Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
Mel B countries and all the following singles – "Say You'll Be There", "2 Become 1", "Who Do You Think You Are" and "Mama" – also peaked at number one in United Kingdom. In 1997, they released their second album, "Spiceworld", and their first two singles "Spice Up Your Life" and "Too Much", entered the UK Albums Chart at number one, making seven consecutive number one hit singles, an all-time record for a musical group. The album was a global best seller, selling 20 million copies worldwide. The group also starred in their own film, "Spiceworld: The Movie", which grossed $100 million