The Bookseller - Enid Blyton Entertainment https://www.thebookseller.com/tags-bookseller/enid-blyton-entertainment en Butchart writes Secret Seven novels for Hachette https://www.thebookseller.com/news/butchart-writes-secret-seven-novels-hachette-649861 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/10/10/Pamela%20Butchart.png?itok=uETugSjH" width="192" height="181" alt="Pamela Butchart" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Pamela Butchart will write two novels about Enid Blyton’s Secret Seven for Hodder Children’s Books.</p> <p>The World Book Day author will be published by the Hachette Children’s Group with illustrations from Tony Ross.</p> <p>Alex Antscherl, editorial director for Enid Blyton Entertainment - part of HCG, and representing every aspect of the Enid Blyton brand -&nbsp;secured world rights from Becky Bagnell of the Lindsay Literary Agency.&nbsp;</p> <p>The first book, <em>The Mystery of the Skull</em>, will publish on 12th July 2018 with the second to come in early 2019, featuring “refreshed editions” of Ross’ original covers for the series, created by the illustrator in 2013.</p> <p>Set in the same world as Blyton’s original stories, the new mysteries promise “all the fun, adventure and humour that Butchart is known for, while satisfyingly extending this much-loved series”.</p> <p><em>The Secret Seven,</em> the first of the 15 titles in the official&nbsp;series, was published in 1949 by Brockhampton Press, now an imprint of Hodder headline. Blyton's books have sold 9.8 million copies making £42.8m since 1998 according to Nielsen BookScan.</p> <p>There has been much Blyton-related activity from the publishing world over the last six months and EBE&nbsp;first <a href="https://www.thebookseller.com/news/hachette-childrens-announces-new-enid-blyton-projects-518411">revealed</a> a raft of new projects at Bologna Children’s Book Fair in April. HCG’s c.e.o Hilary Murray Hill said at the time: “There are many exciting developments in publishing, licensing, partnerships and rights to look forward to in 2017, enabling us to continue to place Enid Blyton well and truly at the heart of every childhood.”</p> <p>Later that month, Hachette <a href="https://www.thebookseller.com/news/hachette-and-book-people-join-promote-enid-blyton-541186">announced</a> an “exclusive 18-month direct to consumer partnership” with The Book People promoting Blyton’s titles and Quercus published a new tranche of its multi-million pound selling parody series Enid Blyton&nbsp;for Grown Ups in February.&nbsp;</p> <p>Butchart was <a href="https://www.thebookseller.com/news/celebrity-authors-join-world-book-day-party-644906">revealed</a> as one of the WBD authors last month with her book, <em>The Baby Brother From Outer Space! </em>(Nosy Crow), illustrated by Thomas Flintham (Nosy Crow), listed for the 2018 offering.</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-10-10T10:15:00+01:00">October 10, 2017</span><li class="item-inline"><a href="/childrens">Children&#039;s</a></li><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/childrens">childrens</a></li><li class="item-inline"><a href="/categories/rights">rights</a></li><li class="item-inline"><a href="/tag/pamela-butchart">Pamela Butchart</a></li><li class="item-inline"><a href="/tag/hodder-childrens-books">Hodder Children&#039;s Books</a></li><li class="item-inline"><a href="/tags-bookseller/hachette-childrens-group">Hachette Children&#039;s Group</a></li><li class="item-inline"><a href="/tags-bookseller/enid-blyton-entertainment">Enid Blyton Entertainment</a></li><li class="item-inline"><a href="/tag/enid-blyton">Enid Blyton</a></li><li class="item-inline"><a href="/tags-bookseller/secret-seven">Secret Seven</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Tue, 10 Oct 2017 09:18:16 +0000 Heloise Wood 649861 at https://www.thebookseller.com https://www.thebookseller.com/news/butchart-writes-secret-seven-novels-hachette-649861#comments Hachette Children's announces new Enid Blyton projects https://www.thebookseller.com/news/hachette-childrens-announces-new-enid-blyton-projects-518411 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/04/02/Jolly%20Good%20Food.png?itok=SPK1y0yt" width="192" height="181" alt="Jolly Good Food" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Enid Blyton Entertainment (EBE), part of Hachette Children’s Group, has announced a raft of new projects at Bologna Children’s Book Fair 2017, including a cookbook with TV chef Allegra McEvedy.</p> <p>McEvedy, co-founder of the Leon restaurant chain and “Junior Bake Off” judge, has collaborated with EBE to create <em>Jolly Good Food</em>, a collection of 42 new recipes inspired by Blyton’s stories. Publishing in October 2017, it will feature extracts from some of Blyton’s best-loved series including The Famous Five, Malory Towers and The Magic Faraway Tree.