Motifs in the James Bond film series next film to be produced was also usually named, in the format "James Bond will return..." or "James Bond will be back", although these were sometimes incorrect: "The Spy Who Loved Me" promised James Bond would return in "For Your Eyes Only", but after the success of "Star Wars", the producers decided to make "Moonraker" instead and "For Your Eyes Only" followed in 1981. The first Bond film, "Dr. No", included the introduction of the character of James Bond. Bond was introduced in an exchange near the beginning of the film in a "now-famous nightclub sequence featuring Sylvia Trench", to
James Bond in film Broccoli at Warwick Films expressed interest in adapting the Bond novels, but his colleague Irving Allen was unenthusiastic. In June 1961 Fleming sold a six-month option on the film rights to his published and future James Bond novels and short stories to Harry Saltzman, with the exception of "Casino Royale", which he had previously sold. Towards the end of Saltzman's option period, screenwriter Wolf Mankowitz introduced him to Broccoli, and Saltzman and Broccoli formed Eon Productions with the intention of making the first Bond film. A number of Hollywood studios did not want to fund the films, finding them "too