Ironman Triathlon interested participants. In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman brand, for $3 million from Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. A number of non-WTC full distance triathlons have been held since the mid-1990s. The limited number of WTC-sanctioned events, and the limited number of entries available per race, have combined with a growth in the sport that has created demand for these non-trademarked events.
Mooloolaba Triathlon the series for the new year, this World Cup event consistently attracts thousands of spectators and a very strong international field. In 2011, the world’s top triathletes raced for a prize pool totalling US$100,000. In the 2013, the swim leg of the race was moved to the Mooloolah River for safety reasons after Tropical Cyclone Sandra created huge swells. Mooloolaba Triathlon The Mooloolaba Triathlon is an annual triathlon held in Mooloolaba, Queensland, Australia since 1993. It begins with open water swimming, then cycling and running. USM EVENTS owns and manages the Mooloolaba Triathlon Festival. The Mooloolaba Triathlon Festival (MTF) celebrated