Pride Park Stadium Pride Park Stadium Pride Park Stadium, commonly known as Pride Park, is an all-seater football stadium in Derby, England, that is the home ground of English Football League club Derby County. With a capacity of 33,597, it is the 16th-largest football ground in England and the 20th-largest stadium in the United Kingdom. Located on Pride Park, a business park on the outskirts of Derby city centre, the stadium was built as part of the commercial redevelopment of the area in the 1990s. Derby County have played at the ground since it opened in 1997 as a replacement for their former
Pride Park Stadium this phase of the development will create a further 25 jobs." A phase 2 of the plaza will be considered once the velodrome has opened and will add further to the vitality and vibrancy of Pride Park. Derby-based FHP have been appointed as letting agents for the scheme. On 7 December 2013, Pride Park was renamed the iPro Stadium in a £7 million sponsorship deal with global sports' drink company iPro. The club announced the cancellation of the sponsorship deal on 18 November 2016, reverting the stadium's name back to Pride Park. The highest attendance at Pride Park Stadium for