Tottenham Hotspur F.C. shield featuring a number of local landmarks and associations. The lions flanking the shield came from the Northumberland family (of which Harry Hotspur was a member). The castle is Bruce Castle, 400 yards from the ground and the trees are the Seven Sisters. The arms featured the Latin motto "Audere Est Facere" (to dare is to do). In 1983, to overcome unauthorised "pirate" merchandising, the club's badge was altered by adding the two red heraldic lions and the motto scroll. This device appeared on most Spurs' playing kits for the next 23 years. In 2006, in order to rebrand and
Est! Est!! Est!!! di Montefiascone Est! Est!! Est!!! di Montefiascone as "usually the dullest white wine with the strangest name in the world." Wine writers Joe Bastianich and David Lynch compares Est! Est!! Est!!! di Montefiascone to the Tuscan wines from Vernaccia di San Gimignano saying that the region's "...history is more compelling than what's currently in the glass." The story behind the name of Est! Est!! Est!!! di Montefiascone has been widely repeated for centuries and, though likely apocryphal, has served as a tourism draw for the region and gives some notoriety to the wine. While variations of the tale exist, the basic legend