Excellent insights on content marketing
598008
This book, filled with excellent insights on content marketing, is written in a primer/reference style (rather than a traditional narrative style).

The book begins with a good Content Marketing 101 designed for readers brand new to the topic.  By linking to macro-trends, the book establishes WHY content marketing is growing in importance for B2B & B2C marketing.

There are valuable tips included throughout the book, including:
a. recommendations for hosting your content on 3rd party sites: Udemy, Quora, SlideShare, YouTube, etc.
b. a comprehensive set of blogging how-to tips
c. a high-level introduction to self-publishing

Disclosure:  I received a complementary review copy of this book but was under no obligation to review it or to give a particular rating.
268989
I recommend this book to anyone wanting to learn how to create and distribute valuable, relevant, and consistent content. In order to keep your clients on your website for the longest period of time, you have to keep them interested, and that's where focusing on content comes in.
313599
This book is an interesting read for me who is not a marketer. When I think of marketing, I think of TV commercials, banner ads, coupons, discounts and spams...  Didner provides a perspective on how to use content to educate, entertain, help and challenge your customers.

The book has a very solid and clear outline:

1. Why globalize content?
2. How to pull a team together?
3. What are the 4 Ps of Global Content Marketing?
4. What is each P?
5. Skills needed for global content marketers
6. Future of content marketing

You can move between chapters without getting lost.  I have a very good understand of content marketing after reading the book.
4183972
I thoroughly enjoyed reading this book. Not only does it cut through the bullsh*t spewed out by so-called "social marketers" or simply "marketers" (and if you're in marketing like I am, you know the type), but it presents plenty of well-researched evidence and case examples that demonstrate how people desperate to better market their businesses have been used and abused to make a profit without actually gaining anything valuable in the process or truly engaging with thir customers better.

This book will teach you how to get down to the important principles of marketing without falling for the hype. A shotgun method of "Engage or die" is the message this book teaches you to watch out for, and challenges you to instead ask the question, "How do my customers really WANT to be engaged?"
3560043
I've been in content marketing for a decade now, helping build one of the largest online communities of religious leaders on the net, but when I read Marc's book, I wrote down a bunch of things I either hadn't learned yet or had simply forgotten. From the basics to the expert-level advice you need to take your content marketing to the next level, Marc's book is an absolute must-have if you're in the blogging, publishing, online marketing industry!
287061
I've been following Pamela Wilson for years on Big Brand Systems and on Copyblogger.

Her writing style and approach has consistently resonated with me. As a novice writer building an audience, she always seems to have that perfect advice at the perfect time.

Needless to say I was thrilled to see the publication of Master Content Marketing. Having Pamela's insight and wisdom in a referencable and actionable format is pure heaven.

And this book does not disappoint. Starting with a solid dose of background information presented in a conversational, style full of stories and analogies, the concepts stick.

Im a big fan of systems and processes, and Pamela literally hands you the step-by-step formula for success. Whether youve been working on content marketing for a while or are just getting started, applying these principles to your business will result in better content, produced more efficiently.

With all of the noise out there about content marketing principles and best practices it's refreshing to have solid, proven advise from a trusted source.

Thanks Pamela for sharing your gifts with the world.
2035635
In Top of Mind, John Hall offers a rich, meaningful, and intelligent guide to content marketing that really works. If you wish to stay top of mind with your target audience, engaging them powerfully and creating deep relationships, this smart, well researched, and compelling book will do more than deliver. Halls stories are empowering and his strategies are actionable. Highly recommended!
1428562
This is a wonderful book packed with useful content, historical context, humorous stories and actionable advice.  Dr. Nick Bontis drives home timely messages about the importance of digital literacy, informational skills and knowledge-based assets.  Furthermore, he highlights the critical factors that enable information generation, integration and collaboration within groups.  As an academic expert in the field of intellectual capital, he argues for the proper management of intangible assets in our companies and in our institutions using an enjoyable and flowing prose.  I can actually imagine him dynamically presenting the book's content on a stage to an audience.

Readers can also take advantage of the book's website which is chock full of extra content including games, tests, media interviews, and further reading.  The book also contains QR codes at the end of each chapter which when launched provide further opportunity for co-content creation.

Most books of this type fail to provide prescriptions of action.  However, Dr. Bontis does not fail in this case.  The suggestions in the last four chapters should be on every knowledge workers' "to do" list.

FYI, I also purchased the paperback book which you can find here:
<a data-hook="product-link-linked" class="a-link-normal" href="/Information-Bombardment-Rising-Above-the-Digital-Onslaught/dp/0986794503/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Information Bombardment: Rising Above the Digital Onslaught</a>
606071
Robert Rose and Joe Pulizzi are a "killer" combination of smarts and enthusiasm in their podcast and their events, and this book is no exception. Killing Marketing advances a bold assertion with plenty of evidence, logic, and examples--all in accessible language. In all honesty, I haven't decided whether I agree with all of the assertions put forward. But I still consider this book a must read. Killing Marketing will make you question the very fundamentals of what you or your brand is doing with content and why. If you are a marketer, this book will help you think about content more as a media product and less as a means to a sale. This book also will open your eyes to the way content created for marketing can serve many other business purposes, if done strategically and well. Additionally, the concepts such as developing your audience and the many, many, many, many historical and current examples will give you practical ideas you can use, no matter what.
3936045
As a marketing professional, I am a huge fan of Pam Didner. She is smart, savvy and provides a down-to-earth approach to teaching global content marketing that is unmatched. The insights, ideas,tactics and case study examples Pam provides in her book are just what the modern content marketing team can use right now. I especially love the section on the skills needed to find success as a content marketer and her hiring checklists are perfect for that leader building their content team. If you are in need to take your content marketing to the next level, I highly recommend this book!
1555110
I knew this book was going to be good after reading just the first few pages.  Andrew Davis goes the extra mile to provide real- world company insights for every marketing principle he outlines in this book.  This is not just a great book for marketers, it is great read to learn what leading companies are doing to innovate in today's business climate.
684213
Dr. David Forbes has been doing consulting on strategic marking research through consumer insights for over 20 years and in 'The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy' he shares why people buy what they do and how to help motivate them that your product or service is the one to pick from. From theories to practice to studies to examples, and more - Forbes is truly sharing a goldmine of information on marketing that is a game changer for those unfamiliar with his process. You aren't just getting a well written book on marketing here but one by an author who has true experience in the field and a successful history to prove what he is sharing with us.

