Áo dài traditional ao dai is not the exception. It is not because the design of the ao dai does not fit to the aesthetic point of view of modern Vietnamese. Actually, because the traditional ao dai is inconvenient in daily life, it must be “modernized”. Indeed, the design of the ao dai is no longer suitable for working or travelling on transportation. Moreover, the extreme weather in Viet Nam makes citizens uncomfortable when wearing the ao dai. Besides, it is wardrobe malfunction that causes to the fear of wearing the ao dai in daily activities. Thus, people change the ao dai
The dress first large-scale scientific study on the dress was published in "Current Biology" three months after the image went viral. The study, which involved 1,400 respondents, found that 57% saw the dress as blue and black; 30% saw it as white and gold; 11% saw it as blue and brown; and 10% could switch between any of the colour combinations. A small number saw it as blue and gold. Women and older people disproportionately saw the dress as white and gold. The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress