Fillmore East acts to play the Fillmore East was Jimi Hendrix. His album "Band of Gypsys" was recorded live on New Year's Day 1970. However, even before Hendrix hit the stage, British blues-rock trio Cream played the Fillmore East when it was called the "Village Theater" on September 20 & 23 1967. The Kinks played October 17th and 18th, 1969, supported by the Bonzo Dog Band. John Lennon and Yoko Ono sat in with Frank Zappa and the Mothers of Invention at the theater on June 6, 1971. The Allman Brothers Band played so many shows at Fillmore East that they were
Humble Pie was released to coincide with the album and failed to chart, however the band was becoming known for popular live rock shows in the US. On July 9, 1971, Humble Pie opened for Grand Funk Railroad at their historical Shea Stadium concert, an event that broke the Beatles record for fastest selling stadium concert, to that date. Also in 1971 Humble Pie released their most successful record to date "Rock On" as well as a live album recorded at the Fillmore East in New York entitled "Performance Rockin' the Fillmore". The live album reached No. 21 on the US "Billboard"