Ironman Triathlon number of qualifying slots created from the newly added full Ironman events. For professional triathletes, up to three 70.3 events can be used to accumulate points to be put towards their championship qualifying point rankings. The Ironman Triathlon logo is a trademark of the World Triathlon Corporation. The WTC has also registered the trademark "Ironman Triathlon" for its athletic competitions, and the trademark "Ironman" for a line of clothing, athletic equipment, and souvenirs, and licensed the name to Timex for their line of Timex Ironman wristwatches. The trademark also extends to the use of "140.6" and "70.3," the respective distances,
World Triathlon Corporation As a result, Challenge terminated its contract with USM and Challenge Cairns subsequently became Ironman Cairns. The purchase of USM Events expands WTC's Asia-Pacific triathlon market. The purchase would have placed WTC into International Triathlon Union racing with the Sydney WTS race, but government officials in New South Wales took the option of not extending an agreement to continue staging the Sydney event due to the ongoing logistical and financial investment required. In June 2013, WTC purchased YWC Sports, a private company that organizes triathlons and endurance sport events in Denmark. YWC Sports was contracted by the Challenge Family to