<http://schema.org/name>
"\u300C\u30AB\u30AF\u30E4\u30B9\u300D\u30B9\u30DE\u30DB\u751F\u6D3B\u306E\u30B9\u30B9\u30E1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://trendy.nikkeibp.co.jp/article/column/20140515/1057544/>