Best Pillow I've ever used, PERIOD
346440
I would give these pillows 15 stars if I could. These are bar none, the best pillows I've ever used. They are heavy but maneuverable, and can be formed like a normal pillow. They aren't flat, but much flatter than normal pillows. I covered mine with pillow cases, but the cover on them is soft enough to sleep on without them.

I've owned buckwheat, memory foam, down, and just about every other kind of pillow that was "supposed" to help with neck pain, none of them worked. One night on this pillow, and my chronic neck pain has disappeared.
4517535
I love this thing!  I had resisted having a memory foam pillow for a long time, because I really loved my buckwheat pillow, but I will never go back after this.  Plus, I love the cooling gel because my pillow never gets too hot.  I have slept so much better since I started using this pillow and could not recommend it any higher.
4780620
Finally!!! Infinite satisfaction with this pillow. My only disappointment after the initial purchase (oh yes, I just purchased another, but bigger size) was not knowing about it before spending so much on the other 7 useless pillows I purchased over the past few years; I won't waste time naming the brands.

Pros:
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Happy happy partner. I actually lost count of how many thanks I received.
Felt cool in the Caribbean.
Best comfort in a pillow case. Case can be removed and washed.

Cons:
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Likely to get less cuddling time with your partner. (On the fourth night I pointed out to my wife she hadn't rested on my chest since she got the pillow.)
You now have to replace all other household pillows as everyone wants their own.

Update
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- Reduced the rating on this product.
- Quality apparently not consistent. I placed 2 more orders, first a Queen and then a Standard. Had to replace both as they were defective. Both had considerable gap. The second was hard and lumpy and felt nothing like the others.
2391028
Best pillow Ive ever had! I no longer have to fluff it or fidget to feel comfortable. I've had feather pillows where over time the feathers come out and become flat, cotton pillows are to squishy and hot, other slabs of memory foam are too thick or create a "well" in the center where you lie. I didn't think a new pillow was needed but OH YES I DID. This is shredded bits of memory foam where you can add more or take out according to your preference and it doesnt make you hot and sweaty! If I could give 10 stars I would. I got a queen size which is perfect for my petite size.

Yes there is a slight smell BUT it goes away. And honestly it's not that noticeable. You really have to stuff your face into the pillow and breathe heavily. The instructions tell you to first put it in the dryer with dryer sheets for 10-20 minutes so it removes odor and puffs up-- like a fluffy loaf of bread :) The odor goes away and is not even noticeable, especially when you do this and put a pillow sheet on. Sweet dreams.
862159
After years of searching and never finding the right pillow, I finally did it. Folks, in my humble opinion, this is the best pillow EVER. Pure perfection. Not too fluffy, not too flat, supportive, yet soft as a feather. The bamboo cover is luxuriously soft, so much so you hat e to put a pillowcase on it. It is not one block of memory foam, which is notorious for retaining too much heat, but rather shredded clumps of memory foam. This keeps the pillow nice and cool all night long with no flipping to the cool side needed. If you like your pillows heavier and dense, but still with a fair amount of give, yet somehow still incredibly supportive... this is your pillow. Equally comfortable whether I'm on my back or on my side. High quality, well made, superbly designed. Just perfect... like no other pillow on the market. Try it!
2869880
Last October I found myself in a shopping mall with a hundred bucks worth of birthday money burning a hole in my pocket. I just so happened to be pregnant, and was a tad grumpy due to a neck ache I'd had for a few days. My husband and I walked into a brookstone store and the salesman talked me into a biosense pillow. I side sleep, so I picked up this version, drove home, and instantly had buyer's remorse. Who spends that much on a pillow? Especially with a baby on the way? So it sat it's first night in the box unopened next to the receipt, ready to go back to the store. I woke the next day with that same neck ache, and decided it was worth it to try the pillow. So that next night I finally unwrapped and used it. Wow. That's all I can say. I fell asleep instantly. Woke with no issues at all. It's now almost a year later and I haven't used any other pillow. When I travel, this pillow comes with me.
In the beginning I was worried that if I lay on my back that the shoulder cut out (for side sleepers) would be uncomfortable, but oddly enough you don't really notice it unless you think about it.
 I've washed the outer layer several times, it's super easy to throw into the wash with the sheets, just take out the foam insert first. I actually don't see any signs of wear on it at all, which is amazing for how much use it gets.
I picked up a second one of these not too long ago to have as a backup just in case they stop making these pillows and mine finally goes flat, not that it appears that will happen anytime soon.
93950
I have never had good luck with pillows. Either they are too hard, too thick, to small, feel lumpy, don't support my head the way they should, and I always wake up with sore ears because I'm a side laying person. I'm used to a thick pillow on the bottom that's relatively firm and over stuffed. On top is a soft smaller pillow.  I get horrible cricks in my neck if it's not straight with my spine.

