The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography this transcends any preconceived notions about the character". Benson also noted that Bond was witty, but contains "an assured toughness that epitomises the machismo male". Roger Moore agreed with Black and Benson, commenting that "Sean "was" Bond. He created Bond. He embodied Bond and because of Sean, Bond became an instantly recognisable character the world over—he was rough, tough, mean and witty ... he was a bloody good 007". However, despite his charm and virility, Connery was characteristically laconic in his delivery. Christopher Bray says of him that "in his single-minded, laconic, mocking, self-sufficient vanity, Connery's Bond was the epitome