Fat Bastard (wine) as a bilingual pun, alluding to the buttery taste of the Chardonnay being similar to that of the famous "appellation d'origine controlee" of Bâtard-Montrachet. The wine label now carries an apocryphal claim that it was "named after a British expression describing a particularly rich and full wine". The brand was introduced on the market in 1998. The production run for the first vintage was only 800 cases (about ten thousand 750 ml bottles), but as time passed, the brand became the largest-selling French Chardonnay in the United States. In 2006, 500,000 cases (equivalent to 6 million 750 ml bottles) of
What would Jesus do? expression has become a snowclone, sometimes for humorous effect. For example, "What Would Jesus Buy?", "What Would Lincoln Do?", "What Would Brian Boitano Do?", "What Would Mary Marvel Do?", "What Would Johnny Cash Do?", and "What would Tintin do?". The term "What Would Jesus Do?" or "WWJD" is also perceived as a fundamental management and leadership principle given Jesus' methodology of going to the marketplace to preach and lead by example. In modern management principles, more academic and professional references are going to the gemba or Management by Walking Around. What would Jesus do? The phrase "What would Jesus do?"