This product definitely keeps my rug in place at the ...
346640
This product definitely keeps my rug in place at the front door. Before I had a problem with it always moving. This solved my problem.
702221
This product really does work!  I needed to keep an area rug in place in a high traffic area and this did the trick.  I can even use the vacum cleaner over it.
815288
Great product! I've tried other products to keep rugs in place but this one is by far the best and I won't use anything else from now on. I have a large 100lb dog who runs all over the house and sliding on the rugs but this tape keeps the rugs perfectly in place!
1923546
Wonderful!  My area rug kept 'walking' even with a rug pad under it.  No more!  I expect to purchase another roll soon.  RECOMMENDED.
3758427
Excellent product. Easy to install, and have not had a problem with the rug curling since I installed it.
3052435
While it does hold securely to the rug, it does not stay put on the hardwood floor. I have to keep shifting it back in place.
2224344
Perfect solution to adhere a small area rug onto my hall floor.  No more sliding on the carpet every time guests come in and out my front door!  Should have bought this sooner!!!  :-)
4222195
This stuff grips excellent. My rug stop sliding completely. Are used some construction glue and glue it to the bottom of the rug for even better results also it was an excellent price for how much you got
2494519
I only had to trim this a little for it to fit my runner.  It still slides a teeny bit, but overall stays in place pretty well.  My 5x8  and 2x3 carpets have the same pad underneath and they don't move at all--only the runner moves.  It adds a little cushioning without raising the carpet too much.  I'm satisfied.
2895860
Seems to work well. Definitely holds the rug to the floor. I'm a little concerned about what it will do to the floor after years of being stuck there... but hopefully it doesn't do too much damage. Seems to have a very firm hold!
1615302
I haven't put my new purchase down yet, but have used this product in the past and it works great. I have a 80 pound dog and he runs around sometimes like a maniac. The rug has not slipped or moved.
4696235
The non-slip rug pad has allowed me to continue using rugs that I previously used on carpet.  Now that I have tile floors, without the rug pad, the rugs slide making it dangerous.  I would buy this product again.
1236436
It really does work better than the rug pads I've previously purchased. Absolutely, no sliding around at all.
1665954
I purchased this product because it would be able to keep my rug in place atop carpet rather than wood flooring. I helps a little, but it would be nice if a more effective gripping material was used on both sides of this may.
2540579
Great product! Holds my rugs in place on slippery laminate floors. It was easy to trim to just the right size too.
3850423
2nd roll of this I have bought and I love it.  My husband uses this on all of the rugs in our house and it does a great job of keeping them from moving.
4331515
This tape was gifted by a friend after noticing my dogs shifting and digging my rug out of place, which I guess he found just as annoying as we did.

The stress of applying carpet tapes and their lack of effectiveness in the past gave me doubts, but this particular product really surprised me.  Applying the double sided tape was easy and straightforward, it didn't tear and the peeling never got stuck or tangled during the process.  Most importantly, it actually holds the rugs in place despite the determined strength of my dogs to challenge it!

Whatever special technology they are using, I can certainly agree that it lives up to its branding of being revolutionary and appreciate not happing to trip up on my rugs anymore.