CREATE TABLE table_73877 ("Branding" TEXT, "Callsign" TEXT, "Ch. #" TEXT, "Station Type" TEXT, "Power kW  ( ERP ) " TEXT, "Location  ( Transmitter Site ) " TEXT)

The callsign DWEC-TV has what branding?
SELECT "Branding" FROM table_73877 WHERE "Callsign" = 'DWEC-TV'
SELECT "Branding" FROM "table_73877" WHERE "Callsign" = 'DWEC-TV'