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Oct 27

Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate

Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in practice, making CVR modeling challenging. For example, conventional CVR models are trained with samples of clicked impressions while utilized to make inference on the entire space with samples of all impressions. This causes a sample selection bias problem. Besides, there exists an extreme data sparsity problem, making the model fitting rather difficult. In this paper, we model CVR in a brand-new perspective by making good use of sequential pattern of user actions, i.e., impression -> click -> conversion. The proposed Entire Space Multi-task Model (ESMM) can eliminate the two problems simultaneously by i) modeling CVR directly over the entire space, ii) employing a feature representation transfer learning strategy. Experiments on dataset gathered from Taobao's recommender system demonstrate that ESMM significantly outperforms competitive methods. We also release a sampling version of this dataset to enable future research. To the best of our knowledge, this is the first public dataset which contains samples with sequential dependence of click and conversion labels for CVR modeling.

  • 7 authors
·
Apr 21, 2018

The Foundation Supernova Survey: Measuring Cosmological Parameters with Supernovae from a Single Telescope

Measurements of the dark energy equation-of-state parameter, w, have been limited by uncertainty in the selection effects and photometric calibration of z<0.1 Type Ia supernovae (SNe Ia). The Foundation Supernova Survey is designed to lower these uncertainties by creating a new sample of z<0.1 SNe Ia observed on the Pan-STARRS system. Here, we combine the Foundation sample with SNe from the Pan-STARRS Medium Deep Survey and measure cosmological parameters with 1,338 SNe from a single telescope and a single, well-calibrated photometric system. For the first time, both the low-z and high-z data are predominantly discovered by surveys that do not target pre-selected galaxies, reducing selection bias uncertainties. The z>0.1 data include 875 SNe without spectroscopic classifications and we show that we can robustly marginalize over CC SN contamination. We measure Foundation Hubble residuals to be fainter than the pre-existing low-z Hubble residuals by 0.046 pm 0.027 mag (stat+sys). By combining the SN Ia data with cosmic microwave background constraints, we find w=-0.938 pm 0.053, consistent with LambdaCDM. With 463 spectroscopically classified SNe Ia alone, we measure w=-0.933pm0.061. Using the more homogeneous and better-characterized Foundation sample gives a 55% reduction in the systematic uncertainty attributed to SN Ia sample selection biases. Although use of just a single photometric system at low and high redshift increases the impact of photometric calibration uncertainties in this analysis, previous low-z samples may have correlated calibration uncertainties that were neglected in past studies. The full Foundation sample will observe up to 800 SNe to anchor the LSST and WFIRST Hubble diagrams.

  • 30 authors
·
Nov 22, 2018

GISTEmbed: Guided In-sample Selection of Training Negatives for Text Embedding Fine-tuning

Embedding models are integral to AI applications like semantic search, personalized recommendations, and retrieval augmented generation for LLMs, necessitating high-quality training data. However, the limited scalability of manual data curation prompts the need for automated methods to ensure data integrity. Traditional unsupervised triplet mining automates training data generation, crucial for embedding model training, yet inadvertently injects biases and noise, thereby degrading model performance. Addressing this, we introduce GISTEmbed, a novel strategy that enhances in-batch negative selection during contrastive training through a guide model. This approach departs from reliance on random sampling and equal utility assumption of batch negatives, significantly reducing noise from data quality issues and improving model fine-tuning. Benchmarked against the Massive Text Embedding Benchmark (MTEB), GISTEmbed showcases consistent performance improvements across various model sizes and achieves state-of-the-art results in select categories. This framework enables significant enhancements for smaller models by leveraging the capabilities of powerful yet resource-intensive large models. GISTEmbed can potentially revolutionize the creation of highly efficient, smaller models, democratizing access to advanced AI technologies. Making these technologies more accessible and cost-effective, especially for applications constrained by resources, significantly expands the impact and accessibility of state-of-the-art AI solutions across diverse sectors.

  • 1 authors
·
Feb 26, 2024

How can the use of different modes of survey data collection introduce bias? A simple introduction to mode effects using directed acyclic graphs (DAGs)

Survey data are self-reported data collected directly from respondents by a questionnaire or an interview and are commonly used in epidemiology. Such data are traditionally collected via a single mode (e.g. face-to-face interview alone), but use of mixed-mode designs (e.g. offering face-to-face interview or online survey) has become more common. This introduces two key challenges. First, individuals may respond differently to the same question depending on the mode; these differences due to measurement are known as 'mode effects'. Second, different individuals may participate via different modes; these differences in sample composition between modes are known as 'mode selection'. Where recognised, mode effects are often handled by straightforward approaches such as conditioning on survey mode. However, while reducing mode effects, this and other equivalent approaches may introduce collider bias in the presence of mode selection. The existence of mode effects and the consequences of na\"ive conditioning may be underappreciated in epidemiology. This paper offers a simple introduction to these challenges using directed acyclic graphs by exploring a range of possible data structures. We discuss the potential implications of using conditioning- or imputation-based approaches and outline the advantages of quantitative bias analyses for dealing with mode effects.

  • 4 authors
·
Oct 1

Safety Evaluation of DeepSeek Models in Chinese Contexts

Recently, the DeepSeek series of models, leveraging their exceptional reasoning capabilities and open-source strategy, is reshaping the global AI landscape. Despite these advantages, they exhibit significant safety deficiencies. Research conducted by Robust Intelligence, a subsidiary of Cisco, in collaboration with the University of Pennsylvania, revealed that DeepSeek-R1 has a 100\% attack success rate when processing harmful prompts. Additionally, multiple safety companies and research institutions have confirmed critical safety vulnerabilities in this model. As models demonstrating robust performance in Chinese and English, DeepSeek models require equally crucial safety assessments in both language contexts. However, current research has predominantly focused on safety evaluations in English environments, leaving a gap in comprehensive assessments of their safety performance in Chinese contexts. In response to this gap, this study introduces CHiSafetyBench, a Chinese-specific safety evaluation benchmark. This benchmark systematically evaluates the safety of DeepSeek-R1 and DeepSeek-V3 in Chinese contexts, revealing their performance across safety categories. The experimental results quantify the deficiencies of these two models in Chinese contexts, providing key insights for subsequent improvements. It should be noted that, despite our efforts to establish a comprehensive, objective, and authoritative evaluation benchmark, the selection of test samples, characteristics of data distribution, and the setting of evaluation criteria may inevitably introduce certain biases into the evaluation results. We will continuously optimize the evaluation benchmark and periodically update this report to provide more comprehensive and accurate assessment outcomes. Please refer to the latest version of the paper for the most recent evaluation results and conclusions.

  • 11 authors
·
Feb 16