Daily Papers

This paper develops an agentic framework that employs large language models (LLMs) to automate the generation of persuasive and grounded marketing content, using real estate listing descriptions as our focal application domain. Our method is designed to align the generated content with user preferences while highlighting useful factual attributes. This agent consists of three key modules: (1) Grounding Module, mimicking expert human behavior to predict marketable features; (2) Personalization Module, aligning content with user preferences; (3) Marketing Module, ensuring factual accuracy and the inclusion of localized features. We conduct systematic human-subject experiments in the domain of real estate marketing, with a focus group of potential house buyers. The results demonstrate that marketing descriptions generated by our approach are preferred over those written by human experts by a clear margin. Our findings suggest a promising LLM-based agentic framework to automate large-scale targeted marketing while ensuring responsible generation using only facts.

In the marketing field, understanding consumer heterogeneity, which is the internal or psychological difference among consumers that cannot be captured by behavioral logs, has long been a critical challenge. However, a number of consumers today usually post their evaluation on the specific product on the online platform, which can be the valuable source of such unobservable differences among consumers. Several previous studies have shown the validity of the analysis on text modality, but on the other hand, such analyses may not necessarily demonstrate sufficient predictive accuracy for text alone, as they may not include information readily available from cross-sectional data, such as consumer profile data. In addition, recent advances in machine learning techniques, such as large-scale language models (LLMs) and multimodal learning have made it possible to deal with the various kind of dataset simultaneously, including textual data and the traditional cross-sectional data, and the joint representations can be effectively obtained from multiple modalities. Therefore, this study constructs a product evaluation model that takes into account consumer heterogeneity by multimodal learning of online product reviews and consumer profile information. We also compare multiple models using different modalities or hyper-parameters to demonstrate the robustness of multimodal learning in marketing analysis.

The relationship between professional skills and higher education programs is modeled as a non-directed bipartite network with binary entries representing the links between 28 skills (as captured by the occupational information network, O*NET) and 258 graduate program summaries (as captured by commercial brochures of graduate programs in marketing with accreditation standards of the Association to Advance Collegiate Schools of Business). While descriptive analysis for skills suggests a qualitative lack of alignment between the job demands captured by O*NET, inferential analyses based on exponential random graph model estimates show that skills' popularity and homophily coexist with a systematic yet weak alignment to job demands for marketing managers.

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with consumers on a deeply personal level. Through real-world examples from industry leaders like Google, Netflix and Stitch Fix, we elucidate how this technology shapes marketing strategies, personalizes consumer experiences, and navigates the challenges it presents. The paper also explores future directions and recommendations for generative AI-driven storytelling, including prospective applications such as real-time personalized storytelling, immersive storytelling experiences, and social media storytelling. By shedding light on the potential and impact of generative AI-driven storytelling in marketing, this paper contributes to the understanding of this cutting-edge approach and its transformative power in the field of marketing.

In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.

Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be difficult to understand model workings and insights without extensive implementation teams. In principle, recently developed large language models (LLMs), like GPT-4, can be deployed to provide marketing insights, reducing the time and effort required to make critical decisions. In practice, there are substantial challenges that need to be overcome to reliably use such models. We focus on domain-specific question-answering, SQL generation needed for data retrieval, and tabular analysis and show how a combination of semantic search, prompt engineering, and fine-tuning can be applied to dramatically improve the ability of LLMs to execute these tasks accurately. We compare both proprietary models, like GPT-4, and open-source models, like Llama-2-70b, as well as various embedding methods. These models are tested on sample use cases specific to marketing mix modeling and attribution.

Due to the significant advances in large-scale text-to-image generation by diffusion model (DM), controllable human image generation has been attracting much attention recently. Existing works, such as Controlnet [36], T2I-adapter [20] and HumanSD [10] have demonstrated good abilities in generating human images based on pose conditions, they still fail to meet the requirements of real e-commerce scenarios. These include (1) the interaction between the shown product and human should be considered, (2) human parts like face/hand/arm/foot and the interaction between human model and product should be hyper-realistic, and (3) the identity of the product shown in advertising should be exactly consistent with the product itself. To this end, in this paper, we first define a new human image generation task for e-commerce marketing, i.e., Object-ID-retentive Human-object Interaction image Generation (OHG), and then propose a VirtualModel framework to generate human images for product shown, which supports displays of any categories of products and any types of human-object interaction. As shown in Figure 1, VirtualModel not only outperforms other methods in terms of accurate pose control and image quality but also allows for the display of user-specified product objects by maintaining the product-ID consistency and enhancing the plausibility of human-object interaction. Codes and data will be released.

Recommender system has deeply revolutionized people's daily life and production, bringing a large amount of business value. In the recommendation domain, simulation and real data-based studies are two typical research paradigms, with each having different advantages. Previously, real data-based studies occupy more important positions, since accurately simulating the user preference is quite difficult. Recently, large language models (LLM) have shown great potential to achieve human-like intelligence, which provides new opportunities to overcome the shortcomings of simulation-based studies and thus highlight their advantages, such as much more application scenarios and cheaper data acquisition strategies. To shed lights on this direction, in this paper, we introduce an LLM-based recommender simulator called RecAgent. Our simulator is composed of two modules: (1) the user module and (2) the recommender module. The user module can browse the recommendation website, communicate with other users and broadcast messages on the social media. The recommender module is designed to provide search or recommendation lists to the users, and one can design different models to implement the recommender. All the users take actions based on LLMs, and can freely evolve like in the real world. We present several case studies to demonstrate that the users in our simulator can indeed behave in a reasonable manner as expected. Our project has been released at https://github.com/RUC-GSAI/YuLan-Rec.

