Serval along with the caracal and the African golden cat, forms one of the eight lineages of Felidae. According to a 2006 genetic study, the "Caracal" lineage came into existence 8.5 mya, and the ancestor of this lineage arrived in Africa 8.5–5.6 mya. The phylogenetic relationships of the serval are as follows: The name "Leptailurus" may have been constructed from the medieval Greek λεπταλέος or λεπτός meaning "fine, delicate". The name "serval" could have been derived from the Medieval Latin words "Lupus cervalis" ("deer-like wolf") or from its Portuguese equivalent "lobo-cerval" (referring to the Iberian lynx). The first recorded use of
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture