Read this like your marketing devotional
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I used to read this book like a devotional, I couldn't get enough, I would read and think and ponder, and look for ways to use it in my business. The different chapters will leave you thinking.
Yes your ideas matter, but how do you make them matter to me? - Well that's what this book is about. It's chock-full of practical tips and examples.
I still read it every once in a while (yes, I'm getting my money's worth)
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This book is for individuals who want to start their own business but don't know where to start. For company marketers and brand managers - look elsewhere.

This book convinces you to start using the Internet to build your personal (and thus your business) brand just as&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Purple-Cow-New-Edition-Transform-Your-Business-by-Being-Remarkable-Includes-new-bonus-chapter/dp/1591843170/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter</a>&nbsp;convinces marketers to channel mass media marketing budget to building a remarkable product - they both are mentality-changing kind of book instead of a step-by-step how-to guide.

In a nutshell, you build your personal brand around your passion and that passion will eventually become your business - you can make money out of it. This is how you go about doing it:

1. Find your passion - things that keep you awake in the middle of the night and get you get of bed in the morning, things that you know better than others.

2. Create content - put your passion into material form - blog it, build a website, tweet it, make videos and place them on Youtube etc. Make sure every platform you use are connected so that synergy could happen among them. For example, when you post a new entry to your blog, alert people by sending a tweet and a facebook update.

3. Join and more importantly, contribute to communities that are related to your passion. Leave thoughtful comments and by doing so, attract eyeballs to your blog.

4.  Gradually build a meaningful presence on those community and see visitors to your blog grow.

5. Make money by placing relevant Ads, partnering with affiliates or selling stuff in your blog/ website.

For those of you who are not convinced that social media could help you grow your business - this is the perfect book for you.

However, for those who are already using those platforms and wish to know how to maximize returns from them - look elsewhere. Suggested titles are:&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Get-Content-Get-Customers-Turn-Prospects-into-Buyers-with-Content-Marketing/dp/0071625747/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Get Content Get Customers: Turn Prospects into Buyers with Content Marketing</a>;<a data-hook="product-link-linked" class="a-link-normal" href="/Inbound-Marketing-Get-Found-Using-Google-Social-Media-and-Blogs-New-Rules-Social-Media-Series/dp/0470499311/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)</a>. Feel free to read my reviews on these 2 titles@ https://www.amazon.com/gp/pdp/profile/A3VEU92SNQ1GHB?ie=UTF8&responseType=info&responseCode=ups
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This book serves as a phenomenal insight, guide, and if at minimum a very stimulating read.  Yohn delivers a holistic approach, along with strategies based on years of experience, to the world of advertising on how to make a good brand great.  Advertising and branding have usually given society a bad taste due to general mistrust and annoyance; however, Yohn's book turns these traditional senses of brand advertising on its head and redefines what it means to be a "brand".  By walking through the glorious and often tragic stories of some of the most popular and well known brands on the planet, this insightful book breaks down previous barriers to how businesses should approach, not just their image, but the way that they do business.  Yohn argues that a great brand is not based solely upon on image, but actually the culture, the identity, and reasons of why you are a company.  The author presents the idea that your "brand" should be at the very core of your decision making process as a business, and that when tough choices need to be made, who you are as a brand should never be compromised.  Yohn counters modern business practices by presenting the idea that great brands do not have to give back to build popularity, but rather, they contribute to society organically because it is who they are as a company, full of employees who believe in that company's identity and mission. In her seven principle book championing "brand as business", What Great Brands do is a must read for any person in the world of advertising or anyone involved in growing a business.  However, if you are in neither then this book still quite relevant as you may not be able to help entertaining the looming question of, who am I as a brand? How might I be compromising my brand identity? What do I need to do differently?  Whatever your background, one thing is guaranteed by reading this book: you will no longer see the world as just constructed of differences in prices and features, but rather, as intimate relationships with business personalities.
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Go with me on a little imaginary journey.  Imagine you've decided to "bite the bullet" and join a friend for some street-corner evangelism.  Close your eyes.  What do you imagine?  Are you clutching your pamphlet-of-choice with sweating, trembling hands?  Muttering an incoherent prayer to the Holy Spirit to "be with you" as you walk out your door, as your stomach tries to reject the notion that it's responsible for your digestion?  Breaking out into a cold sweat as you approach your first person?

