The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond (literary character) Fleming commissioned a sketch to show how he saw Bond; illustrator John McLusky considered Fleming's version too "outdated" and "pre-war" and changed Bond to give him a more masculine look. In 1962 Eon Productions, the company of Canadian Harry Saltzman and American Albert R. "Cubby" Broccoli released the first cinema adaptation of an Ian Fleming novel, "Dr. No", featuring Sean Connery as 007. Connery was the first of seven actors to play Bond on the cinema screen, six of whom appeared in the Eon series of films. As well as looking different, each of the actors has interpreted the role