Áo dài ao dai experienced a revival beginning in late 1980s, when state enterprise and schools began adopting the dress as a uniform again. In 1989, 16,000 Vietnamese attended a Miss Ao Dai Beauty Contest held in Ho Chi Minh City. When the Miss International Pageant in Tokyo gave its "Best National Costume" award to an ao dai-clad Trường Quỳnh Mai in 1995, "Thời Trang Trẻ" (New Fashion Magazine) claimed that Vietnam's "national soul" was "once again honored". An "ao dai craze" followed that lasted for several years and led to wider use of the dress as a school uniform. No longer
Hijab by country example, in the Khyber Pakhtunkhwa province and the Federally Administered Tribal Areas a minority of the women wear the full head-to-toe black "burqa/chador" while in the rest of the provinces, including Azad Kashmir, most of the women wear the "dupatta" (a long scarf that matches the woman's garments). The "ħijāb" together with a "duppatta" is becoming unpopular among the younger generation. "Burqa"s are mainly worn in the Swat Valley and tribal areas, however, they can be seen throughout the country including in urban population centers. Westerners are also expected to dress modestly too. Pakistani society observes traditional dress customs and