Generate text that refutes this claim: Collecting and selling personal information is a major violation of privacy  The gathering of personal data that companies undertake is done in a fashion that is fundamentally invasive of individuals’ privacy.  When individuals go online they act as private parties, often enjoying anonymity in their personal activities. Companies, particular online services, collate information and seek to use it to market products and services that are specifically tailored to those individuals. In the context of the internet, this means that individuals’ activities online are in fact susceptible to someone else’s interference and oversight, stealing from them the privacy and security the internet has striven to provide since its inception. At the most basic level, the invasion of privacy that collating and using private data gleaned from customers is unacceptable. [1] There is a very real risk of the information being misused, as the data can be held, and even resold to third parties that the customers never consented to giving their data and might well not want to come into possession of their personal details. This can lead to serious abuses of individuals’ private information by corporations, or indeed other agents that might have less savoury uses for the information, most obviously the more places your personal information is the more likely it is to be lost in a data breach with 267million records exposed in 2012. [2] Even when the information is not exposed it may be used in ways that have a real impact on the individual such as determining credit scores. [3] People as a matter of principle should have control over who gets access to their private information. Giving companies that are driven by profit motive to sell on their customers’ data to anyone that might offer a suitable price stands as an absolute theft of personal information and privacy.  [1] The Canadian Press. “Academics Want Watchdog to Probe Online Profiling”. CTV News. 28 July 2008.   [2] Risk Based Security, “2012 Sets New Record for Reported Data Breaches”, PR Newswire, 14 February 2013,   [3] Morris, J., and Lacandera, E., “Why big companies buy, sell your data”, CNN, 23 August 2012,
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Much of the “personal” data that is kept, collated, and sold is freely available online already and can be protected in many ways. The programmes that are used to collect information online, where most of this collation takes place, often do not ever gain real access to individuals’ identities, but rather only have access to search details. It is highly unlikely that any of this information could be used to identify actual individuals, and where it can it is safeguarded by laws regarding privacy. Furthermore, the information in question is put into the public sphere by individuals availing of services and may well not be guaranteed any form of special protection. They exist and are revealed in the public sphere, and belong there.