<http://schema.org/name>
"\u041F\u0440\u0438\u0432\u043E\u0440\u043E\u0442 \u0441 \u0427\u0435\u0440\u0442\u044F\u043C\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t186-topic>