<http://schema.org/name>
"\u0627\u0644\u0647\u062C\u0631\u0629 \u0627\u0644\u0646\u0628\u0648\u064A\u0629 \u0627\u0644\u0645\u0628\u0627\u0631\u0643\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t23760-topic>