Áo dài deemed politically controversial, ao dai fashion design is supported by the Vietnamese government. It is often called "áo dài Việt Nam" to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế in the central region is known for its ao dai, "nón lá" (traditional leaf hats), and well-dressed women. The ao dai is now a standard for weddings, for celebrating Tết
Plain dress a few members in the conservative holiness movement, such as communicants of the Allegheny Wesleyan Methodist Connection and Evangelical Wesleyan Church, as well as some Pentecostal denominations in the Wesleyan-Arminian tradition. Members of the Moravian Church traditionally wore plain dress. Traditional Adventists wear plain dress as taught by the founder of that faith Ellen White who asked that they "adopt a simple, unadorned dress of modest length". Other groups adhering to a conservative dress code include Buddhist and Christian monks, Orthodox Jews, Muslim women, but these forms of dress normally are not called "plain dress". Plain dress is attributed to