CREATE TABLE table_name_36 (name VARCHAR, launch VARCHAR, hanzi VARCHAR)

Which company launched in 1996 and has a Hanzi of ?
SELECT name FROM table_name_36 WHERE launch = "1996" AND hanzi = "凤凰卫视中文台"
SELECT "name" FROM "table_name_36" WHERE "1996" = "launch" AND "hanzi" = "凤凰卫视中文台"