The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography promiscuous and cold blooded than the literary version. Connery described Bond as "a complete sensualist—senses highly tuned, awake to everything, quite amoral. I particularly like him because he thrives on conflict". Academic James Chapman observed that for "Dr. No", Connery's interpretation of the character, although not complete, showed the actor "should be credited with having established a new style of performance: a British screen hero in the manner of an American leading man". In his second film, "From Russia with Love", Connery looked less nervous and edgy; he gave "a relaxed, wry performance of subtle wit and style". Pfeiffer and