Viral Marketing: What is it, How to do it.
593723
Viral marketing is perhaps THE key marketing objective of savvy Internet firms, both large and small.  This book - while FAR from perfect - is the best overview to the topic.

Penenberg explains 1) a viral business needs to spread by more than a factor of 1, to "go viral," and 2) that companies such as Facebook or PayPal "go viral" by having their customers PROMOTE their business.

The book is a history lesson / case study of viral businesses, and could use a great deal more theory.  It's very anecdotal.  As someone who teaches Social Media Marketing (Google: Jason McDonald and Social Media Marketing), I wish we had a better "theory" book.

But this is one of the first real studies of "viral marketing," and as such earns its place as one of my recommended books.
1818540
From facilitating the emergence of social media celebrities to creating a new revenue stream for new artists, Robert Kyncl and Maany Peyvan provide this illuminating overview of how YouTube is challenging the media paradigm established in the decades prior to the platform's founding in 2005. The authors provide a broad yet nuanced look into how YouTube is providing a platform for artists, personalities, and companies to connect with and cultivate their audiences in a manner that was previously unavailable by the mass market focus of traditional media corporations and the implications such an open platform has on how media will be produced, distributed, and used in the future. Whether you work for a traditional media company and are grappling with the challenges and opportunities posed by YouTube, are interested in seeking an audience for your own project (music, video, social commentary, new product, and so on), or are looking to understand recent trends in technologies that provide a platform to connect and share, this compelling read by Mr. Kyncl and Mr. Peyvan will have something for you.
2968747
Nothing mind blowing, but Berger provides a solid roadmap to viral marketing success. He identifies traits of campaigns that succeed. Some good examples, though more would have been nice. He neglects to mention the luck or whatever technique is needed to move from a good campaign to actual viral status.
3491625
Andy Sernovitz has captured exactly what word of mouth marketing is all about. There are some great tips on how to maximise the effects and reminders of how things you are already doing, can be improved. An inspiring read.
4977602
Nick Logan wrote a great little book here that shows an intriguing overview on creating an online business which can flourish. He gives some information which many don't grasp such as leveraging other people's contacts, and some other gems in marketing. This is a professional book. Read it and it likely won't be a waste of time.  I plan to implement his ideas. See you on the other side, the good side, of viral!
2825646
If you thought email was a dying element of social media think again! In E-mail Persuasion you will get the real picture and power of email marketing. This book is loaded with strategies and techniques to make your email marketing strategy hit the target every time!
4565292
These days you need all the help you can get to market you product, service or business. Social media is one of the most effective, inexpensive way that can help your marketing. This is a great book for entrepreneurs and business owners who are planning to be a part of Facebook Marketing, and also a big help for business owners who are already using Facebook ads but still wants to learn and explore on how to maximize their ads. I began implementing a few of the techniques and was amazed how simple these techniques are.  Definitely recommended.
3873680
Even for those marketers/advertisers not dealing with the social web, "Grouped" is a must read for insights into how social media is changing daily life, communications, and marketing.

In Malcolm Gladwell esq style, Adams synthesizes hundreds of pieces of research into well organized and well thought-out topics. Each chapter is structured with great quick tips, real world examples, concise summaries and links to follow up resources.

"Grouped" was my top book of 2011. Highly Recommended.
4951029
For every business social media is highly necessity especially when you want to reach many people in a little time. Richard Harrison has described how one can efficiently market using social media .Through this book You will learn
1)Why use social media
2)Marketing using Facebook,twitter and Instagram
3)Using Pintrest to market the product
4)Using YouTube to market the product
5)Using Blog to market the product
I would recommend this book who ever are in small or large scale business.
139122
Mitch Meyerson is a great person and a guerrilla marketer who has been on the forefront of online marketing for a long time. This book contains valuable information you need for any business -- because let's face it, all businesses need to market online.
4268176
Club 52 - Paul's (Short) Review Of The New Relationship Marketing

Full disclosure - I consider Mari Smith a friend.  We've done projects together where we both benefitted financially.  If that colors your view of this review, so be it.  Her friendship is far more important.

