The Tailor (film) designer Thuy Nguyen introduced her collection "Co Ba Sai Gon" in the second night of International Vietnam Fashion Week Fall Winter 2017. Ngo Thanh Van was the first face of the show, portraying in 1960 inspired ao dai next to a traditional sewing machine and began "slowly yet mysteriously walking" on the catwalk. November 5, 2017, the crew hold a meet up named "Ao Dai Day" with chosen audiences at BHD Vincom Mega Mall box office in Thao Dien, where the early premiere of the movie and teasers of two music videos were also released. Five days before the release
Aoi Matsuri of Saiō-Dai was to maintain ritual purity and to represent the Emperor at the festival. Now, the role of the Saiō-Dai is played by an unmarried woman in Kyoto. She is dressed in the traditional style of the Heian court. Traditional Heian court dress for women would be wearing several layers of exquisitely colored silk robes. The Saiō-Dai wears twelve layers of the traditional style robes (jūnihitoe). To maintain ritual purity, the Saiō-Dai goes through several ceremonies of purification before the procession of the festival. The Imperial Messenger leads the festival procession on horseback. During the Heian period he would