<http://schema.org/description>
"When\u00A0sports-focused company Reebok decided to\u00A0shift away from professional sports and toward fitness, it used social and digital media to redefine the brand.\u00A0\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/tech-media/2016/09/22/how-reebok-used-social-media-fitness-sports-rebrand>