Pride Park Stadium in comparison to the Coventry-based stadium. On 17 January 2009, a bust of Steve Bloomer was unveiled next to the home dugout. On 3 October 2011, Derby County announced that they had submitted plans to Derby City Council for a £7 million development of land outside the stadium, which the club named "The Plaza @ Pride Park". These plans include five cafes/restaurants, two convenience stores and 2,000 square metres of office space. These plans have been scaled down from the planned £20 million pound development proposed in 2007. Derby County CEO Tom Glick said that these plans would help the
Pride Park Stadium this phase of the development will create a further 25 jobs." A phase 2 of the plaza will be considered once the velodrome has opened and will add further to the vitality and vibrancy of Pride Park. Derby-based FHP have been appointed as letting agents for the scheme. On 7 December 2013, Pride Park was renamed the iPro Stadium in a £7 million sponsorship deal with global sports' drink company iPro. The club announced the cancellation of the sponsorship deal on 18 November 2016, reverting the stadium's name back to Pride Park. The highest attendance at Pride Park Stadium for