. since the march 28 , 2008 , spin-off from altria group , inc. , we have not recorded a charge to earnings for an impairment of goodwill or non-amortizable intangible assets . marketing and advertising costs - we incur certain costs to support our products through programs that include advertising , marketing , consumer engagement and trade promotions . the costs of our advertising and marketing programs are expensed in accordance with u.s . gaap