When you need to know what people think, you need a survey

rockpool’s associates have worked in ‘quantitative’ research for decades and our founder has personally analysed 100s of 1,000s of survey responses. We will find the best methodology to suit your needs and your budget:

Face-to-face surveys are seen as the most robust as they allow for the greatest flexibility in questioning. But they can be expensive and time-consuming, and the presence of an interviewer can sometimes hamper people’s involvement

• Telephone surveys share many of the characteristics of face-to-face surveys, though they can be less flexible. But interviewer effect can be dampened, allowing for sensitive subjects to be explored more easily, and they are generally more cost-effective than face-to-face surveys

Online surveys are often the option of choice for clients with tight timescales and budgets. They allow for visual materials to be shown, for complex routing, ‘free text’ supplementary information, are cost effective and convey a greater sense of anonymity to the respondent. However, the approach is not always applicable, especially among hard-to-reach groups

Postal methods have a strong and robust pedigree – especially in the healthcare sector, where the twin issues of anonymity and sensitivity lend the postal survey a competitive advantage. Care needs to be taken, however, in questionnaire design as there are fewer opportunities for routing or for asking complex questions – and response rates tend to be lower than for the other options

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