Áo dài ao dai experienced a revival beginning in late 1980s, when state enterprise and schools began adopting the dress as a uniform again. In 1989, 16,000 Vietnamese attended a Miss Ao Dai Beauty Contest held in Ho Chi Minh City. When the Miss International Pageant in Tokyo gave its "Best National Costume" award to an ao dai-clad Trường Quỳnh Mai in 1995, "Thời Trang Trẻ" (New Fashion Magazine) claimed that Vietnam's "national soul" was "once again honored". An "ao dai craze" followed that lasted for several years and led to wider use of the dress as a school uniform. No longer
Dai Gohonzon a tourist sightseeing event, but rather the ultimate fusion of a believer and his or her own Enlightenment. Every year on April 6 or 7 at the "O-Mushibarai" ceremony, the High Priest of Nichiren Shoshu takes on the formal task of cleaning the accumulated dust on the surface of the Dai-Gohonzon. Sometime in the 1970s, the "Ushitora Gongyo" was performed around 12:00PM midnight at the request of Soka Gakkai, which was then restored to its traditional 2:30AM time slot by High Priest Nikken Shonin in 1992. Customarily, believers optionally dress in black formal garments in honor of the Dai-Gohonzon's audience,