Viva Forever! (musical) and its impact on her mother and the friends she thought she’d have forever. In 2010, Judy Craymer teamed up with Geri Halliwell, Simon Fuller (the one-time manager of the Spice Girls) and Universal Music to start developing a musical entitled "Viva Forever!", based on the songs of the Spice Girls. Although the Spice Girls themselves were not to be in the show, they were to influence the show's cast and production choices in a story which uses their music but bears no relation to their personal story. This approach is similar to that of ABBA's music in "Mamma Mia!",
Emma Bunton in the United Kingdom. In the weeks leading up to the release, the video for "Wannabe", got a trial airing on The Box music channel. The song proved to be a global hit, reaching number 1 in 35 countries. and becoming the biggest-selling single by an all-female group of all time. It was followed by nine further number-one singles from their albums "Spice", "Spiceworld" and "Forever". Each member of the group received a nickname from the media. Bunton was named "Baby Spice". Other successful releases followed, including "Say You'll Be There" and "2 Become 1" from "Spice", and "Spice Up