Daily Papers

Character-based dialogue (aka role-playing) enables users to freely customize characters for interaction, which often relies on LLMs, raising the need to evaluate LLMs' character customization capability. However, existing benchmarks fail to ensure a robust evaluation as they often only involve a single character category or evaluate limited dimensions. Moreover, the sparsity of character features in responses makes feature-focused generative evaluation both ineffective and inefficient. To address these issues, we propose CharacterBench, the largest bilingual generative benchmark, with 22,859 human-annotated samples covering 3,956 characters from 25 detailed character categories. We define 11 dimensions of 6 aspects, classified as sparse and dense dimensions based on whether character features evaluated by specific dimensions manifest in each response. We enable effective and efficient evaluation by crafting tailored queries for each dimension to induce characters' responses related to specific dimensions. Further, we develop CharacterJudge model for cost-effective and stable evaluations. Experiments show its superiority over SOTA automatic judges (e.g., GPT-4) and our benchmark's potential to optimize LLMs' character customization. Our repository is at https://github.com/thu-coai/CharacterBench.

Existing LLM-based role-playing methods often rely on superficial textual descriptions or simplistic metrics, inadequately modeling both intrinsic and extrinsic character dimensions. Additionally, they typically simulate character memory with implicit model knowledge or basic retrieval augment generation without explicit memory alignment, compromising memory consistency. The two issues weaken reliability of role-playing LLMs in several applications, such as trustworthy social simulation. To address these limitations, we propose PsyMem, a novel framework integrating fine-grained psychological attributes and explicit memory control for role-playing. PsyMem supplements textual descriptions with 26 psychological indicators to detailed model character. Additionally, PsyMem implements memory alignment training, explicitly trains the model to align character's response with memory, thereby enabling dynamic memory-controlled responding during inference. By training Qwen2.5-7B-Instruct on our specially designed dataset (including 5,414 characters and 38,962 dialogues extracted from novels), the resulting model, termed as PsyMem-Qwen, outperforms baseline models in role-playing, achieving the best performance in human-likeness and character fidelity.

This survey explores the burgeoning field of role-playing with language models, focusing on their development from early persona-based models to advanced character-driven simulations facilitated by Large Language Models (LLMs). Initially confined to simple persona consistency due to limited model capabilities, role-playing tasks have now expanded to embrace complex character portrayals involving character consistency, behavioral alignment, and overall attractiveness. We provide a comprehensive taxonomy of the critical components in designing these systems, including data, models and alignment, agent architecture and evaluation. This survey not only outlines the current methodologies and challenges, such as managing dynamic personal profiles and achieving high-level persona consistency but also suggests avenues for future research in improving the depth and realism of role-playing applications. The goal is to guide future research by offering a structured overview of current methodologies and identifying potential areas for improvement. Related resources and papers are available at https://github.com/nuochenpku/Awesome-Role-Play-Papers.

Role-playing is a crucial capability of Large Language Models (LLMs), enabling a wide range of practical applications, including intelligent non-player characters, digital twins, and emotional companions. Evaluating this capability in LLMs is challenging due to the complex dynamics involved in role-playing, such as maintaining character fidelity throughout a storyline and navigating open-ended narratives without a definitive ground truth. Current evaluation methods, which primarily focus on question-answering or conversational snapshots, fall short of adequately capturing the nuanced character traits and behaviors essential for authentic role-playing. In this paper, we propose CharacterBox, which is a simulation sandbox designed to generate situational fine-grained character behavior trajectories. These behavior trajectories enable a more comprehensive and in-depth evaluation of role-playing capabilities. CharacterBox consists of two main components: the character agent and the narrator agent. The character agent, grounded in psychological and behavioral science, exhibits human-like behaviors, while the narrator agent coordinates interactions between character agents and environmental changes. Additionally, we introduce two trajectory-based methods that leverage CharacterBox to enhance LLM performance. To reduce costs and facilitate the adoption of CharacterBox by public communities, we fine-tune two smaller models, CharacterNR and CharacterRM, as substitutes for GPT API calls, and demonstrate their competitive performance compared to advanced GPT APIs.

Large language models (LLMs) can be used to serve as agents to simulate human behaviors, given the powerful ability to understand human instructions and provide high-quality generated texts. Such ability stimulates us to wonder whether LLMs can simulate a person in a higher form than simple human behaviors. Therefore, we aim to train an agent with the profile, experience, and emotional states of a specific person instead of using limited prompts to instruct ChatGPT API. In this work, we introduce Character-LLM that teach LLMs to act as specific people such as Beethoven, Queen Cleopatra, Julius Caesar, etc. Our method focuses on editing profiles as experiences of a certain character and training models to be personal simulacra with these experiences. To assess the effectiveness of our approach, we build a test playground that interviews trained agents and evaluates whether the agents memorize their characters and experiences. Experimental results show interesting observations that help build future simulacra of humankind.

Recently, the advent of large language models (LLMs) has revolutionized generative agents. Among them, Role-Playing Conversational Agents (RPCAs) attract considerable attention due to their ability to emotionally engage users. However, the absence of a comprehensive benchmark impedes progress in this field. To bridge this gap, we introduce CharacterEval, a Chinese benchmark for comprehensive RPCA assessment, complemented by a tailored high-quality dataset. The dataset comprises 1,785 multi-turn role-playing dialogues, encompassing 23,020 examples and featuring 77 characters derived from Chinese novels and scripts. It was carefully constructed, beginning with initial dialogue extraction via GPT-4, followed by rigorous human-led quality control, and enhanced with in-depth character profiles sourced from Baidu Baike. CharacterEval employs a multifaceted evaluation approach, encompassing thirteen targeted metrics on four dimensions. Comprehensive experiments on CharacterEval demonstrate that Chinese LLMs exhibit more promising capabilities than GPT-4 in Chinese role-playing conversation. Source code, data source and reward model will be publicly accessible at https://github.com/morecry/CharacterEval.

Human-like personality traits have recently been discovered in large language models, raising the hypothesis that their (known and as yet undiscovered) biases conform with human latent psychological constructs. While large conversational models may be tricked into answering psychometric questionnaires, the latent psychological constructs of thousands of simpler transformers, trained for other tasks, cannot be assessed because appropriate psychometric methods are currently lacking. Here, we show how standard psychological questionnaires can be reformulated into natural language inference prompts, and we provide a code library to support the psychometric assessment of arbitrary models. We demonstrate, using a sample of 88 publicly available models, the existence of human-like mental health-related constructs (including anxiety, depression, and Sense of Coherence) which conform with standard theories in human psychology and show similar correlations and mitigation strategies. The ability to interpret and rectify the performance of language models by using psychological tools can boost the development of more explainable, controllable, and trustworthy models.

In this paper, we present CharacterGLM, a series of models built upon ChatGLM, with model sizes ranging from 6B to 66B parameters. Our CharacterGLM is designed for generating Character-based Dialogues (CharacterDial), which aims to equip a conversational AI system with character customization for satisfying people's inherent social desires and emotional needs. On top of CharacterGLM, we can customize various AI characters or social agents by configuring their attributes (identities, interests, viewpoints, experiences, achievements, social relationships, etc.) and behaviors (linguistic features, emotional expressions, interaction patterns, etc.). Our model outperforms most mainstream close-source large langauge models, including the GPT series, especially in terms of consistency, human-likeness, and engagement according to manual evaluations. We will release our 6B version of CharacterGLM and a subset of training data to facilitate further research development in the direction of character-based dialogue generation.

Large language models (LLMs) have demonstrated remarkable capabilities in generating human-like text and exhibiting personality traits similar to those in humans. However, the mechanisms by which LLMs encode and express traits such as agreeableness and impulsiveness remain poorly understood. Drawing on the theory of social determinism, we investigate how long-term background factors, such as family environment and cultural norms, interact with short-term pressures like external instructions, shaping and influencing LLMs' personality traits. By steering the output of LLMs through the utilization of interpretable features within the model, we explore how these background and pressure factors lead to changes in the model's traits without the need for further fine-tuning. Additionally, we suggest the potential impact of these factors on model safety from the perspective of personality.

In this study, we investigate the reliability of Large Language Models (LLMs) in professing human-like personality traits through responses to personality questionnaires. Our goal is to evaluate the consistency between LLMs' professed personality inclinations and their actual "behavior", examining the extent to which these models can emulate human-like personality patterns. Through a comprehensive analysis of LLM outputs against established human benchmarks, we seek to understand the cognition-action divergence in LLMs and propose hypotheses for the observed results based on psychological theories and metrics.

Large language models has catalyzed the development of personalized dialogue systems, numerous role-playing conversational agents have emerged. While previous research predominantly focused on enhancing the model's capability to follow instructions by designing character profiles, neglecting the psychological factors that drive human conversations. In this paper, we propose Orca, a framework for data processing and training LLMs of custom characters by integrating personality traits. Orca comprises four stages: (1) Personality traits inferring, leverage LLMs to infer user's BigFive personality trait reports and scores. (2) Data Augment, simulate user's profile, background story, and psychological activities. (3) Dataset construction, personality-conditioned instruction prompting (PCIP) to stimulate LLMs. (4) Modeling and Training, personality-conditioned instruction tuning (PTIT and PSIT), using the generated data to enhance existing open-source LLMs. We introduce OrcaBench, the first benchmark for evaluating the quality of content generated by LLMs on social platforms across multiple scales. Our experiments demonstrate that our proposed model achieves superior performance on this benchmark, demonstrating its excellence and effectiveness in perceiving personality traits that significantly improve role-playing abilities. Our Code is available at https://github.com/Aipura/Orca.

Recent advances in text-to-image generation models have unlocked vast potential for visual creativity. However, these models struggle with generation of consistent characters, a crucial aspect for numerous real-world applications such as story visualization, game development asset design, advertising, and more. Current methods typically rely on multiple pre-existing images of the target character or involve labor-intensive manual processes. In this work, we propose a fully automated solution for consistent character generation, with the sole input being a text prompt. We introduce an iterative procedure that, at each stage, identifies a coherent set of images sharing a similar identity and extracts a more consistent identity from this set. Our quantitative analysis demonstrates that our method strikes a better balance between prompt alignment and identity consistency compared to the baseline methods, and these findings are reinforced by a user study. To conclude, we showcase several practical applications of our approach. Project page is available at https://omriavrahami.com/the-chosen-one

The rapid advancement of large language models (LLMs) has enabled role-playing language agents to demonstrate significant potential in various applications. However, relying solely on prompts and contextual inputs often proves insufficient for achieving deep immersion in specific roles, particularly well-known fictional or public figures. On the other hand, fine-tuning-based approaches face limitations due to the challenges associated with data collection and the computational resources required for training, thereby restricting their broader applicability. To address these issues, we propose Test-Time-Matching (TTM), a training-free role-playing framework through test-time scaling and context engineering. TTM uses LLM agents to automatically decouple a character's features into personality, memory, and linguistic style. Our framework involves a structured, three-stage generation pipeline that utilizes these features for controlled role-playing. It achieves high-fidelity role-playing performance, also enables seamless combinations across diverse linguistic styles and even variations in personality and memory. We evaluate our framework through human assessment, and the results demonstrate that our method achieves the outstanding performance in generating expressive and stylistically consistent character dialogues.

We demonstrate that large language models (LLMs) exhibit consistent value orientations despite adopting diverse personas, revealing a persistent inertia in their responses that remains stable across the variety of roles they are prompted to assume. To systematically explore this phenomenon, we introduce the role-play-at-scale methodology, which involves prompting LLMs with randomized, diverse personas and analyzing the macroscopic trend of their responses. Unlike previous works that simply feed these questions to LLMs as if testing human subjects, our role-play-at-scale methodology diagnoses inherent tendencies in a systematic and scalable manner by: (1) prompting the model to act in different random personas and (2) asking the same question multiple times for each random persona. This approach reveals consistent patterns in LLM responses across diverse role-play scenarios, indicating deeply encoded inherent tendencies. Our findings contribute to the discourse on value alignment in foundation models and demonstrate the efficacy of role-play-at-scale as a diagnostic tool for uncovering encoded biases in LLMs.

Can Large Language Models substitute humans in making important decisions? Recent research has unveiled the potential of LLMs to role-play assigned personas, mimicking their knowledge and linguistic habits. However, imitative decision-making requires a more nuanced understanding of personas. In this paper, we benchmark the ability of LLMs in persona-driven decision-making. Specifically, we investigate whether LLMs can predict characters' decisions provided with the preceding stories in high-quality novels. Leveraging character analyses written by literary experts, we construct a dataset LIFECHOICE comprising 1,401 character decision points from 395 books. Then, we conduct comprehensive experiments on LIFECHOICE, with various LLMs and methods for LLM role-playing. The results demonstrate that state-of-the-art LLMs exhibit promising capabilities in this task, yet there is substantial room for improvement. Hence, we further propose the CHARMAP method, which achieves a 6.01% increase in accuracy via persona-based memory retrieval. We will make our datasets and code publicly available.

In the realm of mimicking human deliberation, large language models (LLMs) show promising performance, thereby amplifying the importance of this research area. Deliberation is influenced by both logic and personality. However, previous studies predominantly focused on the logic of LLMs, neglecting the exploration of personality aspects. In this work, we introduce Dynamic Personality Generation (DPG), a dynamic personality generation method based on Hypernetworks. Initially, we embed the Big Five personality theory into GPT-4 to form a personality assessment machine, enabling it to evaluate characters' personality traits from dialogues automatically. We propose a new metric to assess personality generation capability based on this evaluation method. Then, we use this personality assessment machine to evaluate dialogues in script data, resulting in a personality-dialogue dataset. Finally, we fine-tune DPG on the personality-dialogue dataset. Experiments prove that DPG's personality generation capability is stronger after fine-tuning on this dataset than traditional fine-tuning methods, surpassing prompt-based GPT-4.

Large language models (LLMs) are increasingly capable of simulating human behavior, offering cost-effective ways to estimate user responses during the early phases of survey design. While previous studies have examined whether models can reflect individual opinions or attitudes, we argue that a higher-order binding of virtual personas requires successfully approximating not only the opinions of a user as an identified member of a group, but also the nuanced ways in which that user perceives and evaluates those outside the group. In particular, faithfully simulating how humans perceive different social groups is critical for applying LLMs to various political science studies, including timely topics on polarization dynamics, inter-group conflict, and democratic backsliding. To this end, we propose a novel methodology for constructing virtual personas with synthetic user ``backstories" generated as extended, multi-turn interview transcripts. Our generated backstories are longer, rich in detail, and consistent in authentically describing a singular individual, compared to previous methods. We show that virtual personas conditioned on our backstories closely replicate human response distributions (up to an 87\% improvement as measured by Wasserstein Distance) and produce effect sizes that closely match those observed in the original studies. Altogether, our work extends the applicability of LLMs beyond estimating individual self-opinions, enabling their use in a broader range of human studies.

