The Man of Steel (comics) and archenemy Lex Luthor, who was re-branded from a mad scientist to a powerful businessman and white-collar criminal. The series's legacy persisted, as it set the new status quo for all of the ongoing Superman comic series for many years after it was published. The story stayed in DC Comics continuity as the origin of Superman until it was expanded upon in the 2003 limited series "", which stayed canon until 2009. The title is a reference to one of Superman's nicknames which touted his invulnerability making him the "Man of Steel." It was later used as the title of
The Conglomerate (comics) The Conglomerate (comics) The Conglomerate is a fictional DC Comics superhero team. They first appeared in "Justice League Quarterly" #1 (Winter 1990). The Conglomerate is a corporate sponsored superhero team, created by Claire Montgomery as competition for the Justice League International, which is led by her ex-husband, Maxwell Lord. Companies providing sponsorship to the new team included American Steel, Dante Foods, Dupree Chemical, Ferris Aircraft, LexCorp, Ovel Oil, Pax Entertainment, Stagg Enterprises, and S.T.A.R. Labs. The Conglomerate has had three incarnations, the first led by Booster Gold, and including Praxis, Maxi-Man, Echo, Vapor (Carole Donahue), Reverb (Vibe's brother), and Gypsy.