Ira Gershwin English-language programs to primarily Hispanic and Chinese Americans. Ira and his younger brother George spent many after-school hours at the Settlement. The George and Ira Gershwin Collection is at the Library of Congress Music Division. The Edward Jablonski and Lawrence D. Stewart Gershwin Collection at the Harry Ransom Humanities Research Center at the University of Texas at Austin holds a number of Ira's manuscripts and other material. In 2007, the United States Library of Congress named its Prize for Popular Song after him and his brother George. Recognizing the profound and positive effect of American popular music on the world's
Ira Goldstein banker who reminds him of his (by now) huge bagel business. Goldstein immediately returns to New Zealand to re-assume management of his bagel empire and once again take possession of his palatial Auckland home. Soon, however, his former boss arrives on his doorstep, destitute after being fired (possibly due to economic recession, although this is not clarified). Ira tells him to go to New York and find out what makes their bagels different, thereby turning the first commercial in the series on its head (Ira was originally ordered by his boss to go to "New Zealand" to find out what