Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Luka and the Fire of Life this and that". The novel inspired a university animation competition in 2010. "Design Week" explained: "Sir Salman Rushdie’s new children’s novel, "Luka and the Fire of Life", will be brought to life through the animations of four Kingston University students. Rushdie was part of a judging panel which invited ten students from the faculty of art, design and architecture to present ideas for the book." The successful animations were to appear on YouTube and the Random House website. Rushdie, Salman. "Luka and the Fire of Life." New York: Random House, 2010. Print. Luka and the Fire of Life Luka and