Ira Gershwin role that Ira played. His mastery of songwriting continued, however, after the early death of George. He wrote additional hit songs with composers Jerome Kern, Kurt Weill, Harry Warren and Harold Arlen. His critically acclaimed 1959 book "Lyrics on Several Occasions", an amalgam of autobiography and annotated anthology, is an important source for studying the art of the lyricist in the golden age of American popular song. Gershwin was born in New York City, the oldest of four children of Morris (Moishe) and Rose Gershovitz (née Rosa Bruskin), who were Russian Jews, born in St Petersburg, who had emigrated to
Ira Goldstein banker who reminds him of his (by now) huge bagel business. Goldstein immediately returns to New Zealand to re-assume management of his bagel empire and once again take possession of his palatial Auckland home. Soon, however, his former boss arrives on his doorstep, destitute after being fired (possibly due to economic recession, although this is not clarified). Ira tells him to go to New York and find out what makes their bagels different, thereby turning the first commercial in the series on its head (Ira was originally ordered by his boss to go to "New Zealand" to find out what