Ira Gershwin Ira Gershwin Ira Gershwin (born Israel Gershowitz, December 6, 1896 – August 17, 1983) was an American lyricist who collaborated with his younger brother, composer George Gershwin, to create some of the most memorable songs of the 20th century. With George he wrote more than a dozen Broadway shows, featuring songs such as "I Got Rhythm", "Embraceable You", "The Man I Love" and "Someone to Watch Over Me". He was also responsible, along with DuBose Heyward, for the libretto to George's opera "Porgy and Bess". The success the Gershwin brothers had with their collaborative works has often overshadowed the creative
Ira Goldstein banker who reminds him of his (by now) huge bagel business. Goldstein immediately returns to New Zealand to re-assume management of his bagel empire and once again take possession of his palatial Auckland home. Soon, however, his former boss arrives on his doorstep, destitute after being fired (possibly due to economic recession, although this is not clarified). Ira tells him to go to New York and find out what makes their bagels different, thereby turning the first commercial in the series on its head (Ira was originally ordered by his boss to go to "New Zealand" to find out what