<http://schema.org/name>
"\u65B0\u5B57\u5E93\u52A0\u5165\u6237\u7C4D\u8F6F\u4EF6\u7A0B\u5E8F \u751F\u50FB\u59D3\u540D\u53EF\u529E\u4E8C\u4EE3\u8BC1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://en.fontke.com/article/522/>