Towards a new view of evaluation: quality media research in today’s world

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.

Towards a new view of evaluation: quality media research in today's world

Robert M. GrovesUniversity of Michigan and University of Maryland, United States

Ed CohenDomestic Radio Research, Arbitron Inc., United States

Ricardo Gomez-InsaustiResearch, BBM,...

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