Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Triathlon at the Commonwealth Games Triathlon at the Commonwealth Games Triathlon is one of the sports at the quadrennial Commonwealth Games competition. It was first granted Commonwealth Games sport status in 2002. It is a core sport which has to be included in each competition's sporting programme. A para triathlon was first included as an optional sport in the Gold Coast 2018 games. Currently there are five triathlon events in the Commonwealth Games (Men's, Women's, Men's Para, Women's Para, and the Mixed Team Relay event). At the 1990 Commonwealth Games at Auckland, the Triathlon was a demonstration event; won by Erin Baker (women) and Rick