The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond released the first cinema adaptation of an Ian Fleming novel, "Dr. No", featuring Sean Connery as 007. Connery starred in a further four films before leaving the role after "You Only Live Twice", which was taken up by George Lazenby for "On Her Majesty's Secret Service". Lazenby left the role after just one appearance and Connery was brought back for his last Eon-produced film "Diamonds Are Forever". In 1973 Roger Moore was appointed to the role of 007 for "Live and Let Die" and played Bond a further six times over twelve years before being replaced by Timothy Dalton for