CREATE TABLE table_72830 ("#" FLOAT, "Title" TEXT, "Publisher" TEXT, "Release" TEXT, "Length" TEXT, "Hardcover" TEXT, "Paperback" TEXT)

What is the ISBN of 'Dead as a Doornail?
SELECT "Paperback" FROM table_72830 WHERE "Title" = 'Dead as a Doornail'
SELECT "Paperback" FROM "table_72830" WHERE "Title" = 'Dead as a Doornail'