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"\"&lt;div id='gallery-1' class='gallery galleryid-1000083454 gallery-columns-3 gallery-size-thumbnail'&gt;&lt;figure class='gallery-item'&gt;\\n\\t\\t\\t&lt;div class='gallery-icon landscape'&gt;\\n\\t\\t\\t\\t&lt;a href='http:\\/\\/snowboarding.transworld.net\\/uncategorized\\/20-years-of-mack-dawg-productions\\/attachment\\/snb1208_mdp67_hauc\\/'&gt;&lt;img width=\\\"176\\\" height=\\\"117\\\" src=\\\"http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2008\\/12\\/01\\/snb1208_mdp67_hauc.jpg\\\" class=\\\"attachment-thumbnail size-thumbnail\\\" alt=\\\"snb1208_mdp67_hauc\\\" \\/&gt;&lt;\\/a&gt;\\n\\t\\t\\t&lt;\\/div&gt;&lt;\\/figure&gt;\\n\\t\\t&lt;\\/div&gt;\\n\\n&lt;p&gt;&lt;!--StartFragment--&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;strong&gt;&lt;span&gt;\\u00a0&lt;\\/span&gt;&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;strong&gt;&lt;span&gt;20 Years Of Mack Dawg Productions&lt;\\/span&gt;&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;strong&gt;&lt;span&gt;A Legacy Of Influence&lt;\\/span&gt;&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;By Jesse Huffman\\u00a0&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u201c&lt;em&gt;Decade&lt;\\/em&gt; was monumental. To call a video &lt;em&gt;Double Decade&lt;\\/em&gt; is a bold title\\u2014it better be bolts.\\u201d\\u2014JP Walker&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Ten years ago, snowboarding was still ragged around the edges, the limits of the possible broken down and redefined each season by the likes of Peter Line\\u2019s backside rodeos or Kevin Jones\\u2019 dizzying rotations. &lt;em&gt;Decade&lt;\\/em&gt; fell square into this era as a milestone in progression, featuring a new guard of soon-to-be legends like Devun Walsh and JP Walker going past simply inventing new tricks to stomping them, consistently, with style, and on terrain that would find your average pro throwing a method, at best. &lt;em&gt;Decade &lt;\\/em&gt;was the stamp of ten years of influence by Mike McEntire\\u2019s Mack Dawg Productions on snowboarding\\u2019s history, encompassing some of the heaviest sessions and showcasing the best riders pushing themselves and our sport to new limits.&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;That was 1998. Fast-forward ten crazy years\\u2014the jib revival fully ensconced, snowmobiles providing unparalleled access to backcountry terrain, and the level of rider talent at an all-time high, and MDP is at the apex of influence with its final classic\\u2014&lt;em&gt;Double Decade&lt;\\/em&gt;. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Stocked with an all-star cast of today\\u2019s best riders, including Ettala, Mathes, Wiig, and Oksanen, &lt;em&gt;DD&lt;\\/em&gt; also features full parts from several &lt;em&gt;Decade &lt;\\/em&gt;alums\\u2014Walsh, Jones, Walker, and Yli-Luoma. Filmed in supernaturally crisp HD by MDP Director Brad Kremer, &lt;em&gt;DD&lt;\\/em&gt; has everything in place to be the movie that freaks out the next generation of rippers, just as &lt;em&gt;Decade&lt;\\/em&gt; did ten years ago. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;h1&gt;&lt;span&gt;&lt;strong&gt;The Legacy&lt;\\/strong&gt;&lt;\\/span&gt;&lt;\\/h1&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;The film company that started out in 1988 as Mike McEntire, traveling out of his car, scraping money for his next reel of film, has become Mack Dawg Productions as we know it today. As of 2008, MDP has now shot over 1,250 hours of footage. He has produced 25 films, and &lt;em&gt;Double Decade&lt;\\/em&gt; is evidence that McEntire, Kremer, and the Mack Dawg Productions Company have tapped more than just a fountain of constant enthusiasm\\u2014they\\u2019ve created a living legacy of snowboard history and progression.&lt;span&gt;\\u00a0 &lt;\\/span&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;em&gt;&lt;span&gt;Transworld &lt;\\/span&gt;&lt;\\/em&gt;&lt;span&gt;Senior Photographer Andy Wright has been shooting stills for MDP since &lt;em&gt;Decade&lt;\\/em&gt;. An early-90s pro himself, he\\u2019s seen the impact that all those MDP films have had. \\u201cIn the early days, there was nothing that compared to Mack Dawg movies,\\u201d says Wright.