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"Before she was Lana Del Rey &amp;#x2013; the 2012 pop iconoclast who has spearheaded a singing career, modeling contract and Mulberry handbag line &amp;#x2013; Lizzy Grant was an unknown New York City songstress with a love for Coney Island, summertime sadness and film noir. And as we learned this weekend, for Keds &amp;#x2013; the no-nonsense All-American sneaker brand you probably last wore as a kid. In 2009, the brand reinvented itself by inviting up-and-coming creative talents to design a shoe for them. Grant was one of the lucky ones, though we&amp;apos;re just now getting to see footage from the partnership.\r\nIn the promo, Grant appears chipper, amiable, and unfettered by impending controversy. She is portrayed as a bottle blonde in the iconic Coney Island amusement park, a place she cites among her favorite people-watching places. &amp;quot;I write about what I know,&amp;quot; she says, as she preens in a sundress, peachy Keds and heart-shaped sunglasses while one of her early, jazzier tracks plays in the background. She compares her writing methods to Francis Ford Coppola&amp;apos;s, referencing his famous advice, &amp;quot;If you sit down to write at the same time every day, the muse always knows where you are.&amp;quot; Though the ad is about indulging in summer kicks, it&amp;apos;s also an accidental pop artifact. You can almost see the Del Rey persona forming in front of your eyes. &amp;quot;I just want to do something I can be the best at,&amp;quot; she says candidly, while she grins and munches on cotton candy. Thank you, Keds, for this fascinating early character study.\r\nWatch Lana Del Rey&amp;apos;s Keds Collective promo below:\r\n(Update: according to Lana Del Rey&amp;apos;s publicist, the video was unauthorized to be released to the public and has since been blocked from Youtube.)\r\n\r\nRelated &amp;#x2022; Now On Shelves: Lana Del Rey&amp;apos;s Mulberry Handbags"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rollingstone.com/culture/news/video-lana-del-reys-lost-keds-ad-20120521>