2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
African nations at the FIFA World Cup before playing any matches. No African countries applied to compete at the 1950 FIFA World Cup. Egypt was the only African country to apply to compete at the 1954 World Cup. They were placed in a two-team group with Italy, but lost 1–2 in Cairo and 1–5 in Milan, and thus did not qualify for the World Cup. Egypt, Ethiopia, and Sudan all applied to enter the qualification process for the 1958 FIFA World Cup, but Ethiopia's entry was rejected by FIFA. Egypt and Sudan competed in an Africa/Asia zone with ten Asian countries for one spot at the World