<http://schema.org/tickerSymbol>
"NYSE JCP"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/04/15/best-turnaround-play-jc-penney-best-buy-or-rite-ai.aspx?source=eptcnnlnk0000002+>