<http://schema.org/name>
"*\u0642\u0635\u0640\u0640\u0640\u0635 \u0627\u0644\u0627\u0646\u0628\u064A\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0627\u0621*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t23760-topic>