Áo dài and "The Lover" inspired several international fashion houses to design ao dai collections, including Prada's SS08 collection and a Georgio Armani collection. In the Vietnamese film "The White Silk Dress" (2007), an ao dai is the sole legacy that the mother of a poverty-stricken family has to pass on to her daughters. The Hanoi City Complex, a 65-story building now under construction, will have an ao dai-inspired design. Vietnamese designers created ao dai for the contestants in the Miss Universe beauty contest, which was held July 2008 in Nha Trang, Vietnam. The most prominent annual Ao Dai Festival outside of
The dress first large-scale scientific study on the dress was published in "Current Biology" three months after the image went viral. The study, which involved 1,400 respondents, found that 57% saw the dress as blue and black; 30% saw it as white and gold; 11% saw it as blue and brown; and 10% could switch between any of the colour combinations. A small number saw it as blue and gold. Women and older people disproportionately saw the dress as white and gold. The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress