<http://schema.org/description>
"Wal-Mart is challenging the logic that organic food has to be expensive, but that sets it at odds with other businesses and may put consumers off the brand."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/08/16/wal-mart-makes-organic-cheaper-but-at-what-cost.aspx>