Library Scholarship and Creative Works of Library Faculty http://hdl.handle.net/2022/3789 2016-10-21T22:25:59Z 2016-10-21T22:25:59Z Library Homepage Design at Medium-Sized Institutions Jones, Scott L. Thorpe, Angie http://hdl.handle.net/2022/17425 2014-04-07T16:30:40Z 2014-01-01T00:00:00Z Library Homepage Design at Medium-Sized Institutions Jones, Scott L.; Thorpe, Angie This study sought to describe and analyze the homepages of academic library Web sites at 313 medium-sized bachelor's and master's general institutions. The authors evaluated an unprecedented number of library homepages for the presence of 118 design elements and reported common and uncommon design practices at these libraries. They found 21 elements present on at least half the homepages studied. Seven of these occurred on at least 80 percent of the pages studied: links to the university homepage, library hours, images, portals by subject or links to subject guides, links to interlibrary loan services, “about” sections, and catalog searches. This study serves as a baseline for the current practices of homepage design for a large population of libraries. The results of this survey indicate trends and common design elements for library Web site design and show which elements Web designers and librarians at medium-sized libraries should consider including on their Web pages. Findings are compared with a similar study conducted in 2010, and this study in turn may provide a comparison point for future research. The study also reports characteristics of the implementation of discovery services for this population of libraries in unprecedented detail and provides descriptive information about homepage links to social media sites and mobile applications. 2014-01-01T00:00:00Z Promoting Discovery: Creating an In-depth Library Marketing Campaign Thorpe, Angie Bowman, Heather http://hdl.handle.net/2022/17424 2014-04-07T16:30:35Z 2013-01-01T00:00:00Z Promoting Discovery: Creating an In-depth Library Marketing Campaign Thorpe, Angie; Bowman, Heather This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the Fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library’s future marketing endeavors. 2013-01-01T00:00:00Z An Informed Citizenry in the Present and the Future: Permanent Public Access to Government Information for Indiana Citizens Truesdell, C. Leonard, K. http://hdl.handle.net/2022/6796 2010-03-17T22:30:08Z 2008-01-01T00:00:00Z An Informed Citizenry in the Present and the Future: Permanent Public Access to Government Information for Indiana Citizens Truesdell, C.; Leonard, K. 2008-01-01T00:00:00Z From Predictability to Managed Chaos: Managing the Change from Print Serials to Electronic Resource Management – Indiana University, Kokomo Campus Library. Leonard, Kirsten A. http://hdl.handle.net/2022/6467 2009-11-09T12:30:14Z 2008-01-01T00:00:00Z From Predictability to Managed Chaos: Managing the Change from Print Serials to Electronic Resource Management – Indiana University, Kokomo Campus Library. Leonard, Kirsten A. 2008-01-01T00:00:00Z
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