British Triathlon Federation Federation is one of the 32 national sports governing bodies represented in the British Olympic Association and is a member of, and British triathlon’s representative organisation with, the European Triathlon Union and the International Triathlon Union. British Triathlon's key funding streams are UK Sport Lottery Funding and income from a range of supporting partners. There is currently no headline sponsor. Apart from the 3, they do have. Its stated purpose is to promote excellence in the sport through events, clubs, news, performance and development of triathlon, and is responsible for such matters as Great Britain’s international representation in the sport,
World Triathlon Corporation running; which is used to license triathlon events around the world. The first events to take on Ironman licensing include events in Canada, New Zealand and Australia, all of which formed in the 1980s. Since then, Ironman event licensing has gone global, with the creation of the Ironman 70.3 series in 2005 and the 5150 series beginning in 2011. The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Ironman