SMERSH (James Bond) V (the letter) in "Icebreaker". They return in a larger role in "No Deals, Mr. Bond", renamed Department Eight, Directorate S, a KGB sub-section. In the film series, Bond's archenemy became SPECTRE, which first appeared in Fleming's novel "Thunderball" (1961). SPECTRE is introduced in the first film, "Dr. No" (1962), in which Julius No explains to Bond that it is the acronym for the "SPecial Executive for Counterintelligence, Terrorism, Revenge, and Extortion", the four great cornerstones of power. Film versions of novels where SMERSH appears substituted either SPECTRE or independent villains. Although twice referred to, SMERSH never appears in the
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,