#ReclaimSocial 2022 – an overview of the day

Tereza Litsa
Digital Engagement Manager
20 Feb 2022

On the 7th of February, we celebrated #ReclaimSocial – the annual day where we get together to share positive and inspiring messages on our channels.

For the fifth year running, #ReclaimSocial filled us with positivity at a time when we all need it the most.

We’ve counted more than 2000 posts on the day and 16m impressions, we trended on Twitter and most importantly, 95% of messages had a positive sentiment!

This means that many of us saw our feeds filling up with inspiring posts and new amazing people to follow.

#ReclaimSocial - Content features

#ReclaimSocial is not just one day in the year. We’ve been featured in several publications to share tips on how we can reclaim social for good throughout the year:

Catch up with our very interesting Twitter Chats and our special guests

We’ve hosted two Twitter Chats as part of #ReclaimSocial where we talked with two great guests standing out in social media, Matt Navarra and Giving Tuesday.

Catch up with the super useful tips from both of them.

Twitter Chat with Matt Navarra

Twitter Chat with GivingTuesday

Embedding #ReclaimSocial to your daily activities

#ReclaimSocial is not just an annual event. There are many different ways to include it in your daily digital activities.

Here are some ideas

Review your social media habits

If you are working in marketing or communications, you know how hard it is to keep your work away from your personal social media usage. Set boundaries and make sure you take frequent breaks. If a topic or a keyword is adding up to your stressful day, you can always mute it.

Help others improve their social media experience

We can reclaim social for good if we get more people to be kinder on social media. Help someone who’s new to social media improve their posting or commenting habits. Get them to understand the importance of cross-checking the sources before sharing a post that could be fake news.

Promote diverse, positive voices

Sometimes we need to burst our content bubble to explore new people to follow. Be proactive in discovering new and diverse accounts. Curate a feed with more positive mindsets. You can always delete what is no longer relevant for you.

Less is more

You don’t need to be everywhere. Don’t spend too much time on social media. Focus on the channels that matter to you and where your supporters spend the most time. On a personal level, make sure you don’t burn out by spending too much time on social media. Keep an eye on your screen time.


Overview of the day

Every single post made a difference. Here are a few of them to fill you with hope on what we can achieve when we all come together for good.

From stories of impact to thanking supporters and donors, there is always a reason to be part of the #ReclaimSocial community 💜

Thanks for being part of our community, let’s make sure we share more inspiring posts on a day-to-day basis!

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