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Marketing Library and Information Services for Effective Utilization of Available Resources: The 21st Century Librarians and Information Professionals - Which Ways and What Works?

Marketing Library and Information Services for Effective Utilization of Available Resources: The 21st Century Librarians and Information Professionals - Which Ways and What Works?
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Author(s): Adeyinka Tella (University of Ilorin, Nigeria) and Rachel Ronke Ojo (University of Botswana, Botswana)
Copyright: 2012
Pages: 16
Source title: Library and Information Science in Developing Countries: Contemporary Issues
Source Author(s)/Editor(s): A. Tella (University of Ilorin, Nigeria) and A.O. Issa (University of Ilorin, Nigeria)
DOI: 10.4018/978-1-61350-335-5.ch004

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Abstract

Marketing of information products and services is very vital in the present information society. Of late, marketing of information services has emerged as an indispensable tool in the library and information service industry. In the light of this, this study examines possible ways of marketing information services by the 21st century information professionals for effective utilization of resources by the clients. This chapter looks at the following: the strategies already in place, the competencies needed by information professionals in the digital era, and methodologies that can be adopted for marketing information services available to libraries and information centres in the future.

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