1999–2000 in English football football programme on British television, is set to end after next season as a result of ITV's £183 million deal to show highlights from Premier League games. 20 June 2000 — Chelsea sign Icelandic striker Eiður Guðjohnsen from Bolton Wanderers for £5 million. 1999–2000 in English football The 1999–2000 season was the 120th season of competitive football in England. Manchester United were crowned FA Premier League champions with an 18-point margin over runners-up Arsenal and with just 3 league defeats all season. This was despite their failure to retain the European Cup and withdrawal from the FA Cup in order
English football sponsorship 2002–03 through 2005–06, the FA Cup did not have a dedicated sponsor, but instead shared the team of sponsors of The Football Association. From 2006 to 2011, the FA Cup was known as "The FA Cup sponsored by E.ON" due to a deal with energy company E.ON. From the 2011–12 season to the 2013–14 season, the FA Cup was sponsored by Budweiser Beer and known as the FA Cup with Budweiser. Shirt sponsorship in English football clubs was first pioneered by the non-league club Kettering Town F.C. in 1976, and this practice then spread to the major clubs. English football