Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Deepa Mehta Salman Rushdie. British-Indian actor Satya Bhabha played the role of Saleem Sinai while other roles were played by Shriya Saran, Seema Biswas, Shabana Azmi, Anupam Kher, Siddharth Narayan, Rahul Bose, Soha Ali Khan, Shahana Goswami and Darsheel Safary. The film was released on 9 September 2012 at Toronto International Film Festival and would be nominated for Best Motion Picture along with 7 other nominations at the Canadian Screen Awards. Many of Mehta’s films across her career have focused on the duality of her national and cultural identity which has informed much of her filmmaking as she has been described as