Friday Wrap #160: Twitter Q&As gone bad, Virtual Reality gets real, Meerkat swims with sharks

Friday Wrap #160
Flickr photo of wrapped-up dinosaurs courtesy of Matt Brown
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. Of special note this week: The number of stories on the adoption of Virtual and Augmented Reality warranted its own special section. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re… Read More »

Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

You know that social media policy you rolled out?… Read More »

Plague democratizes the infectious spread of information

An image shared on PlagueWhether Plague takes off or is relegated to the scrap heap of failed apps remains to be seen, but the idea is intriguing (if not downright revolutionary). At its core, Plague democratizes the process of determining what spreads through social media, and even what goes viral. The app bills itself as “an essentially different way to spread information.”

The idea is simple. You share something on the app—a video, a photo, an animated GIF, a link, your own thoughts—and it immediately “infects” the four people closest to you geographically who have downloaded and installed it. (You are automatically connected to all other Plague users as… Read More »

Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

Friday Wrap #120
Flickr photo courtesy of Peter Gordon
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of interesting ways lately, even if it hasn’t attracted a lot of attention. Yammer co-founder Alan Braverman thinks there’s something going on, though, which is why he launched Sobo, a “social soundboard” (currently only for iOS), enabling… Read More »

Friday Wrap #119: PR Wikipedia guide, bloggers as journalists, TwitPic lives, interactive packaging


Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt Brown
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to follow.

News

IPR releases Professional’s Ultimate Guide to Wikipedia—William Beutler has been one of the key thought leaders when it comes to ethical PR engagement with Wikipedia. His company, Buetler Ink,… Read More »

Friday Wrap #84: Jelly breaks news, Facebook readies app and trending topics, GP lets employees post

The Definition of WrapIt was 20 years ago today…that the earth shook and my life changed. The Northridge Earthquake struck just after 4 a.m., while it was still dark. I lived in Granada Hills at the time, just a few miles from the epicenter. I was born in Hollywood and raised in the San Fernando Valley. I was no stranger to earthquakes, which for natives is more an occasion for wagering (“I have $5 that says it was 4.7”) than for terror. But this was different. It felt as though some giant had grasped my house and was shaking it as violently as it could. Every time I tried to get out of bed (my daughter was screaming), I was thrown back down. The damage was… Read More »

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