Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie Rushdie, a Cambridge-educated lawyer-turned-businessman, and Negin Bhatt, a teacher. Anis Rushdie was let go from the Indian Civil Services (ICS) after it emerged that the birth certificate submitted by him had changes to make him appear younger than he was. Rushdie has three sisters. He wrote in his 2012 memoir that his father adopted the name Rushdie in honour of Averroes (Ibn Rushd). He was educated at Cathedral and John Connon School in Bombay, Rugby School in Warwickshire, and King's College, University of Cambridge, where he read history. Rushdie worked as a copywriter for the advertising agency Ogilvy & Mather,