Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Yarmouth Beach railway station 1950s competition from the roads diminished passenger numbers. Yarmouth Beach and the line it stood on closed in 1959 along with most of the Midland and Great Northern Joint Railway network, now in British Railways hands. It was converted into a coach station and finally demolished in 1982/83 and is now a car & coach park. It lacked the direct route of its rival at Yarmouth Vauxhall, taking a winding path across Norfolk without stops at major towns. Instead of connecting Great Yarmouth directly with Norwich, passengers would have to change at the rural Melton Constable. Yarmouth Beach railway station