2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
History of the FIFA World Cup History of the FIFA World Cup The FIFA World Cup was first held in 1930, when FIFA, the world's football governing body, decided to stage an international men’s football tournament under the era of FIFA president Jules Rimet who put this idea into place. The inaugural edition, held in 1930, was contested as a final tournament of only thirteen teams invited by the organization. Since then, the World Cup has experienced successive expansions and format remodeling, with its current 32-team final tournament preceded by a two-year qualifying process, involving over 200 teams from around the world. The first official international