<http://schema.org/name>
"\u041A\u0430\u043A \u0431\u044B\u0442\u044C??? \u0433\u0430\u0441\u043D\u0435\u0442 \u0441\u0432\u0435\u0447\u0430..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3308-topic>