Elvis' Christmas Album ensure that "this" Christmas album would not be easily ignored. Much of the remaining program was performed in a more traditional manner appropriate to the solemnity of Christmas, although Elvis's innate sense of occasion shone through on his left-of-centre reading of Ernest Tubb's 1949 hit, "Blue Christmas." "Silent Night" and "O Little Town of Bethlehem" were arranged by Elvis Presley. The Bing Crosby holiday perennial "White Christmas," which appeared every year on the "Billboard" charts from 1942 to 1962, became the center of controversy upon the album's release, with calls by the song's composer Irving Berlin to have the song,
Elvis Presley Paul McCartney later said that he "felt a bit betrayed. ... The great joke was that we were taking [illegal] drugs, and look what happened to him", a reference to Presley's early death, linked to prescription drug abuse. The U.S. Junior Chamber of Commerce named Presley one of its annual Ten Most Outstanding Young Men of the Nation on January 16, 1971. Not long after, the City of Memphis named the stretch of Highway 51 South on which Graceland is located "Elvis Presley Boulevard". The same year, Presley became the first rock and roll singer to be awarded the Lifetime