<http://schema.org/name>
" \u041D\u0430 \u0447\u0451\u0440\u043D\u043E\u0435 \u043F\u043E\u043A\u0440\u043E\u0432\u0438\u0442\u0435\u043B\u044C\u0441\u0442\u0432\u043E\t"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t5644-topic>