&lt;span&gt;\\u00a0 &lt;\\/span&gt;\\u201cThey influenced a generation who took it to the next level and are now inspiring the next generation to do the same. Mike McEntire has been in it for over twenty years, and most of those years were long before there was any kind of money or mainstream appeal\\u2014without his vision I really don\\u2019t think snowboarding would be what it is today.\\u201d&lt;span&gt;\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0 &lt;\\/span&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Case in point, current MDP rider Darrell Mathes talks about the film that got him stoked on going snowboarding: \\u201cI remember the first &lt;em&gt;Decade&lt;\\/em&gt;\\u2014how much of an influence it had on my life, and how it gave me the passion to snowboard. So with this project, I put more pride and hard work into making &lt;em&gt;Double Decade&lt;\\/em&gt;, hoping the new wave of kids will feel the same way as I did and be inspired.\\u201d &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;JP Walker grew up watching MDP originals like &lt;em&gt;The Hard, The Hungry, And The Homeless&lt;\\/em&gt;. As one of the key riders in &lt;em&gt;Decade&lt;\\/em&gt;, he says that filming the follow-up was a strange experience in influence coming around full circle. \\u201cWhen &lt;em&gt;Decade&lt;\\/em&gt; first came out I was tripping on Dawger,\\u201d says Walker. \\u201cI was just thinking, \\u2018Man this guy\\u2019s been making snowboard videos for ten years!\\u2019 Now all of a sudden, I\\u2019m that dude I was tripping on \\u2026 \\u201d &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;h1&gt;&lt;span&gt;&lt;strong&gt;Progression: Part 1&lt;\\/strong&gt;&lt;\\/span&gt;&lt;\\/h1&gt;\\n&lt;p class=\\\"MsoBodyTextIndent\\\"&gt;&lt;span&gt;While filming the original &lt;em&gt;Decade&lt;\\/em&gt;, McEntire predicted that the level of riding would become \\u201cridiculous\\u201d in the next ten years. \\u201cAnd now it is,\\u201d he continues. \\u201cThe tech and the scale of things are really, really ridiculous.\\u201d Seth Huot summarizes the change between &lt;em&gt;Decade &lt;\\/em&gt;and its follow-up: \\u201cDrop-in ramps, sleds, and helis.\\u201d Add to that quicker, more-reliable jibbing, easier and further access into the backcountry, and flights to the steepest mountains in the world. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoBodyTextIndent\\\"&gt;&lt;span&gt;Now 1080s are the new 360, back lips are the new boardslide, and spinning off cliffs into powder, backward, is average. MDP has always focused on the most progressive shredding, and &lt;em&gt;Double Decade&lt;\\/em&gt; is no different\\u2014the roster is stacked with riders who exemplify just how far things have come from the neon-spangled beginnings of modern-day snowboarding. And if you look close, the evolution of the movies themselves are woven right into that trajectory, from crusty resort outcasts to today\\u2019s flash and mainstream appeal. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u201cIn the early days of snowboard films,\\u201d explains MDP Director Brad Kremer, \\u201cjust about anything the riders did was progressive because it was so new. To me, the movies were more about the lifestyle and exploration. That was the beauty of the &lt;em&gt;New Kids On the Twock&lt;\\/em&gt; era\\u2014they had a lot of feeling and emotion.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;The &lt;em&gt;Decade &lt;\\/em&gt;years documented the warp-speed velocity of snowboard evolution\\u2014tricks being invented left and right, riders taking their boards to limits no one had ever seen before. \\u201cVideos changed from being about the lifestyle to focusing on the progression,\\u201d says Kremer.&lt;span&gt;\\u00a0 &lt;\\/span&gt;\\u201cThey became very fast paced, and a lot of the creativity on the production side was put in the back seat because all we cared about was the shot, shot, shot.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Since then, Kremer observes, there has been a second resurgence of innovation, in the films themselves. \\u201cBecause the sport is not progressing at the lightning pace it used to, you see a lot more people exploring the story they can tell with a snowboard film. It\\u2019s almost like we have come full circle back to the focusing on the creativity and production of snowboard films.