Suppose Jordan decides to get the chocolate-chip cookie dough ice cream. Which result would be a cost?
Jordan will get a free waffle cone. He will enjoy the waffle cone. Jordan will give up the chance to eat the butter pecan ice cream. He likes this flavor more than chocolate-chip cookie dough.
Jordan is deciding whether to get butter pecan ice cream or chocolate-chip cookie dough ice cream. He likes butter pecan more than chocolate-chip cookie dough. But a scoop of chocolate-chip cookie dough ice cream comes with a free waffle cone.
Before you decide to do something, it is often helpful to list costs and benefits.
Costs are what you give up or spend when you decide to do something. Costs involve giving up things that you want or need.
Benefits are what you gain or save when you decide to do something. Benefits involve gaining something that you want or need.
This result is a cost. It involves giving up or spending something that Jordan wants or needs:
Jordan will give up the chance to eat the butter pecan ice cream. He likes this flavor more than chocolate-chip cookie dough.