CREATE TABLE table_3099 ("No." FLOAT, "Title" TEXT, "Directed by" TEXT, "Written by" TEXT, "Original air date" TEXT, "Production code" TEXT, "U.S. viewers  ( million ) " TEXT)

Who directed 'hey now hey now perry'S girlfriend's back'?
SELECT "Directed by" FROM table_3099 WHERE "Title" = 'Hey Now Hey Now Perry''s Girlfriend''s Back'
SELECT "Directed by" FROM "table_3099" WHERE "Title" = 'Hey Now Hey Now Perry\'s Girlfriend\'s Back'