Blackpool Pleasure Beach by Mack Rides in Germany. Icon is the first coaster in the UK to feature a double launch and is the largest ever single investment at the park costing £16.25 million. Pleasure Beach was founded in 1896 by Alderman William George Bean after he failed in his attempt to become an advertising man on New York's Madison Avenue. He returned to the United Kingdom in 1897 and opened two separate amusement parks; one adjacent to Euston Road in Great Yarmouth and another in Blackpool, opposite the tram terminus. The Great Yarmouth amusement park failed to generate much interest and so
Great Yarmouth Pleasure Beach brakes on the track. The ride was completely re-clad in the late 1960s with steel sheet replacing the old plaster. The ride was painted in a mountainous landscape with rolling hills and valleys. The ride continues to be the most popular attraction at the Pleasure Beach, with its popularity largely due to its uniqueness. It is the only operational scenic railway roller coaster in the UK, and one of only less than ten roller coasters in the world to feature a brakeman travelling on the train. The continued dedicated maintenance work by the Pleasure Beach has ensured that the ride