British Triathlon Federation Federation is one of the 32 national sports governing bodies represented in the British Olympic Association and is a member of, and British triathlon’s representative organisation with, the European Triathlon Union and the International Triathlon Union. British Triathlon's key funding streams are UK Sport Lottery Funding and income from a range of supporting partners. There is currently no headline sponsor. Apart from the 3, they do have. Its stated purpose is to promote excellence in the sport through events, clubs, news, performance and development of triathlon, and is responsible for such matters as Great Britain’s international representation in the sport,
World Triathlon Corporation As a result, Challenge terminated its contract with USM and Challenge Cairns subsequently became Ironman Cairns. The purchase of USM Events expands WTC's Asia-Pacific triathlon market. The purchase would have placed WTC into International Triathlon Union racing with the Sydney WTS race, but government officials in New South Wales took the option of not extending an agreement to continue staging the Sydney event due to the ongoing logistical and financial investment required. In June 2013, WTC purchased YWC Sports, a private company that organizes triathlons and endurance sport events in Denmark. YWC Sports was contracted by the Challenge Family to