Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie Rushdie himself has been prevented from entering Pakistan, however. A former bodyguard to Rushdie, Ron Evans, planned to publish a book recounting the behaviour of the author during the time he was in hiding. Evans claimed that Rushdie tried to profit financially from the "fatwa" and was suicidal, but Rushdie dismissed the book as a "bunch of lies" and took legal action against Evans, his co-author and their publisher. On 26 August 2008, Rushdie received an apology at the High Court in London from all three parties. A memoir of his years of hiding, "Joseph Anton", was released on 18