Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Knighthood of Salman Rushdie fame of the British system. The British government must be responsible because it has created a sudden feeling of anger not just on Salman Rushdie but on the British government. They have to bear the consequences." After the "rare half-hour demonstration" the PAS members delivered a one-page memorandum to the British envoy written by PAS president Abdul Hadi Awang. It read, "In the name of peace and mutual respect, we demand the award be withdrawn, and the British government distance itself from a provocateur like Salman Rushdie." On 29 June 2007 following Friday prayers the Muslim fundamentalist PAS Party again