2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
History of the FIFA World Cup 1928, FIFA made the decision to stage their own international tournament. The 1932 Summer Olympics, held in Los Angeles, did not plan to include football as part of the programme due to the low popularity of the sport in the United States. FIFA and the IOC also disagreed over the status of amateur players, and so football was dropped from the Games. FIFA president Jules Rimet thus set about organizing the inaugural World Cup tournament. With Uruguay now two-time official world champions and due to celebrate their centenary of independence in 1930, FIFA named Uruguay as the host country. The