Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie People" is being made by the British film production company Working Title, the firm behind such projects as "Four Weddings and a Funeral" and "Shaun of the Dead". Rushdie is a member of the advisory board of The Lunchbox Fund, a non-profit organisation which provides daily meals to students of township schools in Soweto of South Africa. He is also a member of the advisory board of the Secular Coalition for America, an advocacy group representing the interests of atheistic and humanistic Americans in Washington, D.C., and a patron of Humanists UK (formerly the British Humanist Association). He is also