The Tailor (film) designer Thuy Nguyen introduced her collection "Co Ba Sai Gon" in the second night of International Vietnam Fashion Week Fall Winter 2017. Ngo Thanh Van was the first face of the show, portraying in 1960 inspired ao dai next to a traditional sewing machine and began "slowly yet mysteriously walking" on the catwalk. November 5, 2017, the crew hold a meet up named "Ao Dai Day" with chosen audiences at BHD Vincom Mega Mall box office in Thao Dien, where the early premiere of the movie and teasers of two music videos were also released. Five days before the release
The dress first large-scale scientific study on the dress was published in "Current Biology" three months after the image went viral. The study, which involved 1,400 respondents, found that 57% saw the dress as blue and black; 30% saw it as white and gold; 11% saw it as blue and brown; and 10% could switch between any of the colour combinations. A small number saw it as blue and gold. Women and older people disproportionately saw the dress as white and gold. The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress