<http://schema.org/name>
"\u0420\u0423\u0421\u0421\u041A\u041E\u0415 \u0427\u0415\u0420\u041D\u041E\u041A\u041D\u0418\u0416\u0418\u0415"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t5644-topic>