Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon at the 2000 Summer Olympics first place at the end of the run would be the winner. Five nations won medals in the two inaugural triathlon events. Switzerland was the only nation to earn more than one, winning a gold and a bronze in the women's competition. Triathlon at the 2000 Summer Olympics Triathlon made its official debut at the 2000 Summer Olympics in Sydney, Australia. This sporting event was held at the Sydney Opera House. Forty-eight triathletes contested the female event on September 16, while fifty-two contested the male event on September 17, making up a total of 100 competitors. Each competitor starts the