Last week, I listened to three non-profit organizations’ pitches for a $10,000 grant and I want to share with you how, one in particular, used story to influence my vote and ultimately win the grant. I recently joined 101 Women, a local membership-based group where each participant contributes $225 for the year. We all meet twice a year […]
Taking Good Stories to The Next Level
The basic structure of a story is simple enough: you have a protagonist, who goes through some sort of change, by way of a challenge or problem, which is the conflict, and you have the resolution of that conflict. While that sounds easy enough, it’s only scratching the surface. There are a few things that lend […]
Customer-Centric Content: Why and How to Stop Talking About Yourself
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The Value in Open and Shared Knowledge
Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]
Top of the Funnel vs. Middle of the Funnel Content
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How to Convert 100 Percent of Your Leads
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