Viva Forever Viva Forever "Viva Forever" is a song recorded by English girl group the Spice Girls for their second album, "Spiceworld" (1997). It was written by the group with Matt Rowe and Richard Stannard, whilst produced by the latter two. The song was released on 20 July 1998 in the United Kingdom and received critical acclaim. The song also charted fairly well becoming the band's seventh UK number one single gaining a Platinum certification whilst also topping the charts in New Zealand. The single was a commercial success despite poor promotion. An accompanying music video directed by Steve Box was released
Viva Forever! (musical) the music video for their breakthrough hit "Wannabe," sixteen years earlier, to the day. On 13 July 2012, the first casting was announced with Hannah John-Kamen as Viva and Sally Ann Triplett as her mother Lauren and following previews from 27 November 2012, "Viva Forever!" opened in the West End on 11 December 2012 at the Piccadilly Theatre after a delayed start, due to the late arrival of Victoria Beckham, one of the original group members. It was announced on 2 May 2013 that the show would close after only seven months, with a loss of "at least £5 million".