<http://schema.org/headline>
"A.M. Vitals: Kellogg Dinged for Claiming Rice Krispies Boost Immunity"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/health/2010/06/04/am-vitals-kellogg-dinged-for-claiming-rice-krispies-boost-immunity/>