We introduce xbench, a dynamic, profession-aligned evaluation suite designed to bridge the gap between AI agent capabilities and real-world productivity. While existing benchmarks often focus on isolated technical skills, they may not accurately reflect the economic value agents deliver in professional settings. To address this, xbench targets commercially significant domains with evaluation tasks defined by industry professionals. Our framework creates metrics that strongly correlate with productivity value, enables prediction of Technology-Market Fit (TMF), and facilitates tracking of product capabilities over time. As our initial implementations, we present two benchmarks: Recruitment and Marketing. For Recruitment, we collect 50 tasks from real-world headhunting business scenarios to evaluate agents' abilities in company mapping, information retrieval, and talent sourcing. For Marketing, we assess agents' ability to match influencers with advertiser needs, evaluating their performance across 50 advertiser requirements using a curated pool of 836 candidate influencers. We present initial evaluation results for leading contemporary agents, establishing a baseline for these professional domains. Our continuously updated evalsets and evaluations are available at https://xbench.org.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

In e-commerce and digital marketing, generating high-fidelity human-product demonstration videos is important for effective product presentation. However, most existing frameworks either fail to preserve the identities of both humans and products or lack an understanding of human-product spatial relationships, leading to unrealistic representations and unnatural interactions. To address these challenges, we propose a Diffusion Transformer (DiT)-based framework. Our method simultaneously preserves human identities and product-specific details, such as logos and textures, by injecting paired human-product reference information and utilizing an additional masked cross-attention mechanism. We employ a 3D body mesh template and product bounding boxes to provide precise motion guidance, enabling intuitive alignment of hand gestures with product placements. Additionally, structured text encoding is used to incorporate category-level semantics, enhancing 3D consistency during small rotational changes across frames. Trained on a hybrid dataset with extensive data augmentation strategies, our approach outperforms state-of-the-art techniques in maintaining the identity integrity of both humans and products and generating realistic demonstration motions. Project page: https://submit2025-dream.github.io/DreamActor-H1/.

Posters play a crucial role in marketing and advertising, contributing significantly to industrial design by enhancing visual communication and brand visibility. With recent advances in controllable text-to-image diffusion models, more concise research is now focusing on rendering text within synthetic images. Despite improvements in text rendering accuracy, the field of end-to-end poster generation remains underexplored. This complex task involves striking a balance between text rendering accuracy and automated layout to produce high-resolution images with variable aspect ratios. To tackle this challenge, we propose an end-to-end text rendering framework employing a triple cross-attention mechanism rooted in align learning, designed to create precise poster text within detailed contextual backgrounds. Additionally, we introduce a high-resolution dataset that exceeds 1024 pixels in image resolution. Our approach leverages the SDXL architecture. Extensive experiments validate the ability of our method to generate poster images featuring intricate and contextually rich backgrounds. Codes will be available at https://github.com/OPPO-Mente-Lab/GlyphDraw2.

Developments in IoT applications are playing an important role in our day-to-day life, starting from business predictions to self driving cars. One of the area, most influenced by the field of AI and IoT is retail analytics. In Retail Analytics, Conversion Rates - a metric which is most often used by retail stores to measure how many people have visited the store and how many purchases has happened. This retail conversion rate assess the marketing operations, increasing stock, store outlet and running promotions ..etc. Our project intends to build a cost-effective people counting system with AI at Edge, where it calculates Conversion rates using total number of people counted by the system and number of transactions for the day, which helps in providing analytical insights for retail store optimization with a very minimum hardware requirements.

Graphic design plays a vital role in visual communication across advertising, marketing, and multimedia entertainment. Prior work has explored automated graphic design generation using diffusion models, aiming to streamline creative workflows and democratize design capabilities. However, complex graphic design scenarios require accurately adhering to design intent specified by multiple heterogeneous user-provided elements (\eg images, layouts, and texts), which pose multi-condition control challenges for existing methods. Specifically, previous single-condition control models demonstrate effectiveness only within their specialized domains but fail to generalize to other conditions, while existing multi-condition methods often lack fine-grained control over each sub-condition and compromise overall compositional harmony. To address these limitations, we introduce CreatiDesign, a systematic solution for automated graphic design covering both model architecture and dataset construction. First, we design a unified multi-condition driven architecture that enables flexible and precise integration of heterogeneous design elements with minimal architectural modifications to the base diffusion model. Furthermore, to ensure that each condition precisely controls its designated image region and to avoid interference between conditions, we propose a multimodal attention mask mechanism. Additionally, we develop a fully automated pipeline for constructing graphic design datasets, and introduce a new dataset with 400K samples featuring multi-condition annotations, along with a comprehensive benchmark. Experimental results show that CreatiDesign outperforms existing models by a clear margin in faithfully adhering to user intent.

