Generate text that refutes this claim: Profit margins are too small  A major problem for Tunisia’s tourism sector is the small profit margin. The industry’s main targets are European, middle class income visitors on package holidays to sea-side resorts. This has resulted in a low per-capita spending rate as food, drink and travel are all usually included in sea-side holiday resorts. Average per-capita spending for tourists in Tunisia amounted to around $385 in 2012 which is low when compared to Egypt’s $890 and Greece’s $10001. This reliance on a low-profit niche in the tourism industry is a systematic flaw which will not provide the economic growth which the country needs.  1) Achy,L. ‘The Tourism Crisis in Tunisia Goes Beyond Security Issues’, Al Monitor, 26 June 2012
business economic policy africa house believes tunisia should not rely tourism
Even an all inclusive package holiday benefits the economy through buying local products and hiring staff locally. To get beyond the lower end of the market Tunisia is diversifying its tourism for more profitable gains through cultural activities which can be charged separately to board and lodging.  Cultural tourism equates to around 37% of worldwide tourism1 and Tunisia is beginning to further embrace this aspect. The set of the fictional planet of Tatooine from the Star Wars films is a popular destination for tourists, although this is now threatened by sand dunes2. There are other notable locations which are not threatened however. The ancient city of Carthage, excavated in the mid-19th century, the world heritage site of Kairouan, and the Saharan desert are prominent destinations for cultural tourism. The growth of this sub-sector could incur more profitable gains.