<http://schema.org/alternativeHeadline>
"For a gingerbread house building competition, the Swedish Museum of Architecture challenges participants to work confectionary magic with sugar, flour and a liberal pinch of social awareness."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/remodeling-design/blogs/sweet-but-socially-sensitive-a-homelessness-themed-gingerbread-hou>