The Incredible World of James Bond narration was to have been originally given by Sean Connery. However, when Connery read the script and found out they were referring to James Bond as an actual person he refused to do the show. Telephone calls from Joan Crawford who was a major shareholder in Pepsi Cola, the sponsor of the show, failed to sway Connery and his narrating chores were taken by Alexander Scourby. Pepsi Cola used the special to unveil commercials for its latest products. The special is available as a featurette on the "James Bond Ultimate Edition" DVD of "Thunderball". Pepsi Cola and Frito Lay also
James Bond filmography by Connery, was selected as the third-greatest hero in cinema history by the American Film Institute. When Sean Connery had been cast in November 1961, David Niven had been Fleming's choice for the role as the actor reflected his image of the character. In 1965 producer Charles Feldman signed Niven to play Sir James Bond for "Casino Royale", a film not made by Eon Productions. Connery and Peter Sellers had both turned down the role. Niven was 56 when he played Bond and his characterisation was that of an elderly man who had won the Victoria Cross at the Siege