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  • 1. Libraries, Learning & Digital Space Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/hamed/429069420/
  • 2. http://www.youtube.com/watch?v=pMcfrLYDm2U http://www.youtube.com/watch?v=fhnWKg9B2-8 http://www.youtube.com/watch?v=QeoKQbT8BKs
  • 3. http://www.personoftheyear.be/
  • 4. http://www.flickr.com/photos/popoever/234877734/
  • 5. The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as quot;social media,quot; quot;social networking,quot; quot;user-generated content,quot; the quot;live Web.quot; June 06 The Network Unbound, Fast Company June 2006
  • 6. http://my.nytimes.com/
  • 7. http://www.fastcompany.com
  • 8. Dec 07
  • 9. “The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
  • 10. “Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Pictures = Shared Videos = Shared News = Shared Bookmarks = Shared Knowledge = Shared Everything =
  • 11. Web 2.0 Communities Niche communities
  • 12. • Those who know how to “think” about search vs. those who don’t. • Those who know how to validate soft information vs. those who don’t • Those who know where to find information in new “hot” channels vs. those who don’t. • Those who understand the current culture of informal languages vs. those who don’t. • Those who know how to get information to travel to them vs. those who still chase it. • Those who have the knowledge and skills to create and re-mix digital media and those who don’t. • Those that understand learning is a continual process vs. those that view learning as an achievement.
  • 13. http://www.flickr.com/photos/roberdan/64881788/
  • 14. 3 million times the information in all the books ever written Source: The Exploding Digital Universe: An IDC White Paper, March 2007
  • 15. “By the year 2010, 70% of all digital information being created will be user-generated.” http://www.flickr.com/photos/mr_biggs/215592586/
  • 16. http://www.flickr.com/photos/lynetter/438825695/
  • 17. http://www.flickr.com/groups/passionquilt/pool/
  • 18. MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE “viewing content accounts for 47 percent of time spent online in 2007, up from 34 percent in 2003. Web search accounted for 5 percent of time spent online in 2007 from 3 percent in 2003. “ Nielsen/NetRatings Study 2007 – 4 years
  • 19. Not only is information expanding, it’s … …accessible in small bytes http://www.flickr.com/photos/esther17/46689372/
  • 20. Search inside the Music (Sun labs) project extends music search to search 'inside the music', that is, to search not just titles, keywords and artists, but to search music by music content and context. We want to help people find and organize their music based on all of of the properties of the music including such properties as acoustic similarity, mood, lyrics, musical theme, melody, tempo, rhythm, and instrumentation.
  • 21. quot;To get as good at browsing as we are at finding - and take advantage of the digital opportunity - we have to get rid of the idea that there's a best way of organizing the world.quot; - David Weinberger, Everything is Miscellaneous
  • 22. Libraries need to … … and incorporate it in your planning. http www.flickr.com/photos/akireserranophotography/423045954/
  • 23. http://www.flickr.com/photos/vanessawoz/141430429/
  • 24. RSS Widgets API Tagging Mobile computing Integrated into “my space”, not yours
  • 25. http://www.flickr.com/photos/ambermac/12540241/ July 10th - W3C announces they will tackle widgets
  • 26. Widget Economy “The Web is splintering. Centralized portals don't matter anymore in an era when Google and Digg will filter the ever-changing Web for you much more efficiently. “ - Business 2.0
  • 27. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
  • 28. http://www.plcmc.org/Catalog/plugins.asp
  • 29. http://www.columbuslibrary.org
  • 30. Libraries need to … … and stop focusing on the “home page”
  • 31. http://www.flickr.com/photos/dragonarium/217107351/
  • 32. 55% of online teens use social networks 48% of teens visit social networking websites daily 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends. CC http://www.flickr.com/photos/22749172@N03/2336097581/ Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
  • 33. Types of social information Photos, podcasts, blogs, scapblogs,
  • 34. Libraries need to … … and join the social evolution. http://www.flickr.com/photos/7942597@N07/471426017/
  • 35. http://www.flickr.com/photos/jadensmommy24/505176824/
  • 36. - Patricia Martin
  • 37. Photo of the broth art http://www.thebroth.com/art6108.html
