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"The EM District is a luxury shopping center in Bangkok that has created the world&amp;#039;s first pop-up beach experience. The colorful activation infuses the shopping experience with unexpected moments of delight by offering a playful environment to relax and unwind in during a busy day at the mall. Given that Bangkok is generally the starting point for travelers beginning a South East Asia journey, the EM District&amp;#039;s pop-up beach demonstrates an interest in memorable experiences that provide consumers with even a momentary escape from reality. Different sun-drenched cities represented in the EM District&amp;#039;s beach zone include Miami, Bondi, Ipanema, Phuket, Phangan and Mykonos.  The beach pop-up is a vibrant activation that is sure to inspire excitement and engagement in shoppers."^^<http://www.w3.org/2001/XMLSchema#string>
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