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"Pizza Hut has published an advertisement that has people confused over its meaning. The advertisement is being considered a trainwreck, as it features an image of a fish with the slogan &amp;acirc;&amp;euro;&amp;oelig;Water products are in your plate.&amp;acirc;&amp;euro;&#157;  The phrase could potentially be referring to seafood, but can you figure out the meaning behind this Pizza Hut ad? &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Sometimes the most engaging ads are the most cryptic ones. As today&amp;#039;s audience can get bored easily, marketers must take new forms of advertising that requires the viewer to do some detective work to decipher its meaning. Companies have shifted from direct presentation to interactive advertising to keep customers engaged and interested in what they&amp;#039;re trying to sell, and &amp;quot;more than meets the eye&amp;quot; ads are definitely one way to do so."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/train-wreck-advertisements-pizza-hut-ad>