<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/womens-gloves-mitts?prefn1=filterColor&prefn2=variationSize&prefv1=Pink&prefv2=L%5CXL&collectionID=womens-gloves-mitts>