<http://schema.org/name>
"\u0641\u062C\u0639\u0644\u0646\u0627\u0647\u0627 \u062D\u0635\u064A\u062F\u0627 \u0643\u0623\u0646 \u0644\u0645 \u062A\u063A\u0646 \u0628\u0627\u0644\u0627\u0645\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t30381-topic>