The Man of Steel (comics) and archenemy Lex Luthor, who was re-branded from a mad scientist to a powerful businessman and white-collar criminal. The series's legacy persisted, as it set the new status quo for all of the ongoing Superman comic series for many years after it was published. The story stayed in DC Comics continuity as the origin of Superman until it was expanded upon in the 2003 limited series "", which stayed canon until 2009. The title is a reference to one of Superman's nicknames which touted his invulnerability making him the "Man of Steel." It was later used as the title of
Man of Steel (film) for us that's what I know how to do," emphasizing the idea that Batman exists in a world where he is the only superhero and a similar approach to the "Man of Steel" would assure the integrity needed for the film. "Each serves to the internal logic of the story. They have nothing to do with each other." Nolan, however, clarified that the new film would not have any relationship with the previous film series. Jeff Robinov, president of Warner Bros. Pictures Group, spoke to "Entertainment Weekly", and allowed a peek over the wall of secrecy surrounding their DC Comics