<http://schema.org/name>
"\u0418\u0441\u0442\u0440\u0435\u0431\u043B\u0435\u043D\u0438\u0435 \u0440\u0443\u043D\u0430\u043C\u0438 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t985p50-topic>