Generate text that refutes this claim: Run education campaigns instead  Education is an alternative. Campaigns such as #darkisbeautiful (dark is beautiful) in India are the model for advancing equality and marginalizing colourism in India. The campaign has had some success attracting stars, including some such as Vishaka Sing who have modelled for fairness creams, to campaign against the prejudice against darker skin tones. [1]  The heavy hand of legislation is not the correct tool – other methods from social media campaigns to changing practices in the fashion, beauty and media industries (such as has occurred in Dakar Fashion Week [2] ) will reduce the cultural demand.  [1] Krupa, Lakshmi, ‘Dark is beautiful’, The Hindu, 8 September 2013,   [2] Reuters, “Dakar fashion week bans models who use skin lightning cream”, South China Morning Post, 01 July 2013,
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Educational campaigns can and do work on many issues. However, they can only do so much in terms of making genuine progress. If you want to change attitudes – generally subconscious – more concrete action is needed. Legislation affects everyone while a campaign will only ever reach comparatively small numbers.