Mooloolaba Triathlon Mooloolaba Triathlon The Mooloolaba Triathlon is an annual triathlon held in Mooloolaba, Queensland, Australia since 1993. It begins with open water swimming, then cycling and running. USM EVENTS owns and manages the Mooloolaba Triathlon Festival. The Mooloolaba Triathlon Festival (MTF) celebrated its 20th year in 2012 and attracted approximately 7,000 age group and team competitors. Catering for participants of all abilities and age groups, the Mooloolaba Triathlon has grown into the second largest Olympic distance triathlon event in Australia. The Mooloolaba Triathlon is the centrepiece of a three-day multi-sport festival. In addition to attracting international and Australian elite sportsmen and
World Triathlon Corporation As a result, Challenge terminated its contract with USM and Challenge Cairns subsequently became Ironman Cairns. The purchase of USM Events expands WTC's Asia-Pacific triathlon market. The purchase would have placed WTC into International Triathlon Union racing with the Sydney WTS race, but government officials in New South Wales took the option of not extending an agreement to continue staging the Sydney event due to the ongoing logistical and financial investment required. In June 2013, WTC purchased YWC Sports, a private company that organizes triathlons and endurance sport events in Denmark. YWC Sports was contracted by the Challenge Family to