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Obtaining buy in for social media

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Prepared for Library 2.0 Advancing library and information services using Web 2.0 tools forum, 9 November 2010, Sydney, hosted by ARK group.

Prepared for Library 2.0 Advancing library and information services using Web 2.0 tools forum, 9 November 2010, Sydney, hosted by ARK group.

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  • 1. obtaining buy in for 2.0 deployment: a CPA Australia case study Zaana Howard | Swinburne University 20 by Bright Tal http://www.flickr.com/photos/bright/113694992/
  • 2. overview Lighting up the dock 2 by gnackgnackgnack http://www.flickr.com/photos/gnackgnackgnack/3356837985/
  • 3. case CPA Australia 129 000+ members 450 employees 16 offices 11 countries Brooklyn by joe holmes http://www.flickr.com/photos/joeholmes/107835324/
  • 4. case knowledge exchange team
  • 5.
    • what is buy in?
    • a commitment to
    • achieving a shared goal
    empty goal by keylosa http://www.flickr.com/photos/keylosa/184606430 /
  • 6.
    • buy in is about
    • communication, engagement
    • and relationship building
    snail love | when you can’t say it show it by Adam Foster | Codefor http://www.flickr.com/photos/paperpariah/3589690234/
  • 7.
    • … with 2.0 its also about
    • education and role modelling
    Teaching the youngster to feed by foxypar4 http://www.flickr.com/photos/foxypar4/511910343 /
  • 8.
    • buy in has two levels
    • to allow
    • to do
    two by Amir K. http://www.flickr.com/photos/childofwar/3874149070/
  • 9.
    • who do you
    • need buy in
    • from? why?
    • target them
    Target by bitmask http://www.flickr.com/photos/hvc/2682679414 /
  • 10.
    • buy in
    • principles
    Red five is alive! By zawtowers http://www.flickr.com/photos/zawtowers/3423568989/
  • 11.
    • #1 know what you’re doing and why
    Saint Patrick’s Day matches by Bob.Fornal http://www.flickr.com/photos/fornal/424716302/
  • 12. C. Li & J. Bernoff 2008 POST framework
  • 13.
    • #2 evidence. where does it LIE?
    • (Literature | Industry | Experience)
    Picture project by House of Sims http://www.flickr.com/photos/houseofsims/4564845432/
  • 14.
      • #3 pitch to
      • each audience
    Greenfinch singing – Carduelis chloris by Rob.Baldwin http://www.flickr.com/photos/robbaldwin-photography/4206105020/
  • 15. stratified systems theory Adapted from MVC Associates International, 2005 & Jaques 1996 . Levels of work Vision Typical role Level of response VI 10-20 yrs Mulitnational CEOs, regulators, government ministers, futurists Global transformation V 5-10 yrs CEO, CFO, Board, Heads of major business units, Presidents Transformational IV 2-5 yrs General Manager, COO, direct reports to CEO, department managers Breakthrough III 1-2 yrs Senior professionals, unit managers, project managers Predictive and systematic II 3-12 mths First line supervisors, team leaders Diagnostic and situational I up to 3 mths Front line employee, tradesperson, admin, PA, data entry Procedural
  • 16.
    • exercise
    • your pitch
    Leo sings along with Justin Bieber at last night’s Much Music Awards by DuckLover Bonnie http://www.flickr.com/photos/bonniesducks/4719231324 /
  • 17.
    • #4 respect the channels of your organisation
    Skittles vodka by cabbit http://www.flickr.com/photos/cabbit/4727168015/
  • 18.
    • #5 buy in is not
    • a one off event
    OMG MACRO! [p52 w1] by Don Solo http://www.flickr.com/photos/donsolo/2243154949/
  • 19.
    • summation
    • 3c’s = clarity + conversation + care
    27 th April 2008 / Day 118 (483) by Mrs Magic http://www.flickr.com/photos/mrsmagic/2446062461/
  • 20. Who knows what you’ll find when you ask questions by [F]oxymoron http://www.flickr.com/photos/f-oxymoron/5005146417 /
  • 21.
    • contact
    • @zaana
    • [email_address]
    • zaanahoward.com
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