Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie of a Chinese mystery box with different layers. Based on the central conflict of scholar Ibn Rushd, (from whom Rushdie's family name derives), Rushdie goes on to explore several themes of transnationalism and cosmopolitanism by depicting a war of the universe which a supernatural world of jinns also accompanies. Rushdie has quietly mentored younger Indian (and ethnic-Indian) writers, influenced an entire generation of Indo-Anglian writers, and is an influential writer in postcolonial literature in general. He has received many plaudits for his writings, including the European Union's Aristeion Prize for Literature, the Premio Grinzane Cavour (Italy), and the Writer of