what are the marketing strategy planning?
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Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Consider the example of Apple, winner of the CMO Survey Award for Marketing Excellence for the past seven years.
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['Strategic Production Planning: Strategic planning involves deciding and developing strategic plans to achieve strategic objectives (or goals). ... ', 'Tactical Production Plan: ADVERTISEMENTS: ... ', 'Operational Level Production Planning:']
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The marketing strategy is typically designed around three elements: selecting a target market, specifying the market strategy and creating a marketing mix.
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['Listening to customer needs.', 'Track trends and monitor competition.', 'Work and brand values.', 'Coordinate efforts with those of the marketing partners of the company.', 'Innovate.', 'Communicate with the rest of the company.', 'Help improve sales processes and customer.', 'Define strategic marketing plans.']
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Beyond its breakdown per country or region, a global marketing strategy almost always consists of several things: (1) uniform brand names; (2) identical packaging; (3) similar products; (4) standardized advertising messages; (5) synchronized pricing; (6) coordinated product launches; and (7) harmonious sales campaigns.
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Once Marketing understands the business outcomes and their role, Marketing needs to define how they intend to move the needle when it comes to the outcomes. These objectives provide insight into the strategic options. Evaluate and select the marketing strategy to achieve the objectives.
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['Media relations. Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media. ... ', 'Advertorials. ... ', 'Social media. ... ', 'Newsletters. ... ', 'Brochures and catalogues. ... ', 'Business events. ... ', 'Speaking engagements. ... ', 'Sponsorships or partnerships.']
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A marketing communications strategy is the strategy a business uses to send the right marketing message to the right customer through the right medium at the right time, to achieve a high volume of sales.
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['Market Research. Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. ... ', 'Target Market. Find niche or target markets for your product and describe them.', 'Product. ... ', 'Competition. ... ', 'Mission Statement. ... ', 'Market Strategies. ... ', 'Pricing, Positioning and Branding. ... ', 'Budget.']
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It provides a blueprint for attaining these marketing objectives. It is the building block of a marketing plan. It is designed after detailed marketing research. A marketing strategy helps an organization to concentrate it's scarce resouces on the best possible opportunities so as to increase the sales.
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['Knowing your target audience. Without knowing what and to whom you are marketing, your product or service is just going to get lost in thin air. ... ', 'Strategic with a definite purpose. ... ', 'Think outside the box. ... ', 'Competition and credibility. ... ', 'Performance friendly and measurable.']
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The strategy identifies not only the company's goals, such as revenue or profits, but also how it plans to achieve them. Four generic alternatives include market penetration, market development, product development and diversification.
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Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful.
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A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
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['Customer-orientation: All business activities should be directed to create and satisfy the customer. ... ', "Marketing Research: Under the marketing concept; knowledge and understanding of customer's needs, wants and desires is very vital. ... ", 'Marketing Planning: ADVERTISEMENTS: ... ', 'Integrated Marketing: ... ', 'Customer Satisfaction:']
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The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a guide to help the marketing manager successfully develop a strategy for promoting products and services to customers.
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Your marketing strategy is what you need to achieve with your marketing efforts, and it's shaped by and should reflect your business goals. Your marketing plan is how you are going to achieve those marketing goals, and it's the practical implementation of your marketing strategy.