<http://schema.org/description>
"On a mission to provide easy access and great service for the best snowboard brands in the world, Mervin Mfg. has announced the hiring of Atlee Treasure.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/photos/mervin-hires-new-northwest-rep/?show=gallery>