SPECTRE Irma Bunt, Blofeld's assistant, in his short story "Blast From the Past", which is a sequel to "You Only Live Twice". In the Eon Productions James Bond series, which began in 1962 with "Dr. No", SPECTRE plays a more prominent role. The organisation is first mentioned in "Dr. No" as the organisation for which Dr. No works. This was changed from Fleming's novels, which had Dr. No working for the USSR. In the films, SPECTRE usually replaced SMERSH as the main villains, although there is a brief reference to SMERSH in the second Eon Bond film, "From Russia with Love"
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,