CREATE TABLE table_73762 ("Branding" TEXT, "Callsign" TEXT, "Channel" TEXT, "Power  ( kW ) " TEXT, "Coverage" TEXT)

List the branding for krca-tv.
SELECT "Branding" FROM table_73762 WHERE "Callsign" = 'KRCA-TV'
SELECT "Branding" FROM "table_73762" WHERE "Callsign" = 'KRCA-TV'