</p> <p>Meanwhile, comedian and “Great British Bake Off” host Mel Giedroyc will narrate the audiobook of <em>Five on a Treasure Island</em>, which will be released in May to coincide with the publication of 75th anniversary editions of the entire series, featuring a new cover livery by illustrator Laura Ellen Anderson.</p> <p>EBE has also partnered with Microsoft’s SWAY digital storytelling app to launch a nationwide competition to find talented young authors aged eight and nine. The contest will launch in May to tie in with the Famous Five 75th anniversary activities.</p> <p>A new games deal is also announced with Kuato Studios, who will be creating a Famous Five game as part of its Tales Maker series. The game, which will be released this summer on iOS and Android as a premium app, will allow players of all ages to create, play and share their own Famous Five tales.</p> <p>Other high-profile collaborations for the 75th anniversary include a flagship partnership with the Royal Horticultural Society, Visit England celebrating Blyton as part of its Year of Literary Heroes, and an expansion of the Enid Blyton licensed product range under merchandising agent Bulldog Licensing, with Danilo creating greeting cards, gift-wrap and calendars and The Lagoon Group creating toys, board games and card games.</p> <p>Other 75th anniversary publishing for The Famous Five includes: July’s <em>The Famous Five Colouring Book</em>; hardback, clothbound gift editions of the first three books in the series for August; and <em>The Famous Five Treasury</em>, an anthology of short stories, extracts, fun facts, history and puzzles, featuring illustrations from Anderson. Seasonal publishing will include <em>Summer Holiday Stories</em>, which publishes in June,<em> Stories of Wizards and Witches</em>, publishing in September ahead of Halloween, and <em>Christmas Treats</em>, which publishes in October, each featuring 25 short stories.</p> <p>The first official Georgian and Singhalese editions of Blyton’s works will be published this year, while new publishers have been announced in three territories: Italy’s Mondadori, Malaysia’s S. Abdul Majeed &amp; Co Sdn Bhd and Knesebeck in Germany.</p> <p>Hilary Murray Hill, c.e.o. of Hachette Children’s Group, said: “Last year we announced ambitious plans to grow the Enid Blyton brand across the board, and I am delighted with what we have achieved so far. There are many exciting developments in publishing, licensing, partnerships and rights to look forward to in 2017, enabling us to continue to place Enid Blyton well and truly at the heart of every childhood.”</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-04-02T15:00:00+01:00">April 2, 2017</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/childrens">childrens</a></li><li class="item-inline"><a href="/categories/rights">rights</a></li><li class="item-inline"><a href="/tag/enid-blyton">Enid Blyton</a></li><li class="item-inline"><a href="/tags-bookseller/enid-blyton-entertainment">Enid Blyton Entertainment</a></li><li class="item-inline"><a href="/tags-bookseller/allegra-mcevedy">Allegra McEvedy</a></li><li class="item-inline"><a href="/tags-bookseller/mel-giedroyc">Mel Giedroyc</a></li><li class="item-inline"><a href="/tags-bookseller/hilary-murray-hill">Hilary Murray Hill</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Sun, 02 Apr 2017 14:04:34 +0000 caroline.carpenter@thebookseller.com 518411 at https://www.thebookseller.com https://www.thebookseller.com/news/hachette-childrens-announces-new-enid-blyton-projects-518411#comments Hachette reverts to original Blyton text https://www.thebookseller.com/news/hachette-reverts-original-blyton-text-394046 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2016/09/15/Five%20on%20a%20Treasure%20Island.png?itok=zwzTnVqN" width="192" height="181" alt="Five on a Treasure Island" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Hachette Children’s Group (HCG) is reverting to using the original Enid Blyton texts after attempts to modernise the language “didn’t work”.</p> <p>In 2012 the publisher decided to give some of the texts a “sensitive reworking” but the decision did not go down well with fans, according to senior publisher Anne McNeil.</p> <p>“Essentially we were looking at dialogue and making sure it worked for a contemporary audience. It was a very subtle change and thoroughly researched but proved very unpopular,” she told <em>The Bookseller</em>. “We thought it was a necessary step but it wasn’t. So we are reverting to the extant classic text.”</p> <p>Hachette UK bought the Blyton estate from Chorion in 2012 and this year HCG c.e.o. Hilary Murray Hill announced the creation of Enid Blyton Entertainment to look after all projects relating to Blyton publishing and related merchandise, TV and film deals.