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Outcome Measurement in Academic Libraries: Adapting the Project Outcome Model

Outcome Measurement in Academic Libraries: Adapting the Project Outcome Model

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Outcome Measurement in Academic Libraries: Adapting the Project Outcome Model

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  1. Outcome Measurement in Academic Libraries:Adapting the Project Outcome Model Eric Ackermann, Sara Goek & Emily Plagman Library Assessment Conference December 6, 2018

  2. Agenda • Background: PLA Project Outcome • ACRL Project Outcome for Academic Libraries Task Force • Survey Field-Testing and Analysis • Activating Project Outcome for Library Assessment and Advocacy

  3. PLA Project Outcome Background

  4. What is Project Outcome? It’s FREE! Toolkit provides access to: • Quick & simple surveys • Easy-to-use survey tool • Custom data reports • Interactive data dashboards • Resources & training www.ProjectOutcome.org

  5. What is an Outcome? For more information on the theory this approach is based on: https://bit.ly/2OBhiFI

  6. Standardized Outcome Measures Knowledge Confidence Application Awareness Quantitative Data • What did patrons like most? • What can the library do to improve? Qualitative Data

  7. Project Outcome Approach • Prioritizes ground up approach: libraries of any size can use the tool • Convenience sampling lowers measurement barriers • Heavy reliance on field-level engagement and feedback for improvements • Peer examples key in outreach activities • Iterative learning creates opportunities for new content and approaches to design

  8. ACRL Project Outcome for Academic Libraries

  9. ACRL Task Force Charge The Task Force is established to adapt the Project Outcome measures, developed by the Public Library Association, to an academic library context. Collecting consistent outcomes data will allow academic libraries to benchmark at the national and state level and will help ACRL better support its members and mission.

  10. Timeline Goal: Launch ACRL Project Outcome at ACRL Conference in Cleveland, April 10-13, 2019

  11. Surveys & Outcome Measures • Undergraduate Instruction • Events/Programs • Research Support • Teaching Support • Digital Collections • Library Spaces • Library Technology Full text of surveys as field-tested: http://www.ala.org/acrl/sites/ala.org.acrl/files/content/Field-testing-surveys.pdf

  12. Field-Testing Results & Analysis

  13. Theory of Change

  14. What’s Next Task Force to decide on final survey text this month Final toolkit will allow you to: • Add up to 3 custom open-ended questions per survey, • Get real-time results, • Use the data dashboards to explore your results, • Create custom reports that you can use to help advocate for resources, and • Explore resources and a community to learn more about effectively measuring outcomes Join us to launch Project Outcome for Academic Libraries at the ACRL conference, Cleveland, April 10-13, 2019

  15. Thank you! Eric Ackermann egackerma@radford.edu Sara Goek sgoek@ala.org Emily Plagman eplagman@ala.org

  16. Additional slides for reference

  17. Development of Project Outcome: Key Activities

  18. PLA Survey Topics

  19. Public Libraries Using the Data • Increased use of data for: • Making program improvements • communicating the value of the library to funders or decision makers • communicating the value of the library to the public • informing or measuring progress on strategic plans • or supporting or engaging partners

  20. ACRL Field-Testing Summary June 26 to October 31 108 volunteers from 100 institutions

  21. Responses

  22. Interactive data visualizations • Summary results: https://public.tableau.com/views/ACRLProjectOutcomeField-Testing/Story?:embed=y&:display_count=yes • Survey results for benchmarking: https://public.tableau.com/views/Field-TestingBenchmarks/Benchmarks?:embed=y&:display_count=yes

  23. Survey 1: Undergraduate Instruction Knowledge I learned something new that will help me succeed in my classes. Confidence I feel more confident about completing my assignment(s). Application I intend to apply what I just learned. Awareness I am more aware of the library’s resources and services. What did you like most about this program/service? What else could the library do to help you succeed in your classes?

  24. Survey 1: Undergraduate Instruction 9148 responses from 40 institutions

  25. What else could the library do to help you succeed in your classes? What did you like most about this program/service?

  26. Feedback from Field-Testers • 275 responses to feedback form • Q: Did you have any problems administering the survey? • 76.6% said they had no problems • 6.9% experienced problems, including: not enough time, unwilling respondents

  27. Q: How would you use this data?
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