The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
1970s in film around the world (garnering the film high honors at the Cannes Film Festival and several BAFTA Award nominations). Sean Connery returned to the role of James Bond in 1971 in "Diamonds Are Forever" after George Lazenby filled the role in 1969. Roger Moore succeeded Connery in 1973 with an adaptation of Ian Fleming's "Live and Let Die" which was the most successful of his Bond films in terms of admissions. "Live and Let Die" was followed by an adaptation of "The Man with the Golden Gun" in 1974, which at the time garnered the lowest box office taking of any