<http://schema.org/name>
"\u0645\u062D\u0645\u062F\u0631\u0636\u0627 \u062D\u0627\u0641\u0638\u200C\u0646\u064A\u0627"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1679884>