Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
The Moor's Last Sigh The Moor's Last Sigh The Moor's Last Sigh is the fifth novel by Salman Rushdie, published in 1995. It is set in the Indian cities of Bombay and Cochin. The title is taken from the story of Boabdil (Abu Abdullah Muhammed), the last Moorish king of Granada, who is also mentioned frequently in the book. The spot from which Boabdil last looked upon Granada after surrendering is known as Puerto del Suspiro del Moro ("Pass of the Moor's Sigh"). The mother of the narrator and an artist friend of the mother's each make a painting which they call "The Moor's