Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Roller Coaster (Great Yarmouth Pleasure Beach) the second tallest and second fastest wooden roller coaster in the UK. It is a Grade II listed building. In 1929 Pat Collins, the owner of Great Yarmouth Pleasure Beach, attended the Paris Colonial Exposition where the largest attraction was a scenic railway. The Scenic Railway had been designed by German Herr Erich Heidrich of Hamburg especially for the Exposition (Heidrich was a scenic railway designer, having the previous year designed and built Montaña Suiza at a Spanish amusement park), and was operated at the Exposition by showman Hugo Hans. At the close of the Exposition, Pat Collins bought the