Ira Gershwin Drama for "Of Thee I Sing". In 1988 UCLA established The George and Ira Gershwin Lifetime Musical Achievement Award in recognition of the brothers' contribution to music, and for their gift to UCLA of the fight song "Strike Up the Band for UCLA". Recipients include Angela Lansbury (1988), Ray Charles (1991), Mel Tormé (1994), Bernadette Peters (1995), Frank Sinatra (2000), Stevie Wonder (2002), k.d. lang (2003), James Taylor (2004), Babyface (2005), Burt Bacharach (2006), Quincy Jones (2007), Lionel Richie (2008) and Julie Andrews (2009). Ira Gershwin was a joyous listener to the sounds of the modern world. "He had a
Songwriting competition Songwriting competition A songwriting competition is a contest whereby musicians submit original music to a third party or forum, generally to win a prize or some other benefit. Songwriting competitions have existed long before the advent of the Internet, but today many are conducted through websites or musician forums. An example is the John Lennon Songwriting Contest in New York, which was founded by Yoko Ono in 1997 and has existed both online and offline. Other important songwriting competitions are the Unisong International Song Contest in Los Angeles or the International Songwriting Competition in Nashville. Winners receive money prizes exposure