Indoor triathlon a low cost, fun, safe and unstressful way to initiate newcomers to the sport of triathlon. These races sold out quickly, and the series expanded to other universities and the Ontario InterUniversity Triathlon Association (OITA) was born to oversee it. As triathlon's popularity grew in the 90s, other indoor triathlon races began appearing across North America and the world using a similar format to the OITA races. Indoor triathlon An indoor triathlon is a nonstandard variation of the triathlon and consists of three events: swimming, cycling, and running. The swim is held in an indoor pool, the cycling takes place
World Triathlon Corporation running; which is used to license triathlon events around the world. The first events to take on Ironman licensing include events in Canada, New Zealand and Australia, all of which formed in the 1980s. Since then, Ironman event licensing has gone global, with the creation of the Ironman 70.3 series in 2005 and the 5150 series beginning in 2011. The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Ironman