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puv_formulas.py

@@ -102,52 +102,36 @@ puv_formulas = {
     },
     "Contrato Imposible": {
         "description": """
-        The "Impossible Contract" formula creates a disruptive and compelling UVP by challenging established conventions in your industry.
-        
-        This formula works like a three-part spell:
-        
-        🔮 First, it breaks your audience's mental pattern with a provocative statement that challenges their fundamental beliefs about what's possible.
-        
-        🔮 Second, it presents your solution as the "secret antidote" that no one else has dared to create, positioning you as the visionary rebel in your industry.
-        
-        🔮 Third, it establishes a new paradigm where traditional rules no longer apply, but only for those brave enough to follow your path.
-        
-        This formula is perfect when:
-        - Your audience is tired of conventional solutions that promise much but deliver little
-        - Your method goes against the current of what "all the experts" recommend
-        - You have results that seem impossible but are demonstrable
-        - You want to attract innovators and early adopters, not the masses
-        
+        The "Impossible Contract" formula creates a compelling and disruptive UVP by challenging conventional approaches. 
+        It works by:
+        - Making a bold, specific promise to a well-defined audience
+        - Presenting your solution in an unexpected, intriguing way
+        - Highlighting a transformative benefit that seems "too good to be true"
+        - Differentiating from traditional solutions by stating what you won't do
+    
+        This formula is particularly effective when you want to:
+        - Stand out in a crowded market
+        - Challenge industry conventions
+        - Appeal to audiences frustrated with traditional solutions
+        - Create an emotional connection while maintaining credibility
+    
         Structure:
-        1. Start with a provocative statement that challenges established beliefs:
-           - "Contrary to what all the gurus in [industry] preach..."
-           - "Forget everything you've been taught about..."
-           - "What no one dares to tell you about [common problem] is that..."
-           - "The big lie in [industry] that everyone accepts as truth..."
-           - "I've discovered the forbidden method that [industry] doesn't want you to know..."
-           - "The reason why 97% fail at [goal] is because they're following the wrong path..."
-           - "There's a backdoor to achieving [desired result] that nobody mentions..."
-           - "The solution to [problem] isn't what you think, in fact, it's exactly the opposite..."
-           - "While everyone struggles with [traditional method], I discovered a shortcut that seems like cheating..."
-           - "The best-kept secret in [industry] is so controversial that few dare to use it..."
-           
-        2. Present your solution as the revolutionary alternative:
-           - Describe your method/product in a way that sounds almost magical
-           - Use language that suggests exclusivity or privileged access
-           - Position yourself as the rebel who has found a better way
-           - Include elements of your own discovery story
-           
-        3. Establish the transformative benefit that seems impossible:
-           - Must be specific and measurable
-           - Must dramatically contrast with "normal" results
-           - Must include an element of unexpected speed or ease
-           - Must solve several problems at once
-           
-        4. Add your anti-traditional twist:
-           - Explain why your approach is different (and better)
-           - Specifically mention what they WON'T have to do
-           - Include a warning or limitation that increases credibility
-           - End with a promise that reaffirms the transformation
+        1. Start with a bold opener:
+           - "¿Te imaginas poder..."
+           - "Soy el antídoto para..."
+           - "Revoluciono la manera..."
+           - "¿Y si te dijera que..."
+           - "Desbloqueo el potencial..."
+           (Be specific with your target audience)
+    
+        2. [PRODUCT/SERVICE]
+           (Describe it in a fun, unexpected way that shows transformation)
+    
+        3. You won't believe [TRANSFORMATIVE BENEFIT]
+           (Must be directly related to the expected change/result)
+    
+        4. But watch out: [ANTI-TRADITIONAL APPROACH]
+           (Show how you're different from conventional solutions)
         """,
         "examples": [
             {