Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie March 2006. In 2006, Rushdie stated that he supported comments by the then-Leader of the House of Commons Jack Straw, who criticised the wearing of the niqab (a veil that covers all of the face except the eyes). Rushdie stated that his three sisters would never wear the veil. He said, "I think the battle against the veil has been a long and continuing battle against the limitation of women, so in that sense I'm completely on Straw's side." Marxist critic Terry Eagleton, a former admirer of Rushdie's work, attacked him, saying he "cheered on the Pentagon's criminal ventures in