However, if you included a storyboard (set of screenshots) for each ad, that would help the reader (for examples, see: Mulvey and Medina 2003; Scott 1994).
Clarity and elaboration of Page 5+: The methods section lacks clarity – it would be very difficult for a researcher to replicate the procedure. Please provide greater detail of the scales used, the anchor terms, and how the survey/rating task was administered (online? Paper and pencil?).