Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie to Islam", and it was planning "a very precise response." Rushdie came from a liberal Muslim family although he now identifies as an atheist. In a 2006 interview with PBS, Rushdie called himself a "hardline atheist". In 1989, in an interview following the "fatwa", Rushdie said that he was in a sense a lapsed Muslim, though "shaped by Muslim culture more than any other", and a student of Islam. In another interview the same year, he said, "My point of view is that of a secular human being. I do not believe in supernatural entities, whether Christian, Jewish, Muslim or