Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
Viva Forever! (musical) an up-tempo number more similar to the original version of the song. The Entr'acte was shortened, "Time Goes By" was replaced with a reprise of "Mama", A few lines of "Never Give Up on the Good Times" were added and sung a cappella into the second act of the show, "I Turn to You" was removed from the show as well as the reprise of "Saturday Night Divas", and "Headlines (Friendship Never Ends)" was shortened. The theatrical reviews following the opening Press Night (First Night) were universally negative: Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer