Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Knighthood of Salman Rushdie more, the sovereign's choice of who she wishes to honour will never be the subject of intimidation." Tessa Jowell who was Culture Secretary at the time of the knighthood's announcement told reporters that "Salman Rushdie was recognised in the recent honours as one of this country's outstanding writers. In times when terrorist threats beset the way of life in this country and the way of life in this country is being attacked by terrorists, standing up for free speech and freedom of speech is ever more important." On 22 June 2007 dozens of British Muslims (some with scarves masking their