<http://schema.org/name>
"\u4ECB\u8B77\u306E\u305F\u3081\u306E\u533B\u5B66\u306E\u57FA\u790E \uFF12\u8A02\u7248"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26228424.html>