<http://schema.org/name>
"\u041A\u0430\u0442\u0435\u0440\u0438\u043D\u0430 \u0422\u0430\u043A\u0441\u0438\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Fringe-Eksperimentat-S01E13-online-22952/>