<http://schema.org/alternateName>
"Jelly Belly"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.jellybelly.com/search/go?p=Q&srid=S1-USWSD02&lbc=jellybelly&ts=custom&w=*&uid=354165930&method=and&isort=globalpop&view=grid&srt=48>