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Jul 31

AI as Humanity's Salieri: Quantifying Linguistic Creativity of Language Models via Systematic Attribution of Machine Text against Web Text

Creativity has long been considered one of the most difficult aspect of human intelligence for AI to mimic. However, the rise of Large Language Models (LLMs), like ChatGPT, has raised questions about whether AI can match or even surpass human creativity. We present CREATIVITY INDEX as the first step to quantify the linguistic creativity of a text by reconstructing it from existing text snippets on the web. CREATIVITY INDEX is motivated by the hypothesis that the seemingly remarkable creativity of LLMs may be attributable in large part to the creativity of human-written texts on the web. To compute CREATIVITY INDEX efficiently, we introduce DJ SEARCH, a novel dynamic programming algorithm that can search verbatim and near-verbatim matches of text snippets from a given document against the web. Experiments reveal that the CREATIVITY INDEX of professional human authors is on average 66.2% higher than that of LLMs, and that alignment reduces the CREATIVITY INDEX of LLMs by an average of 30.1%. In addition, we find that distinguished authors like Hemingway exhibit measurably higher CREATIVITY INDEX compared to other human writers. Finally, we demonstrate that CREATIVITY INDEX can be used as a surprisingly effective criterion for zero-shot machine text detection, surpassing the strongest existing zero-shot system, DetectGPT, by a significant margin of 30.2%, and even outperforming the strongest supervised system, GhostBuster, in five out of six domains.

Automatic Assessment of Divergent Thinking in Chinese Language with TransDis: A Transformer-Based Language Model Approach

Language models have been increasingly popular for automatic creativity assessment, generating semantic distances to objectively measure the quality of creative ideas. However, there is currently a lack of an automatic assessment system for evaluating creative ideas in the Chinese language. To address this gap, we developed TransDis, a scoring system using transformer-based language models, capable of providing valid originality (quality) and flexibility (variety) scores for Alternative Uses Task (AUT) responses in Chinese. Study 1 demonstrated that the latent model-rated originality factor, comprised of three transformer-based models, strongly predicted human originality ratings, and the model-rated flexibility strongly correlated with human flexibility ratings as well. Criterion validity analyses indicated that model-rated originality and flexibility positively correlated to other creativity measures, demonstrating similar validity to human ratings. Study 2 & 3 showed that TransDis effectively distinguished participants instructed to provide creative vs. common uses (Study 2) and participants instructed to generate ideas in a flexible vs. persistent way (Study 3). Our findings suggest that TransDis can be a reliable and low-cost tool for measuring idea originality and flexibility in Chinese language, potentially paving the way for automatic creativity assessment in other languages. We offer an open platform to compute originality and flexibility for AUT responses in Chinese and over 50 other languages (https://osf.io/59jv2/).

Assessing and Understanding Creativity in Large Language Models

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such creativity are inadequate. The assessment of LLM creativity needs to consider differences from humans, requiring multi-dimensional measurement while balancing accuracy and efficiency. This paper aims to establish an efficient framework for assessing the level of creativity in LLMs. By adapting the modified Torrance Tests of Creative Thinking, the research evaluates the creative performance of various LLMs across 7 tasks, emphasizing 4 criteria including Fluency, Flexibility, Originality, and Elaboration. In this context, we develop a comprehensive dataset of 700 questions for testing and an LLM-based evaluation method. In addition, this study presents a novel analysis of LLMs' responses to diverse prompts and role-play situations. We found that the creativity of LLMs primarily falls short in originality, while excelling in elaboration. Besides, the use of prompts and the role-play settings of the model significantly influence creativity. Additionally, the experimental results also indicate that collaboration among multiple LLMs can enhance originality. Notably, our findings reveal a consensus between human evaluations and LLMs regarding the personality traits that influence creativity. The findings underscore the significant impact of LLM design on creativity and bridges artificial intelligence and human creativity, offering insights into LLMs' creativity and potential applications.

Can AI Be as Creative as Humans?

