Viva Forever! (musical) and its impact on her mother and the friends she thought she’d have forever. In 2010, Judy Craymer teamed up with Geri Halliwell, Simon Fuller (the one-time manager of the Spice Girls) and Universal Music to start developing a musical entitled "Viva Forever!", based on the songs of the Spice Girls. Although the Spice Girls themselves were not to be in the show, they were to influence the show's cast and production choices in a story which uses their music but bears no relation to their personal story. This approach is similar to that of ABBA's music in "Mamma Mia!",
Say You'll Be There encompassing [...] G-funk synths on 'Say You'll Be There' [...] and Babyface's guitar and strings balladry on '2 Become 1'". Larry Flick of "Billboard" magazine compared it to "Wannabe" saying that it "is as immediately infectious, though it's not nearly as silly and novelty-driven". Ken Tucker from "Entertainment Weekly" called the song "a bid for street cred", while David Browne from the same magazine commented about the confusing lyrics, "let's see: She wants to be friends, he wants more, and yet she croons, 'I'm giving you everything/All that joy can bring'? She's as confused as I am. Better to revel