<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/search?cgid=mens-collection-ak&prefn1=variationSize&prefn2=instock&srule=price-desc&prefv1=XL&prefv2=true&collectionID=mens-collection-ak>