20 Reviewer 3: The paper presents quite an interesting discussion.
First, my main problem is that the paper reads as a compilation of manifestos, rather than one argumentative thread. From begin to end, the paper presents a mix of literature review and substantive argumentation, plus some examples. My recommendation is to set out a clearer agenda, in which the first part delves into the literature to explain the key issue, key concepts and key dilemmas, and a second part presents solutions and directions meeting the key questions and dilemmas. In brief, the paper warrants more focus, edge and structure.