Which online professional profile is more formal?
Sales professional with strong interpersonal skills. Sales pro who can really sell and is great with people.
Informal writing is typically used in casual situations or when communicating with someone you know well. Informal language often expresses familiarity and tends to sound more like speech. It uses more conversational language, such as slang, idioms, abbreviations, imprecise language, and contractions.
Formal writing is typically used in academic and business writing or when writing directly to an authority figure. It tends to be more courteous and impersonal, avoiding overly familiar or conversational language.
Compare the following sentences.
Informal: Yeah, ostriches can't fly, but I think they're awesome.
More formal: Ostriches may be flightless, but they're remarkable runners.
Most formal: Though flightless, ostriches are remarkable runners.
The second online professional profile is more formal. It uses more elevated language (sales professional, strong interpersonal skills). The other professional profile uses imprecise language (really) and abbreviations (sales pro).