Triathlon Laleu, and (3) a run () in the stadium André-Barbeau. The first modern swim/bike/run event to be called a 'triathlon' was held at Mission Bay, San Diego, California on September 25, 1974. The race was conceived and directed by Jack Johnstone and Don Shanahan, members of the San Diego Track Club, and was sponsored by the track club. 46 participants entered this event. It was reportedly not inspired by the French events, although a race the following year at Fiesta Island, San Diego, California, is sometimes called 'the first triathlon in America.' The International Triathlon Union (ITU) was founded in
World Triathlon Corporation running; which is used to license triathlon events around the world. The first events to take on Ironman licensing include events in Canada, New Zealand and Australia, all of which formed in the 1980s. Since then, Ironman event licensing has gone global, with the creation of the Ironman 70.3 series in 2005 and the 5150 series beginning in 2011. The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Ironman