Viva Forever! (musical) and its impact on her mother and the friends she thought she’d have forever. In 2010, Judy Craymer teamed up with Geri Halliwell, Simon Fuller (the one-time manager of the Spice Girls) and Universal Music to start developing a musical entitled "Viva Forever!", based on the songs of the Spice Girls. Although the Spice Girls themselves were not to be in the show, they were to influence the show's cast and production choices in a story which uses their music but bears no relation to their personal story. This approach is similar to that of ABBA's music in "Mamma Mia!",
Say You'll Be There had sold 900,000 copies by December 1997, and was certified gold by the Recording Industry Association of America (RIAA). It peaked at number two on the Mainstream Top 40, and had crossover success, reaching number three on the Rhythmic Top 40 chart, number nine on the Hot Dance Music/Maxi-Singles Sales chart, and number 12 on the Latin Pop Airplay chart. In June 2018, "Say You'll Be There" surpassed 1 million sales in UK, becoming their third million selling single in their home country. The music video for "Say You'll Be There" was directed by Vaughan Arnell, produced by Adam Saward