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"Take that, Armani and Beckham! Just Cavalli&amp;#8217;s new men&amp;#8217;s underwear ad features not one, but 5 members of the Italian rugby team, &amp;lt;a href=&amp;quot;http://www.rugbyviadana.com&amp;quot; title=&amp;quot;Montepaschi Viadana&amp;quot;&amp;gt;Montepaschi Viadana&amp;lt;/a&amp;gt;. The campaign which will run starting in June 2008 in a selected number of Italian and international magazines features: Aldo Birch, Ross Curlew, Matthew Harvey, Hayden Pedersen, and Kaine Robertson. The Montepaschi Viadana team was founded in 1970 and has won various national trophies.  The ad campaign was shot by photographer Gianpaolo Sgura in the team&amp;#8217;s official locker-room. Hot!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/just-cavali-ad-rugby>