Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie Zia-ul-Haq. "Shame" won France's "Prix du Meilleur Livre Étranger" (Best Foreign Book) and was a close runner-up for the Booker Prize. Both these works of postcolonial literature are characterised by a style of magic realism and the immigrant outlook that Rushdie is very conscious of as a member of the Kashmiri diaspora. Rushdie wrote a non-fiction book about Nicaragua in 1987 called "The Jaguar Smile". This book has a political focus and is based on his first-hand experiences and research at the scene of Sandinista political experiments. His most controversial work, "The Satanic Verses", was published in 1988 (see section