\\u201d &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Not to say that snowboarding has leveled off these days. \\u201cWhen a double-pump frontside air off a bump could make the cut,\\u201d adds Kremer, \\u201cyou didn\\u2019t need to worry about getting up at 5:00 a.m.\\u2014but when people expect you to do a perfect switch back nine over an 80-foot gap into powder, you might want to be sober and get a good night\\u2019s sleep.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u00a0&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;h1&gt;&lt;span&gt;Progression: Part 2&lt;\\/span&gt;&lt;\\/h1&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Riding has progressed and so has filming\\u2014the latest change being the quest to track down new terrain, be it an undiscovered rail, a perfect wallride, or a new backcountry zone. Kremer was hired on in 2003 as MDP\\u2019s new director in the middle of this shift toward fresh locations. Formerly the director for Kingpin Productions, Kremer hoped to liven up what he saw as an overly serious film company, capitalizing on MDP\\u2019s high production quality while pushing for new angles, edits, and filming styles. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;&lt;em&gt;Double Decade&lt;\\/em&gt; marks a major production shift\\u2014the second year since Kremer shelved the 16mm cameras in favor of HD. The decision to switch formats came during 2006\\/07, while the company was gearing up to film for &lt;em&gt;Picture This&lt;\\/em&gt;, a season that would prove to be the worst snow-wise of almost any on record. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u201c&lt;\\/span&gt;&lt;span&gt;Luckily for us we had a plan to try some new production techniques,\\u201d recalls Kremer. \\u201cWe wanted to experiment with shooting HD and getting a more cinematic feel to the movie, so when the snow didn\\u2019t happen the way we were used to, we just dove deeper into our plans for the filming side of things.\\u201d The results speak for themselves: moving dollies, heli-mounted cameras, night powder and pipe missions\\u2014what Kremer says were \\u201csome of the absolute hardest shoots I have ever done.\\u201d He continues, \\u201cAnd as much as I wish we\\u2019d had a better snow year to complement &lt;em&gt;Picture This&lt;\\/em&gt;, it did give us an excuse to go all out and learn what was actually possible.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;The effect was immediate\\u2014a smoother, cleaner, eerily vivid picture. But was something lost in the digital translation? The riders don\\u2019t think so. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u201cI do miss the old videos,\\u201d says Seth Huot, \\u201cbut you can\\u2019t keep doing the same thing over and over, everything has to progress or it gets stale. It\\u2019s funny, the snowboarding pushes the production and vice versa\\u2014I\\u2019ll see something that wouldn\\u2019t even be a shot a couple years ago, but since the production has changed, things are looked at differently and it could end up being amazing for the movie.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Walsh is more outspoken: &lt;\\/span&gt;&lt;span&gt;\\u201cI really like the new look and think it brings more personality to snowboard films. Grunge is dead!\\u201d &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u00a0&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;h1&gt;&lt;span&gt;Double Down&lt;\\/span&gt;&lt;\\/h1&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;With the cameras dialed, fresh faces and returning veterans, the MDP crew set out to film a \\u201cclassic\\u201d MDP film, in the vein of the first &lt;em&gt;Decade&lt;\\/em&gt;\\u2014 \\u201cA bit updated and polished, of course,\\u201d says Kremer, \\u201cbut classic nonetheless.\\u201d An early-season Utah jib session with Jones, Walker, Mathes and Hout was a standout for McEntire and Kremer, while Lauri Heiskari, Iikka B\\u00e4ckstr\\u00f6m, and Wiig all mention a few heavy Whistler backcountry days with Walsh, Ettala, and Walker. For Wright, the banger was in Alaska, with Walsh\\u2019s monstrous backside 180 over a rock gap\\u2014the &lt;em&gt;Transworld &lt;\\/em&gt;September cover shot. &lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;Mixed in with all this, McEntire personally edited some historical pieces. \\u201cIt shows the progression of riding through the years,\\u201d says McEntire, \\u201cbringing back a lot of killer memories for the older shredders and at the same time teaching the new shredders about the roots of the sport.