<http://schema.org/name>
"\u0412\u0430\u0434\u0438\u043C \u0410\u043D\u0434\u0440\u0435\u0435\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/science/14304/45356>