Áo dài deemed politically controversial, ao dai fashion design is supported by the Vietnamese government. It is often called "áo dài Việt Nam" to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế in the central region is known for its ao dai, "nón lá" (traditional leaf hats), and well-dressed women. The ao dai is now a standard for weddings, for celebrating Tết
Traditional Thai clothing and the upper class in Bangkok, and nowadays is used in select circumstances as a national costume. The formal Thai costume, known in Thai as (, literally "Thai dress of royal endorsement"), includes several sets of dress, designed as the Thai national costume in formal occasions. Although described and intended for use as national costume, they are of relatively modern origins, having been conceived in the second half of the 20th century. Traditional Thai clothing Traditional Thai clothing is called "chut thai" (), which literally means "Thai outfit". It can be worn by men, women, and children. Chut thai for