The Man of Steel (comics) and archenemy Lex Luthor, who was re-branded from a mad scientist to a powerful businessman and white-collar criminal. The series's legacy persisted, as it set the new status quo for all of the ongoing Superman comic series for many years after it was published. The story stayed in DC Comics continuity as the origin of Superman until it was expanded upon in the 2003 limited series "", which stayed canon until 2009. The title is a reference to one of Superman's nicknames which touted his invulnerability making him the "Man of Steel." It was later used as the title of
Man of Steel (sculpture) from across the region. Thousands of people with local connections and personal recollections have already donated to support the project. The Rotherham Heart of Steel is a full-size replica of the 'Heart of Steel' and was unveiled in the Minster Gardens in Rotherham town centre on 4 July 2015. At the same time The Steel Man charity - Yorkshire Icon Ltd (reg no 1159282) - announced its official collaboration with the British Heart Foundation; 10% of all donations to the Heart of Steel appeal will support the BHF and their important work in life-saving heart research. The Rotherham Heart of