<http://schema.org/description>
"Zynga--well, social gaming in general, but mostly Zynga--has had an incredibly disruptive effect on not just the gaming industry, but now on the information technology industry. Since the FarmVille"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2011/04/14/zynga-drops-flock-social-browser/19913674/>