CREATE TABLE table_43554 ("Branding" TEXT, "Callsign" TEXT, "Frequency" TEXT, "Power  ( kW ) " TEXT, "Location" TEXT)

What's the callsign of Mom's Radio 101.9 Zamboanga?
SELECT "Callsign" FROM table_43554 WHERE "Branding" = 'mom''s radio 101.9 zamboanga'
SELECT "Callsign" FROM "table_43554" WHERE "Branding" = 'mom\'s radio 101.9 zamboanga'