<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/default/womens-ak-jackets-pants?collectionID=womens-ak&prefn1=filterColor&prefn2=variationSize&prefv2=XS&srule=price-desc&prefv1=Pink>