The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
Sean Connery said of the situation, "If you were his friend in these early days you didn't raise the subject of Bond. He was, and is, a much better actor than just playing James Bond, but he became synonymous with Bond. He'd be walking down the street and people would say, "Look, there's James Bond." That was particularly upsetting to him." While making the Bond films, Connery also starred in other acclaimed films such as Alfred Hitchcock's "Marnie" (1964) and "The Hill" (1965). Having played Bond six times Connery's global popularity was such that he shared a Golden Globe Henrietta Award with