<http://schema.org/name>
"\u30AF\u30C3\u30AF\u30D1\u30C3\u30C9\u30CB\u30E5\u30FC\u30B9"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.jp/cookpad-news/evacuate-item_b_10813520.html>