Zarf Zarf A zarf (plural: zarfs, zuruuf, zarves) is a holder, usually of ornamental metal, for a coffee cup without a handle (demitasse or fincan). Although coffee was probably discovered in Ethiopia, it was in Turkey at around the thirteenth century that it became popular as a beverage. As with the serving of tea in China and Japan, the serving of coffee in Turkey was a complex, ritualized process. It was served in small cups without handles (known as "fincan"), which were placed in holders known as "zarf" (from the Arabic word ظرف "ẓarf", meaning "container, envelope") to protect the cup
Second Cup Gabe Tsampalieros, who became chairman of Second Cup. Tsampalieros died on March 11, 2009. The trademark rights were subsequently split between Canada (The Second Cup Ltd.) and international (The Second Cup Coffee Company Inc.). Stacey Mowbray was head of the Canadian company and Jim Ragas leads the international company. Stacey Mowbrey, Second Cup CEO from 2008-2014, claimed that Second Cup was in “growth mode.” One of her goals was to obtain environmental and fair trade certifications for every coffee blend on the Second Cup menu. Second Cup was featured in an episode of Undercover Boss (Canadian TV series) which aired