CREATE TABLE table_69778 ("7:00" TEXT, "7:30" TEXT, "8:00" TEXT, "8:30" TEXT, "9:00" TEXT, "10:00" TEXT, "10:30" TEXT)

for the 10:00 of the simple life what is the 9:00?
SELECT "9:00" FROM table_69778 WHERE "10:00" = 'the simple life'
SELECT "9:00" FROM "table_69778" WHERE "10:00" = 'the simple life'