Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie Hindu." In 1990, in the "hope that it would reduce the threat of Muslims acting on the fatwa to kill him," he issued a statement claiming he had renewed his Muslim faith, had repudiated the attacks on Islam made by characters in his novel and was committed to working for better understanding of the religion across the world. However, Rushdie later said that he was only "pretending". His books often focus on the role of religion in society and conflicts between faiths and between the religious and those of no faith. Rushdie advocates the application of higher criticism, pioneered during