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"With the plethora of advertisements continuously bombarding consumers, capturing their attention is increasingly challenging, but these emotional beverage ads are showcasing how establishing a deeper sentiment with viewers can serve to strike a cord.  Gone are the days when product advertisements simply consisted of showcasing the product and its intended use.   Modern consumers are looking for goods that are more than just useful, but that can also serve as something they can relate to and understand. By infusing heartfelt sentiments and emotional storylines into campaigns, beverage retailers are able to establish a connection with consumers that will last long after the campaign has ended.  From friendship-testing beer ads to campaigns featuring family bonds, these emotional beverage ads will surely make viewers pay attention with their use of touching qualities."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/emotional-beverage-ads>