2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
FIFA World Cup qualification the "home" team for one of the legs – which may determine which side advances under the away goals rule, as occurred in CONCACAF qualification in 2010. FIFA World Cup qualification The FIFA World Cup qualification is the process that a national association football team goes through to qualify for the FIFA World Cup finals. The FIFA World Cup is the largest international team sport competition in the world with a qualification process required to reduce the large field of countries from 211 to just 32 for the World Cup finals. Qualifying tournaments are held within the six FIFA continental