Áo dài traditional ao dai is not the exception. It is not because the design of the ao dai does not fit to the aesthetic point of view of modern Vietnamese. Actually, because the traditional ao dai is inconvenient in daily life, it must be “modernized”. Indeed, the design of the ao dai is no longer suitable for working or travelling on transportation. Moreover, the extreme weather in Viet Nam makes citizens uncomfortable when wearing the ao dai. Besides, it is wardrobe malfunction that causes to the fear of wearing the ao dai in daily activities. Thus, people change the ao dai
DAI (company) one of DAI's projects in 2010 described it as a "model of success". After the United States invaded Iraq in 2003, DAI won a project to help provide effective governance in the country. Other projects in Iraq covering agriculture and the restoration of the Iraqi Marshlands were to follow. For his work on the later project, DAI's Peter Reiss was awarded the Lourdes Arizpe award by the American Anthropological Association. The company established DAI Palestine in 2004. Following the Asian tsunami in December of that year DAI was recognized for its efforts in both Indonesia and Sri Lanka by then