Generate text that refutes this claim: Monetizing colonialism  Skin whitening can be seen as an attempt to fit in with a form of a neo-colonialist mind-set; a form of cultural imperialism driven by capitalism.  These products, often sold by big international FMCG (fast moving consumer goods) companies feed off a neo-colonialist mind-set – one of a cultural inferiority complex. These products form part of the process of tying African people into a globalised consumer world where non-westerners feel compelled to buy western products that they don’t need. They are therefore kept in a colonial situation where they are dependent on the west both mentally and in terms of the products they buy. That is reason enough for nations that have been victims of colonialism by the Global North to take action against them.
media modern culture international africa house believes african nations should
If there is a demand for it, people want it. Not only do indigenous skin-whitening products exist, they are so widespread and popular it cannot be ascribed to a “cringe” on a small area of society.  It is wrong to consider skin whitening to just be a colonial import as if being white is all about looking like a westerner. Many cultures, particularly in Asia but also some in Africa such as Egypt, valued lighter skin tones before colonisation; such tones showed that you were a woman of leisure who did not need to toil under the hot tropical sun. [1]  Maintaining a desire to look lighter may therefore neither be an effect of a neo-colonial mind-set nor create neo-colonial business ties.  [1] Goon, Patricia, and Craven, Allison, ‘Whose Debt?: Globalisation and Whitefacing in Asia’, Intersections: Gender, History and Culture in the Asian Context, issue 9, August 2003,