Generate text that refutes this claim: Facebook provides an information point  Undoubtedly, one of the most important aspects which will influence your efforts to improve your life is your ability to take advantage of every opportunity which comes up. Obviously, one of the, if not the, best way to do this is to stay connected with the world around you, this enables you to be able to quickly find out about job opportunities, sporting competitions or social events in your area. Facebook created and developed an efficient, extremely widely visited platform on which millions of users can get in touch with each other. This can prove to be an extremely useful tool both for companies or event planners and direct customers. No matter if we are talking about Google's new hiring policy or Toyota's new discount, an upcoming music festival or a football tournament for amateur players, Facebook is informing the individuals about these events, keeping them connected with their community.  Social networks are more efficient to serving this purpose than other more conventional means like TV commercials because it is free. A very good example of this is the Kony 2012 campaign, which informed the people about the atrocities that happened in Uganda at the time, mainly relying only on social media. The Youtube video telling its story has more than 98 million views and also there were more posts on Facebook about Kony on March 6th and 7th than even Apple’s new iPad or TV releases. (1) No matter if we talk about TV ads, radio commercials or billboards, the price that has to be paid in order to promote an event is a big drawback for anyone who wants to inform the population. As a result, Facebook as with other social media is the online, cheap, efficient equivalent to an info point.  (1) Kyle Willis “Kony 2012 Social Media Case Study “, March 8, 2012
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It is true that a society in which information is widely available to the public is desirable, but what must be recognized that this argument of “social platform publicity” encounters two main problems.  First of all, unless your information is lucky enough to go viral if you really want efficient online advertising you will have to pay for it, even when it comes to social networks. “When Facebook launched its log-out screen ads, reports suggested it was charging $700,000 for them, but in reality they came bundled with a homage ad commitment, too. Buyers say they’re now selling log-out ads standalone for around $100,000.”(1). As a result, you can hardly call them “free”.  Secondly, online advertising comes merely as a back-up or as an addition to full-time campaign ads. No matter what kind of event we are talking about, if it is of general interest, the information will be distributed to the population. It will be either promoted by the company itself, if we are talking about a massive price discount for the new Toyota, or by the local or national media, if we are talking about a concert or a sporting event. The information will be more efficiently transmitted through advertising mechanisms, as this allows the targeting of certain groups of individuals who are interest in those events rather than relying on people stumbling onto a Facebook page. For example posting an ad announcing a new soccer competition in a sports magazine will be more effective as we know the readers will be interested. There are other means which serve the purpose of promoting information, the promoters will pick the best ones, which may or may not mean Facebook.  (1) Jack Marshall “What Online Ads Really Cost”, February 22, 2013