Category: Content Strategy

The Web Project Guide: Identify Your Audiences | Identify Outcomes and Expectations

Blend likes to begin all of our web projects – especially those that include strategy, design, or technical planning – with our “Audiences and Outcomes” workshop, which is simply an audience and expectation-focused discovery workshop that nails down the who and what of a site. This month’s chapter release focuses on those two directions: your audiences, and your outcomes/expectations.

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Podcast Feature: Design By Committee

I was a guest on the Design By Committee podcast with Matt Grocki and Justin Davis, where we talked about editorial accessibility, content modeling for content management systems, and picklebacks.

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