BEGIN:VCALENDAR X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2008 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T113000 DTSTART;TZID=US/Eastern:20080211T104500 DTSTAMP:20071207T211744 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/81 UID:http://toccon.com/--s2008-02-11-10:45--81 SUMMARY:10 Bestsellers: Using New Media, New Marketing, and New Thinkin g to Create 10 Bestselling Books DESCRIPTION:Presented by Seth Godin (just an author...). Seth Godin, not ed author, speaker, and entrepreneur describes how he has used new media , new marketing and new thinking to simultaneously annoy his publishers and create 10 bestselling books in a row. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T122000 DTSTART;TZID=US/Eastern:20080211T113500 DTSTAMP:20071207T214220 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/157 UID:http://toccon.com/--s2008-02-11-11:35--157 SUMMARY:What’s Their Secret? Key Elements for Successful Web Publishing Formats DESCRIPTION:Presented by Erik Stevens (Phaff & Partners B.V.), Antoine v an den Berg (Next Level Consult). Dutch sites reveal ingredients for via ble business models of internet publishing. Our research has led to a di agnostic model that publishers can use to review their online publishing activities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T142500 DTSTART;TZID=US/Eastern:20080211T134000 DTSTAMP:20071207T213408 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/67 UID:http://toccon.com/--s2008-02-11-13:40--67 SUMMARY:Service Innovation: The Path to Book Publishing Success in the D igital Age DESCRIPTION:Presented by James Lichtenberg (Publishing Research Quarterl y). Following the economy in general, book publishing in the digital age will be a "service" rather than a "commodity" business. The new scienc e of "service innovation" shows the way. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T151500 DTSTART;TZID=US/Eastern:20080211T143000 DTSTAMP:20071207T212327 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/1075 UID:http://toccon.com/--s2008-02-11-14:30--1075 SUMMARY:Digital Strategy and Action DESCRIPTION:Presented by Brent Lewis (Harlequin). Patiently watching the digital landscape unfold, in late 2005 Harlequin decided to enter the f ray. Harlequin will highlight its digital strategy, lessons learned, and its leading e-book publishing program. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T114500 DTSTART;TZID=US/Eastern:20080212T110000 DTSTAMP:20080106T013943 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/173 UID:http://toccon.com/--s2008-02-12-11:00--173 SUMMARY:Affiliate Marketing: A New Opportunity for eBook Publishers DESCRIPTION:Presented by Peter Kent (DNAML.com). An introduction to Affi liate Marketing for publishers ... understand how publishers can take ad vantage of this new, proven distribution channel for digital goods. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T123500 DTSTART;TZID=US/Eastern:20080212T115000 DTSTAMP:20071207T185419 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/350 UID:http://toccon.com/--s2008-02-12-11:50--350 SUMMARY:Adding Enough Value to Digital Content to Actually Make Money DESCRIPTION:Presented by Scott Gray (O'Reilly School of Technology). Thi s talk will present the mathematical realities of retail marketing in th e digital content space. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T144500 DTSTART;TZID=US/Eastern:20080212T140000 DTSTAMP:20071207T213157 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/190 UID:http://toccon.com/--s2008-02-12-14:00--190 SUMMARY:Making the Most of Digital Marketing DESCRIPTION:Presented by Ted Hill (THA Consulting), Brian O’Leary (Magel lan Media). As publishers turn to the Web to reach book buyers and reade rs, they are faced with the growing costs of their digital marketing inf rastructure. Learn how to make the most of your online investments. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T153500 DTSTART;TZID=US/Eastern:20080212T145000 DTSTAMP:20080116T001456 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/1231 UID:http://toccon.com/--s2008-02-12-14:50--1231 SUMMARY:Ingram and the Digital Market DESCRIPTION:Presented by Clifford Guren (Microsoft Corporation), Will Mo ore (Ingram Digital ). New sales, marketing, and distribution methods an d models are emerging in today’s digital publishing world. Ingram is mak ing the investments to deliver a suite of solutions to assist publishers . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T162500 DTSTART;TZID=US/Eastern:20080212T154000 DTSTAMP:20080115T230131 LOCATION:Broadway North URL:http://www.toccon.com/toc2008/public/schedule/detail/2271 UID:http://toccon.com/--s2008-02-12-15:40--2271 SUMMARY:Wikipedia and the Future of Libraries DESCRIPTION:Presented by Aaron Swartz (Open Library). The stunning succe ss of Wikipedia -- in which an organization with just four full-time emp loyees managed to become one of the top ten sites on the Web -- has gott en lots of people thinking about wikis. In this talk, we'll look at the social and technical factors that made Wikipedia a success, review new r esearch challenging conventional wisdom about how its articles are autho red, END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T113000 DTSTART;TZID=US/Eastern:20080211T104500 DTSTAMP:20071207T212230 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/28 UID:http://toccon.com/--s2008-02-11-10:45--28 SUMMARY:Business Models that Guarantee Profitability in Publishing DESCRIPTION:Presented by Bob Pritchett (Logos Bible Software). Use pre-p ublication sales and user-set pricing to help choose projects and plan p rint runs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T122000 DTSTART;TZID=US/Eastern:20080211T113500 DTSTAMP:20080110T215102 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/2298 UID:http://toccon.com/--s2008-02-11-11:35--2298 SUMMARY:Online Lessons from Science Publishing DESCRIPTION:Presented by Timo Hannay (Macmillan Publishers Ltd.). Scient ific information has moved online ahead of most other areas of publishin g, and there are some general lessons to be drawn from the things that t hose publishers did right and wrong. This session will describe these an d then extrapolate to what they might mean for other types of publishing . