<http://schema.org/name>
"\u0645\u0643\u0631\u0648\u0646\u0629 \u0628\u0627\u0644\u0644\u062D\u0645\u0629 \u0648\u0627\u0644\u062E\u0636\u0627\u0631"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t29588-topic>