Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie medieval form of unreason. Rushdie called the attack a consequence of "religious totalitarianism" which according to him had caused "a deadly mutation in the heart of Islam".: He strongly supports feminism. In the 1980s in the United Kingdom, he was a supporter of the Labour Party and championed measures to end racial discrimination and alienation of immigrant youth and racial minorities. Rushdie supported the 1999 NATO bombing of the Federal Republic of Yugoslavia, leading the leftist Tariq Ali to label Rushdie and other "warrior writers" as "the belligerati'". He was supportive of the US-led campaign to remove the Taliban in