Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Shame (Rushdie novel) Shame (Rushdie novel) Shame is Salman Rushdie's third novel, published in 1983. This book was written out of a desire to approach the problem of "artificial" (other-made) country divisions, their residents' complicity, and the problems of post-colonialism, when Pakistan was created to separate the Muslims from the Hindus, when England gave up control of "India"... The book was written in the style of magic realism. It portrays the lives of Iskander Harappa (sometimes assumed to be Zulfikar Ali Bhutto), and General Raza Hyder (sometimes assumed to be General Muhammad Zia-ul-Haq), and their relationship. The central theme of the novel is