Generate text that refutes this claim: Individuals have a choice and right to respond to ads and their meaning.  Consumers have a choice to expose themselves to advertising through their own personal behaviour. Advertisements can be ignored by the consumer and deleted at will. Interpretation of the ad depends on the attitudes of the receiver. The purchase and consumption of beauty products is the personal choice of a buyer. How ads attract and influence is determined by individual beliefs and values of the audience member. Some feminists believe that institutional power structures set up a "victim" mentality in women and fail to empower them by placing dependence upon power structures to make choices for women.1 If consumers wish to embrace the ideals or values represented in ads, this should be their choice. Therefore the right to self determine one's consumer behaviour should be left to the individual. 1 Thomas, Christine. "The New Sexism." Socialism Today, Issue #77. 2003/September
media modern culture television gender house would ban sexist advertising
It is true that individuals do have the right to consume media and have some power over how they perceive and respond to media. However, since the nature of advertising is always planned for public consumption, then ads contribute to existing attitudes inside a person. When slaves in the U.S. were marketed and sold according to the content of advertising, a social system was being perpetrated. When the injustices of slavery were acknowledged both the business and the marketing of slaves ceased to exist. When the greater social good of justice is held over individual choice, social good should prevail. Advertising which demeans the value of certain groups of citizens is not appropriate for the public marketplace. Although Individual choice and freedom of choice are to be valued, public messages by the nature of their public audience, must serve the greater society. Pornography in the public airways is often regulated and banned because it is seen as potentially harmful to women and children of a society. Due to the public nature of advertising then, the greater society has a more important right than that of individuals.