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T142500 DTSTART;TZID=US/Eastern:20080211T134000 DTSTAMP:20080211T041100 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/40 UID:http://toccon.com/--s2008-02-11-13:40--40 SUMMARY:Next Generation Web Publishing DESCRIPTION:Presented by John Kreisa (Mark Logic). If we're moving to We b 2.0, what does that mean for web publishing? Hunter presents a vision for how ideas like personalization, collective intelligence, and owning the data are reshaping publishing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T151500 DTSTART;TZID=US/Eastern:20080211T143000 DTSTAMP:20071207T213053 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/232 UID:http://toccon.com/--s2008-02-11-14:30--232 SUMMARY:Long Tail Publishing: A Tale of Two Industries DESCRIPTION:Presented by Andrew Bolwell (HP). Andrew Bolwell, from HP, w ill outline a vision for the new publishing frontier—where publishing is democratized, print is personal, fulfillment is on demand, and new busi ness models flourish. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T114500 DTSTART;TZID=US/Eastern:20080212T110000 DTSTAMP:20071207T212407 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/51 UID:http://toccon.com/--s2008-02-12-11:00--51 SUMMARY:DRM, Digital Content, and the Consumer Experience: Lessons Learn ed from the Music Industry DESCRIPTION:Presented by Kirk Biglione (Oxford Media Works). When it com es to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T123500 DTSTART;TZID=US/Eastern:20080212T115000 DTSTAMP:20071207T212301 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/55 UID:http://toccon.com/--s2008-02-12-11:50--55 SUMMARY:Copyright 2.0: How Social Media is Changing the Way We Manage Ri ghts DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), G reg Merkle (Dow Jones Enterprise Media Group), Dan Gisolfi (IBM Software Group), Roberta Cairney (Roberta Cairney Law Offices). This session wil l be a moderated interactive panel discussion. The panelists will be tho ught leaders that represent various sides of this copyright conundrum. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T144500 DTSTART;TZID=US/Eastern:20080212T140000 DTSTAMP:20071207T212117 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/170 UID:http://toccon.com/--s2008-02-12-14:00--170 SUMMARY:Beyond Numbers: Gatekeeper Effects and Just-in-Time Publishing DESCRIPTION:Presented by Karl Fogel (Open Tech Strategies, LLC). The eco nomics and effects of on-demand publishing as a storefront business mode l: why Kinkos as a bookstore could mean richer and more participatory ex perience for readers, authors, and booksellers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T153500 DTSTART;TZID=US/Eastern:20080212T145000 DTSTAMP:20080714T204609 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/31 UID:http://toccon.com/--s2008-02-12-14:50--31 SUMMARY:How Open Does "Open" Need to Be, in the Universe of Free? DESCRIPTION:Presented by Michael Jensen (The National Academies). At wha t point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they wa nt to pay for the rest/best version? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T162500 DTSTART;TZID=US/Eastern:20080212T154000 DTSTAMP:20080105T234744 LOCATION:Winter Garden URL:http://www.toccon.com/toc2008/public/schedule/detail/2188 UID:http://toccon.com/--s2008-02-12-15:40--2188 SUMMARY:Best Practices in Cross Media Publishing DESCRIPTION:Presented by Steve Paxhia (The Gilbane Group), Bill Rosenbla tt (GiantSteps Media Technology Strategies). Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at r eal-life cases where publishers have built successful new products and r evenue streams. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T113000 DTSTART;TZID=US/Eastern:20080211T104500 DTSTAMP:20080106T001702 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/191 UID:http://toccon.com/--s2008-02-11-10:45--191 SUMMARY:The Book as Beta DESCRIPTION:Presented by Dan Gillmor (The Guardian/Arizona State Univers ity's Cronkite School of Journalism & Mass Communication), Adam Engst (T idBITS Publishing Inc.), John J. Chodacki (Safari Books Online ). In the Digital Age, we should think increasingly of book production in the sam e context as software: always in beta, being constantly iterated and imp roved with new information and corrections. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T122000 DTSTART;TZID=US/Eastern:20080211T113500 DTSTAMP:20071207T180343 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/1657 UID:http://toccon.com/--s2008-02-11-11:35--1657 SUMMARY:Books as Conversations DESCRIPTION:Presented by Ben Vershbow (New York Public Library). Histori cally, scribbling in page margins has been a solitary practice—one reade r, one book—with annotated copies sometimes shared. If the book is digit al, however, and resides on a network, new possibilities begin to open u p. