PRESENTATION TO CORNELL
   GROUPS AND CLUBS

                         PRESENTED BY
                      HOWARD GREENSTEIN...
My Bio
                                        2

 Howard Greenstein
     BS from Cornell, Masters at NYU ITP
 

     On...
How Many People Have Passed
                        Along…
                             3

 An email?
 An article from a...
Social Media
                              4

 Describes the online technologies and practices that
  people use to share...
Elements of Social Media
                              5

 Social Networks
 Photo and video sharing sites
 Blogs
 Podc...
Social Network
                                     6
 Technically, a social network is a:
   social structure made of n...
Examples of Social Networking Sites
                                                           7
 B2B
     LinkedIn
 
  ...
Social Media to Spread the
          Word
            8
Your Members...
                             9

 Talk with each other
Teach Each Other
     10
Tell Each Other Stories About Things They
               Care About
                 11
Tell Stories?
                                  12

 Probably the oldest form of learning/sharing of information
 Effect...
13
Social Media Makes it Easier to Spread the
                           Word…
                                    14

 But ...
Using Social Communities
           15
Goals and Measurement
                            16

 What’s the goal of the community?
 Where are you now and where do...
Running a Social Media Site Is Like
                            Hosting an Event
                                         ...
Community Moderation
                              18

 Self-moderation and self-policing – “report this”
 Tools to mana...
Facebook, MySpace and Other Social
                   Communities
                              19

 All intended to brin...
LinkedIn.com
                             20

 A professional/work focused social networking site
 Big draw is the Quest...
What’s Really the Difference?
                                  21

 Do you need all 3?
   Demographics – MySpace doesn’...
Difference Between Pages and Groups
                                   22
 Pages                                  Groups...
Facebook Pages
                                     23

 FB is made up of personal connections – like your alumni
  frien...
Facebook Groups
                             24

 More like closed clubs
 Have privacy settings
 Can invite members via...
LinkedIn Groups
                                   25

 Groups can have controlled membership, with ability to
    manage...
Sharing and Managing a
      Community
          26
How to Get your Community Known
                                    27

 Put it in your Email Signature! Promote it on yo...
Some specific advice on how to use
                these communities
                               28

 Connecting membe...
Public vs. Private Sites
                             29

 Some Groups and some people, won’t be comfortable
  with using...
Consideration: Not Everyone Participates
                 30
The 1-9-90 Rule
                                      31

 In online communities, there is a 1-9-90 rule
   1% of people...
Less Computer-Literate Users
                                  32

 Some people may are intimidated by a blog instead of ...
Terms of Service
                                     33

 Tell people how you expect them to act on your site
 That way...
Legal Considerations Continued
                                   34

 When consulting I generally advise:
   Don’t publ...
Non-legal ‘rules’ to consider
                                 35

    Posting photos – does everyone look good?

More “rules”
                                    36

 Do you post photos with kids?
   Is anyone under an order of prote...
Don’t run out of gas…you need volunteers
                                  37
                                         Wh...
Your Turn!
    38
Final thoughts
      39
Thank You!

      HOWARD GREENSTEIN

   HOWARD@HARBROOKE.COM
        http://harbrooke.com
http://www.HowardGreenstein.com/...
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Cornell Clubs and Groups Presentation

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A presentation on using Social Media to promote University Clubs and Events, by Howard Greenstein, '88

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  • How does one join the Social Media Club? Cost? larry LLS33@cornell.edu Central Valley CA

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  • <number>
  • <number><number>
  • If you’ve passed along media, to friends or colleagues, in a social way, congratulations. You know more than a little about social media. <number><number>
  • Social media does not have a finite limit: there is no set number of pages or hours.The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio or video.How Many People are members of a Social Network like FB or MY or Linked in?Anyone a Blogger (for work, for personal reasons, for the Junior League?)Anyone using Twitter?
  • <number><number>
  • Research in a number of academic fields has shown that social networks operate on many levels, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.<number><number><number>
  • How Many People have used one of these sites?
  • (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved<number>
  • In person, and online. They have a lot to say, and they say it to each other. (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved<number>
  • (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved<number>
  • (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved<number>
  • Stop to answer Questions and check the room<number>
  • <number><number>
  • <number>
  • for station SNs it is a necessity, for research SNing it is likely not apropos
  • MySpace – Some alums will belong, but a tough place to manage groups – the group functionality hasn’t changed in several years. Very basic boards, very tough to find. Search for “Cornell” and you’ll get 6 pages of Chris Cornell. Search Cornell Univeristy – CU does have a Video Channel - it’s emptyThere’s a group for Former Track and Field members – 17 peopleCEN – Last Login – 10/9/08 – 4 Friends<number>
  • Ratings and polls make it easy for people to contribute – and they learn they can contribute – which may get them to blog, comment or do more in your community in the futureThis is also important – Setting a good example! What happens if some of your members decide to set up an alternative group? – How do you manage 2 presences? Can you guide them to see that one would be most effective? Or, is there a good reason to have both? If so, will they volunteer to keep both up to date?<number>
  • What if you did a program for a charity, and they commented on your blog post thanking you for your work? How good would that feel? <number>
  • No matter what you do, not everyone is going to log onto your blog, your FB or Myspace, and even if they do they may not do anything but read it.<number><number>
  • A hot topic may spark additional participation from the 90% who typically don’t participate, and may provide opportunity to learn about areas where new forums, boards, and groups should form. In simple terms, take example of Barry Bonds breaking Aaron’s batting record - people would basically talk on the train in the morning, even if they didn’t know each otherReally successful communities grow by helping move people from the 90 to the 9 and from the 9 to the 1 (or shifting the ratio)By rewarding participationBy allowing easy participation (rate my post, polls)By providing forms and pre-created material to editSource:http://www.useit.com/alertbox/participation_inequality.html
  • – tell them about my 69 Year Old Mother-in-LawBuddy programs?<number>
  • Transcript of "Cornell Clubs and Groups Presentation"

