Serval a tree to a height of more than to escape dogs. Like many cats, the serval is able to purr; it also has a high-pitched chirp, and can hiss, cackle, growl, grunt and meow. The serval is a carnivore that preys on rodents, particularly vlei rats, small birds, frogs, insects and reptiles, and also feeds on grass that can facilitate digestion or act as an emetic. Up to 90% of the preyed animals weigh less than ; occasionally it also hunts larger prey such as duikers, hares, flamingoes and young antelopes. The percentage of rodents in the diet has been
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture