<http://schema.org/name>
"\u0411\u0435\u0441\u043A\u043E\u043D\u0435\u0447\u043D\u044B\u0435 \u0445\u043E\u043B\u043C\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t169p60-topic>