Áo dài and "The Lover" inspired several international fashion houses to design ao dai collections, including Prada's SS08 collection and a Georgio Armani collection. In the Vietnamese film "The White Silk Dress" (2007), an ao dai is the sole legacy that the mother of a poverty-stricken family has to pass on to her daughters. The Hanoi City Complex, a 65-story building now under construction, will have an ao dai-inspired design. Vietnamese designers created ao dai for the contestants in the Miss Universe beauty contest, which was held July 2008 in Nha Trang, Vietnam. The most prominent annual Ao Dai Festival outside of
Miss Asian America community-based projects, service learning, and presentations in their heritage language. Cultural integration and the introduction of neoliberal values have also been examined through the prism of the Miss Asian America Pageant extensively by women's studies scholars. Professor Nhi T. Lieu, in studying Miss Asian America pointed to the pageant's role in promoting capitalism and neoliberal values presented within traditional contexts such as the utilization of the Vietnamese women's garment known as the ao dai. Lieu adds that the role of technology in beauty pageants also enabled the introduction of modernity and consumer goods to many Asian American households in attendance