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T142500 DTSTART;TZID=US/Eastern:20080211T134000 DTSTAMP:20071207T211956 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/229 UID:http://toccon.com/--s2008-02-11-13:40--229 SUMMARY:Audience as Authors: Creating, Managing, and Sustaining a Commu nity of Contributors DESCRIPTION:Presented by Derek Powazek (Powazek Productions). Find out h ow to invite your audience to participate in your book/magazine, to crea te a better, more authentic product, without sacrificing quality, editor ial vision, or wasting time. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T151500 DTSTART;TZID=US/Eastern:20080211T143000 DTSTAMP:20080118T231835 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/94 UID:http://toccon.com/--s2008-02-11-14:30--94 SUMMARY:The Talmud as a Template for Digital Publishing DESCRIPTION:Presented by Sam Jaffe (Copea Energy). For 2000 years, rabbi s have been collaboratively writing, editing, and critiquing a book that never stopped being printed and is still being written—The Talmud. Ther e are lessons to be learned. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T114500 DTSTART;TZID=US/Eastern:20080212T110000 DTSTAMP:20071207T212518 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/223 UID:http://toccon.com/--s2008-02-12-11:00--223 SUMMARY:From Buyers of Books to a Community of Readers DESCRIPTION:Presented by Gavin Bell (gavinbell.com). Reaching beyond boo k sales to your readers means deciding what to build community around. F ailure is easy—running good communities requires bold decisions and new skills outside the publishing world. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T123500 DTSTART;TZID=US/Eastern:20080212T115000 DTSTAMP:20080118T205046 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/2331 UID:http://toccon.com/--s2008-02-12-11:50--2331 SUMMARY:Social Reading DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.), Tim Spaldi ng (LibraryThing), Otis Chandler (Goodreads, Inc). Readers are taking th e personal connections books have always forged to the web, using social networking sites and software to share what's on their bookshelves and find out what others are reading. Join the founders of some of the most popular social reading sites for a panel discussion on where their sites came from, and what they see for the future of social reading. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T144500 DTSTART;TZID=US/Eastern:20080212T140000 DTSTAMP:20080207T214535 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/2376 UID:http://toccon.com/--s2008-02-12-14:00--2376 SUMMARY:Are New Devices Breathing New Life into e-Books? DESCRIPTION:Presented by Tonya Engst (TidBITS Publishing Inc.), Ben Vers hbow (New York Public Library), Mike Shatzkin (The Idea Logical Company) , David Rothman (TeleRead.org), Steven Levy (Newsweek), Garth Conboy (eB ook Technologies, Inc.). Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year f or the e-Book faithful, with the launch of Amazon's Kindle, the first ex periments with delivery of digital books on revolutionary new mobile dev ices like the iPhone and the $100-laptop END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T153500 DTSTART;TZID=US/Eastern:20080212T145000 DTSTAMP:20080116T000429 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/233 UID:http://toccon.com/--s2008-02-12-14:50--233 SUMMARY:Libraries As Publishers: Using Digital Technology to Support Sch olarly Communication DESCRIPTION:Presented by Shana Kimball (University of Michigan), Maria Bonn (University of Michigan University Library), Jeremy Morse (Scholarl y Publishing Office). The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on th e role of publisher, and what this means for the future of publishing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T162500 DTSTART;TZID=US/Eastern:20080212T154000 DTSTAMP:20071207T213347 LOCATION:Broadway South URL:http://www.toccon.com/toc2008/public/schedule/detail/78 UID:http://toccon.com/--s2008-02-12-15:40--78 SUMMARY:Reaching the MySpace Generation: Using Widgets and Other Technol ogies to Market Books Online and on Mobile DESCRIPTION:Presented by Craig A. Miller (LibreDigital, Division of New sStand, Inc.). Provide publishers with an overview of new digital strate gies and different forms of internet distribution and content access, to captivate a new generation of consumers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T113000 DTSTART;TZID=US/Eastern:20080211T104500 DTSTAMP:20080118T191844 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/57 UID:http://toccon.com/--s2008-02-11-10:45--57 SUMMARY:Gadgetopia II DESCRIPTION:Presented by Bill Damon (New England Journal of Medicine), Paul Michelman (Harvard Business Digital), Tammy Erickson (The Concours Institute). How advances in consumer electronics are rapidly altering th e way customers interact with content. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T122000 DTSTART;TZID=US/Eastern:20080211T113500 DTSTAMP:20080111T170545 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/114 UID:http://toccon.com/--s2008-02-11-11:35--114 SUMMARY:TOC Follow-up Case Study: Digitizing Emerald’s Backlist DESCRIPTION:Presented by Anna Torrance (Emerald Group Publishing Limited ). Emerald shares its experiences of digitizing the entire journal backl ist. Find out what obstacles they overcame and how they benefited from a ttending last year’s TOC workshop on this subject. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T142500 DTSTART;TZID=US/Eastern:20080211T134000 DTSTAMP:20071207T213123 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/73 UID:http://toccon.com/--s2008-02-11-13:40--73 SUMMARY:Making Digital Publishing Accessible to Persons Who are Blind an d Print Disabled DESCRIPTION:Presented by George Kerscher (Daisy Consortium), Arnie Zuck er (NDS Technologies Ltd.), Ivan Lagacé (HumanWare), Garth Conboy (eBoo k Technologies, Inc.). Technology has made it possible for publishers to profitably expand to include persons who are blind and print disabled. The growing legal demands to serve this population makes this a timely i ssue. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T151500 DTSTART;TZID=US/Eastern:20080211T143000 DTSTAMP:20080111T170535 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/935 UID:http://toccon.com/--s2008-02-11-14:30--935 SUMMARY:Blogs as Books, Books as Blogs DESCRIPTION:Presented by Scott Karp (Publish2, Inc.), Amy Cohen (HYPERIO N BOOKS), Jeff Jarvis (Buzzmachine.com), Michelle Leder (footnoted.org) . Several notable book authors have created blogs to accompany the writi ng of their books. What impact will blogging have on book writing over t he long term? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T114500 DTSTART;TZID=US/Eastern:20080212T110000 DTSTAMP:20071207T213010 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/1018 UID:http://toccon.com/--s2008-02-12-11:00--1018 SUMMARY:Literary Bloggers: The New Online Insiders DESCRIPTION:Presented by Jeff Gomez (Penguin USA), Ron Hogan (Shelf Awar eness), Mark Sarvas (The Elegant Variation), Kassia Krozser (Booksquare. com), Maud Newton (Maudnewton.com). From web sites that trade in publish ing industry gossip, to blogs that teach you how to get published, liter ary bloggers have created a whole new world online. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T123500 DTSTART;TZID=US/Eastern:20080212T115000 DTSTAMP:20080111T163050 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/105 UID:http://toccon.com/--s2008-02-12-11:50--105 SUMMARY:Successful Online Properties for a Print Product: A Look Behind the Scenes from MAKE Magazine DESCRIPTION:Presented by Phillip Torrone (Adafruit Industries). Launched in 2005, MAKE is one of the most celebrated new magazines and its web s ite and weekly video show top the online charts. Senior editor Phillip T orrone will lift the hood on MAKE's online strategy: what has worked, co mmunity, statistics, metrics, and more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T144500 DTSTART;TZID=US/Eastern:20080212T140000 DTSTAMP:20071207T212752 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/54 UID:http://toccon.com/--s2008-02-12-14:00--54 SUMMARY:I Had No Idea My Phone Could Do That! DESCRIPTION:Presented by Sophia Stuart (Hearst digital media, Hearst Mag azines). Sophia Stuart, mobile director for Hearst Digital Media, provid es an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T153500 DTSTART;TZID=US/Eastern:20080212T145000 DTSTAMP:20071207T212438 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/53 UID:http://toccon.com/--s2008-02-12-14:50--53 SUMMARY:Fictional Blogging: Can Web 2.0 Translate to Publishing 2.0? DESCRIPTION:Presented by Alison Norrington (Alison Norrington). Is the b log as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T162500 DTSTART;TZID=US/Eastern:20080212T154000 DTSTAMP:20080206T191315 LOCATION:Shubert/Uris URL:http://www.toccon.com/toc2008/public/schedule/detail/2516 UID:http://toccon.com/--s2008-02-12-15:40--2516 SUMMARY:Dickens Meets the Blackberry: Serialization in the Digital Age DESCRIPTION:Presented by Susan Danziger (DailyLit). In our incredibly bu sy and fast-paced lives, finding the time to read books is becoming incr easingly more difficult. Digital serialization through email and RSS off ers an attractive alternative by allowing people to include reading in t heir daily routines. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T120000 DTSTART;TZID=US/Eastern:20080213T083000 DTSTAMP:20080124T193421 LOCATION:Empire URL:http://www.toccon.com/toc2008/public/schedule/detail/164 UID:http://toccon.com/--s2008-02-13-08:30--164 SUMMARY:SEO for Book Publishers: Beyond Book Search DESCRIPTION:Presented by Jamie Low (SearchEngineMarketing.com). This fas t paced and information packed tutorial provides a practical framework f or creating strategies that attract new readers through search engines. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T163000 DTSTART;TZID=US/Eastern:20080213T130000 DTSTAMP:20080108T205823 LOCATION:Empire URL:http://www.toccon.com/toc2008/public/schedule/detail/552 UID:http://toccon.com/--s2008-02-13-13:00--552 SUMMARY:Making Mobile Work DESCRIPTION:Presented by Bob Kasher (MPS Mobile NA), Howard Campbell (Ma cmillan), Jon White (publishingtechnology.com), Richard Pasewark (Mindsp ring), Adeena Karasick (CS). It seems that every week another major anno uncement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing oppor tunity mobile poses in reaching new markets both domestically and intern ationally. