<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/search?cgid=stay-dry-mens&prefn1=variationSize&prefn2=filterColor&prefv3=false&prefv1=XL&prefv2=Blue&prefn3=instock&collectionID=stay-dry-mens>