Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Blackpool Pleasure Beach the Pleasure Beach which began to garner the attention of holidaymakers. Beans' aim was to establish a fun park of relative size that would "make adults feel like children again and inspire gaiety of a primarily innocent character". The first notable attraction of interest to open at Pleasure Beach was "Sir Hiram Maxim's Captive Flying Machine", a rotary swing ride designed by the British inventor of the same name in 1904. A Mill Chute water ride followed in 1905, which opened under the name "The River Caves of the World", both of which are still operational today. In 1907 the