Generate text that refutes this claim: Any changes in advertising should come from businesses themselves rather than through banning.  Banning requires a legal framework and enforcement mechanism. External organizations interfere with the ability of business to conduct business. Should the social cultural environment change, businesses are likely to respond to the attitudes of their consumers. A recent change in the California Milk Board's website occurred due to public pressure.1 Social corporate responsibility is another possibility which business could embrace if changing social attitudes develop.2Banning is a repressive method which interferes with competition. Self determined methods should be allowed to competitors in the economic marketplace. Therefore, any changes in advertising should come from the business community rather than through banning. 1 Kumar, Sheila. "Milk Board Alters Sexist PMS-Themed Ad Campaign." The Huffington Post. 2011/July 22. 2 Skibola, Nicole. "Gender and Ethics in Advertising: The New CSR." Forbes.com. 2011/August 4
media modern culture television gender house would ban sexist advertising
Even though some businesses have responded to public opinion, there are sufficient international commitments which address gender inequality in all societies. The Universal Declaration of Human rights and subsequent conventions have acknowledged the overwhelming need to set policies and practices into motion which deal with the rights of women and children. Waiting upon the private sector to respond to needed changes in social attitudes which demean certain groups of citizens, is to slow, too inefficient, and until actions are taken does not solve the inherent problems we have discussed. Eating disorders, diminished self images, and the promotion of women as sexual objects has immediate harms for women and influences the socialization of children. Men as well suffer from stereotypes about attractiveness, body images, and sexuality. Therefore problems created from sexist advertising need to be addressed now rather than around the hope that business fuelled by its concern for profit will take appropriate action to create and design ads that avoid sexist advertising. Advertising campaigns need to be planned with standards in mind not simply wait for public response when ads have be found offensive. The California Mild board example you provide illustrates this after-the-fact approach.