Áo dài deemed politically controversial, ao dai fashion design is supported by the Vietnamese government. It is often called "áo dài Việt Nam" to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế in the central region is known for its ao dai, "nón lá" (traditional leaf hats), and well-dressed women. The ao dai is now a standard for weddings, for celebrating Tết
Hijab by country example, in the Khyber Pakhtunkhwa province and the Federally Administered Tribal Areas a minority of the women wear the full head-to-toe black "burqa/chador" while in the rest of the provinces, including Azad Kashmir, most of the women wear the "dupatta" (a long scarf that matches the woman's garments). The "ħijāb" together with a "duppatta" is becoming unpopular among the younger generation. "Burqa"s are mainly worn in the Swat Valley and tribal areas, however, they can be seen throughout the country including in urban population centers. Westerners are also expected to dress modestly too. Pakistani society observes traditional dress customs and