For conversational AI and virtual assistants to communicate with humans in a realistic way, they must exhibit human characteristics such as expression of emotion and personality. Current attempts toward constructing human-like dialogue agents have presented significant difficulties. We propose Human Level Attributes (HLAs) based on tropes as the basis of a method for learning dialogue agents that can imitate the personalities of fictional characters. Tropes are characteristics of fictional personalities that are observed recurrently and determined by viewers' impressions. By combining detailed HLA data with dialogue data for specific characters, we present a dataset, HLA-Chat, that models character profiles and gives dialogue agents the ability to learn characters' language styles through their HLAs. We then introduce a three-component system, ALOHA (which stands for Artificial Learning of Human Attributes), that combines character space mapping, character community detection, and language style retrieval to build a character (or personality) specific language model. Our preliminary experiments demonstrate that two variations of ALOHA, combined with our proposed dataset, can outperform baseline models at identifying the correct dialogue responses of chosen target characters, and are stable regardless of the character's identity, the genre of the show, and the context of the dialogue.

In our modern, fast-paced, and interconnected world, the importance of mental well-being has grown into a matter of great urgency. However, traditional methods such as Emotional Support Conversations (ESC) face challenges in effectively addressing a diverse range of individual personalities. In response, we introduce the Social Support Conversation (S2Conv) framework. It comprises a series of support agents and the interpersonal matching mechanism, linking individuals with persona-compatible virtual supporters. Utilizing persona decomposition based on the MBTI (Myers-Briggs Type Indicator), we have created the MBTI-1024 Bank, a group that of virtual characters with distinct profiles. Through improved role-playing prompts with behavior preset and dynamic memory, we facilitate the development of the MBTI-S2Conv dataset, which contains conversations between the characters in the MBTI-1024 Bank. Building upon these foundations, we present CharacterChat, a comprehensive S2Conv system, which includes a conversational model driven by personas and memories, along with an interpersonal matching plugin model that dispatches the optimal supporters from the MBTI-1024 Bank for individuals with specific personas. Empirical results indicate the remarkable efficacy of CharacterChat in providing personalized social support and highlight the substantial advantages derived from interpersonal matching. The source code is available in https://github.com/morecry/CharacterChat.

This paper introduces an innovative task focused on editing the personality traits of Large Language Models (LLMs). This task seeks to adjust the models' responses to opinion-related questions on specified topics since an individual's personality often manifests in the form of their expressed opinions, thereby showcasing different personality traits. Specifically, we construct a new benchmark dataset PersonalityEdit to address this task. Drawing on the theory in Social Psychology, we isolate three representative traits, namely Neuroticism, Extraversion, and Agreeableness, as the foundation for our benchmark. We then gather data using GPT-4, generating responses that not only align with a specified topic but also embody the targeted personality trait. We conduct comprehensive experiments involving various baselines and discuss the representation of personality behavior in LLMs. Our intriguing findings uncover potential challenges of the proposed task, illustrating several remaining issues. We anticipate that our work can provide the NLP community with insights. Code and datasets will be released at https://github.com/zjunlp/EasyEdit.

Large language models interact with users through a simulated 'Assistant' persona. While the Assistant is typically trained to be helpful, harmless, and honest, it sometimes deviates from these ideals. In this paper, we identify directions in the model's activation space-persona vectors-underlying several traits, such as evil, sycophancy, and propensity to hallucinate. We confirm that these vectors can be used to monitor fluctuations in the Assistant's personality at deployment time. We then apply persona vectors to predict and control personality shifts that occur during training. We find that both intended and unintended personality changes after finetuning are strongly correlated with shifts along the relevant persona vectors. These shifts can be mitigated through post-hoc intervention, or avoided in the first place with a new preventative steering method. Moreover, persona vectors can be used to flag training data that will produce undesirable personality changes, both at the dataset level and the individual sample level. Our method for extracting persona vectors is automated and can be applied to any personality trait of interest, given only a natural-language description.

The personalized dialogue explores the consistent relationship between dialogue generation and personality. Existing personalized dialogue agents model persona profiles from three resources: sparse or dense persona descriptions and dialogue histories. However, sparse structured persona attributes are explicit but uninformative, dense persona texts contain rich persona descriptions with much noise, and dialogue history query is both noisy and uninformative for persona modeling. In this work, we combine the advantages of the three resources to obtain a richer and more accurate persona. We design a Contrastive Latent Variable-based model (CLV) that clusters the dense persona descriptions into sparse categories, which are combined with the history query to generate personalized responses. Experimental results on Chinese and English datasets demonstrate our model's superiority in personalization.

Providing dialogue agents with a profile representation can improve their consistency and coherence, leading to better conversations. However, current profile-based dialogue datasets for training such agents contain either explicit profile representations that are simple and dialogue-specific, or implicit representations that are difficult to collect. In this work, we propose a unified framework in which we bring together both standard and more sophisticated profile representations by creating a new resource where each dialogue is aligned with all possible speaker representations such as communication style, biographies, and personality. This framework allows to test several baselines built using generative language models with several profile configurations. The automatic evaluation shows that profile-based models have better generalisation capabilities than models trained on dialogues only, both in-domain and cross-domain settings. These results are consistent for fine-tuned models and instruction-based LLMs. Additionally, human evaluation demonstrates a clear preference for generations consistent with both profile and context. Finally, to account for possible privacy concerns, all experiments are done under two configurations: inter-character and intra-character. In the former, the LM stores the information about the character in its internal representation, while in the latter, the LM does not retain any personal information but uses it only at inference time.

Aligning language models with human preferences presents significant challenges, particularly in achieving personalization without incurring excessive computational costs. Existing methods rely on reward signals and additional annotated data, limiting their scalability and adaptability to diverse human values. To address these challenges, we introduce Persona-judge, a novel discriminative paradigm that enables training-free personalized alignment with unseen preferences. Instead of optimizing policy parameters through external reward feedback, Persona-judge leverages the intrinsic preference judgment capabilities of the model. Specifically, a draft model generates candidate tokens conditioned on a given preference, while a judge model, embodying another preference, cross-validates the predicted tokens whether to be accepted. Experimental results demonstrate that Persona-judge, using the inherent preference evaluation mechanisms of the model, offers a scalable and computationally efficient solution to personalized alignment, paving the way for more adaptive customized alignment. Our code is available here.

Text-to-image diffusion models have recently taken center stage as pivotal tools in promoting visual creativity across an array of domains such as comic book artistry, children's literature, game development, and web design. These models harness the power of artificial intelligence to convert textual descriptions into vivid images, thereby enabling artists and creators to bring their imaginative concepts to life with unprecedented ease. However, one of the significant hurdles that persist is the challenge of maintaining consistency in character generation across diverse contexts. Variations in textual prompts, even if minor, can yield vastly different visual outputs, posing a considerable problem in projects that require a uniform representation of characters throughout. In this paper, we introduce a novel framework designed to produce consistent character representations from a single text prompt across diverse settings. Through both quantitative and qualitative analyses, we demonstrate that our framework outperforms existing methods in generating characters with consistent visual identities, underscoring its potential to transform creative industries. By addressing the critical challenge of character consistency, we not only enhance the practical utility of these models but also broaden the horizons for artistic and creative expression.

Role-Playing Language Agents (RPLAs) aim to simulate characters for realistic and engaging human-computer interactions. However, traditional reward models often struggle with scalability and adapting to subjective conversational preferences. We propose ChARM, a Character-based Act-adaptive Reward Model, addressing these challenges through two innovations: (1) an act-adaptive margin that significantly enhances learning efficiency and generalizability, and (2) a self-evolution mechanism leveraging large-scale unlabeled data to improve training coverage. Additionally, we introduce RoleplayPref, the first large-scale preference dataset specifically for RPLAs, featuring 1,108 characters, 13 subcategories, and 16,888 bilingual dialogues, alongside RoleplayEval, a dedicated evaluation benchmark. Experimental results show a 13% improvement over the conventional Bradley-Terry model in preference rankings. Furthermore, applying ChARM-generated rewards to preference learning techniques (e.g., direct preference optimization) achieves state-of-the-art results on CharacterEval and RoleplayEval. Code and dataset are available at https://github.com/calubkk/ChARM.

We introduce a novel benchmark for evaluating the role-playing capabilities of language models. Our approach leverages language models themselves to emulate users in dynamic, multi-turn conversations and to assess the resulting dialogues. The framework consists of three main components: a player model assuming a specific character role, an interrogator model simulating user behavior, and a judge model evaluating conversation quality. We conducted experiments comparing automated evaluations with human annotations to validate our approach, demonstrating strong correlations across multiple criteria. This work provides a foundation for a robust and dynamic evaluation of model capabilities in interactive scenarios.

The advent of large language models (LLMs) has revolutionized natural language processing, enabling the generation of coherent and contextually relevant text. As LLMs increasingly power conversational agents, the synthesized personality embedded in these models by virtue of their training on large amounts of human-generated data draws attention. Since personality is an important factor determining the effectiveness of communication, we present a comprehensive method for administering validated psychometric tests and quantifying, analyzing, and shaping personality traits exhibited in text generated from widely-used LLMs. We find that: 1) personality simulated in the outputs of some LLMs (under specific prompting configurations) is reliable and valid; 2) evidence of reliability and validity of LLM-simulated personality is stronger for larger and instruction fine-tuned models; and 3) personality in LLM outputs can be shaped along desired dimensions to mimic specific personality profiles. We also discuss potential applications and ethical implications of our measurement and shaping framework, especially regarding responsible use of LLMs.

Personalized dialogue systems aim to endow the chatbot agent with more anthropomorphic traits for human-like interactions. Previous approaches have explored explicitly user profile modeling using text descriptions, implicit derivation of user embeddings, or utilizing handicraft prompts for ChatGPT-like models. However, textual personas are limited in describing multi-faceted attributes (e.g., language style, inner character nuances), implicit embedding suffers from personality sparsity, and handicraft prompts lack fine-grained and stable controllability. Hence, these approaches may struggle with complex personalized dialogue generation tasks that require generating controllable responses with multiple personal attributes. To this end, we propose \textsc{Miracle}, a novel personalized dialogue generation method through MultIple PeRsonal Attributes Control within Latent-Space Energy-based Models. ttributes Control within Latent-Space Energy-based Models. Specifically, our approach first disentangles complex personality into multi-faceted attributes. Subsequently, we employ a conditional variational auto-encoder to align with the dense personalized responses within a latent joint attribute space. We have also tailored a dedicated energy function and customized the ordinary differential equations sampling method to offer flexible attribute composition and precise attribute control. Extensive experiments demonstrate that Miracle outperforms several strong baselines in terms of personality controllability and response generation quality. Our dataset and code are available at https://github.com/LZY-the-boys/MIRACLE

Accurate assessment of personality traits is crucial for effective psycho-counseling, yet traditional methods like self-report questionnaires are time-consuming and biased. This study exams whether Large Language Models (LLMs) can predict the Big Five personality traits directly from counseling dialogues and introduces an innovative framework to perform the task. Our framework applies role-play and questionnaire-based prompting to condition LLMs on counseling sessions, simulating client responses to the Big Five Inventory. We evaluated our framework on 853 real-world counseling sessions, finding a significant correlation between LLM-predicted and actual Big Five traits, proving the validity of framework. Moreover, ablation studies highlight the importance of role-play simulations and task simplification via questionnaires in enhancing prediction accuracy. Meanwhile, our fine-tuned Llama3-8B model, utilizing Direct Preference Optimization with Supervised Fine-Tuning, achieves a 130.95\% improvement, surpassing the state-of-the-art Qwen1.5-110B by 36.94\% in personality prediction validity. In conclusion, LLMs can predict personality based on counseling dialogues. Our code and model are publicly available at https://github.com/kuri-leo/BigFive-LLM-Predictor, providing a valuable tool for future research in computational psychometrics.

No two authors write alike. Personal flourishes invoked in written narratives, from lexicon to rhetorical devices, imply a particular author--what literary theorists label the implied or virtual author; distinct from the real author or narrator of a text. Early large language models trained on unfiltered training sets drawn from a variety of discordant sources yielded incoherent personalities, problematic for conversational tasks but proving useful for sampling literature from multiple perspectives. Successes in alignment research in recent years have allowed researchers to impose subjectively consistent personae on language models via instruction tuning and reinforcement learning from human feedback (RLHF), but whether aligned models retain the ability to model an arbitrary virtual author has received little scrutiny. By studying 4,374 stories sampled from three OpenAI language models, we show successive versions of GPT-3 suffer from increasing degrees of "mode collapse" whereby overfitting the model during alignment constrains it from generalizing over authorship: models suffering from mode collapse become unable to assume a multiplicity of perspectives. Our method and results are significant for researchers seeking to employ language models in sociological simulations.

Utilizing large language models (LLMs) to achieve role-playing has gained great attention recently. The primary implementation methods include leveraging refined prompts and fine-tuning on role-specific datasets. However, these methods suffer from insufficient precision and limited flexibility respectively. To achieve a balance between flexibility and precision, we construct a Hierarchical Identity Role-Playing Framework (HIRPF) based on identity theory, constructing complex characters using multiple identity combinations. We develop an identity dialogue dataset for this framework and propose an evaluation benchmark including scale evaluation and open situation evaluation. Empirical results indicate the remarkable efficacy of our framework in modeling identity-level role simulation, and reveal its potential for application in social simulation.

Text-based personality prediction by computational models is an emerging field with the potential to significantly improve on key weaknesses of survey-based personality assessment. We investigate 3848 profiles from Twitter with self-labeled Myers-Briggs personality traits (MBTI) - a framework closely related to the Five Factor Model of personality - to better understand how text-based digital traces from social engagement online can be used to predict user personality traits. We leverage BERT, a state-of-the-art NLP architecture based on deep learning, to analyze various sources of text that hold most predictive power for our task. We find that biographies, statuses, and liked tweets contain significant predictive power for all dimensions of the MBTI system. We discuss our findings and their implications for the validity of the MBTI and the lexical hypothesis, a foundational theory underlying the Five Factor Model that links language use and behavior. Our results hold optimistic implications for personality psychologists, computational linguists, and other social scientists aiming to predict personality from observational text data and explore the links between language and core behavioral traits.

Endowing the protagonist with a specific personality is essential for writing an engaging story. In this paper, we aim to control the protagonist's persona in story generation, i.e., generating a story from a leading context and a persona description, where the protagonist should exhibit the specified personality through a coherent event sequence. Considering that personas are usually embodied implicitly and sparsely in stories, we propose a planning-based generation model named CONPER to explicitly model the relationship between personas and events. CONPER first plans events of the protagonist's behavior which are motivated by the specified persona through predicting one target sentence, then plans the plot as a sequence of keywords with the guidance of the predicted persona-related events and commonsense knowledge, and finally generates the whole story. Both automatic and manual evaluation results demonstrate that CONPER outperforms state-of-the-art baselines for generating more coherent and persona-controllable stories.

In this paper, we introduce NarrativePlay, a novel system that allows users to role-play a fictional character and interact with other characters in narratives such as novels in an immersive environment. We leverage Large Language Models (LLMs) to generate human-like responses, guided by personality traits extracted from narratives. The system incorporates auto-generated visual display of narrative settings, character portraits, and character speech, greatly enhancing user experience. Our approach eschews predefined sandboxes, focusing instead on main storyline events extracted from narratives from the perspective of a user-selected character. NarrativePlay has been evaluated on two types of narratives, detective and adventure stories, where users can either explore the world or improve their favorability with the narrative characters through conversations.

