Generate text that refutes this claim: Sexist advertising is profitable  Business has a compelling self interest to make a profit and advertising is integral to that endeavour. The profit from business allows for economic growth without which individual states and the world's economy could not survive. Competition drives the marketplace of products and ideas. And, advertising is the primary method through which those products, services and ideas are made known to the public. When banning is placed upon advertising, the ability to compete and survive in the economic marketplace is threatened. Therefore, the compelling need to make a profit is legitimizes the need for advertising.
media modern culture television gender house would ban sexist advertising
Although business has a compelling self interest to make a profit and advertising is integral to that endeavour, business does not necessarily sacrifice its profit when curbing sexist advertising. If messages are harmonizing with social attitudes, then advertising which appeals to the greater good of gender equality does not necessarily harm but could enhance business credibility. The Benneton ads have often embraced a social consciousness to promote the public good while making a profit. The affirmative has acknowledged that for advertising to be effective they have to connect to values held within the community. As more awareness develops about the negative influence of sexist advertising, business is likely to benefit from the banning of sexist ads.