  When author Tim Downs was in college, he had this experience ... and worse.  He and a friend approached a young man on campus, who listened to their opening line, averted his eyes, and began walking away.  They dogged him all the way to his dormitory, all three now at a dead run, trying to get through The Four Spiritual Laws while in breathless pursuit.  In for a dime, in for a dollar!  Needless to say, the door was slammed and the young man's impression of Christians was not improved.

  In Finding Common Ground, Downs bucks standard  evangelical thinking.  He believes we are so certain we are living in the end times, that we are trying to "harvest" without first "sowing".  When we rush evangelism, we are engaging with others in such a way that it's really more about us than about them. And in the process, we are needlessly driving others away from engagement in issues of faith.

  He argues that recent growth in the numbers of people coming to faith are the result of those in previous generations who created a culture where faith was possible.  They were sowers.  And if we don't learn to sow, we will be like farmers gathering all the harvest without doing any planting.  There will be no harvest for future generations.

  In talking about what it means to be a sower, Downs gives many examples from his own life and others, which I always find so helpful.  One section that I especially appreciated was the one where he described a day in the life of a sower, all the folks he made contact with who are in varying places spiritually, and how he interacted with each of them.  A notion he holds very strongly is that talented, devoted individuals in the workplace who ask the question "should I be doing full-time ministry?" are too often encouraged to come out of the workplace, get some seminary training, and then return to try to leverage their contacts in their former workplace.  His contention is that they are most valuable where they are, and most credible without the specialized training.

  Downs also lays down some helpful fundamental principles, such as asking good questions that provoke thought rather than defensiveness, hearing the underlying world view in a person's statements so that you can respond to that rather than the statement itself, finding points of agreement as a means of lowering walls, balancing love and justice (love: only telling them the truth when I feel they're ready to hear it [Jn 16;12]; justice: the times when it's just important to tell the truth, whether we feel they're ready to accept it or not), recognizing the value of indirect communication, and more.

  I found this to be one of those books with such a rich "harvest" of thoughtful ideas that I had to go back and highlight it and read it through several times.  I just may make it the first book ever on my "Read Every Year" list.
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John Piper writes a collection of devotions in A Godward Heart meant to stir the readermaybe once, twice, or as many times as his sundry topics strike a chord. Even though there is no central theme unifying the book, many readers will find the variety refreshing. This book is much like scanning a radio dial and landing on the right song or interview that was just what you needed, even though you were not looking for it.

To understand Pipers message, it is important to read A Word to the Reader at the beginning. He describes the intent of his book in the following section:

Perhaps some evening your soul is hungry. Not for anything in particular, just a soul-hunger. A longing. Something is needed beyond what television is going to give. Something about God, or about the meaning of your life, or about eternity. Youre tired and you know you probably cant stay awake to read twenty pages. So you pick up a book that you know focuses on eternal things, a Godward book. And three minutes later you have seen something, and you will never be the same again.

This book could be best described as an evening devotional book as he alludes to above. Each of the topics is thoughtful and relevant, yet each one is not easily coupled with a corresponding passage of Scripture. Piper quotes Scripture in most of the meditations, yet each meditation is not necessarily about a specific passage. As a result, this book may be best read when winding down in the evening, rather than as a morning springboard for Bible reading.

Readers who are unfamiliar with John Piper may benefit from a simple web search about his background. He represents his theologically background well and writes from a distinct point of view. Any minor theological differences should not keep readers from benefiting from the nuggets of wisdom Piper gives his readers; he has plenty to share with those willing to listen.

I encourage readers to feel free to pick and choose the meditations they want to read. Do not feel the need to read the book in any particular order. Peruse the topics and choose any one that sounds interesting, and feel to skip any meditations that do not seem pertinent at the time. However, be prepared to be surprised that some of the topics are more instructive than they appear at first glance. The most surprising topic in the book is Why and How I Tweet and it caused me to take a slightly different look at Twitter!

Finding a nugget of wisdom at just the right time can change hearts and minds. Piper has experienced this and hopes to share the same with his readers. He summarizes this well in the following, Books on one topic are valuable. They let the author explore all the angles of an insight. But where do the insights themselves come from? Usually they come from paragraphs. Even sentences. For reasons not entirely explainable, God can make a single paragraph life changing.

