2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
1950 FIFA World Cup referred to as the Jules Rimet Cup, to mark the 25th anniversary of Jules Rimet's presidency of FIFA. Because of World War II, the World Cup had not been staged since 1938; the planned World Cups of 1942 and 1946 were both cancelled. After the war, FIFA were keen to resurrect the competition as soon as possible, and they began making plans for a World Cup tournament to take place. In the aftermath of the war, much of Europe lay in ruins. As a result, FIFA had some difficulties finding a country interested in hosting the event, since many governments