2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design
FIFA World Cup as a dress rehearsal for the upcoming World Cup. It is contested by the winners of each of the six FIFA confederation championships, along with the FIFA World Cup champion and the host country. FIFA also organises international tournaments for youth football (FIFA U-20 World Cup, FIFA U-17 World Cup, FIFA U-20 Women's World Cup, FIFA U-17 Women's World Cup), club football (FIFA Club World Cup), and football variants such as futsal (FIFA Futsal World Cup) and beach soccer (FIFA Beach Soccer World Cup). The latter three do not have a women's version, although a FIFA Women's Club World Cup