User-generated contents (UGCs) on online platforms allow marketing researchers to understand consumer preferences for products and services. With the advance of large language models (LLMs), some studies utilized the models for annotation and sentiment analysis. However, the relationship between the accuracy and the hyper-parameters of LLMs is yet to be thoroughly examined. In addition, the issues of variability and reproducibility of results from each trial of LLMs have rarely been considered in existing literature. Since actual human annotation uses majority voting to resolve disagreements among annotators, this study introduces a majority voting mechanism to a sentiment analysis model using local LLMs. By a series of three analyses of online reviews on restaurant evaluations, we demonstrate that majority voting with multiple attempts using a medium-sized model produces more robust results than using a large model with a single attempt. Furthermore, we conducted further analysis to investigate the effect of each aspect on the overall evaluation.

Human choice prediction in economic contexts is crucial for applications in marketing, finance, public policy, and more. This task, however, is often constrained by the difficulties in acquiring human choice data. With most experimental economics studies focusing on simple choice settings, the AI community has explored whether LLMs can substitute for humans in these predictions and examined more complex experimental economics settings. However, a key question remains: can LLMs generate training data for human choice prediction? We explore this in language-based persuasion games, a complex economic setting involving natural language in strategic interactions. Our experiments show that models trained on LLM-generated data can effectively predict human behavior in these games and even outperform models trained on actual human data.

Training classifiers is difficult with severe class imbalance, but many rare events are the culmination of a sequence with much more common intermediate outcomes. For example, in online marketing a user first sees an ad, then may click on it, and finally may make a purchase; estimating the probability of purchases is difficult because of their rarity. We show both theoretically and through data experiments that the more abundant data in earlier steps may be leveraged to improve estimation of probabilities of rare events. We present PRESTO, a relaxation of the proportional odds model for ordinal regression. Instead of estimating weights for one separating hyperplane that is shifted by separate intercepts for each of the estimated Bayes decision boundaries between adjacent pairs of categorical responses, we estimate separate weights for each of these transitions. We impose an L1 penalty on the differences between weights for the same feature in adjacent weight vectors in order to shrink towards the proportional odds model. We prove that PRESTO consistently estimates the decision boundary weights under a sparsity assumption. Synthetic and real data experiments show that our method can estimate rare probabilities in this setting better than both logistic regression on the rare category, which fails to borrow strength from more abundant categories, and the proportional odds model, which is too inflexible.

The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can be abused by malicious advertisers who attempt to deceive people by disinformation such as propaganda and divisive opinion. To counter this problem, we introduce a new application named FBAdTracker. The purpose of this application is to provide an integrated data collection and analysis system for current research on fact-checking related to Facebook advertisements. Our system is capable of monitoring up-to-date Facebook ads and analyzing ads retrieved from Facebook Ads Library.

Understanding customer sentiments is of paramount importance in marketing strategies today. Not only will it give companies an insight as to how customers perceive their products and/or services, but it will also give them an idea on how to improve their offers. This paper attempts to understand the correlation of different variables in customer reviews on a women clothing e-commerce, and to classify each review whether it recommends the reviewed product or not and whether it consists of positive, negative, or neutral sentiment. To achieve these goals, we employed univariate and multivariate analyses on dataset features except for review titles and review texts, and we implemented a bidirectional recurrent neural network (RNN) with long-short term memory unit (LSTM) for recommendation and sentiment classification. Results have shown that a recommendation is a strong indicator of a positive sentiment score, and vice-versa. On the other hand, ratings in product reviews are fuzzy indicators of sentiment scores. We also found out that the bidirectional LSTM was able to reach an F1-score of 0.88 for recommendation classification, and 0.93 for sentiment classification.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

The acceleration in the adoption of AI-based automated decision-making systems poses a challenge for evaluating the fairness of algorithmic decisions, especially in the absence of ground truth. When designing interventions, uplift modeling is used extensively to identify candidates that are likely to benefit from treatment. However, these models remain particularly susceptible to fairness evaluation due to the lack of ground truth on the outcome measure since a candidate cannot be in both treatment and control simultaneously. In this article, we propose a framework that overcomes the missing ground truth problem by generating surrogates to serve as a proxy for counterfactual labels of uplift modeling campaigns. We then leverage the surrogate ground truth to conduct a more comprehensive binary fairness evaluation. We show how to apply the approach in a comprehensive study from a real-world marketing campaign for promotional offers and demonstrate its enhancement for fairness evaluation.

Understanding causality should be a core requirement of any attempt to build real impact through AI. Due to the inherent unobservability of counterfactuals, large randomised trials (RCTs) are the standard for causal inference. But large experiments are generically expensive, and randomisation carries its own costs, e.g. when suboptimal decisions are trialed. Recent work has proposed more sample-efficient alternatives to RCTs, but these are not adaptable to the downstream application for which the causal effect is sought. In this work, we develop a task-specific approach to experimental design and derive sampling strategies customised to particular downstream applications. Across a range of important tasks, real-world datasets, and sample sizes, our method outperforms other benchmarks, e.g. requiring an order-of-magnitude less data to match RCT performance on targeted marketing tasks.

