ITU World Triathlon Series was incorporated into the series giving the same points and prize money as any other event, from this point on sprint distance events would make up a part of the series. In 2013, the series offered a total of $2.25 million in prize money to elite athletes, making it the richest series in triathlon.With the growing popularity of the ITU Triathlon Mixed Relay World Championships and the disciplines addition to the Olympic program it was decided that at three of the events on the 2018 calendar a mixed relay event would be held alongside the men's and women's competition these
World Triathlon Corporation As a result, Challenge terminated its contract with USM and Challenge Cairns subsequently became Ironman Cairns. The purchase of USM Events expands WTC's Asia-Pacific triathlon market. The purchase would have placed WTC into International Triathlon Union racing with the Sydney WTS race, but government officials in New South Wales took the option of not extending an agreement to continue staging the Sydney event due to the ongoing logistical and financial investment required. In June 2013, WTC purchased YWC Sports, a private company that organizes triathlons and endurance sport events in Denmark. YWC Sports was contracted by the Challenge Family to