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["請問應如何解釋「通路權力」？","通路系統中，影響力最大的成員所擁有的特別待遇","某個通路成員影響或控制其他成員行為的能力","通路系統中無形的規範與應盡的義務","通路成員面對及處理通路衝突的能力","B"]
["行銷人員可以考慮一些方式去制定定位策略，以下何者最「不」適當?","強調一個或多個產品屬性\n","針對某一種類型的消費者來定位","使用 BCG 矩陣評估旗下現有產品的投資組合策略 \n","強調產品適合特別的使用情境 \n","C"]
["若產品不易儲存或易損壞腐敗，則通路設計策略應符合什麼原則？","倉儲地點愈多愈好","通路長度愈短愈好","銷售市場範圍愈大愈好","通路商密集度愈小愈好","B"]
["下列有關策略規劃過程的敘述，哪一個是正確的?","必須先設定公司策略，才能設定公司目標","必須先設定公司使命，才能進行公司策略規劃","必須先有內外部環境分析，才能設定公司使命","必須先有策略方向，才能進行內外部環境分析","B"]
["品牌聯想可以提供廠商許多價值，以下何者「不」屬於之？","做為成功品牌延伸的基礎","協助消費者萃取與處理資訊","提供差異化的定位","有利於達到規模經濟","D"]