This pillow has changed me FOREVER! I seriously can't use this pillow enough! It came rolled up in a "log roll" inside a green bag.  I was skeptical about how thin it was just out of the bag. Within no time, this pillow puffed up and had air in it without me doing anything except take it out of the bag and straighten it out. It puffed up over 3 inches!  The shredded memory foam is inside a nice zipper pillow case. (I am not sure why it's called shredded because it's not little torn up pieces, but 1 big piece.)  I put another pillow case on it, just to make sure this pillow stayed clean.

After the first few hours, I was in LOVE! I woke to use the bathroom and my ears did NOT hurt! Not one bit! So, I was anxious to sleep the rest of the night and days following. Every morning I had the same results!  NO EAR pain or tenderness from laying too much on 1 side.  Nor was my pillow slightly dampen from sweating.  It was like laying my head on a cloud.  It did not sink down too far. It wasn't hard nor does it feel like foam.  No gush of air came out when first laying down on it.

I did notice that it did stay in the shape I layer on it the most. Which is not a negative, at all! It does not have any type of smell at all! I'm used to using 2 squires of lavender oil over my pillows and did so with this one also.  4 days later and it still works like a dream! I've even used it in the vehicle for long rides! It helped my back while driving.  My back did not hurt as bad after sitting in the drivers seat for hours.  I just can not get enough of this pillow and I never rave about pillows!

I have not seen any downside to this pillow other than wanting to always lay on it!

''DISCLAIMER: I did receive this pillow at a discounted rate in exchange for my own 100% honest, unbiased, and own original opinion.  Hands down, this is my favorite pillow ever and worth every single penny! Reguardless if I got this pillow at a discount or not, it does not sway me to give 5 stars, but this pillow has changed my sleeping & honestly just the best and I NEVER ever have had a pillow this good!  I have no reason to leave a 4 or 5 star just because of the price I received, but because of what I think of it instead.
1563016
Every single morning I used to wake up with neck pain. Throughout the night I would toss and turn trying to stay cpmfortable. Im a side-sleeper and could never find a pillow that suited my needs. This pillow is phenomenal. It has held its shape for over a year now and it as comfortable as the day I bought it. Mine did not smell like plastic, but then again maybe I am not sensitive to the smell. I do not think it is overly firm at all, in fact the first 2 nights were perfect, after that, I added a think blanket under the pillow to offer slightly more support. I have been happy ever since.

You will spend more time with this pillow than with almost any other purchase you WILL EVER MAKE. Make sure you get something that will keep impressing, years down the line.
1420928
Prior to trying this, I had used pillows of varying materials: polyester, gel fiber, down, and memory foam (both low- and high-density). I am so glad that I discovered buckwheat pillows, for I have found them to be far superior to anything that I have owned before.

As a side sleeper, I had tried firm pillows since those are generally recommended for side sleeping; but I found that firm pillows would often keep my head at an angle that induced cricks and headaches by morning. Consequently, I resorted to doubling up on fluffy, soft down pillows, which seemed to cradle my head comfortably. The tradeoff with down was that it is somewhat high maintenance. I'm actually lazy enough to be bothered by fluffing every morning, and I loathed paying for special cleaning, so they would lose their loft in a year or so. Plus, despite high-thread count, "down proof" covers, inevitably the down would gradually escape.

