Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon Association of the Philippines Year in the Philippine Sportswriters Association Annual Awards, citing their gold medal finishes in Men's and Women's Triathlon events in the 2017 Southeast Asian Games in Kuala Lumpur, Malaysia. Triathlon Association of the Philippines The Triathlon Association of the Philippines is the national governing body for Triathlon in the Philippines. It is accredited by the International Triathlon Union which is the governing body for the sport of Triathlon in the world. The association is also a member of the Asian Triathlon Confederation. The Asian Triathlon Confederation gave the Triathlon Association of the Philippines "developed status" in its 2014 and 2015