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"There are hundreds of paper towel brands out there that are devoted to keeping homes tidy, but Plenty is aiming to set itself apart by providing consumers with Genius Tips for the home.  These Genius Tips come from a brand mascot who is humorously named &amp;#039;Juan Sheet&amp;#039; and his nonna. Advice from these &amp;quot;cleaning superheroes&amp;quot; cover all areas of the home, offering advice on everything from dealing with soggy shoes, germinating seeds and keeping houses free of pet hair. Naturally, all of these Pinterest-like hacks all work thanks to help from a sheet of paper towel. As well as being able to view tips on Plenty&amp;#039;s YouTube channel, viewers can submit their own genius household solutions to be featured on the channel&amp;#039;s user-submitted tips page, whether they involve a paper towel or not."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/genius-tips>