The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond 007: From Russia with Love by Bruce Feirstein who previously worked on the film scripts for "GoldenEye", "Tomorrow Never Dies" and "The World Is Not Enough", in addition to the script for the video game "". Feirstein would also go on to write stories for future Bond games at Activision, including the 2010 remake of "GoldenEye 007", third-person shooter "", and 50th anniversary game "007 Legends". The game's soundtrack was composed by Christopher Lennertz. Additionally, Vic Flick, best known for playing the original guitar riff in the James Bond Theme announced that he contributed to Lennertz's score. On April 5, 2005, Sean Connery was slated