ITU World Triathlon Series was incorporated into the series giving the same points and prize money as any other event, from this point on sprint distance events would make up a part of the series. In 2013, the series offered a total of $2.25 million in prize money to elite athletes, making it the richest series in triathlon.With the growing popularity of the ITU Triathlon Mixed Relay World Championships and the disciplines addition to the Olympic program it was decided that at three of the events on the 2018 calendar a mixed relay event would be held alongside the men's and women's competition these
World Triathlon Corporation sports division. Lagardère was owners of ITU World Triathlon Series races in Hamburg, Abu Dhabi, Kapstadt, Leeds, and Stockholm. The acquisition also greatly expanded WTC's portfolio beyond triathlon adding several cycling events like Cyclassics Hamburg, Velothon Berlin, Velothon Wales, Velothon Copenhagen, Velothon Stockholm, Velothon Stuttgart as well as several running events like the Hamburg Marathon, Hawkes Bay International Marathon, Marathon de Bordeaux, Queenstown Marathon, Music Runs in Germany, the United Kingdom, France, Sweden and South Africa and several multisport events. WTC holds the rights to the name "Ironman" for marketing purposes in association with contests consisting of swimming, biking, and