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"FORTUNE &amp;#8212; Four years after selling Quidsi (which runs Diapers.com and Soap.com) to Amazon, Marc Lore is getting the gang back together. Or at least some of the gang, for a new commerce play called Jet. Lore is building Jet alongside two Quidsi co-founders: former VP of special operations Nathan Faust, and former project director\u00A0Mike Hanrahan.\nLore confirms to Fortune\u00A0that he acquired the domain Jet.com, which has\u00A0a placeholder that says \u201CComing 2015.\u201D\u00A0\u00A0Jet.com Inc. was incorporated in Delaware on April 4, according to the State of Delaware\u2019s website.\nQuidsi co-founder Vinit Bharara will not be involved as he is &amp;#8220;doing his own thing,&amp;#8221; Lore says. He\u00A0declined to offer more details, as the venture is very early stage.\nThat&amp;#8217;s due, in part, to an onerous\u00A0non-compete clause\u00A0from Amazon \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAMZN\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t.\u00A0Sources tell\u00A0Fortune the non-compete prohibits Lore and crew from raising money until later this year. (Still, the company appears to have hired at least two engineers from an agency called BlueRocket.)\nWhen Quidsi sold to Amazon in 2010, it wasn\u2019t an entirely happy transaction. Amazon and Quidsi had a\u00A0fierce pricing rivalry; at one point, Amazon&amp;#8217;s pricing bots automatically lowered their\u00A0prices to match Quidsi\u2019s. Amazon, ever happy to lose money if it puts a competitor out of business, eventually triumphed &amp;#8212; buying\u00A0Quidsi for $545 million in late 2010.\nTo be sure, both\u00A0Lore and Bharara did quite well in the transaction. But, like any entrepreneur who sells before he or she is\u00A0ready, Lore is said to be\u00A0determined to build something new and even bigger.\nFirst\u00A0he\u00A0had to spend four years in earn-out purgatory, running Quidsi for Amazon. He and Bharara\u00A0left last July, with Maria Renz now at the helm. Other top Quidsi brass also have departed, including SVP of retail\u00A0Christina Carbonell, who\u00A0departed\u00A0in February.\n(Earlier this year, techies in New York speculated, incorrectly, that a mysterious job posting at Newnycstartup.com was affiliated with Lore\u2019s new project. The posting is for a CEO of an e-commerce grocery startup.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2014/05/13/diapers-com-co-founder-quietly-working-on-new-startup-called-jet/>