Elvis' Christmas Album ensure that "this" Christmas album would not be easily ignored. Much of the remaining program was performed in a more traditional manner appropriate to the solemnity of Christmas, although Elvis's innate sense of occasion shone through on his left-of-centre reading of Ernest Tubb's 1949 hit, "Blue Christmas." "Silent Night" and "O Little Town of Bethlehem" were arranged by Elvis Presley. The Bing Crosby holiday perennial "White Christmas," which appeared every year on the "Billboard" charts from 1942 to 1962, became the center of controversy upon the album's release, with calls by the song's composer Irving Berlin to have the song,
Elvis Presley Enterprises the sixties, and had been a typical suburban strip shopping center. However, after Elvis' death, it became filled with Elvis souvenir shops, which carried mostly bootleg items not licensed by the Presley Estate. In 1993, Graceland purchased the property and all the shops and attractions in what is now known as Graceland Plaza are owned and operated by EPE. By the mid-1980s EPE was interested in securing the rights to Elvis' image and intellectual property. Following many court cases against business and private parties, EPE helped to push through new copyright and trademark legislation in the United States. In 1991,