The role-play ability of Large Language Models (LLMs) has emerged as a popular research direction. However, existing studies focus on imitating well-known public figures or fictional characters, overlooking the potential for simulating ordinary individuals. Such an oversight limits the potential for advancements in digital human clones and non-player characters in video games. To bridge this gap, we introduce ECHO, an evaluative framework inspired by the Turing test. This framework engages the acquaintances of the target individuals to distinguish between human and machine-generated responses. Notably, our framework focuses on emulating average individuals rather than historical or fictional figures, presenting a unique advantage to apply the Turing Test. We evaluated three role-playing LLMs using ECHO, with GPT-3.5 and GPT-4 serving as foundational models, alongside the online application GPTs from OpenAI. Our results demonstrate that GPT-4 more effectively deceives human evaluators, and GPTs achieves a leading success rate of 48.3%. Furthermore, we investigated whether LLMs could discern between human-generated and machine-generated texts. While GPT-4 can identify differences, it could not determine which texts were human-produced. Our code and results of reproducing the role-playing LLMs are made publicly available via https://github.com/CUHK-ARISE/ECHO.

Large Language Models (LLMs) demonstrate a notable capacity for adopting personas and engaging in role-playing. However, evaluating this ability presents significant challenges, as human assessments are resource-intensive and automated evaluations can be biased. To address this, we introduce Role-Playing Eval (RPEval), a novel benchmark designed to assess LLM role-playing capabilities across four key dimensions: emotional understanding, decision-making, moral alignment, and in-character consistency. This article details the construction of RPEval and presents baseline evaluations. Our code and dataset are available at https://github.com/yelboudouri/RPEval

Existing methods for simulating individual identities often oversimplify human complexity, which may lead to incomplete or flattened representations. To address this, we introduce SPeCtrum, a grounded framework for constructing authentic LLM agent personas by incorporating an individual's multidimensional self-concept. SPeCtrum integrates three core components: Social Identity (S), Personal Identity (P), and Personal Life Context (C), each contributing distinct yet interconnected aspects of identity. To evaluate SPeCtrum's effectiveness in identity representation, we conducted automated and human evaluations. Automated evaluations using popular drama characters showed that Personal Life Context (C)-derived from short essays on preferences and daily routines-modeled characters' identities more effectively than Social Identity (S) and Personal Identity (P) alone and performed comparably to the full SPC combination. In contrast, human evaluations involving real-world individuals found that the full SPC combination provided a more comprehensive self-concept representation than C alone. Our findings suggest that while C alone may suffice for basic identity simulation, integrating S, P, and C enhances the authenticity and accuracy of real-world identity representation. Overall, SPeCtrum offers a structured approach for simulating individuals in LLM agents, enabling more personalized human-AI interactions and improving the realism of simulation-based behavioral studies.

This paper presents a personalized character recommendation system for Multiplayer Online Battle Arena (MOBA) games which are considered as one of the most popular online video game genres around the world. When playing MOBA games, players go through a draft stage, where they alternately select a virtual character to play. When drafting, players select characters by not only considering their character preferences, but also the synergy and competence of their team's character combination. However, the complexity of drafting induces difficulties for beginners to choose the appropriate characters based on the characters of their team while considering their own champion preferences. To alleviate this problem, we propose DraftRec, a novel hierarchical model which recommends characters by considering each player's champion preferences and the interaction between the players. DraftRec consists of two networks: the player network and the match network. The player network captures the individual player's champion preference, and the match network integrates the complex relationship between the players and their respective champions. We train and evaluate our model from a manually collected 280,000 matches of League of Legends and a publicly available 50,000 matches of Dota2. Empirically, our method achieved state-of-the-art performance in character recommendation and match outcome prediction task. Furthermore, a comprehensive user survey confirms that DraftRec provides convincing and satisfying recommendations. Our code and dataset are available at https://github.com/dojeon-ai/DraftRec.

We present CharacterChat, a concept and chatbot to support writers in creating fictional characters. Concretely, writers progressively turn the bot into their imagined character through conversation. We iteratively developed CharacterChat in a user-centred approach, starting with a survey on character creation with writers (N=30), followed by two qualitative user studies (N=7 and N=8). Our prototype combines two modes: (1) Guided prompts help writers define character attributes (e.g. User: "Your name is Jane."), including suggestions for attributes (e.g. Bot: "What is my main motivation?") and values, realised as a rule-based system with a concept network. (2) Open conversation with the chatbot helps writers explore their character and get inspiration, realised with a language model that takes into account the defined character attributes. Our user studies reveal benefits particularly for early stages of character creation, and challenges due to limited conversational capabilities. We conclude with lessons learned and ideas for future work.

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific personality traits. We consider studying the behavior of LLM-based agents which we refer to as LLM personas and present a case study with GPT-3.5 and GPT-4 to investigate whether LLMs can generate content that aligns with their assigned personality profiles. To this end, we simulate distinct LLM personas based on the Big Five personality model, have them complete the 44-item Big Five Inventory (BFI) personality test and a story writing task, and then assess their essays with automatic and human evaluations. Results show that LLM personas' self-reported BFI scores are consistent with their designated personality types, with large effect sizes observed across five traits. Additionally, LLM personas' writings have emerging representative linguistic patterns for personality traits when compared with a human writing corpus. Furthermore, human evaluation shows that humans can perceive some personality traits with an accuracy of up to 80\%. Interestingly, the accuracy drops significantly when the annotators were informed of the AI's authorship.

This study presents RoleCraft-GLM, an innovative framework aimed at enhancing personalized role-playing with Large Language Models (LLMs). RoleCraft-GLM addresses the key issue of lacking personalized interactions in conversational AI, and offers a solution with detailed and emotionally nuanced character portrayals. We contribute a unique conversational dataset that shifts from conventional celebrity-centric characters to diverse, non-celebrity personas, thus enhancing the realism and complexity of language modeling interactions. Additionally, our approach includes meticulous character development, ensuring dialogues are both realistic and emotionally resonant. The effectiveness of RoleCraft-GLM is validated through various case studies, highlighting its versatility and skill in different scenarios. Our framework excels in generating dialogues that accurately reflect characters' personality traits and emotions, thereby boosting user engagement. In conclusion, RoleCraft-GLM marks a significant leap in personalized AI interactions, and paves the way for more authentic and immersive AI-assisted role-playing experiences by enabling more nuanced and emotionally rich dialogues

The emergence of large-scale pretrained language models has revolutionized the capabilities of new AI application, especially in the realm of crafting chatbots with distinct personas. Given the "stimulus-response" nature of chatbots, this paper unveils an innovative open-ended interview-style approach for personality assessment on role-playing chatbots, which offers a richer comprehension of their intrinsic personalities. We conduct personality assessments on 32 role-playing chatbots created by the ChatHaruhi library, across both the Big Five and MBTI dimensions, and measure their alignment with human perception. Evaluation results underscore that modern role-playing chatbots based on LLMs can effectively portray personality traits of corresponding characters, with an alignment rate of 82.8% compared with human-perceived personalities. Besides, we also suggest potential strategies for shaping chatbots' personalities. Hence, this paper serves as a cornerstone study for role-playing chatbots that intersects computational linguistics and psychology. Our resources are available at https://github.com/LC1332/Chat-Haruhi-Suzumiya

A compelling portrayal of characters is essential to the success of narrative writing. For readers, appreciating a character's traits requires the ability to infer their evolving beliefs, desires, and intentions over the course of a complex storyline, a cognitive skill known as Theory-of-Mind (ToM). Performing ToM reasoning in prolonged narratives requires readers to integrate historical context with current narrative information, a task at which humans excel but Large Language Models (LLMs) often struggle. To systematically evaluate LLMs' ToM reasoning capability in long narratives, we construct LitCharToM, a benchmark of character-centric questions across four ToM dimensions from classic literature. Further, we introduce EvolvTrip, a perspective-aware temporal knowledge graph that tracks psychological development throughout narratives. Our experiments demonstrate that EvolvTrip consistently enhances performance of LLMs across varying scales, even in challenging extended-context scenarios. EvolvTrip proves to be particularly valuable for smaller models, partially bridging the performance gap with larger LLMs and showing great compatibility with lengthy narratives. Our findings highlight the importance of explicit representation of temporal character mental states in narrative comprehension and offer a foundation for more sophisticated character understanding. Our data and code are publicly available at https://github.com/Bernard-Yang/EvolvTrip.

When reading a story, humans can quickly understand new fictional characters with a few observations, mainly by drawing analogies to fictional and real people they already know. This reflects the few-shot and meta-learning essence of humans' inference of characters' mental states, i.e., theory-of-mind (ToM), which is largely ignored in existing research. We fill this gap with a novel NLP dataset, ToM-in-AMC, the first assessment of machines' meta-learning of ToM in a realistic narrative understanding scenario. Our dataset consists of ~1,000 parsed movie scripts, each corresponding to a few-shot character understanding task that requires models to mimic humans' ability of fast digesting characters with a few starting scenes in a new movie. We propose a novel ToM prompting approach designed to explicitly assess the influence of multiple ToM dimensions. It surpasses existing baseline models, underscoring the significance of modeling multiple ToM dimensions for our task. Our extensive human study verifies that humans are capable of solving our problem by inferring characters' mental states based on their previously seen movies. In comparison, our systems based on either state-of-the-art large language models (GPT-4) or meta-learning algorithms lags >20% behind, highlighting a notable limitation in existing approaches' ToM capabilities.

Imagine an interesting multimodal interactive scenario that you can see, hear, and chat with an AI-generated digital character, who is capable of behaving like Sheldon from The Big Bang Theory, as a DEEP copy from appearance to personality. Towards this fantastic multimodal chatting scenario, we propose a novel task, named Deep Personalized Character Creation (DPCC): creating multimodal chat personalized characters from multimodal data such as TV shows. Specifically, given a single- or multi-modality input (text, audio, video), the goal of DPCC is to generate a multi-modality (text, audio, video) response, which should be well-matched the personality of a specific character such as Sheldon, and of high quality as well. To support this novel task, we further collect a character centric multimodal dialogue dataset, named Deep Personalized Character Dataset (DPCD), from TV shows. DPCD contains character-specific multimodal dialogue data of ~10k utterances and ~6 hours of audio/video per character, which is around 10 times larger compared to existing related datasets.On DPCD, we present a baseline method for the DPCC task and create 5 Deep personalized digital Characters (DeepCharacters) from Big Bang TV Shows. We conduct both subjective and objective experiments to evaluate the multimodal response from DeepCharacters in terms of characterization and quality. The results demonstrates that, on our collected DPCD dataset, the proposed baseline can create personalized digital characters for generating multimodal response.Our collected DPCD dataset, the code of data collection and our baseline will be published soon.

Human behavior simulation of AI agents necessitates the agents to possess a quality of believability, which is crucial as it facilitates users in establishing trust toward the agents and streamlines the fulfillment of the agents' goal. While recent advancements in Large Language Model (LLM) based agents have improved human behavior simulation, challenges inherent to LLMs (e.g., long context modeling) can undermine their believability. Consequently, evaluating AI agent believability becomes imperative. Unfortunately, prior research often neglects the negative impacts of LLM deficiencies. To address these gaps, we introduce two metrics for assessing LLM-based agent believability: consistency, and robustness, together with a benchmark, SimulateBench, with which, we evaluate the consistency and robustness of agents implemented with popular LLMs. We find that agents (i) struggle to accurately depict character information when presented with lengthy profile inputs; (ii) exhibit vulnerability to profile perturbations; and (iii) are significantly affected by certain key factors that impact their overall believability. Code and SimulateBench are public at https://github.com/GAIR-NLP/GPTMan.

Artificial agents are increasingly central to complex interactions and decision-making tasks, yet aligning their behaviors with desired human values remains an open challenge. In this work, we investigate how human-like personality traits influence agent behavior and performance within text-based interactive environments. We introduce PANDA: Personality Adapted Neural Decision Agents, a novel method for projecting human personality traits onto agents to guide their behavior. To induce personality in a text-based game agent, (i) we train a personality classifier to identify what personality type the agent's actions exhibit, and (ii) we integrate the personality profiles directly into the agent's policy-learning pipeline. By deploying agents embodying 16 distinct personality types across 25 text-based games and analyzing their trajectories, we demonstrate that an agent's action decisions can be guided toward specific personality profiles. Moreover, certain personality types, such as those characterized by higher levels of Openness, display marked advantages in performance. These findings underscore the promise of personality-adapted agents for fostering more aligned, effective, and human-centric decision-making in interactive environments.

Text-adventure games and text role-playing games are grand challenges for reinforcement learning game playing agents. Text role-playing games are open-ended environments where an agent must faithfully play a particular character. We consider the distinction between characters and actors, where an actor agent has the ability to play multiple characters. We present a framework we call a thespian agent that can learn to emulate multiple characters along with a soft prompt that can be used to direct it as to which character to play at any time. We further describe an attention mechanism that allows the agent to learn new characters that are based on previously learned characters in a few-shot fashion. We show that our agent outperforms the state of the art agent framework in multi-character learning and few-shot learning.

Research at the intersection of personality psychology, computer science, and linguistics has recently focused increasingly on modeling and predicting personality from language use. We report two major improvements in predicting personality traits from text data: (1) to our knowledge, the most comprehensive set of theory-based psycholinguistic features and (2) hybrid models that integrate a pre-trained Transformer Language Model BERT and Bidirectional Long Short-Term Memory (BLSTM) networks trained on within-text distributions ('text contours') of psycholinguistic features. We experiment with BLSTM models (with and without Attention) and with two techniques for applying pre-trained language representations from the transformer model - 'feature-based' and 'fine-tuning'. We evaluate the performance of the models we built on two benchmark datasets that target the two dominant theoretical models of personality: the Big Five Essay dataset and the MBTI Kaggle dataset. Our results are encouraging as our models outperform existing work on the same datasets. More specifically, our models achieve improvement in classification accuracy by 2.9% on the Essay dataset and 8.28% on the Kaggle MBTI dataset. In addition, we perform ablation experiments to quantify the impact of different categories of psycholinguistic features in the respective personality prediction models.

We present a novel approach for integrating Myers-Briggs Type Indicator (MBTI) personality traits into large language models (LLMs), addressing the challenges of personality consistency in personalized AI. Our method, "Machine Mindset," involves a two-phase fine-tuning and Direct Preference Optimization (DPO) to embed MBTI traits into LLMs. This approach ensures that models internalize these traits, offering a stable and consistent personality profile. We demonstrate the effectiveness of our models across various domains, showing alignment between model performance and their respective MBTI traits. The paper highlights significant contributions in the development of personality datasets and a new training methodology for personality integration in LLMs, enhancing the potential for personalized AI applications. We also open-sourced our model and part of the data at https://github.com/PKU-YuanGroup/Machine-Mindset.

In this work, we tackle the challenge of embedding realistic human personality traits into LLMs. Previous approaches have primarily focused on prompt-based methods that describe the behavior associated with the desired personality traits, suffering from realism and validity issues. To address these limitations, we introduce BIG5-CHAT, a large-scale dataset containing 100,000 dialogues designed to ground models in how humans express their personality in text. Leveraging this dataset, we explore Supervised Fine-Tuning and Direct Preference Optimization as training-based methods to align LLMs more naturally with human personality patterns. Our methods outperform prompting on personality assessments such as BFI and IPIP-NEO, with trait correlations more closely matching human data. Furthermore, our experiments reveal that models trained to exhibit higher conscientiousness, higher agreeableness, lower extraversion, and lower neuroticism display better performance on reasoning tasks, aligning with psychological findings on how these traits impact human cognitive performance. To our knowledge, this work is the first comprehensive study to demonstrate how training-based methods can shape LLM personalities through learning from real human behaviors.

