SOURCE: Simba Information

Simba Information

July 26, 2011 09:59 ET

Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011

STAMFORD, CT--(Marketwire - Jul 26, 2011) - Representing just 6% of the total trade book market, the science fiction/fantasy segment will grow 3.4% in 2011, reaching $578.6 million, despite the overall market's expected 5.2% decline. According to a report published by media and publishing forecast firm Simba Information, the science fiction and fantasy categories experienced double-digit increases in title output, along with stronger ratings on the consolidated bestseller list in 2010.

According to the report, the science fiction/fantasy segment is gaining market share, adding half a percent in 2011 compared to 2010, as it more than triples its 1% growth rate from the past two years.

"The sci-fi/fantasy segment has been a stable growth segment for the past few years," notes Michael Norris, Simba Information's senior trade analyst. "Since the book market took a big hit in 2007, it has been inching closer to its previous high-point."

Title output for fantasy rose sharply to 6,389 titles, growing 14.6%, followed by science fiction with 3,714 titles, growing 10.1% in 2010. Simba's report, which uses a consolidated bestseller list comprised of ratings from USA Today, The New York Times and Publisher's Weekly, finds science fiction performed strongly on the list with 76 titles by 58 authors, while fantasy held 321 titles by 192 authors, although its success was led by the Twilight Saga.

"Even though a lot of titles are hit or miss with audiences, both as books and as media tie-ins, there will continue to be a thirst for this segment of fiction for the foreseeable future," added Norris.

Simba's report, Business of Consumer Book Publishing 2011, details the overall market for trade books, segmented by 18 major categories including health & fitness, romance, self-help, science fiction/fantasy and others. It includes demographic and psychographic information on the average book buyer, along with company profiles of the leading publishers including Penguin Group, Macmillan and Random House.

About Simba Information:

Simba Information is widely recognized as the authority for market intelligence in the media and publishing industry, as its extensive information network delivers top quality, independent perspectives on the people, events and alliances shaping the industry. Our monthly newsletter Book Publishing Report provides continuous updates on the trade book industry. We routinely assist the media with publishing and media related topics. Follow us on Twitter and LinkedIn.

Contact Information

 
http://www.marketwired.com/press-release/despite-overall-decline-in-trade-books-science-fiction-fantasy-will-grow-34-in-2011-1542278.htm
www.marketwired.com
crawl=CC-MAIN-2018-22
52939
application/http; msgtype=response
sha1:UP3HHYVCQGUS6TNUZMPWJWMQ7V7DJAUX
<urn:uuid:4daad61d-2828-4b2b-8be6-827375d4665e>
2018-05-27T12:45:15Z
198.55.220.26
application/xhtml+xml
sha1:ZTADTEPQI6RVMJFMGEY6BK2W6CP2Z7ZN
<urn:uuid:da1771f7-6a11-448c-8a5e-cd0df505f6d0>
http://www.marketwired.com/press-release/despite-overall-decline-in-trade-books-science-fiction-fantasy-will-grow-34-in-2011-1542278.htm
response
<urn:uuid:8dd07ab8-414d-4d83-95e7-ecc45546f302>
robots: classic
hostname: ip-10-31-118-222.ec2.internal
software: Nutch 1.6 (CC)
isPartOf: CC-MAIN-2018-22
operator: Common Crawl Admin
description: Wide crawl of the web for May 2018
publisher: Common Crawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf