<http://schema.org/keywords>
"fitness"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2014/04/01/taiwan-fitness-startup-ifit-raises-900k-in-seed-funding/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29>