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"The Budweiser Beer Garage was a creative activation hosted by Anheuser-Busch at South by Southwest 2016. The interactive lounge served as a space in which SXSW attendees could explore various activities and exhibitions, including a VR journey. The Budweiser Beer Garage was hosted at Austin&amp;#039;s Ironwood Hall on East Seventh Street during SXSW 2016.  The interactive Budweiser Beer Garage experience served as a brand touchpoint where guests could interact with both the product and the story of the brand. Interactive experiences include a 4-D Immersive Reality Budweiser Brewery Tour, which transports attendees to the Budweiser facility in St Louis and provides them with a multi-sensory take combining sight, smell, hearing and vision that highlights the production process."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/budweiser-beer-garage>