling of luxury. I definitely would recommend it to anyone considering purchasing a blanket but doesn't want the bulk of something heavy.
2977435
This is by far my most favorite electric blanket!  My last electric blanket took several minutes to heat up and parts had no heat but this blanket is not only the softest thing I have ever felt but you can feel the blanket start heating up as soon as you turn it on.  I sleep with this thing all year round because it soothes my achy muscles after working full time and chasing around 1 baby and 2 toddlers.  This is the best quality of electric blanket I have ever had and it is worth every penny and more!
3299924
This blanket gets SOOOOO hot! I love being warm at night but this blanket makes me hot! I have been keeping it on low and it's still too warm. Granted, it hasn't gotten that cold yet at night. Regardless, I am very happy with this blanket! Super soft too!
564259
This blanket! Ok, so my daughter and I conducted a little study. We plugged it in, not in an extension cord and timed how long to warm up. It was about 5 minutes. The fabric is soft and the color we got is a tan milkshake color which is perfect to go in any decor theme. Its a twin sized and quite large! Its made in such a way that the heating units spiral top to bottom all the way through. As others mentioned, you can tactically feel the heating cord but its not a nuisance nor does it cause hot spots. The blanket does not heat like a heating pad so don't expect to scorch yourself. It feels like you're lying under a blanket right out of the dryer but does not cool down! Read the instruction manual as specific people are NOT to use this blanket such as paraplegics and diabetics. There are wash instructions and how to arrange the cords. They situate the cords to come out the bottom to run under your bed towards the top where youd plug it in. The other cord is for the temperature control to hide under the bed and run to the side where youd sleep for quick access. I recommend the blanket if you do not have chronic illnesses listed in manual.
2011103
This is honestly the best blanket I've ever owned.  I have no need for a comforter anymore because it is so warm and soft!  I have two puppies that shed constantly and somehow their white fur doesn't show up, which is an added bonus.  I am, however, nervous to wash it considering the amount of people who experienced problems with it but other than that I would definitely buy again!
741261
Years ago, I had an electric blanket which came on and stayed on. You could literally burn yourself with it. It was better than freezing, but only just. Unfortunately, our bedroom stays about 60F in the winter, and a heated blanket really helps, so I thought I'd try again. When I ordered this one, I was hoping the technology had advanced enough to keep one warm but avoid the burns. As it turns out, I LOVE this blanket! It has a pre-heat setting, which I turn on before I start my bedtime routine, and by the time I get in the bed, the sheets are toasty warm, but not too hot. Once the preheat setting turns off, it defaults to your chosen setting - between L and 20. Personally, once the sheets are warm, L keeps me snuggly warm all night without overheating me. The 10 hour shut-off is reassuring so if you forget to turn it off and head off for work, you don't have worry. Yes, there are wires in it - it's an electric blanket. I put mine between the flat sheet and the comforter, and I've never felt the wires. It is a lovely, fuzzy, soft blanket, so if the sheet happens to scootch to one side and the blanket touches your skin, it's ok.
TL;DR - Great blanket, get one!
606818
This is a very soft, very warm blanket. It feels cheap (as in, very lightweight and thin) but is one of the warmest blankets I have.

I knocked off a start because the softness took a hit after one wash. I air dry only, so I can't blame the dryer. It's still soft, but does not have that silky texture it once did.
592045
The Pros:
This blanket is SOOOO soft! I wasn't sure it would be as soft as it claimed but let me tell you, this thing is as soft as any non-electric plush blanket. The red color is absolutely beautiful. I also wish that the website had mentioned, it has more than just 10-hour auto-off, it also has 2-hour and 6-hour auto-off options. The blanket has a slot near the foot of the bed for the wire to plug in, and the wire runs under your mattress to your nightstand where you put your controller, and then there's another wire that runs from that to plug it in to the wall.
We turn the blanket on maybe 15 minutes before we go to bed and it is so pleasant to get in with the sheets and bed already warmed up for us. We use the 2-hour auto-off and keep it on like level 7, the bed is nice and toasty for falling asleep and then it turns off so you're not sweating in your sleep. I just love this thing. I wish I could use it sitting at my desk...I'm thinking about getting a matching electric throw blanket so I can wear it everywhere....

Care and Washing:
It claims to be machine washable and dryer-safe, but when you read the instructions on the actual blanket for washing, it has a lot more to say on the matter. This is taken directly from the tag on the blanket:
"Washing Instructions: Presoak for 15 minutes in mild soap and cold water. Machine wash in mild soap and cold water on slow cycle for 2 minutes. Rinse in fresh cold water. Spin dry. Stretch to original size. Do not put through a wringer.
Drying Instructions: For best results, air dry over two parallel lines. Do not use clothes pins. Machine dry caution: Do not use commercial dryers or dryers at your local laundromat. Preheat dryer on low temperature setting for 2 minutes. Add electric blanket and tumble dry for 10 minutes. Remove while still damp and stretch to original size. Air dry over a line or shower rail."
Needless to say, this is a bit more complicated than just throwing it in the machine and forgetting about it, so I'm sure that when it comes time to wash this thing I might be a little less pleased with it. However, I'm sure that's going to be the case for just about any electric blanket, so not really sure it's a con. Just worth mentioning.