<http://schema.org/description>
"The UK unit of Wal-Mart has said that the new format stores, Asda Essentials, which will be rolled out across the country throughout the year, will not carry a number of well-known brands as stores will primarily be stocked with own brand goods."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/asda-essentials-to-favour-own-label-over-brands_id86400.aspx>