This paper argues that fully autonomous AI agents should not be developed. In support of this position, we build from prior scientific literature and current product marketing to delineate different AI agent levels and detail the ethical values at play in each, documenting trade-offs in potential benefits and risks. Our analysis reveals that risks to people increase with the autonomy of a system: The more control a user cedes to an AI agent, the more risks to people arise. Particularly concerning are safety risks, which affect human life and impact further values.

Large language models (LLMs) are increasingly deployed in specialized production data processing pipelines across diverse domains -- such as finance, marketing, and e-commerce. However, when running them in production across many inputs, they often fail to follow instructions or meet developer expectations. To improve reliability in these applications, creating assertions or guardrails for LLM outputs to run alongside the pipelines is essential. Yet, determining the right set of assertions that capture developer requirements for a task is challenging. In this paper, we introduce PROMPTEVALS, a dataset of 2087 LLM pipeline prompts with 12623 corresponding assertion criteria, sourced from developers using our open-source LLM pipeline tools. This dataset is 5x larger than previous collections. Using a hold-out test split of PROMPTEVALS as a benchmark, we evaluated closed- and open-source models in generating relevant assertions. Notably, our fine-tuned Mistral and Llama 3 models outperform GPT-4o by 20.93% on average, offering both reduced latency and improved performance. We believe our dataset can spur further research in LLM reliability, alignment, and prompt engineering.

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

The rapid expansion of the digital world has propelled sentiment analysis into a critical tool across diverse sectors such as marketing, politics, customer service, and healthcare. While there have been significant advancements in sentiment analysis for widely spoken languages, low-resource languages, such as Bangla, remain largely under-researched due to resource constraints. Furthermore, the recent unprecedented performance of Large Language Models (LLMs) in various applications highlights the need to evaluate them in the context of low-resource languages. In this study, we present a sizeable manually annotated dataset encompassing 33,605 Bangla news tweets and Facebook comments. We also investigate zero- and few-shot in-context learning with several language models, including Flan-T5, GPT-4, and Bloomz, offering a comparative analysis against fine-tuned models. Our findings suggest that monolingual transformer-based models consistently outperform other models, even in zero and few-shot scenarios. To foster continued exploration, we intend to make this dataset and our research tools publicly available to the broader research community. In the spirit of further research, we plan to make this dataset and our experimental resources publicly accessible to the wider research community.

The level of ripeness is essential in determining the quality of bananas. To correctly estimate banana maturity, the metrics of international marketing standards need to be considered. However, the process of assessing the maturity of bananas at an industrial level is still carried out using manual methods. The use of CNN models is an attractive tool to solve the problem, but there is a limitation regarding the availability of sufficient data to train these models reliably. On the other hand, in the state-of-the-art, existing CNN models and the available data have reported that the accuracy results are acceptable in identifying banana maturity. For this reason, this work presents the generation of a robust dataset that combines real and synthetic data for different levels of banana ripeness. In addition, it proposes a simple CNN architecture, which is trained with synthetic data and using the transfer learning technique, the model is improved to classify real data, managing to determine the level of maturity of the banana. The proposed CNN model is evaluated with several architectures, then hyper-parameter configurations are varied, and optimizers are used. The results show that the proposed CNN model reaches a high accuracy of 0.917 and a fast execution time.

AI-generated text is proliferating across domains, from creative writing and journalism to marketing content and scientific articles. Models can follow user-provided instructions to generate coherent and grammatically correct outputs but in this work, we study a more fundamental question: how do we evaluate and improve the writing quality of AI-generated text? Writing quality assessment has received less attention from the community, in part because it is fundamentally subjective and requires expertise. We first introduce the Writing Quality Benchmark (WQ) by consolidating five writing-preference datasets into 4,729 writing quality judgments. Our experiments show that most of the competitive baselines, including state-of-the-art LLMs that excel at reasoning tasks, barely outperform random baselines on WQ. We then train specialized Writing Quality Reward Models (WQRM) of various sizes for writing quality assessment that demonstrate strong generalization on four out-of-distribution test sets and 74% accuracy on the WQ benchmark. To further show WQRM's practical benefits during inference, we leverage additional test-time compute to generate and rank multiple candidate revisions, allowing us to select higher-quality outputs from an initial draft. Human evaluation with 9 experienced writers confirm that WQRM-based selection produces writing samples preferred by experts 66% overall, and 72.2% when the reward gap is larger than 1 point. We release our datasets and models to encourage community engagement with writing quality assessment and development of AI writing systems better aligned with human preferences.

