<http://schema.org/headline>
"It's a   marathon with a 10,000ft climb every day for five weeks \u2013 Munro record smashed"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/news/it-s-a-marathon-with-a-10-000ft-climb-every-day-for-five-weeks-munro-record-smashed-1-807112>