Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
2018 ITU World Triathlon Series 2018 ITU World Triathlon Series The 2018 ITU World Triathlon Series was a series of nine triathlon events, culminating in a Grand Final held from 12–16 September in Gold Coast, Australia. The rankings for the series determined the 2018 men's and women's World Champions. The series was organised by triathlon's world governing body, the International Triathlon Union (ITU). The 2018 ITU World Triathlon Series will visit nine cities, and will incorporate the two events of the inaugural Mixed Relay Series in Nottingham and Edmonton. The athlete who accumulates the most points throughout the 8 race season is declared the year's