Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Luka and the Fire of Life Luka and the Fire of Life Luka and the Fire of Life is a novel by Salman Rushdie. It was published by Jonathan Cape, Random House in 2010. It is the sequel to "Haroun and the Sea of Stories". Rushdie has said "he turned to the world of video games for inspiration" and that "he wrote the book for his 13-year-old son". The book opens with protagonist Luka and his father Rashid walking home from Luka's school in the fictional city of Kahani in the land of Alifbay. They pass the Great Rings of Fire circus, where, upon seeing the