One way to personalize and steer generations from large language models (LLM) is to assign a persona: a role that describes how the user expects the LLM to behave (e.g., a helpful assistant, a teacher, a woman). This paper investigates how personas affect diverse aspects of model behavior. We assign to seven LLMs 162 personas from 12 categories spanning variables like gender, sexual orientation, and occupation. We prompt them to answer questions from five datasets covering objective (e.g., questions about math and history) and subjective tasks (e.g., questions about beliefs and values). We also compare persona's generations to two baseline settings: a control persona setting with 30 paraphrases of "a helpful assistant" to control for models' prompt sensitivity, and an empty persona setting where no persona is assigned. We find that for all models and datasets, personas show greater variability than the control setting and that some measures of persona behavior generalize across models.

As LLMs become capable of complex tasks, there is growing potential for personalized interactions tailored to the subtle and idiosyncratic preferences of the user. We present a public benchmark, PersonalLLM, focusing on adapting LLMs to provide maximal benefits for a particular user. Departing from existing alignment benchmarks that implicitly assume uniform preferences, we curate open-ended prompts paired with many high-quality answers over which users would be expected to display heterogeneous latent preferences. Instead of persona-prompting LLMs based on high-level attributes (e.g., user's race or response length), which yields homogeneous preferences relative to humans, we develop a method that can simulate a large user base with diverse preferences from a set of pre-trained reward models. Our dataset and generated personalities offer an innovative testbed for developing personalization algorithms that grapple with continual data sparsity--few relevant feedback from the particular user--by leveraging historical data from other (similar) users. We explore basic in-context learning and meta-learning baselines to illustrate the utility of PersonalLLM and highlight the need for future methodological development. Our dataset is available at https://huggingface.co/datasets/namkoong-lab/PersonalLLM

Neural Theory-of-Mind (N-ToM), machine's ability to understand and keep track of the mental states of others, is pivotal in developing socially intelligent agents. However, prevalent N-ToM benchmarks have several shortcomings, including the presence of ambiguous and artificial narratives, absence of personality traits and preferences, a lack of questions addressing characters' psychological mental states, and limited diversity in the questions posed. In response to these issues, we construct OpenToM, a new benchmark for assessing N-ToM with (1) longer and clearer narrative stories, (2) characters with explicit personality traits, (3) actions that are triggered by character intentions, and (4) questions designed to challenge LLMs' capabilities of modeling characters' mental states of both the physical and psychological world. Using OpenToM, we reveal that state-of-the-art LLMs thrive at modeling certain aspects of mental states in the physical world but fall short when tracking characters' mental states in the psychological world.

The study of dreams has been central to understanding human (un)consciousness, cognition, and culture for centuries. Analyzing dreams quantitatively depends on labor-intensive, manual annotation of dream narratives. We automate this process through a natural language sequence-to-sequence generation framework. This paper presents the first study on character and emotion detection in the English portion of the open DreamBank corpus of dream narratives. Our results show that language models can effectively address this complex task. To get insight into prediction performance, we evaluate the impact of model size, prediction order of characters, and the consideration of proper names and character traits. We compare our approach with a large language model using in-context learning. Our supervised models perform better while having 28 times fewer parameters. Our model and its generated annotations are made publicly available.

We test the hypothesis that language models trained with reinforcement learning from human feedback (RLHF) have the capability to "morally self-correct" -- to avoid producing harmful outputs -- if instructed to do so. We find strong evidence in support of this hypothesis across three different experiments, each of which reveal different facets of moral self-correction. We find that the capability for moral self-correction emerges at 22B model parameters, and typically improves with increasing model size and RLHF training. We believe that at this level of scale, language models obtain two capabilities that they can use for moral self-correction: (1) they can follow instructions and (2) they can learn complex normative concepts of harm like stereotyping, bias, and discrimination. As such, they can follow instructions to avoid certain kinds of morally harmful outputs. We believe our results are cause for cautious optimism regarding the ability to train language models to abide by ethical principles.

The idea of personality in descriptive psychology, traditionally defined through observable behavior, has now been extended to Large Language Models (LLMs) to better understand their behavior. This raises a question: do LLMs exhibit distinct and consistent personality traits, similar to humans? Existing self-assessment personality tests, while applicable, lack the necessary validity and reliability for precise personality measurements. To address this, we introduce TRAIT, a new tool consisting of 8K multi-choice questions designed to assess the personality of LLMs with validity and reliability. TRAIT is built on the psychometrically validated human questionnaire, Big Five Inventory (BFI) and Short Dark Triad (SD-3), enhanced with the ATOMIC10X knowledge graph for testing personality in a variety of real scenarios. TRAIT overcomes the reliability and validity issues when measuring personality of LLM with self-assessment, showing the highest scores across three metrics: refusal rate, prompt sensitivity, and option order sensitivity. It reveals notable insights into personality of LLM: 1) LLMs exhibit distinct and consistent personality, which is highly influenced by their training data (i.e., data used for alignment tuning), and 2) current prompting techniques have limited effectiveness in eliciting certain traits, such as high psychopathy or low conscientiousness, suggesting the need for further research in this direction.

Large Language Models (LLMs) have demonstrated impressive capabilities in generating fluent text, as well as tendencies to reproduce undesirable social biases. This study investigates whether LLMs reproduce the moral biases associated with political groups in the United States, an instance of a broader capability herein termed moral mimicry. This hypothesis is explored in the GPT-3/3.5 and OPT families of Transformer-based LLMs. Using tools from Moral Foundations Theory, it is shown that these LLMs are indeed moral mimics. When prompted with a liberal or conservative political identity, the models generate text reflecting corresponding moral biases. This study also explores the relationship between moral mimicry and model size, and similarity between human and LLM moral word use.

Current works in the generation of personalized dialogue primarily contribute to the agent presenting a consistent personality and driving a more informative response. However, we found that the generated responses from most previous models tend to be self-centered, with little care for the user in the dialogue. Moreover, we consider that human-like conversation is essentially built based on inferring information about the persona of the other party. Motivated by this, we propose a novel personalized dialogue generator by detecting an implicit user persona. Because it is hard to collect a large number of detailed personas for each user, we attempted to model the user's potential persona and its representation from dialogue history, with no external knowledge. The perception and fader variables were conceived using conditional variational inference. The two latent variables simulate the process of people being aware of each other's persona and producing a corresponding expression in conversation. Finally, posterior-discriminated regularization was presented to enhance the training procedure. Empirical studies demonstrate that, compared to state-of-the-art methods, our approach is more concerned with the user's persona and achieves a considerable boost across the evaluations.

Characters are the smallest unit of text that can extract stylometric signals to determine the author of a text. In this paper, we investigate the effectiveness of character-level signals in Authorship Attribution of Bangla Literature and show that the results are promising but improvable. The time and memory efficiency of the proposed model is much higher than the word level counterparts but accuracy is 2-5% less than the best performing word-level models. Comparison of various word-based models is performed and shown that the proposed model performs increasingly better with larger datasets. We also analyze the effect of pre-training character embedding of diverse Bangla character set in authorship attribution. It is seen that the performance is improved by up to 10% on pre-training. We used 2 datasets from 6 to 14 authors, balancing them before training and compare the results.

As dialogue agents become increasingly human-like in their performance, it is imperative that we develop effective ways to describe their behaviour in high-level terms without falling into the trap of anthropomorphism. In this paper, we foreground the concept of role-play. Casting dialogue agent behaviour in terms of role-play allows us to draw on familiar folk psychological terms, without ascribing human characteristics to language models they in fact lack. Two important cases of dialogue agent behaviour are addressed this way, namely (apparent) deception and (apparent) self-awareness.

The traditional personality models only yield binary results. This paper presents a novel approach for training personality detection models that produce continuous output values, using mixed strategies. By leveraging the PANDORA dataset, which includes extensive personality labeling of Reddit comments, we developed models that predict the Big Five personality traits with high accuracy. Our approach involves fine-tuning a RoBERTa-base model with various strategies such as Multi-Layer Perceptron (MLP) integration, and hyperparameter tuning. The results demonstrate that our models significantly outperform traditional binary classification methods, offering precise continuous outputs for personality traits, thus enhancing applications in AI, psychology, human resources, marketing and health care fields.

Customizable role-playing in large language models (LLMs), also known as character generalization, is gaining increasing attention for its versatility and cost-efficiency in developing and deploying role-playing dialogue agents. This study explores a large-scale data synthesis approach to equip LLMs with character generalization capabilities. We begin by synthesizing large-scale character profiles using personas from Persona Hub and then explore two strategies: response rewriting and response generation, to create character-aligned instructional responses. To validate the effectiveness of our synthetic instruction tuning data for character generalization, we perform supervised fine-tuning (SFT) using the LLaMA-3 8B model. Our best-performing model strengthens the original LLaMA-3 8B Instruct model and achieves performance comparable to GPT-4o models on role-playing dialogue. We release our synthetic characters and instruction-tuning dialogues to support public research.

Large Language Models (LLMs) are rapidly surpassing human knowledge in many domains. While improving these models traditionally relies on costly human data, recent self-rewarding mechanisms (Yuan et al., 2024) have shown that LLMs can improve by judging their own responses instead of relying on human labelers. However, existing methods have primarily focused on improving model responses rather than judgment capabilities, resulting in rapid saturation during iterative training. To address this issue, we introduce a novel Meta-Rewarding step to the self-improvement process, where the model judges its own judgements and uses that feedback to refine its judgment skills. Surprisingly, this unsupervised approach improves the model's ability to judge {\em and} follow instructions, as demonstrated by a win rate improvement of Llama-3-8B-Instruct from 22.9% to 39.4% on AlpacaEval 2, and 20.6% to 29.1% on Arena-Hard. These results strongly suggest the potential for self-improving models without human supervision.

Large Language Models (LLMs) are increasingly being utilized by both candidates and employers in the recruitment context. However, with this comes numerous ethical concerns, particularly related to the lack of transparency in these "black-box" models. Although previous studies have sought to increase the transparency of these models by investigating the personality traits of LLMs, many of the previous studies have provided them with personality assessments to complete. On the other hand, this study seeks to obtain a better understanding of such models by examining their output variations based on different input prompts. Specifically, we use a novel elicitation approach using prompts derived from common interview questions, as well as prompts designed to elicit particular Big Five personality traits to examine whether the models were susceptible to trait-activation like humans are, to measure their personality based on the language used in their outputs. To do so, we repeatedly prompted multiple LMs with different parameter sizes, including Llama-2, Falcon, Mistral, Bloom, GPT, OPT, and XLNet (base and fine tuned versions) and examined their personality using classifiers trained on the myPersonality dataset. Our results reveal that, generally, all LLMs demonstrate high openness and low extraversion. However, whereas LMs with fewer parameters exhibit similar behaviour in personality traits, newer and LMs with more parameters exhibit a broader range of personality traits, with increased agreeableness, emotional stability, and openness. Furthermore, a greater number of parameters is positively associated with openness and conscientiousness. Moreover, fine-tuned models exhibit minor modulations in their personality traits, contingent on the dataset. Implications and directions for future research are discussed.

The current research on Role-Playing Conversational Agents (RPCAs) with Large Language Models (LLMs) primarily focuses on imitating specific speaking styles and utilizing character backgrounds, neglecting the depiction of deeper personality traits.~In this study, we introduce personality-infused role-playing for LLM agents, which encourages agents to accurately portray their designated personality traits during dialogues. We then propose PsyPlay, a dialogue generation framework that facilitates the expression of rich personalities among multiple LLM agents. Specifically, PsyPlay enables agents to assume roles with distinct personality traits and engage in discussions centered around specific topics, consistently exhibiting their designated personality traits throughout the interactions. Validation on generated dialogue data demonstrates that PsyPlay can accurately portray the intended personality traits, achieving an overall success rate of 80.31% on GPT-3.5. Notably, we observe that LLMs aligned with positive values are more successful in portraying positive personality roles compared to negative ones. Moreover, we construct a dialogue corpus for personality-infused role-playing, called PsyPlay-Bench. The corpus, which consists of 4745 instances of correctly portrayed dialogues using PsyPlay, aims to further facilitate research in personalized role-playing and dialogue personality detection.

An empirical investigation into the simulation of the Big Five personality traits by large language models (LLMs), namely Llama2, GPT4, and Mixtral, is presented. We analyze the personality traits simulated by these models and their stability. This contributes to the broader understanding of the capabilities of LLMs to simulate personality traits and the respective implications for personalized human-computer interaction.

Implicit Personalization (IP) is a phenomenon of language models inferring a user's background from the implicit cues in the input prompts and tailoring the response based on this inference. While previous work has touched upon various instances of this problem, there lacks a unified framework to study this behavior. This work systematically studies IP through a rigorous mathematical formulation, a multi-perspective moral reasoning framework, and a set of case studies. Our theoretical foundation for IP relies on a structural causal model and introduces a novel method, indirect intervention, to estimate the causal effect of a mediator variable that cannot be directly intervened upon. Beyond the technical approach, we also introduce a set of moral reasoning principles based on three schools of moral philosophy to study when IP may or may not be ethically appropriate. Equipped with both mathematical and ethical insights, we present three diverse case studies illustrating the varied nature of the IP problem and offer recommendations for future research. Our code and data are at https://github.com/jiarui-liu/IP.

While prior work has explored whether large language models (LLMs) possess a "theory of mind" (ToM) - the ability to attribute mental states to oneself and others - there has been little work testing whether LLMs can implicitly apply such knowledge to predict behavior, or to judge whether an observed behavior is rational. Such skills are critical for appropriate interaction in social environments. We create a new dataset, SimpleTom, containing concise, diverse stories (e.g., "The can of Pringles has moldy chips in it. Mary picks up the can in the supermarket and walks to the cashier."), each with three questions that test different degrees of ToM reasoning, asking models to predict (a) mental state ("Is Mary aware of the mold?"), (b) behavior ("Will Mary pay for the chips or report the mold?"), and (c) judgment ("Mary paid for the chips. Was that reasonable?"). To our knowledge, SimpleToM is the first dataset to systematically explore downstream reasoning requiring knowledge of mental states in realistic scenarios. Our experimental results are intriguing: While most models can reliably predict mental state on our dataset (a), they often fail to correctly predict the behavior (b), and fare even worse at judging whether given behaviors are reasonable (c), despite being correctly aware of the protagonist's mental state should make such secondary predictions obvious. We further show that we can help models do better at (b) and (c) via interventions such as reminding the model of its earlier mental state answer and mental-state-specific chain-of-thought prompting, raising the action prediction accuracies (e.g., from 49.5% to 93.5% for GPT-4o) and judgment accuracies (e.g., from 15.3% to 94.7% in GPT-4o). While this shows that models can be coaxed to perform well, it requires task-specific interventions, and the natural model performances remain low, a cautionary tale for LLM deployment.

