Áo dài Vietnam is held each year in San Jose, California, a city that is home to a large Vietnamese American community. This event features an international array of designer ao dai under the direction of festival founder, Jenny Do. Fast pace of life in Vietnam during the decades of integration and development witnesses the changes in the traditional ao dai. This does not mean that the traditional ao dai is disappearing from Vietnamese life. Yet, it is becoming more adaptable to these modern days. The growing of the country day by day requires the changing and the ability of adapting. The
Miss Asian America community-based projects, service learning, and presentations in their heritage language. Cultural integration and the introduction of neoliberal values have also been examined through the prism of the Miss Asian America Pageant extensively by women's studies scholars. Professor Nhi T. Lieu, in studying Miss Asian America pointed to the pageant's role in promoting capitalism and neoliberal values presented within traditional contexts such as the utilization of the Vietnamese women's garment known as the ao dai. Lieu adds that the role of technology in beauty pageants also enabled the introduction of modernity and consumer goods to many Asian American households in attendance