. if the fair value of the reporting unit is less than its carrying value , an impairment loss is recorded to the extent that the implied fair value of the reporting unit goodwill is less than the carrying value of the reporting unit goodwill . the fair value of the reporting unit and the implied fair value of goodwill are determined based upon market multiples . intangible assets 2013 we account for intangible assets in accordance with sfas no . 142