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T120000 DTSTART;TZID=US/Eastern:20080213T083000 DTSTAMP:20080108T204557 LOCATION:Soho URL:http://www.toccon.com/toc2008/public/schedule/detail/554 UID:http://toccon.com/--s2008-02-13-08:30--554 SUMMARY:Understanding and Profiting from eBooks DESCRIPTION:Presented by Tonya Engst (TidBITS Publishing Inc.). In this session, you'll see examples of ebooks from a variety of publishers, get ideas for making an ebook easy to buy and fun to read, and get ideas fo r adding special "e" features to ebooks. We'll be looking at: END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T163000 DTSTART;TZID=US/Eastern:20080213T130000 DTSTAMP:20080131T164725 LOCATION:Soho URL:http://www.toccon.com/toc2008/public/schedule/detail/733 UID:http://toccon.com/--s2008-02-13-13:00--733 SUMMARY:Sponsored Tutorial: Ingram Presents Case Studies and Practical Advice on Making the Transition from Print to Digital DESCRIPTION:Presented by David Taylor (Lightning Source, Inc.), Melissa Serdinsky (Perseus Books/Constellation Digital Services), Rosemary Kane Carlough (AMACOM Books), Tom Willshire (Continuum ), Clifford Guren (Mic rosoft Corporation). This tutorial is divided into two parts: *How POD f its into a digital strategy:* *Stepping Over the Threshold to New Sales: An introduction to Microsoft Live Search Books* END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T113000 DTSTART;TZID=US/Eastern:20080211T104500 DTSTAMP:20080208T194016 LOCATION:Plymouth URL:http://www.toccon.com/toc2008/public/schedule/detail/3196 UID:http://toccon.com/--s2008-02-11-10:45--3196 SUMMARY:ColorCentric: The Digital Print Operating System for Real-Time P ublishing DESCRIPTION:Presented by J. Andrew Cooney, Jr. (ColorCentric Corp.). Usi ng an XML-Driven API, ColorCentric is a Digital Printing Operating Syste m that enables content owners and creators the ability to dynamically cr eate and order content in quantity one. Our automated manufacturing wor kflow provides a virtually touch-less end-to-end production and fulfillm ent solution, bringing the power of one to the masses. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T122000 DTSTART;TZID=US/Eastern:20080211T113500 DTSTAMP:20080207T203246 LOCATION:Plymouth URL:http://www.toccon.com/toc2008/public/schedule/detail/3185 UID:http://toccon.com/--s2008-02-11-11:35--3185 SUMMARY:Agile Publishing (Print & Online) with a Global Workforce DESCRIPTION:Presented by Sol Rosenberg (Value Chain International, Ltd.) . Our business is changing radically. We need to move to a rapid and agi le content-creation and publishing model, enabling us to produce in prin t & online formats for different markets & channels. Presenting three ca se studies of complex publishing problems and these organizations are so lving these issues with new approaches. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T114500 DTSTART;TZID=US/Eastern:20080212T110000 DTSTAMP:20080208T145941 LOCATION:Plymouth URL:http://www.toccon.com/toc2008/public/schedule/detail/2637 UID:http://toccon.com/--s2008-02-12-11:00--2637 SUMMARY:Our Future in Publishing and Edutainment with Cypher and Brainy Baby DESCRIPTION:Presented by David Elmekies (Cold Fusion Entertainment LLC). Cold Fusion Entertainment enhances the imagination with Cypher and will socialize go-to market strategies with publishing partners allowing mea ns to create a new category of books with infinite possibilities. Cold F usion Entertainment integrates licensing and marketing services on a wor ldwide basis. Founder David Elmekies introduces Brainy Baby and defines a new scope of licensing opportunities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T123500 DTSTART;TZID=US/Eastern:20080212T115000 DTSTAMP:20080206T185931 LOCATION:Plymouth URL:http://www.toccon.com/toc2008/public/schedule/detail/3179 UID:http://toccon.com/--s2008-02-12-11:50--3179 SUMMARY:Developing a Single Source Publishing Strategy DESCRIPTION:Presented by Scott Cook (codeMantra, LLC). To remain or beco me market leaders, firms must improve content, process, and core compete ncies and make exceptional use of information and document technologies. They must align their publishing strategy with their organization’s com petitive strategy. Improve your business process through the introductio n of document technologies and process improvements. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T092500 DTSTART;TZID=US/Eastern:20080211T090500 DTSTAMP:20080117T220148 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/570 UID:http://toccon.com/--s2008-02-11-09:05--570 SUMMARY:Copyright in a New Light DESCRIPTION:Presented by Bill Burger (Copyright Clearance Center). Emerg ing technologies, new business models and changing social expectations a re bringing new focus to old debates around copyright. They are challen ging assumptions about who controls content. And they are shifting the balance of power between content creators and distributors. How can pub lishers turn these forces to their advantage? What questions should the y ask as we look to the future? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T101500 DTSTART;TZID=US/Eastern:20080211T094500 DTSTAMP:20080109T181636 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/1634 UID:http://toccon.com/--s2008-02-11-09:45--1634 SUMMARY:A Conversation with Tim O'Reilly and Kathy Sierra (pre-recorded) DESCRIPTION:Presented by Kathy Sierra (Creating Passionate Users), Tim O 'Reilly (O'Reilly Media, Inc.). In this one-on-one interview, pre-record ed exclusively for the 2008 O'Reilly Tools of Change for Publishing Conf erence, Kathy Sierra and Tim O'Reilly discuss innovations in the publish ing landscape from an author's perspective. They also touch on the princ iples of how Sierra successfully "creates passionate users" and how this energizes and increases her audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T163000 DTSTART;TZID=US/Eastern:20080211T160000 