Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Onchan Head railway station loop road which surrounds the estate, installed in 1897 when the original amusement park was developed. Manx Electric Railway Stations Onchan Onchan Head railway station Onchan Head (occasionally marketed as "White City" in conjunction with the nearby pleasure grounds) was once the first official stopping place on the Manx Electric Railway on the Isle of Man and is less than one mile from the southern terminus of the line. The halt was opened in the earliest years of the tramway to serve the then new White City pleasure grounds and the nearby beach at Happy Valley, although not appearing in