What is the main result of the B assessment with the confirmatory analysis?
In the Abstract, the objective added an economic dimension to the development, but in lines 180 and 181 the impact to be measured includes just environmental and social. It was not clear to me who is the author of Figure 1, the B Lab, or the authors of this paper? There isn’t a source below the Title of Figure 1, though after that seems that B Corporation is the owner of it. The source of data from all companies in the sample isn’t clear, is B Corporation (site) or authors contact all these companies and did the survey? I understood that the data is from the B Corporation website. I accessed the link available in line 191 and there was a message ‘404 page not found, but when I clicked on ‘What is B Corporation’, I found the ‘areas’ and the steps for a company that intends to assess its practices and be certified. The authors should develop more theory than describe a model which has already existed. Table 2 and the paragraph after it is a repetition of Figure 1 and Table 1, could be cut. It’s clever to reduce the number of companies, though it isn’t clear who contacts the companies, the authors or Company B? The hypothesis is interesting when they come from a discussion in the literature review to the field research to test a theory (models, methods, frameworks, etc). Suddenly, appears one in the Method section, in a paper with a limited presentation of a technical model/certificate from an existed company.