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"Cold showers in the morning may have been recommended as a way to wake up and maintain the health of hair and skin, but as most people can attest to, they are an incredibly unpleasant way to wake up; the Junkers Coldproof Mornings campaign targets those who want warmer shower experiences. It promotes the use of water heaters by showing how showering with one will be like wearing a cozy knitted sweater. The Junkers Coldproof Mornings campaign was conceived and executed by 180 grados, an ad agency based in Santiago, Chile. It was art directed by Celim C&amp;aacute;ceres, Francisco Ortiz and Luis Ramos with creative direction by Gonzalo Le&amp;oacute;n and Joacim Montaner. The images were photographed by Rodrigo Vega and illustrated by Gonzalo Ar&amp;eacute;valo."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/junkers-coldproof-mornings-campaign>