The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
Sean Connery Say Never Again" (1983). All seven films were commercially successful. James Bond, as portrayed by Connery, was selected as the third-greatest hero in cinema history by the American Film Institute. Connery's selection for the role of James Bond owed a lot to Dana Broccoli, wife of producer "Cubby" Broccoli, who is reputed to have been instrumental in persuading her husband that Sean Connery was the right man. James Bond's creator, Ian Fleming, originally doubted Connery's casting, saying, "He's not what I envisioned of James Bond looks", and "I'm looking for Commander Bond and not an overgrown stunt-man", adding that Connery