Bruno (Bruno Editore): "Self-publishing on Amazon has become a mass phenomenon in Italy too”

"The self-produced book is no longer a hobby, but for many a real profession, which of course needs attention, experience and skills, w...

ROME (ITALY), Wednesday, May 23, 2018 (MERCURPRESS.COM) - "The self-produced book is no longer a hobby, but for many a real profession, which of course needs attention, experience and skills, which are not only those of knowing how to write, but also how to sell - says Giacomo Bruno, of Bruno Editore, known as the "father of ebooks" for having brought the first ebooks in Italy in 2002, having published, by his own publishing house, over 600 digital books.”

In the last 18 months, 100% of books published by Bruno (80 titles) have become Bestseller n.1 on Amazon. Not simple Bestsellers of the category, but n.1 absolute Amazon Italy.

Self-Publishing phenomenon is now widespread in Italy as well, i.e. the self-production of books, made particularly easy by Amazon but not only: in 2017 it is estimated that over 30,000 titles will be published, more than 45% of all published ones. Important numbers that have contributed to the growth of the book sector: more than 5% compared to the previous year.

Experts and companies are also increasingly using "self-publishing", not only to make the most of their professional skills, but also to increase their authority or increase their reputation.

Writing a book is the new business card: it gives you authority, professionalism and competence. Giacomo Bruno continues - However if your book stays at the bottom of the charts it becomes a loss of time. In these years, we have studied in depth the phenomenon of Self Publishing and more generally of digital publishing on Amazon, being able to understand the algorithms that regulate the internal search engine.

This is why Giacomo Bruno and his Bruno Editore organized a large training event (https://www.numero1.me) in Rome from 1 to 3 June to explain how to approach Self Publishing and digital publishing in the right way, from book design to sales strategies and above all to understand about the factors of the Amazon search engine updated to the latest changes in 2018.

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