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<http://static1.squarespace.com/static/55e42361e4b04b5438b90a98/t/55e42f28e4b02d84f4b23e88/1457696995942/>
<http://www.frankie.bz/blog/tips-and-tricks/custom-report-for-google-analytics-to-see-impact-of-encrypted-searches/>