Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie in turn rebuffed by former Prime Minister Benazir Bhutto. Ironically, their respective fathers Zia-ul-Haq and Zulfikar Ali Bhutto had been earlier portrayed in Rushdie's novel "Shame". Mass demonstrations against Rushdie's knighthood took place in Pakistan and Malaysia. Several called publicly for his death. Some non-Muslims expressed disappointment at Rushdie's knighthood, claiming that the writer did not merit such an honour and there were several other writers who deserved the knighthood more than Rushdie. Al-Qaeda condemned the Rushdie honour. The Al-Qaeda leader Ayman al-Zawahiri is quoted as saying in an audio recording that UK's award for Kashmiri-born Rushdie was "an insult