Viva Forever! (musical) Viva Forever! (musical) Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and was directed by Paul Garrington. Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". The show generated over £2,000,000 in pre-opening ticket sales. "Viva Forever!" was panned by critics, receiving some of the
Emma Bunton in the United Kingdom. In the weeks leading up to the release, the video for "Wannabe", got a trial airing on The Box music channel. The song proved to be a global hit, reaching number 1 in 35 countries. and becoming the biggest-selling single by an all-female group of all time. It was followed by nine further number-one singles from their albums "Spice", "Spiceworld" and "Forever". Each member of the group received a nickname from the media. Bunton was named "Baby Spice". Other successful releases followed, including "Say You'll Be There" and "2 Become 1" from "Spice", and "Spice Up