<http://schema.org/description>
"A look at two Instagram-focused projects launched in January, including Instafax at the BBC and GuardianCam, the Guardian's 'first truly global-from-the-start social account'"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.journalism.co.uk/news/-how-bbc-guardian-innovating-instagram/s2/a555771/>