. for 2014 , total smokeable products reported shipment volume decreased 2.9% ( 2.9 % ) versus 2013 . pm usa 2019s 2014 reported domestic cigarettes shipment volume decreased 3.0% ( 3.0 % ) , due primarily to the industry 2019s decline , partially offset by retail share gains . when adjusted for trade inventory changes and other factors , pm usa estimates that its 2014 domestic cigarettes shipment volume decreased approximately 3% ( 3 % ) , and that total industry cigarette volumes declined approximately 3