World Triathlon Corporation World Triathlon Corporation The World Triathlon Corporation (WTC) is a business corporation, owned by Chinese conglomerate Wanda Group, that produces the Ironman Triathlon, Ironman 70.3, the 5150 series of triathlon races, and other sports events. WTC owns "Ironman"−related trademarks. In 1990, Dr. James P. Gills, with the help of Lew Friedland, acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman Brand, for $3 million from Valerie Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. Ben Fertic, formerly Vice President of
Baking (make-up) Paired with contouring, it can also work to give the illusion of definition. Baking directly underneath the contour on the cheekbones can create a more crisp and clean contour. Paired with a highlighter or a strobing cream or powder, baking can set a base for a highlight, as well as intensifying it. Baking is used by many performers as it increases the longevity of the make-up, meaning it will not easily melt or rub off during performances. This technique is utilised by many make-up artists for celebrities and models as "a way to set your make-up when standing under hot