Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie him. Police contended that they were afraid Rushdie would read from the banned "The Satanic Verses", and that the threat was real, considering imminent protests by Muslim organizations. Meanwhile, Indian authors Ruchir Joshi, Jeet Thayil, Hari Kunzru and Amitava Kumar abruptly left the festival, and Jaipur, after reading excerpts from Rushdie's banned novel at the festival. The four were urged to leave by organizers as there was a real possibility they would be arrested. In India the import of the book is banned via customs. A proposed video link session between Rushdie and the Jaipur Literature Festival was also cancelled