Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Baking (make-up) dark circles and also to prevent creasing in their fine lines and wrinkles, especially in the under eye area. Although, many make-up artists argue this isn't a good technique for ageing skin. Finally, make-up artists also use baking for practical reasons. For example, when applying eye shadow, they often bake under the eyes to catch any eye shadow that may fall down onto the face from its application, allowing the product to be easily brushed away with the excess powder. Baking (make-up) Baking (verb), also known as 'cooking' is a make-up technique originally used in Drag, now popularised by celebrities