what is an advertising objective what are the three primary types of advertising objectives?
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Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.
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['Photo Ads.', 'Video Ads.', 'Carousel Ads.', 'Slideshow Ads.', 'Stories Ads.']
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['AD Relevance and Quality Score.', 'Keyword Management.', 'Campaign Settings.', 'Unique Selling Propositions (USPs)', 'Effective Call-To-Action.', 'AD Extensions.', 'Split Testing.', 'Effective Landing Page.']
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['Type 1: Low Cost -Strategy.', 'Type 2: Best Value-Strategy.', 'Type 3: Differentiation.', 'Type 4: Focus- Low Cost.', 'Type 5: Focus –Best value.']
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In general, investors have three primary investment objectives: safety of principal, income, and growth of capital, and two secondary objectives: liquidity (or marketability) and tax minimization.
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Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives.
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The major advantages of advertising are: (1) introduces a new product in the market, (2) expansion of the market, (3) increased sales, (4) fights competition, (5) enhances good-will, (6) educates the consumers, (7) elimination of middlemen, (8) better quality products, (9) supports the salesmanship, (10) more ...
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['Protection: ADVERTISEMENTS: The basic objective of packaging for industrial goods such as components and machinery is to protect the product while in transit. ... ', 'Cognizability: It is not enough for packaging to protect the product. ... ', 'Shortage and usage:']
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['ETHICAL ISSUES IN ADVERTISING.', 'When Ads are not Ethical? ... ', 'VARIETY OF ETHICAL ISSUES 1. ... ', 'MISLEADING CLAIMS \uf097 In this ads, company claim false regarding the quality, style, history of a product or service etc. ... ', 'EXAMPLES OF MISLEADING CLAIMS.']
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Kinds of Instructional Objectives The first level of the taxonomy divides objectives into three categories: cognitive, affective, and psychomotor. Simply put, cognitive objectives focus on the mind; affective objectives focus on emotions or affect; and psychomotor objectives focus on the body.
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The goal of using competitive advertising is to influence demand for a specific brand. Comparative advertising compares two or more competing brands on one or more specific attributes, be it directly or indirectly.
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[' Value-based Brand positioning.', ' Quality based Brand positioning.', ' Competitor based positioning.', ' Benefit positioning.', ' Problem and solution positioning.', ' Price Positioning.', ' Celebrity-driven positioning:', ' Leader-based positioning.']
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After that, make the five major decisions in developing the advertising program known as the Five M's of Marketing. They are: mission, money, message, media and measurement. Before developing your advertising plan you need to have already decided on your target market and their characteristics.
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['Advertising.', 'Public relations or publicity.', 'Sales promotion.', 'Direct marketing.', 'Personal selling.']
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['Certainty: ADVERTISEMENTS: ... ', 'Uncertainty: ... ', 'Risk:']
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What are the four major decisions involved in developing an advertising program. Setting advertising objectives, setting the advertising budget, developing advertising strategy, and evaluating advertising effectiveness.
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An advertising message can be presented or executed in numerous ways:  Straight sell or factual message  Scientific/technical evidence  Demonstration  Comparison  Testimonial  Slice of Life  Animation  Personality Symbol  Imagery  Dramatization  Humor  Combinations. 3.