<http://schema.org/name>
"\u0410\u043D\u043D\u0430 \u041E\u043B\u0435\u0433\u043E\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/religion/12137/38093>