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Oct 24

ViMRHP: A Vietnamese Benchmark Dataset for Multimodal Review Helpfulness Prediction via Human-AI Collaborative Annotation

Multimodal Review Helpfulness Prediction (MRHP) is an essential task in recommender systems, particularly in E-commerce platforms. Determining the helpfulness of user-generated reviews enhances user experience and improves consumer decision-making. However, existing datasets focus predominantly on English and Indonesian, resulting in a lack of linguistic diversity, especially for low-resource languages such as Vietnamese. In this paper, we introduce ViMRHP (Vietnamese Multimodal Review Helpfulness Prediction), a large-scale benchmark dataset for MRHP task in Vietnamese. This dataset covers four domains, including 2K products with 46K reviews. Meanwhile, a large-scale dataset requires considerable time and cost. To optimize the annotation process, we leverage AI to assist annotators in constructing the ViMRHP dataset. With AI assistance, annotation time is reduced (90 to 120 seconds per task down to 20 to 40 seconds per task) while maintaining data quality and lowering overall costs by approximately 65%. However, AI-generated annotations still have limitations in complex annotation tasks, which we further examine through a detailed performance analysis. In our experiment on ViMRHP, we evaluate baseline models on human-verified and AI-generated annotations to assess their quality differences. The ViMRHP dataset is publicly available at https://github.com/trng28/ViMRHP

  • 4 authors
·
May 12 2

Tradeoffs Between Alignment and Helpfulness in Language Models with Representation Engineering

Language model alignment has become an important component of AI safety, allowing safe interactions between humans and language models, by enhancing desired behaviors and inhibiting undesired ones. It is often done by tuning the model or inserting preset aligning prompts. Recently, representation engineering, a method which alters the model's behavior via changing its representations post-training, was shown to be effective in aligning LLMs (Zou et al., 2023a). Representation engineering yields gains in alignment oriented tasks such as resistance to adversarial attacks and reduction of social biases, but was also shown to cause a decrease in the ability of the model to perform basic tasks. In this paper we study the tradeoff between the increase in alignment and decrease in helpfulness of the model. We propose a theoretical framework which provides bounds for these two quantities, and demonstrate their relevance empirically. First, we find that under the conditions of our framework, alignment can be guaranteed with representation engineering, and at the same time that helpfulness is harmed in the process. Second, we show that helpfulness is harmed quadratically with the norm of the representation engineering vector, while the alignment increases linearly with it, indicating a regime in which it is efficient to use representation engineering. We validate our findings empirically, and chart the boundaries to the usefulness of representation engineering for alignment.

  • 6 authors
·
Jan 29, 2024

Mix Data or Merge Models? Balancing the Helpfulness, Honesty, and Harmlessness of Large Language Model via Model Merging

Achieving balanced alignment of large language models (LLMs) in terms of Helpfulness, Honesty, and Harmlessness (3H optimization) constitutes a cornerstone of responsible AI, with existing methods like data mixture strategies facing limitations including reliance on expert knowledge and conflicting optimization signals. While model merging offers a promising alternative by integrating specialized models, its potential for 3H optimization remains underexplored. This paper establishes the first comprehensive benchmark for model merging in 3H-aligned LLMs, systematically evaluating 15 methods (12 training-free merging and 3 data mixture techniques) across 10 datasets associated with 5 annotation dimensions, 2 LLM families, and 2 training paradigms. Our analysis reveals three pivotal insights: (i) previously overlooked collaborative/conflicting relationships among 3H dimensions, (ii) the consistent superiority of model merging over data mixture approaches in balancing alignment trade-offs, and (iii) the critical role of parameter-level conflict resolution through redundant component pruning and outlier mitigation. Building on these findings, we propose R-TSVM, a Reweighting-enhanced Task Singular Vector Merging method that incorporates outlier-aware parameter weighting and sparsity-adaptive rank selection strategies adapted to the heavy-tailed parameter distribution and sparsity for LLMs, further improving LLM alignment across multiple evaluations. We release our trained models for further exploration.

  • 12 authors
·
Feb 8

"Ask Me Anything": How Comcast Uses LLMs to Assist Agents in Real Time

Customer service is how companies interface with their customers. It can contribute heavily towards the overall customer satisfaction. However, high-quality service can become expensive, creating an incentive to make it as cost efficient as possible and prompting most companies to utilize AI-powered assistants, or "chat bots". On the other hand, human-to-human interaction is still desired by customers, especially when it comes to complex scenarios such as disputes and sensitive topics like bill payment. This raises the bar for customer service agents. They need to accurately understand the customer's question or concern, identify a solution that is acceptable yet feasible (and within the company's policy), all while handling multiple conversations at once. In this work, we introduce "Ask Me Anything" (AMA) as an add-on feature to an agent-facing customer service interface. AMA allows agents to ask questions to a large language model (LLM) on demand, as they are handling customer conversations -- the LLM provides accurate responses in real-time, reducing the amount of context switching the agent needs. In our internal experiments, we find that agents using AMA versus a traditional search experience spend approximately 10% fewer seconds per conversation containing a search, translating to millions of dollars of savings annually. Agents that used the AMA feature provided positive feedback nearly 80% of the time, demonstrating its usefulness as an AI-assisted feature for customer care.

  • 5 authors
·
May 1, 2024

What Makes Digital Support Effective? How Therapeutic Skills Affect Clinical Well-Being

Online mental health support communities have grown in recent years for providing accessible mental and emotional health support through volunteer counselors. Despite millions of people participating in chat support on these platforms, the clinical effectiveness of these communities on mental health symptoms remains unknown. Furthermore, although volunteers receive some training based on established therapeutic skills studied in face-to-face environments such as active listening and motivational interviewing, it remains understudied how the usage of these skills in this online context affects people's mental health status. In our work, we collaborate with one of the largest online peer support platforms and use both natural language processing and machine learning techniques to measure how one-on-one support chats affect depression and anxiety symptoms. We measure how the techniques and characteristics of support providers, such as using affirmation, empathy, and past experience on the platform, affect support-seekers' mental health changes. We find that online peer support chats improve both depression and anxiety symptoms with a statistically significant but relatively small effect size. Additionally, support providers' techniques such as emphasizing the autonomy of the client lead to better mental health outcomes. However, we also found that some behaviors (e.g. persuading) are actually harmful to depression and anxiety outcomes. Our work provides key understanding for mental health care in the online setting and designing training systems for online support providers.

  • 7 authors
·
Dec 17, 2023