DTSTAMP:20071128T202711 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/571 UID:http://toccon.com/--s2008-02-11-16:00--571 SUMMARY:Making the Digital Leap: Protecting the Value of Your Business i n the Migration from Print to Electronic DESCRIPTION:Presented by Kenneth Brooks (Cengage Learning). Ken Brooks d iscusses how Cengage Learning is making the digital asset leap while pro tecting business value in the migration from print to electronic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T170000 DTSTART;TZID=US/Eastern:20080211T163000 DTSTAMP:20080109T233158 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/1230 UID:http://toccon.com/--s2008-02-11-16:30--1230 SUMMARY:The Supply Chain Evolution DESCRIPTION:Presented by John Ingram (Ingram Industries, Inc.). While th ere is consensus about the demand for digital content, the markets and d istribution mechanisms are still somewhat unclear. This session will foc us on the tectonic shifts taking place in the market and the ways that p ublishers can adapt by partnering with companies such as Ingram. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T180000 DTSTART;TZID=US/Eastern:20080211T173000 DTSTAMP:20080109T233328 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/933 UID:http://toccon.com/--s2008-02-11-17:30--933 SUMMARY:Publishing: True or False DESCRIPTION:Presented by Sara Nelson (Publishers Weekly). A closer look at some of the things you think you know about the book business. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T101500 DTSTART;TZID=US/Eastern:20080212T094500 DTSTAMP:20080106T001233 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/726 UID:http://toccon.com/--s2008-02-12-09:45--726 SUMMARY:Free is More Complicated Than You Think DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). After putt ing Dilbert online for free, Scott Adams reported, "Free is more complic ated than you think." In this talk, Tim O'Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who samp le a free product end up paying for more? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T180000 DTSTART;TZID=US/Eastern:20080212T170000 DTSTAMP:20080111T182959 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/1684 UID:http://toccon.com/--s2008-02-12-17:00--1684 SUMMARY:Teen Panel DESCRIPTION:Presented by Stephen Abram (SirsiDynix). How do teens today consume media? How is technology shaping their reading habits? What does it mean to be a teen in today's information-rich world? Hear from teens in this panel discussion. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T173000 DTSTART;TZID=US/Eastern:20080211T170000 DTSTAMP:20080110T003210 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/1632 UID:http://toccon.com/--s2008-02-11-17:00--1632 SUMMARY:We are Smarter Than Me: How to Unleash the Power of Crowds in Yo ur Business DESCRIPTION:Presented by Barry Libert (Mzinga). Many companies have bene fited hugely from harnessing collective power. But not all have succeede d. There are many pitfalls to be avoided and obstacles to be overcome in tapping the wisdom of communities. If you can take on the challenge, co mmunities and social networks can help your company invent new products and services, END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T193000 DTSTART;TZID=US/Eastern:20080211T180000 DTSTAMP:20071119T194749 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/940 UID:http://toccon.com/--s2008-02-11-18:00--940 SUMMARY:Sponsor Gallery Reception DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis it with sponsors during this informal evening event. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T203000 DTSTART;TZID=US/Eastern:20080211T193000 DTSTAMP:20080211T231538 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/2139 UID:http://toccon.com/--s2008-02-11-19:30--2139 SUMMARY:TOC Lightning Demos DESCRIPTION:For invaluable insight into new technologies and up-and-comi ng companies that serve publishers, don't miss TOC Lightning Demos. A sn appy series of five-minute demonstrations, the event includes time to ch at with presenters. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T213000 DTSTART;TZID=US/Eastern:20080211T203000 DTSTAMP:20080211T134245 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/2136 UID:http://toccon.com/--s2008-02-11-20:30--2136 SUMMARY:TOC Faire DESCRIPTION:TOC Faire is an informal showcase of publishing technologies and tools. Reminiscent of those Science Fairs we all remember, you'll h ave a chance to browse from table to table, putting your hands on innova tive new software, tools, devices, and products brought by other attende es. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T094500 DTSTART;TZID=US/Eastern:20080212T091500 DTSTAMP:20080111T184014 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/2315 UID:http://toccon.com/--s2008-02-12-09:15--2315 SUMMARY:Textbook 2.0 DESCRIPTION:Presented by Neeru Khosla (CK12 Foundation), Murugan Pal (CK 12 Foundation). Using an open-source, web-based model termed the "Flexbo ok," this talk will present our efforts to pioneer the generation and di stribution of high quality educational webtexts that will serve both as source materials for a student's learning and, as well, provide an adapt ive environment that scaffolds the learner's journey as he or she master s a standards-based body of knowledge. