James Bond in film of the funding for the Bond films, fell into financial difficulties following the box office failure of "Heaven's Gate" (1980), bringing uncertainty to the future of the funding. The situation was resolved in May 1981, when Metro-Goldwyn-Mayer acquired United Artists. Following "For Your Eyes Only", Roger Moore had expressed a desire to stop playing James Bond. His original contract had been for three films, a requirement fulfilled with "The Spy Who Loved Me". Subsequent films had been negotiated on a film-by-film basis. The producers engaged in a semi-public quest for the next actor to play Bond, which would be for
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so