<http://schema.org/name>
"\u041F\u0440\u0430\u043A\u0442\u0438\u043A\u0430 \" \u041A\u0430\u0440\u0442\u0430 \u0434\u043D\u044F\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t5747p50-topic>