Selling art to interior designers, or the art of selling?
597088
While the information of the first several chapters was good concerning selling art to interior designers, I feel the book "How to Sell Art to Interior Designers" doesnt go far enough. The book gets off to a great start about locating, contacting and presenting art to interior designers, but falls well short introducing business topics that pertain to after the sale, such as contracts, business policies, fulfillment and such, and had very limited discussion of pricing. I feel that this leaves the reader short on better understanding the whole picture. I also didn't appreciate the compilation of text from another book from the author that focuses on the principles of selling, a topic that is well handled by scores of books. It was hard to tell if this book was about selling art to interior designers, or the art of selling. In addition, this additional text, about half of the book content, was not well integrated as evidenced by that text repeatedly making reference to selling art to individuals for their own use as opposed to professionals (interior designers) who buy art for their projects  an entirely different market. I also feel that the book is out-of-date in that it only once referenced social media, and paid virtually no attention to the variety of online tools available to conduct business in terms of art. I would have preferred broader subject coverage. I came very close to not making the book purchase at all because of the classic long-winded marketing of the book on the authors website. And this may be Amazons doing, with a very sparse Look Inside that OMITS the table of contents! I elected to purchase a $10 Kindle version of the book to reduce my purchase risk. As it turns out the book did not entirely deliver on the promise of its promotion. If you need a primer on the principles of selling more than you need information about doing business with interior designers in terms of art for their projects, then this book will provide some value.
1581555
From the moment I opened this book, I felt motivated to re-design my living space. Being that she is a renowned fashion designer, there's no surprise Birger certainly has an eye for presentation. I swear, each time I flip through these pages, I am full of ideas...

One of the first photographs which strikes me is one of a framed photo-booth style black and white picture of Kate Moss making with goofy, playful expressions. The photo appears to be placed on a white shelf. Placed to the right of this item is a clear mason jar encasing mini conch shells and a couple of wooden paint brushes.

The theme of raw art and creativity are presented in a manner which strikes, for some reason, a sense of purity. There are glimpses of art-in-the-making (paintings) as well as fully finished artwork- in the form of both paintings as well as clothing (there's  a repetition of hats hanging on walls which looks so classic!)

I think the best part of this book is the last section entitled "work" which extracts the classy, black-and-white imagery which places the focus on Birger's crafty design work as opposed to a simple photograph. This part of the book definitely extracts a more personal theme.  Some photos are of Birger in her studio, some of her models and audience at fashion shows. There's also some of her work displayed on racks. The entire book is sort of like a history of design and Birger's own creativity displayed through pictures.

In one word: Fabulous!
2455496
I am now preferring CC's books over her videos.  and the pricing is good esp. if you can get them at a discount.  The videos are tedious, and I'm not a big fan of her voice (it's like a scolding mother's)  lol  But I am learning some new things with designs & paint, that I never was able to consider before.

Having been a Faux Artist for over a decade, and very talented on various venues... I am delving into a whole new world of Mixed Media.  There are things that cross over into each style of working with regard to paints.  And same with products.

While CC promotes Golden Paints - I am since learning that much of the paint & Plaster  I have from working on Faux Finishing, can be used on canvas.  In fact, at times; the quality of the paint I have is much better.  Why?  Because when you work on a Wall...it needs to stand up to time, temp changes, and UV rays.

For now...this is opening up a new territory for me - with so many artists willing to share & being supported by Product Companies...for some, it's all about the money, than the creativity.  We all won't get rich by this, but we might as well make a little money to support our talents.  And a way of Life that many of us dream about - Doing what you love.
4903442
I like it, it is a good basic. Having said that, I used several of her points for staging a house my company is selling. One point was: Find an inspiration piece, pull 3 colors from it and use them to decorate. Another point: Having different finishes in each room, shiny, mirror, wood, matte, glass and so on give a luxury effect.  I applied those tips with my latest rehab/flip house and everyone went nuts over it and I have had multiple offers to buy it over selling price. The house itself is very well renovated, but the staging with tips from Betsy was the icing on the cake. Thank you Betsy!!!
2721047
One of the first things I learned as a salesman was that you couldn't sell something to people if that wasn't what they wanted to buy. If you're trying to sell beef to vegetarians you had best not be to dependent on commissions for income. Yet in the publishing business fledgling authors think nothing of sending a mystery book to a magazine publisher that only publishes articles on car repair and who isn't interested in new authors at this time.

In the sales business it's called qualifying your prospects. Does this guy buy what I'm selling? Does he need more than he's able to get at the moment? For the freelance writer here is just about all the qualification you need. For some 1,600 publishers here's what they are looking for, what they pay, and often the opening sentence will tell you what you really want to know. For instance, one publisher opens his entry with: 'Please note we do not publish novels, poems, children's books, or short stories. We publish ____.' This alone can save you a lot of time, a lot of postage.

The information in the entries is directly from the publisher. It usually includes his web address so you can see what he is publishing now - and it's likely that this is what he's going to publish in the future.