    1. 1. PRESENTATION TO CORNELL GROUPS AND CLUBS PRESENTED BY HOWARD GREENSTEIN PRESIDENT THE HARBROOKE GROUP Entire presentation CopyLEFT (CC) 2008 by The Harbrooke Group, Inc. All Rights Reserved.
    2. 2. My Bio 2  Howard Greenstein BS from Cornell, Masters at NYU ITP  On-air DJ in the ‘80s, during and after college  Started first Web user group in US 1994, on Board of NY New Media  Association and NY Software Industry Association; First Internet Streaming station in NYC - Netcast - 1996 Microsoft Evangelist: Internet Explorer and Windows Media Team  1997-2000 - responsible for top media properties including Fox, MTV, Time Warner and ClearChannel Other Media Startups, Ran 9-11 related charity  NYU Administration and Lecturer  Created Social Media Club 2006  Social Media Consulting 
    3. 3. How Many People Have Passed Along… 3  An email?  An article from an online newspaper?  An emailed joke?  A funny video clip?  A web site or a link?
    4. 4. Social Media 4  Describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.  Social Software: “Software that’s no fun to experiment with by yourself.” (It needs friends in order to work)
    5. 5. Elements of Social Media 5  Social Networks  Photo and video sharing sites  Blogs  Podcasts
    6. 6. Social Network 6  Technically, a social network is a:  social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency...
    7. 7. Examples of Social Networking Sites 7  B2B LinkedIn   Social Network with 20MM+ users. Business is facilitated as users connect other users. XING   4M+ paying users primarily in Europe; used to make business introductions and connect for sales leads.  Consumer MySpace  180+ million users (and growing), still one of the largest web properties (Alexa)  The new way music gets discovered  Facebook  170+ million users, the place everyone wants to be now for business and social connections.  Fastest growing of all Social Networks; Huge in 12-34, growing 35+. Facebook is the 2nd most-trafficked social  media site in the world (comScore) Imeem, BuzzNet, MOG  TV Sites like IslandDoo 
    8. 8. Social Media to Spread the Word 8
    9. 9. Your Members... 9  Talk with each other
    10. 10. Teach Each Other 10
    11. 11. Tell Each Other Stories About Things They Care About 11
    12. 12. Tell Stories? 12  Probably the oldest form of learning/sharing of information  Effective way to pass along information  The original “Word of Mouth” marketing  It is a form of Informal Learning  (see the book Informal Learning by Jay Cross, published Nov. 2006)
    13. 13. 13
    14. 14. Social Media Makes it Easier to Spread the Word… 14  But it is not automatic.  Example: A Non-Profit with a nice MySpace presence, but no link to it on their site  Same with Facebook  If you build it…they may not come. Why not tell them about it?
    15. 15. Using Social Communities 15
    16. 16. Goals and Measurement 16  What’s the goal of the community?  Where are you now and where do you hope to go?  What are you measuring (and how)?  Can everyone see the measurements?
    17. 17. Running a Social Media Site Is Like Hosting an Event 17  Create a clear purpose Inviting the early users  Setting the mood  Picking the people needed to get the party started  Having someone or a group tasked to help introduce new people  A basic set of rules or guidelines  A “bouncer” to take care of unexpected situations  A way for attendees to pitch in  Multiple ways to participate  Everybody has fun  References:  http://www.commoncraft.com/party  http://www.slideshare.net/leelefever/online-community-as-party 
    18. 18. Community Moderation 18  Self-moderation and self-policing – “report this”  Tools to manage language and issues  Reporting on the back end  Personnel to moderate and manage situations where “flaming” or “trolling” may potentially make community communications uncomfortable
    19. 19. Facebook, MySpace and Other Social Communities 19  All intended to bring people together  People can show their interests, join groups  Photo and Video Sharing, links, information, invitations  Applications – allow for games, socializing, spending virtual time with friends
    20. 20. LinkedIn.com 20  A professional/work focused social networking site  Big draw is the Questions and Answers feature  Some ability to form groups, but not as developed as some of the other networks  Great place to make connections for future employment, to endorse the work of others by recommending them, to get recommendations
    21. 21. What’s Really the Difference? 21  Do you need all 3?  Demographics – MySpace doesn’t seem to have many alumni groups  LinkedIn good for Mailing Lists and some professional interaction, especially job leads  Facebook more for social interaction, even if it is ‘professional social’ – more like a Cornell Club Cocktail party
    22. 22. Difference Between Pages and Groups 22  Pages  Groups  More like a ‘person’ with  Privacy, can be closed or ability to have friends/fans secret  Anyone can post to wall,  Can use email to pictures, etc. communicate with members  Communicate by “updates”  Limited to 5000 members (if which show on the update you want to send mail) tab or person’s wall  Can limit what is posted  Can have applications  http://www.facebook.com/he  http://www.facebook.com/ad lp.php?page=826 vertising/?pages