Thank you to the people at WaterBrook Multnomah Publishing Group for a copy of this book for review.
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Michael gives very solid advice about your marketing and building a solid foundation.  He is the real deal.  It is important not just to read the book, but the do the workbook work as well.  It's the most transformational marketing read for the new way of marketing...
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I thoroughly enjoyed reading this book. Not only does it cut through the bullsh*t spewed out by so-called "social marketers" or simply "marketers" (and if you're in marketing like I am, you know the type), but it presents plenty of well-researched evidence and case examples that demonstrate how people desperate to better market their businesses have been used and abused to make a profit without actually gaining anything valuable in the process or truly engaging with thir customers better.

This book will teach you how to get down to the important principles of marketing without falling for the hype. A shotgun method of "Engage or die" is the message this book teaches you to watch out for, and challenges you to instead ask the question, "How do my customers really WANT to be engaged?"
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Some people have cynically commented that you only need to read 20% of this book, and the rest is all repetition.

Those people do not actually understand the fractal nature of the 80/20 principle - how pervasive it is, or the extent to which you really need to immerse yourself in these concepts. Their opinions are worthless.

I first read this book in 2003. I got to page 14 and Richard was explaining how 80/20 is closely related to chaos theory. I suddenly had an epiphany - making realizations that weren't even explicitly stated - and realized that inside every 80/20 is another 80/20, and another and another. 80/20 is fractal!

Suddenly I looked out the window and saw 80/20 EVERYWHERE - in the trees, in the street, in the carpet in my house, in nearly every column of every spreadsheet in my business. Before I'd barely seen it at all, and even then only in the rear view mirror. After, I saw it everywhere all around me.

At the time I was just starting to crack the code on Google AdWords, and I realized 80/20 is the key to pretty much everything in AdWords. And in marketing itself. 80/20 became my secret weapon. It was the backbone of AdWords and I included an 80/20 chapter in my very first ebook, "Definitive Guide to Google AdWords" which eventually became Entrepreneur Press's "Ultimate Guide to Google AdWords" which is the world's #1 book on internet advertising. It also inspired my book "80/20 Sales and Marketing."

Richard makes a key observation, which is the difference between 80/20 ANALYSIS and 80/20 THINKING. Analysis is backward-looking. 80/20 Thinking is forward looking. When you know, in advance, that whatever you do is going to be 80/20 and nothing you do can change that, you artificially stack the deck to favor early successes. You kill your runts faster. You search for patterns that most people miss, and shortcut months or years of failure.

Richard also delves into many subtleties of how 80/20 manifests in business, and how most businesses are losing money every time they sell 20% of their product line. This is a very big deal.

I'm now reading this book, 13 years later, AGAIN (not sure how many times I've cracked it) and it's still producing new jewels. Yes, you can read 20% of this book and it could still potentially change your life. But if you understand 80/20, you should read that kind of book 5 times and you can be nearly certain that you'll get 10X your time investment back every single time.

When Richard starts getting philosophical near the end about this applying to relationships and whatnot, don't give in to the temptation to think he's over-reaching. He's not. 80/20 is a fundamental axiom of cause and effect, one of the great secret laws of the universe.

