Indoor triathlon a low cost, fun, safe and unstressful way to initiate newcomers to the sport of triathlon. These races sold out quickly, and the series expanded to other universities and the Ontario InterUniversity Triathlon Association (OITA) was born to oversee it. As triathlon's popularity grew in the 90s, other indoor triathlon races began appearing across North America and the world using a similar format to the OITA races. Indoor triathlon An indoor triathlon is a nonstandard variation of the triathlon and consists of three events: swimming, cycling, and running. The swim is held in an indoor pool, the cycling takes place
World Triathlon Corporation Information Systems, joined WTC in 2000 and was involved in the business operations and day-to-day decision making for WTC. Fertic became CEO of WTC in 2004. During Fertic's tenure as VP, he created Ironman Live, an online presence of Ironman Triathlon, and transformed WTC into an event production company. In 2007, WTC undertook expansion in producing Ironman events internally, with the inaugural Ironman Louisville. This followed the launch of Ironman 70.3 events in Boise, Idaho and Providence, Rhode Island. In 2008, World Triathlon Corporation was purchased by Providence Equity Securities for $85 million. Providence Equity is a private equity firm,