Best cat toy on the market
591799
All cats love batting around these adorable silly  :"squids." Fun for people and pets. I am a professional pet sitter.
3282074
I have an older (10+) and younger (4) cat and they both LOVE this toy! I've wasted my time on so many toys that they end up getting bored with or completely destroying. The feather seems really sturdy and the way it moves through the air simulates a flying bird.

I really like that there are replacement attachments and the long pole is useful for letting your babies get some air time (at a safe distance)! They'll do anything to get to Da Bird and won't care who or what is in their way! I highly recommend this cat toy.
1720735
This is possibly the best cat toy I have ever purchased. Both of my cats love this toy. Even my somewhat overweight cat will get air and do flips midair trying to smack this thing out of the air.

Pros:
Cats go mental! They absolutely cannot resist the toy. My cats can be asleep upstairs and then they hear "Da Bird" flying through the living room and they come running.
Easy setup and breakdown.
The feather part of the toy is durable, holds up very well.
Rod is flexible, which allows for some leeway when the cat pulls and tugs the feather

Cons:
String gets tangled and knotted very easily
The knot between the string and the feather breaks easily and I had to retie it very often. My cat easily breaks the simple knot and needs to be retied every other week.

Overall: I would recommend this to anyone who has a lazy cat or an active cat. My somewhat overweight cat typically doesn't play with any other toy other than this one.
3846410
This is both of my cats favorite toy by far. Even my cat who rarely plays, and mostly prefers to play "chase", will engage with this toy. It was recvomended to me by a cat behavorialist and I've already purchased multiple other attachments for it. Their favorite is the feathers. They react well to the organic movement of it and the sound that it makes when it soars through the air. I would definitely reccomend this to anyone with cats, even ones who rarely play!
3642073
I got this for my friend's cat and it is his absolute favorite toy. He follows it around everywhere when it's out and gets lots of good exercise playing with it.
2240715
Every cat I have ever had is completely in love with this toy. I have no idea what is so entertaining about them, but truly, my cat Rocco would play with this toy for days in a row if I kept playing with him.  The only negative is that the cats eventually pull off the paper pieces at the end of the wire. Fortunately they are inexpensive so not a huge deal.
4311405
We got this for our cats for Christmas.  They play with it every day for several hours.  This is the best toy we have ever had for our cats.  It has also been quite the entertainment for us just watching them play with it.  We have had other similar toys with just the single loop with the ball, but this triple one has been their favorite by far.
2714683
Of all the money I've spent on cat toys, this is by far the favorite in my household. I was sceptical that it would be even played with just looking at a plain piece of wire with cardboard pieces on the end of it. However, my cats play with this so much that I have to put it away. They know which cabinet I put it in and get WILD when they know its play time. They chatter at it, play cat acrobatics and chase it around with minimal effort on my end. I have a wall attachment that came with mine to hang it on the wall for them and that works very nicely, except I don't leave it out unsupervised - too much fun and a kitten that doesn't know when to stop (the first day he played with it for an hour straight and was VERY tired). I am also worried that they would eat the cardboard pieces off, so just don't leave it out all of the time. I haven't found another toy yet that entertains my cats as much as this one!

Strongly recommend you try this toy!
2259066
My cat loves this toy. It looks similar to toys you find in grocery store, but beyond that there is no comparison. Try this toy, you will be amazed at how much your cat wants to play
2541831
Seriously THE best cat toy we have ever had. It is our third one so we can have one on each floor. Otherwise our cat ends up dragging the toy to us when we've failed to play as often as he likes. We rescued our 6-year old last year and he loves running, jumping and chewing on this toy. We have bought several types of refill feathers for it and he continues to enjoy. Thank you for making it stronger.
2686030
My cat's FAVORITE toy, hands down!!!  I had to buy 2 of these because if he loses one, he gets sad.  This toy is fantastic for cats that don't like to play with basic balls, mice and such.  Very interactive.  I just wish it stayed on longer or could be on a timer so I don't have to be home to turn it on.  LOVE it.  Highly, highly recommend.  I need 1 for every room in my house!
2467887
the best cat investment - I've bought 100's of cat toys and this one is a keeper.  they love it rest, play, scratch, etc
1634632
My three cats love this toy and I can't buy any other cat toy now, nothing else interests them. They love the spring action and leaping in the air after the toy.
2716129
Our cats love this toy. Any time, any wiggle of the wire. This toy is a "must play" in the kitty world.
1129260
This is the best cat toy I've ever bought.  Yes, my cat LOVES this, but let me explain why this one is so much better for me too.  I'd been using one of those single piece rod feather wand toys with my cat for 6 years (something like Da Bird, but different brand).  Though my cat dug it, I found it boring to use, which is not good since my cat deserves a good, long workout.  But I didn't think a wand toy could be improved.  I was wrong!

Easier for the owner to use:  Thick foam handle is a lot nicer and less fatiguing to hold than a plastic rod.  Long, telescoping wand means I have a lot of reach and can really make it fly.  I play with her longer because it's more fun for me too.  Win.

Customizable / replaceable:  All parts (outside the wand) can be changed out, including the string.  I respect the manufacturer for not trying to increase sales by limiting repairs.  Also better for the environment when you can fix something instead of throwing it away and buying a new one.

Side note: the bell is really effective at enticing the cat.  While I removed the wand from the Amazon box and started unwrapping it, my cat's ears perked up from another room, and she came stalking in.  The bell also helps her locate the feathers (I think her eyesight is a little compromised).
263575
This is the favorite cat toy around my house. My kittens have lost over 25 springies under furniture. I have purchased several packs. My cats carry them in their mouths, throw them in the air and bat them across the house!!  Great toy
4625409
This is the best cat toy!  Buy rechargeable batteries and you're set. I've been running it everyday for almost a year straight.  Just purchased my 2nd Fing so my cats won't fight over just the one anymore.