<http://schema.org/name>
"Discount Filter Store"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.discountfilterstore.com/pool-and-spa-filters.html?amp%3Border=position&amp%3Bsize_pool_spa_length_range=21+-+24&dir=desc&manufacturer_pool_spa=Waterworks>