James Bond filmography portrayal of Bond into the history of the others in the series through the post-credits sequence use of the , previously seen in "Goldfinger" and "Thunderball", "thus immediately evoking the memory of [Sean] Connery". Brosnan's characterisation of Bond was seen by Jeremy Black as being "closer to the Fleming novels than Moore ... yet he is also lighter and less intense than Dalton". Black also commented that the shift in character in the first three films reflected changing social opinions, with Bond not smoking. Brosnan was clear he wanted to change Bond's smoking habit, saying "I don't give a damn
Sean Connery Say Never Again" (1983). All seven films were commercially successful. James Bond, as portrayed by Connery, was selected as the third-greatest hero in cinema history by the American Film Institute. Connery's selection for the role of James Bond owed a lot to Dana Broccoli, wife of producer "Cubby" Broccoli, who is reputed to have been instrumental in persuading her husband that Sean Connery was the right man. James Bond's creator, Ian Fleming, originally doubted Connery's casting, saying, "He's not what I envisioned of James Bond looks", and "I'm looking for Commander Bond and not an overgrown stunt-man", adding that Connery