Motifs in the James Bond film series next film to be produced was also usually named, in the format "James Bond will return..." or "James Bond will be back", although these were sometimes incorrect: "The Spy Who Loved Me" promised James Bond would return in "For Your Eyes Only", but after the success of "Star Wars", the producers decided to make "Moonraker" instead and "For Your Eyes Only" followed in 1981. The first Bond film, "Dr. No", included the introduction of the character of James Bond. Bond was introduced in an exchange near the beginning of the film in a "now-famous nightclub sequence featuring Sylvia Trench", to
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,