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bmj.com: new initiatives Tony Delamothe web editor bmj.com http://bmj.com/misc/talks. [email protected] Where I stand. Traditional paper journal. ?. Traditional electronic journal. 1995. 2000. ?. The paradigm breaks down. Early lessons.

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Presentation Transcript
slide1
bmj.com: new initiatives

Tony Delamothe

web editor

bmj.com

http://bmj.com/misc/talks

[email protected]

where i stand
Where I stand

Traditional paper journal

?

Traditional electronic journal

1995

2000

?

The paradigm breaks down

early lessons
Early lessons
  • The gap between idea and robust implementation on the web is as long or longer than elsewhere
  • Listen to your customers
the common trajectory
The common trajectory

electronic

paper

walden thoreau
We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate.

Walden, Thoreau

new solutions for old frustrations
New solutions for old frustrations
  • Letters to the editor
  • Papers
  • The distance between us
  • Peer review
theme issues chosen by readers
Theme issues chosen by readers
  • Global voices on the AIDS catastrophe
  • War 2002
  • Evaluating the quality of health information on the internet
  • The limits of medicine and the medicalisation of human experience
  • Road traffic crashes
  • Neurodegenerative diseases
  • Doctors' well being
  • What is a good doctor and how can we make one
  • Managing chronic diseases
  • Doctor-patient communication and relationships
  • What doesn't work and how to show it

[email protected]

transferring power
Transferring power

This is meant to be a cautionary tale. I choose to read it the other way.

“Perhaps the chief lesson of the whole story [is] the capacity of the internet to transfer absolute power to the consumer….

“For years now, companies have been complaining quietly of their loss of influence over their customers. It may be, of course, that as the internet matures, they will be able to reassert themselves. If not, the tech frenzy could turn out not so much to have exaggerated the internet's promise as to have missed the danger it poses.”

FT’s review ofDot.com: the greatest story ever sold

new solutions for old frustrations1
New solutions for old frustrations
  • Letters to the editor
  • Papers
  • The distance between us
  • Peer review
peer review and our dance of the seven veils
Peer review and our dance of the seven veils
  • Revelation of reviewer’s identity to a co-reviewer
  • Revelation of reviewer’s identity to the author (led to signed reviewer’s opinion from 1999)
  • Revelation of reviewer’s signed opinion to the entire world
peer review who needs it
Peer review: who needs it?

The eprint server

free, full text, fast

vs

slow, expensive, and peer reviewed

exploiting new possibilities
Exploiting new possibilities
  • Organization/discovery of material
  • Alerts (including email a friend)
  • Tracking behavior
  • New material/new platforms
tracking behavior
Tracking behavior
  • Email a friend
  • Hit parade
  • Annual online questionnaire

(see About us on bmj.com)

exploiting new possibilities1
Exploiting new possibilities
  • Organization/discovery of material
  • Alerts (including email a friend)
  • Tracking behavior
  • New material/new platforms
complementarity
Complementarity

Remember, paper currently beats electronic for:

  • readability
  • portability
  • durability
  • cost

Conclusion: we should exploit the best of both media

slide21
“Despite the availability of the electronic journal, I want to keep receiving the paper journal” (BMA members, 2001)
free the upsides
Free: the upsides
  • Readership
  • Manuscript submissions
  • Impact factor
  • Site traffic
  • Influence
readership nearly doubled in 4 years
Readership: nearly doubled in 4 years

paper (120 000)electronic (116 000)

Overlap

16 000

manuscript submissions
Manuscript submissions

Non-UK submissions

free the upsides1
Free: the upsides
  • Readership
  • Manuscript submissions
  • Impact factor
  • Site traffic
  • Influence
average traffic rating source http www alexa com
Average traffic ratingSource http://www.alexa.com
  • NEJM 9411
  • BMJ 13040
  • Lancet 30 538
  • Annals 133 507
  • JAMA 830 647
looking ahead
Looking ahead

?

1995

2000

?

looking ahead1
Looking ahead

?

1995

2000

?

the forms may change but the aims of scientific publication remain the same

what were scientific journals for
What were scientific journals for?
  • The permanent record
  • The glue to keep a community together
  • “Communication”
  • To make money?
the purpose of journals looking ahead
The purpose of journals: looking ahead

Paper is brief and beautiful and I love it, but it’s a wholly inadequate medium to conduct the conversations that humanity has to have. What were journals created for in the first place? To enable knowledge creation by conversation, except that every exchange took six months. What we need is much more proficient knowledge creation.

- Bela Hartnavy, 1996

understanding what s happened to journals using the model of automation
Understanding what’s happened to journals using the model of automation
  • Electrification
  • Enhancement
  • Evolution
    • Valerie Florance, 1996
slide33
New paradigm for problem solving: tapping into the collective intelligence made possible by the internet

“The power of bringing together the right minds around a subject in an on-line dialogue, well facilitated, well deliberated, I think has enormous potential to help us get through issues that we’ve never solved before. You seethis embodied in the open source model for software creation. But that same model could apply to policy issues, social issues, educational issues.”

- Mario Morino

(transcript at: http://www.nlm.nih.gov/onceandfutureweb/database/secc/case3.html

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