Current methods for aligning large language models (LLMs) typically aim to reflect general human values and behaviors, but they often fail to capture the unique characteristics and preferences of individual users. To address this gap, we introduce the concept of Personality Alignment. This approach tailors LLMs' responses and decisions to match the specific preferences of individual users or closely related groups. Inspired by psychometrics, we created the Personality Alignment with Personality Inventories (PAPI) dataset, which includes data from 300,000 real subjects, each providing behavioral preferences based on the Big Five Personality Factors. This dataset allows us to quantitatively evaluate the extent to which LLMs can align with each subject's behavioral patterns. Recognizing the challenges of personality alignments: such as limited personal data, diverse preferences, and scalability requirements: we developed an activation intervention optimization method. This method enhances LLMs' ability to efficiently align with individual behavioral preferences using minimal data and computational resources. Remarkably, our method, PAS, achieves superior performance while requiring only 1/5 of the optimization time compared to DPO, offering practical value for personality alignment. Our work paves the way for future AI systems to make decisions and reason in truly personality ways, enhancing the relevance and meaning of AI interactions for each user and advancing human-centered artificial intelligence.The code has released in https://github.com/zhu-minjun/PAlign.

The rapid evolution of large language models (LLMs) necessitates effective benchmarks for evaluating their role knowledge, which is essential for establishing connections with the real world and providing more immersive interactions. This paper introduces RoleEval, a bilingual benchmark designed to assess the memorization, utilization, and reasoning capabilities of role knowledge. RoleEval comprises RoleEval-Global (including internationally recognized characters) and RoleEval-Chinese (including characters popular in China), with 6,000 Chinese-English parallel multiple-choice questions focusing on 300 influential people and fictional characters drawn from a variety of domains including celebrities, anime, comics, movies, TV series, games, and fiction. These questions cover basic knowledge and multi-hop reasoning abilities, aiming to systematically probe various aspects such as personal information, relationships, abilities, and experiences of the characters. To maintain high standards, we perform a hybrid quality check process combining automatic and human verification, ensuring that the questions are diverse, challenging, and discriminative. Our extensive evaluations of RoleEval across various open-source and proprietary large language models, under both the zero- and few-shot settings, reveal insightful findings. Notably, while GPT-4 outperforms other models on RoleEval-Global, Chinese LLMs excel on RoleEval-Chinese, highlighting significant knowledge distribution differences. We expect that RoleEval will highlight the significance of assessing role knowledge for foundation models across various languages and cultural settings.

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

Due to the lack of human resources for mental health support, there is an increasing demand for employing conversational agents for support. Recent work has demonstrated the effectiveness of dialogue models in providing emotional support. As previous studies have demonstrated that seekers' persona is an important factor for effective support, we investigate whether there are benefits to modeling such information in dialogue models for support. In this paper, our empirical analysis verifies that persona has an important impact on emotional support. Therefore, we propose a framework for dynamically inferring and modeling seekers' persona. We first train a model for inferring the seeker's persona from the conversation history. Accordingly, we propose PAL, a model that leverages persona information and, in conjunction with our strategy-based controllable generation method, provides personalized emotional support. Automatic and manual evaluations demonstrate that PAL achieves state-of-the-art results, outperforming the baselines on the studied benchmark. Our code and data are publicly available at https://github.com/chengjl19/PAL.

Given the broad capabilities of large language models, it should be possible to work towards a general-purpose, text-based assistant that is aligned with human values, meaning that it is helpful, honest, and harmless. As an initial foray in this direction we study simple baseline techniques and evaluations, such as prompting. We find that the benefits from modest interventions increase with model size, generalize to a variety of alignment evaluations, and do not compromise the performance of large models. Next we investigate scaling trends for several training objectives relevant to alignment, comparing imitation learning, binary discrimination, and ranked preference modeling. We find that ranked preference modeling performs much better than imitation learning, and often scales more favorably with model size. In contrast, binary discrimination typically performs and scales very similarly to imitation learning. Finally we study a `preference model pre-training' stage of training, with the goal of improving sample efficiency when finetuning on human preferences.

Large language models (LLMs) are trained from vast repositories of text authored by millions of distinct authors, reflecting an enormous diversity of human traits. While these models bear the potential to be used as approximations of human subjects in behavioral studies, prior efforts have been limited in steering model responses to match individual human users. In this work, we introduce "Anthology", a method for conditioning LLMs to particular virtual personas by harnessing open-ended life narratives, which we refer to as "backstories." We show that our methodology enhances the consistency and reliability of experimental outcomes while ensuring better representation of diverse sub-populations. Across three nationally representative human surveys conducted as part of Pew Research Center's American Trends Panel (ATP), we demonstrate that Anthology achieves up to 18% improvement in matching the response distributions of human respondents and 27% improvement in consistency metrics. Our code and generated backstories are available at https://github.com/CannyLab/anthology.

Recent advances in large language models (LLMs), such as ChatGPT, have showcased remarkable zero-shot performance across various NLP tasks. However, the potential of LLMs in personality detection, which involves identifying an individual's personality from their written texts, remains largely unexplored. Drawing inspiration from Psychological Questionnaires, which are carefully designed by psychologists to evaluate individual personality traits through a series of targeted items, we argue that these items can be regarded as a collection of well-structured chain-of-thought (CoT) processes. By incorporating these processes, LLMs can enhance their capabilities to make more reasonable inferences on personality from textual input. In light of this, we propose a novel personality detection method, called PsyCoT, which mimics the way individuals complete psychological questionnaires in a multi-turn dialogue manner. In particular, we employ a LLM as an AI assistant with a specialization in text analysis. We prompt the assistant to rate individual items at each turn and leverage the historical rating results to derive a conclusive personality preference. Our experiments demonstrate that PsyCoT significantly improves the performance and robustness of GPT-3.5 in personality detection, achieving an average F1 score improvement of 4.23/10.63 points on two benchmark datasets compared to the standard prompting method. Our code is available at https://github.com/TaoYang225/PsyCoT.

The emergence of large language models (LLMs) has opened up exciting possibilities for simulating human behavior and cognitive processes, with potential applications in various domains, including marketing research and consumer behavior analysis. However, the validity of utilizing LLMs as stand-ins for human subjects remains uncertain due to glaring divergences that suggest fundamentally different underlying processes at play and the sensitivity of LLM responses to prompt variations. This paper presents a novel approach based on Shapley values from cooperative game theory to interpret LLM behavior and quantify the relative contribution of each prompt component to the model's output. Through two applications - a discrete choice experiment and an investigation of cognitive biases - we demonstrate how the Shapley value method can uncover what we term "token noise" effects, a phenomenon where LLM decisions are disproportionately influenced by tokens providing minimal informative content. This phenomenon raises concerns about the robustness and generalizability of insights obtained from LLMs in the context of human behavior simulation. Our model-agnostic approach extends its utility to proprietary LLMs, providing a valuable tool for practitioners and researchers to strategically optimize prompts and mitigate apparent cognitive biases. Our findings underscore the need for a more nuanced understanding of the factors driving LLM responses before relying on them as substitutes for human subjects in survey settings. We emphasize the importance of researchers reporting results conditioned on specific prompt templates and exercising caution when drawing parallels between human behavior and LLMs.

In the digital era, the rapid propagation of fake news and rumors via social networks brings notable societal challenges and impacts public opinion regulation. Traditional fake news modeling typically forecasts the general popularity trends of different groups or numerically represents opinions shift. However, these methods often oversimplify real-world complexities and overlook the rich semantic information of news text. The advent of large language models (LLMs) provides the possibility of modeling subtle dynamics of opinion. Consequently, in this work, we introduce a Fake news Propagation Simulation framework (FPS) based on LLM, which studies the trends and control of fake news propagation in detail. Specifically, each agent in the simulation represents an individual with a distinct personality. They are equipped with both short-term and long-term memory, as well as a reflective mechanism to mimic human-like thinking. Every day, they engage in random opinion exchanges, reflect on their thinking, and update their opinions. Our simulation results uncover patterns in fake news propagation related to topic relevance, and individual traits, aligning with real-world observations. Additionally, we evaluate various intervention strategies and demonstrate that early and appropriately frequent interventions strike a balance between governance cost and effectiveness, offering valuable insights for practical applications. Our study underscores the significant utility and potential of LLMs in combating fake news.

The research explores the steerability of Large Language Models (LLMs), particularly OpenAI's ChatGPT iterations. By employing a behavioral psychology framework called OCEAN (Openness, Conscientiousness, Extroversion, Agreeableness, Neuroticism), we quantitatively gauged the model's responsiveness to tailored prompts. When asked to generate text mimicking an extroverted personality, OCEAN scored the language alignment to that behavioral trait. In our analysis, while "openness" presented linguistic ambiguity, "conscientiousness" and "neuroticism" were distinctly evoked in the OCEAN framework, with "extroversion" and "agreeableness" showcasing a notable overlap yet distinct separation from other traits. Our findings underscore GPT's versatility and ability to discern and adapt to nuanced instructions. Furthermore, historical figure simulations highlighted the LLM's capacity to internalize and project instructible personas, precisely replicating their philosophies and dialogic styles. However, the rapid advancements in LLM capabilities and the opaque nature of some training techniques make metric proposals degrade rapidly. Our research emphasizes a quantitative role to describe steerability in LLMs, presenting both its promise and areas for further refinement in aligning its progress to human intentions.

Reward modeling is crucial for aligning large language models (LLMs) with human preferences, especially in reinforcement learning from human feedback (RLHF). However, current reward models mainly produce scalar scores and struggle to incorporate critiques in a natural language format. We hypothesize that predicting both critiques and the scalar reward would improve reward modeling ability. Motivated by this, we propose Critic-RM, a framework that improves reward models using self-generated critiques without extra supervision. Critic-RM employs a two-stage process: generating and filtering high-quality critiques, followed by joint fine-tuning on reward prediction and critique generation. Experiments across benchmarks show that Critic-RM improves reward modeling accuracy by 3.7%-7.3% compared to standard reward models and LLM judges, demonstrating strong performance and data efficiency. Additional studies further validate the effectiveness of generated critiques in rectifying flawed reasoning steps with 2.5%-3.2% gains in improving reasoning accuracy.

Navigating high-stakes dilemmas involving conflicting values is challenging even for humans, let alone for AI. Yet prior work in evaluating the reasoning capabilities of large language models (LLMs) in such situations has been limited to everyday scenarios. To close this gap, this work first introduces CLASH (Character perspective-based LLM Assessments in Situations with High-stakes), a meticulously curated dataset consisting of 345 high-impact dilemmas along with 3,795 individual perspectives of diverse values. In particular, we design CLASH in a way to support the study of critical aspects of value-based decision-making processes which are missing from prior work, including understanding decision ambivalence and psychological discomfort as well as capturing the temporal shifts of values in characters' perspectives. By benchmarking 10 open and closed frontier models, we uncover several key findings. (1) Even the strongest models, such as GPT-4o and Claude-Sonnet, achieve less than 50% accuracy in identifying situations where the decision should be ambivalent, while they perform significantly better in clear-cut scenarios. (2) While LLMs reasonably predict psychological discomfort as marked by human, they inadequately comprehend perspectives involving value shifts, indicating a need for LLMs to reason over complex values. (3) Our experiments also reveal a significant correlation between LLMs' value preferences and their steerability towards a given value. (4) Finally, LLMs exhibit greater steerability when engaged in value reasoning from a third-party perspective, compared to a first-person setup, though certain value pairs benefit uniquely from the first-person framing.

Moral foundations theory (MFT) is a psychological assessment tool that decomposes human moral reasoning into five factors, including care/harm, liberty/oppression, and sanctity/degradation (Graham et al., 2009). People vary in the weight they place on these dimensions when making moral decisions, in part due to their cultural upbringing and political ideology. As large language models (LLMs) are trained on datasets collected from the internet, they may reflect the biases that are present in such corpora. This paper uses MFT as a lens to analyze whether popular LLMs have acquired a bias towards a particular set of moral values. We analyze known LLMs and find they exhibit particular moral foundations, and show how these relate to human moral foundations and political affiliations. We also measure the consistency of these biases, or whether they vary strongly depending on the context of how the model is prompted. Finally, we show that we can adversarially select prompts that encourage the moral to exhibit a particular set of moral foundations, and that this can affect the model's behavior on downstream tasks. These findings help illustrate the potential risks and unintended consequences of LLMs assuming a particular moral stance.

We present persona-based models for handling the issue of speaker consistency in neural response generation. A speaker model encodes personas in distributed embeddings that capture individual characteristics such as background information and speaking style. A dyadic speaker-addressee model captures properties of interactions between two interlocutors. Our models yield qualitative performance improvements in both perplexity and BLEU scores over baseline sequence-to-sequence models, with similar gains in speaker consistency as measured by human judges.

Current dialogue research primarily studies pairwise (two-party) conversations, and does not address the everyday setting where more than two speakers converse together. In this work, we both collect and evaluate multi-party conversations to study this more general case. We use the LIGHT environment to construct grounded conversations, where each participant has an assigned character to role-play. We thus evaluate the ability of language models to act as one or more characters in such conversations. Models require two skills that pairwise-trained models appear to lack: (1) being able to decide when to talk; (2) producing coherent utterances grounded on multiple characters. We compare models trained on our new dataset to existing pairwise-trained dialogue models, as well as large language models with few-shot prompting. We find that our new dataset, MultiLIGHT, which we will publicly release, can help bring significant improvements in the group setting.

When prompting language models to complete a task, users often leave important aspects unsaid. While asking questions could resolve this ambiguity (GATE; Li et al., 2023), models often struggle to ask good questions. We explore a language model's ability to self-improve (STaR; Zelikman et al., 2022) by rewarding the model for generating useful questions-a simple method we dub STaR-GATE. We generate a synthetic dataset of 25,500 unique persona-task prompts to simulate conversations between a pretrained language model-the Questioner-and a Roleplayer whose preferences are unknown to the Questioner. By asking questions, the Questioner elicits preferences from the Roleplayer. The Questioner is iteratively finetuned on questions that increase the probability of high-quality responses to the task, which are generated by an Oracle with access to the Roleplayer's latent preferences. After two iterations of self-improvement, the Questioner asks better questions, allowing it to generate responses that are preferred over responses from the initial model on 72% of tasks. Our results indicate that teaching a language model to ask better questions leads to better personalized responses.

Role-Playing Agents (RPAs), benefiting from large language models, is an emerging interactive AI system that simulates roles or characters with diverse personalities. However, existing methods primarily focus on mimicking dialogues among roles in textual form, neglecting the role's voice traits (e.g., voice style and emotions) as playing a crucial effect in interaction, which tends to be more immersive experiences in realistic scenarios. Towards this goal, we propose OmniCharacter, a first seamless speech-language personality interaction model to achieve immersive RPAs with low latency. Specifically, OmniCharacter enables agents to consistently exhibit role-specific personality traits and vocal traits throughout the interaction, enabling a mixture of speech and language responses. To align the model with speech-language scenarios, we construct a dataset named OmniCharacter-10K, which involves more distinctive characters (20), richly contextualized multi-round dialogue (10K), and dynamic speech response (135K). Experimental results showcase that our method yields better responses in terms of both content and style compared to existing RPAs and mainstream speech-language models, with a response latency as low as 289ms. Code and dataset are available at https://github.com/AlibabaResearch/DAMO-ConvAI/tree/main/OmniCharacter.

