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Academic Library Reputation Management Practices

Academic Library Reputation Management Practices( )
Author: Primary Research Group Staff,
ISBN:978-1-57440-264-3
Publication Date:Oct 2013
Publisher:Primary Research Group
Book Format:Paperback
List Price:USD $62.00
Book Description:

The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with key stakeholders such as students, alumni, faculty and college administration. The report gives extensive data on library public relations practices and on surveying and monitoring techniques and looks at public relations expenditures and strategies to improve the library reputation. The study looks at the dimensions of the...
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