Advancements in artificial intelligence, machine learning, and deep learning have catalyzed the transformation of big data analytics and management into pivotal domains for research and application. This work explores the theoretical foundations, methodological advancements, and practical implementations of these technologies, emphasizing their role in uncovering actionable insights from massive, high-dimensional datasets. The study presents a systematic overview of data preprocessing techniques, including data cleaning, normalization, integration, and dimensionality reduction, to prepare raw data for analysis. Core analytics methodologies such as classification, clustering, regression, and anomaly detection are examined, with a focus on algorithmic innovation and scalability. Furthermore, the text delves into state-of-the-art frameworks for data mining and predictive modeling, highlighting the role of neural networks, support vector machines, and ensemble methods in tackling complex analytical challenges. Special emphasis is placed on the convergence of big data with distributed computing paradigms, including cloud and edge computing, to address challenges in storage, computation, and real-time analytics. The integration of ethical considerations, including data privacy and compliance with global standards, ensures a holistic perspective on data management. Practical applications across healthcare, finance, marketing, and policy-making illustrate the real-world impact of these technologies. Through comprehensive case studies and Python-based implementations, this work equips researchers, practitioners, and data enthusiasts with the tools to navigate the complexities of modern data analytics. It bridges the gap between theory and practice, fostering the development of innovative solutions for managing and leveraging data in the era of artificial intelligence.

In recent years, the rapid advancement of large-scale pre-trained language models based on transformer architectures has revolutionized natural language processing tasks. Among these, ChatGPT has gained widespread popularity, demonstrating human-level conversational abilities and attracting over 100 million monthly users by late 2022. Concurrently, Baidu's commercial deployment of the Ernie Wenxin model has significantly enhanced marketing effectiveness through AI-driven technologies. This paper focuses on optimizing high-performance inference for Ernie models, emphasizing GPU acceleration and leveraging the Paddle inference framework. We employ techniques such as Faster Transformer for efficient model processing, embedding layer pruning to reduce computational overhead, and FP16 half-precision inference for enhanced computational efficiency. Additionally, our approach integrates efficient data handling strategies using multi-process parallel processing to minimize latency. Experimental results demonstrate that our optimized solution achieves up to an 8.96x improvement in inference speed compared to standard methods, while maintaining competitive performance.

In this paper, we present a novel methodology we call MDS-ViTNet (Multi Decoder Saliency by Vision Transformer Network) for enhancing visual saliency prediction or eye-tracking. This approach holds significant potential for diverse fields, including marketing, medicine, robotics, and retail. We propose a network architecture that leverages the Vision Transformer, moving beyond the conventional ImageNet backbone. The framework adopts an encoder-decoder structure, with the encoder utilizing a Swin transformer to efficiently embed most important features. This process involves a Transfer Learning method, wherein layers from the Vision Transformer are converted by the Encoder Transformer and seamlessly integrated into a CNN Decoder. This methodology ensures minimal information loss from the original input image. The decoder employs a multi-decoding technique, utilizing dual decoders to generate two distinct attention maps. These maps are subsequently combined into a singular output via an additional CNN model. Our trained model MDS-ViTNet achieves state-of-the-art results across several benchmarks. Committed to fostering further collaboration, we intend to make our code, models, and datasets accessible to the public.

This paper explores the use of unstructured, multimodal data, namely text and images, in causal inference and treatment effect estimation. We propose a neural network architecture that is adapted to the double machine learning (DML) framework, specifically the partially linear model. An additional contribution of our paper is a new method to generate a semi-synthetic dataset which can be used to evaluate the performance of causal effect estimation in the presence of text and images as confounders. The proposed methods and architectures are evaluated on the semi-synthetic dataset and compared to standard approaches, highlighting the potential benefit of using text and images directly in causal studies. Our findings have implications for researchers and practitioners in economics, marketing, finance, medicine and data science in general who are interested in estimating causal quantities using non-traditional data.

In the pharmaceutical industry, the use of artificial intelligence (AI) has seen consistent growth over the past decade. This rise is attributed to major advancements in statistical machine learning methodologies, computational capabilities and the increased availability of large datasets. AI techniques are applied throughout different stages of drug development, ranging from drug discovery to post-marketing benefit-risk assessment. Kolluri et al. provided a review of several case studies that span these stages, featuring key applications such as protein structure prediction, success probability estimation, subgroup identification, and AI-assisted clinical trial monitoring. From a regulatory standpoint, there was a notable uptick in submissions incorporating AI components in 2021. The most prevalent therapeutic areas leveraging AI were oncology (27%), psychiatry (15%), gastroenterology (12%), and neurology (11%). The paradigm of personalized or precision medicine has gained significant traction in recent research, partly due to advancements in AI techniques hamburg2010path. This shift has had a transformative impact on the pharmaceutical industry. Departing from the traditional "one-size-fits-all" model, personalized medicine incorporates various individual factors, such as environmental conditions, lifestyle choices, and health histories, to formulate customized treatment plans. By utilizing sophisticated machine learning algorithms, clinicians and researchers are better equipped to make informed decisions in areas such as disease prevention, diagnosis, and treatment selection, thereby optimizing health outcomes for each individual.

Efficiently and flexibly estimating treatment effect heterogeneity is an important task in a wide variety of settings ranging from medicine to marketing, and there are a considerable number of promising conditional average treatment effect estimators currently available. These, however, typically rely on the assumption that the measured covariates are enough to justify conditional exchangeability. We propose the P-learner, motivated by the R- and DR-learner, a tailored two-stage loss function for learning heterogeneous treatment effects in settings where exchangeability given observed covariates is an implausible assumption, and we wish to rely on proxy variables for causal inference. Our proposed estimator can be implemented by off-the-shelf loss-minimizing machine learning methods, which in the case of kernel regression satisfies an oracle bound on the estimated error as long as the nuisance components are estimated reasonably well.

