<http://schema.org/name>
"\u30DD\u30FC\u30BF\u30D6\u30EB\u30D6\u30EB\u30FC\u30EC\u30A4\u30FBDVD\u30D7\u30EC\u30FC\u30E4\u30FC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://product.rakuten.co.jp/product/SONY+DVP-FX780%28L%29/aaed4a89ebcb00852188203218532109/item/?l2-id=pdt_item>