We study whether language models can evaluate the validity of their own claims and predict which questions they will be able to answer correctly. We first show that larger models are well-calibrated on diverse multiple choice and true/false questions when they are provided in the right format. Thus we can approach self-evaluation on open-ended sampling tasks by asking models to first propose answers, and then to evaluate the probability "P(True)" that their answers are correct. We find encouraging performance, calibration, and scaling for P(True) on a diverse array of tasks. Performance at self-evaluation further improves when we allow models to consider many of their own samples before predicting the validity of one specific possibility. Next, we investigate whether models can be trained to predict "P(IK)", the probability that "I know" the answer to a question, without reference to any particular proposed answer. Models perform well at predicting P(IK) and partially generalize across tasks, though they struggle with calibration of P(IK) on new tasks. The predicted P(IK) probabilities also increase appropriately in the presence of relevant source materials in the context, and in the presence of hints towards the solution of mathematical word problems. We hope these observations lay the groundwork for training more honest models, and for investigating how honesty generalizes to cases where models are trained on objectives other than the imitation of human writing.

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research community. However, current works often rely on the LLM-as-a-Judge approach for evaluation without thoroughly examining its validity. In this paper, we investigate the reliability of LLM-as-a-Personalized-Judge, asking LLMs to judge user preferences based on personas. Our findings suggest that directly applying LLM-as-a-Personalized-Judge is less reliable than previously assumed, showing low and inconsistent agreement with human ground truth. The personas typically used are often overly simplistic, resulting in low predictive power. To address these issues, we introduce verbal uncertainty estimation into the LLM-as-a-Personalized-Judge pipeline, allowing the model to express low confidence on uncertain judgments. This adjustment leads to much higher agreement (above 80%) on high-certainty samples for binary tasks. Through human evaluation, we find that the LLM-as-a-Personalized-Judge achieves comparable performance to third-party humans evaluation and even surpasses human performance on high-certainty samples. Our work indicates that certainty-enhanced LLM-as-a-Personalized-Judge offers a promising direction for developing more reliable and scalable methods for evaluating LLM personalization.

The field of large language models (LLMs) has made significant progress, and their knowledge storage capacity is approaching that of human beings. Furthermore, advanced techniques, such as prompt learning and reinforcement learning, are being employed to address ethical concerns and hallucination problems associated with LLMs, bringing them closer to aligning with human values. This situation naturally raises the question of whether LLMs with human-like abilities possess a human-like personality? In this paper, we aim to investigate the feasibility of using the Myers-Briggs Type Indicator (MBTI), a widespread human personality assessment tool, as an evaluation metric for LLMs. Specifically, extensive experiments will be conducted to explore: 1) the personality types of different LLMs, 2) the possibility of changing the personality types by prompt engineering, and 3) How does the training dataset affect the model's personality. Although the MBTI is not a rigorous assessment, it can still reflect the similarity between LLMs and human personality. In practice, the MBTI has the potential to serve as a rough indicator. Our codes are available at https://github.com/HarderThenHarder/transformers_tasks/tree/main/LLM/llms_mbti.

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

We present a novel end-to-end personality-based synthetic dialogue data generation pipeline, specifically designed to elicit responses from large language models via prompting. We design the prompts to generate more human-like dialogues considering real-world scenarios when users engage with chatbots. We introduce PSYDIAL, the first Korean dialogue dataset focused on personality-based dialogues, curated using our proposed pipeline. Notably, we focus on the Extraversion dimension of the Big Five personality model in our research. Experimental results indicate that while pre-trained models and those fine-tuned with a chit-chat dataset struggle to generate responses reflecting personality, models trained with PSYDIAL show significant improvements. The versatility of our pipeline extends beyond dialogue tasks, offering potential for other non-dialogue related applications. This research opens doors for more nuanced, personality-driven conversational AI in Korean and potentially other languages. Our code is publicly available at https://github.com/jiSilverH/psydial.

In this work, we are interested in achieving both high text controllability and overall appearance consistency in the generation of personalized human characters. We propose a novel framework, named SerialGen, which is a serial generation method consisting of two stages: first, a standardization stage that standardizes reference images, and then a personalized generation stage based on the standardized reference. Furthermore, we introduce two modules aimed at enhancing the standardization process. Our experimental results validate the proposed framework's ability to produce personalized images that faithfully recover the reference image's overall appearance while accurately responding to a wide range of text prompts. Through thorough analysis, we highlight the critical contribution of the proposed serial generation method and standardization model, evidencing enhancements in appearance consistency between reference and output images and across serial outputs generated from diverse text prompts. The term "Serial" in this work carries a double meaning: it refers to the two-stage method and also underlines our ability to generate serial images with consistent appearance throughout.

The advanced role-playing capabilities of Large Language Models (LLMs) have paved the way for developing Role-Playing Agents (RPAs). However, existing benchmarks in social interaction such as HPD and SocialBench have not investigated hallucination and face limitations like poor generalizability and implicit judgments for character fidelity. To address these issues, we propose a generalizable, explicit and effective paradigm to unlock the interactive patterns in diverse worldviews. Specifically, we define the interactive hallucination based on stance transfer and construct a benchmark, SHARP, by extracting relations from a general commonsense knowledge graph and leveraging the inherent hallucination properties of RPAs to simulate interactions across roles. Extensive experiments validate the effectiveness and stability of our paradigm. Our findings further explore the factors influencing these metrics and discuss the trade-off between blind loyalty to roles and adherence to facts in RPAs.

Recent advancements in natural language processing, especially the emergence of Large Language Models (LLMs), have opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. However, LLMs are complex statistical learners without straightforward deductive rules, making them prone to unexpected behaviors. In this study, we highlight the limitations of LLMs in simulating human interactions, particularly focusing on LLMs' ability to simulate political debates. Our findings indicate a tendency for LLM agents to conform to the model's inherent social biases despite being directed to debate from certain political perspectives. This tendency results in behavioral patterns that seem to deviate from well-established social dynamics among humans. We reinforce these observations using an automatic self-fine-tuning method, which enables us to manipulate the biases within the LLM and demonstrate that agents subsequently align with the altered biases. These results underscore the need for further research to develop methods that help agents overcome these biases, a critical step toward creating more realistic simulations.

Language models show a surprising range of capabilities, but the source of their apparent competence is unclear. Do these networks just memorize a collection of surface statistics, or do they rely on internal representations of the process that generates the sequences they see? We investigate this question by applying a variant of the GPT model to the task of predicting legal moves in a simple board game, Othello. Although the network has no a priori knowledge of the game or its rules, we uncover evidence of an emergent nonlinear internal representation of the board state. Interventional experiments indicate this representation can be used to control the output of the network and create "latent saliency maps" that can help explain predictions in human terms.

Current transformer language models (LM) are large-scale models with billions of parameters. They have been shown to provide high performances on a variety of tasks but are also prone to shortcut learning and bias. Addressing such incorrect model behavior via parameter adjustments is very costly. This is particularly problematic for updating dynamic concepts, such as moral values, which vary culturally or interpersonally. In this work, we question the current common practice of storing all information in the model parameters and propose the Revision Transformer (RiT) to facilitate easy model updating. The specific combination of a large-scale pre-trained LM that inherently but also diffusely encodes world knowledge with a clear-structured revision engine makes it possible to update the model's knowledge with little effort and the help of user interaction. We exemplify RiT on a moral dataset and simulate user feedback demonstrating strong performance in model revision even with small data. This way, users can easily design a model regarding their preferences, paving the way for more transparent AI models.

Large language models (LLMs) often exhibit subtle yet distinctive characteristics in their outputs that users intuitively recognize, but struggle to quantify. These "vibes" - such as tone, formatting, or writing style - influence user preferences, yet traditional evaluations focus primarily on the single axis of correctness. We introduce VibeCheck, a system for automatically comparing a pair of LLMs by discovering identifying traits of a model ("vibes") that are well-defined, differentiating, and user-aligned. VibeCheck iteratively discover vibes from model outputs, then utilizes a panel of LLM judges to quantitatively measure the utility of each vibe. We validate that the vibes generated by VibeCheck align with those found in human discovery and run VibeCheck on pairwise preference data from real-world user conversations with llama-3-70b VS GPT-4. VibeCheck reveals that Llama has a friendly, funny, and somewhat controversial vibe. These vibes predict model identity with 80% accuracy and human preference with 61% accuracy. Lastly, we run VibeCheck on a variety of models and tasks including summarization, math, and captioning to provide insight into differences in model behavior. Some of the vibes we find are that Command X prefers to add concrete intros and conclusions when summarizing in comparison to TNGL, Llama-405b often over-explains its thought process on math problems compared to GPT-4o, and GPT-4 prefers to focus on the mood and emotions of the scene when captioning compared to Gemini-1.5-Flash.

Model alignment with human preferences is an essential step in making Large Language Models (LLMs) helpful and consistent with human values. It typically consists of supervised fine-tuning (SFT) and reinforcement learning from human feedback (RLHF) stages. However, RLHF faces inherent limitations stemming from a complex training setup and its tendency to align the model with implicit values that end users cannot control at run-time. Moreover, reward models in RLHF stage commonly rely on single-dimensional feedback as opposed to explicit, multifaceted signals that indicate attributes such as helpfulness, humor, and toxicity. To address these limitations, we propose SteerLM, a supervised fine-tuning method that empowers end-users to control responses during inference. SteerLM conditions responses to conform to an explicitly defined multi-dimensional set of attributes, thereby empowering a steerable AI capable of generating helpful and high-quality responses while maintaining customizability. Experiments show that SteerLM trained on open source datasets generates responses that are preferred by human and automatic evaluators to many state-of-the-art baselines trained with RLHF while being much easier to train. Try SteerLM at https://huggingface.co/nvidia/SteerLM-llama2-13B

Role-playing chatbots built on large language models have drawn interest, but better techniques are needed to enable mimicking specific fictional characters. We propose an algorithm that controls language models via an improved prompt and memories of the character extracted from scripts. We construct ChatHaruhi, a dataset covering 32 Chinese / English TV / anime characters with over 54k simulated dialogues. Both automatic and human evaluations show our approach improves role-playing ability over baselines. Code and data are available at https://github.com/LC1332/Chat-Haruhi-Suzumiya .

In natural human-to-human conversations, participants often receive feedback signals from one another based on their follow-up reactions. These reactions can include verbal responses, facial expressions, changes in emotional state, and other non-verbal cues. Similarly, in human-machine interactions, the machine can leverage the user's follow-up utterances as feedback signals to assess whether it has appropriately addressed the user's request. Therefore, we propose using the likelihood of follow-up utterances as rewards to differentiate preferred responses from less favored ones, without relying on human or commercial LLM-based preference annotations. Our proposed reward mechanism, ``Follow-up Likelihood as Reward" (FLR), matches the performance of strong reward models trained on large-scale human or GPT-4 annotated data on 8 pairwise-preference and 4 rating-based benchmarks. Building upon the FLR mechanism, we propose to automatically mine preference data from the online generations of a base policy model. The preference data are subsequently used to boost the helpfulness of the base model through direct alignment from preference (DAP) methods, such as direct preference optimization (DPO). Lastly, we demonstrate that fine-tuning the language model that provides follow-up likelihood with natural language feedback significantly enhances FLR's performance on reward modeling benchmarks and effectiveness in aligning the base policy model's helpfulness.

Recent studies show that image and video generation models can be prompted to reproduce copyrighted content from their training data, raising serious legal concerns around copyright infringement. Copyrighted characters, in particular, pose a difficult challenge for image generation services, with at least one lawsuit already awarding damages based on the generation of these characters. Yet, little research has empirically examined this issue. We conduct a systematic evaluation to fill this gap. First, we build CopyCat, an evaluation suite consisting of diverse copyrighted characters and a novel evaluation pipeline. Our evaluation considers both the detection of similarity to copyrighted characters and generated image's consistency with user input. Our evaluation systematically shows that both image and video generation models can still generate characters even if characters' names are not explicitly mentioned in the prompt, sometimes with only two generic keywords (e.g., prompting with "videogame, plumber" consistently generates Nintendo's Mario character). We then introduce techniques to semi-automatically identify such keywords or descriptions that trigger character generation. Using our evaluation suite, we study runtime mitigation strategies, including both existing methods and new strategies we propose. Our findings reveal that commonly employed strategies, such as prompt rewriting in the DALL-E system, are not sufficient as standalone guardrails. These strategies must be coupled with other approaches, like negative prompting, to effectively reduce the unintended generation of copyrighted characters. Our work provides empirical grounding to the discussion of copyright mitigation strategies and offers actionable insights for model deployers actively implementing them.

In a legal system, judgment consistency is regarded as one of the most important manifestations of fairness. However, due to the complexity of factual elements that impact sentencing in real-world scenarios, few works have been done on quantitatively measuring judgment consistency towards real-world data. In this paper, we propose an evaluation metric for judgment inconsistency, Legal Inconsistency Coefficient (LInCo), which aims to evaluate inconsistency between data groups divided by specific features (e.g., gender, region, race). We propose to simulate judges from different groups with legal judgment prediction (LJP) models and measure the judicial inconsistency with the disagreement of the judgment results given by LJP models trained on different groups. Experimental results on the synthetic data verify the effectiveness of LInCo. We further employ LInCo to explore the inconsistency in real cases and come to the following observations: (1) Both regional and gender inconsistency exist in the legal system, but gender inconsistency is much less than regional inconsistency; (2) The level of regional inconsistency varies little across different time periods; (3) In general, judicial inconsistency is negatively correlated with the severity of the criminal charges. Besides, we use LInCo to evaluate the performance of several de-bias methods, such as adversarial learning, and find that these mechanisms can effectively help LJP models to avoid suffering from data bias.

High-quality preference data is essential for aligning foundation models with human values through preference learning. However, manual annotation of such data is often time-consuming and costly. Recent methods often adopt a self-rewarding approach, where the target model generates and annotates its own preference data, but this can lead to inaccuracies since the reward model shares weights with the target model, thereby amplifying inherent biases. To address these issues, we propose Anyprefer, a framework designed to synthesize high-quality preference data for aligning the target model. Anyprefer frames the data synthesis process as a cooperative two-player Markov Game, where the target model and the judge model collaborate together. Here, a series of external tools are introduced to assist the judge model in accurately rewarding the target model's responses, mitigating biases in the rewarding process. In addition, a feedback mechanism is introduced to optimize prompts for both models, enhancing collaboration and improving data quality. The synthesized data is compiled into a new preference dataset, Anyprefer-V1, consisting of 58K high-quality preference pairs. Extensive experiments show that Anyprefer significantly improves model alignment performance across four main applications, covering 21 datasets, achieving average improvements of 18.55% in five natural language generation datasets, 3.66% in nine vision-language understanding datasets, 30.05% in three medical image analysis datasets, and 16.00% in four visuo-motor control tasks.

