Tottenham Hotspur F.C. shield featuring a number of local landmarks and associations. The lions flanking the shield came from the Northumberland family (of which Harry Hotspur was a member). The castle is Bruce Castle, 400 yards from the ground and the trees are the Seven Sisters. The arms featured the Latin motto "Audere Est Facere" (to dare is to do). In 1983, to overcome unauthorised "pirate" merchandising, the club's badge was altered by adding the two red heraldic lions and the motto scroll. This device appeared on most Spurs' playing kits for the next 23 years. In 2006, in order to rebrand and
FIFA Champions Badge FIFA Champions Badge The FIFA Champions Badge is an emblem designed by FIFA to reward the winning teams of the world championships organized by the international federation, both at the level of national teams (World Cup, Women's World Cup, Futsal World Cup) as well as at club level (Club World Cup). The shield presents the image of the conquered trophy, with the inscription "FIFA WORLD CHAMPIONS", next to the year in which the competition has been won. The winning national team or club carries the shield on its shirt until the end of the next edition of the conquered tournament.