<http://schema.org/name>
"*\u0645\u0637\u0628\u062E\u0640\u0640\u0640\u0643   \u0633\u064A\u0640\u0640\u062F\u062A\u0640\u0640\u0640\u0640\u0649*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t10389-topic>