<http://schema.org/name>
"\u062A\u0648\u0642\u0639 \u0627\u0644\u0623\u0644\u0645 \u0623\u0634\u062F \u0645\u0646 \u0627\u0644\u0623\u0644\u0645 \u0646\u0641\u0633\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t18005-topic>