So soft, over 1 year!
585630
These are super soft and have held up well.  I have had these sheets for well over a year and had them in a monthly use cycle with 3 other sets of sheets.  They clean up well, showing no stains to date, and are still as soft as the day we got them.  They will sleep warm with a foam mattress be warned.

The only reason for 4 stars is that one of the pillow cases has a 4 inch section of stitching that failed from point of purchase.  The section has grown to 6 or 7 inches over a year and some months.  I am reluctant to repair this stitch as i thing standard thread would damage the microfiber and i would rather just place that side of the pillowcase down as it is just a portion of the outter hem on the insert side.
4163994
love it. IT was a gift  and I saw the little 1-yr girl last night whom I gave it to. SHE LOVES IT. Her mother said she has to have it around all the time. After time, it's still so soft and like-new... Yes, yes I would buy this again.
2145173
Amazing blankets! Had mine for about a year now and still VERY soft and has held up perfectly! Got mine at costco, and got a new one this year, they are a seasonal item though so you have to be quick!
4214152
We have two of these (purchased six months apart). They are extremely soft, no smell noted as other reviewers had posted. Now I can cook or do dishes all day long :-)
1815712
I first purchased this sheet about 3 years ago.  From birth I found my daughter slept better on it than the other sheet I had.  It is so soft and feels so good.  I also think it may keep them a little warmer than regular cotton sheets.  These sheets also fit on the toddler bed and my daughter well let me know that's the one she wanted.  Whether for your baby or for someone as a gift, this is a great purchase.

I would suggest buying more than one however, because you will notice you and baby will love them!

Another note, the one that I have that is almost three years is still being used today.  It washes great.  You would never know I have been washing it religiously for the last three years.  I wash her sheet just about everyday it seems.

This is by far an excellent buy.  High quality and will last as long as you want to use it.

This is an item I purchase often for other mom's as a shower gift.
2449181
This bear has undergone almost 9 months of baby abuse. 9 months of getting poop smudged on him, bitten, drooled on, thrown, having his face smashed into the wall (my at the time 9 month old loved the sound of his hard nose hitting the wall lol), and having to be hand washed numerous times.

And he hasn't got a loose string on him. He's certainly not as plush as new but he's still very soft and very loved by my 1 year old (don't let the abuse fool you, she LOVES that teddy bear).

I had been keeping that bear near her every night since she was just a couple months old, and it has become part of her nightly regimen. She goes right to sleep with this bear now. And when she wakes up, she's occupying herself with this teddy bear until I get her.

I'm impressed with how well this teddy bear is holding up in light of this 3rd child of mine being particularly rough. I haven't needed to do any bear surgery (yet) and think this was probably the best thing I could've bought my daughter. Its a great size for her too. Not too big, not too small.

I want to buy my next baby one and am shopping for another Gund bear.

HIGHLY recommend Gund!
3794563
These are so soft, my 3 year old loves them.  We've had them for 4 months now and I've washed them a lot (probably at least once a week, if not more).  They wash very well and still look great.
1699431
This is such a wonderful comforter! It was the first piece of bedding I have bought, and I have no regrets! I have had it for a year and a half now and it is still in great shape! I use it in my dorm room and last year I didn't have a cover on it because it is so soft! I have a cover on it now because I don't want it to get dirty, but it is still super fluffy and comfortable! I ordered a twin/twin xl and it works great! It even fits pretty well on my full size bed at home. I have allergies so this comforter was a great alternative to a down comforter.
872533
I've slept on this pillow for 1 1/2 years now and still absolutely love it! It is comfortable for side and back sleeping, cool, and hasn't worn out a bit. I've also purchased a standard size for travel that I take when driving on vacations, and another for our houseboat. I highly recommend this pillow!
3810516
These are such soft, wonderful pajamas.  I'm so happy I received them as a gift over the holidays, and they are awesome.  The fabric floats over my body without clinging anywhere.  And, the fit is just perfect.  I have never had pajamas that fit so well.  And, the fabric is as soft as cloud silk, I just want to rub my hands on it whenever I'm wearing these, it's just softer than any other fabric I've worn.  But, it feels durable, like it won't just fall apart after a few washings.  Especially since I don't dry it in the dryer.  I line dry these (and they still stay soft as my favorite stuffed animal).  It's like snuggling up with my favorite plushie!  I wish I could wear these all the time.  I have a baby gecko who loves the front pocket of these.  She dives into the front pocket when I wear these, and refuses to come out, until I make her come back out.  XD
2132666
My husband and I both have both had one of these for about 18 months.  We still love them as much as the day we got them.  When we bought our Tempurpedic mattress, we chose this pillow over the Tempurpedic pillow.  My dad napped on our bed one day and had to have one.  We got him one last year for Christmas.  Now, my mom wants one.  The store we bought ours from no longer carries them, so I was happy to find it on Amazon.  It does have a "memory foam" smell at first, but we just put ours on the covered porch for a day or two until the smell went away.  I am a side sleeper and this is the first pillow that I don't have to "tuck my hands underneath" after a month or two.  My husband sleeps on his back and says it cradles his head and neck perfectly.
4024501
These are such soft sheets. Very nice quality which has held up great after over a year of use. Next time I want a new color of sheets, I will definitely purchase these.
3022570
I bought this in cream for my baby girl, who is now 2 and I loved it. So I decided to buy more for my Boy, 7 months. It's very soft and cozy, although, it's a bit difficult to get the arms in and out. But other than that I highly recommend!
2508216
I've had this now for almost a year. Fits the same as the first day I bought it. Still so soft and flattering! Definitely ordering more!!!
1428513
So beautiful and soft! Looks like the ones that cost upwards of $100. I would definitely buy it again!
799589
Great product.  Very soft.  I used it to write "ONE" in puffy paint for a birthday onesie.  It holds up well to washing too.  The 18 month is, however, really long on my daughter (32" long).  I would definitely buy more. I love that they are plain and go with anything.
1149164
My boyfriend and I moved into our own place, and decided on this for our bedspread - perfect choice! The price was right in our budget, and the duvet cover & pillowcases are incredibly soft. We've had this set for over 6 months and it's still in great shape. A button or two has fallen off, but nothing major. Great quality!