The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography "Variety", considered that "Craig comes closer to the author's original conception of this exceptionally long-lived male fantasy figure than anyone since early Sean Connery", and he went on to say that "Craig once and for all claims the character as his own", while Steven Spielberg called Craig "the perfect 21st-century Bond". Paul Arendt, writing for the BBC, agreed, observing that "Daniel Craig is not a good Bond. He's a "great" Bond. Specifically, he is 007 as conceived by Ian Fleming—a professional killing machine, a charming, cold-hearted patriot with a taste for luxury. Craig is the first actor to really nail