2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
FIFA World Cup final draw FIFA World Cup final draw The first event of the FIFA World Cup starts with a kind of lottery but instead of selecting classified numbers, in this contest a country is selected; most had been made in January of the tournament year until 1982 and since the 1986 World Cup it is held in early December of the year before the start of the tournament. The first version of the draw had been made in a football association's office, a few days before the 1930 World Cup; it was also repeated in 1934. Five of these have been held in