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"Minute Rice recently launched a competition called &amp;#039;Rice to the Occasion,&amp;#039; which encourages consumers to share their favorite rice-based recipes. The contest taps inyo the demand for quick and nutritious dinner options by asking homecooks across the country to share their favorite dishes. The Rice to the Occasion contest asks consumers to share recipes involving any Minute Instant Rice products between now and September 5th. The recipes will be judged on several different factors, including simplicity, originality and overall taste. Winners of the contest will receive a year&amp;#039;s supply of Minutes Rice, a High Performance Blender and a chance to be featured in &amp;#039;Food Network Magazine.&amp;#039; The contest not only gives consumers a reason to experiment with Minute Instant Rice products, but it also promotes the brand as a useful base for a wide variety of dishes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/rice-to-the-occasion>