Generate text that refutes this claim: Consumers tend to feel alienated by spreading of their personal information for profit  People experiencing the use of their personal details by companies have largely been found to see the process as extremely invasive and unsettling. Many have felt violated by the exploitation of their personal lives to market them products, often from people to whom they never consented to hand over information. This feeling has been demonstrated through significant public outcry and backlash, as well as empirical results showing these attitudes becoming more and more widespread, particularly in the case of online targeted advertising, which is the most well-known use of personal information. The best example of such backlash is the result of Amazon.com’s “dynamic pricing” system, in which the company varied its offerings and pricings to customers based on information gathered about them from prior uses. The result was a severe backlash that cost Amazon business until it ended the policy. [1] This has led to a blunting of the desired outcome of such marketers who experience declines in uptake rather than increased and more efficient reach of marketing. Furthermore, the targeted marketing that arises from these forms of information storage and sale can tend toward stereotypes, using programmes that favour broad brushstrokes in their marketing, resulting in stereotyped services on the basis of apparent race and gender. When this happens it is all the more alienating.  [1] Taylor, C., “Private Demands and Demands For Privacy: Dynamic Pricing and the Market for Customer Information”, Duke University, September 2002,  p.1
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It is simply not true that people are bothered by their personal information getting out, or at least they are unwilling to do anything about it. In a recent survey 85% of respondents said they were aware that they were being profiled by advertisers as they browse the Internet. [1] They know that this data is what companies use to enable sophisticated advertising directed at them and to determine what the market wants. While some people feel it a bit disconcerting that their computer seems to know what might interest them, as in the case with targeted advertising based on personal search data, many others have found that the targeted advertising has made the seeking out of desired goods and services far easier. Also, a policy of disclosure such as that mandated in the EU might be employed in which services inform users that their data will be collated and give them the option to leave the site before this occurs so as to ensure that individuals really are aware.  [1] Ives, D., “Anonymizer, Inc. Survey Finds Most Consumers Confused About Online Safety Measures”, Anonymizer, 19 October 2010,