Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Saleem Sinai a special connection with those born in South Asia at the same historic moment. He is also unusual in having an unsightly nose that constantly runs and bulging temples. Rushdie grants the character supernatural powers and he comes to symbolize and embody the struggle and strains of a nation being born and torn into pieces all at the same time. The character is borrowed from the draft of an earlier novel called "The Antagonist". In a theatrical version of the novel, Zubin Varla played Saleem Sinai. He said he identified strongly with the story as, "His own family hailed from