<http://schema.org/name>
"\u5149\u30C7\u30A3\u30B9\u30AF\u30EC\u30B3\u30FC\u30C0\u30FC\u30FB\u30D7\u30EC\u30FC\u30E4\u30FC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://product.rakuten.co.jp/product/SONY+DVP-FX780%28L%29/aaed4a89ebcb00852188203218532109/item/?l2-id=pdt_item>