Kronen Zeitung total population of approximately eight million. The "Krone" has nearly three times as many readers as its strongest competitor, the "Kleine Zeitung" (12.4% share of all readers). Nevertheless, certain regional differences between eastern and western Austria exist which affect the newspaper. In eastern states (such as Burgenland) it has almost a 60% share of the market, but in western states such as the Tyrol and Vorarlberg the "Krone" has barely penetrated the market. While in Vorarlberg the "Krone" is totally insignificant, in Tyrol it has been able to make some gains. Local newspapers there, such as the "Tiroler Tageszeitung", now
Vorarlberg with the "Neue Vorarlberger Bauschule" (literally: "new Vorarlberg building school"). The Vorarlberg school evolved organically the second half of the 20th century, always involving craftsmen and locals in the building process. Today, it is regarded as one of the most important pioneers of the New Alpine architecture. With the typical architecture of Vorarlberg still recognizable, it combines tradition and modernity: clean lines, glass and local wood. Its harmonious mix creates interesting contrasts as in half-timbered houses. Comfort and quality of life are important criteria. Currently, many private houses and public buildings are renovated by architects, favoring local timber and limiting