2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
1998 FIFA World Cup 1998 FIFA World Cup The 1998 FIFA World Cup was the 16th FIFA World Cup, the world championship for men's national association football teams. It was held in France from 10 June to 12 July 1998. The country was chosen as the host nation by FIFA for the second time in the history of the tournament, defeating Morocco in the bidding process. It was the second time that France staged the competition (the first was in 1938) and the ninth time that it was held in Europe. Qualification for the finals began in March 1996 and concluded in November 1997.