Seriema found on fairly dry open country, the red-legged seriema preferring grasslands and the black-legged seriema preferring scrub and open woodland. They give loud, yelping calls and are often heard before they are seen. They have sharp claws, with an extensible and very curved second toe claw. Ecologically, the seriema is the South American counterpart of the African secretary bird. They feed on insects, snakes, lizards, frogs, young birds, and rodents, with small amounts of plant food (including maize and beans). They often associate with grazing livestock, probably to take insects the animals disturb. When seriemas catch small reptiles, they beat
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture