Serval this name dates back to 1771. Another name for the serval is "tierboskat", Afrikaans for tiger-bush-cat. The serval is a slender, medium-sized cat; it stands at the shoulder and weighs , but females tend to be lighter. The head-and-body length is typically between . Males tend to be sturdier than females. Prominent characteristics include the small head, large ears, spotted and striped coat, long legs and a black-tipped tail that is around long. The serval has the longest legs of any cat relative to its body size, largely due to the greatly elongated metatarsal bones in the feet. The toes
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture