Say You'll Be There Culture Club's "Karma Chameleon". The lyrics, according to Brown are about relationships, and to be there for each other. That it does not matter to say merely that you love them, the only thing that they care is that their lover give his promise that he will be there for them whenever they need him. In "Say You'll Be There", the group exuded a brash confidence that was attractive to their teenage and young adult fans. The Spice Girls decide to be friends, not lovers, the clear message is that the relationship can be channelled and controlled by the girl,
Say You'll Be There had sold 900,000 copies by December 1997, and was certified gold by the Recording Industry Association of America (RIAA). It peaked at number two on the Mainstream Top 40, and had crossover success, reaching number three on the Rhythmic Top 40 chart, number nine on the Hot Dance Music/Maxi-Singles Sales chart, and number 12 on the Latin Pop Airplay chart. In June 2018, "Say You'll Be There" surpassed 1 million sales in UK, becoming their third million selling single in their home country. The music video for "Say You'll Be There" was directed by Vaughan Arnell, produced by Adam Saward