In effect, if the content of the directive is being changed, this is due to the pressure of the five multinationals - Nestlé, Suchard, Mars, Cadbury and Ferrero - which already share over 70% of the European market but whose production capacity is hindered by the current dual legislation.
Hvis man ændrer direktivets indhold, er det i realiteten efter pres fra de fem multinationale selskaber (Nestlé, Suchard, Mars, Cadbury og Ferrero), som allerede deler 70% af det europæiske marked mellem sig, men som følte deres produktion generet af Europas dobbelte lovgivning.