<http://schema.org/name>
"Burn Speed 6.0 Low Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/BURN6L.html?cgid=50010&prefn1=size&start=2&dwvar_BURN6L_color=White_with_Silver&prefv1=11%7C4.5>