Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
Spice (album) worldwide, becoming the best-selling album in music history by a girl group and one of the most successful albums of all time. Five singles were released from the album. The first single, "Wannabe", became a worldwide success and went to number one in 35 countries, one of the best-selling singles of all time and selling over six million copies worldwide. The next two singles, "Say You'll Be There" and "2 Become 1", reached number one in 53 countries. "Who Do You Think You Are" was released as the official Comic Relief single in the UK as a double A-side with