Fat Bastard (wine) as a bilingual pun, alluding to the buttery taste of the Chardonnay being similar to that of the famous "appellation d'origine controlee" of Bâtard-Montrachet. The wine label now carries an apocryphal claim that it was "named after a British expression describing a particularly rich and full wine". The brand was introduced on the market in 1998. The production run for the first vintage was only 800 cases (about ten thousand 750 ml bottles), but as time passed, the brand became the largest-selling French Chardonnay in the United States. In 2006, 500,000 cases (equivalent to 6 million 750 ml bottles) of
Geographical indications and traditional specialities in the European Union colonised by the fungus "Penicillium roqueforti" that grows in these caves. This system is similar to appellation systems used throughout the world, such as the "appellation d'origine contrôlée" (AOC) used in France, the "denominazione di origine controllata" (DOC) used in Italy, the "denominação de origem controlada" (DOC) used in Portugal, the "denominación de origen" (DO) system used in Spain and the "Denumire de origine controlată" (DOC) system used in Romania. In many cases, the EU PDO/PGI system works parallel with the system used in the specified country, and in some cases is subordinated to the appellation system that was already