Blackpool Pleasure Beach by Mack Rides in Germany. Icon is the first coaster in the UK to feature a double launch and is the largest ever single investment at the park costing £16.25 million. Pleasure Beach was founded in 1896 by Alderman William George Bean after he failed in his attempt to become an advertising man on New York's Madison Avenue. He returned to the United Kingdom in 1897 and opened two separate amusement parks; one adjacent to Euston Road in Great Yarmouth and another in Blackpool, opposite the tram terminus. The Great Yarmouth amusement park failed to generate much interest and so
Great Yarmouth Pleasure Beach but also the Carousel (1954), and the Snails & Fairytails (1966). These are complemented by thrill rides like Evolution and Sky Drop. In 2008 the Pleasure Beach became one of only a handful of parks in the UK to have a large ferris wheel, called The Yarmouth Wheel. This was a semi-permanent ride, first erected in April 2008 for that season and again in April 2009 for that season. Pleasure & Leisure Corporation PLC, trading as Pleasure & Leisure Property Corporation PLC were one of two applicants to reach the final stage in bidding for the large casino licence which