Áo dài traditional ao dai is not the exception. It is not because the design of the ao dai does not fit to the aesthetic point of view of modern Vietnamese. Actually, because the traditional ao dai is inconvenient in daily life, it must be “modernized”. Indeed, the design of the ao dai is no longer suitable for working or travelling on transportation. Moreover, the extreme weather in Viet Nam makes citizens uncomfortable when wearing the ao dai. Besides, it is wardrobe malfunction that causes to the fear of wearing the ao dai in daily activities. Thus, people change the ao dai
Miss Asian America community-based projects, service learning, and presentations in their heritage language. Cultural integration and the introduction of neoliberal values have also been examined through the prism of the Miss Asian America Pageant extensively by women's studies scholars. Professor Nhi T. Lieu, in studying Miss Asian America pointed to the pageant's role in promoting capitalism and neoliberal values presented within traditional contexts such as the utilization of the Vietnamese women's garment known as the ao dai. Lieu adds that the role of technology in beauty pageants also enabled the introduction of modernity and consumer goods to many Asian American households in attendance