Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon may often provide various types of food as well, including such items as energy bars, energy gels, fruit, cookies, soup, and ice. Once the triathletes have completed the event, there is typically another aid station for them to get water, fruit, and other post-race refreshments. Occasionally, at the end of larger or longer events, the provided amenities and post-race celebrations may be more elaborate. While specific rules for triathlon can vary depending on the governing body (e.g. USA Triathlon, ITU), as well as for an individual race venue, there are some basic universal rules. Traditionally, triathlon is an individual sport