Viva Forever the tour, the girls sang the radio edit of the song instead of the album version. Melanie Chisholm also sang "Spice Girls forever" rather than the original lyrics "viva forever" near the end of the song. "Viva Forever" was the group's last performance on television as a quintet, on "Top of the Pops", which was recorded on 21 May 1998, and broadcast on 5 June 1998. The show's producer, Chris Cowey, said that they originally intended to broadcast the performance in July but they pushed it given Halliwell's departure from the group. It was also the first song they performed
Viva Forever! (musical) the music video for their breakthrough hit "Wannabe," sixteen years earlier, to the day. On 13 July 2012, the first casting was announced with Hannah John-Kamen as Viva and Sally Ann Triplett as her mother Lauren and following previews from 27 November 2012, "Viva Forever!" opened in the West End on 11 December 2012 at the Piccadilly Theatre after a delayed start, due to the late arrival of Victoria Beckham, one of the original group members. It was announced on 2 May 2013 that the show would close after only seven months, with a loss of "at least £5 million".