Tottenham Hotspur F.C. shield featuring a number of local landmarks and associations. The lions flanking the shield came from the Northumberland family (of which Harry Hotspur was a member). The castle is Bruce Castle, 400 yards from the ground and the trees are the Seven Sisters. The arms featured the Latin motto "Audere Est Facere" (to dare is to do). In 1983, to overcome unauthorised "pirate" merchandising, the club's badge was altered by adding the two red heraldic lions and the motto scroll. This device appeared on most Spurs' playing kits for the next 23 years. In 2006, in order to rebrand and
Est! Est!! Est!!! di Montefiascone involves a traveling Catholic bishop on his way to Rome who sends a servant ahead to find places with the best wine for the bishop to enjoy. Visiting villages throughout Italy, the servant would scrawl "Est" (Latin for "There is") on the door of the places he found to have good wine for the bishop's party to later visit. The legend has it that the servant was so impressed with the wine being served at a Montefiascone inn that he enthusiastically scrawled "Est! Est!! Est!!!" on the door. While that is the basic outline of the story, over the centuries