CREATE TABLE table_71015 ("Competing entities" TEXT, "First held" FLOAT, "Current holder" TEXT, "Next" TEXT, "Held every" TEXT)

Can you tell me the Competing entities that has the First held smaller than 1970?
SELECT "Competing entities" FROM table_71015 WHERE "First held" < '1970'
SELECT "Competing entities" FROM "table_71015" WHERE "First held" < '1970'