Viva Forever Viva Forever "Viva Forever" is a song recorded by English girl group the Spice Girls for their second album, "Spiceworld" (1997). It was written by the group with Matt Rowe and Richard Stannard, whilst produced by the latter two. The song was released on 20 July 1998 in the United Kingdom and received critical acclaim. The song also charted fairly well becoming the band's seventh UK number one single gaining a Platinum certification whilst also topping the charts in New Zealand. The single was a commercial success despite poor promotion. An accompanying music video directed by Steve Box was released
Emma Bunton in the United Kingdom. In the weeks leading up to the release, the video for "Wannabe", got a trial airing on The Box music channel. The song proved to be a global hit, reaching number 1 in 35 countries. and becoming the biggest-selling single by an all-female group of all time. It was followed by nine further number-one singles from their albums "Spice", "Spiceworld" and "Forever". Each member of the group received a nickname from the media. Bunton was named "Baby Spice". Other successful releases followed, including "Say You'll Be There" and "2 Become 1" from "Spice", and "Spice Up