Half the World Away was originally approached about using an Oasis song for a series about a working-class family in Manchester, he suggested "Married with Children" and was confused when "Half the World Away" was chosen. On tour in America when "The Royle Family" was first screened, he claims the penny did not drop until he returned to the United Kingdom to find the series a huge success and viewed it, feeling the song was perfect for the series. He now claims not to think of "Half the World Away" as an Oasis song, but rather as the theme tune to "The Royle Family".
Ultra Tune has been known for their controversial and critically acclaimed television advertisements. Ultra Tune has always strived to differentiate itself from the competition by producing advertisements which are engaging and entertaining. Early advertising – which included the “Dancing Car” in 2001 and later “Dam Girls”, “Top Cop” and the “Paper Bag Guy” were light and feel good however Ultra Tune upped the ante and evolved in a different direction to increase awareness of the brand, products and services by producing a series of controversial television advertisements. 2014 saw the introduction of controversial "Rubber Girls" advertising theme (Originally Laura Lydall and Joanna