Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Salman Rushdie controversy, provoking protests from Muslims in several countries. Death threats were made against him, including a "fatwā" calling for his assassination issued by Ayatollah Ruhollah Khomeini, the Supreme Leader of Iran, on 14 February 1989. The British government put Rushdie under police protection. In 1983 Rushdie was elected a fellow of the Royal Society of Literature, the UK's senior literary organisation. He was appointed Commandeur de l'Ordre des Arts et des Lettres of France in January 1999. In June 2007, Queen Elizabeth II knighted him for his services to literature. In 2008, "The Times" ranked him thirteenth on its list