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T091500 DTSTART;TZID=US/Eastern:20080212T084500 DTSTAMP:20080109T231036 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/931 UID:http://toccon.com/--s2008-02-12-08:45--931 SUMMARY:The Iceberg: Content and Creators Under the Market's Surface DESCRIPTION:Presented by Bob Young (Lulu.com). Lulu.com and other online publishing ventures are not going to replace the existing publishing in dustry. They are going to serve markets the existing publishing industry was never set up to serve. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T090500 DTSTART;TZID=US/Eastern:20080211T084500 DTSTAMP:20080530T223049 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/932 UID:http://toccon.com/--s2008-02-11-08:45--932 SUMMARY:Information 3.0: Will Publishers Matter DESCRIPTION:Presented by Stephen Abram (SirsiDynix). Information 3.0 is all about the social web and how it's changing the reading and informati on acquisition habits of everyone, from Boomers to Millennials. What rol e will publishers play in this new world? Buckle your seat belt as Steph en Abrams takes you on a whirlwind tour of trends, analysis, and innovat ions that will either sweep your business aside or take it to new levels . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T094500 DTSTART;TZID=US/Eastern:20080211T092500 DTSTAMP:20080109T225006 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/103 UID:http://toccon.com/--s2008-02-11-09:25--103 SUMMARY:Whose Story is This, Anyway? When Readers Become Writers DESCRIPTION:Presented by Douglas Rushkoff ("Program or Be Programmed"). New media is a challenge to anyone and everyone who ever used the word "author." Interactive technologies are biased against sole authorship, leaning heavily instead towards collaboration. But then what happens to the authority of the author - much less the "copyright" holder? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T084500 DTSTART;TZID=US/Eastern:20080212T084000 DTSTAMP:20080208T194345 LOCATION:Broadway Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/3165 UID:http://toccon.com/--s2008-02-12-08:40--3165 SUMMARY:Cold Fusion Introduces Product Capabilities and Associates Today ’s and Tomorrow’s Categories of Books DESCRIPTION:Presented by David Elmekies (Cold Fusion Entertainment LLC). Introducing innovative technology that will revolutionize the publicati on industry, Cold Fusion Entertainment has designed a live streaming edu tainment based system instantly narrat-ing live audio voice over and sou nd effects bringing books and characters to life. Books will no longer be limited to our imagination and 2-D pictures. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T120000 DTSTART;TZID=US/Eastern:20080213T083000 DTSTAMP:20080109T193626 LOCATION:Astor Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/551 UID:http://toccon.com/--s2008-02-13-08:30--551 SUMMARY:Incorporating POD Into a Profitable Publishing Strategy DESCRIPTION:Presented by Kurt Beidler (Amazon.com), Lynn Terhune (John W iley & Sons, Inc.), Roger Kasunic (McGraw Hill ), Thomas Keith (New Dire ctions Publishing), Philip M. Parker (INSEAD & ICON Group International, Inc.). Print-on-demand is emerging as an intriguing tool for publishers , providing new ways to think about your supply chain, your content, and your customers. This session will discuss how publishers have incorpora ted POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you w ant to pursue POD. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T163000 DTSTART;TZID=US/Eastern:20080213T130000 DTSTAMP:20080108T204736 LOCATION:Astor Ballroom URL:http://www.toccon.com/toc2008/public/schedule/detail/548 UID:http://toccon.com/--s2008-02-13-13:00--548 SUMMARY:Contracts and Legal Issues for Publishers in a Digital Age DESCRIPTION:Presented by Roberta Cairney (Roberta Cairney Law Offices), Edward Colleran (Copyright Clearance Center), Andrew Bridges (Winston & Strawn, LLP), William S. Strong (Kotin, Crabtree & Strong, LLP), Maria A . Danzilo (John Wiley & Sons, Inc.), Dan Lewis (Wikia, Inc. ). This tuto rial will address some of the toughest legal issues facing publishers to day. A panel of prominent attorneys will help you understand and navigat e topics and issues including user-generated content, fair-use, satire, piracy, enforcement, copyright, licensing, contracts, and privacy issues . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T113000 DTSTART;TZID=US/Eastern:20080211T104500 DTSTAMP:20080129T212918 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/2129 UID:http://toccon.com/--s2008-02-11-10:45--2129 SUMMARY:Solutions to Optimize Online Licensing Strategies DESCRIPTION:Presented by Colleen Cosgrove` (Copyright Clearance Center). Are your customers confused about how to license your content? Are you ready to help them? Make licensing a core piece of your online publishin g strategy by providing your customers with the tools that allow them to get instant, self-service access to reprint and permission services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T122000 DTSTART;TZID=US/Eastern:20080211T113500 DTSTAMP:20080105T235714 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/1851 UID:http://toccon.com/--s2008-02-11-11:35--1851 SUMMARY:e-Textbooks: Driving the Future of Education DESCRIPTION:Presented by William Chesser (Ingram Digital Group), Matt Ha rris (Ingram Digital Group). Publishers in the textbook market today fac e an unprecedented array of challenges as more universities and K12 scho ols adopt laptop programs. This session provides an overview and present s a possible solution: e-textbooks from VitalSource. