because the cat seems to enjoy it more than some other brands
353715
we keep ordering this, because the cat seems to enjoy it more than some other brands.
1056892
Actually, it's not me that loves this, it's my cat.  He's neutered and as most neutered male cats has tendency toward urinary problems. I keep him on this brand of food, but his far and away favorite is the chicken flavored one. It does have the most chicken-y look and smell. He often will eat the little can at one sitting, which he won't do with any other brand or flavor.
3157408
My cat will occasionally play with this toy and it has held up well.  It's not amazing but a pretty good cat toy.  Maybe it depends on the cat.
902868
Some of my cats liked it, some didn't - typical cats. But they prefer the Fussie Cat flavors with tuna more.
4703889
High Quality and highly palatable for my cats, and their reviews are what counts.
3318906
My cat seems to like this food so I guess it tastes yummy. He keeps coming home to eat it
3142241
To be fair, my cat isn't particularly picky, but she ate this as readily as the considerably more expensive EVO stuff I'd bought prior. I switch her around among several grain-free foods and flavors and she loves this one every bit as most of the others, but this is easier on the wallet. I figured I'd take a chance on what appeared to be a no-name brand and it worked out great. The ingredients list shows that it's quality stuff and the fact that I went through 6 lbs in a month and a half (which is the normal eating rate for her) says it's as good as I hoped.
1328635
I'm only reviewing this because so many people give it bad reviews because THEIR cat doesn't LIKE it, which has NOTHING to do with its quality or potential interest to other cats. Some cats don't like things to grab and kick. Fine, but maybe your cat should get 1 star and not the toy. Dang.

Anyway, my cat is a kicker. If she hunted things, she'd be the type who enjoyed the hugging and gouging action. They're all different, just like people. Some cats favor the stalking, some the pouncing, some the gouging. Know your cat, or at least don't blame the toy for not suiting her/him. This is a well-made thing, whatever it's supposed to be. I see they started making them in the shape of animals, with some kind of microfleece, must be to please humans. My cat doesn't actually hunt, she just indulges the instinctive action, so she really doesn't give a rip what it looks like. I got her the bunny, too, just to see, but she doesn't dig the microfleece. This one is fleece, but not brushed, more like what the inside of sweatshirts felt like 30 years ago, almost carpety. It's soft, but very tactile (also suits my cat very well - she likes to touch stuff). However they have the little bell/rattle thing encased, it's nearly indestructible. This is our second one. The first got stepped on more times than I can count and still made its noise. Had it for a couple years, then lost it when we moved. :(  The "legs" have some kind of crackly stuff inside them, which just stimulates another sense and I'm sure makes it more fun to kick and pretend to gouge. This is her favorite thing; little fur mice a close second.

Bottom line - well-made toy with diverse stimuli that cats who LIKE this kind of thing will probably love.

(If your cat likes it initially but gets bored, take it up for awhile. They're really not so different from people - they just can't verbalize "I'm tired of this; I want to do something different today." Just like a little kid with a room full of toys and nothing to do - there are so many he doesn't even see them anymore. Rotate some out. But don't blame the toy. Tastes vary, thank goodness.)
4408095
I have 5 cats and 3 of the 5 seem to like this.  Not as much as some other types of food, but they will eat it.
220275
My cat loves this toy, she didn't know what to think of it at first but now she enjoys it
2906425
My cat is very meticulous and finicky in what he wants.  He likes this Nature's Variety Instinct Chicken more than any others that I have bought.  As for myself, I want him to eat as healthy as I do.  Reading the label of what is in there reflects that it is healthy so you feel good for what you feed your pet.  I will definitely start buying the large bag for the better price value.  As for the different tastes, I always hear that most cats like the chicken the most so I simply change the canned foods daily.
552330
My cat has pretty severe allergies and this brand is one of the few she can tolerate. The food itself smells really strong but she seems to enjoy the flavor.
1234816
My cat likes these more than any other treats and they do seem to be helping his teeth a little bit.
1705855
I have tried a few other brands and a few other types of food, however, this seems to be the brand they like best.
1299741
I'm not sure if the cat actually enjoys the lotion, or if he tolerates it for the sake of "pets".
1310151
my cat isn't as crazy for this one compared to the banana or the pollack fish, but she still likes it and it is very cute
3920159
I haven't gotten into the ingredients too much but my cat loves this stuff. He prefers it over two other brands.