Realtors are real people
353843
A product of a true professional is intellect and foresight. Patricia Eisenhauer has capitalized on all of these factors to write a book that everyone, Realtors and non-Realtors alike, can understand. The telling of Mrs. Eisenhauer's experiences are both interesting and instructive. The world of Real Estate is truly a world unto itself. Those who are in the field will all agree that a career in real estate is more than just a career, it is a "Lifestyle". This book is a grand read and I do recommend it for everyone who likes a good read. It's fun to read and learn at the same time, and that is certainly what Patricia Eisenhauer gives us in her new book Realtors are real people.
2482503
Even though it only takes one person to buy your house, you never know whether the next person is the one you have been waiting for.

Author Don Martin is deeply immersed in the real estate sector operating Martin Properties as a "Graduated Real Estate Services" company helping people at varying levels to sell their home. Having studied at Vanderbilt University he has embraced a wide variety of interests from music, working with recording studios and radio stations. Next interest - marketing and servicing fine German, British, and Italian sports cars. Now his focus is on real estate and in addition to his own Martin Properties, he has taught marketing, sales, and contract writing, and is also currently involved with writing and speaking. The background is there and his manner of writing gives the reader the confidence that is so often lacking in the real estate world. He has written eight books on the topic of real estate.

What Don does for us is literally walk us through the process of selling our home. But before he gets into the dos and donts of the process he prepares us psychology by filling us in on the little terms and ordeals we all must face. An aside: for hose other of you who are not familiar with all the acronyms, MLS = Multiple Listing Service and FSBO = For Sale By Owner. The rest will come easily once over the embarrassment of not knowing the basics such as those. AS Don says, I wrote [this book] in order to teach you how to sell your own house (without hiring an agent) in the shortest possible time. It contains a bit of theoryand dozens of step-by-step instructions, tips, and dialogs.

Though reading this manual cover t cover is mandatory if you are in the position of selling your own home, the facts Don discusses from the chapters: First Steps Deciding to sell; Property Condition Disclosures and Handouts (Property condition disclosure. Exemption if not live there. LBP (Lead Based Paint) disclosure. Fact/ rate sheet about the house); Clean and Shine (Very Clean, Put away,Landscape. Have fresh eyes look); Showings and Open Houses (Fact sheets, OUTSIDE/ INSIDE /MORTGAGE RATE SHEET,  Pointer signs, Captions, Tent signs, Dialogs, Getaways);  Commissions, bonuses, and buyer incentives (Price boldly, reward modestly, Right place right time, Half and half, Commissions vary, Bonus,The 26-week plan of action); Ten showings with no offers; If you receive three offers that are serious...; 90-day relist (Lather, rinse and repeat, or Never, never, never give up!); Never, never, never give up.

It is all here  immensely readable and accessible and invaluable! Start smart and get this book. Grady Harp, April 16
2416707
Gary Keller cuts to the chase in this book. If you want to be a successful realtor or really  any other business--the One Thing is very helpful keeping your focus where it needs to be.  I am deighted to be with Keller Williams.  There is a reason we are number One!
Thank you Gary.  CR  Park City
3919576
Today's real estate industry and marketplace is in the midst of the perfect storm.  An amazing number of forces, factors and trends are impacting virtually every aspect of the industry and those who work within its sphere of influence.  To not understand these factors amounts to the ultimate vulnerability.  To not be considering how they will influence the industry moving forward is tantamount to feeling one's way in the dark.  To not appreciate the amazing opportunities being created for all involved amounts is to missing an historic moment.

