WSU SOCIAL MEDIA TRAINING          August 2012
WELCOME!Agenda:•Policies and Guidelines•Where We’ve Come From•Facebook, Twitter, YouTube ... and more•WSU SM Examples•Do’s...
POLICIES AND GUIDELINES•The university has guidelines that we would like all campusentities to follow. We also have polici...
WSU SOCIAL MEDIA•Ofﬁcial WSU Facebook page started in July 2009•Started out as an experiment•7,000+ Likes in ﬁrst year•25,...
WSU SOCIAL MEDIA•Ofﬁcial WSU YouTube channel and Twitter feed started in2010•Recently we added Google+, Pinterest and Inst...
WSU SOCIAL MEDIA•We’re LEARNING things from our audience all the timeWhat they likeWhat they don’t likeWhat they’re passio...
WHICH ONES TO USE?
WHICH ONE(S) TO USE•Facebook - the big one, has all the SM bases covered•Twitter - 140 characters, mobile devices, hashtag...
WHICH ONE(S) TO USE•Let’s take a look ...facebook.com/WeberStatetwitter.com/weberstateuyoutube.com/weberstateupinterest.co...
SOME EXAMPLES
PHOTOS
PRACTICAL INFORMATION
QUESTIONS!
ANSWERS!
CROWDSOURCING
STUFF THAT’S HARD TO FIND
OTHER THINGS TO DO•Giveaways (T-Shirts)•Videos•Post about heated subject matter•Talk about your social media in other mate...
SOME DO’S AND DON’TS
DON’T FLOOD PEOPLE WITH DJ NIGHTS. IT GETS CRAZYWHEN USERS KEEP GETTING BOMBARDED BY THE SAME     THING. MIX IT UP.
SOME DO’S AND DON’TS•Proofread your posts•Consistency of voice•Mix up the content•Pay attention•Frequency of posting•Taggi...
QUESTIONS?  jonathanmcbride@weber.edujonathanmcbride.wordpress.com          @JMcBee84
WSU Social Media Training | Aug. 2012
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WSU Social Media Training | Aug. 2012

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  • WSU Social Media Training | Aug. 2012

    1. 1. WSU SOCIAL MEDIA TRAINING August 2012
    2. 2. WELCOME!Agenda:•Policies and Guidelines•Where We’ve Come From•Facebook, Twitter, YouTube ... and more•WSU SM Examples•Do’s and Don’ts•Where We are Going
    3. 3. POLICIES AND GUIDELINES•The university has guidelines that we would like all campusentities to follow. We also have policies that users are asked toabide by when posting to a WSU social media site.•See weber.edu/WebGuide for the nitty gritty
    4. 4. WSU SOCIAL MEDIA•Ofﬁcial WSU Facebook page started in July 2009•Started out as an experiment•7,000+ Likes in ﬁrst year•25,000+ Likes today•FB insights show us details about those 25,000•We’re interacting with people of all ages, male and female, allover the world ...•SOCIAL MEDIA HELPS US INTERACT WITH PEOPLE IN AWAY WE WOULDN’T BE ABLE TO OTHERWISE
    5. 5. WSU SOCIAL MEDIA•Ofﬁcial WSU YouTube channel and Twitter feed started in2010•Recently we added Google+, Pinterest and Instagram accountsto our social media mix•So ... WHY?
    6. 6. WSU SOCIAL MEDIA•We’re LEARNING things from our audience all the timeWhat they likeWhat they don’t likeWhat they’re passionate aboutWhat’s important to them•We’re INFORMING and EDUCATING our audienceNews and upcoming eventsItems on the web they might be interested in•We’re building relationships
    7. 7. WHICH ONES TO USE?
    8. 8. WHICH ONE(S) TO USE•Facebook - the big one, has all the SM bases covered•Twitter - 140 characters, mobile devices, hashtags•YouTube - second largest search engine in the world•Pinterest - 80 percent women users, boards, sharing•Instagram - completely visual, everyone’s a photographer•Google+ - just a bit too late to the show•Wordpress - blogs and more, SEO
    9. 9. WHICH ONE(S) TO USE•Let’s take a look ...facebook.com/WeberStatetwitter.com/weberstateuyoutube.com/weberstateupinterest.com/weberstateuinstagram.com/p/OHySlVmzV6/plus.google.com/109203192268349367897/postsjonathanmcbride.wordpress.com/
    10. 10. SOME EXAMPLES
    11. 11. PHOTOS
    12. 12. PRACTICAL INFORMATION
    13. 13. QUESTIONS!
    14. 14. ANSWERS!
    15. 15. CROWDSOURCING
    16. 16. STUFF THAT’S HARD TO FIND
    17. 17. OTHER THINGS TO DO•Giveaways (T-Shirts)•Videos•Post about heated subject matter•Talk about your social media in other materials, at events, etc.•Document the events that you have with at least one photo
    18. 18. SOME DO’S AND DON’TS
    19. 19. DON’T FLOOD PEOPLE WITH DJ NIGHTS. IT GETS CRAZYWHEN USERS KEEP GETTING BOMBARDED BY THE SAME THING. MIX IT UP.
    20. 20. SOME DO’S AND DON’TS•Proofread your posts•Consistency of voice•Mix up the content•Pay attention•Frequency of posting•Tagging•Negative Feedback•Getting more follows
    21. 21. QUESTIONS? jonathanmcbride@weber.edujonathanmcbride.wordpress.com @JMcBee84

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