Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie film was released in 2012. Rushdie announced in June 2011 that he had written the first draft of a script for a new television series for the US cable network Showtime, a project on which he will also serve as an executive producer. The new series, to be called "The Next People", will be, according to Rushdie, "a sort of paranoid science-fiction series, people disappearing and being replaced by other people." The idea of a television series was suggested by his US agents, said Rushdie, who felt that television would allow him more creative control than feature film. "The Next