CREATE TABLE table_74870 ("Name" TEXT, "Hanzi" TEXT, "Origin" TEXT, "Launch" TEXT, "Owner" TEXT)

Which company launched in 1996 and has a Hanzi of ?
SELECT "Name" FROM table_74870 WHERE "Launch" = '1996' AND "Hanzi" = '凤凰卫视中文台'
SELECT "Name" FROM "table_74870" WHERE "Hanzi" = '凤凰卫视中文台' AND "Launch" = '1996'