There is an impressive range of information, literature and publications available to the student of today's real estate industry.  However, there is only one place to start the search.  Stephan Swanepoel's 2008 Trends Report offers in depth information, focused analysis and a unique perspective with respect to how these forces are coming together to restructure the industry, reform the transaction and create a high value service proposition.  It will be found on the desks of industry leaders across the country and will be quoted whenever the decision makers meet.
1102513
Negotiations are not intuitive to everybody.  And the salesmen know this.  Everything's Negotiable gives you the tools to meet and beat the fast talker at his own game.  So often we are rushed by sales people who tend to pass on a sense of urgency for which we are not prepared.  Mr. Covic helps one turn the schedule in our favor.  Bobby's writing style combines learning great buying techniques with a sense of humor.  The stories are told simply and the results are financially profound.
I always thought that the salesmen knew something I did not.  Now, I buy professionally from salesmen that I've forced to treat me as an equal.  Saving money is a lifestyle. Everything's Negotiable shows us how to keep this notion in mind.  I started making winning deals the first week after I set the book down.  My Boss and My Wife are very pleased.
691931
Most books about DIY real estate come off like a get-rich-quick scheme, or only focus on a few aspects of doing For Sale By Owner (how to remodel your house so it will sell, etc), or are just frankly boring. But this one is pretty remarkable, if just for the fact that it takes you through the entire detailed process of selling a home from beginning to end. Sissy Lappin is a real estate agent from Texas, and there is definitely some Southern hospitality and charm in this book. It's actually funny at parts, and it's easy to read as well as very informative. She's a good enough writer that the worst part of home selling (liens, mortgages, closing paperwork) seems not even manageable but almost fun. This was a great read, and I would recommend it to anyone I know who is thinking about selling their home themselves.
2981311
This book is a great resource to every loan officer looking to succeed in a highly commoditized Real Estate and Mortgage World. Rick graciously shares his strategy for how to become a trusted partner to Realtors at eye level with them, how to grow your business through long lasting relationships that end up becoming tight Professional bonds that can overcome any challenges in the marketplace. Thanks Rick for being transparent, gracious and a true giver, by sharing the Gospel with the platform you have been given. You will be reaping benefits on both ends with this book. SDG
475908
It is interesting to see how "Manor houses" survive in today's world.  They are not just homes, but must be successful businesses just to keep their doors open.
2396748
You don't have to be a realtor to learn from Barbara's life lessons. Very inspiring. Thanks Barbara!
2929761
There are many suggestions for those getting started and tips for success. I'm a real estate agent looking to expand from resale homes to new home communities and this has been a helpful resource.
2855038
This is one of the best real estate books I have ever read.  This book will really help you understand the nuts and bults of the forclosure process.  After just coming back from the big L.A. real estate convention put on by the Learning Annex and hearing all of the hype about making millions in forclosures but only if you buy the $1800.00 dollar package of the "ronco" style real estate super star who made millions but is now doing infomercials, this book is a breath of fresh air.  It is filled with facts and a lot of resources for learning more about the trade.  There are lots of good website referances as well.  A+
4421333
Among the many excesses that New York City can claim is one of the most rediculous real estate systems in the world. The sub-title of this book says a lot, there is a passion in the real estate business in Manhattan. In a space of only a few square miles the rich (sometimes famous, sometimes not) have created a strange sub-culture that exists just like others around the city.

The difference here is that these people are the people you would expect to be secure in their lives, not filled with petty gossip and rivalries. But that's not the case. A good bit of the book is about the co-op board who has the right to accept or reject a new prospective purchaser. For instance no attractive divorced women need apply, the wives of the existing tennants don't want their husbands riding in the elevators with them. Likewise, no single men, we, after all, don't want gays in our building. I was surprised to read a lot of this. I would have thought that the civil rights legislation would have prevented such actions. But perhaps that was only to be applied in the South.

Very interesing side of the housing market.
3316606
Although I have been a Realtor for 27 years, I had many more questions about why "short sales" are so different now than they have been in the past.  I couldn't understand why banks would make the decisions they did regarding them, or would appear to sit on offers and not readily respond.  Elizabeth Weintraub's fantastic book, "The Short Sale Savior" not only addressed each of my questions - but answered them too!  This book is a must read for real estate professionals, as well as home buyers and sellers of short-sale properties too!
3701885
The pictures were  great,  the houses were amazing.  It's hard to believe that people actually built these and lived in them. Really nice.
4064853
I am a commercial real estate broker who just entered his 4th year in the business in Philadelphia. They teach you how to sell real estate at the firm, but what they don't teach you is how to sell potential tenants, buyers and investors. This book gave me an arsenal of questions, phrases and nuggets to use during my cold calls, meetings, and above all else, getting past the gate keeper. Would you go to a gun fight with just a knife? Read this book, be prepared to ask the right questions at the right time. You can thank me for the recommendation and the author for writing this great sales tool.
2472190
The House That Ran Away, is a fun story, I look forward to reading to my grandkids.  It is of particular interest to me as a realtor as a reminder to take care of your home.  I think I will give a copy to buyers I may have in the future with young kids.
2727745
Nice insight to the world of professional, "old school" prospecting.  Good step by step ideas spoken from someone who has actually done it.  She also gives examples of others who have done it.  If you're new to real estate - or sales, in general - get this book.  Door to door prospecting is cheap and very, very productive.  It's the best way to get to be the top producer in your office in your first couple of years.