Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Waukesha Beach Railway no attractions to make it popular as a resort. The new rail road, which was long, brought it within easy reach of Pewaukee Lake, a beautiful sheet of water about six miles long and a mile and a half wide. The railway was intended simply for summer pleasure travel to the lake and was planned to be shut down in winter. The railway line connected the terminus at the North-western Railroad depot in Waukesha with the beach of the lake. The railway company carryied out extensive improvements at the beach, which it owned, and it became a beautiful spot. The