Tottenham Hotspur F.C. shield featuring a number of local landmarks and associations. The lions flanking the shield came from the Northumberland family (of which Harry Hotspur was a member). The castle is Bruce Castle, 400 yards from the ground and the trees are the Seven Sisters. The arms featured the Latin motto "Audere Est Facere" (to dare is to do). In 1983, to overcome unauthorised "pirate" merchandising, the club's badge was altered by adding the two red heraldic lions and the motto scroll. This device appeared on most Spurs' playing kits for the next 23 years. In 2006, in order to rebrand and
Est! Est!! Est!!! di Montefiascone the villages along the route for the best wines. The 'wine scout' had instructions to write 'Est' (Latin for 'There is') on the door or on the wall of the inns he visited when he was particularly impressed with the quality of the wine they served so the Bishop following on his trail would have known in advance where to make a stop. At a Montefiascone inn, the prelate was reportedly so overwhelmed with the local wine that he wrote "Est! Est!! Est!!!" on the door. While this tale has been widely repeated, with some variations (such as the event