Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie September 2012. Joseph Anton was Rushdie's secret alias. In February 1997, Ayatollah Hasan Sane'i, leader of the bonyad panzdah-e khordad (Fifteenth of Khordad Foundation), reported that the blood money offered by the foundation for the assassination of Rushdie would be increased from $2 million to $2.5 million. Then a semi-official religious foundation in Iran increased the reward it had offered for the killing of Rushdie from $2.8 million to $3.3 million. In November 2015, former Indian minister P. Chidambaram acknowledged that banning "The Satanic Verses" was wrong. In 1998, Iran's former president Mohammad Khatami proclaimed the fatwa “finished”; but it