Monday, April 09, 2012

Bestselling Mystery Authors Get on the Bus

In an era when the book industry seems constantly brimming with gloomy news and various variations on news of a falling sky, word about Atria’s Mystery Bus Tour is strangely uplifting.

The premise is astonishingly simple… almost old-timey, really. Atria, a division of Simon and Schuster is stuffing four accomplished mystery writers on a bus and sending them on an eight day tour that will hit a dozen cities and cover close to 2500 miles.

Low tech though the idea might be, it won’t exactly be a covered wagon. Paul Olsewski, Atria’s director of publicity has said the authors will be aboard a “luxury executive coach with WIFI, so the authors will be able to interact via Facebook, Tumblr, Twitter and YouTube on the road.”

I’m guessing, too, that with this particular group, there’s going to be some fun: M.J. Rose (above left on base) is talking up Lost Fragrances; Swede of the moment Lisa Marlund (keyboards) is chatting up Last Will; William Kent Kruger (lead guitar) will be talking about Northwest Angle; and John Connolly (drums) is promoting Burning Soul.

The tour gets rolling April 11th. With the starpower being hauled around the country on that bus, you can anticipate lots of traditional media coverage, but the social media machine is already cranking, based out of a micro blog on Tumblr and the obligatory Facebook page.

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