</p> <p>Next year Enid Blyton Entertainment is launching a campaign to promote the Famous Five series as part of the 75th anniversary celebrations of <em>Five on a Treasure Island</em> and will release a series of new paperbacks illustrated by Laura Ellen Andersen. The new paperbacks will be released in May, each priced at £6.99.</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/2016/09/15/FFLineupnames.jpg" style="width: 600px; height: 545px;"></p> <p>“For the contemporary editions we are having just one version,” said McNeil. Hodder, a division of HCG, previously published the series with a different cover illustrator for each book but “what we’re doing now is have a single artist across the series so we create a really clear visual identity for children”.</p> <p>“Our art director thought she epitomised the classic contemporary look. It’s harder than you think to get 21 covers with all the characters looking identical but she was able to do it.”</p> <p>There will also be a box set of the books illustrated with the original artwork by Eileen Soper.</p> <p>Other plans for Blyton include a series of Noddy titles&nbsp; next year alongside the Famous Five books, including sticker books, activity books and TV tie-ins. The publisher will then focus on Malory Towers in 2018, followed by the Secret Seven and The Naughtiest Girl series in 2019.</p> <p><em>To find out more about HCG’s Blyton plans, click <a href="http://www.thebookseller.com/insight/hachette-s-blyton-ready-2017-394096">here</a> to read an interview with McNeil and Alex Antscherl, editorial director of Enid Blyton Entertainment. You can also read bookseller Cat Anderson's blog about introducing Enid Blyton to new readers <a href="http://www.thebookseller.com/blogs/broaching-blytons-legacy-new-readers-394171">here</a>.</em></p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2016-09-15T11:30:00+01:00">September 15, 2016</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/childrens">childrens</a></li><li class="item-inline"><a href="/tag/enid-blyton">Enid Blyton</a></li><li class="item-inline"><a href="/tags-bookseller/hachette-childrens-group">Hachette Children&#039;s Group</a></li><li class="item-inline"><a href="/tags-bookseller/anne-mcneil">Anne McNeil</a></li><li class="item-inline"><a href="/tags-bookseller/enid-blyton-entertainment">Enid Blyton Entertainment</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Fri, 16 Sep 2016 07:00:00 +0000 Charlotte Eyre 394046 at https://www.thebookseller.com https://www.thebookseller.com/news/hachette-reverts-original-blyton-text-394046#comments Hachette's Blyton ready for 2017 https://www.thebookseller.com/insight/hachette-s-blyton-ready-2017-394096 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2016/09/15/The%20Famous%20FIve.png?itok=yF5TyS8k" width="192" height="181" alt="The Famous Five" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Hachette Children’s Group (HCG) is kicking off its ambitious plans for the Enid Blyton estate with a new Famous Five publishing programme, slated for 2017 to coincide with the 75th anniversary of <em>Five on a Treasure Island</em>.</p> <p>Hachette UK bought the Blyton estate from media production company Chorion in 2012, and this year HCG c.e.o. Hilary Murray Hill announced the creation of Enid Blyton Entertainment (EBE), which will look after all Blyton publishing and related merchandise, and TV and film deals. The team working on the EBE project includes HCG senior publisher Anne McNeil and Alex Antscherl, editorial director for Enid Blyton.</p> <p>Each year the publisher will concentrate on one or two Blyton brands, starting with Famous Five in 2017, and HCG has signed up illustrator Laura Ellen Andersen to give the books a contemporary feel. The new paperbacks will be released in May, each priced £6.99.</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/2016/09/15/FFLineupnames_0.jpg" style="width: 800px; height: 727px;"></p> <p>“For the contemporary editions we are having just one look,” said McNeil. Hodder, a division of HCG, previously published the Famous Five series using a different cover illustrator for each title, but McNeil explained that “what we’re doing now is having a single artist across the series so we can create a really clear visual identity for children. Our art director thought [Anderson] epitomised the classic yet contemporary look. It’s harder than you think to get 21 covers with all the characters looking identical, but she was able to do it.”</p> <p>However, fans of the nostalgic Blyton look haven’t been ignored: there will also be a box set of the Famous Five books, illustrated with the original artwork by Eileen Soper.</p> <p>HCG has also decided to return to Blyton’s original text. In 2012, McNeil and her team decided to give some of the books a “sensitive reworking”, but the decision did not go down well with fans. “Essentially we were looking at dialogue and making sure it worked for a contemporary audience,” she said. “It was a very subtle change, and thoroughly researched, but it proved very unpopular. We thought it was a necessary step but actually it wasn’t,” she explained. “So we are reverting to the extant classic text.”