<http://schema.org/name>
"\u0421\u0432\u044F\u0449\u0435\u043D\u043D\u044B\u0439 \u0434\u0443\u0431 \u0436\u0435\u043B\u0430\u043D\u0438\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t65-topic>