Áo dài deemed politically controversial, ao dai fashion design is supported by the Vietnamese government. It is often called "áo dài Việt Nam" to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế in the central region is known for its ao dai, "nón lá" (traditional leaf hats), and well-dressed women. The ao dai is now a standard for weddings, for celebrating Tết
DAI (company) one of DAI's projects in 2010 described it as a "model of success". After the United States invaded Iraq in 2003, DAI won a project to help provide effective governance in the country. Other projects in Iraq covering agriculture and the restoration of the Iraqi Marshlands were to follow. For his work on the later project, DAI's Peter Reiss was awarded the Lourdes Arizpe award by the American Anthropological Association. The company established DAI Palestine in 2004. Following the Asian tsunami in December of that year DAI was recognized for its efforts in both Indonesia and Sri Lanka by then