Áo dài and "The Lover" inspired several international fashion houses to design ao dai collections, including Prada's SS08 collection and a Georgio Armani collection. In the Vietnamese film "The White Silk Dress" (2007), an ao dai is the sole legacy that the mother of a poverty-stricken family has to pass on to her daughters. The Hanoi City Complex, a 65-story building now under construction, will have an ao dai-inspired design. Vietnamese designers created ao dai for the contestants in the Miss Universe beauty contest, which was held July 2008 in Nha Trang, Vietnam. The most prominent annual Ao Dai Festival outside of
DAI (company) one of DAI's projects in 2010 described it as a "model of success". After the United States invaded Iraq in 2003, DAI won a project to help provide effective governance in the country. Other projects in Iraq covering agriculture and the restoration of the Iraqi Marshlands were to follow. For his work on the later project, DAI's Peter Reiss was awarded the Lourdes Arizpe award by the American Anthropological Association. The company established DAI Palestine in 2004. Following the Asian tsunami in December of that year DAI was recognized for its efforts in both Indonesia and Sri Lanka by then