Áo dài the "ngũ thân" as a modern dress in the 1920s and 1930s. The updated look was promoted by the artists and magazines of Tự Lực văn đoàn (Self-Reliant Literary Group) as a national costume for the modern era. In the 1950s, Saigon designers tightened the fit to produce the version worn by Vietnamese women today. The dress was extremely popular in South Vietnam in the 1960s and early 1970s. On Tết and other occasions, Vietnamese men may wear an "áo gấm" (brocade robe), a version of the ao dai made of thicker fabric. Academic commentary on the ao dai emphasizes
The Tailor (film) Nguyen, as both wanted to make movie about Vietnamese women. Especially, Ngo Thanh Van owns an admiration toward ao dai in general. In Lunar New Year 2017, there were many discussions leading Ngo Thanh Van come to realize that "the young generation don't know much about ao dai and their interest for ao dai becomes less". Therefore, she and Thuy Nguyen decided to bring "ao dai to big screen" so everyone could recognize "the dreamy beauty of one woman in ao dai". After quite a time working on the script and tons of idea switching, Ngo Thanh Van had to