Creativity serves as a cornerstone for societal progress and innovation, but its assessment remains a complex and often subjective endeavor. With the rise of advanced generative AI models capable of tasks once reserved for human creativity, the study of AI's creative potential becomes imperative for its responsible development and application. This paper addresses the complexities in defining and evaluating creativity by introducing a new concept called Relative Creativity. Instead of trying to define creativity universally, we shift the focus to whether AI can match the creative abilities of a hypothetical human. This perspective draws inspiration from the Turing Test, expanding upon it to address the challenges and subjectivities inherent in evaluating creativity. This methodological shift facilitates a statistically quantifiable evaluation of AI's creativity, which we term Statistical Creativity. This approach allows for direct comparisons of AI's creative abilities with those of specific human groups. Building on this foundation, we discuss the application of statistical creativity in contemporary prompt-conditioned autoregressive models. In addition to defining and analyzing a measure of creativity, we introduce an actionable training guideline, effectively bridging the gap between theoretical quantification of creativity and practical model training. Through these multifaceted contributions, the paper establishes a cohesive, continuously evolving, and transformative framework for assessing and fostering statistical creativity in AI models.

The Ideation-Execution Gap: Execution Outcomes of LLM-Generated versus Human Research Ideas

Large Language Models (LLMs) have shown promise in accelerating the scientific research pipeline. A key capability for this process is the ability to generate novel research ideas, and prior studies have found settings in which LLM-generated research ideas were judged as more novel than human-expert ideas. However, a good idea should not simply appear to be novel, it should also result in better research after being executed. To test whether AI-generated ideas lead to better research outcomes, we conduct an execution study by recruiting 43 expert researchers to execute randomly-assigned ideas, either written by experts or generated by an LLM. Each expert spent over 100 hours implementing the idea and wrote a 4-page short paper to document the experiments. All the executed projects are then reviewed blindly by expert NLP researchers. Comparing the review scores of the same ideas before and after execution, the scores of the LLM-generated ideas decrease significantly more than expert-written ideas on all evaluation metrics (novelty, excitement, effectiveness, and overall; p < 0.05), closing the gap between LLM and human ideas observed at the ideation stage. When comparing the aggregated review scores from the execution study, we even observe that for many metrics there is a flip in rankings where human ideas score higher than LLM ideas. This ideation-execution gap highlights the limitations of current LLMs in generating truly effective research ideas and the challenge of evaluating research ideas in the absence of execution outcomes.

Large Language Models are Fixated by Red Herrings: Exploring Creative Problem Solving and Einstellung Effect using the Only Connect Wall Dataset

The quest for human imitative AI has been an enduring topic in AI research since its inception. The technical evolution and emerging capabilities of the latest cohort of large language models (LLMs) have reinvigorated the subject beyond academia to the cultural zeitgeist. While recent NLP evaluation benchmark tasks test some aspects of human-imitative behaviour (e.g., BIG-bench's 'human-like behavior' tasks), few, if not none, examine creative problem solving abilities. Creative problem solving in humans is a well-studied topic in cognitive neuroscience with standardized tests that predominantly use the ability to associate (heterogeneous) connections among clue words as a metric for creativity. Exposure to misleading stimuli - distractors dubbed red herrings - impede human performance in such tasks via the fixation effect and Einstellung paradigm. In cognitive neuroscience studies, such fixations are experimentally induced by pre-exposing participants to orthographically similar incorrect words to subsequent word-fragments or clues. The popular British quiz show Only Connect's Connecting Wall segment essentially mimics Mednick's Remote Associates Test (RAT) formulation with built-in, deliberate red herrings, which makes it an ideal proxy dataset to explore and study fixation effect and Einstellung paradigm from cognitive neuroscience in LLMs. In addition to presenting the novel Only Connect Wall (OCW) dataset, we also report results from our evaluation of selected pre-trained language models and LLMs (including OpenAI's GPT series) on creative problem solving tasks like grouping clue words by heterogeneous connections, and identifying correct open knowledge domain connections in respective groups. The code and link to the dataset are available at https://github.com/TaatiTeam/OCW.