I've read a LOT of great books but this one tops the list. It's been worth many millions of dollars to me in my career.
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I got my hands on this book as soon as it got released. I had been looking forward to reading it for quite some time now as I have been a follower of Harsh for a few months and I have seen how much hard work and dedication he puts in his work- both his books and his website that is an excellent free source of information for self-published authors. Its enough to follow him on facebook and twitter to realize he is serious about what he does and his passion to help other authors comes from his heart. He follows through what he preaches and he is a fan of long-term success. As  opposed to many kindle gurus who tell you how much money they make from some kindle pamphlets they did not have to write (that of course are kept secret, or you can see a couple of their bestsellers with rankings that are like 700.000 paid or worse)- Harsh gets visible results and he is really transparent. He writes good books and he knows how to combine his passion with marketing skills. Just read his bio to see how much he has achieved at the age of 24.
This book will not be for you if you are looking for a few websites and facebook groups to post your books thinking that you are actually marketing them. Oh man, I have had enough of authors spamming facebook with their masterpieces or outsourced pamphlets for a quick buck, calling it marketing. Now, with this rant out of the way, let me tell you why I decided to give this book a big 5 stars review:
1. Harsh goes to the root of the art of book marketing and encourages you to think out of the box.
2. He underlines the importance of personal branding, something that I am now pursuing myself
3. He does not focus on where (as all those get rich today kindle marketing books) but on how- and encourages you to go through the process instead of looking for quick events. BTW, Harsh I am also a big fan of Tony Robbins and MJ DeMarco and I love to see how you actually apply what they teach and I also love to see you succeed.
4. He makes social media easy and encourages you to outsource certain repetitive tasks which I agree with +many authors really should apply (I have seen way too many authors trying to do it all on their own, whereas they should be writing).
5. Gives really awesome strategies to network with other bloggers from your niche.
6. Has a really strong call to action.
7. Makes e-mail marketing easy and tells you how to go about it even if you are an e-mail marketing virgin.
8. He has an excellent writing style, it feels as if he was talking to you and guiding you.
9. His motivational energy is really infectious. He wants you to work SMART.
10. He includes some really useful resources and stresses the importance of choosing blogs and websites with high rankings and big audience and how to avoid scam.
+ much much more.
I am getting busy now with personal branding. I will post an update on this review in a couple of months.
I am an action taker, big time, but what this author does is incredible. Great role model for me, and I recommend you grab this book. It includes a few pretty interesting free resources that will save you time.
Congrats for Harsh for putting this book together and I cant wait to check out more of his tips.
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As a marketer, I love this book, for several key reasons -
1. The number and depth of the interviews, and the level of people interviewed was stunning. Many of the people you'd aspire to meet in a lifetime, but rather than hearing them speak from a stage, this book takes us right there to hear their innermost feelings.
2. The writing style is superb. It takes us into the very nuances of these key conversations.
3. I am so compelled by how forthcoming these leaders have been, and how much there is to learn from each of their stories. Too often our impression of these "storied" companies is that they have it all figured out, can do no wrong, or when they have, would never admit it. These interviews take us to the heart of what it is really like to be humbled by market changes, to really listen to your customers, to re-focus and re-assign your employees where needed in a business arena that seems to change by the day. I will be referring to this book often. Probably quoting it frequently in my own columns as well.
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"It never feels like there is a shortage of devotionals on the Christian market. Devotionals for men, for women, for kids, for teens, for married couples, for the elderly, for pastors, for volunteers, for dog lovers, for vegans for widows and for people who love to buy the latest devotional." - that's how I started my last review for R. P. Nettelhost's devotional, "a year with God."

Now, I have the pleasure of reviewing his follow up, "A Year With Jesus." Much like the former book, A Year With Jesus walks you through a year solely from the voice of the speaker. Each day the reader is given the words of Christ and a small page devotional to carry them through the day.

What I liked the most about this book was the fact that the author choses various translations (CEV, Holman, Message,  NAS, NIV, NKJ, NLT and NRSV) for each day - handpicking the one that best fits the tone of the verse.

And much like other "sayings of Jesus" books, this devo is broken up into subject matter like, Love and Hate, Truth and Lies, Arrogance and Humility, Friends and Enemies and so on...

Reading A Year With Jesus really feels like you are on a journey of study - carefully examining the words of Christ and allowing them to make and shape you.

Highly recommended.
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Review by Donn G. Ziebell, Ph. D., Never kicked by a horse nor a mule, and author of the non-fiction Amazon book, My Letters to a Prisoner I had not met. Become an insider to the humor and private life of the writer's encounters and adventures home and abroad; a selection from over 100 letters written in six years.

I was interested in learning more ways for marketing my book; every author will at some time realize this need on their own. 100 ways to market your book sounded like a lot of creative thought will likely be discovered within such a list. I was not disappointed!

As I read I made a tally and found 15 marketing ways that I already had in my personal list. But I found 75 ways to market that were new to me, and out of those there were 21 I selected to work into my thinking and plans over time.

The numerous marketing ways that many readers will adopt from this publication requires a discipline that handicaps me; being able to type with more fingers compared to just two index fingers. You who type can create volumes of words and communications with little effort. In the 100 ways to market a book you will find the ways Bob and Cheryl Moeller put forth allows you to see sundry avenues to tap into the power of our world's social media and increase leverage for your book sales.

