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  • What is self-publishing?

    Self-publishing is a simple and speedy way of publishing your book. Author's participation, control, and involvement in the publishing process makes self-publishing unique and attractive. Self-published authors pay for the cost involved in the activity, and in return, get professional help and retain responsibility of deciding the critical factors of the publishing process like; cover design, interior design, distribution, eBook conversion, and marketing. Experienced publishing professionals …

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    Blogging for Authors 103: How to become a popular blogger?

    Just like a book, a blog too needs to be well-crafted and targeted to its audience to get readers. To become a popular blogger you will need more than just good content. If you have dreamt of thousands of visitors on your blog from day one, it's time to wake up. Becoming a popular blogger requires perseverance, hard work, and innovative content regularly for years unless you are a well-known personality. So, how do you establish yourself as a blogger or popular blogger to be precise? Well, …

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    Blogging for Authors 102: What should you blog about?

    Now that you have decided to start a blog, one of the questions that can trouble you is "What should I blog about?" Well, it depends on your genre. Popular author bloggers like Preeti Shenoy or Seth Godin are focused on their topics and appeal to a targeted audience. You need to think through the ideas, the themes, and writing style of the blogs as it would be an extension of the author brand. Clarity on the intention of the blog will help you add your perspective to the article. Non-fiction …

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    Blogging for Authors 101 – Why start a blog?

    Marketing of your book begins long before you start writing your manuscript. A popular blog can prepare a potential reader base of your book before your book even hits the stores. You might argue if my book is well written, why do I need to start a blog? Well, you definitely want your book to be read by as many people as possible, but you prefer limiting your marketing strategies to word of mouth. In short, you want to avoid proactive efforts to reach your audiences and let the book do the …

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    Book Marketing Plan

    A marketing plan for your book is a tool to help you reach potential readers, and it begins well before you pen down the first word in your manuscript. You might have a story close to your heart, but you won't be happy if your reader’s list ends with a group of friends and relatives. The reviews you receive would also be biased since your closest peers would be hesitant to criticize. At the same time, nothing would make you happier than an honest review from a genuinely interested reader in …

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