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" Scott Morrison is the founder of 3x1, the third denim line he&amp;#039;s launched to date (following the successes of both Paper Denim &amp;amp;amp; Cloth and Earnest Sewn). &amp;quot;95 to 97 percent of all denim made is a three-by-one right hand twill, left hand twill, or broken twill \u2014 basically it&amp;#039;s the the weaving construction,&amp;quot; he explains. &amp;quot;That&amp;#039;s where the name 3x1 comes from. But the fast answer is that this is the third denim business I&amp;#039;ve launched.&amp;quot; Situated on Mercer Street in New York City&amp;#039;s SoHo neighborhood (a quick walk from his home in the Lower East Side) the 3x1 headquarters sit in a building that Morrison had to fight for. &amp;quot;Originally, the space was an incredibly high-end spa that opened four weeks before September 11th. After that, the owner never really got it off its feet,&amp;quot; he says. &amp;quot;Somehow I got the tenant to give it to us \u2014 it took a lot of convincing, but I knew it was the perfect spot for us.&amp;quot; The &amp;quot;office,&amp;quot; is really an airy loft with sky-high ceilings, and features a glass-enclosed sewing room where Morrison&amp;#039;s staff can be seen working on custom, bespoke, and wholesale iterations of Morrison&amp;#039;s logo-free jeans (it&amp;#039;s all in the customization, after all). Here, he shows us the two floors devoted entirely to denim.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/a21570/3x1-scott-morrison-office-denim-2013/>