Herbert Kitchener, 1st Earl Kitchener Herbert Kitchener, 1st Earl Kitchener Field Marshal Horatio Herbert Kitchener, 1st Earl Kitchener, (; 24 June 1850 – 5 June 1916), was a senior British Army officer and colonial administrator who won notoriety for his imperial campaigns, most especially his scorched earth policy against the Boers and his establishment of concentration camps during the Second Boer War, and later played a central role in the early part of the First World War. Kitchener was credited in 1898 for winning the Battle of Omdurman and securing control of the Sudan for which he was made Lord Kitchener of Khartoum, becoming a
Lord Kitchener Wants You Kitchener with his hand pointing directly at the viewer has inspired numerous imitations: Lord Kitchener Wants You Lord Kitchener Wants You is a 1914 advertisement by Alfred Leete which was developed into a recruitment poster. It depicted Lord Kitchener, the British Secretary of State for War, above the words "WANTS YOU". Kitchener, wearing the cap of a British Field Marshal, stares and points at the viewer calling them to enlist in the British Army against the Central Powers. The image is considered one of the most iconic and enduring images of World War I. A hugely influential image and slogan,