Generate text that refutes this claim: A tax is not an effective instrument to fight obesity  There are very legitimate concerns whether artificially increasing the cost of fatty food by specifically targeting it with a tax would have a significant effect on the obesity trend.  In fact, research shows that a fat tax would produce only a marginal change in consumption – not the dramatic shift in public awareness the proponents of the fat tax are hoping for. The reason, LSE researchers believe, is simple: “those on the very poorest diets will continue to eat badly.” [1]  Other than the economic reasons for such behavior, it could be argued that is also a thing of habit and culture: fast fatty food is quick, accessible and tasty. [2] Thus while a tax might be useful in reducing things such as the use of cigarettes – which are at heart an unnecessary “luxury” and thus more easily affected by the price – eating food, whether junk or not, is necessary. It also seems that the fast fatty kind of food is fulfilling a specific need, a need for a quick, tasty and filling meal, something people consider worth paying good money for.  The fight against obesity ought to be multifaceted, complex and well thought out – and a fat tax is none of those things. We should approach the issue with more cunning and introduce other programs: such as increasing the availability of healthy food by introducing healthy vending machines; [3] increasing the amount of physics exercise by requiring it in school, improving possibilities for recreation and access to public transportation thus encouraging people to burn more calories [4] and, most importantly, proper education on the topic if we want to create lasting change. [5]  [1] Tiffin, R., Salois, M., A fat tax is a double whammy for the poor – it will do little to prevent obesity in those on lower incomes, and will hurt them financially, published 9/2/2011,  , accessed 9/12/2011  [2] Hitti, M., Top 11 Reasons For Fast Food's Popularity, published 12/3/2008,  , accessed 9/14/2011  [3] Yara, S., Best And Worst Vending Machine Snacks, published 10/6/2005,  , accessed 9/14/2011  [4] CDC, Recommended Community Strategies and Measurements to Prevent Obesity in the United States, published 7/24/2009,  , accessed 9/14/2011  [5] Bunce, L., ‘Fat tax’ solutions ignore wider social factors driving junk food habits, published 8/16/2010,  , accessed 9/12/2011
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Though one might be inclined to agree with the statement, that a fat tax on its own would be insufficient to solve the problem of rising obesity, it is also simply not the case.  There are numerous educational campaigns underway, from celebrity chef Jamie Oliver’s school dinners to the first ladies ‘Let’s move’ that are effectively targeting that aspect of the fight against obesity.  What is needed to balance these is tangible action by the government that is able to underwrite and solidify what these campaigns are saying. In short, to help our society practice what we preach.