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'All sold out' signs on most of stalls on last day of Malegaon Urdu book fair
National Council for Promotion of Urdu Language's ten-day All India Urdu Book Fair in Malegaon ends with a new sale record of Rs.87,48,757
Monday January 13, 2014 3:21 PM, ummid.com Satff Reporter

The Malegaonians continued to throng the JAT Complex on Sunday - the last day of the ten-day All India Urdu Book Fair organised by the National Council of Promotion for Urdu Language (NCPUL) in the city till past mid-night even as empty racks and 'All sold out' and 'No stock' signs greeted them at most of the stocks.

Malegaon Urdu book fair

"Books worth a total of 87, 48, 757 rupees were sold in ten days of the book fair. It's a record by any of the NCPUL book fairs", Director of the NCPUL Khwaja Ekramuddin said while addressing the valedictory session.

Despite stock shortage the fair recorded a sale of more than 11 lakh rupees on the last day.
The book fair organised in Malegaon by the NCPUL – a government body under the HRD Ministry, was first at a Taluka place. It was coordinated locally by Pasban-e-Adab of Mumbai and Malegaon Society of Education.

Earlier, the NCPUL had organised 13 such events at different state capitals. The best sale before Malegaon was in Mumbai which stood at 54 lakh rupees.

Khwaja Ekramuddin said all kinds of book were in a huge demand and he was unable to ascertain what kind of books attracted the Malegaonians the most.

"Urdu Literature, books on religion, education, politics, history, poetry, recipes, children literature and dictionaries. The Malegaonians bought all kinds of books with equal interest", he said.

The enthusiasm was such that Manzar Shauqi of Shauqi Book Depot while talking to ummid.com said that people were buying books in such a way as if there was going to be a 'ban' on purchase of books henceforth.

In the preliminary meeting called by the NCPUL before deciding to hold the book fair in Malegaon the publishers were reluctant and were opposed to holding the national level event in Malegaon. However, they were all smiles after the ten-day event ended breaking all previous sale records.

"I was at the forefront to oppose the proposal to organise the event in Malegaon. But, the people of Malegaon have proved me wrong", said Shehzad Alam of Maktaba Al Hasnat. The Maktaba had recorded the maximum sale on each day.

A total of 38 publishers from all across the country are showcasing Urdu books of different titles and on wide ranging topics in 62 stalls. The total sales would have been higher if the publishers had more stock. Since they participated with reluctance they did not have enough stock.

"All my stocks were sol out in three days and I had to call for fresh stock", Kausar Usma of Pharos Media said. Kausar sold more than 500 copies of 'Karkare Ka Qatil Kaun' the Urdu translation of 'Who Killed Karkare' written by former Maharashtra top cop SM Mushrif. The book was among the best-selling books at the event.

The huge crowd, which thronged the opening day of the book fair inaugurated by Minority Affairs Minister K Rahman Khan, continued to swell till the last day.

"Long queues were seen much before the scheduled opening time every day. On at least six days of the total ten-days we had to turn people away from the venue because of huge crowd ", Khurram Shahnawaz, the NCPUL's research officer, said while talking to ummid.com.

Interestingly, different cultural events organised simultaneously with the book fair were also attended with equal enthusiasm.

"We had organised seminar on Urdu and Information Technology, Urdu Journalism, Urdu Education, Madrasa education and on other important topics. All received good response. But, the best was 'Sham-e-Niswa', the event organised especially for women received tremendous response", said Imtiyaz Khalil, the Chief Convenor of the event.



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