<http://schema.org/name>
"\u0644\u0643\u0644 \u0627\u0645\u0631\u0626 \u0645\u0646\u0647\u0645 \u064A\u0648\u0645\u0626\u0630 \u0634\u0623\u0646 \u064A\u063A\u0646\u064A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16239-topic>