Your Business Needs Show Business
593331
"All Business Is Show Business" was a great read for me and really drove home a number of key points such as:
1. Developing the emotional connection with your client is key
2. Recognizing that our customers change and we must change with them is on-going
3. We need to get customers to connect with the experience we provide them with our service or product
4. Doing the "Little Things" right makes a huge impression
5. Management needs to support their sales professionals in the development of their emotional connection to their
  customers

Excellent book that I will use to further develop my customer account strategies.

Ken Merbler
[...]
2048761
A must read for anyone who wants their business to be more likable. Actually, its a good read for any business whether you want to be more likeable or not as if you think you do ot need to be more likeable as a business then you likely need to definitely read this.
1446147
It's amazing the information one can find in the social media.  People in business want to think all basis are covered in operating their businesses, but the one most needed and perhaps lacking is the ability to communicate the value of their service or product. I sometimes find great ideas on Facebook. My wife and I started an art business more than thirty years ago. I've just learned that no one is too old to consider tips on how to better promote their business by utilizing better methods of communication. Colleen Walsh Fong has written Write to Grow. Any one who wants to have better dialogue with customers should check it out. Ms. Walsh Fong  offers some gread advice.
3131721
Great for people who look for a guideline to map your business or future business you are willing to start a new business.
1117869
Small companies need to bring in as much business as they can. Large corporations need to bring in the right businesses as clients. The essential marketing strategies to accomplish both of these objectives
are rarely found in one source. These proven, real-life, how-to examples are extraordinarily helpful! A must read!
1320227
I have been searching for years for help with running my business. Well here it is Howard understands what small business owners need and he gives it to you in a simple to understand message. This book continues his pattern from his last book. If you own a business this book has a blue print to help you achieve success.
578756
No fluff, just the details on how to get your business to the next level.  It may not be fun or exciting, but it will work!
177777
If you own or manage a restaurant, you might be one of the hundreds of thousands of others in your shows who work so hard IN their business that you don't have time to work ON your business. This is a common problem in any enterprise, but for the high energy and high maintenance resturant business, it's even harder to "get away" and look at things from a bird's eye view. What do you want? More business, happier customers, perhaps expansion but where's the time?

It is because of exactly that you NEED Entrepreneurial Insanity in the Restaurant Business.

We run a set of coffee bars (food also served in all of them, both to-go and dine-in) and we believe that McManus and Garcia hit on a gold mine for owners like us. We DID think we were going insane the way we couldn't find any time or energy to grow our business. It might sound cliche but it's true - if you see yourself as an "owner" then you'll have extreme difficulty seeing yourself as an "entrepreneur" and things won't ever change and get easier. The reason I wanted to to the time (which I have none of!) to write this review was to encourage others in my shoes. This volume first shows you how to clear the path towards improving your business so that you then can focus on the higher-level business that needs you. From marketing to picking a "winning team" as the authors put it so well, you will end up with more time than you thought possible AND you will be able to focus more on the things that are vital to expanding (if that's what you want) or just being more of a family person once again.
1464432
There is a ton of noise out there as entrepreneurs work to build and grow their businesses.

So instead of working to implore your customers to buy more of your stuff, a much beter strategy is to get your ideal customers to flock to you by being a thought leader in the area in which they are having a problem.

Dorie Clark lays a clear and enjoyable case for our to establish yourself as a thought leader in your industry.  I got lots of ideas that I will work to apply to my own business.

Highly recommended!
284646
I would recommend this book , to anyone looking to take their business to the next level
3799401
A great book to read if you are looking at how to build your business in today's tech driven work.  You still need to be face to face with your clients and peoplework shows you the importance
3778521
No one business expert can provide the exact answers to your all your business' marketing and promotions, but Michael Port's book provides excellent tips and advice for entrepreneurs and small business owners that they can implement now and fine-tune as their ventures grow. Your business success really depends on how hard you work at meeting your customers' expectations (and more) and staying current. Experts like Port and others who give us new marketing ideas or new slants on traditional methods help us, the small business owners, to succeed and continue to be the majority support of our economy.
2735820
IF you have a little business, its nice to have business cards.  For that matter, its not a bad idea to have your name, cell phone, and email address on a nice card, and maybe a photo, in case you make an acquaintance out in the real world.  Meet someone, give them a card. Personally, I want to start giving Tibetan Singing Bowl healings, so I need some cards to leave off at the Health Food store, and maybe a few yoga studios. Back in the day, you had to go to the printers, and order 500, then throw 450 away.  Not now.  I would advise you to go to Avery.com and check out the 138 various designs available for these cards, because that's what you are really buying here, not just card stock.

At the website, I discovered designs for businesses ranging from food services, handyman, all the way to health and beauty. Plus, little Christmas card greetings, Valentines day, Kwanza, and several other holidays. You decide which card design you like, and select it.  They had a Zen garden design, that worked perfectly for my Tibetan Healing project. (Who'd of thought?) Next, it takes you to the screen where you select and input your personal info. You have 30 different fonts to chose from, and all sorts of lay outs. If you have your own design, or photo, you can throw that into the mix as well. The next screen lets you design the back of the card. Of course, I like the idea of using the inside of the double card for appointment info, as well as any other info the client would like to write in for themselves. If you live in a big city, consider placing a map of your locale inside, with a photo of your store front. Because these are double sided cards, you have SO much more room to play around with. Finally, when you are ready, just inform your printer that its print time, and there you have it. The printed cards pop out without those perforated edges, so they look professional. And that business card will be the first impression that a future client has of your service. And we all know what they say about first impressions.
4564041
We found a lot of great information for our situation as we own two unique businesses. Every business situation is different, but the way the author presents the information you feel like it is tailored to your business. Well worth the purchase price.
2865413
I don't really have a small business yet, but I am "selling" an experience to my students. I want them to love science. And by making a connection with them, designing a class that matters, I can help them be the best students they can be.
3450219
If you are ready to rock your Network Marketing Business this is the book for you!  It shows you where your weaknesses are and where you need to focus to get your business moving in the right direction!
120890
if you are starting a small business from the ground up or already have an established business. this book is for you.