Can OpenAI o1 outperform humans in higher-order cognitive thinking?

This study evaluates the performance of OpenAI's o1-preview model in higher-order cognitive domains, including critical thinking, systematic thinking, computational thinking, data literacy, creative thinking, logical reasoning, and scientific reasoning. Using established benchmarks, we compared the o1-preview models's performance to human participants from diverse educational levels. o1-preview achieved a mean score of 24.33 on the Ennis-Weir Critical Thinking Essay Test (EWCTET), surpassing undergraduate (13.8) and postgraduate (18.39) participants (z = 1.60 and 0.90, respectively). In systematic thinking, it scored 46.1, SD = 4.12 on the Lake Urmia Vignette, significantly outperforming the human mean (20.08, SD = 8.13, z = 3.20). For data literacy, o1-preview scored 8.60, SD = 0.70 on Merk et al.'s "Use Data" dimension, compared to the human post-test mean of 4.17, SD = 2.02 (z = 2.19). On creative thinking tasks, the model achieved originality scores of 2.98, SD = 0.73, higher than the human mean of 1.74 (z = 0.71). In logical reasoning (LogiQA), it outperformed humans with average 90%, SD = 10% accuracy versus 86%, SD = 6.5% (z = 0.62). For scientific reasoning, it achieved near-perfect performance (mean = 0.99, SD = 0.12) on the TOSLS,, exceeding the highest human scores of 0.85, SD = 0.13 (z = 1.78). While o1-preview excelled in structured tasks, it showed limitations in problem-solving and adaptive reasoning. These results demonstrate the potential of AI to complement education in structured assessments but highlight the need for ethical oversight and refinement for broader applications.

Small Language Models can Outperform Humans in Short Creative Writing: A Study Comparing SLMs with Humans and LLMs

In this paper, we evaluate the creative fiction writing abilities of a fine-tuned small language model (SLM), BART Large, and compare its performance to humans and two large language models (LLMs): GPT-3.5 and GPT-4o. Our evaluation consists of two experiments: (i) a human evaluation where readers assess the stories generated by the SLM compared to human-written stories, and (ii) a qualitative linguistic analysis comparing the textual characteristics of the stories generated by the different models. In the first experiment, we asked 68 participants to rate short stories generated by the models and humans along dimensions such as grammaticality, relevance, creativity, and attractiveness. BART Large outperformed human writers in most aspects, except creativity, with an overall score of 2.11 compared to 1.85 for human-written texts -- a 14% improvement. In the second experiment, the qualitative analysis revealed that, while GPT-4o exhibited near-perfect internal and external coherence, it tended to produce more predictable narratives, with only 3% of its stories seen as novel. In contrast, 15% of BART's stories were considered novel, indicating a higher degree of creativity despite its smaller model size. This study provides both quantitative and qualitative insights into how model size and fine-tuning influence the balance between creativity, fluency, and coherence in creative writing tasks.

Ad Creative Discontinuation Prediction with Multi-Modal Multi-Task Neural Survival Networks

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.

Cousins Of The Vendi Score: A Family Of Similarity-Based Diversity Metrics For Science And Machine Learning

Measuring diversity accurately is important for many scientific fields, including machine learning (ML), ecology, and chemistry. The Vendi Score was introduced as a generic similarity-based diversity metric that extends the Hill number of order q=1 by leveraging ideas from quantum statistical mechanics. Contrary to many diversity metrics in ecology, the Vendi Score accounts for similarity and does not require knowledge of the prevalence of the categories in the collection to be evaluated for diversity. However, the Vendi Score treats each item in a given collection with a level of sensitivity proportional to the item's prevalence. This is undesirable in settings where there is a significant imbalance in item prevalence. In this paper, we extend the other Hill numbers using similarity to provide flexibility in allocating sensitivity to rare or common items. This leads to a family of diversity metrics -- Vendi scores with different levels of sensitivity -- that can be used in a variety of applications. We study the properties of the scores in a synthetic controlled setting where the ground truth diversity is known. We then test their utility in improving molecular simulations via Vendi Sampling. Finally, we use the Vendi scores to better understand the behavior of image generative models in terms of memorization, duplication, diversity, and sample quality.

