Elvis' Christmas Album chart; however, a pairing of "Blue Christmas" b/w "White Christmas" became a Top 20 UK hit in late 1964. "Santa Claus Is Back In Town"/"Blue Christmas" was a 1965 single release for the US market, and reached number 4 on the Billboard Christmas Singles chart. "Blue Christmas" would re-enter the Christmas or Holiday Singles chart many times in the years that follow. Two different EPs, "Elvis Sings Christmas Songs", EPA 4108 in December 1957, and "Christmas with Elvis", EPA 4340 in December 1958, divided the eight Christmas numbers between them. The former topped the newly established Billboard EP Chart, while
Elvis Presley Enterprises Graceland was placed on the National Register of Historic Places, and in 1999 EPE purchased and redeveloped what became "The Elvis Presley Heartbreak Hotel". According to Sean O'Neal, "Elvis is a cultural icon today, but he didn't become that way simply because of his talent and good looks. There was money to be made ... so a company was founded to create this icon, and it has controlled his image ... " The author describes EPE as a "well-run marketing machine" that runs on tight regulation of Elvis's images and lawsuits, when necessary. EPE, for instance, "absolutely refuses to license