Fractured Prune Eyes August Opening
The area’s doughnut scene will get a little hotter this summer, with the forthcoming arrival of the Fractured Prune at the Village at Leesburg development.
An Ocean City, MD, icon, the doughnut franchise has branched out from its boardwalk beginnings to now include 26 locations nationwide. Angel Smith, the owner of the soon-to-open Leesburg location, recently completed a 23-year career as a U.S. Marine pilot and purchased the rights to 10 stores in the Northern Virginia area. The Village at Leesburg shop will be her first to open.
The Stafford resident is planning to run the Leesburg shop with the help of her daughter and store general manager, Kaelin Evans. Smith chose the Village at Leesburg as her first location because of the culture at the development.
“The sense of dedication to the community stood out,” she said. “There’s a great vibe here. It felt like exactly where I needed to be.”
The doughnut market is a hot one at the moment, with competition from Duck Donuts, B Doughnut, and other competitors. For Smith, she said the goal is making sure that every customer gets a hot, made-to-order donut of the same quality as one they would receive in its flagship store. Adjusting opening hours to catch commuters on their way into work is also a goal, Smith said.
An opening in the second week of August is anticipated.
For more information, visit facebook.com/fracturedpruneleesburg.
krodriguez@loudounnow.com
One thought on “Fractured Prune Eyes August Opening”
I was going to ask why the think this will turn out any differently than the last time around, but after I checked, I saw that it closed over 7 years ago! Admittedly, Leesburg has changed a lot in the last 7 years, but are they really thinking that the new location will be *that* much better than the last one?