<http://schema.org/alternativeHeadline>
"Planning to surf in Malibu this summer? Hang ten at Zuma Beach -- then stop by Vital Zuman Organic Farm for delicious local produce."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/eco-tourism/blogs/a-farm-grows-in-malibu>