Santa Claus called "Operation Santa" to ensure that letters to Santa are adopted by charitable organizations, major corporations, local businesses and individuals in order to make children's holiday dreams come true from coast to coast. Those seeking a North Pole holiday postmark through the USPS, are told to send their letter from Santa or a holiday greeting card by 10 December to: North Pole Holiday Postmark, Postmaster, 4141 Postmark Dr, Anchorage, AK 99530-9998. In 2006, according to the UPU's 2007 study and survey of national postal operations, France's Postal Service received the most letters for Santa Claus or "Père Noël" with 1,220,000
Santa Claus came to attention when the beer brand Bud Light attempted to use its mascot Spuds MacKenzie in a Santa Claus outfit during a December 1987 ad campaign; Bud Light was forced to stop using the imagery. Psychologists generally differentiate between telling delightful but admittedly fictional stories that feature Santa Claus, and actively deceiving a child into believing that Santa Claus is real. Imaginative play, in which children know that Santa Claus is only a character in a story but pretend that he is real, just like they pretend that superheroes or other fictional characters are real, is widely believed to