Santa Claus called "Operation Santa" to ensure that letters to Santa are adopted by charitable organizations, major corporations, local businesses and individuals in order to make children's holiday dreams come true from coast to coast. Those seeking a North Pole holiday postmark through the USPS, are told to send their letter from Santa or a holiday greeting card by 10 December to: North Pole Holiday Postmark, Postmaster, 4141 Postmark Dr, Anchorage, AK 99530-9998. In 2006, according to the UPU's 2007 study and survey of national postal operations, France's Postal Service received the most letters for Santa Claus or "Père Noël" with 1,220,000
Santa Claus 20th century. The image of Santa Claus as a benevolent character became reinforced with its association with charity and philanthropy, particularly by organizations such as the Salvation Army. Volunteers dressed as Santa Claus typically became part of fundraising drives to aid needy families at Christmas time. In 1937, Charles W. Howard, who played Santa Claus in department stores and parades, established the Charles W. Howard Santa School, the oldest continuously-run such school in the world. In some images from the early 20th century, Santa was depicted as personally making his toys by hand in a small workshop like a craftsman.