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"There's more to dieting than just sheer willpower and self-control. The presence of friends, late night cravings or the temptation of alcohol can often simply be too strong to resist. Research led by Heather McKee of the University of Birmingham in the UK monitored the social and environmental factors that make people, who are following weight management programs, cheat. The study\u00B9 is published in the Springer journal Annals of Behavioral Medicine.\u00B2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://medicalxpress.com/news/2014-02-dieters-beware-friends-late-night.html>