The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography boring". After a hiatus of one film—"On Her Majesty's Secret Service", in which George Lazenby played Bond—Connery returned to the role for "Diamonds Are Forever" after David Picker, the head of United Artists, made it clear that Connery was to be enticed back to the role and that money was no object. When approached about resuming the role of Bond, Connery demanded—and received—a fee of £1.25 million (£ million in pounds), 12.5% of the gross profits and, as a further enticement, United Artists offered to back two films of his choice. His performance received mixed reviews, with Raymond Benson considering