The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond Theme head of United Artists Music, that though the producers would not give him any more money or a writing credit they would get in touch with him if there was another Bond film made. Within the Bond films themselves, many different arrangements of the theme have been used, often reflecting the musical tastes of the specific times. The electric guitar version of the theme is most associated with the Sean Connery era although it was also used in some Roger Moore films, in Timothy Dalton's final film "Licence to Kill" and in the Bond films starring Pierce Brosnan with scores