Best Shampoo we've used
588397
This shampoo doesn't give our labs that wet dog smell and the pleasant scent lasts for several days. Makes our pups smell good and feel soft. I also love that it's all natural and soap free, to keep from drying out the skin.
2173016
This is an outstanding canine shampoo.  Being an allergy-ridden owner of 2 dogs, I have tried countless dog shampoos to find something that will both (1) lather well and rid the dander completely and (2) also leave the coat shiny and silky.  My chocolate lab is 7, and I still use this shampoo on her.  Provided your dog has a normal coat with no major skin issues (e.g. Cushing's Disease or Thyroid condition, etc.), you will be impressed.  This also leaves a noticeable and long-lasting baby scent, which is a pleasant plus for me!  (*I use Nova Pearls Coal Tar shampoo on our black German Shepherd, a 12-year-old with suspected Cushing's and characteristicly thin, dry, scaly coat and "rat-tail.")
2801316
Best shampoo I've ever tried for my dog with sensitive, itchy skin.  My pug gets really itchy during the summer due to seasonal allergies and in the past, she'd sometimes get an infection from all the scratching and she'd be chewing on her paws like crazy.  Using this shampoo helps.  A LOT.  And she hasn't had a skin infection since we started using it.  I like to get a little bit of standing water and squirt a tiny bit of the shampoo in so her paws get a nice soaking while I suds up her coat.  It also helps to keep the suds on for a couple minutes.  I don't even bother trying to look at other shampoos.  This is it for us.  Amazing.
2392006
Seems to work well.  Our dog doesn't get too many bath, but when he does, this shampoo is great.
2601882
Very good shampoo. Reliefs the itch, cleans well, no drying of the skin, and smells very pleasant too. We live in Florida and sometimes more bathing is needed during summer, so it is just perfect.
707459
This shampoo comes from the bottle foamy and has a clean, fresh scent. It lathers well and rinses out easily. It does seem to help with itchy skin.

Our dog is very old and -- not to put too fine a point on it -- smelly. Even after bathing, he can be less than nice to be near. This shampoo really helps!

I like the fact that it doesn't contain any harsh chemicals.
1088727
The best! Baths last longer with this shampoo than with other shampoos I've tried. And it smells great! I will never buy another dog shampoo.
1455342
My favorite dog shampoo! I have a lab mix who looks so shiny and beautiful after using this shampoo. In addition, I also dogsit a wide variety of breeds and mixes and often will bathe dogs for the owners as a favor. This shampoo has worked on everything from Bernese Mountain dogs to Schnauzers to German Shepherds, and the smell is really mild, pleasant-- not overpowering or artificial. None of the dogs have had skin issues with it and it's not too expensive. We have used at least a dozen brands of shampoo over the years and always come back to this one.

If this review helped you let me know! :-)
2450275
Good shampoo.  Our dog (Bischon)  is very sensitive to other shampoos.  This one works great and he smells nice and clean.
1264914
10 STARS!! I love this shampoo and so do my dogs. One of my dogs has a skin issue and she bites at her legs until there is no hair left on them. After using this shampoo her biting stopped and she's acting like a new dog. Even she can tell a difference with this shampoo. She wants a bath every time I touch the bottle. The shampoo is runny but that is because it is organic. If it makes your animals skin dry its because it wasn't all washed out. I even use this shampoo on my cats and all of them like it. So in total all 7 of my animals love this shampoo. Helps with my dog and cats dry skin and dandruff. This is the ONLY SHAMPOO I use.
4899650
This shampoo is amazing, my daughter has super sensitive skin and scalp and this is the only shampoo that works with her skin type. I will say that the size of the bottle is quite small but you only need a little bit, because a little bit goes a long way with this product. This shampoo does have a strong smell so if you or your baby are allergic to scents I would recommend smelling it first before using it on your baby.
556835
We have a Lab mix that we rescued as a pup. He's now 3 years old and suffers from allergies, dry skin, yeasty ears, etc. we tried several different all natural and medicated shampoos and nothing has worked long term. My husband loves this shampoo because it's not like any other shampoo and a little bit goes along way. We used the shampoo for about a month now and given him a bath every week because his dry skin and yeasty ears makes him smelly and flaky. His skin is still a bit dry and flaky but not as much as before and the red bumps are less. I gave it 4 stars for now but I'll update my review later if his dry skin has been cured by this shampoo.  We are still using and will continue for another few months until he completely heals. I also spoke with the pack leader Melissa via email and she provided excellent service by offering to give my money back for my dissatisfaction and provided helpful tips and her experiences with her dog. I changed my mind on returning it because my husband loves it. I guess my expectations were too high and expected to see instant results after 2 uses. I guess I have to be more patient before I dump this shampoo for something else.
1716581
This is the best dog shampoo Ive ever used. My dog smells so nice after her bath, and for several days after. The shampoo lathers well too. Highly recommended.
3391349
Wonderful shampoo for our pup.  She's a PBGV and this shampoo lathers so easily, cleans so well and rinses out cleanly.  Plus it has a great fragrance for our little girl doggie.  Love it.
1309160
This shampoo keeps our Havanese from tangling and brining in every twig, leaf, etc from outside. They are bathed about every 10-12 days and we have never had any issue with dry skin etc. One person said they did not like the smell, but we do. We also use the spray conditioner/finisher applying it when they about about half dry from their bath, combing it through. Without this products our every other night grooming would be a nightmare.
1603250
Previously purchased Paul Mitchell dog shampoo. I prefer this.  This brand has been best on our dog
20830
This dog shampoo is the very Best dog shampoo we have ever used. I have experience with Great Danes and now my Papillon George who is now 11.  Rinsing off the old shampoo took lots of time plus then having to use conditioner took more time, which he tolerated but I was exhausted.
Now with this new shampoo, it cleans quickly and rinses out quickly too, leaving squeaky clean and healthy dog and me much pleased. No conditioner needed either. No perfumery smell -- just pleasantly clean.