Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie a Laureate of the International Academy of Humanism. In November 2010 he became a founding patron of Ralston College, a new liberal arts college that has adopted as its motto a Latin translation of a phrase ("free speech is life itself") from an address he gave at Columbia University in 1991 to mark the two-hundredth anniversary of the first amendment to the US Constitution. In 2017, Salman Rushdie appeared as himself in Episode 3 of Season 9 of "Curb Your Enthusiasm", sharing scenes with Larry David to offer advice on how Larry should deal with the fatwa that has been