Generate text that refutes this claim: The creative commons is a more effective means for artists to build and expand their reach and markets than traditional copyright licensing arrangements  The nature of the internet and mass media on the 21st century is such that many artists can benefit from the freedom and flexibility that creative commons licenses furnish to them. Wider use by other artists and laymen alike helps artistic works “go viral” and to gain major impact that allow the artist to generate a name for his or herself and to attain the levels of earnings conventional copyrights are meant to help artists generate but that ultimately hamstring them. A major example of this is the band Nine Inch Nails, which opted in 2008 to begin releasing its albums through the creative commons. [1] Creative commons licenses are so remarkable because they can be deployed by artists to expand their markets, and to profit even more from their greater recognition. After all, the artists still retain control of the commercial uses of their work and are guaranteed under creative commons licensing regulations to be credited by users of their content. [2] Giving undue artistic and distribution control to the artists through constricting and outmoded copyright may mean less significant reach and impact of the work. The state should thus facilitate the sharing by mandating the distribution of art of all kinds under creative commons licenses.  [1] Anderson, N., “Free Nine Inch Nails albums top 2008 Amazon MP3 sales charts”, arstechnica, 7 January 2009,   [2] Creative Commons. “About the Licenses”. 2010.
arts science censorship ip digital freedoms access knowledge house believes all
Choosing to release one’s work into the viral market may be a shrewd business and artistic move, or it might not. All of this depends on the individual artist and the individual work. Nine Inch Nails both has the money that they can afford to take the risk and the name recognition that means they can be sure some fans will purchase the music, this is not the case with most artists. Thus the decision can really only be made effectively and fairly by the artists themselves. Trying to usurp that choice through a state mandate only serves to undermine the artist’s creative vision of how he or she wishes to portray and distribute their work to the world.