Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Knighthood of Salman Rushdie around the 2007 London car bombs occurred CBS News on 29 June 2007 reported that a message appeared on the widely used militant Internet forum Al-Hesbah at 08:09, 28 June 17 hours before the first car bomb was discovered. It read "In the name of God, the most compassionate, the most merciful. Is Britain Longing for al Qaeda's bombings? We, and the whole world has seen what Britain has done ... their intention to honour Salman Rushdie who insulted and slandered Islam. This 'honoring' came at a crucial time, a time when the whole nation is reeling from the crusaders