British Triathlon Federation Federation is one of the 32 national sports governing bodies represented in the British Olympic Association and is a member of, and British triathlon’s representative organisation with, the European Triathlon Union and the International Triathlon Union. British Triathlon's key funding streams are UK Sport Lottery Funding and income from a range of supporting partners. There is currently no headline sponsor. Apart from the 3, they do have. Its stated purpose is to promote excellence in the sport through events, clubs, news, performance and development of triathlon, and is responsible for such matters as Great Britain’s international representation in the sport,
World Triathlon Corporation Information Systems, joined WTC in 2000 and was involved in the business operations and day-to-day decision making for WTC. Fertic became CEO of WTC in 2004. During Fertic's tenure as VP, he created Ironman Live, an online presence of Ironman Triathlon, and transformed WTC into an event production company. In 2007, WTC undertook expansion in producing Ironman events internally, with the inaugural Ironman Louisville. This followed the launch of Ironman 70.3 events in Boise, Idaho and Providence, Rhode Island. In 2008, World Triathlon Corporation was purchased by Providence Equity Securities for $85 million. Providence Equity is a private equity firm,