Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
The Golden House (novel) an attempt to sell the listicle as literature." The Golden House (novel) The Golden House is a 2017 novel by Salman Rushdie. The novel, his thirteenth, is set in Mumbai and New York. Writing for "The Guardian", Aminatta Forna said: "Rushdie puts his finger on the nationwide identity crisis in this novel of race, reinvention and the different bubbles of US life." Reviewer Dwight Garner of "The New York Times" opined: "The Golden House is a big novel, wide but shallow, so wide it has its own meteorology. The forecast: heavy wind"; while "New Statesman" reviewer Leo Robson dismissed it