Update README.md

README.md

@@ -12,13 +12,13 @@ pinned: true
 </div>
 
 # Topcoder AI Hub
-The Topcoder AI Hub connects enterprises with global AI experts to tackle complex problems and drive success. Run challenges, sponsor events, or develop custom AI solutions with our expert support.
+The [Topcoder AI Hub](https://www.topcoder.com/ai-hub?utm_campaign=huggingface&utm_source=huggingface&utm_medium=Topcoder) connects enterprises with global AI experts to tackle complex problems and drive success. Run challenges, sponsor events, or develop custom AI solutions with our expert support.
 
 ## Why Engage with Us?
-By partnering with the Topcoder AI Hub, you'll gain access to a diverse pool of talent, cutting-edge technology, and innovative solutions tailored to your specific needs. Our collaborative approach ensures that you not only meet your business objectives but also stay ahead in the rapidly evolving world of AI.
+By partnering with the [Topcoder AI Hub](https://www.topcoder.com/ai-hub?utm_campaign=huggingface&utm_source=huggingface&utm_medium=Topcoder), you'll gain access to a diverse pool of talent, cutting-edge technology, and innovative solutions tailored to your specific needs. Our collaborative approach ensures that you not only meet your business objectives but also stay ahead in the rapidly evolving world of AI.
 
 ## Run Challenges
-Collaborate with top talent to address your most pressing AI challenges. By launching a competition on our platform, you can:
+Collaborate with top talent to address your most pressing [AI challenges](https://www.topcoder.com/ai-hub/competitions?utm_campaign=huggingface&utm_source=huggingface&utm_medium=Topcoder). By launching a competition on our platform, you can:
 - Access Global Expertise: Engage with a diverse community of AI professionals from around the world who bring unique skills and perspectives.
 - Accelerate Innovation: Leverage the collective creativity of our community to develop innovative solutions quickly and efficiently.
 - Enhance Brand Visibility: Position your company as a leader in AI by engaging with a network of forward-thinking innovators.
@@ -36,4 +36,4 @@ Invest in the future of AI by sponsoring events and challenges. As a sponsor, yo
 - Increase Brand Recognition: Showcase your commitment to innovation by aligning your brand with cutting-edge AI initiatives.
 - Network with Experts: Build relationships with top AI talent and industry leaders, fostering opportunities for future collaboration.
 
-https://www.topcoder.com/ai-hub
+[Topcoder AI Hub](https://www.topcoder.com/ai-hub?utm_campaign=huggingface&utm_source=huggingface&utm_medium=Topcoder)