Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
Say You'll Be There in the delectably frothy girl-group melody". Stephen Thomas Erlewine from AllMusic, in a review of their debut album "Spice", said that "what is surprising is how the sultry soul of 'Say You'll Be There' is more than just a guilty pleasure". In a review of the group's 2007 compilation album "Greatest Hits", "NME" said that it is a "fine song in any age". In July 2017, "Billboard" named the song number 25 on their list of the 100 Greatest Girl Group Songs of All Time. "Say You'll Be There" was released in the UK on 14 October 1996 once the