<http://schema.org/alternativeHeadline>
"Yoenis Cespedes trade: The A's now have 10,000 worthless \"La Potencia\" t-shirts"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/07/31/yoenis-cespedes-trade-la-potencia-tshirt-giveaway>