Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie to live under police protection for several years. On 7 March 1989, the United Kingdom and Iran broke diplomatic relations over the Rushdie controversy. When, on BBC Radio 4, he was asked for a response to the threat, Rushdie said, "Frankly, I wish I had written a more critical book," and 'I'm very sad that it should have happened. It's not true that this book is a blasphemy against Islam. I doubt very much that Khomeini or anyone else in Iran has read the book or more than selected extracts out of context.' Later, he wrote that he was "proud,