Blackpool Pleasure Beach Bean moved to Blackpool full-time towards the end of the century. In 1903, Bean, along with local businessman John Outhwaite, purchased 30 acres of land known as the "Watson Estate" which was used to expand the amusement park in Blackpool. The original Pleasure Beach was built on the sand dunes along the promenade and consisted of a few roundabouts, a Bicycle Railway and several Gypsy stalls. Bean and Outhwaite decided to grow the business after visiting Coney Island in the United States. Using a small static fairground in London's Earls Court for inspiration, Bean added more rides and sideshows to
Blackpool Pleasure Beach in 1935. Paige had designed numerous other rides at the Pleasure Beach, including the "Rollercoaster", another wooden coaster that was constructed on the site of The Velvet Coaster in 1933. The success of Paiges' wooden coasters resulted in a complete reprofiling of the Big Dipper in 1936, which was extended towards the south-westerly side of the park. During this time Thompson hired Joseph Emberton, an award-winning architect who was brought in to redesign the architectural style of the Pleasure Beach rides and buildings, working on The Casino Building, Noah's Ark and the "Ice Drome", a 2,000 seat ice rink. Emberton