<http://schema.org/name>
"\u041D\u0410\u0421\u0422\u0410\u041D\u0418 \u0412\u041E \u0421\u0412\u0415\u0422\u041E\u0422"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t119-topic>