<http://schema.org/name>
"\u30CF\u30CB\u30FC\u306F\u6D99\u3092\u6D41\u3055\u306A\u3044 \uFF08\uFF2D\uFF29\uFF32\uFF21\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03305583.html>