Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Knighthood of Salman Rushdie led a march of around 300 activists outside the British High Commission and the United States embassy in Kuala Lumpur. They denounced both the knighthood and US policy in the Middle East. They were monitored by riot police equipped with trucks carrying water cannons but the event did not descend into violence. The "Protesters spent 15 minutes outside the building, chanting slogans and waving posters that read 'Unite for Islam', 'Death penalty for Salman' and 'Salman Rushdie Get Lost From This World.'" One placard had a caricature of Rushdie with horns growing out of his head. At the 20 minute