. in 2013 , l&m continued to gain retail share as the total discount segment was flat to declining versus 2012 . in the machine-made large cigars category , black & mild 2019s retail share for 2013 decreased 1.0 share point , driven by heightened competitive activity from low-priced cigar brands . smokeless products segment during 2014 , the smokeless products segment grew operating companies income and expanded operating companies income margins