<http://schema.org/name>
"\u30B1\u30FC\u30BF\u30A4\u30FB\u30B9\u30DE\u30FC\u30C8\u30D5\u30A9\u30F3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://trendy.nikkeibp.co.jp/article/column/20140515/1057544/>