Generate text that refutes this claim: Since advertising is pervasive in mediated messages, it has the power to influence social attitudes.  Adverts occupy more public space than ever before in history. Due to technology, public space is global and ads can been seen around the world, in 2009 the UK became the first major economy where advertisers spend more on internet advertising than on television advertising1. Through such dominance, ads contribute to attitudes and values. Due to their power to influence attitudes within a society, serious attention should be paid to the content of advertising. 1 Sweney, Mark, 'Internet overtakes television to become biggest advertising sector in the UK', The Guardian, 30 September 2009
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All types of messages are prevalent and advertisements do not possess any more influence than news or entertainment programming. Advertising is simply integral to pubic space messages and represents the increase of all messages through the advancement of technologies. Advertising is also necessary to support all of types of other mediated messages like news, politics, and entertainment. Additionally, due to the overload of messages of all kinds, consumers learn to screen out and limit their reception of information. Through technology, a viewer can eliminate advertisements from program content.