<http://schema.org/name>
"\u041F\u0420\u0410\u041A\u0422\u0418\u0427\u0415\u0421\u041A\u0410\u042F \u0427\u0415\u0420\u041D\u0410\u042F \u041C\u0410\u0413\u0418\u042F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t5146p25-topic>