<http://schema.org/name>
"\u30B2\u30FC\u30E0\u30FB\u30A2\u30CB\u30E1\u30FB\u30B5\u30D6\u30AB\u30EB\u30C1\u30E3\u30FC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26336117.html>