While Large Language Models (LLMs) can serve as agents to simulate human behaviors (i.e., role-playing agents), we emphasize the importance of point-in-time role-playing. This situates characters at specific moments in the narrative progression for three main reasons: (i) enhancing users' narrative immersion, (ii) avoiding spoilers, and (iii) fostering engagement in fandom role-playing. To accurately represent characters at specific time points, agents must avoid character hallucination, where they display knowledge that contradicts their characters' identities and historical timelines. We introduce TimeChara, a new benchmark designed to evaluate point-in-time character hallucination in role-playing LLMs. Comprising 10,895 instances generated through an automated pipeline, this benchmark reveals significant hallucination issues in current state-of-the-art LLMs (e.g., GPT-4o). To counter this challenge, we propose Narrative-Experts, a method that decomposes the reasoning steps and utilizes narrative experts to reduce point-in-time character hallucinations effectively. Still, our findings with TimeChara highlight the ongoing challenges of point-in-time character hallucination, calling for further study.

Endowing dialogue systems with personas is essential to deliver more human-like conversations. However, this problem is still far from well explored due to the difficulties of both embodying personalities in natural languages and the persona sparsity issue observed in most dialogue corpora. This paper proposes a pre-training based personalized dialogue model that can generate coherent responses using persona-sparse dialogue data. In this method, a pre-trained language model is used to initialize an encoder and decoder, and personal attribute embeddings are devised to model richer dialogue contexts by encoding speakers' personas together with dialogue histories. Further, to incorporate the target persona in the decoding process and to balance its contribution, an attention routing structure is devised in the decoder to merge features extracted from the target persona and dialogue contexts using dynamically predicted weights. Our model can utilize persona-sparse dialogues in a unified manner during the training process, and can also control the amount of persona-related features to exhibit during the inference process. Both automatic and manual evaluation demonstrates that the proposed model outperforms state-of-the-art methods for generating more coherent and persona consistent responses with persona-sparse data.

As large language models (LLM) evolve in their capabilities, various recent studies have tried to quantify their behavior using psychological tools created to study human behavior. One such example is the measurement of "personality" of LLMs using self-assessment personality tests developed to measure human personality. Yet almost none of these works verify the applicability of these tests on LLMs. In this paper, we analyze the reliability of LLM personality scores obtained from self-assessment personality tests using two simple experiments. We first introduce the property of prompt sensitivity, where three semantically equivalent prompts representing three intuitive ways of administering self-assessment tests on LLMs are used to measure the personality of the same LLM. We find that all three prompts lead to very different personality scores, a difference that is statistically significant for all traits in a large majority of scenarios. We then introduce the property of option-order symmetry for personality measurement of LLMs. Since most of the self-assessment tests exist in the form of multiple choice question (MCQ) questions, we argue that the scores should also be robust to not just the prompt template but also the order in which the options are presented. This test unsurprisingly reveals that the self-assessment test scores are not robust to the order of the options. These simple tests, done on ChatGPT and three Llama2 models of different sizes, show that self-assessment personality tests created for humans are unreliable measures of personality in LLMs.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

As Large Language Models (LLMs) become deeply integrated into human life and increasingly influence decision-making, it's crucial to evaluate whether and to what extent they exhibit subjective preferences, opinions, and beliefs. These tendencies may stem from biases within the models, which may shape their behavior, influence the advice and recommendations they offer to users, and potentially reinforce certain viewpoints. This paper presents the Preference, Opinion, and Belief survey (POBs), a benchmark developed to assess LLMs' subjective inclinations across societal, cultural, ethical, and personal domains. We applied our benchmark to evaluate leading open- and closed-source LLMs, measuring desired properties such as reliability, neutrality, and consistency. In addition, we investigated the effect of increasing the test-time compute, through reasoning and self-reflection mechanisms, on those metrics. While effective in other tasks, our results show that these mechanisms offer only limited gains in our domain. Furthermore, we reveal that newer model versions are becoming less consistent and more biased toward specific viewpoints, highlighting a blind spot and a concerning trend. POBS: https://ibm.github.io/POBS

Personality is a fundamental construct in psychology, reflecting an individual's behavior, thinking, and emotional patterns. Previous researches have made some progress in personality detection, primarily by utilizing the whole text to predict personality. However, these studies generally tend to overlook psychological knowledge: they rarely apply the well-established correlations between emotion regulation and personality. Based on this, we propose a new personality detection method called EERPD. This method introduces the use of emotion regulation, a psychological concept highly correlated with personality, for personality prediction. By combining this feature with emotion features, it retrieves few-shot examples and provides process CoTs for inferring labels from text. This approach enhances the understanding of LLM for personality within text and improves the performance in personality detection. Experimental results demonstrate that EERPD significantly enhances the accuracy and robustness of personality detection, outperforming previous SOTA by 15.05/4.29 in average F1 on the two benchmark datasets.

Large Language Models (LLMs) especially ChatGPT have produced impressive results in various areas, but their potential human-like psychology is still largely unexplored. Existing works study the virtual personalities of LLMs but rarely explore the possibility of analyzing human personalities via LLMs. This paper presents a generic evaluation framework for LLMs to assess human personalities based on Myers Briggs Type Indicator (MBTI) tests. Specifically, we first devise unbiased prompts by randomly permuting options in MBTI questions and adopt the average testing result to encourage more impartial answer generation. Then, we propose to replace the subject in question statements to enable flexible queries and assessments on different subjects from LLMs. Finally, we re-formulate the question instructions in a manner of correctness evaluation to facilitate LLMs to generate clearer responses. The proposed framework enables LLMs to flexibly assess personalities of different groups of people. We further propose three evaluation metrics to measure the consistency, robustness, and fairness of assessment results from state-of-the-art LLMs including ChatGPT and InstructGPT. Our experiments reveal ChatGPT's ability to assess human personalities, and the average results demonstrate that it can achieve more consistent and fairer assessments in spite of lower robustness against prompt biases compared with InstructGPT.

In this technical report, we target generating anthropomorphized personas for LLM-based characters in an online manner, including visual appearance, personality and tones, with only text descriptions. To achieve this, we first leverage the in-context learning capability of LLMs for personality generation by carefully designing a set of system prompts. We then propose two novel concepts: the mixture of voices (MoV) and the mixture of diffusers (MoD) for diverse voice and appearance generation. For MoV, we utilize the text-to-speech (TTS) algorithms with a variety of pre-defined tones and select the most matching one based on the user-provided text description automatically. For MoD, we combine the recent popular text-to-image generation techniques and talking head algorithms to streamline the process of generating talking objects. We termed the whole framework as ChatAnything. With it, users could be able to animate anything with any personas that are anthropomorphic using just a few text inputs. However, we have observed that the anthropomorphic objects produced by current generative models are often undetectable by pre-trained face landmark detectors, leading to failure of the face motion generation, even if these faces possess human-like appearances because those images are nearly seen during the training (e.g., OOD samples). To address this issue, we incorporate pixel-level guidance to infuse human face landmarks during the image generation phase. To benchmark these metrics, we have built an evaluation dataset. Based on it, we verify that the detection rate of the face landmark is significantly increased from 57.0% to 92.5% thus allowing automatic face animation based on generated speech content. The code and more results can be found at https://chatanything.github.io/.

In this paper, we evaluate whether LLMs learn to make human-like preference judgements in strategic scenarios as compared with known empirical results. Solar and Mistral are shown to exhibit stable value-based preference consistent with humans and exhibit human-like preference for cooperation in the prisoner's dilemma (including stake-size effect) and traveler's dilemma (including penalty-size effect). We establish a relationship between model size, value-based preference, and superficiality. Finally, results here show that models tending to be less brittle have relied on sliding window attention suggesting a potential link. Additionally, we contribute a novel method for constructing preference relations from arbitrary LLMs and support for a hypothesis regarding human behavior in the traveler's dilemma.

Aligning large language models (LLMs) with human values is imperative to mitigate potential adverse effects resulting from their misuse. Drawing from the sociological insight that acknowledging all parties' concerns is a key factor in shaping human values, this paper proposes a novel direction to align LLMs by themselves: social scene simulation. To achieve this, we present MATRIX, a novel social scene simulator that emulates realistic scenes around a user's input query, enabling the LLM to take social consequences into account before responding. MATRIX serves as a virtual rehearsal space, akin to a Monopolylogue, where the LLM performs diverse roles related to the query and practice by itself. To inject this alignment, we fine-tune the LLM with MATRIX-simulated data, ensuring adherence to human values without compromising inference speed. We theoretically show that the LLM with MATRIX outperforms Constitutional AI under mild assumptions. Finally, extensive experiments validate that our method outperforms over 10 baselines across 4 benchmarks. As evidenced by 875 user ratings, our tuned 13B-size LLM exceeds GPT-4 in aligning with human values. Code is available at https://github.com/pangxianghe/MATRIX.

Learning from human feedback (LHF) -- and in particular learning from pairwise preferences -- has recently become a crucial ingredient in training large language models (LLMs), and has been the subject of much research. Most recent works frame it as a reinforcement learning problem, where a reward function is learned from pairwise preference data and the LLM is treated as a policy which is adapted to maximize the rewards, often under additional regularization constraints. We propose an alternative interpretation which centers on the generative process for pairwise preferences and treats LHF as a density estimation problem. We provide theoretical and empirical results showing that for a family of generative processes defined via preference behavior distribution equations, training a reward function on pairwise preferences effectively models an annotator's implicit preference distribution. Finally, we discuss and present findings on "annotator misspecification" -- failure cases where wrong modeling assumptions are made about annotator behavior, resulting in poorly-adapted models -- suggesting that approaches that learn from pairwise human preferences could have trouble learning from a population of annotators with diverse viewpoints.

In this study, we explore the application of Large Language Models (LLMs) in Jubensha, a Chinese detective role-playing game and a novel area in Artificial Intelligence (AI) driven gaming. We introduce the first dataset specifically for Jubensha, including character scripts and game rules, to foster AI agent development in this complex narrative environment. Our work also presents a unique multi-agent interaction framework using LLMs, allowing AI agents to autonomously engage in this game. To evaluate the gaming performance of these AI agents, we developed novel methods measuring their mastery of case information and reasoning skills. Furthermore, we incorporated the latest advancements in in-context learning to improve the agents' performance in information gathering, murderer identification, and logical reasoning. The experimental results validate the effectiveness of our proposed methods. This work aims to offer a novel perspective on understanding LLM capabilities and establish a new benchmark for evaluating large language model-based agents.

Existing persona-grounded dialog models often fail to capture simple implications of given persona descriptions, something which humans are able to do seamlessly. For example, state-of-the-art models cannot infer that interest in hiking might imply love for nature or longing for a break. In this paper, we propose to expand available persona sentences using existing commonsense knowledge bases and paraphrasing resources to imbue dialog models with access to an expanded and richer set of persona descriptions. Additionally, we introduce fine-grained grounding on personas by encouraging the model to make a discrete choice among persona sentences while synthesizing a dialog response. Since such a choice is not observed in the data, we model it using a discrete latent random variable and use variational learning to sample from hundreds of persona expansions. Our model outperforms competitive baselines on the PersonaChat dataset in terms of dialog quality and diversity while achieving persona-consistent and controllable dialog generation.

LLM-as-a-Judge leverages the generative and reasoning capabilities of large language models (LLMs) to evaluate LLM responses across diverse scenarios, providing accurate preference signals. This approach plays a vital role in aligning LLMs with human values, ensuring ethical and reliable AI outputs that align with societal norms. Recent studies have raised many methods to train LLM as generative judges, but most of them are data consuming or lack accuracy, and only focus on LLM's judge ability. In this work, we regard judge ability as a general ability of LLM and implement a two-stage training approach, comprising supervised fine-tuning (SFT) warm-up and direct preference optimization (DPO) enhancement, to achieve judge style adaptation and improve judgment accuracy. Additionally, we introduce an efficient data synthesis method to generate judgmental content. Experimental results demonstrate that our approach, utilizing only about 2% to 40% of the data required by other methods, achieves SOTA performance on RewardBench. Furthermore, our training method enhances the general capabilities of the model by constructing complicated judge task, and the judge signals provided by our model have significantly enhanced the downstream DPO training performance of our internal models in our test to optimize policy model with Judge Model. We also open-source our model weights and training data to facilitate further research.

Large Language Models (LLMs) have demonstrated promising capabilities to generate responses that exhibit consistent personality traits. Despite the major attempts to analyze personality expression through output-based evaluations, little is known about how such traits are internally encoded within LLM parameters. In this paper, we introduce a layer-wise probing framework to systematically investigate the layer-wise capability of LLMs in encoding personality for responding. We conduct probing experiments on 11 open-source LLMs over the PersonalityEdit benchmark and find that LLMs predominantly encode personality for responding in their middle and upper layers, with instruction-tuned models demonstrating a slightly clearer separation of personality traits. Furthermore, by interpreting the trained probing hyperplane as a layer-wise boundary for each personality category, we propose a layer-wise perturbation method to edit the personality expressed by LLMs during inference. Our results show that even when the prompt explicitly specifies a particular personality, our method can still successfully alter the response personality of LLMs. Interestingly, the difficulty of converting between certain personality traits varies substantially, which aligns with the representational distances in our probing experiments. Finally, we conduct a comprehensive MMLU benchmark evaluation and time overhead analysis, demonstrating that our proposed personality editing method incurs only minimal degradation in general capabilities while maintaining low training costs and acceptable inference latency. Our code is publicly available at https://github.com/universe-sky/probing-then-editing-personality.

This study explores the effectiveness of Large Language Models (LLMs) in creating personalized "mirror stories" that reflect and resonate with individual readers' identities, addressing the significant lack of diversity in literature. We present MirrorStories, a corpus of 1,500 personalized short stories generated by integrating elements such as name, gender, age, ethnicity, reader interest, and story moral. We demonstrate that LLMs can effectively incorporate diverse identity elements into narratives, with human evaluators identifying personalized elements in the stories with high accuracy. Through a comprehensive evaluation involving 26 diverse human judges, we compare the effectiveness of MirrorStories against generic narratives. We find that personalized LLM-generated stories not only outscore generic human-written and LLM-generated ones across all metrics of engagement (with average ratings of 4.22 versus 3.37 on a 5-point scale), but also achieve higher textual diversity while preserving the intended moral. We also provide analyses that include bias assessments and a study on the potential for integrating images into personalized stories.

As LLMs exhibit a high degree of human-like capability, increasing attention has been paid to role-playing research areas in which responses generated by LLMs are expected to mimic human replies. This has promoted the exploration of role-playing agents in various applications, such as chatbots that can engage in natural conversations with users and virtual assistants that can provide personalized support and guidance. The crucial factor in the role-playing task is the effective utilization of character memory, which stores characters' profiles, experiences, and historical dialogues. Retrieval Augmented Generation (RAG) technology is used to access the related memory to enhance the response generation of role-playing agents. Most existing studies retrieve related information based on the semantic similarity of memory to maintain characters' personalized traits, and few attempts have been made to incorporate the emotional factor in the retrieval argument generation (RAG) of LLMs. Inspired by the Mood-Dependent Memory theory, which indicates that people recall an event better if they somehow reinstate during recall the original emotion they experienced during learning, we propose a novel emotion-aware memory retrieval framework, termed Emotional RAG, which recalls the related memory with consideration of emotional state in role-playing agents. Specifically, we design two kinds of retrieval strategies, i.e., combination strategy and sequential strategy, to incorporate both memory semantic and emotional states during the retrieval process. Extensive experiments on three representative role-playing datasets demonstrate that our Emotional RAG framework outperforms the method without considering the emotional factor in maintaining the personalities of role-playing agents. This provides evidence to further reinforce the Mood-Dependent Memory theory in psychology.

