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"Let's face it: Baby boomers are a large group, and when we collectively sneeze, many arms offering Kleenex are extended. So while research and marketing ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2012/08/31/boomers-need-these-8-things_n_1756718.html>