ITU World Triathlon Series was incorporated into the series giving the same points and prize money as any other event, from this point on sprint distance events would make up a part of the series. In 2013, the series offered a total of $2.25 million in prize money to elite athletes, making it the richest series in triathlon.With the growing popularity of the ITU Triathlon Mixed Relay World Championships and the disciplines addition to the Olympic program it was decided that at three of the events on the 2018 calendar a mixed relay event would be held alongside the men's and women's competition these
World Triathlon Corporation Information Systems, joined WTC in 2000 and was involved in the business operations and day-to-day decision making for WTC. Fertic became CEO of WTC in 2004. During Fertic's tenure as VP, he created Ironman Live, an online presence of Ironman Triathlon, and transformed WTC into an event production company. In 2007, WTC undertook expansion in producing Ironman events internally, with the inaugural Ironman Louisville. This followed the launch of Ironman 70.3 events in Boise, Idaho and Providence, Rhode Island. In 2008, World Triathlon Corporation was purchased by Providence Equity Securities for $85 million. Providence Equity is a private equity firm,