Elvis' Christmas Album ensure that "this" Christmas album would not be easily ignored. Much of the remaining program was performed in a more traditional manner appropriate to the solemnity of Christmas, although Elvis's innate sense of occasion shone through on his left-of-centre reading of Ernest Tubb's 1949 hit, "Blue Christmas." "Silent Night" and "O Little Town of Bethlehem" were arranged by Elvis Presley. The Bing Crosby holiday perennial "White Christmas," which appeared every year on the "Billboard" charts from 1942 to 1962, became the center of controversy upon the album's release, with calls by the song's composer Irving Berlin to have the song,
Elvis Presley Enterprises Graceland was placed on the National Register of Historic Places, and in 1999 EPE purchased and redeveloped what became "The Elvis Presley Heartbreak Hotel". According to Sean O'Neal, "Elvis is a cultural icon today, but he didn't become that way simply because of his talent and good looks. There was money to be made ... so a company was founded to create this icon, and it has controlled his image ... " The author describes EPE as a "well-run marketing machine" that runs on tight regulation of Elvis's images and lawsuits, when necessary. EPE, for instance, "absolutely refuses to license