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"Ecolean is an eco-friendly, lightweight packaging solution. These beverage containers are an environmentally-conscious answer to the demands of the drink industry as well as the consumer&amp;#039;s desire for clever, contemporary parcels.  Made from part plastic and part chalk Ecolean&amp;#039;s lightweight packaging is thin and durable. It reduces waste and is also easier and more efficient to produce than traditional beverage cartons and milk bags. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - As the importance of providing &amp;#039;green&amp;#039; alternatives increases, so too does the opportunity for businesses to capitalize on environmental consciousness. By developing products that are environmentally sound yet necessary to daily life, corporations can elevate their image by trumpeting their involvement in eco-friendly initiatives."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/lightweight-packaging>