Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Cat Stevens' comments about Salman Rushdie if Salman Rushdie entered a restaurant in which I was eating, I said, "I would probably call up Ayatollah Khomeini"; and, rather than go to a demonstration to burn an effigy of the author, I jokingly said I would have preferred that it'd be the “real thing”. The content of the broadcast was reported in "The New York Times" on 23 May 1989, a week before the show's planned airing. He and other Muslim participants "objected to cuts" that "omitted the Muslim justification for punishment of blasphemy." According to Stevens, his last comments on the innocence of Rushdie, were not