Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements. When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's. Gold is the background color on the label of many of the wines produced by Danville Winery. It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
Mourdet Winery: Danville Winery' s new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead. Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.
Which of the following, if true, most undermines Danville Winery's response?