The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography a James Bond capable of vulnerability, a man who can show fear and is not immune to heartbreak. Lazenby is that man, and his performance is superb". Ben Macintyre also observed that of all the Bonds, Lazenby's characterisation was closest to that of Fleming's original character. After "Diamonds Are Forever", Broccoli and Saltzman tried to convince Sean Connery to return as Bond, but he declined. After considering Jeremy Brett, Michael Billington and Julian Glover, the two producers finally turned to Roger Moore, who they had previously discussed for "On Her Majesty's Secret Service", but who had been unavailable, and he