Saint Valentine in Malta. Some Traditionalist Catholics observe earlier calendars of the Roman Rite, in which Saint Valentine was celebrated as a Simple Feast until 1955, when Pope Pius XII reduced the mention of him to a commemoration in the Mass of the day, a position it kept in the General Roman Calendar of 1960 incorporated in the 1962 edition of the Roman Missal, use of which, as an extraordinary form of the Roman Rite, is still authorized in accordance with Pope Benedict XVI's 2007 motu proprio "Summorum Pontificum". February 14 is also celebrated as St. Valentine's Day in other Christian Churches;
Valentine's Day gifts of jewelry, accessories, clothing, and lingerie are usual. According to the official website of White Day, the color white was chosen because it's the color of purity, evoking "pure, sweet teen love", and because it's also the color of sugar. The initial name was "Ai ni Kotaeru White Day" (Answer Love on White Day). In Japan, the romantic "date night" associated to Valentine's Day is celebrated on Christmas Eve. In a 2006 survey of people between 10 and 49 years of age in Japan, Oricon Style found the 1986 Sayuri Kokushō single "Valentine Kiss" to be the most popular