Publisher of treasure hunt book prints more copies

Posted at: 03/12/2013 11:33 PM
By: Gadi Schwartz, KOB Eyewitness News 4

The story of a Santa Fe art dealer’s hidden treasure is quickly turning into a legend all around the country.

Book sales for the “Thrill of the Chase” by Forrest Fenn have been through the roof since Fenn’s treasure hunt picked up national exposure on NBC’s Today Show.

The book contains a poem with nine clues that Fenn says will lead searchers to a treasure worth millions if they are clever enough to solve the riddle.

Fenn also says the book also offers hints that are helpful in decoding the poem.

So far there are only about 5,000 copies of the Thrill of the Chase in circulation and the only store in the world that sells the books, Collected Works in Santa Fe, has 4000 books on backorder.

On Tuesday, Fenn visited the Starline Printing company in Albuquerque to check in on another printing of 7,500 copies of his book.

 “I never imagined this type of response,” said Fenn.

On Tuesday night several of Fenn’s books were available on Ebay. One was sold for $500 by a seller in Albuquerque.

Fenn expects to have 15,000 additional books in circulation within the next few weeks.

“I'm not making one penny from these books.” Fenn said.

“I've given these books to the collected works bookstore in Santa Fe and I don't even get a return on my publishing costs because I didn't want people to say that the treasure chest was just a fraud to sell the book.”

Co-owner of collected works Mary Wolf says they are appreciative of Forrest’s generosity and his writing.

 “Even without the story of the treasure, Forrest is a wonderful writer,” said Wolf.

 “It’s such a classic American adventure story.”

The books are 35 dollars. 10% of proceeds are donated to fight cancer  

Authors note:

I’ve been looking for Fenn’s treasure ever since we first broadcast the story back in July of 2010.

The following are pieces of information that I have learned about Forrest or been told by him in conversation that I find VERY interesting.

He has two dogs, one named “Cody” another named “Tesuque.”

He says the treasure is relatively easy to get to if you know where it is.

He loves Fly Fishing.

He says people may be close, but doesn’t think anyone has found it.

Tonight he wrote me an email that said, “"The mountains are not your friend when they are covered with snow."

He has told me to stop checking grizzly bear caves.

Also, here is a link to my original treasure hunting resource page with other possible clues. Happy Hunting.

On the hunt for $2 million treasure

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