<http://schema.org/name>
"\u0627\u0641\u0643\u0627\u0631 \u0644\u0644\u0647\u062F\u0627\u064A\u0627 \u0628\u0627\u0644\u0635\u0627\u0628\u0648\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t31778-topic>