In the past few years, the growth of e-commerce and digital marketing in Vietnam has generated a huge volume of opinionated data. Analyzing those data would provide enterprises with insight for better business decisions. In this work, as part of the Advosights project, we study sentiment analysis of product reviews in Vietnamese. The final solution is based on Self-attention neural networks, a flexible architecture for text classification task with about 90.16% of accuracy in 0.0124 second, a very fast inference time.

LLMs are typically trained to answer user questions or follow instructions similarly to how human experts respond. However, in the standard alignment framework they lack the basic ability of explicit thinking before answering. Thinking is important for complex questions that require reasoning and planning -- but can be applied to any task. We propose a training method for equipping existing LLMs with such thinking abilities for general instruction following without use of additional human data. We achieve this by an iterative search and optimization procedure that explores the space of possible thought generations, allowing the model to learn how to think without direct supervision. For each instruction, the thought candidates are scored using a judge model to evaluate their responses only, and then optimized via preference optimization. We show that this procedure leads to superior performance on AlpacaEval and Arena-Hard, and shows gains from thinking on non-reasoning categories such as marketing, health and general knowledge, in addition to more traditional reasoning & problem-solving tasks.

In an era of exponential scientific growth, identifying novel research ideas is crucial and challenging in academia. Despite potential, the lack of an appropriate benchmark dataset hinders the research of novelty detection. More importantly, simply adopting existing NLP technologies, e.g., retrieving and then cross-checking, is not a one-size-fits-all solution due to the gap between textual similarity and idea conception. In this paper, we propose to harness large language models (LLMs) for scientific novelty detection (ND), associated with two new datasets in marketing and NLP domains. To construct the considerate datasets for ND, we propose to extract closure sets of papers based on their relationship, and then summarize their main ideas based on LLMs. To capture idea conception, we propose to train a lightweight retriever by distilling the idea-level knowledge from LLMs to align ideas with similar conception, enabling efficient and accurate idea retrieval for LLM novelty detection. Experiments show our method consistently outperforms others on the proposed benchmark datasets for idea retrieval and ND tasks. Codes and data are available at https://anonymous.4open.science/r/NoveltyDetection-10FB/.

In this paper, we propose a new setting for generating product descriptions from images, augmented by marketing keywords. It leverages the combined power of visual and textual information to create descriptions that are more tailored to the unique features of products. For this setting, previous methods utilize visual and textual encoders to encode the image and keywords and employ a language model-based decoder to generate the product description. However, the generated description is often inaccurate and generic since same-category products have similar copy-writings, and optimizing the overall framework on large-scale samples makes models concentrate on common words yet ignore the product features. To alleviate the issue, we present a simple and effective Multimodal In-Context Tuning approach, named ModICT, which introduces a similar product sample as the reference and utilizes the in-context learning capability of language models to produce the description. During training, we keep the visual encoder and language model frozen, focusing on optimizing the modules responsible for creating multimodal in-context references and dynamic prompts. This approach preserves the language generation prowess of large language models (LLMs), facilitating a substantial increase in description diversity. To assess the effectiveness of ModICT across various language model scales and types, we collect data from three distinct product categories within the E-commerce domain. Extensive experiments demonstrate that ModICT significantly improves the accuracy (by up to 3.3% on Rouge-L) and diversity (by up to 9.4% on D-5) of generated results compared to conventional methods. Our findings underscore the potential of ModICT as a valuable tool for enhancing automatic generation of product descriptions in a wide range of applications.

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.

The emergence of large language models (LLMs) has opened up exciting possibilities for simulating human behavior and cognitive processes, with potential applications in various domains, including marketing research and consumer behavior analysis. However, the validity of utilizing LLMs as stand-ins for human subjects remains uncertain due to glaring divergences that suggest fundamentally different underlying processes at play and the sensitivity of LLM responses to prompt variations. This paper presents a novel approach based on Shapley values from cooperative game theory to interpret LLM behavior and quantify the relative contribution of each prompt component to the model's output. Through two applications - a discrete choice experiment and an investigation of cognitive biases - we demonstrate how the Shapley value method can uncover what we term "token noise" effects, a phenomenon where LLM decisions are disproportionately influenced by tokens providing minimal informative content. This phenomenon raises concerns about the robustness and generalizability of insights obtained from LLMs in the context of human behavior simulation. Our model-agnostic approach extends its utility to proprietary LLMs, providing a valuable tool for practitioners and researchers to strategically optimize prompts and mitigate apparent cognitive biases. Our findings underscore the need for a more nuanced understanding of the factors driving LLM responses before relying on them as substitutes for human subjects in survey settings. We emphasize the importance of researchers reporting results conditioned on specific prompt templates and exercising caution when drawing parallels between human behavior and LLMs.

Livestream videos have become a significant part of online learning, where design, digital marketing, creative painting, and other skills are taught by experienced experts in the sessions, making them valuable materials. However, Livestream tutorial videos are usually hours long, recorded, and uploaded to the Internet directly after the live sessions, making it hard for other people to catch up quickly. An outline will be a beneficial solution, which requires the video to be temporally segmented according to topics. In this work, we introduced a large Livestream video dataset named MultiLive, and formulated the temporal segmentation of the long Livestream videos (TSLLV) task. We propose LiveSeg, an unsupervised Livestream video temporal Segmentation solution, which takes advantage of multimodal features from different domains. Our method achieved a 16.8% F1-score performance improvement compared with the state-of-the-art method.