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T142500 DTSTART;TZID=US/Eastern:20080211T134000 DTSTAMP:20080106T000033 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/1823 UID:http://toccon.com/--s2008-02-11-13:40--1823 SUMMARY:Going Digital: Next-generation Book Selling Expands Options for Publishers DESCRIPTION:Presented by Craig A. Miller (LibreDigital, Division of New sStand, Inc.). A major challenge facing print publishers is how to keep pace with internet titans like Google and Amazon, while increasing reade rship. To remain relevant, it will be important to incorporate new servi ces into digital properties, partnerships, and sales channels. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080211T151500 DTSTART;TZID=US/Eastern:20080211T143000 DTSTAMP:20080105T235348 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/1999 UID:http://toccon.com/--s2008-02-11-14:30--1999 SUMMARY:Supercharging Content Acquisition and Productivity for Publisher s DESCRIPTION:Presented by Lokesh Seth (Connotate), Dan Haughton (Connotat e). In the last three years, one technology has captured the market for web monitoring and precision extraction of content using intelligent sof tware agents. Find out how Connotate has become the platform of choice f or seven of the Top 10 global publishers and media companies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T114500 DTSTART;TZID=US/Eastern:20080212T110000 DTSTAMP:20080111T200110 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/2141 UID:http://toccon.com/--s2008-02-12-11:00--2141 SUMMARY:XML Content Servers: Enabling Agility in Publishing DESCRIPTION:Presented by John Kreisa (Mark Logic). XML Content Servers h elp publishers become more agile with content, enabling them to experime nt with new products and distribution models. In this session you'll lea rn about some of the key technical drivers behind XML Content Servers in cluding a review of live customer deployments where agility was a key to success. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T123500 DTSTART;TZID=US/Eastern:20080212T115000 DTSTAMP:20080106T000216 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/1809 UID:http://toccon.com/--s2008-02-12-11:50--1809 SUMMARY:Web 2.0 Meets the Production Department: New Tools and a New Out look Bring Flexible Capacity to Production Management DESCRIPTION:Presented by Steve Jewett (Appingo), Dan Milstein (Hut 8 Lab s). Clipboards, clunky FTP sites, demanding authors, and harried product ion staff: production management doesn’t have to be that way. Here’s how Appingo created flexible capacity with new tools, revamped concepts, an d an honest look at the process as a whole. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T144500 DTSTART;TZID=US/Eastern:20080212T140000 DTSTAMP:20080106T000524 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/1808 UID:http://toccon.com/--s2008-02-12-14:00--1808 SUMMARY:Smart Media: Getting a Head Start on the Next Big Thing DESCRIPTION:Presented by Jed White (itechne). A new generation of "Smart Media" technologies is going to recast how people interact with knowled ge and information. You may not have heard much about the "Semantic Web" —it's a hardcore tech-head topic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T153500 DTSTART;TZID=US/Eastern:20080212T145000 DTSTAMP:20080105T234923 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/2140 UID:http://toccon.com/--s2008-02-12-14:50--2140 SUMMARY:Digital Publishing Beyond eBooks: Cross-device, Media-enhanced, and Socially Aware DESCRIPTION:Presented by Bill McCoy (Adobe Systems Incorporated). This s ession will present Adobe’s open, cross-platform digital publishing solu tion, demonstrating content creation tools, hosted services, and Rich In ternet Applications for online and downloadable distribution. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080212T162500 DTSTART;TZID=US/Eastern:20080212T154000 DTSTAMP:20080130T210114 LOCATION:Royale URL:http://www.toccon.com/toc2008/public/schedule/detail/2599 UID:http://toccon.com/--s2008-02-12-15:40--2599 SUMMARY:Kindle, Sony Readers, the OLPC and more: Strategies for Approach ing the eBook Marketplace DESCRIPTION:Presented by Bob DuCharme (Innodata Isogen). What do we mean by "eBooks," and who's interested in reading them? Big names like Amazo n and Sony have revitalized interest in specialized eBook reading device s, and more and more well-known publishers are making titles available f or eBook-reading programs that run on general-purpose PCs. What formats are they using? What standards are available? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T120000 DTSTART;TZID=US/Eastern:20080213T083000 DTSTAMP:20080124T193431 LOCATION:Duffy/Columbia URL:http://www.toccon.com/toc2008/public/schedule/detail/91 UID:http://toccon.com/--s2008-02-13-08:30--91 SUMMARY:Digitizing Your Backlist DESCRIPTION:Presented by Rebecca Goldthwaite (Cengage Learning [formerly Thomson Learning]). Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20080213T163000 DTSTART;TZID=US/Eastern:20080213T130000 DTSTAMP:20080108T204943 LOCATION:Duffy/Columbia URL:http://www.toccon.com/toc2008/public/schedule/detail/553 UID:http://toccon.com/--s2008-02-13-13:00--553 SUMMARY:XML for Publishers DESCRIPTION:Presented by Keith Fahlgren (Safari Books Online). XML is ce ntral to many exciting publishing initiatives, especially bringing exist ing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, thi s session will peek under the hood to see what's happening without dwell ing on technical details. END:VEVENT END:VCALENDAR
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