The blue stands out so that I know if someone takes it and it's easy to find and track down if they do
597280
The fact that this cable is blue should not be too big of a deal, but it was to me. It was a major selling point. I no longer have to search through my kids' charging wires, which usually consists of a messy knot of black and white wires. The blue stands out so that I know if  someone takes it and it's easy to find and track down if they do.

*I received a discount on this product in exchange for my truthful review of the merchandise*
1525938
It is a durable case, I like the color--easy to find in my purse. the screen is not as clear as I would like, but I like the security of having a tough case.
3257059
A choice of colour would've been nice, i'd've preffered a blue one, but it is a good solid lock, and it appears that it'll do the job reliably.
2765090
Balls are colorful, easy to spot, and usually no one else is using one, so I know immediately which one is mine.
152471
I used this on my last trip. It was very easy to find each time I needed it. It saved me time having all my ID's in the same place.  And it is beautiful as well.
581017
Perfect for the plumber in the family, and it is blue and easier to keep track of on a busy construction site.
4548502
It works easily  and it is inexpensive and easy to carry along just in case one needs it themselves or to help someone else.  What more can you ask for?
297457
It looks sleek and vibrant. I am going to have a hard time losing track of this - easy to find. Love the pop when you open it and see the bright yellow interior. Slim so I can easily keep it in my suit pocket. Great case!
1013428
It's blue and does the job. I'm no liberal so I'm not going to find something totally ridiculous that has no real bearing on real life to complain about. I like it.
3804197
It is going to work great for the occasional fly or bug I get in my house, but they most know I have it.  Not one has shown up since I got it and that's fine with me!
2179385
These tags are well made and their high visibility made it easy to find my luggage.
3141401
Awesome !! I love the pale blue color because it is easy to see when I drop it on the floor.
1238471
The only issue is that it can apparently be easy to pick, but I have it in the garage-to-house door, so not a big deal. The lock set works and looks great.
4839251
Help with storage and organization, but the colors also help identify who's charger is where!
1996042
Product is as described. Fits phone correctly. Red, white, and blue stands out and makes it easy to find.
1773546
Vivid colour makes it easy to spot, design makes it easy to wear / use otherwise, super simple to set up, easy even for a child to understand and use if necessary. I absolutely love the accuracy of the location feature even outside of the USA. Nice accessory for peace of mind.
1264073
now I can protect my phone and easily take it in and out of my pockets, the bright green just makes it easier to find.