The biggy that gets discussed here is focusing on a company/brand/product/service being able to form an emotional connection with the customer. One that creates not just a selling point but an ongoing relationship. The focus on why a customer picks what they do is the key point in helping them form a bond with what you are trying to sell them through the 9 core emotional needs that are presented.

Full of information that is delivered with wit and not a dry format that helps show Forbes tactics in a way that won't put you to sleep. This is the basis of a great framework that any marketing executive should be looking into using in their own work. From larger brands to freelancers looking for clients - this is an absolute must if you need help with your marketing and are open to new ideas.
2246578
With life scientists, marketers are facing a skeptical customer group - highly results driven, seeking evidence and proof before making a purchase. In his first book "Persuading Scientists", Hamid very well describes typical customer purchasing behavior in life sciences, and draws the essence and perfection of marketing engagement withthis group of clients being scientific and educational content, taking the customer from recognition, over education to persuasion.  Hamid is passionate about content marketing and its proper practice and implementation. His experience and expertise summit in his book providing strategy guidance on the why, the what and how underlined by numerous examples he collected through his career. This practical guide is a Must Read for all marketers in life sciences.
4483377
I was fortunate enough to get my hands on an advanced copy of, The Activation Imperative. I found it hard to put down. Every chapter is packed with helpful insight on why brand activation is becoming more and more important, and examples of how to use it in your marketing communications strategy. I would recommend it to anyone in the marketing and advertising fields.
957846
This book may be a quick read but it is packed with all the inside scoop on being a successful Amazon eBook writer.  The author has done this successfully many times and its proven.  I always look at whom the writer credits with having influenced his ideas and styles and Tom talks about authors whom I also see as tops in their field.  If you aspire to publish on Amazon - this is the book for you. If you also want good ideas for improving your content marketing results, I found lots here.( Even Tim Ferris could learn from this!)
3268769
Recent research of B2C and B2B content marketing professionals around the world sponsored by the Content Marketing Institute and Marketing Profs reveals that today's most pressing issues involve the challenges of creating more content and justifying the content's return on investment.

Today's content marketers, in other words, are not confident about the results their content is generating.

Paul Roetzer's latest book, The Marketing Performance Blueprint:  Strategies and Technologies to Build and Measure Business Success offers detailed help for Chief Content Officers, corporate marketing departments, and independent agencies.

BEYOND THE BASICS
Written by a seasoned marketer, (Paul Roetzer is the founder and CEO of PR 20/20, a leading inbound marketing agency) and marketing educator (Paul is a frequent speaker at leading marketing events), The Marketing Performance Blueprint goes beyond the basics, and offers an advanced guide for taking your agency or department to the next level.

It reflects Paul's day-to-day involvement in today's rapidly changing, technology-driven marketing world. The insights he shares combine his real-world perspective and understanding of the challenges facing his corporate clients during a period of rapid technological change.

DETAILED APPROACH TO STAFF DEVELOPMENT
The Marketing Performance Blueprint offers Chief Content Officers, C-level executives, marketing staffs, and independent agencies a tightly organized and resource-rich coverage of the strategies and technologies needed to succeed today.

Paul's commitment to education and on-going staff development is reflected in Section 2, Marketing Talent. Chapter 3 title is Build a Modern Marketing Team. In it, Paul describes the talent war that is taking place, the rise of the highly-desired hybrid marketers (skilled in multiple technologies), and the science of recruiting.

Paul's advocacy of creating internal marketing training program is as refreshing as his ideas describing how painlessly the internal marketing academy could be set up and operated.

It takes someone really passionate about marketing, the growth of their agency, and the profitability of their clients, to advocate such a long-term strategy.

EXECUTION
Concise writing, frequent subheads, extensive use of lists, sidebars, and itemized Chapter Highlights at the end of each chapter contribute to the book's success.

The Marketing Performance Blueprint is tightly organized into four sections
and written with clarity and momentum. Its value is enhanced by the hundred of resource links.

This is the book for you if you're already convinced about the power of content marketing and inbound marketing, the basic strategies and tools, and you're looking for a guide to take your agency or department to the next level.
2560048
Arnie Kuenn has produced THE manual for doing content marketing in 2015. It's all here, from soup to nuts. I love that this is so much more than a collection of tips and tricks (as too much other content marketing content is). It helps you build an effective strategy from the ground up. If you're serious about doing content marketing for your business, you can use this book as your checklist and you won't miss a thing.

I know Arnie and his company, and can testify that everything in this book comes out of real world success with his clients. This isn't the usual pie-in-the-sky theory or conventional wisdom the author got from other people's blogs.

You will want to go deeper into some of the topics. For example, personas are covered in just two pages, but of course properly understanding how to build and use them would be a book in itself.

Disclosure: I was given a copy of this book by the author, but my opinions here are sincere and I stand by them!