Viva Forever May, the Spice Girls appeared on the National Lottery, performing "Viva Forever" and "Spice Up Your Life" without Geri Halliwell, the excuse being that she was ill. In early June, the single was confirmed to simply be "Viva Forever". The single was to be released on 13 July, over two months after the original release date of 11 May. Even though posters were printed showcasing the 13 July release date, it was not long before the release dates started changing again. On the day of release, stores around the United Kingdom received a notice saying that the single was not
Viva Forever! (musical) the music video for their breakthrough hit "Wannabe," sixteen years earlier, to the day. On 13 July 2012, the first casting was announced with Hannah John-Kamen as Viva and Sally Ann Triplett as her mother Lauren and following previews from 27 November 2012, "Viva Forever!" opened in the West End on 11 December 2012 at the Piccadilly Theatre after a delayed start, due to the late arrival of Victoria Beckham, one of the original group members. It was announced on 2 May 2013 that the show would close after only seven months, with a loss of "at least £5 million".