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"Though car companies aren&amp;#039;t typically known for creating media content, BMW is producing a new short film through its resurrected media arm, BMW Films.  Entitled &amp;#039;The Escape,&amp;#039; the film features the Oscar-winning actor Clive Owen as a mysterious figure known only as &amp;quot;the driver.&amp;quot; Beyond its on-screen star power, BMW Films&amp;#039; short was directed by Neil Blomkamp, the man behind &amp;#039;District 9,&amp;#039; &amp;#039;Elysium,&amp;#039; and &amp;#039;Chappie.&amp;#039; Supporting characters in the film include recognizable names like Dakota Fanning and Vera Farmiga. Automobile-branded short films are somewhat new territory in general, but this isn&amp;#039;t BMW Films&amp;#039; first project. The Escape is a follow-up to the company&amp;#039;s 2001-2002 short film series called &amp;#039;The Hire,&amp;#039; which also starred Clive Owen. That series included big-name directors as well, such as Alejandro Inarritu, Ang Lee, Guy Ritchie, John Woo and Tony Scott."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/bmw-films>