<http://schema.org/headline>
"AdWatch: A Young Serena Williams Predicts Her Success In New Gatorade Ad"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/cmo/2015/09/02/adwatch-young-serena-williams-predicts-her-success-in-new-gatorade-ad/>