Serval a short, black-tipped tail. The serval has the longest legs of any cat relative to its body size. Active in the day as well as at night, servals tend to be solitary with minimal social interaction. Both sexes establish highly overlapping home ranges of , and mark them with feces and saliva. Servals are carnivores – they prey on rodents (particularly vlei rats), small birds, frogs, insects, and reptiles. The serval uses its sense of hearing to locate the prey; to kill small prey, it leaps over above the ground to land on the prey on its forefeet, and finally
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture