Áo dài Vietnam is held each year in San Jose, California, a city that is home to a large Vietnamese American community. This event features an international array of designer ao dai under the direction of festival founder, Jenny Do. Fast pace of life in Vietnam during the decades of integration and development witnesses the changes in the traditional ao dai. This does not mean that the traditional ao dai is disappearing from Vietnamese life. Yet, it is becoming more adaptable to these modern days. The growing of the country day by day requires the changing and the ability of adapting. The
The dress first large-scale scientific study on the dress was published in "Current Biology" three months after the image went viral. The study, which involved 1,400 respondents, found that 57% saw the dress as blue and black; 30% saw it as white and gold; 11% saw it as blue and brown; and 10% could switch between any of the colour combinations. A small number saw it as blue and gold. Women and older people disproportionately saw the dress as white and gold. The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress