<http://schema.org/name>
"\u0639\u0636\u0648\u0647 \u062C\u062F\u064A\u062F\u0647 (\u062D\u0646\u0648\u0648\u0648\u0648\u0646 \u0645\u0635\u0631)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t2161p10-topic>