Áo dài ao dai experienced a revival beginning in late 1980s, when state enterprise and schools began adopting the dress as a uniform again. In 1989, 16,000 Vietnamese attended a Miss Ao Dai Beauty Contest held in Ho Chi Minh City. When the Miss International Pageant in Tokyo gave its "Best National Costume" award to an ao dai-clad Trường Quỳnh Mai in 1995, "Thời Trang Trẻ" (New Fashion Magazine) claimed that Vietnam's "national soul" was "once again honored". An "ao dai craze" followed that lasted for several years and led to wider use of the dress as a school uniform. No longer
Academic dress of the University of Cambridge events, while on special days (such as the days of General Admission to Degrees) full academical dress is worn, consisting of gown, hood and headdress with Doctors in festal dress. The University's officials also have ancient forms of academic dress, unique to the University. Most undergraduates buy or borrow a gown in their first week at Cambridge for the purpose of matriculation, which is the formal ceremony of enrolment in the University. It is more common to buy a gown, especially at the more traditional colleges, as the number of occasions on which it is worn quickly repays the investment.