Ira Gershwin Drama for "Of Thee I Sing". In 1988 UCLA established The George and Ira Gershwin Lifetime Musical Achievement Award in recognition of the brothers' contribution to music, and for their gift to UCLA of the fight song "Strike Up the Band for UCLA". Recipients include Angela Lansbury (1988), Ray Charles (1991), Mel Tormé (1994), Bernadette Peters (1995), Frank Sinatra (2000), Stevie Wonder (2002), k.d. lang (2003), James Taylor (2004), Babyface (2005), Burt Bacharach (2006), Quincy Jones (2007), Lionel Richie (2008) and Julie Andrews (2009). Ira Gershwin was a joyous listener to the sounds of the modern world. "He had a
Songwriting competition and airplay of their songs, sometimes recording contracts. Songwriting competitions are often called "career-boosts". A variation on the theme of songwriting competitions is ComProsers, whose inaugural contest asks participants to read a short story first and create a piece of music inspired by that story. Yet another variation is the Write-With-A-Hit-Maker (WWAHM.com) songwriting contest. This annual event sponsored by the 20+ year old Durango Songwriters Expo provides the winning songwriter with the rare opportunity to write a song with a bona fide hit songwriter. Hit songwriters who have participated in this event include Jeff Silbar ("Wind Beneath My Wings"), Kim