Generate text that refutes this claim: The sale of personal data makes for better advertising that benefits consumers  By targeting demographics and personal profiles by way of acquiring and utilizing personal data, businesses are able to put forward their services in a more targeted fashion in order to reach their target markets and to more effectively understand the broader market more generally. The limited budgets that constrain all companies has traditionally forced producers in the mass market to advertise to broad demographics and majority markets, resulting in a relative dearth of niche markets and breadth of services available in the mass market. Utilizing personal data effectively allows firms to enrich the lives of all consumers by expanding the range of marketable products and the furnishing of services to more eclectic tastes. [1] The vast numbers of websites and services proliferating online makes it much harder for people to find what they are looking for, but more importantly what they are not looking for but would want if they knew it existed. Data-mining allows for the channels of information to flow more effectively to consumers (Columbus, 2012). On the individual level companies are able to create individual profiles from information, so they can target them directly with things that might interest them. This strategy is used on Facebook, for example, users are shown ads that most fit their profiles giving them access to services they might not have ever found without the service.  [1] Deighton, J. and J. Quelch, “Economic Value of the Advertising-Supported Internet Ecosystem”. IAB Report. 2009,
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It is difficult to see how this advertising is better for business overall. The consumer still has the same amount of money so will overall still spend the same amount. They may spend it on different things as a result of more targeted advertising, assuming that the consumer is not alienated by the personalised advertising, but is that a benefit? Moreover even if companies are successful in advertising their wares more effectively to their customers, it does not change the fundamental violation of privacy upon which such advertising relies. The norm of selling personal data is hugely dangerous to engender in society, as it produces more and more a sense of entitlement to others’ personal lives.