Serval good swimmer. Over the years, savannah cats have gained popularity as pets. Serval The serval ("Leptailurus serval") is a wild cat native to Africa. It is rare in North Africa and the Sahel, but widespread in sub-Saharan countries except rainforest regions. On the IUCN Red List it is listed as Least Concern. It is the sole member of the genus "Leptailurus" and was first described by German naturalist Johann von Schreber in 1776. Three subspecies are recognised. The serval is a slender, medium-sized cat that stands at the shoulder and weighs . It is characterised by a small head, large
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture