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"A special Chinese New Year campaign from Uber China allowed consumers to order on-demand Lion Dances through the innovative ride-sharing app.  In addition to the Lion Dance campaign, which was available in 23 Chinese cities, Uber China also launched an on-demand calligraphy program in the city of Guangzhou, which was sponsored by the Guangzhou Culture Broadcasting Television News and Publishing Bureau. The on-demand calligraphy service saw a calligrapher arrive to write out the traditional &amp;quot;hui chun,&amp;quot; a four-character rhyming couplet on a red banner that is hung on the doorway of one&amp;#039;s home ahead of Chinese New Year. The innovative celebratory service offered by Uber China proves that the sharing economy platform is a leader in connecting with its users through cultural holidays."^^<http://www.w3.org/2001/XMLSchema#string>
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