Blackpool Pleasure Beach park opened its first wooden roller coaster which was known as "The Scenic Railway". It was during this time that the park began to trade under the name "Blackpool Pleasure Beach". In 1909, Bean expanded the Pleasure Beach business by purchasing a second amusement park up the coast in Morecambe under the name "West End Amusement Park", which would later become Frontierland, Morecambe. The success of the Morecambe park led to a third amusement park opening four years later in Southport under the name Pleasureland Southport. Meanwhile, the Pleasure Beach was developed with frequent large scale investments including "The Velvet
Pleasure Beach -- the 23 passenger Lewis H. Latimer and the 18 passenger Gustave Whitehead -- will run frequently from the fishing pier on Seaview Avenue to the T-Pier on Pleasure Beach. "Upon arrival on the T-Pier on Pleasure Beach, it’s about a half-mile walk along a boardwalk to the beach area. While en route, visitors will pass an info depot where beach goers will be able to ask questions and gain more information about the park. "After passing the info depot, visitors will come upon a pavilion and relaxation area that includes several bathrooms, showers, picnic tables and a limited concession