Pride Park October 2011, Derby County Football Club announced that they had submitted plans to Derby City Council for a £7 million development of land outside Pride Park Stadium, which the club named "The Plaza @ Pride Park". These plans include five cafes/restaurants, two convenience stores and 2,000 square metres of office space. These plans have been scaled down from the planned £20 million pound development proposed in 2007. Derby County CEO Tom Glick, said that these plans would help the club deal with the new Financial Fair Play regulations which will be introduced in the Football League from 2012, as revenue
Pride Park Stadium big crowd just wasn't on the cards. But I think we've proven that we can turn it around, operationally. The promoter, Kentaro, has seen that. So we have done ourselves a favour in terms of bringing something else like this back again and we will continue to pursue things like this." Away from international football, on 4 May 2009 Pride Park hosted the 39th FA Women's Cup Final, which saw Arsenal run out 2–1 victors over Sunderland to win the cup for a record fourth consecutive time, in front of a crowd of 23,291. Although primarily a football venue, Pride