Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie below). In addition to books, Rushdie has published many short stories, including those collected in "East, West" (1994). "The Moor's Last Sigh", a family epic ranging over some 100 years of India's history was published in 1995. "The Ground Beneath Her Feet" (1999) presents an alternative history of modern rock music. The song of the same name by U2 is one of many song lyrics included in the book; hence Rushdie is credited as the lyricist. He also wrote "Haroun and the Sea of Stories" in 1990. Rushdie has had a string of commercially successful and critically acclaimed novels. His