Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Great Yarmouth Pleasure Beach brakes on the track. The ride was completely re-clad in the late 1960s with steel sheet replacing the old plaster. The ride was painted in a mountainous landscape with rolling hills and valleys. The ride continues to be the most popular attraction at the Pleasure Beach, with its popularity largely due to its uniqueness. It is the only operational scenic railway roller coaster in the UK, and one of only less than ten roller coasters in the world to feature a brakeman travelling on the train. The continued dedicated maintenance work by the Pleasure Beach has ensured that the ride