- Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage Social media platforms have led to online consumption communities, or fandoms, that involve complex networks of ancillary creators and consumers focused on some core product or intellectual property. For example, video game communities include networks of players and content creators centered around a specific video game. These networks are complex in that video game publishers often sponsor creators, but creators and publishers may have divergent incentives. Specifically, creators can potentially benefit from content that builds their own following at the expense of the core game. Our research investigates the relationship between consuming live-streamed content and engagement with a specific video game. We examine the causal effect of viewing live-streamed content on subsequent gameplay for a specific game, using an unexpected service interruption of the livestreaming platform and time zone differences among users. We find live-streamed content significantly increases gameplay as a 10% increase in live-streamed viewing minutes results in a 3.08% increase in gameplay minutes. We also explore how this effect varies by user loyalty to different types of streamer channels (firm-owned, mega, and micro). The positive effects of live-streamed content are greatest for micro-streamers and smallest for mega-streamers. These findings are salient for firms allocating sponsorship resources. 3 authors · Nov 1, 2024
1 Balancing Transparency and Risk: The Security and Privacy Risks of Open-Source Machine Learning Models The field of artificial intelligence (AI) has experienced remarkable progress in recent years, driven by the widespread adoption of open-source machine learning models in both research and industry. Considering the resource-intensive nature of training on vast datasets, many applications opt for models that have already been trained. Hence, a small number of key players undertake the responsibility of training and publicly releasing large pre-trained models, providing a crucial foundation for a wide range of applications. However, the adoption of these open-source models carries inherent privacy and security risks that are often overlooked. To provide a concrete example, an inconspicuous model may conceal hidden functionalities that, when triggered by specific input patterns, can manipulate the behavior of the system, such as instructing self-driving cars to ignore the presence of other vehicles. The implications of successful privacy and security attacks encompass a broad spectrum, ranging from relatively minor damage like service interruptions to highly alarming scenarios, including physical harm or the exposure of sensitive user data. In this work, we present a comprehensive overview of common privacy and security threats associated with the use of open-source models. By raising awareness of these dangers, we strive to promote the responsible and secure use of AI systems. 3 authors · Aug 18, 2023
- Defining and Detecting the Defects of the Large Language Model-based Autonomous Agents AI agents are systems capable of perceiving their environment, autonomously planning and executing tasks. Recent advancements in LLM have introduced a transformative paradigm for AI agents, enabling them to interact with external resources and tools through prompts. In such agents, the workflow integrates developer-written code, which manages framework construction and logic control, with LLM-generated natural language that enhances dynamic decision-making and interaction. However, discrepancies between developer-implemented logic and the dynamically generated content of LLMs in terms of behavior and expected outcomes can lead to defects, such as tool invocation failures and task execution errors. These issues introduce specific risks, leading to various defects in LLM-based AI Agents, such as service interruptions. Despite the importance of these issues, there is a lack of systematic work that focuses on analyzing LLM-based AI Agents to uncover defects in their code. In this paper, we present the first study focused on identifying and detecting defects in LLM Agents. We collected and analyzed 6,854 relevant posts from StackOverflow to define 8 types of agent defects. For each type, we provided detailed descriptions with an example. Then, we designed a static analysis tool, named Agentable, to detect the defects. Agentable leverages Code Property Graphs and LLMs to analyze Agent workflows by efficiently identifying specific code patterns and analyzing natural language descriptions. To evaluate Agentable, we constructed two datasets: AgentSet, consists of 84 real-world Agents, and AgentTest, which contains 78 Agents specifically designed to include various types of defects. Our results show that Agentable achieved an overall accuracy of 88.79% and a recall rate of 91.03%. Furthermore, our analysis reveals the 889 defects of the AgentSet, highlighting the prevalence of these defects. 8 authors · Dec 24, 2024