Áo dài the "ngũ thân" as a modern dress in the 1920s and 1930s. The updated look was promoted by the artists and magazines of Tự Lực văn đoàn (Self-Reliant Literary Group) as a national costume for the modern era. In the 1950s, Saigon designers tightened the fit to produce the version worn by Vietnamese women today. The dress was extremely popular in South Vietnam in the 1960s and early 1970s. On Tết and other occasions, Vietnamese men may wear an "áo gấm" (brocade robe), a version of the ao dai made of thicker fabric. Academic commentary on the ao dai emphasizes
Associated Country Women of the World Associated Country Women of the World The Associated Country Women of the World (ACWW) is the largest international organization for both rural and urban women, with a membership of nine million in over 70 countries. ACWW holds a triennial conference and publishes a magazine, "The Countrywoman", four times a year. Late 19th Century – rural women's groups were set up independently. Communication between groups enabled more country women to come together in friendship and work towards similar goals. London April 1929 – first International Conference of Rural Women – 46 women from 24 countries attended four-day conference. Vienna 1930 –