What are Hashtags ?

Hashtags are a powerful tool

  • Used to Identify Messages
  • Makes your Content Discoverable

Beginner’s Guide to Hashtags

What exactly is a hashtag?

  • Think about the number of mages published on all social platforms
  • The Hashtag is a keyword or phrase preceded by the  # (hash symbol)
  • Typically within a post or comment
  • There is no list of hashtags
  • Often they turn the Tag into a searchable link

Why use Hashtags

  • Grow your social impact
  • Engage your audience
  • They can be Fun !!
  • costs $0.00

Also, by including hash marks in your post

  • it can be indexed by the social network
  • highlight it for viewers
  • facilitates the search for it.

How to use Hashtags

  • All you really do is include a ‘#’ and a relevant keyword or phrase
  • NO Spaces
    example: #GunRights or #SecondAmendment .
  • Add value to the existing conversation
  • Keep it short (usually)

Think Strategically !!

Why Optimize your Hashtags?

  • posts aren’t limited to just your followers
  • accessible to all other users interested in similar topics
  • can greatly broaden the reach of your social media posts

How to Optimize your Hashtags?

  • Content Hashtags, Trending Hashtags, Brand-Specific Hashtags
  • Have Long Term Plans
  • Be Unique and Memorable
  • Have Fun

Twitter:
Created Hashtags In 2007
three ways to filter the results: “All”, “Top” &  “People you follow”
the optimal amount of hashtags on Twitter is two (2)

Facebook:
Added hashtags June 2013
Facebook hashtags take you to a list of posts containing the same hashtag.
The results are not limited to people you know.

Instagram:
Instagram hashtags take you to a list of posts containing the same hashtag.
The results are not limited to people you know.

Google+:
results will include the original hashtag as well as posts with similar tags
also gives you the option to search within Facebook or Twitter.

Tumblr:
Tumblr has a special “Tag” section
Hashtags included in the main body of a post are not transformed into links.

Pinterest:
Pinterest hashtags results that contain the exact hashtag, plus pins

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