The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography to underplay Bond's character, observing: "Exotic things would happen to and around him, but he would be a neutral figure." On another occasion, he reinforced his point: "When I wrote the first one in 1953, I wanted Bond to be an extremely dull, uninteresting man to whom things happened; I wanted him to be a blunt instrument." Sean Connery was the first actor to portray Bond on film in "Dr. No" (1962). An amateur bodybuilder, he had come to the attention of the Bond film producers after several appearances in British films from the late 1950s. At a muscular 6'2",