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;As for some salty punk-rock soundtrack, that\\u2019s probably not going to happen. \\u201cThat was ten years ago,\\u201d says Eero Ettala. \\u201cI am sure kids wanna hear some electro pop these days.\\u201d&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u00a0&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;h1&gt;&lt;span&gt;Keep It Lit Up&lt;\\/span&gt;&lt;\\/h1&gt;\\n&lt;p&gt;&lt;span&gt;&lt;span style=\\\"font-weight: normal;\\\"&gt;With &lt;em&gt;Double Decade,&lt;\\/em&gt; MDP shows no signs of slowing down. The company has built and maintained more momentum than any other outfit, but even McEntire says, \\u201cI actually did not think it would last this long.\\u201d&lt;\\/span&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;So what\\u2019s kept them in the game? For Kremer, it\\u2019s constant pursuit of perfection. \\u201cIt\\u2019s &lt;\\/span&gt;&lt;span&gt;simple: I want to make the best snowboard film ever produced. Period. One day I will get there. But it\\u2019s the journey and the experience that keeps it exciting.\\u201d &lt;\\/span&gt;&lt;span&gt;McEntire breaks it down to the craft of pushing each project further and further: \\u201cFilmmaking is an art. Art is fun. Fun is inspiring.\\u201d &lt;\\/span&gt;&lt;span&gt;And what an experience that\\u2019s been. As Walker notes&lt;\\/span&gt;&lt;span&gt;, \\u201cThink about how many bangers Dawger has witnessed go down with his own eyes over the last twenty.\\u201d&lt;\\/span&gt;&lt;span&gt; But brace yourself, kiddos\\u2014next season there ain\\u2019t going to be another part-for-part Mack Dawg shred video breakdown.&lt;span&gt;\\u00a0 &lt;\\/span&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;In August 2008, McEntire announced that he\\u2019s going to put aside the annual snowboard movie formula in order to focus on longer-term and more in-depth projects. Peter Line will be the first subject in a series of documentary films, along with a history of snowboarding feature, commercials, and 3-D pieces. It\\u2019s a shift McEntire has wanted to make for a while, but couldn\\u2019t while the season-to-season snowboard movie production machine was still in place.&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;McEntire doesn\\u2019t rule out another rider-part film sometime in the future, but for now he\\u2019s moving on and glad to have put out the best follow-up shred movie to date\\u2014&lt;em&gt;Double Decade&lt;\\/em&gt;: all-time shredding and a fitting cap for the twenty-year reign of Mack Dawg Productions.&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;div id='gallery-2' class='gallery galleryid-1000083454 gallery-columns-3 gallery-size-thumbnail'&gt;&lt;figure class='gallery-item'&gt;\\n\\t\\t\\t&lt;div class='gallery-icon landscape'&gt;\\n\\t\\t\\t\\t&lt;a href='http:\\/\\/snowboarding.transworld.net\\/uncategorized\\/20-years-of-mack-dawg-productions\\/attachment\\/snb1208_mdp67_hauc\\/'&gt;&lt;img width=\\\"176\\\" height=\\\"117\\\" src=\\\"http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2008\\/12\\/01\\/snb1208_mdp67_hauc.jpg\\\" class=\\\"attachment-thumbnail size-thumbnail\\\" alt=\\\"snb1208_mdp67_hauc\\\" \\/&gt;&lt;\\/a&gt;\\n\\t\\t\\t&lt;\\/div&gt;&lt;\\/figure&gt;\\n\\t\\t&lt;\\/div&gt;\\n&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u00a0&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;\\u00a0&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;span&gt;&lt;a href=\\\"http:\\/\\/shop.transworld.net\\/products-page\\/snowboarding\\/double-decade\\/\\\"&gt;&lt;span style=\\\"text-decoration: none;\\\"&gt;\\u00a0&lt;\\/span&gt;&lt;span style=\\\"color: #00ccff;\\\"&gt;&lt;span style=\\\"text-decoration: none;\\\"&gt;Click here to buy Double Decade now&lt;\\/span&gt;&lt;\\/span&gt;&lt;\\/a&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n&lt;p class=\\\"MsoNormal\\\"&gt;&lt;a href=\\\"https:\\/\\/secure.palmcoastd.com\\/pcd\\/eSv?iMagId=08908&amp;amp;i4Ky=HBWD\\\"&gt;&lt;span style=\\\"color: #00ffff;\\\"&gt;Click here to subscribe to Transworld Snowboarding Mag&lt;\\/span&gt;&lt;\\/a&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;!--EndFragment--&gt;&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/uncategorized/20-years-of-mack-dawg-productions/?pid=28501>