Áo dài and "The Lover" inspired several international fashion houses to design ao dai collections, including Prada's SS08 collection and a Georgio Armani collection. In the Vietnamese film "The White Silk Dress" (2007), an ao dai is the sole legacy that the mother of a poverty-stricken family has to pass on to her daughters. The Hanoi City Complex, a 65-story building now under construction, will have an ao dai-inspired design. Vietnamese designers created ao dai for the contestants in the Miss Universe beauty contest, which was held July 2008 in Nha Trang, Vietnam. The most prominent annual Ao Dai Festival outside of
Academic dress of the University of Cambridge events, while on special days (such as the days of General Admission to Degrees) full academical dress is worn, consisting of gown, hood and headdress with Doctors in festal dress. The University's officials also have ancient forms of academic dress, unique to the University. Most undergraduates buy or borrow a gown in their first week at Cambridge for the purpose of matriculation, which is the formal ceremony of enrolment in the University. It is more common to buy a gown, especially at the more traditional colleges, as the number of occasions on which it is worn quickly repays the investment.