Serval in protected areas across its range, and hunting of servals is either prohibited or regulated in several countries. The scientific name of the serval is "Leptailurus serval". It is the sole member of the genus "Leptailurus". The species was first described by German naturalist Johann Christian Daniel von Schreber as "Felis serval". In 1858, Russian naturalist Nikolai Severtzov proposed the genus name "Leptailurus". In the 19th and 20th centuries, some taxonomists inspected serval skins and identified two species on the basis of coat pattern: "Felis serval" (serval), with large, pronounced spots, and "F. servalina" or "F. ornata" (servaline cat), marked
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture