Salman Rushdie where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express. Collaborating with the musician Ronnie Bond, Rushdie wrote the words for an advertising record on behalf of the now defunct Burnley Building Society which was recorded at Good Earth Studios, London. The song was called "The Best Dreams" and was sung by George Chandler. It was while he was at Ogilvy that he wrote "Midnight's Children", before becoming a full-time writer. Rushdie's first novel, "Grimus" (1975),
Cat Stevens' comments about Salman Rushdie mass burning of Cat Stevens' records, later changed to a mass steamrolling. Islam claimed that he had earlier unsuccessfully asked his record company to stop production of his Cat Stevens records but they had refused on economic grounds. Commenting on the controversy regarding the United States government's 2004 refusal to allow Stevens/Islam to enter the country, Middle East scholar Juan Cole criticised him, saying that he "never forgave him [Stevens] for advocating the execution of Salman Rushdie," and claiming he had "later explained this position away by saying that he did not endorse vigilante action against Rushdie, but would rather