The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
Motifs in the James Bond film series No", with Bond leaving a corpse in a car outside Government House and asking the Duty Sergeant to make sure he didn't get away, whilst in "Goldfinger", Bond electrocutes a man in a bath, before commenting, "Shocking, positively shocking". During Sean Connery's Bond films, the humour was delivered by Connery to soften a violent situation, such as the electrification, or his shooting a villain with a spear gun and saying "I think he got the point". The humour changed towards innuendo and self-mockery during the Roger Moore films, with his jokes delivered with what media historian James Chapman considered to