Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
2013 ITU World Triathlon Series 2013 ITU World Triathlon Series The 2013 ITU World Triathlon Series was a series of eight World Championship Triathlon events that led up to a Grand Final held in London in September 2013. The Series was organised under the auspices of the world governing body of triathlon, the International Triathlon Union (ITU). The World Triathlon Series (WTS) visited Auckland, San Diego, Madrid, Yokohama, Kitzbühel, Hamburg, Stockholm, and London. The series included two sprint distance races and six Olympic distance races. The series stop in Hamburg also served as the location for the 2013 ITU Team Triathlon World Championships. The Grand