The Tailor (film) designer Thuy Nguyen introduced her collection "Co Ba Sai Gon" in the second night of International Vietnam Fashion Week Fall Winter 2017. Ngo Thanh Van was the first face of the show, portraying in 1960 inspired ao dai next to a traditional sewing machine and began "slowly yet mysteriously walking" on the catwalk. November 5, 2017, the crew hold a meet up named "Ao Dai Day" with chosen audiences at BHD Vincom Mega Mall box office in Thao Dien, where the early premiere of the movie and teasers of two music videos were also released. Five days before the release
Miss Asian America community-based projects, service learning, and presentations in their heritage language. Cultural integration and the introduction of neoliberal values have also been examined through the prism of the Miss Asian America Pageant extensively by women's studies scholars. Professor Nhi T. Lieu, in studying Miss Asian America pointed to the pageant's role in promoting capitalism and neoliberal values presented within traditional contexts such as the utilization of the Vietnamese women's garment known as the ao dai. Lieu adds that the role of technology in beauty pageants also enabled the introduction of modernity and consumer goods to many Asian American households in attendance