Áo dài traditional ao dai is not the exception. It is not because the design of the ao dai does not fit to the aesthetic point of view of modern Vietnamese. Actually, because the traditional ao dai is inconvenient in daily life, it must be “modernized”. Indeed, the design of the ao dai is no longer suitable for working or travelling on transportation. Moreover, the extreme weather in Viet Nam makes citizens uncomfortable when wearing the ao dai. Besides, it is wardrobe malfunction that causes to the fear of wearing the ao dai in daily activities. Thus, people change the ao dai
Aoi Matsuri of Saiō-Dai was to maintain ritual purity and to represent the Emperor at the festival. Now, the role of the Saiō-Dai is played by an unmarried woman in Kyoto. She is dressed in the traditional style of the Heian court. Traditional Heian court dress for women would be wearing several layers of exquisitely colored silk robes. The Saiō-Dai wears twelve layers of the traditional style robes (jūnihitoe). To maintain ritual purity, the Saiō-Dai goes through several ceremonies of purification before the procession of the festival. The Imperial Messenger leads the festival procession on horseback. During the Heian period he would