Motifs in the James Bond film series next film to be produced was also usually named, in the format "James Bond will return..." or "James Bond will be back", although these were sometimes incorrect: "The Spy Who Loved Me" promised James Bond would return in "For Your Eyes Only", but after the success of "Star Wars", the producers decided to make "Moonraker" instead and "For Your Eyes Only" followed in 1981. The first Bond film, "Dr. No", included the introduction of the character of James Bond. Bond was introduced in an exchange near the beginning of the film in a "now-famous nightclub sequence featuring Sylvia Trench", to
James Bond in film up by Wilson and Maibaum. Before the pair could develop the script, the Writers Guild of America (WGA) went on strike and Maibaum was unable to continue writing, leaving Wilson to work on the script on his own. The script—initially called "Licence Revoked"—was written with Dalton's characterisation of Bond in mind; the obsession with which Bond pursues the drug lord villain Franz Sanchez on behalf of Bond's friend, the CIA/DEA agent Felix Leiter and his dead wife is seen as being because of Bond's own "brutally cut-short marriage". John Glen returned once again to direct, teaming up once more with