<http://schema.org/name>
"Burn 2nd Degree Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/WMSSM2.html?cgid=50010&prefn1=color&start=3&dwvar_WMSSM2_color=White_with_Silver&prefv1=White%7CSilver%7CRed>