Though I liked the cover for my old Kindle better as it ...
585161
Fits the Kindle perfectly. Though I liked the cover for my old Kindle better as it opened easel style so it also made it's own stand.  They don't seems to make that style any more so I have to have a separate stand if I want to stand my Kindle in front of me to read.  However, this cover is all that was promised.
1668639
I loved that your site showed a picture of the kindle this cover would fit.  I was having trouble figuring out what version I had.
4500423
I ordered a new Kindle and the cover that fits the Kindle.  The cover is just not the right size.  It is "off" just enough that my Kindle falls out when I open it.
1410698
I just got my cover. It is really nice, but heavy. It is tricky, however, and positions my Kindle very easily. I think once I've gotten used to it, this rating will go up.
258599
I like the cover and the ease with which I can take the Kindle in and out. Also like the magnetic secure cover that puts the Kindle to sleep. I'm not sure if I will ever use the stand feature but I guess it is there if I ever want to try it.
1849692
The cover fits tightly and is difficult to separate from the Kindle. I pinched my fingers trying to separate the two pieces.
1362963
This is my first time I am leaving 1-star feedback on an item which is actually quite okay, looks and works as described.

The problem is that my wife has a Kindle with the original $40 leather cover, and this one is NOT "an affordable way to get similar quality". It's one major level down:

1) The cover with a kindle is 1 inch thick, it's at least twice thinker than the original cover with the same kind of kindle. It's also heavier, bulkier, and it feels like a neat little pocket device has turned into a sturdy book.

2) If you flip the cover back, the kindle is not flat, it's tilted to the right because the left side is much thicker than the right one. It's quite uncomfortable to read Kindle this way.

Well, it's probably an OK piece if you haven't seen any better, but for myself I just can't justify a rating better than 1 star.
Returning it, of course.
328439
I enjoy that the cover fits my Kindle nicely, as well as allowing itself to be folded back. I feel like my Kindle has adequate protection from an accidental fall (which caused the demise of my last Kindle).
3327455
I like my older Kindle better because it was bigger in size. This one always seems to be suggesting new books. I didn't get a cover for it and when I threw it in my purse, it down loaded a book. So, they did make the ordering part easier, but maybe a little too easy and I am ordering a cover for it immediately.
2490614
Not as fast or responsive as my last Kindle. The cover gets in the way of the touchscreen at the edges.
3039178
This cover is better than the one shipped with the kindle in that it is easier to hold and the kindle does not fall out.  But the quality is so poor that it has now stained the front of my kindle.  The light is not usable as it takes a while to get the switch just right to get the light to display at full capacity.
1625853
DO NOT BUY THIS LEATHER COVER FOR YOUR KINDLE. It doesn't fit into the slots well because it breaks the kindle. Buy the newer one.
809762
This cover for my Kindle was superior to the one I had bought locally. The quality of this cover and the reduced price was a pleasant surprise when received.
4799123
The Kindle is very small and the cover makes it much easier to handle.
2023484
I bought this after being a little disappointed with the look and feel of Amazon's Kindle Touch cover.  So far I like the Splash Safari cover a lot.

It looks and feels very similar to the previous generation Amazon Kindle 3 cover.  It has a textured leather appearance with an elastic fastener band to hold the cover either closed or folded open behind the Kindle.  As with the Kindle 3 cover, I find that sliding my fingers under the band provides a convenient way to hold my Kindle for one handed reading.

The Kindle slides into an internal leather envelope with openings at the front for the screen, home button, and bottom controls.  There is a concealed velcro fastener to close this envelope snugly.  This arrangement works well.  The Kindle is securely held in place with no wiggle room.  The one down side is that the home button is now in an indent within the leather envelope.  But I only use the home button occasionally and so far that has not been an issue.

It's light, at 4.5 ounces, but provides a good degree of protective padding and looks like it should do a good job of protecting my Kindle when I'm traveling.

This is pretty much the cover I had hoped to get from Amazon.  And at the current discounted price it's a lot cheaper.
599171
I had to return this when I couldn't use the page turn buttons.  I'm guessing this was originally made for the older basic Kindle with the gray bezel, and maybe there's a very slight difference in the shape of the newer one.

Reading the reviews here, I see a suggestion to put a thin piece of cardboard under the Kindle, and maybe that would have worked, but it's too late now.

EDIT:  I bought a second one to try the cardboard fix, because I otherwise like the case, and it worked.  A business card under each side of the Kindle allows the side buttons to work.
3887011
Already had one I purchased during last year & liked it so well I replaced a bulkier cover that was getting rough around the edges.  (Yes, I have more than one Kindle Keyboard; don't judge!)