.0 million , 13.4 million , and 14.7 million stock options for the years ended december 31 , 2012 , 2011 , and 2010 because their inclusion would have been anti-dilutive , primarily due to their exercise prices exceeding the average market price of our common stock during each respective reporting period . note 3 2013 information on business segments we organize our business segments based on the nature of the products and services offered