The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
Sean Connery The casting choice derives from a joke Michael Palin included in the script, in which he describes the character removing his mask as being "Sean Connery — or someone of equal but cheaper stature". When shown the script, Connery was happy to play the supporting role. In 1982, Connery narrated "G'olé!", the official film of the 1982 FIFA World Cup. Connery agreed to reprise Bond as an aging agent 007 in "Never Say Never Again", released in October 1983. The title, contributed by his wife, refers to his earlier statement that he would "never again" play Bond. Although the film