Social media popularity prediction task aims to predict the popularity of posts on social media platforms, which has a positive driving effect on application scenarios such as content optimization, digital marketing and online advertising. Though many studies have made significant progress, few of them pay much attention to the integration between popularity prediction with temporal alignment. In this paper, with exploring YouTube's multilingual and multi-modal content, we construct a new social media temporal popularity prediction benchmark, namely SMTPD, and suggest a baseline framework for temporal popularity prediction. Through data analysis and experiments, we verify that temporal alignment and early popularity play crucial roles in social media popularity prediction for not only deepening the understanding of temporal dynamics of popularity in social media but also offering a suggestion about developing more effective prediction models in this field. Code is available at https://github.com/zhuwei321/SMTPD.

Visually Rich Documents (VRDs) are essential in academia, finance, medical fields, and marketing due to their multimodal information content. Traditional methods for extracting information from VRDs depend on expert knowledge and manual labor, making them costly and inefficient. The advent of deep learning has revolutionized this process, introducing models that leverage multimodal information vision, text, and layout along with pretraining tasks to develop comprehensive document representations. These models have achieved state-of-the-art performance across various downstream tasks, significantly enhancing the efficiency and accuracy of information extraction from VRDs. In response to the growing demands and rapid developments in Visually Rich Document Understanding (VRDU), this paper provides a comprehensive review of deep learning-based VRDU frameworks. We systematically survey and analyze existing methods and benchmark datasets, categorizing them based on adopted strategies and downstream tasks. Furthermore, we compare different techniques used in VRDU models, focusing on feature representation and fusion, model architecture, and pretraining methods, while highlighting their strengths, limitations, and appropriate scenarios. Finally, we identify emerging trends and challenges in VRDU, offering insights into future research directions and practical applications. This survey aims to provide a thorough understanding of VRDU advancements, benefiting both academic and industrial sectors.

The traditional personality models only yield binary results. This paper presents a novel approach for training personality detection models that produce continuous output values, using mixed strategies. By leveraging the PANDORA dataset, which includes extensive personality labeling of Reddit comments, we developed models that predict the Big Five personality traits with high accuracy. Our approach involves fine-tuning a RoBERTa-base model with various strategies such as Multi-Layer Perceptron (MLP) integration, and hyperparameter tuning. The results demonstrate that our models significantly outperform traditional binary classification methods, offering precise continuous outputs for personality traits, thus enhancing applications in AI, psychology, human resources, marketing and health care fields.

Today, the acquisition of various behavioral log data has enabled deeper understanding of customer preferences and future behaviors in the marketing field. In particular, multimodal deep learning has achieved highly accurate predictions by combining multiple types of data. Many of these studies utilize with feature fusion to construct multimodal models, which combines extracted representations from each modality. However, since feature fusion treats information from each modality equally, it is difficult to perform flexible analysis such as the attention mechanism that has been used extensively in recent years. Therefore, this study proposes a context-aware multimodal deep learning model that combines Bidirectional Encoder Representations from Transformers (BERT) and cross-attention Transformer, which dynamically changes the attention of deep-contextualized word representations based on background information such as consumer demographic and lifestyle variables. We conduct a comprehensive analysis and demonstrate the effectiveness of our model by comparing it with six reference models in three categories using behavioral logs stored on an online platform. In addition, we present an efficient multimodal learning method by comparing the learning efficiency depending on the optimizers and the prediction accuracy depending on the number of tokens in the text data.

With the development of the large-scale diffusion model, Artificial Intelligence Generated Content (AIGC) techniques are popular recently. However, how to truly make it serve our daily lives remains an open question. To this end, in this paper, we focus on employing AIGC techniques in one filed of E-commerce marketing, i.e., generating hyper-realistic advertising images for displaying user-specified shoes by human. Specifically, we propose a shoe-wearing system, called Shoe-Model, to generate plausible images of human legs interacting with the given shoes. It consists of three modules: (1) shoe wearable-area detection module (WD), (2) leg-pose synthesis module (LpS) and the final (3) shoe-wearing image generation module (SW). Them three are performed in ordered stages. Compared to baselines, our ShoeModel is shown to generalize better to different type of shoes and has ability of keeping the ID-consistency of the given shoes, as well as automatically producing reasonable interactions with human. Extensive experiments show the effectiveness of our proposed shoe-wearing system. Figure 1 shows the input and output examples of our ShoeModel.

