Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon WTC's branded events. The Challenge Family brand produces long-distance events around the world, and includes events like Challenge Roth. International Ultra-Triathlon Association (IUTA) is the official governing body of Ultratriathlon, which involves triathlon in distances longer than an iron-distance race. The sport made its debut on the Olympic program at the Sydney Games in 2000 over the Olympic Distance (swim: – bike: – run: ). Paratriathlon at the Summer Paralympics debuted at the 2016 Summer Paralympics held in Rio de Janeiro, Brazil.. Paratriathlon is a variant of the triathlon for athletes with a physical disability. The Paralympic event originally scheduled