    23. 23. Facebook Pages 23  FB is made up of personal connections – like your alumni friends  Pages and Groups  Pages – like a personal page – pages can have fans that are like friends  Pages send out updates to the Update tab – not in FB email. Pages also are now able to create a status that shows in the main  page newsfeed  Ability to create related events
    24. 24. Facebook Groups 24  More like closed clubs  Have privacy settings  Can invite members via FB mail and email  Can be more granular as to how things get posted, who can post, and what kind of media can be posted  Ability to create events
    25. 25. LinkedIn Groups 25  Groups can have controlled membership, with ability to manage content, discussions, etc. Useful if you already have a group of members, as you can’t  easily invite people (Unless you’re already connected to them on LinkedIn). Can email to group members 1x a week  Can share management responsibility  Primary activity is discussions, ability to share news, have job  postings, http://learn.linkedin.com/groups 
    26. 26. Sharing and Managing a Community 26
    27. 27. How to Get your Community Known 27  Put it in your Email Signature! Promote it on your site!  Watermark images in bottom corner with your URL - they’re free advertising for your site  Ratings, Polls, Reviews  Make it easy for people to recommend your site, content, etc. (sharethis.com)  Set good examples for your members Staff/Hosts participating in forums should be “perfect” members of  the community
    28. 28. Some specific advice on how to use these communities 28  Connecting members together  Sharing photos from events  Attracting new members  Place to show good works done  It’s a place to get FEEDBACK from members
    29. 29. Public vs. Private Sites 29  Some Groups and some people, won’t be comfortable with using public sites like Facebook or MySpace, or with sharing using a photo or video sharing site  Some social networking sites have a perception that they’re ‘just for the kids’  Some information is best shared privately within a members-only environment
    30. 30. Consideration: Not Everyone Participates 30
    31. 31. The 1-9-90 Rule 31  In online communities, there is a 1-9-90 rule  1% of people will be most active and create most of the content  9% will be active but will contribute much less  90% will lurk and obtain information without giving back Math 101 – if 1% contribute – you want a community of 5000 if you are  going to get 50 active people and 450 semi-active!  Note, that 1% and 9% vary and change month to month  Really successful communities grow by helping move people from the 90 to the 9 and from the 9 to the 1 (or shifting the ratio)
    32. 32. Less Computer-Literate Users 32  Some people may are intimidated by a blog instead of an online newsletter  Some people don’t know how to join Facebook, nor are they sure what they’re getting into  Best practices to help: Demonstrations at group meetings or webinars  Buddy Program – Experienced with inexperienced users – Great  opportunity to reach out to members– Some of them will teach you!
    33. 33. Terms of Service 33  Tell people how you expect them to act on your site  That way, if they violate your ‘terms of service’ you can remove anything they have posted in comments, etc., and you are more legally ‘covered’ as a publisher Again, a lawyer will have more information on this 
    34. 34. Legal Considerations Continued 34  When consulting I generally advise:  Don’t publish falsehoods, or defame someone’s reputation.  Be careful when republishing ANY information from another site or source, (copyrighted or not) and always provide a citation to where you found the information. (Fair Use)  Watch for guidelines about the usage of logos, trademarks, and other protected and valuable items of intellectual property.  Learn the differences between being a publisher and being an editor.  And of course, if you have questions, ask an attorney!
    35. 35. Non-legal ‘rules’ to consider 35 Posting photos – does everyone look good? 
    36. 36. More “rules” 36  Do you post photos with kids?  Is anyone under an order of protection, in a foster care situation, etc?  Do you keep comments on a site if they’re negative?  We could spend an hour on that one, but I advise yes  Your site is a conversation. Not everyone agrees with you. That’s ok.
    37. 37. Don’t run out of gas…you need volunteers 37  Who creates the content  Who will blog? and uploads it?  Who will edit?  Who approves it?  Who has the final say?  Who monitors the social network?  Jobs include: Welcoming new people, teaching, reminding people of rules of etiquette
    38. 38. Your Turn! 38
    39. 39. Final thoughts 39
    40. 40. Thank You! HOWARD GREENSTEIN HOWARD@HARBROOKE.COM http://harbrooke.com http://www.HowardGreenstein.com/ http://blog.inc.com/start-up http://Twitter.com/howardgr Skype, Gtalk: howardgr Google Voice Service: (646) 652 7270

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