Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie His novel "Luka and the Fire of Life" was published in November 2010. Earlier that year, he announced that he was writing his memoirs, entitled "", which was published in September 2012. In 2012, Salman Rushdie became one of the first major authors to embrace Booktrack (a company that synchronises ebooks with customised soundtracks), when he published his short story "In the South" on the platform. The Year 2015 saw the publication of Rushdie's novel Two Years Eight Months and Twenty-Eight Nights, a shift back to his old beloved technique of magic realism. This novel is designed in the structure