<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/search?cgid=mens-new-arrivals&prefn1=filterColor&prefn2=variationSize&prefv1=Orange&prefv2=XL&collectionID=mens-new-arrivals>