Áo dài and "The Lover" inspired several international fashion houses to design ao dai collections, including Prada's SS08 collection and a Georgio Armani collection. In the Vietnamese film "The White Silk Dress" (2007), an ao dai is the sole legacy that the mother of a poverty-stricken family has to pass on to her daughters. The Hanoi City Complex, a 65-story building now under construction, will have an ao dai-inspired design. Vietnamese designers created ao dai for the contestants in the Miss Universe beauty contest, which was held July 2008 in Nha Trang, Vietnam. The most prominent annual Ao Dai Festival outside of
Hijab by country example, in the Khyber Pakhtunkhwa province and the Federally Administered Tribal Areas a minority of the women wear the full head-to-toe black "burqa/chador" while in the rest of the provinces, including Azad Kashmir, most of the women wear the "dupatta" (a long scarf that matches the woman's garments). The "ħijāb" together with a "duppatta" is becoming unpopular among the younger generation. "Burqa"s are mainly worn in the Swat Valley and tribal areas, however, they can be seen throughout the country including in urban population centers. Westerners are also expected to dress modestly too. Pakistani society observes traditional dress customs and