<http://schema.org/name>
"\u601D\u3044\u51FA\u306E\u30DE\u30FC\u30CB\u30FC \uFF08\u8B1B\u8AC7\u793E\u82F1\u8A9E\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26186265.html>