<http://schema.org/StartDate>
"2011-10-07T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-11/badin-vs-purcell-marian/10-7-2011-5xHsN6ZAiUeB-FLWAuKknA.htm>