Ira Gershwin and a love of Gilbert and Sullivan. He attended the City College of New York but dropped out. The childhood home of Ira and George Gershwin was in the center of the Yiddish Theater District, on the second floor at 91 Second Avenue, between East 5th Street and East 6th Street. They frequented the local Yiddish theaters. While George began composing and "plugging" in Tin Pan Alley from the age of 18, Ira worked as a cashier in his father's Turkish baths. It was not until 1921 that Ira became involved in the music business. Alex Aarons signed Ira to
Ira Goldstein banker who reminds him of his (by now) huge bagel business. Goldstein immediately returns to New Zealand to re-assume management of his bagel empire and once again take possession of his palatial Auckland home. Soon, however, his former boss arrives on his doorstep, destitute after being fired (possibly due to economic recession, although this is not clarified). Ira tells him to go to New York and find out what makes their bagels different, thereby turning the first commercial in the series on its head (Ira was originally ordered by his boss to go to "New Zealand" to find out what