<http://schema.org/name>
"Madeleine McCann"^^<http://www.w3.org/2001/XMLSchema#string>
<http://missingmadeleine.forumotion.net/t21074p25-omg-i-just-read-on-fb-lorraine-kelly-will-be-campaigning-for-kate-mccann-to-be-made-obe>