<http://schema.org/name>
"*\u062E\u0640\u0640\u062F\u0645\u0640\u0640\u0640\u0629 \u0623\u0644\u0627\u0639\u0636\u0640\u0640\u0640\u0640\u0627\u0621*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t34053-topic>