<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/media/2007/dec/20/channel4.tvfakery"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/media/2007/dec/20/channel4.tvfakery?INTCMP=ILCNETTXT3487>