The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond in film February 1962; five days later filming began at Pinewood Studios in England with sets designed by Ken Adam, who had previously worked with Broccoli on the 1960 film "The Trials of Oscar Wilde". Maurice Binder created the title sequence and introduced the gun barrel motif that appears in all the Eon Bond films. Monty Norman wrote the accompanying soundtrack, which included the "James Bond Theme", heard in the gun barrel sequence and in a calypso medley over the title credits; the theme was described by another Bond film composer, David Arnold, as "bebop-swing vibe coupled with that vicious, dark, distorted