The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
Diamonds Are Forever (film) John W. Mitchell and Al Overton. It lost to "Fiddler on the Roof". Diamonds Are Forever (film) Diamonds Are Forever is a 1971 James Bond spy film and the seventh in the "James Bond" series produced by Eon Productions. It is the sixth and final Eon film to star Sean Connery, who returned to the role as the fictional MI6 agent James Bond, for the first time since "You Only Live Twice" (1967), having declined to reprise the role in "On Her Majesty's Secret Service" (1969). The film is based on Ian Fleming's 1956 novel of the same name, and