ITU World Triathlon Series was incorporated into the series giving the same points and prize money as any other event, from this point on sprint distance events would make up a part of the series. In 2013, the series offered a total of $2.25 million in prize money to elite athletes, making it the richest series in triathlon.With the growing popularity of the ITU Triathlon Mixed Relay World Championships and the disciplines addition to the Olympic program it was decided that at three of the events on the 2018 calendar a mixed relay event would be held alongside the men's and women's competition these
World Triathlon Corporation running; which is used to license triathlon events around the world. The first events to take on Ironman licensing include events in Canada, New Zealand and Australia, all of which formed in the 1980s. Since then, Ironman event licensing has gone global, with the creation of the Ironman 70.3 series in 2005 and the 5150 series beginning in 2011. The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Ironman