The Absent-Minded Professor was one of the first Disney films to be colorized (for the 1986 video release), and, along with 1959's "The Shaggy Dog" and 1963's "Son of Flubber", it is one of Disney's few black-and-white films to be produced after 1941. Professor Brainard (Fred MacMurray) (pronounced BRAY-nard) is an absent-minded professor of physical chemistry at Medfield College who invents a substance that gains energy when it strikes a hard surface. This discovery follows some blackboard scribbling in which he reverses a sign in the equation for enthalpy to energy plus pressure times volume. Brainard names his discovery "Flubber", which is a
Martha Rogers (professor) Martha Rogers (professor) Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University and a co-director of the Duke Center for Customer Relationship Management. Rogers earned her PhD at the University of Tennessee as a Bickel fellow. Rogers has been published in academic and trade journals, including the "Harvard Business Review", "Journal of Advertising Research", and the "Journal of Public Policy and Marketing". Rogers has co-authored nine customer strategy books with Don