<http://schema.org/description>
"&lt;p&gt;Local First Arizona (LFA) is a statewide non-profit organization working to strengthen communities and local economies through growing, supporting, and celebrating locally owned businesses throughout the state of Arizona.&lt;/p&gt;&lt;p&gt;We educate consumers, stakeholders, business leaders, and policymakers about the significant economic, civic, and cultural benefits of strong local economies. We build vibrant communities that make residents proud to call Arizona home. And when people are proud of their hometown, they tend to care more, to volunteer more, to vote more, and give more. They even cheer a little louder when the home team wins!&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.localfirstaz.com/news/2015/11/30/how-you-can-market-your-small-business-on-a-bigger-scale>