Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon conditioning. Triathlon is considered by some to have its beginnings in 1920s France. According to triathlon historian and author Scott Tinley (and others), the origin of triathlon is attributed to a race during the 1920s–1930s that was called variously "Les trois sports", "La Course des Débrouillards", and "La course des Touche à Tout." This race is held every year in France near Joinville-le-Pont, in Meulan and Poissy. An earlier tri-sport event in 1902 featured running, cycling, and canoeing. There are documented tri-sport events featuring swimming, cycling, & running ( in that order) in 1920, 1921, 1945, and the 1960s. In