CREATE TABLE table_name_96 (money_requested__ INT, first_aired VARCHAR, company_or_product_name VARCHAR)

What is the average money requested in the episode first aired on 18 January 2005 by the company/product name IV Cam
SELECT AVG(money_requested__) AS £_ FROM table_name_96 WHERE first_aired = "18 january 2005" AND company_or_product_name = "iv cam"
SELECT AVG("money_requested__") AS "£_" FROM "table_name_96" WHERE "18 january 2005" = "first_aired" AND "company_or_product_name" = "iv cam"