<http://schema.org/name>
"\u062D\u0645\u064A\u062F\u0631\u0636\u0627 \u062F\u0627\u062F\u0627\u0634\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1711694>