Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
Viva Forever! (musical) the music video for their breakthrough hit "Wannabe," sixteen years earlier, to the day. On 13 July 2012, the first casting was announced with Hannah John-Kamen as Viva and Sally Ann Triplett as her mother Lauren and following previews from 27 November 2012, "Viva Forever!" opened in the West End on 11 December 2012 at the Piccadilly Theatre after a delayed start, due to the late arrival of Victoria Beckham, one of the original group members. It was announced on 2 May 2013 that the show would close after only seven months, with a loss of "at least £5 million".