Memory foam was an improvement. It was very low maintenance, and I was quite content with an Isotonic contour pillow that I had purchased at Bed, Bath, and Beyond. However, when I had to replace it, I could not seem to find the same model, and two other brands proved unsatisfactory. The low-density one was comfortable, but only if I slept on the corners; and in time, the pillow lost its resilience and flattened. I then switched to a high-density memory foam pillow, and it proved so unyielding that I developed severe headaches and neck pain.

Desperate to replace my memory foam pillow, I tried polyester and gel fiber (which seems to be a kind of polyester according to the materials tag). Polyester fill has improved since the years when I slept on them as a child, but they were not as comfortable as I had hoped. I recalled that one of the best night's sleep that I enjoyed was in a Ritz Carlton, where the pillow felt like an heirloom, overstuffed down pillow, whose plumes had condensed over time and allowed one's head to sink in somewhat but comfortably cradled and supported the head instead of collapsing and smothering it.

Buckwheat behaves just like that dense, down pillow for which I was searching; it is a Protean shapeshifter that is almost magical. I find it amusing that something so low-tech as buckwheat hulls should outperform NASA-designed memory foam. The wonder of buckwheat is that it is extremely malleable, yet once in place, it can keep your head rigidly in place. This ability is a two-edged sword. On the one hand, when I take the time to ease into the pillow and mold it around my neck and shoulders, I sleep so soundly that I often awaken without turning once; on the other hand, if I fail to shape the pillow properly, like any extra firm pillow, it locks me into an uncomfortable position, and I wake with pain.

To prove my objectivity further, let me note three additional flaws. One, they are noisy; but this has not been an issue for me since I do not toss so much any more. Two, they are averse to moisture; so if you are a drooler, you may need to enclose it in a waterproof casing. Three, they are heavy; so you may injure yourself or others if you employ it in a pillow fight.

Thus, the pillow is not perfect, but I like it better than any other pillow I have used except, maybe, for that Ritz Carlton pillow. Until, however, I can inherit an Eider down pillow that has been passed down and squished down into a gentle but firm and supportive mass, I shall be happy to settle for a relatively inexpensive buckwheat pillow.

I have spent the bulk of my review lauding its comfort, but one could lavish equal praise on its durability (just refill it with hulls as needed) or its versatility (unlike down, poly, or foam it can be turned into a giant sachet). I wish to end my review with commendations for the manufacturer, Beans72. The product was promptly shipped and well packaged, and they did not skimp on the lavender. Their attention to detail and quality embodies the virtues of cottage industries.
2448078
I had been sufferring from neck pain. My physical therapist had told me that my neck should be elevated, and suggested I fold my pillow in half for added volume/height. I found myself tossing and turning, and never sleeping in the most optimum position -- waking up to an unfolded pillow...

I bought this pillow after testing out a friend's while watching TV one evening. It was so comfortable, yet firm. I fell in love with it immediately. Miraculously, I could actually feel my neck feeling better as I used the pillow watching TV that evening. He swore that it helped cure his own neck pain. That night, I ordered 2 Queen High Loft Firm pillows, which actually fit into my King Size pillow cases (from Crate and Barrel). Sleeping has become a magical experience with these pillows. My neck problems have virtually disappeared, and I find that I sleep more soundly - with less, if not completely eliminating my tossing and turning.

My only regret is that instead of buying TWO Queen HIGH Loft Firm pillows, I wish I bought 1 - Queen LOW Loft Firm, and 1 Queen HIGH Loft Firm pillow. While my neck generally prefers a more elevated pillow, my petite stature sometimes needs a lower pillow to alternate with. Regardless, I love the pillows. They did kind of stink when I first got them, and needed a bit of airing out. The material is fantastic. Somehow the pillow is incredibly firm, yet cushy and soft. You never have to fluff them, and they are great for sitting up and watching TV with. My best purchase off of Amazon, with many residual benefits.
765547
Wow! This is the BEST pillow I have EVER had!!! I have slept better the last few nights than I have in YEARS!!!!! I am a back sleeper who tends to flip on my sides in the night. Other pillows would be so-so and never provide quite the neck support I needed. I would wake up with a stiff neck and a headache. This pillow, however, perfectly cradles my neck no matter my sleeping position. I wake up refreshed and renewed. I truly cannot put into words how much I love it. I never dreamed having the right pillow would make this much of a difference.

