Áo dài deemed politically controversial, ao dai fashion design is supported by the Vietnamese government. It is often called "áo dài Việt Nam" to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế in the central region is known for its ao dai, "nón lá" (traditional leaf hats), and well-dressed women. The ao dai is now a standard for weddings, for celebrating Tết
The Tailor (film) Nguyen, as both wanted to make movie about Vietnamese women. Especially, Ngo Thanh Van owns an admiration toward ao dai in general. In Lunar New Year 2017, there were many discussions leading Ngo Thanh Van come to realize that "the young generation don't know much about ao dai and their interest for ao dai becomes less". Therefore, she and Thuy Nguyen decided to bring "ao dai to big screen" so everyone could recognize "the dreamy beauty of one woman in ao dai". After quite a time working on the script and tons of idea switching, Ngo Thanh Van had to