<http://schema.org/name>
"\u0418\u043D\u0442\u0435\u0440\u0435\u0441\u043D\u043E \u043E\u0434 \u0441\u0432\u0435\u0442\u043E\u0442"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t119-topic>