On top of that, the customer service from Marlowe's Mercantile has been OUTSTANDING. They shipped fast, and they have even sent several e-mails checking in on how I like the pillow, and they also included some user tips. Some reviewers said their pillows had an odor, but mine did not. What have you got to lose? Try this pillow!
925919
By far the best non-goosedown (ridiculously expensive) pillow I have ever owned!
4130874
Fantastic pillow! Wonderful plushness that manages to give just the right amount of support. After trying the latex and memory foam pillows, I was having restless nights and waking with pain in my neck and shoulders. They just didn't have enough give to make me comfy. One night on this beauty had me waking refreshed and without pain. Loved it so much, I bought another one a few days later.
3043282
This is the best pillow I have ever had, heads down ;)  I was skeptical of the shredded foam, thinking it might be lumpy and not quite as adjustable as it promised, but I was totally wrong. For me the pillow almost has a firm inflated feeling that supports and contours at the same time, to give me the perfect position to sleep comfortably. This pillow is well worth the money, and is priceless if you have not been sleeping well with cheaper pillows.
2082615
This pillow is extremely comfortable. I'm glad I bought it. This is the first pillow I've ever bought that was filled with goose feathers instead of that cotton blend cloth material most pillows are filled with. It's a bit pricey, but if you've never used one of these pillows it'll be the most comfortable pillow you've ever slept on and you'll want to throw away every other pillow that doesn't come close to this level of craftsmanship.

Ok, maybe not. But it's a freaking great pillow, non the less.
3104291
I have had this pillow for a few weeks now and have to say that I am completely shocked.  First, I never expected a memory foam pillow to perform like this.  I received an email from the company shortly after the pillow arrived.  In it, there were tips and tricks to getting the best fit.  Not surprisingly, those were really helpful.  I was able and continue to be able to rearrange the foam to have the best fit each night. This is incredibly surprising because I am quite hard to please where pillows are concerned.  I have spent too much money on pillows that claim to be great for side sleepers. They promise to never lose their support.  I've bought pillows that cost as little as $20 (brand name irregular pillows from Ross) and 100+ pillows from the Bed Bath and Beyond type stores.  Never have I had as great a fit as this pillow from the start.

Now, a few things that others have mentioned were not the case for me.  First, the smell wasn't bad.  I let my pillow air out as suggested for a day.  I'd anticipated doing this so it wasn't an imposition.  Second, I didn't find the pillow to be too lofty or too flat.  If you follow the instructions for manipulating the foam inside the pillow you can get exactly what you need every time. I fluff each morning and get the foam moved around each night once I'm in bed.  Easy as that.

I would recommend this for anyone with back or neck problems.  I primarily sleep on my side due to a back injury and this pillow has really helped.  I find that I'm not fighting my pillow to get the support under my neck.  Further, I'm not torquing my neck out of whack at a weird angle because the pillow is too hard/lofty.  I get the support I need and the pillow is really just lovely.

***Edit 5/7/17 - 1 year of ownership/use***  I've followed the instructions for washing and actually have to "fluff" my pillow in the dryer weekly.  The pillow is still far superior to all others I've had but I'm a bit frustrated with the fact that for some reason the model I received cannot be unzipped for adding more material.  It is completely sewn closed.  Washing is a little tough. The pillow's weight when wet is so heavy that my front loading washer doesn't spin it completely.  I've found what works best is a wet towel in the dryer with the pillow weekly to refresh it.
4224544
Hands down the best pillow I've ever used!! Perfect amount of support and cushion! The pillow allows my head to sink in, but still retains its shape and support. I haven't had any more neck problems since using this pillow. Not sure about the cool/warm feature - I haven't really experienced that - but I'd get the pillow for the feel alone!! Would definitely recommend this!! Absolutely love this pillow.