Kitten has a BLAST with this.
353994
My kitten loves this!  She attack it, knocks it over and it rightens it's self right back up every time.  Only problem I foresee is she likes to chew on the part that the feather is attached to the wand, so I'm not sure how long that part will last.
4822334
The kitten is very excited. The toy can be attached to something, and our kittens plays with it on his own. If I'm in the mood, I would drag the toy around the apartment, and the kitten would happily chase it.
4875875
I gave this as a gift to my daughter's new kitten (my grandkitty) and he carries it around like a kid with a teddy bear. Now, he likes to play fetch with it. I throw it across the room and he runs for it and carries it back to me to toss for him again. He behaves like a dog! It's hilarious to watch him running around the house with this long stuffed red pepper hanging out of his mouth.
4785976
Kitten loved it. Lost the pink ball already somehow, but it is so much fun watching him play with it. Smaller than I thought, but just fine as a cat toy.
3505380
My kitten will not stop playing with it.  The wire makes the mouse move in such a way that the ceases to amaze her.
121028
It took kittyman about a day to warm up to this toy, but once i threw it at him a few times and he realized it was loaded with catnip, he is OBSESSED with it. He just throws it around, jumping high into the air, high as hell. Kitty bliss.
2911407
this is a great interactive toy. My kitten loves the stuffed fish because she is more fond of the dogs stuffed toys than any cat I have ever had. Wand toys like this one are what helped me get this stray kitten with an injury get closer to humans so we could take care of her and have helped me get here used to coming in the house so we could make a pet out of her. We have managed to get her healed spayed and vaccinated all within a couple of months by coaxing her with the toys. We started by playing on the back porch then moved into the kitchen and finally the living room. She has even started sleeping in the house once I awhile.
1946044
Our kitten LOVES this toy. When I first brought it out, I'd never seen him so entranced and run so much trying to chase it. My only complaint is how delicate the feathers are. I did my best to not allow our kitten to have it long enough to start ripping them out, but even with the normal biting and kicking, they get broken and get shorter and shorter. I imagine this will be something we will need to replace frequently, but the amount of enthusiasm and exercise it offers makes it worth it.
2411510
My kittens absolutely love this toy. I got it as an add on, at a good price, so figured I could not go wrong. It is fun when they both play with it, but even if just one is playing or I am playing, it is a winner!
3623415
Bought this for my kitten. She really likes it. It gives her something to do when I can't entertain her. For the price, you can't beat it.
220275
My cat loves this toy, she didn't know what to think of it at first but now she enjoys it
342217
Our kitten goes absolutely bonkers for this toy!! No matter how many times she loses them, we find them for her to play with again. They are lightweight enough for her to carry in her mouth. It's great fun to watch her play with them and we can even get her to play fetch (on occasion).
2944562
As soon as I took it out of the box, my kitten was curious and immediately started playing with it. It keeps her entertained for hours!
2528493
Our kitty loves this toy. What is great about this toy is that she has just as much fun playing with it when it's not on! She still pounces, claws, and gets exercise wether it's on or off. Although when it's on it's more aggressive and more of a challenge for her because its swaying around more and ends up traveling around the house but on or off-it's a great cat toy and gets 5 stars from both kitty and myself!
2500553
From the moment I opened the package, my kitten was crazy. It REALLY looks like a bird that got inside the house... I couldn't believe it myself for the first 5 minutes of playing. It is so easy to handle... you will also have fun, and with 20 good minutes, you will exercise your cat to the point of exhaustion... and even so... he will beg for more! Be careful though...

I'm very pleased with the purchase. I've read some reviews where the users complained about the easy-break factor of the toy, but if you are careful (do not let your pet bite it much), and you keep it in a good place away from your cat when you are not playing, it will last you long, even one feather.

Have fun, and make em sweat!

BTW, you should also incorporate other toys and playing because when you keep doing it in a row, they cat starts losing interest in it... rotate your playing methods. My cat loves to play hide & seek too, so between that, and Da Bird, he's pretty entertained and exercised.
2188565
From crazzeto's wife:

We bought this for our cat, but it was also an unexpected hit with our 13-month old as well. We have some cute pictures of them playing with it together. It kept the baby's attention much longer than most of her other toys, and she loved trying to pull out the ball and scratch at the cardboard (I think she was fascinated by the texture). The cat plays with it in pretty much the same way, except she also likes to lay on it for long periods of time as well as bite it. Definitely worth the $17 we paid for it and we honestly would have paid even more if we had to. It's that good of a toy. Seems to be made solidly of quality materials, which is important for pet toys that are subject to lots of biting, stratching, etc.
2154990
The item is entreating for the kitten, the only draw back is that to maintain the interest you have to keep spinning the ball on the track.