Mari Smith's "The New Relationship Marketing" obviously has elements of Facebook in it (any book about marketing that doesn't include this market of a billion people is no longer worth mentioning), but it is by no means a Facebook book.  You may associate Mari with Facebook - but she is bigger than that.

And we're better for it.

Her subtitle - "How To Build A Large, Loyal, Profitable Network Using the Social Web" is pretty close to what's inside - with the exception of one thing.  "Large" is by no means the focus here.  Loyal and Profitable are the two biggies in this book and I give Mari the big thumbs up for that.

"Simplicity on the other side of complexity" is a big theme in the book.  Doing well on the social web isn't about mastery of the latest app - it's about making real connections with real people because, as Mari puts it ... "Business is Personal."

And it is.

I mentioned earlier on Twitter that Chapter 9 of this book was a "gift" - it is.  Her "Turn Fans, Friends and Followers Into Paying Customers" is the best I've read on this topic and very approachable to anyone looking to do just that.  She blends the needs for personality in the social web with the realities of sometimes having to source out the work in a process that will scare away no one.

My only complaint about Chapter 9 - not long enough.  I know Mari's got a few other tricks (watch her, she's smart).  Maybe these are the source of her next book?

Bonus - The section on becoming a "Quality Curator" is something that anyone playing this curation game should read and really take to heart.  Sharing everything with your keywords isn't the answer - Mari's approach is.  Also worth the price of admission alone.

Awesome book, Mari.

One of my new years declarations was that I'd read a book every week. Join me on this journey? [...]
3611070
This a fascinating book from renowned marketing consultant, Mark W. Schaefer, on the power of influence in the internet age. It discusses our willingness to rely on "Citizen Influencers" whom, though strangers, we increasingly trust to help us cut through informational clutter online and make decisions. To earn our attention and trust, these "super connectors", consistently publish digital content via social media that is relevant, interesting, timely and entertaining about subjects that matter to us.

Schaefer shares engaging case studies of ordinary people who, though not celebrities or elected officials, have amassed enormous power because their opinions, whether positive or negative, and can ignite followers to support or reject brands. It is this ability to produce an online reaction which drives up their Klout scores and also gives them measurable return on influence. Brand marketers, in turn, actively collect data on influencers that already love their products and target them in an effort to influence the influencers.

Business owners still on the sidelines of the social web, must read this book. The discussion of the social consumer, social scoring by companies such as Klout and PeerIndex and strategies to increase their own brands' return on influence will change the way they position their companies in this digital age. They will learn how increase their influence online and, ultimately, affect buyer behaviors both on and offline.

I highly recommend this excellent and useful guide to the world of influence marketing.
394602
This is a great book for anyone wishing to go viral with their digital ventures. The authors were already experts in making a digital business scalable. They now add the viral dimension of growth by letting customers experiment, explore, and misuse the intended features of a platform or a tool. This is a brilliant discovery supported by robust research. I strongly recommend it. A great read full of practical examples and tips.
2258050
Mary Shannon Moore is great at internet/social media marketing.  Just watch her actual results on social media and you quickly realize she knows her stuff.  In this book she shares her knowledge and what she does to get the type of exposure she elicits from customers and peers alike.  I highly recommend this book.  Thank you Mary!
1088560
Tremendous book on this social media avenue. Alot of things can be attributed to ALL sections of Social Media, not just Snapchat. A must read for anyone that is into marketing or curious about marketing in 2017 and forward.
346930
Cool! Awesome info and little secrets on social media marketing. This book helps teach you how to build a fan base and market effectively so that you maximize your ROI! New and cool online marketing tricks found in this book!
120656
Great outline of why things go viral / what one needs to build into a message for it to go viral. The book elborates a tad too much though and gets a little repetitive. The concepts could've been detailed out with as much impact in 3/4th the current size of the book. However , it's light and insightful and makes for an interesting read without being overbearing.