BOOKS

Series Dominate YA Market, But They're Not The 'Babysitters Club' Of Yesteryear

Take a look at BookScan's bestselling juvenile titles for the week ending April 25: an astounding 73% were titles from one of several series.

But these are not your Baby-Sitters' Club of yesteryear: "Harry Potter turned the whole paperback series notion on its head," says Megan Tingley, SVP, Publisher, Little Brown Books for Young Readers. "The strategy used to be predicated on the idea that these were the kinds of books people wanted to read once, read quickly and move on. Harry Potter and Twilight created a market for hardcover series with more complex, substantive storylines where readers could live in the world a bit longer. I think people came to want something different out of their reading experience, and it became more about depth than speed."

testPromoTitleReplace testPromoDekReplace Join HuffPost Today! No thanks.

Read more on Publishing Trends
https://www.huffpost.com/entry/series-dominate-ya-market_n_573698
www.huffpost.com
crawl=CC-MAIN-2020-34
371671
application/http; msgtype=response
sha1:FO6YI5H3O6TRQFONUE7OAYP5KGQY7QRP
<urn:uuid:874642d8-5f45-44f8-b282-bc3bd0da1456>
2020-08-13T09:49:56Z
152.195.54.95
text/html
sha1:J3WMW7KKCYC467NOZWHA7EOKXWAD2D23
<urn:uuid:49763c8e-2600-48a6-8d43-8e0afafbc3db>
https://www.huffpost.com/entry/series-dominate-ya-market_n_573698
response
<urn:uuid:bd744867-ed66-4b48-9633-5f1c85ed4fe1>
isPartOf: CC-MAIN-2020-34
publisher: Common Crawl
description: Wide crawl of the web for August 2020
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-167.ec2.internal
software: Apache Nutch 1.17 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.2-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: http://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/