James Bond in film Roger Moore, and he tried not to imitate either his predecessor Sean Connery or his own performance as Simon Templar in "The Saint"; Mankiewicz adapted the screenplay to emphasise Moore's persona by giving him more comedy scenes and creating a light-hearted feel to Bond. Guy Hamilton was again chosen to direct, and Mankiewicz suggested they film in New Orleans, as he knew Hamilton was a jazz fan. Hamilton didn't want to use Mardi Gras, as "Thunderball" featured Junkanoo, a similar festival, so after more discussions with the writer and further scouting, he decided to use two well-known features of the
Motifs in the James Bond film series whom he makes his "immortal introduction". It was Sean Connery's second line in the film. Following the release of "Dr. No", the quote "Bond ... James Bond", became a catch phrase that entered the lexicon of Western popular culture: writers Cork and Scivally said of the introduction in "Dr. No" that the "signature introduction would become the most famous and loved film line ever". In 2001 it was voted as the "best-loved one-liner in cinema" by British cinema goers. On 21 June 2005, the line was honoured as the 22nd historically greatest cinema quotation by the American Film Institute, in