James Bond, The Spy Who Loved Me since "Colonel Sun" nearly a decade earlier. Christopher Wood, himself a novelist, and who co-authored the screenplay with Richard Maibaum, was commissioned to write the book, which was given the title "James Bond, The Spy Who Loved Me". Wood would also novelize the screenplay for the next Bond film, "Moonraker" in 1979. The novelization and the screenplay, although both written by Wood, are somewhat different. In the novelization SMERSH has been reactivated some time before the start of the novel, and is still after James Bond. Their part in the novelization begins during the "pre-title credits" sequence, in which Bond
Motifs in the James Bond film series demonstrates Western society's patriarchal, individualistic culture. Academic Tricia Jenkins, meanwhile, sees that Bond as "hyperheterosexual", as he is ""more" masculine, "more" sexually desirable, "more" heterosexual than the others around him". Bond girls became a major theme in many Bond film posters, beginning with "Dr. No"; the suggestiveness of the images used had to be toned down in some countries. Bond girls often have highly suggestive names, including "Goldfinger"'s Pussy Galore, which the American censor refused to allow on promotional materials and for the US market she was subsequently referred to as "Miss Galore" or "Goldfinger's personal pilot"; however Honor Blackman