This work introduces the L3Cube-MahaSocialNER dataset, the first and largest social media dataset specifically designed for Named Entity Recognition (NER) in the Marathi language. The dataset comprises 18,000 manually labeled sentences covering eight entity classes, addressing challenges posed by social media data, including non-standard language and informal idioms. Deep learning models, including CNN, LSTM, BiLSTM, and Transformer models, are evaluated on the individual dataset with IOB and non-IOB notations. The results demonstrate the effectiveness of these models in accurately recognizing named entities in Marathi informal text. The L3Cube-MahaSocialNER dataset offers user-centric information extraction and supports real-time applications, providing a valuable resource for public opinion analysis, news, and marketing on social media platforms. We also show that the zero-shot results of the regular NER model are poor on the social NER test set thus highlighting the need for more social NER datasets. The datasets and models are publicly available at https://github.com/l3cube-pune/MarathiNLP

Bias in text-to-image (T2I) models can propagate unfair social representations and may be used to aggressively market ideas or push controversial agendas. Existing T2I model bias evaluation methods only focus on social biases. We look beyond that and instead propose an evaluation methodology to quantify general biases in T2I generative models, without any preconceived notions. We assess four state-of-the-art T2I models and compare their baseline bias characteristics to their respective variants (two for each), where certain biases have been intentionally induced. We propose three evaluation metrics to assess model biases including: (i) Distribution bias, (ii) Jaccard hallucination and (iii) Generative miss-rate. We conduct two evaluation studies, modelling biases under general, and task-oriented conditions, using a marketing scenario as the domain for the latter. We also quantify social biases to compare our findings to related works. Finally, our methodology is transferred to evaluate captioned-image datasets and measure their bias. Our approach is objective, domain-agnostic and consistently measures different forms of T2I model biases. We have developed a web application and practical implementation of what has been proposed in this work, which is at https://huggingface.co/spaces/JVice/try-before-you-bias. A video series with demonstrations is available at https://www.youtube.com/channel/UCk-0xyUyT0MSd_hkp4jQt1Q

Recent progress in generative models has resulted in models that produce both realistic as well as relevant images for most textual inputs. These models are being used to generate millions of images everyday, and hold the potential to drastically impact areas such as generative art, digital marketing and data augmentation. Given their outsized impact, it is important to ensure that the generated content reflects the artifacts and surroundings across the globe, rather than over-representing certain parts of the world. In this paper, we measure the geographical representativeness of common nouns (e.g., a house) generated through DALL.E 2 and Stable Diffusion models using a crowdsourced study comprising 540 participants across 27 countries. For deliberately underspecified inputs without country names, the generated images most reflect the surroundings of the United States followed by India, and the top generations rarely reflect surroundings from all other countries (average score less than 3 out of 5). Specifying the country names in the input increases the representativeness by 1.44 points on average for DALL.E 2 and 0.75 for Stable Diffusion, however, the overall scores for many countries still remain low, highlighting the need for future models to be more geographically inclusive. Lastly, we examine the feasibility of quantifying the geographical representativeness of generated images without conducting user studies.

Augmented Reality or AR filters on selfies have become very popular on social media platforms for a variety of applications, including marketing, entertainment and aesthetics. Given the wide adoption of AR face filters and the importance of faces in our social structures and relations, there is increased interest by the scientific community to analyze the impact of such filters from a psychological, artistic and sociological perspective. However, there are few quantitative analyses in this area mainly due to a lack of publicly available datasets of facial images with applied AR filters. The proprietary, close nature of most social media platforms does not allow users, scientists and practitioners to access the code and the details of the available AR face filters. Scraping faces from these platforms to collect data is ethically unacceptable and should, therefore, be avoided in research. In this paper, we present OpenFilter, a flexible framework to apply AR filters available in social media platforms on existing large collections of human faces. Moreover, we share FairBeauty and B-LFW, two beautified versions of the publicly available FairFace and LFW datasets and we outline insights derived from the analysis of these beautified datasets.

On social media, Arabic people tend to express themselves in their own local dialects. More particularly, Tunisians use the informal way called "Tunisian Arabizi". Analytical studies seek to explore and recognize online opinions aiming to exploit them for planning and prediction purposes such as measuring the customer satisfaction and establishing sales and marketing strategies. However, analytical studies based on Deep Learning are data hungry. On the other hand, African languages and dialects are considered low resource languages. For instance, to the best of our knowledge, no annotated Tunisian Arabizi dataset exists. In this paper, we introduce TUNIZI a sentiment analysis Tunisian Arabizi Dataset, collected from social networks, preprocessed for analytical studies and annotated manually by Tunisian native speakers.

Academic documents are packed with texts, equations, tables, and figures, requiring comprehensive understanding for accurate Optical Character Recognition (OCR). While end-to-end OCR methods offer improved accuracy over layout-based approaches, they often grapple with significant repetition issues, especially with complex layouts in Out-Of-Domain (OOD) documents.To tackle this issue, we propose LOCR, a model that integrates location guiding into the transformer architecture during autoregression. We train the model on a dataset comprising over 77M text-location pairs from 125K academic document pages, including bounding boxes for words, tables and mathematical symbols. LOCR adeptly handles various formatting elements and generates content in Markdown language. It outperforms all existing methods in our test set constructed from arXiv, as measured by edit distance, BLEU, METEOR and F-measure.LOCR also reduces repetition frequency from 4.4% of pages to 0.5% in the arXiv dataset, from 13.2% to 1.3% in OOD quantum physics documents and from 8.1% to 1.8% in OOD marketing documents. Additionally, LOCR features an interactive OCR mode, facilitating the generation of complex documents through a few location prompts from human.