2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
1950 FIFA World Cup was not admitted to FIFA until 1952. The French-occupied Saarland had been accepted by FIFA two weeks before the World Cup. Italy, Austria, and other countries that had been involved in World War II as allies of Germany and Japan, were able to participate in qualification. Italy qualified automatically as defending champions of 1938. Finland, despite being a co-belligerent of Nazi Germany from 1941-1944, was allowed to qualify but withdrew before qualification was complete, and FIFA declared their matches as friendlies. The British nations were invited to take part, having rejoined FIFA four years earlier, after 17 years of self-imposed