<http://schema.org/alternativeHeadline>
"Diageo, the world's largest liquor company by sales, is smarting from a huge hit to its bottom line courtesy of a dreadful year in emerging markets."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/243002/diageo-didnt-do-so-well-at-selling-disgusting-firewater-this-year/>