<http://schema.org/description>
"By David Owen in ZurichDecember 1 - There is no doubt about the biggest 'Big Idea' to have emerged during this"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.insideworldfootball.com/2010/12/01/japans-qbig-ideaq-could-be-the-biggest-of-the-lot/>