  • 38. Bloggers: A portrait of the internet’s new storytellers, July 2006
  • 39. A Typology of Information and Communication Technology Users, May 2007
  • 40. http://teens.columbuslibrary.org
  • 41. http://www.acpl.lib.in.us/
  • 42. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
  • 43. http://www.plcmc.org/fotofun/default.asp
  • 44. http://www.plcmc.org/fotofun/
  • 45. http://teens.denverlibrary.org/media/youtube.html
  • 46. http://teens.denverlibrary.org/media/youtube.html
  • 47. http://www.youtube.com/watch?v=J4aMHqepbSU
  • 48. Libraries need to … … and allow customers to use your space to celebrate themselves http://www.flickr.com/photos/wireful/62340182/
  • 49. http://www.flickr.com/photos/ladybugsleaf/104156643/
  • 50. http://www.flickr.com/photos/lynetter/323025188
  • 51. 43% of Internet users feel as quot;stronglyquot; about virtual communities as real ones Source: Center for the Digital Future: University of Southern California, 2007
  • 52. InfoIsland @ Second Life
  • 53. Library 2.0 staff meeting From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
  • 54. Adult Second Life Library project: http://infoisland.org/
  • 55. Libraries need to … … you never know where you may find new customers to serve. http://www.flickr.com/photos/jennie_m/97330017/
  • 56. http://www.flickr.com/photos/beija-flor/335463126/
  • 57. 96 percent of students with online access report that they have used any social networking technologies http://www.flickr.com/photo_zoom.gne?id=1381799047
  • 58. 56.6% log into their community daily 70.4 % of onlinel community members interact with other members of their community while logged in. Participation in online communities leads to social activism with more than 40% saying they participate more 21% of online community members have taken off- line actions related to their online involvement
  • 59. www.myspace.com/libraryloft
  • 60. http://www.aadl.org
  • 61. Legend of Zelda Twilight princess - nintendo
  • 62. http://pikespeakld.ning.com/
  • 63. Libraries need to … … and don’t assume they will find (or be comfortable ) in ours. http://www.flickr.com/photos/exodusimages/426469067/
  • 64. twittervision.com/maps/show_3d
  • 65. http://www.flickr.com/photos/lynetter/380604699
  • 66. http://www.40families.org/
  • 67. http://www.flickr.com/photos/40families/
  • 68. Libraries need to … … it’s all about making connections
  • 69. http://www.flickr.com/photos/h19/300501629
  • 70. http://www.flickr.com/photos/toddography/12034661/
  • 71. Enable or Disable?
  • 72. http://www.flickr.com/photos/lynetter/267334862/
  • 73. Enlightening Expanding Communities Energetic Empowering Individuals Enabling Equality Engaging users Embedded Embracing Enchanting Encouraging participation… etc.
  • 74. Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/
  • 75. What strategic elements do you need to focus on in order to support today’s Virtual Users?
  • 76. To enable our customers to connect with library staff, its VIRTUAL services and with each other in USERS meaningful ways. Our customers feel CONNECTED
  • 77. To provide our customers with a rich online experience VIRTUAL that enhances their local branch experience & USERS daily lives. Our customers feel They’re getting VALUE
  • 78. To enable our customers to personalize their library experience allow our VIRTUAL community to celebrate USERS themselves. Our customers feel GOOD about THEMSELVES
  • 79. VIRTUAL USERS
  • 80. 8 Steps to Marketing 2.0 1 Learn about social media
  • 81. 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/
  • 82. 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/
  • 83. 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/
  • 84. 8 Steps to Marketing 2.0 5 Help your library brand & content http://www.flickr.com/photos/araleya/2048088388/ travel
  • 85. 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/
  • 86. 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/
  • 87. 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
  • 88. Always remember … The best way to get customers to market your brand is to allow them to promote you (the library) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/
  • 89. http://www.youtube.com/watch?v=ZblrRs3fkSU Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
  • 90. http://www.flickr.com/photos/kimonomania/474758933/
  • 91. Helene Blowers Digital Strategy Director Columbus Metropolitan Library hblowers@columbuslibrary.org www.LibraryBytes.com
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