Ironman Triathlon number of qualifying slots created from the newly added full Ironman events. For professional triathletes, up to three 70.3 events can be used to accumulate points to be put towards their championship qualifying point rankings. The Ironman Triathlon logo is a trademark of the World Triathlon Corporation. The WTC has also registered the trademark "Ironman Triathlon" for its athletic competitions, and the trademark "Ironman" for a line of clothing, athletic equipment, and souvenirs, and licensed the name to Timex for their line of Timex Ironman wristwatches. The trademark also extends to the use of "140.6" and "70.3," the respective distances,
World Triathlon Corporation Information Systems, joined WTC in 2000 and was involved in the business operations and day-to-day decision making for WTC. Fertic became CEO of WTC in 2004. During Fertic's tenure as VP, he created Ironman Live, an online presence of Ironman Triathlon, and transformed WTC into an event production company. In 2007, WTC undertook expansion in producing Ironman events internally, with the inaugural Ironman Louisville. This followed the launch of Ironman 70.3 events in Boise, Idaho and Providence, Rhode Island. In 2008, World Triathlon Corporation was purchased by Providence Equity Securities for $85 million. Providence Equity is a private equity firm,