Serval similar to the sympatric caracal, but has a narrower spoor, a rounder skull, and lacks its prominent ear tufts. The African golden cat is darker, with different cranial features. It resembles the cheetah in its build and coat pattern, though not in size. The serval shares its adaptations to its marshy habitat with the jungle cat; both cats have large and sharp ears that help in locating the prey efficiently, and their long legs raise them above muddy ground and water. In North Africa, the serval is known only from Morocco and has been reintroduced in Tunisia, but is feared
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture