Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon equipment Triathlon, USAT and ITU do not specifically disallow snorkels. British Triathlon does not list snorkels as part of the accepted equipment, thus they are disallowed. For safety reasons in open-water events, some federations permit special inflatable flotation devices; though activating the device will usually disqualify the swimmer, it can be used to float if the swimmer experiences difficulty. Because most triathlon swim stages are conducted in open waters (lakes, rivers, or oceans) which are often cold, many early races allowed wetsuits. However, typical wetsuits manufactured for snorkeling or water skiing are not optimal for triathlon, because the sleeves generally restrict