Keys to a successful book launch

Make sure your cover is simple, and adds a touch of mystery to your book.
Make sure your cover is simple, and adds a touch of mystery to your book.

With Independent Publishing in full swing it seems that anyone that can use a word processor is writing a book. This crowds the market yes, but if you follow these three critical tips, you increase your chances of getting recognized amongst a smorgasbord of new releases.

Invest in an appealing Book Cover: I see so many ridiculous covers out there that it amazes me how folks invest their brainpower and time to write a book and yet skimp out on the cover. Amateurish covers make you look…that’s right, amateurish. Fix this by securing the services of a good graphic designer. There are tons out there who can work wonders for your book. And most have very affordable prices. A good cover gets someone to take a closer look at your work.

Construct a good title: Make up a catchy phrase and work with it. Avoid titles that give away the book or make it unappealing. For example instead of having The Farmer’s Daughter wore Red you could simply have The Farmer’s Daughter. What’s so special about the Farmer’s daughter? Questions like this will draw readers to glance at your blurb.

Editing: Make sure the book is beta-read and edited by at least one decent editor. No cutting corners on this one folks!

Write an appealing blurb: You must hook the potential reader or they’ll simply move on to another book. Keep it under 250 words. Make sure you explain the gist of your story without dropping spoilers. Raise the stakes in your blurb and leave your potential reader wanting more, or better yet, buy your book and take it home.

Notify public: Be sure to give your book a chance at success. Advertising its release after it’s out is too late. Generally give it 3-6 months before it’s released to let the world know about your creation.

So there you are new scribes. Now all you have to do is write that great story.

T.A. UNER is the Author of various novels and novellas. Please be sure to follow him on LeopardKingSaga.com, where he blogs about writing, self-publishing, and sales & marketing, or just plain nonsense. Please subscribe to his blog posts and have them delivered directly to your e-mail inbox. He will be grateful and dance on his hands if you do.

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