Thursday, October 7, 2010

Consumer attitude towards e-books

BISG (Book Industry Study Group) launched a study on Consumer attitude towards e-books The reports are not free but results have been reported in a variety of places.

Here are some key findings:
  • Right now Kindle holds the top spot for devices @ 40% – just passed the PC/laptop in the last survey @39%
  • Nearly half (49%) of ereading devices continue to be acquired as a gift from someone else
  • Cost of entry is still the top reason people who read ebooks have not switched to a device.
  • Among ebook buyer, print is definitely losing ground – nearly 50% of ebook readers now say they are buying exclusively or almost exclusively ebooks/ 49% indicate they either MOSTLY or Exclusively purchase ebooks
  • 38% of those indicating first ebook purchase say they started within the last 6 months.
  • Half of all ebooks being acquired today are ‘free’ e-books”
  • Places where ebooks are downloaded: Amazon still holds the top spot @ 61% – B&N has 20%; Library 7%; Sony 5% ebooks.com; 10% etc.

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