A localized approach to generalized Turán problems

Generalized Tur\'an problems ask for the maximum number of copies of a graph H in an n-vertex, F-free graph, denoted by ex(n,H,F). We show how to extend the new, localized approach of Bradac, Malec, and Tompkins to generalized Tur\'{a}n problems. We weight the copies of H (typically taking H=K_t), instead of the edges, based on the size of the largest clique, path, or star containing the vertices of the copy of H, and in each case prove a tight upper bound on the sum of the weights. A consequence of our new localized theorems is an asymptotic determination of ex(n,H,K_{1,r}) for every H having at least one dominating vertex and mex(m,H,K_{1,r}) for every H having at least two dominating vertices.