Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Cat Stevens' comments about Salman Rushdie of a well-known British national trait ... dry humour on my part." Robertson: You don't think that this man deserves to die? Y. Islam: Who, Salman Rushdie? Robertson: Yes. Y. Islam: Yes, yes. Robertson: And do you have a duty to be his executioner? Y. Islam: Uh, no, not necessarily, unless we were in an Islamic state and I was ordered by a judge or by the authority to carry out such an act – perhaps, yes. [Some minutes later, Robertson on the subject of a protest where an effigy of the author is to be burned] Robertson: Would you