Appellation d'origine contrôlée Appellation d'origine contrôlée The appellation d'origine contrôlée (AOC; ; "protected designation of origin") is the French certification granted to certain French geographical indications for wines, cheeses, butters, and other agricultural products, all under the auspices of the government bureau "Institut national des appellations d'origine", now called Institut national de l'origine et de la qualité (INAO). It is based on the concept of "terroir". The origins of AOC date to the year 1411, when Roquefort was regulated by a parliamentary decree. The first French law on viticultural designations of origin dates to August 1, 1905, whereas the first modern law was
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