Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
ITU World Triathlon Series ITU World Triathlon Series The ITU World Triathlon Series is the International Triathlon Union's annual series of triathlon events used to crown an annual world champion. There are multiple rounds of competitions culminating in a Grand Final race. Athletes compete head-to-head for points in these races that will determine the overall ITU world champion. The elite championship races are held over two distances the standard and the sprint distance. As of 2018 a mixed relay series is to be run in tandem, where national teams compete in mixed team relays for prize money and Olympic qualifying points. One of these