James Bond filmography portrayal of Bond into the history of the others in the series through the post-credits sequence use of the , previously seen in "Goldfinger" and "Thunderball", "thus immediately evoking the memory of [Sean] Connery". Brosnan's characterisation of Bond was seen by Jeremy Black as being "closer to the Fleming novels than Moore ... yet he is also lighter and less intense than Dalton". Black also commented that the shift in character in the first three films reflected changing social opinions, with Bond not smoking. Brosnan was clear he wanted to change Bond's smoking habit, saying "I don't give a damn
No. 1 of the Secret Service with those films. With the continued popularity of the James Bond films starring Roger Moore in the mid 1970s, talk of Sean Connery reprising his 007 role in the planned "James Bond of the Secret Service" and the delay in the production of Eon Productions’ "The Spy Who Loved Me", Shonteff thought he would return to the imitation James Bond field with his own film. The original title of "008 of the Secret Service" was replaced by "No. 1 of the Secret Service". Perhaps to avoid rights difficulties with producer James Ward, Shonteff replaced the name of "Charles Vine" with