<http://schema.org/name>
"\u041D\u0430 \u043A\u043B\u0430\u0434\u0431\u0438\u0449\u0435\u043D\u0441\u043A\u0438\u0439 \u043A\u0430\u043C\u0435\u043D\u044C."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t833p25-topic>