Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie it "presents Rushdie as a Rambo-like figure pursued by four Pakistani guerrillas". The British Board of Film Classification refused to allow it a certificate, as "it was felt that the portrayal of Rushdie might qualify as criminal libel, causing a breach of the peace as opposed to merely tarnishing his reputation." This effectively prevented the release of the film in the UK. Two months later, however, Rushdie himself wrote to the board, saying that while he thought the film "a distorted, incompetent piece of trash", he would not sue if it were released. He later said, "If that film had