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Aggregation

June 2, 2012

Publishing is transforming into a more complex, distributed and aggregated world. The revolutionising of stand alone devices is strangely becoming out-dated as the industry moves towards interconnective and ubiquitous computing. As a result, new relations between content and experience are formed as publics become increasingly connected and more dynamic. The increase in distribution is causing such widespread connectivity between publics. The term aggregation focuses on this issue of what can be distributed. Aggregation involves gathering, combining or bringing anything can be distributed (text, images, sounds, code, platforms) into a new whole or a new relationship. David Gauntlet focuses on making something in order to connect with someone or something else. An example that he uses is blogging in where people are creating, connecting and communicating their social space to their publics. It is a mode of publishing which is essentially forming a bridge between people and communities.

The development of numerous platforms and our abundance of different modes of publishing is highlighting the evidence that we love to distribute and aggregate. Danah Boyd discusses the issue of ‘flow’ and how an endless supply of information has its limitations. She states they we are moving from a broadcast era to a networked era. In a networked era, people will collide by consuming overloaded information. People instead need tools “that allow them to get into the flow, that allow them to live inside the information structures, whatever they are, whatever they’re doing.” As publishing changes, we require a need for different means to adapt to the change. Publishing used to be heavily focused on the content rather than how it was distributed or aggregated. Yet nowadays publishing is becoming more flexible as the focus has shifted towards everyone; i.e. we are all distributing and aggregating (we are the hunters and gatherers).

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