It is for this reason I recommend Bob and Cheryl's publication to you knowing it will extremely benefit your marketing effectiveness. This publication is a treasure chest containing deliverable value to smart and pro-active authors.
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This devotional - besides being eduational, inspirational, and motivational - is speaks to one's heart, head, and spirit. As you read, meditate and apply Andrew Murray's insights you WILL be blessed in amazing ways and challenged to go deeper, closer, more intimate with God. Understanding the role of Jesus the Lord as both Great High Priest and Ascended Lord is crucial to our walk of faith. This book made me weep, made me get on my knees and pray like never before, and to rededicate myself to abiding in the Holy of Holies with my Lord. I spent many a late night/early morning reading this. I could not put it down. Buy it, read it, cherish it. There is a reason it is considered a Christian Classic.
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IT's not often that you come across a Devotional that is quick, simple in its writing, yet complex in its subjects.  This devotional by Jon Walker takes numerous principles and in a 1 min. read hits you where you are at almost every day.
I found myself wanting to read his insight as a book of promises vs. a daily devotional.
The other item that I found enjoyable about this, is it is not a 'guilt' devotional.
Now that is a term I use for the DAILY devotionals that have days and even dates on each read.  When life hits and you miss a day or 2, or a week, you begin to feel guilted into reading or catching up until finally you just give up.
This devotional has nothing but subject headings!
You can read it as a daily devotional, a study, a topical study, etc...
I highly recommend this to anyone in search of a easy devotional that you will GROW with in a simple yet purposeful manner!
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"How the CEOs of Interstate Batteries, Hobby Lobby, PepsiCo, Tyson Foods and more bring meaning to their work."

"The time has come for us to see a purpose for business that goes beyond money and that has a vision for this economy that goes even beyond this earth.

Built around twelve themes: calling, leadership, character, success, money, stewardship, balance, disciplines, relationships, pluralism, ethics and giving, Our Souls at Work opens our collective eyes to the spiritual nature and mission of our daily work." (From the Russell Media Website)

Work as Worship is a book about "Calling," "Worship," "Money, "Success," and "Work" as well as seven other themes that relate to our spiritual lives in every area including the area of Work. In some Christian circles you would most likely get a strange look from people if you were to refer to Work and Worship in the same sentence as if there is a connection between the two. However, as editor Mark L. Russell has so masterfully done, he has taken the words and stories from the lives of some of the most successful Christian business leaders of our day, and clearly revealed to us that the words Worship and Work along with Calling, Money and Success and the other seven can be in the same sentence and do have a connection.

Some of the leaders who share how their relationship with Christ brought meaning to their lives and their work include Steve Reinemund, former CEO of PepsiCo; Edwin Meese III, 75th Attorney General of the US; Norm Miller, Chairman of Interstate batteries; John Tyson, Chairman of Tyson Foods, David Green, Founder of Hobby Lobby and others. They along with several others reveal how important our view of God, money, stewardship, success and work really are. In the hearts and lives of the leaders mentioned in the book there is no division between Worship and Work...that like line from the TV Sitcom Love & Marriage states, "You can't have one without the other." And you can't. Worship is to work what air is to our bodies...it is essential and the successful business leaders in the book not only share that fact but also just how believing that affected their lives and work ethic. And their view of God and worship impacted their lives in every area including work. So whether you are a plumber or the president of a large Fortune 500 Corporation and you are a Christian struggling with the issue of how your work really matters to God and others, Mark Russell's insightful book will help you see clearly and understand just how very important not only are you to God but also how important your Work is to God as an act of Worship of God.

Disclosure of Material Connection: I received this book free from Russell Media for reviewing it. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.".
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Jesus calls us to glorify His name across the earth and in all spheres of life. His Lordship extends over individuals, families and into the domain of business. Indeed, with a reported 2,000 verses dealing with how we acquire and use money and possessions, Christians should be sitting up and taking note of the ways in which we acquire and steward the blessings God gives us. In Marketplace Memos the father and son writing team of David and Jonathan Shibley present 39 devotional insights (memos) for business leaders.

