Twitter 202: Selectively adding Tweets to LinkedIn

At our Mayo Clinic Social Media Residency, fellow faculty member Meredith Gould (who is a great humanitarian, by the way), shamed several of us for linking our Twitter profiles to LinkedIn, and for having Twitter updates automatically posted to our LinkedIn profiles.

I think that for many of us for whom Twitter is our “mother tongue” among social platforms, having Twitter updates posted to LinkedIn is a way to keep our profiles updated without visiting the site.

Meredith said it is more important that you keep your LinkedIn profile professional than it is to update it frequently, and that many tweets about personal matters will be detrimental to that goal. (And since she has more than 47,000 lifetime tweets, I can definitely see that in her case.)

Having resolved to comply with the Meredith Mandate, I went to LinkedIn this morning. As I reviewed my settings, though, I noted that there is another option, as I have captured in this screen shot:

By checking the middle box, I could limit the Twitter updates going to LinkedIn to those in which I included the #in or #li hashtags.

This seems like a good solution to me. If I think of LinkedIn while I am doing an update, I can just add one of those hashtags and the post would go to LinkedIn.

If I forget about LinkedIn and don’t include those hashtags, I am essentially following the Meredith Mandate.

What do you think? Is that a good solution?

WWMD?

Author: Lee Aase

Husband of one, father of six, grandfather of 14. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

5 thoughts on “Twitter 202: Selectively adding Tweets to LinkedIn”

  1. Lee

    I’ve had my LinkedIn account configured to only display Tweets that contain #in or #li for several months now but as far as I can tell, my entire Twitter stream is still coming through. I’ll be interested to see if you have a different experience.

    Carla
    @cjbryant

  2. I think that’s a great idea and would, hopefully, appease Meredith. I do find that I mostly ignore those who autopost to LinkedIn (sorry). When the reposted tweets are not relevant, it’s obvious, and it doesn’t speak to the target audience. I believe Meredith alluded to this: your LinkedIn connections just don’t want updates about your personal life. It’s all business on LinkedIn.

    That said, I’m going to try the #in and #li hashtags as well to see if they work.

    JDML
    @jdmltweet

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