​Nielsen Study Offers Holiday Miracle to Print Lovers

12 DAYS OF PRINT BOOKS: Christmas came early for librarians everywhere, as Nielsen released a study entitled “Don’t Judge a Book By Its Cover: Tech-Savvy Teens Remain Fans of Print Books.” The study, compiled from Nielsen’s monthly online survey of 6,000 US book buyers, suggests that teens still prefer print over digital books, perhaps due to factors like parent (and their credit card) preferences and the ease of lending and borrowing physical books. The study also confirmed the importance of social media in teen book selection, and teens’ preference for young adult series, like Twilight and Hunger Games.

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