I bought it because the infomercial specifically spoke about a ...
352738
I bought it because the infomercial specifically spoke about a native American cure for hearing loss.  The book does not mention hearing loss.
1768276
This is sold as useful information, but is really a hypnotic promotional series for the Global Information Network or GIN. 3% information 97% sales hype. This is an MLM scam put set up by scammer Kevin Trudeau. It is recorded in a small studio with Kevin talking to himself while pretending to be in a huge audience of very important people. Like joining Amway but without any real product.
3362358
I agree with other reviewers that the book provided a fascinating insight into how David Ogilvy, the industry icon, came about.  However, I felt it fell short in providing details into the other half of the title, 'making of modern advertising'.  I was hoping to glean more insight into the impact of changes in consumer perception on various campaigns over time, leading up to now where the traditional advertising has become almost irrelevant.
1934624
I really wanted to like this. There's so little actual process work explained in the film, though. As others have said, it's really a dramatic infomercial. I'm still interested in learning how the Ford Institute does it's thing, but I was very disappointed to find very little of that here. Unless you have no idea what "the shadow" is, skip this one. Try out one of their "Shadow Talk" free online group phone sessions instead; I'm going to do that tonight. There, it'll be possible to interact, ask questions, and probe to see if there's anything of substance under the glossiness of this marketing piece.
493777
It's a very informative book, probably a good purchase to give you more an upfront idea of what the church and religion is, but the entire book came off more like a sales pitch. It's a quick read with tons of photographs, and almost every question you have will be answered, but I was expecting more of a textbook on the philosophy of L.R Hubbard rather than a pitch to join the church. If you are more interested in what Hubbard was creating and discussing, buy one of this original novels.
2405315
I loved the movie and wanted to share the story with my daughter who is too young to see the movie.  There weren't too many choices out yet so i bought this.  It reads like an infomercial.  Some random person is trying to sell the Ghostbusters to someone who has ghost problems.  It is full of pictures from the movie, but they aren't in order from the movie and they don't even really relate to some of the copy.  The girls don't look very heroic on the cover and it talks a lot about Kevin for some reason.  It wasn't very expensive so we kept it and just page through it talking about the movie-- but I am hoping to buy a better book in Sept when the others come out.
3048760
I just saw an infomercial on this DVD set so I thought I'd check it out on Amazon and see how much it was and if the DVD's were also available individually. Unfortunately they are not. It seems that each DVD should be able to stand alone and you shouldn't be forced to buy a box set. from the commercial the only ones I was really interested in were the STEP BY STEP workout and the RUSH workout where you can do the routine in 20 minutes. I don't think I will be spending 80 something dollars on workout dvd's anytime soon. Hopefully in the future they will give you the freedom to pick the DVD that best suits you.
3718747
There are some interesting stories about MRI studies on how our brains respond to advertising in this book.  Overall though, I felt that Lindstrom is way too proud of himself for his work and is in denial over the inevitable sinister uses of the technology he is an advocate for.  He claims that these studies will help the consumer find the products that are truly appealing but throughout the book he explains how advertisers can basically manipulate our brains through fear and subliminal conditioning.  This will not lead us the product that is best suited to us as Lindstrom claims but rather the product that has the most skilled advertisers.  This is nothing new of course but Lindstrom seems to want congratulations for pioneering a whole new way to manipulate people to do what marketers want whether it be buying a certain light beer or electing a certain politician.
3469626
Hi Folks, Kevin Trudeau here. I have written and sold books including "Natural Cures 'They' Don't Want You to Know About" and "Mega-Memory" for a number of years now on infommercials. Let me just tell you that Don taught me everything I know about business. The man is a genius. I sat at his feet for almost 4 months back in the early 90's and learned from the best, now I am one of the best!
3597678
I initially signed up for a subscription because I thought it would give me an extra edge on my  entrepreneurship journey. there is valuable content, but the advertisement overtakes it exponentially. if they would at least advertise stuff that's actually really relevant to  Business then yes I wouldn't mind.
2542933
I watched this "documentary" on Netflix because I`m a documentary junkie... This documentary feels like an infomercial at times and it was not what I was expecting but I still enjoyed most of it. The supplement company that funded this takes a gentle approach but nonetheless, when it comes to discuss supplements, they make sure to give you a good view of what exactly they sell.

The majority of the film takes place in a beautiful house where they sit around and talk on the couch, the kitchen, and hang out by the fire in the evening. I found the parts of the film where the guys share their own stories to be touching. It definitely added another dimension to the film which I appreciate.

There were several good nuggets of wisdom for anyone who is on the journey of fitness and a healthier lifestyle.

My biggest gripe with this film is that 3-4 individuals get most of the attention in the film. Even though Colin Wayne is in this, he hardly speaks and is hardly given any camera time. Definitely google him to learn about his inspirational story.
4923877
I think this is a good book.  There is a lot of information and it covers a lot of topics that need to be discussed.  The one big problem that I have with this book is it comes across as a big infomercial for the doctors who are writing it and the a food company that sells bariatric surgery products.
Would I recommend you read it, Yes.  Would I recommend you buy their products, NO!
278346
This is so funny to me. Saw infomercial and had to Google. I  love angry product rewiews... Did not disappoint. Sad that people can make a living selling bs to dumb people. Haha
285391
I Hate to trash a book, but this is not a book. It's an infomercial for the author's skin care line. Sometimes thinly veiled, sometimes not, the substance is thinner than cocktail party chit chat.
3185280
I've always enjoyed Tony Robbins and I believe he has a great message. I own 5 of his books, the "Personal Power" and "Get The Edge" programs and several of his Power Talk cd's. I bought this because it lead me to believe it was a visual of what I already have. What it really is, is a commercial for his products and seminar. This is a BIG disappointment and every misleading. Save your money and just watch one of his infomercials on TV, it's free!
2841679
I liked it but he kept promoting his other books. I wish he would have spent one section on promoting his books. It started to feel like on big infomercial I was reading.
3353028
I bought it because I would like to find out more about marketing by attracting hungry crowd. Instead it should title back its original "Be a chief: an Entrepreneur's Manifesto" because it was more on business entrepreneurship like its Introduction said.