Large language models (LLMs) excel in both closed tasks (including problem-solving, and code generation) and open tasks (including creative writing), yet existing explanations for their capabilities lack connections to real-world human intelligence. To fill this gap, this paper systematically investigates LLM intelligence through the lens of ``human simulation'', addressing three core questions: (1) How do personality traits affect problem-solving in closed tasks? (2) How do traits shape creativity in open tasks? (3) How does single-agent performance influence multi-agent collaboration? By assigning Big Five personality traits to LLM agents and evaluating their performance in single- and multi-agent settings, we reveal that specific traits significantly influence reasoning accuracy (closed tasks) and creative output (open tasks). Furthermore, multi-agent systems exhibit collective intelligence distinct from individual capabilities, driven by distinguishing combinations of personalities. We demonstrate that LLMs inherently simulate human behavior through next-token prediction, mirroring human language, decision-making, and collaborative dynamics.

Recent Large Language Models (LLMs) have shown remarkable capabilities in mimicking fictional characters or real humans in conversational settings. However, the realism and consistency of these responses can be further enhanced by providing richer information of the agent being mimicked. In this paper, we propose a novel approach to generate more realistic and consistent responses from LLMs, leveraging five senses, attributes, emotional states, relationship with the interlocutor, and memories. By incorporating these factors, we aim to increase the LLM's capacity for generating natural and realistic reactions in conversational exchanges. Through our research, we expect to contribute to the development of LLMs that demonstrate improved capabilities in mimicking fictional characters. We release a new benchmark dataset and all our codes, prompts, and sample results on our Github: https://github.com/srafsasm/InfoRichBot

Large language models are powerful systems that excel at many tasks, ranging from translation to mathematical reasoning. Yet, at the same time, these models often show unhuman-like characteristics. In the present paper, we address this gap and ask whether large language models can be turned into cognitive models. We find that -- after finetuning them on data from psychological experiments -- these models offer accurate representations of human behavior, even outperforming traditional cognitive models in two decision-making domains. In addition, we show that their representations contain the information necessary to model behavior on the level of individual subjects. Finally, we demonstrate that finetuning on multiple tasks enables large language models to predict human behavior in a previously unseen task. Taken together, these results suggest that large, pre-trained models can be adapted to become generalist cognitive models, thereby opening up new research directions that could transform cognitive psychology and the behavioral sciences as a whole.

As large language models (LLMs) are increasingly deployed in diverse user facing applications, aligning them with real user preferences becomes essential. Existing methods like Reinforcement Learning from Human Feedback (RLHF) rely on expert annotators trained on manually defined guidelines, whose judgments may not reflect the priorities of everyday users. We introduce Reinforcement Learning from User Feedback (RLUF), a framework for aligning LLMs directly to implicit signals from users in production. RLUF addresses key challenges of user feedback: user feedback is often binary (e.g., emoji reactions), sparse, and occasionally adversarial. We train a reward model, P[Love], to predict the likelihood that an LLM response will receive a Love Reaction, a lightweight form of positive user feedback, and integrate P[Love] into a multi-objective policy optimization framework alongside helpfulness and safety objectives. In large-scale experiments, we show that P[Love] is predictive of increased positive feedback and serves as a reliable offline evaluator of future user behavior. Policy optimization using P[Love] significantly raises observed positive-feedback rates, including a 28% increase in Love Reactions during live A/B tests. However, optimizing for positive reactions introduces reward hacking challenges, requiring careful balancing of objectives. By directly leveraging implicit signals from users, RLUF offers a path to aligning LLMs with real-world user preferences at scale.

Large Language Models (LLMs) have recently showcased their remarkable capacities, not only in natural language processing tasks but also across diverse domains such as clinical medicine, legal consultation, and education. LLMs become more than mere applications, evolving into assistants capable of addressing diverse user requests. This narrows the distinction between human beings and artificial intelligence agents, raising intriguing questions regarding the potential manifestation of personalities, temperaments, and emotions within LLMs. In this paper, we propose a framework, PsychoBench, for evaluating diverse psychological aspects of LLMs. Comprising thirteen scales commonly used in clinical psychology, PsychoBench further classifies these scales into four distinct categories: personality traits, interpersonal relationships, motivational tests, and emotional abilities. Our study examines five popular models, namely text-davinci-003, ChatGPT, GPT-4, LLaMA-2-7b, and LLaMA-2-13b. Additionally, we employ a jailbreak approach to bypass the safety alignment protocols and test the intrinsic natures of LLMs. We have made PsychoBench openly accessible via https://github.com/CUHK-ARISE/PsychoBench.

Preference alignment has become a standard pipeline in finetuning models to follow generic human preferences. Majority of work seeks to optimize model to produce responses that would be preferable on average, simplifying the diverse and often contradicting space of human preferences. While research has increasingly focused on personalized alignment: adapting models to individual user preferences, there is a lack of personalized preference dataset which focus on nuanced individual-level preferences. To address this, we introduce WikiPersona: the first fine-grained personalization using well-documented, famous individuals. Our dataset challenges models to align with these personas through an interpretable process: generating verifiable textual descriptions of a persona's background and preferences in addition to alignment. We systematically evaluate different personalization approaches and find that as few-shot prompting with preferences and fine-tuning fail to simultaneously ensure effectiveness and efficiency, using inferred personal preferences as prefixes enables effective personalization, especially in topics where preferences clash while leading to more equitable generalization across unseen personas.

Recent studies show that large language models (LLMs) exhibit self-preference bias when serving as judges, meaning they tend to favor their own responses over those generated by other models. Existing methods typically measure this bias by calculating the difference between the scores a judge model assigns to its own responses and those it assigns to responses from other models. However, this approach conflates self-preference bias with response quality, as higher-quality responses from the judge model may also lead to positive score differences, even in the absence of bias. To address this issue, we introduce gold judgments as proxies for the actual quality of responses and propose the DBG score, which measures self-preference bias as the difference between the scores assigned by the judge model to its own responses and the corresponding gold judgments. Since gold judgments reflect true response quality, the DBG score mitigates the confounding effect of response quality on bias measurement. Using the DBG score, we conduct comprehensive experiments to assess self-preference bias across LLMs of varying versions, sizes, and reasoning abilities. Additionally, we investigate two factors that influence and help alleviate self-preference bias: response text style and the post-training data of judge models. Finally, we explore potential underlying mechanisms of self-preference bias from an attention-based perspective. Our code and data are available at https://github.com/zhiyuanc2001/self-preference.

The rapid advancement of Large Language Models (LLMs) has revolutionized the generation of emotional support conversations (ESC), offering scalable solutions with reduced costs and enhanced data privacy. This paper explores the role of personas in the creation of ESC by LLMs. Our research utilizes established psychological frameworks to measure and infuse persona traits into LLMs, which then generate dialogues in the emotional support scenario. We conduct extensive evaluations to understand the stability of persona traits in dialogues, examining shifts in traits post-generation and their impact on dialogue quality and strategy distribution. Experimental results reveal several notable findings: 1) LLMs can infer core persona traits, 2) subtle shifts in emotionality and extraversion occur, influencing the dialogue dynamics, and 3) the application of persona traits modifies the distribution of emotional support strategies, enhancing the relevance and empathetic quality of the responses. These findings highlight the potential of persona-driven LLMs in crafting more personalized, empathetic, and effective emotional support dialogues, which has significant implications for the future design of AI-driven emotional support systems.

Alignment of the language model with human preferences is a common approach to making a language model useful to end users. However, most alignment work is done in English, and human preference datasets are dominated by English, reflecting only the preferences of English-speaking annotators. Nevertheless, it is common practice to use the English preference data, either directly or by translating it into the target language, when aligning a multilingual language model. The question is whether such an alignment strategy marginalizes the preference of non-English speaking users. To this end, we investigate the effect of aligning Japanese language models with (mostly) English resources. In particular, we focus on evaluating whether the commonsense morality of the resulting fine-tuned models is aligned with Japanese culture using the JCommonsenseMorality (JCM) and ETHICS datasets. The experimental results show that the fine-tuned model outperforms the SFT model. However, it does not demonstrate the same level of improvement as a model fine-tuned using the JCM, suggesting that while some aspects of commonsense morality are transferable, others may not be.

Large Language Models (LLMs) are being used more and more extensively for automated evaluation in various scenarios. Previous studies have attempted to fine-tune open-source LLMs to replicate the evaluation explanations and judgments of powerful proprietary models, such as GPT-4. However, these methods are largely limited to text-based analyses under predefined general criteria, resulting in reduced adaptability for unseen instructions and demonstrating instability in evaluating adherence to quantitative and structural constraints. To address these limitations, we propose a novel evaluation framework, ARJudge, that adaptively formulates evaluation criteria and synthesizes both text-based and code-driven analyses to evaluate LLM responses. ARJudge consists of two components: a fine-tuned Analyzer that generates multi-faceted evaluation analyses and a tuning-free Refiner that combines and refines all analyses to make the final judgment. We construct a Composite Analysis Corpus that integrates tasks for evaluation criteria generation alongside text-based and code-driven analysis generation to train the Analyzer. Our results demonstrate that ARJudge outperforms existing fine-tuned evaluators in effectiveness and robustness. Furthermore, it demonstrates the importance of multi-faceted evaluation and code-driven analyses in enhancing evaluation capabilities.

The recent proliferation of research into transformer based natural language processing has led to a number of studies which attempt to detect the presence of human-like cognitive behavior in the models. We contend that, as is true of human psychology, the investigation of cognitive behavior in language models must be conducted in an appropriate population of an appropriate size for the results to be meaningful. We leverage work in uncertainty estimation in a novel approach to efficiently construct experimental populations. The resultant tool, PopulationLM, has been made open source. We provide theoretical grounding in the uncertainty estimation literature and motivation from current cognitive work regarding language models. We discuss the methodological lessons from other scientific communities and attempt to demonstrate their application to two artificial population studies. Through population based experimentation we find that language models exhibit behavior consistent with typicality effects among categories highly represented in training. However, we find that language models don't tend to exhibit structural priming effects. Generally, our results show that single models tend to over estimate the presence of cognitive behaviors in neural models.

With the emergence of generative conversational large language models (LLMs) like ChatGPT, serving as virtual assistants in various fields, the stability and reliability of their responses have become crucial. However, during usage, it has been observed that these models tend to waver in their judgements when confronted with follow-up questions from users expressing skepticism or disagreement. In this work, we draw inspiration from questioning strategies in education and propose a Follow-up Questioning Mechanism along with two evaluation metrics to assess the judgement consistency of LLMs before and after exposure to disturbances. We evaluate the judgement consistency of ChatGPT, PaLM2-Bison, and Vicuna-13B under this mechanism across eight reasoning benchmarks. Empirical results show that even when the initial answers are correct, judgement consistency sharply decreases when LLMs face disturbances such as questioning, negation, or misleading. Additionally, we study these models' judgement consistency under various settings (sampling temperature and prompts) to validate this issue further, observing the impact of prompt tone and conducting an in-depth error analysis for deeper behavioral insights. Furthermore, we also explore several prompting methods to mitigate this issue and demonstrate their effectiveness\url{https://github.com/NUSTM/LLMs-Waver-In-Judgements}.

In this paper, we consider mimicking fictional characters as a promising direction for building engaging conversation models. To this end, we present a new practical task where only a few utterances of each fictional character are available to generate responses mimicking them. Furthermore, we propose a new method named Pseudo Dialog Prompting (PDP) that generates responses by leveraging the power of large-scale language models with prompts containing the target character's utterances. To better reflect the style of the character, PDP builds the prompts in the form of dialog that includes the character's utterances as dialog history. Since only utterances of the characters are available in the proposed task, PDP matches each utterance with an appropriate pseudo-context from a predefined set of context candidates using a retrieval model. Through human and automatic evaluation, we show that PDP generates responses that better reflect the style of fictional characters than baseline methods.

Large Language Models (LLMs) possess the remarkable capability to understand human instructions and generate high-quality text, enabling them to act as agents that simulate human behaviours. This capability allows LLMs to emulate human beings in a more advanced manner, beyond merely replicating simple human behaviours. However, there is a lack of exploring into leveraging LLMs to craft characters from several aspects. In this work, we introduce the Customisable Conversation Agent Framework, which employs LLMs to simulate real-world characters that can be freely customised according to different user preferences. The customisable framework is helpful for designing customisable characters and role-playing agents according to human's preferences. We first propose the SimsConv dataset, which comprises 68 different customised characters, 1,360 multi-turn role-playing dialogues, and encompasses 13,971 interaction dialogues in total. The characters are created from several real-world elements, such as career, aspiration, trait, and skill. Building on these foundations, we present SimsChat, a freely customisable role-playing agent. It incorporates different real-world scenes and topic-specific character interaction dialogues, simulating characters' life experiences in various scenarios and topic-specific interactions with specific emotions. Experimental results show that our proposed framework achieves desirable performance and provides helpful guideline for building better simulacra of human beings in the future. Our data and code are available at https://github.com/Bernard-Yang/SimsChat.

The progress of AI is bottlenecked by the quality of evaluation, and powerful LLM-as-a-Judge models have proved to be a core solution. Improved judgment ability is enabled by stronger chain-of-thought reasoning, motivating the need to find the best recipes for training such models to think. In this work we introduce J1, a reinforcement learning approach to training such models. Our method converts both verifiable and non-verifiable prompts to judgment tasks with verifiable rewards that incentivize thinking and mitigate judgment bias. In particular, our approach outperforms all other existing 8B or 70B models when trained at those sizes, including models distilled from DeepSeek-R1. J1 also outperforms o1-mini, and even R1 on some benchmarks, despite training a smaller model. We provide analysis and ablations comparing Pairwise-J1 vs Pointwise-J1 models, offline vs online training recipes, reward strategies, seed prompts, and variations in thought length and content. We find that our models make better judgments by learning to outline evaluation criteria, comparing against self-generated reference answers, and re-evaluating the correctness of model responses.

We study word learning in subword and character language models with the psycholinguistic lexical decision task. While subword LMs struggle to discern words and non-words with high accuracy, character LMs solve this task easily and consistently. Furthermore, when comparing word learning and syntactic learning, both processes are separable in character LM where word learning predates syntactic learning, whereas these processes are simultaneous in subword LM. This raises questions about the adequacy of subword LMs for modeling language acquisition and positions character LMs as a viable alternative.

Large Language Models (LLMs) have revolutionized natural language processing but can exhibit biases and may generate toxic content. While alignment techniques like Reinforcement Learning from Human Feedback (RLHF) reduce these issues, their impact on creativity, defined as syntactic and semantic diversity, remains unexplored. We investigate the unintended consequences of RLHF on the creativity of LLMs through three experiments focusing on the Llama-2 series. Our findings reveal that aligned models exhibit lower entropy in token predictions, form distinct clusters in the embedding space, and gravitate towards "attractor states", indicating limited output diversity. Our findings have significant implications for marketers who rely on LLMs for creative tasks such as copywriting, ad creation, and customer persona generation. The trade-off between consistency and creativity in aligned models should be carefully considered when selecting the appropriate model for a given application. We also discuss the importance of prompt engineering in harnessing the creative potential of base models.