Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
The Rushdie Affair: The Novel, the Ayatollah, and the West The Rushdie Affair: The Novel, the Ayatollah, and the West The Rushdie Affair: The Novel, the Ayatollah, and the West is a book written by historian Daniel Pipes, published in 1990. It focuses on events surrounding "The Satanic Verses". The afterword was written by Koenraad Elst. The first part of the book describes "The Satanic Verses" and Ayatollah Khomeini's edict, explaining why Rushdie's book became a controversy . The second part describes responses to the text and criticizes censorship of the book in some countries. Edward Mortimer, in "The New York Times", called the book "an extremely well-written and clear