what are the different types of consumer sales promotion?
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['Sales / Promotional Pricing. Introducing and promoting a sale price can encourage multiple purchases of a product within a set timeframe. ... ', 'Coupons. ... ', 'Contests & Sweepstakes. ... ', 'Sampling / Product Demonstrations. ... ', 'Rebates. ... ', 'Premiums. ... ', 'Loyalty Programs. ... ', 'Trade-ins.']
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['Perfect Competition Market Structure. ... ', 'Monopolistic Competition Market Structure. ... ', 'Monopoly Market Structure. ... ', 'Oligopoly Market Structure.']
1357554
-two types: product advertisements and institutional advertisements.
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['General Merchandise Retailers. Offer a variety of product lines, stocked in considerable depth.', 'Department Stores. Large retail organizations with wide product mixes; employ at least 25 people.', 'Discount Stores. ... ', 'Convenience Stores. ... ', 'Supermarkets. ... ', 'Superstores. ... ', 'Hypermarkets. ... ', 'Warehouse Clubs.']
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['Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. ... ', 'Dissonance-reducing buying behavior. ... ', 'Habitual buying behavior. ... ', 'Variety seeking behavior.']
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['Tastes and Preferences of the Consumers: ADVERTISEMENTS: ... ', 'Income of the People: ... ', 'Changes in Prices of the Related Goods: ... ', 'Advertisement Expenditure: ... ', 'The Number of Consumers in the Market: ... ', "Consumers' Expectations with Regard to Future Prices:"]
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['An Eye-Grabbing Design. The main objective of promotions, and specifically pop up promotions, is to grab the attention of website visitors. ... ', 'The Right Place at the Right Time. ... ', 'Engaging Not Annoying. ... ', 'The Offer is Valuable to Visitors.']
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From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns. Convenience goods are those that are regularly consumed and are readily available for purchase.
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['Advertising & Sales Promotions.', 'Social Media.', 'Direct Mail & Catalogs.', 'Email Campaigns & Newsletters.', 'Trade Shows, Webinars, & Seminars.', 'How Brand Management Helps Streamline Marketing Efforts.']
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['Suppliers and supply chain management. ... ', 'Warehouse operations. ... ', 'Shipping and returns. ... ', 'Client Relationship Management (CRM) – software and policies. ... ', 'Ecommerce catalogue and product display. ... ', 'Marketing and loyalty programs.']
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Product promotion: Electronic commerce enhances promotions of products and services through direct, information-rich and interacting contact with customers. Direct saving: The cost of delivering information to customers over the internet results in substantial savings to senders.
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These services may be promoted through direct mail, telemarketing and the Internet. Travel agents also make presentations to special-interest and social groups, suggest company-sponsored trips to business supervisors and arrange advertising displays.
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Personal selling involves an interaction between the buyer and the seller, in which the product features and benefits are explained to the customer directly by the company representative. On the other hand, in sales promotion, a company provides incentives to customers in the short run to purchase a product.
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['Traditional: Repair manuals, medical studies.', 'End-user documentation: Electronics, consumer products.', 'Technical marketing content: Press releases, catalogs.']
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The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.
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['Building Product Awareness. ... ', 'Creating Interest. ... ', 'Providing Information. ... ', 'Stimulating Demand. ... ', 'Reinforcing the Brand.']
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['Different Types of Consumers. ... ', 'Seasonal Consumers. ... ', 'Personal Consumers. ... ', 'Organizational Consumer. ... ', 'Impulse Buyers. ... ', 'Need Based Consumers. ... ', 'Discount Driven Consumers. ... ', 'Habitual Consumer.']