CREATE TABLE table_11222744_3 (format VARCHAR, title VARCHAR)

what is the format of 'callanetics: 10 years younger in 10 hours'?
SELECT format FROM table_11222744_3 WHERE title = "Callanetics: 10 years Younger In 10 Hours"
SELECT "format" FROM "table_11222744_3" WHERE "Callanetics: 10 years Younger In 10 Hours" = "title"