<http://schema.org/name>
"\u0418\u0441\u0430\u0430\u043A \u0421\u0438\u0440\u0438\u043D \u043E \u0433\u0435\u0435\u043D\u043D\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t8246-topic>