Áo dài deemed politically controversial, ao dai fashion design is supported by the Vietnamese government. It is often called "áo dài Việt Nam" to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế in the central region is known for its ao dai, "nón lá" (traditional leaf hats), and well-dressed women. The ao dai is now a standard for weddings, for celebrating Tết
Academic dress of the University of Cambridge events, while on special days (such as the days of General Admission to Degrees) full academical dress is worn, consisting of gown, hood and headdress with Doctors in festal dress. The University's officials also have ancient forms of academic dress, unique to the University. Most undergraduates buy or borrow a gown in their first week at Cambridge for the purpose of matriculation, which is the formal ceremony of enrolment in the University. It is more common to buy a gown, especially at the more traditional colleges, as the number of occasions on which it is worn quickly repays the investment.