Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Great Yarmouth Pleasure Beach coaster which was present at the Pleasure Beach from 1929 to 1931. In 1929 Pat Collins attended the Paris Colonial Exposition, where the largest attraction was the Scenic Railway. It had been designed by German Herr Erich Heidrich of Hamburg especially for the Exposition, and was operated by showman Hugo Hans. At the close of the Exposition, Pat Collins bought the ride and had the components shipped to England. They arrived in February 1932 and a team of German workmen began constructing the ride on the sands of the Pleasure Beach site. The ride opened to visitors in April 1932.