. pm usa grew its total retail share for 2014 by 0.2 share points versus 2013 , driven by marlboro , and l&m in discount , partially offset by share losses on other portfolio brands . in the fourth quarter of 2014 , pm usa expanded distribution of marlboro menthol rich blue to 28 states , primarily in the eastern u.s. , to enhance marlboro 2019s position in the menthol segment . in the machine-made large cigars category , black & mild 2019s retail share for 2014 declined 0.3 share points