Now don't roll your eyes. I realize that many titles on leadership, money and business have been written from a Christian perspective in recent years. Thankfully, the Sibley's have written a title that goes far beyond basic leadership advice, best practices, and business tips. They boldly venture into the core of your relationship with Jesus, challenging both experienced and aspiring business leaders to place their walk in faith at the forefront of their lives.

The teachings offered are sound and biblical; as such they expand into all areas of life. I found many of the topics explored were also relevant to my own life and ministry to my family and children. Isn't that the beauty of scripture? It speaks to us where we are in life no matter our situation. In a like way Marketplace Memos spoke deeply into my own life - I can't wait to share it with others.

The breadth and depth of the topics explored ranges from biblical views of money, using your business as a ministry, charitable giving, eternal rewards, family priorities, marriage, partnerships, networking advice and many more. There are practical nuggets of advice to be mined that are incorporated carefully within the devotional context. Each brief memo, or devotional chapter is two to four pages in length and concludes with an applicable scripture verse (Remember); a concise quote from a Christian thinker or the authors (Reflect); suggested prayer points relating to the topic (Pray); and ways to incorporate and build upon the teachings in your own life (Act).

Marketplace Memos is divided into three categories of devotional insights. Part 1 "True Riches - Thinking Biblically About Money and Wealth" presents a balanced, accurate viewpoint of money, its' uses, and guidance on avoiding entrapment. The Shibley's steer the straight and narrow as they avoid slipping into either the popular prosperity movement teachings or into asceticism. If your view of money veers strongly into one camp or the other, the Shibley's sharing of scripture will help to correct your mind-set.

Part Two "Kingdom Business - Your Marketplace Ministry" provides the inspiration and encouragement to view your business as a ministry. The Shibley's lead readers into considering how their role in the marketplace can reach others for Christ, finance missions and serve as salt and light in all their business transactions. Part Three "Leaving a Legacy - For Christ, His Commission, and His Kingdom" explores how your life, integrity and contributions to the world can serve as a platform for future generations to launch from.

Short snippets from scripture are sprinkled liberally throughout the text, numbered, and included in the endnotes that provide the entire scripture reference, as well as bibliographic information for other works the authors quote from. In the introduction the Sibley's suggest you read with a prayerful heart, open Bible (you'll need it) and open spirit.

"Expect the Holy Spirit to speak to you as you read. We believe God will give you ideas for business breakthroughs as you read these memos with your spirit wide open to hear from His spirit."

I'm in agreement. I certainly heard from God through this opening of the word in respect to the financial aspects of life. Continually focused upon Christ, His Kingdom and the Great Commission, business people will be challenged by Marketplace Memos to dig deeper and go further in their faith.
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*Marketing is about sharing what you love with people who truly value hearing about it*

Joanna Penn sums up her expansive experience in How To Market A Book, this easy to read and retain treasure chest for authors who want to sell more books and to think more like an entrepreneur.

It's structured into five, stand-alone parts which are a smorgasbord of information whether you're a novice or a seasoned pro. Joanna offers useful content on building a brand and social networking within her core belief of being genuine.

How To Market A Book begins with marketing principles and takes you through book fundamentals, building your platform - short-term and long-term - ending with more take-away advice on launching your book. Her tips on Discoverability, Authenticity, and Permission Marketing were immediately useful to me and I loved her term Co-opetition -  "by working and educating ourselves together we learn faster, respond and adapt more quickly."

Joanna Penn demystifies Platform as attraction marketing - simply putting things out there that attract people to you; making yourself useful and/or entertaining to others. She emphasizes Social Karma as being the core of your social media efforts, giving real examples of what to do that actually works in connecting with others, leading to an increase in sales and opening doors of entrepreneurial opportunity.

How To Market A Book is just that - a How-To book on what works... and what doesn't...  in social media, public speaking, audio & podcasts, brand-building, and on-line relationship building. She tells you exactly what algorithms, keywords, metadata, and SEOs are, and she has a particularly juicy part `Meat, Hook & Format - What Really Baits a Reader'.

I've been a Joanna Penn fan for over a year and I'll attest to how much her influence has on me. Her on-line mentoring and personal generosity helped my debut novel open in the Top 10 on Amazon and I've steadily built my blogsite and social media contacts based on her teachings. I cannot say enough about the benefits you'll get from How To Market A Book.

- Garry Rodgers  Vancouver, Canada