. 2019s common stock for the last ive years with the cumulative total return for the same period of the s&p 500 index and the altria group , inc . peer group ( 1 ) . the graph assumes the investment of $ 100 in common stock and each of the indices as of the market close on december 31 , 2011 and the reinvestment of all dividends on a quarterly basis . source : bloomberg - 201ctotal return analysis 201d calculated on a daily basis and assumes reinvestment of dividends as of the ex-dividend date