Hi rating is for importance of information, not the content
586181
If that little voice in the side of your head is nagging you that something is terribly wrong, you should visit this information as a point of reference.  Another must-have is 'Tragedy and Hope' by C. Quigley.  The people who claim to know and behave as if they know what is best for mankind know infinitely more about these matters than a regular Joe like me, but (from my perspective) they might be wrong.  When someone espouses the creation of a utopia and world peace, after annihilating the middle class, it peaks my curiosity.  These people refer to the "evil rich," but what if their definition of "rich" is anyone making more that 15 or 20K/year?  If you own a Kindle, have access to the Internet, and buy books to read, you are probably "rich" in "their" scheme.  World peace that involves destroying my family and loved ones and our way of life takes on an entirely new perspective for me.  Pay close attention to anyone who regards mass murders like Hitler, Stalin, and Mao among their favorite and revered people.
3419366
I hate to rate this a 3, because truthfully the heart of the content is really valuable.  I assume a ghost writer was used on this and if so, they're terrible.  Or they were given a page requirement and just filled the book with a ton of (unnecessary) repetition and fluff.  Quite frankly, the author comes off as extremely arrogant, which may or may not be true.  So if it wasn't a ghost writer, than the author should use one in the future.

That said...the heart of the content, the 'nuts and bolts' of the message, are really good.  Super valuable and really gives the way to a step-by-step process to go about licensing.  I would have no idea how to start with licensing a product and this book easily lays it out the critical points.  I've taken notes to actually clarify and make it a step-by-step process, so that I never have to sift through all the needless words and fluff again (seriously, that was painful for someone who enjoys great business book reads).  But if you are interested in licensing, I would say for sure get this book and highlight the main points.
2345746
Being a bestseller doesn't mean content is valuable and in demand but about tactics used to persuade enough people to buy during the introductory interval..
548125
The information was pretty good and I will definitely utilize the information from the book.  I rate it lower because the links provided are clickbait.  They provide a link for the "Magnetic Memory" worksheets, but when you follow the link, you have to enter your email address, which is not the end of the world, but when I entered my email address, I still didn't get to the worksheet.  Instead, it links to a video (audio with a few images of text).  You can't skip the video and it has no progress bar to tell you if it's going to be 30 seconds or two hours, so I sat and (sort of) listened.  It recaps some from the book, which is fine, but I just wanted the worksheet.  I listened to the video for about five minutes, until I heard him reference videos 2, 3, and 4, so I'm guessing that bar at the top that says "25% complete" means I'm on the first of four videos.  I had no intention of watching four videos just to get the worksheets, so I did a Google search and found the worksheets on my own.  Good enough quality for the book, but I don't care for the bait and switch on the links.
1745522
Reading is not pleasant. Some interviews offer too much text for too little interesting or useful information.
2380
On the recommendation of another Amazon Top Reviewer, I purchased and read, How to Get Good Reviews on Amazon, by Theo Rogers. But I really didn't need much convincing. Speaking as an author, the title alone is enough to get your attention. Who in their right mind wouldnt want to get good reviews?

Well apparently, if they come from your wife, husband, mother, father, brother, sister or neighbor(s), then the answer is no thank you. Too many five star ratings stand out like a sore thumb and reviewers can pick this sort of thing up, and when they do, they start talking about it.

Theres also another kind of review that seems to be a good idea on the surface but in practice, is terrible. The author calls it a shill review, one where an aspiring bestselling author pays good money for an excellent review. Top Reviewers see right through this ploy and it gets a lot of negative attention. If and when you finally succeed in getting a highly ranked reviewer to talk about your new book (or product), you don't want the subject of conversation to be the number of false reviews you received.

These are just a couple of the many concepts about Amazon reviewing that the author addresses. His straightforward approach provides the reader with solid information derived from actual experience and the experience of other Top Reviewers. The booklet is well written and the author doesnt lecture, he speaks to you without speaking down to you. When he presents facts, they're easy to digest, and most of allnot boring. I think theres a lot of good advice here; I cant wait to try it out.
1049659
Irresponsible. Promoting surviving anything in a few paragraphs of information is a set up for leaving the gene pool at an accelerated rate. Common sense and real life emergency scenarios have proven this for decades. Fun for the coffee table and wannabe only.
1555335
I was expecting a thoughtful examination of how big data results in a lot of bad information and how to improve its use and get to "real" information. Instead, this just reads as the guy showing off the results of his applications of Google tools.  His point that Google searches reveal something we don't admit to others is made (repeatedly) but is one dimensional. For example, increased Google searches for information behind racist thinking doesn't necessarily mean someone's a racist, it could be someone trying to understand racist rationale - this type of more complex, nuanced behavior is never touched upon or even thrown in as a toss-off line to account for it as a possibility for a fraction of said searches....anyway, I don't feel like this is a "must read" unless you haven't been on the internet in 4 years.
1780202
Title designed to get attention.  Doesn't bode well for what's inside.
3440846
I don't have the time to write a proper review and yo u r requirement will prevent me from either rating books in the future. Ratings are simple and accurate on significant level. Forcing one to submit a certain number of words is unwise, shortsighted and a waste of an intelligent readers time. Someone needs to acquire some common sense!
3861328
They probably have some good ideas and stocks, but most fit in the high to very high risk category; however, impossible to even analyze because of the endless flood of e-mails promoting high cost services which would demand even more time to read and analyze. Probably a harmless service because most people would never sort through the endless pages of promotional and comical material. If you have this much time to waste, you can read all the major advisory sites and do better on your own without investing in dozens of small risky companies.
293832
Most of what this says could be found in an article on the Internet
Not even worth the time
1853374
Format is not user friendly. Information is good though.
4428580
It seemed to me that the author collected a checklist of things to cover, added some details on each item, and sat back satisfied that the list was covered.

  No topic is covered really well, in my opinion. I do not mean by this that each topic should have been covered exhaustively, as this is an introductory book. Rather, I mean that many topics are covered to such a low extent that there is nothing much to do with them. The reader is basically only made aware that such a topic exists, and then needs to find an alternative source for this topic.

  I think the most striking example of this (one out of many), is a 10-page chapter explaining C++ from scratch. I don't see the point for this. A reader familiar with the language would be interested in linux-specific aspects of C++ (for example, linux programming environments), which are not covered. A reader unfamiliar with the language would find a 10-page chapter useless.

  Curiously, the book, even when considered as an extended checklist, is not very good. I could not find any material on archiving and compressing, and had to search the Internet for this.

  I Heartily recommend this book for people who enjoy spending time on Google.
1082249
I think if I just click away the prompt to do a review then I am not projecting the correct ethos with respect to interactive media which also happens to be a commercial asset in which I have no stake.  I do not wish to offend the community by not doing my part to help others figure out what book seems like a pretty cool bet.  I think the author will recognize my attempt to be clever but be disheartened because I spent time adding value to an asset I do not own without remuneration.  I am incorrigible.
3022439
Star ratings are enough, I do not feel I should be required to add addition comments.
2985717
Nothing about seo, big box rankings , just find stuff at flea markets and resell.  Not for a serious vendor