Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Cat Stevens' comments about Salman Rushdie Some commentators have concluded that the character "Bilal X" in Rushdie's book is a caricature of Yusuf Islam. The fictional character Bilal X, a successful African-American former pop singer who has converted to Islam, is portrayed by Rushdie as the "favoured lieutenant" of "the Imam", a character based on the Shia Ayatollah Ruhollah Khomeini. Bilal X's "well-nourished, highly trained" voice serves as "a weapon of the West turned against its makers." Cat Stevens' comments about Salman Rushdie Following Ayatollah Khomeini's 14 February 1989 death fatwa against author Salman Rushdie, after the publication of Rushdie's novel "The Satanic Verses", Yusuf Islam,