Áo dài ao dai experienced a revival beginning in late 1980s, when state enterprise and schools began adopting the dress as a uniform again. In 1989, 16,000 Vietnamese attended a Miss Ao Dai Beauty Contest held in Ho Chi Minh City. When the Miss International Pageant in Tokyo gave its "Best National Costume" award to an ao dai-clad Trường Quỳnh Mai in 1995, "Thời Trang Trẻ" (New Fashion Magazine) claimed that Vietnam's "national soul" was "once again honored". An "ao dai craze" followed that lasted for several years and led to wider use of the dress as a school uniform. No longer
The Tailor (film) Nguyen, as both wanted to make movie about Vietnamese women. Especially, Ngo Thanh Van owns an admiration toward ao dai in general. In Lunar New Year 2017, there were many discussions leading Ngo Thanh Van come to realize that "the young generation don't know much about ao dai and their interest for ao dai becomes less". Therefore, she and Thuy Nguyen decided to bring "ao dai to big screen" so everyone could recognize "the dreamy beauty of one woman in ao dai". After quite a time working on the script and tons of idea switching, Ngo Thanh Van had to