</p> <p>Other plans include a World Book Day release, comprising four Famous Five stories; a Famous Five “treasury”; a cookbook mixing recipes with extracts from the books; and an “extravaganza” event, forecast for late 2017. There will also be merchandise and licensing deals, currently being handled by Bulldog Licensing, and theatre and musical adaptations, should some of the deals currently out on option materialise.</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/FF%20TREASURE%20ISLAND.JPG" style="width: 228px; height: 350px;"> &nbsp; <img alt="" src="/sites/default/files/2016/09/15/FF%20BK1%20TREASURE%20ISLAND%20HB%20.jpg" style="width: 228px; height: 350px;">&nbsp;&nbsp; <img alt="" src="/sites/default/files/2016/09/15/FFWBD2.jpg" style="width: 219px; height: 350px;"></p> <p>HCG’s plans for Blyton do not, however, only involve the Famous Five. Antscherl said the group had “ambitious” growth plans for all of her works.</p> <p>A series of Noddy titles will be released next year alongside the Famous Five books, including sticker books, activity books and TV tie-ins. Malory Towers will get the special treatment in 2018, followed by the Secret Seven and The Naughtiest Girl series in 2019.</p> <p>The idea—prominent in the 1980s and ‘90s—that Blyton is old-fashioned or outdated is largely unfounded, Antscherl added, as the “adventure, friendship, fun and freedom” in the stories appeals to readers old and new. For McNeil, Blyton is a “modern” writer. “We’re only starting to investigate this but what we’re looking at is her storytelling abilities, how she structures her stories and her vocabulary. She puts characters at the head of her story arcs and pulls the reader into a plot that’s adventurous.”</p> <p>She said Blyton’s oeuvre was robust enough to withstand additions to the series from other writers; in that vein, the publisher this month released <em>The Diary of the Naughtiest School Girl</em> by Jeanne Willis and Alex T Smith, inspired by Blyton’s The Naughtiest Girl series.</p> <p>Sales of the HCG Blyton books in the UK have been “excellent”, said Antscherl. “We have a good showing in the high street, a very good take-up by supermarkets, and there is the club and specials market, as well.”</p> <p>McNeil pointed out that Blyton is extremely popular overseas, particularly in Germany, France and India, with rights selling into new territories“allthetime”. The only major territory that the author is not popular in is the US, but that is because no one has attempted to sell her books there, McNeil added. “We do want to move her into the US. There is some level of hunger for her but we want to go in when the time is right. We’re in a nice position in that she’s not tried and failed. We’ll wait.”</p> <p>The group is also looking to employ a Blyton archivist to “understand and curate” her legacy. “In terms of the volume of work, there are 600 books—800 if you include the short stories. The market is not forever elastic,” said McNeil.</p> <p>“But the core series will always be in print and we will produce high-end gift books, or books that correspond to a particular moment in time, around that core series. We have an absolute commitment to that.”</p> <p><em>Bookseller Cat Anderson blogs about introducing Enid Blyton to new readers <a href="http://www.thebookseller.com/blogs/broaching-blytons-legacy-new-readers-394171">here</a>. </em></p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2016-09-15T16:30:00+01:00">September 15, 2016</span><div class="field field-name-field-written-by field-type-text field-label-above"><div class="field-label">Written By:&nbsp;</div><div class="field-items"><div class="field-item even">Charlotte Eyre</div></div></div><li class="item-inline"><a href="/article-type/insight">insight</a></li><li class="item-inline"><a href="/categories/childrens">childrens</a></li><li class="item-inline"><a href="/tag/enid-blyton">Enid Blyton</a></li><li class="item-inline"><a href="/tags-bookseller/hachette-children-s-group">Hachette Children’s Group</a></li><li class="item-inline"><a href="/tags-bookseller/enid-blyton-entertainment">Enid Blyton Entertainment</a></li><li class="item-inline"><a href="/tags-bookseller/famous-five">Famous Five</a></li><li class="item-inline"><a href="/tags-bookseller/anne-mcneil">Anne McNeil</a></li><li class="item-inline"><a href="/tags-bookseller/alex-antscherl">Alex Antscherl</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">1</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Fri, 16 Sep 2016 06:00:00 +0000 caroline.carpenter@thebookseller.com 394096 at https://www.thebookseller.com https://www.thebookseller.com/insight/hachette-s-blyton-ready-2017-394096#comments
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