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BBC Articles Have The Most Reach And Influence On Twitter [STUDY]

A new study has been released that shows that BBC articles have the most longevity on Twitter.

Learn the key to success on Twitter from Vice President of BBC Worldwide, Vincent Sider, the keynote speaker at our event, AllFacebook Marketing Conference, in London!


University of Arizona researchers Sudha Ram and Devi Bhattacharya have examined the spread of news on Twitter from 12 different organizations. These organizations included: The New York Times, Washington Post, BBC, NPR, Reuters, Guardian, Forbes, Financial Times, Mashable, Arstechnica, Wired and Bloomberg.

They didn’t want to focus just on the sheer number of retweets a news article received, but instead went beyond that to evaluate the volume and spread of an article based on how many retweets the retweets of the original article received.

Says Ram,

“What we’ve done is use network analysis, which is quite different from just looking at the total number of tweets or total number of retweets. You’re starting to see, over time, how information is spreading.”

The team wanted to discover just how effective Twitter is at spreading news, and they found that it can be quite good… depending on what news organization is tweeting.

The BBC, for instance, achieved the maximum reach of all 12 news organizations, with 0.1 percent of links lasting well into their third day – a great feat on a network where over 400 million tweets are sent every single day.

Following the BBC, the New York Times and Mashable had the highest reach and influence. And Forbes, Wired and Bloomberg sadly produced articles with the shortest lifespan on the network.

The team also found that articles shared on Twitter generally last between 10 and 72 hours, depending on their source.

You can read more about the spread of news on Twitter at UANews.com.

(Hat tip: Paid Content ;News on a tablet image via Shutterstock)

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