Generate text that refutes this claim: Pack labelling or taxation a better alternative  If it’s not enforceable, enforceable solutions ought to be used instead. It would be easier to enforce pack labelling and branding requirements, from larger and clearer health warnings to even brand-free packs. Of course, American-style lawsuits by governments against tobacco manufacturers could be tried, as suggested in Nigeria 1 .  1 IRIN, “NIGERIA: Govt hits tobacco companies with whopping law suit”, irinnews.org, 9 November 2007,
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Each has its own disadvantages. A growing form of tobacco sales in Africa – Nigeria in particular – is the “single stick” 1 . If retailers break packets of cigarettes apart, customers won’t see the packets containing health warnings or similar.  Cost increases can lead to increased use of rollups 2 , or even counterfeit cigarettes, 3 both of which have happened in South Africa as a result of taxation. At any rate, it’s not a zero sum game – more than one policy can be introduced at the same time.  1 Kluger, 2009,   2 Olitola, Bukola, “The use of roll-your-own cigarettes in South Africa”, Public Health Association of South Africa, 26 February 2014,   3 Miti, Siya, “Tobacco tax hikes 'boost illegal traders'”, Dispatch Live, 28 February 2014,