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"The Adidas miCoach SPEED_CELL is a new high-tech gadget specifically made for the company&amp;#039;s sneakers. The device, will be used and placed in the sole of an individual&amp;#8217;s shoe to capture information based on their motion from every different direction. Although this device may possibly be extended to other Adidas sports shoe brands, the miCoach SPEED_CELL will specifically be used for their soccer shoe, the Adizero F50. Special features of the miCoach SPEED_CELL include its ability to measure speed, distance and time during both practices and competitions. The device is also a great performance reporter because it will allow amateur and professional athletes alike and other individuals to understand and track their overall game and/or performance based on metric results. The miCoach SPEED_CELL&amp;#039;s memory then stores up to seven hours of an individual&amp;#8217;s performance data, which can then be uploaded and wirelessly transmitted to their Smartphone devices, tablets, PC or MAC computers. The miCoach SPEED_CELL is about the size of a mini USB-key, and is a great technological performance recorder that analyzes one&amp;#8217;s overall athleticism, and helps individuals learn how to improve their abilities based on their previous metric results. The miCoach SPEED_CELL is set to be released on December 1st 2011, at a retail price of $69.99. More photos and information about this product can be found &amp;lt;a href=&amp;quot;http://www.gizmag.com/adidas-adizero-f50-football-boot/20030/picture/143874/&amp;quot;&amp;gt;here&amp;lt;/a&amp;gt;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/adidas-sports-technology>