Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
British Hit Singles & Albums to those of the other charts: around 30 shops in 1963 in comparison to more than 100 used by "Melody Maker", and later around 80 in comparison to "NME"s 150 and "Melody Maker"s 200. As a result, the placings in that chart were more open to error and manipulation – a situation further worsened by the larger number of records listed in the chart. The first edition was published as "The Guinness Book of British Hit Singles" in November 1977. It wasn't the first Guinness music reference publication, as the previous year a book called "The Guinness Book of Music