How AI Ideas Affect the Creativity, Diversity, and Evolution of Human Ideas: Evidence From a Large, Dynamic Experiment

Exposure to large language model output is rapidly increasing. How will seeing AI-generated ideas affect human ideas? We conducted an experiment (800+ participants, 40+ countries) where participants viewed creative ideas that were from ChatGPT or prior experimental participants and then brainstormed their own idea. We varied the number of AI-generated examples (none, low, or high exposure) and if the examples were labeled as 'AI' (disclosure). Our dynamic experiment design -- ideas from prior participants in an experimental condition are used as stimuli for future participants in the same experimental condition -- mimics the interdependent process of cultural creation: creative ideas are built upon prior ideas. Hence, we capture the compounding effects of having LLMs 'in the culture loop'. We find that high AI exposure (but not low AI exposure) did not affect the creativity of individual ideas but did increase the average amount and rate of change of collective idea diversity. AI made ideas different, not better. There were no main effects of disclosure. We also found that self-reported creative people were less influenced by knowing an idea was from AI, and that participants were more likely to knowingly adopt AI ideas when the task was difficult. Our findings suggest that introducing AI ideas into society may increase collective diversity but not individual creativity.

An Analysis of Approaches Taken in the ACM RecSys Challenge 2018 for Automatic Music Playlist Continuation

The ACM Recommender Systems Challenge 2018 focused on the task of automatic music playlist continuation, which is a form of the more general task of sequential recommendation. Given a playlist of arbitrary length with some additional meta-data, the task was to recommend up to 500 tracks that fit the target characteristics of the original playlist. For the RecSys Challenge, Spotify released a dataset of one million user-generated playlists. Participants could compete in two tracks, i.e., main and creative tracks. Participants in the main track were only allowed to use the provided training set, however, in the creative track, the use of external public sources was permitted. In total, 113 teams submitted 1,228 runs to the main track; 33 teams submitted 239 runs to the creative track. The highest performing team in the main track achieved an R-precision of 0.2241, an NDCG of 0.3946, and an average number of recommended songs clicks of 1.784. In the creative track, an R-precision of 0.2233, an NDCG of 0.3939, and a click rate of 1.785 was obtained by the best team. This article provides an overview of the challenge, including motivation, task definition, dataset description, and evaluation. We further report and analyze the results obtained by the top performing teams in each track and explore the approaches taken by the winners. We finally summarize our key findings, discuss generalizability of approaches and results to domains other than music, and list the open avenues and possible future directions in the area of automatic playlist continuation.

Quality-Diversity through AI Feedback

In many text-generation problems, users may prefer not only a single response, but a diverse range of high-quality outputs from which to choose. Quality-diversity (QD) search algorithms aim at such outcomes, by continually improving and diversifying a population of candidates. However, the applicability of QD to qualitative domains, like creative writing, has been limited by the difficulty of algorithmically specifying measures of quality and diversity. Interestingly, recent developments in language models (LMs) have enabled guiding search through AI feedback, wherein LMs are prompted in natural language to evaluate qualitative aspects of text. Leveraging this development, we introduce Quality-Diversity through AI Feedback (QDAIF), wherein an evolutionary algorithm applies LMs to both generate variation and evaluate the quality and diversity of candidate text. When assessed on creative writing domains, QDAIF covers more of a specified search space with high-quality samples than do non-QD controls. Further, human evaluation of QDAIF-generated creative texts validates reasonable agreement between AI and human evaluation. Our results thus highlight the potential of AI feedback to guide open-ended search for creative and original solutions, providing a recipe that seemingly generalizes to many domains and modalities. In this way, QDAIF is a step towards AI systems that can independently search, diversify, evaluate, and improve, which are among the core skills underlying human society's capacity for innovation.