Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Ironman Triathlon Many of them share the , , format with the Ironman triathlon. Originally, many used the Ironman name. Due to aggressive trademark protection, most of these races no longer use the word "Ironman". The Ironman format remains unchanged, and the Hawaiian Ironman is still regarded as an honored and prestigious triathlon event to win worldwide. People completing such an event within the strict event time cutoffs are agreed to be recognized as "Ironmen"; the plural "Ironmans" refers to multiples of "Ironman" as a short form of "Ironman Triathlon." In the triathlon community an Ironman is someone who has completed a