Here is a tremendous amount of useful information at a very low price.
4068700
I'm not sure, but I think a business model of stealing an artist's work and slapping it on a t-shirt can't possibly be too profitable. Sure, at first you may see some sales. However, as word spreads, you will get knocked far, far down into Amazon algorithm-hell.
3870037
This book very helpful and inspiring for selling art. For those who are not overly familiar with social media, it might need to be a bit more specific about some methods.
1358767
As a designer, part of my job as we work out plans for customer's homes is to educate my customers about what good design is. I have found this book invaluable. It's like a boiled-down "Cliff's notes" of design, which is great for my customers and for me. It puts interior design precents into language anyone can understand. I use the book in my work and also give it to clients as gifts. I also use it for some of my own decorating inspiration. I highly recommend this.
2889914
Having worked at a dozen New York ad agencies - some tiny, some huge - I can assure you that the people who create ads have no interest in employing "subliminal selling techniques".  There are three reasons for this. One: there's no such thing as a "subliminal selling technique", at least not within the ad industry; two: anyone who suggested using a subliminal technique would be accused of being on serious drugs; and, most importantly, three: the people who create ads have no interest is selling products. They want to win awards for "creativity". Because that's what advances careers. It's a cliche in the industry that the client always wants the product shot and the logo bigger, and the ad agency always wants it smaller or, ideally, absent. Just one example: I've seen an ad agency present an ad about the TITANIC to a cruise line. The ad was funny. That's why the agency tried to sell it to the client. But the client, rightfully, was furious. No one contemplating a cruise wants to think about the Titanic. But, as I said, the agency didn't care. Or, at least, those responsible for creating ads didn't care. They were just trying to figure out a way to say "Go on a cruise" without saying "Go on a cruise". Not because saying "Go on a cruise" is not "subliminal" enough. It's just not "clever" enough. And that's how ad creatives justify their salaries.
However, I did look at the web site associated with the book. And the guy in the cigarette ad does look like he's holding a (...). I laughed. It's worth checking out. But, I'm sure it wasn't intentional. It's just like looking at clouds. Look at enough of them, you'll find something. Same with religious images in billboards, or the virgin Mary in the lady's grilled cheese sandwich on ebay.
Oh well. I haven't (...), though. So, maybe there are some good parts. I'm just criticizing the thesis. If I'm wrong (about the thesis, not about the existence of subliminal advertising) sorry for giving it the one star.
682972
An inspiring and impressive documentation of a rising movement in interior design...and in the design industry in general. This book delves into the pulse of what's happening in the modern day design-minded home, as opposed to documenting a decorator's work.

The images in the book feel very real but are aspirational at the same time with (as the book says) rule breaking decorating. The book is packed with examples of how living with what you love can enrich your life and interiors - such as leaving a daughters birthday decorations up as decor, wallpapering one's ceiling, and living with a Jaguar collection...

The homeowners themselves in this book are inspiring - and a candid peak into their lives and homes makes for so much more than a coffee table design book.
3838550
I found this book interesting on many levels.  I am an artist.  I didn't particularly like Kincaid's work but understand why some folks did.  This book however was more about business practices than art.  It illustrates what can happen when a group of leaders focus on sales and short term at the expense of ethics.  I saw a lot of this in my own business experience and it moved me from a conservative who voted for Goldwater to a liberal that understands the need for regulations.
907893
THE REAL THING IN ART......BRANDS...NOT ART......ESPECULATIVE COMMODITTIES NOT ART........A FEW ONES HAVE A CONTROL OF THE ART MARKET.....PRICES AND MANY OTHER THINGS....
3555541
I'm not an artist, but I still got a lot of good information and inspiration from Jeff Goins's "Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age." I especially liked the point of believing your work is worth charging for. That's a key thing whether artist or non-artist but I think especially for creative types, it is important, especially in this day and age. It made me think of ways that I should be an advocate for my work and at the same time, it made me appreciate art and the people who create art much more.
2143454
Very useful and informative. Nicely written. It help me a lot to understand how the business is like and the possibilities there are. I would not recommend it to everyone just because I don't need more competition... Just kidding! If you are planing to get started in the interior design field this book is a MUST
472945
I purchased this book to give as gifts to my interior design clients and team. The feedback has been exceptional. The room transformations are amazing and showcase the expertise and vision that interior designers can can bring to a space.
2063294
The book and email marketing that comes with the book is kind of salesy. I'm not that into sales. I'm an artistic person, so it was hard for me to finish this book.
2693417
Transforming older homes into modern, functional, open spaces filled with natural light.

  Author Amanda Pays and Corbin Bernsen share ideas for remodeling older homes to create modern, open floor plans while sharing lessons learned along the way. Topics include tricks of seeing through cluttered, dark rooms to imagine an open floor plan and space filled with light; how to manage a renovation budget (ideas on where to shop, items to splurge on, where to save); and designing homes for simple family living.

My Thoughts: I love interior design, and while I have no training in this area, I devour everything I can find with photos and ideas about changing up my space.

I used to watch HGTV religiouslyand then I started buying every magazine I could find with photos that would give me ideas.

I first heard about this book,&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Open-House-Reinventing-Space-for-Simple-Living/dp/1423647351/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Open House: Reinventing Space for Simple Living</a>, and its authors Amanda Pays and Corbin Bernsen, on the Hallmark show Home and Family. Of course I had to buy it.

I was especially drawn to their passion for renovation and recyclingand re-purposing items to make unique interiors.

The book is filled with text and photos, so a reader can learn a lot about how they accomplish what they didor the reader can simply luxuriate in the gorgeous photos.

I have enjoyed Corbin Bernsen in several shows and movies, beginning with LA Law back in the day. I also look forward to his occasional appearance on The Young and the Restless, where his late mother, Jeanne Cooper, was an iconic member of the cast.

If you love design, or enjoy looking at lovely homes and interiors, this might just be the book for you. 5 stars.