Varig in Brazil and four abroad, being the second Brazilian airline in terms of passengers transported. In 1954, sensing the need for more modern aircraft, new Convair 240s were purchased. The addition of the Lockheed Super Constellation and the Convair 240 provoked a deep change of mentality in the culture of Varig, with the introduction of a more cosmopolitan corporate image that would remain until 1996. On Varig, Cruzeiro do Sul and VASP initiated the air shuttle services between Rio de Janeiro-Santos Dumont and São Paulo-Congonhas airports, the first of its kind in the world. The three companies coordinated schedules and
Indigo Airlines (American airline) alternatives to regular airline travel. The company was the originator of two new categories of corporate jet air travel service: per seat, high frequency and the public or commercial corporate jet. Indigo priced its service between its first city pair Chicago and New York City close to a so-called unrestricted coach class fare. The venture was backed by the American Express Corporation, which owned approximately 12% of Indigo's capital structure. Former American Express CEO Harvey Golub, now Chairman of Sentient Jet, led the Indigo investment and marketing agreement. Indigo's inventory was marketed and sold through American Express' Travel Related Services