Twitter Local Brands - España

Total: 1949

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Policía España @policia 3,105,877 250

93

Up 2 Guardia Civil @guardiacivil 1,158,973 300

89

Down 3 Podemos @ahorapodemos 1,312,943 213

89

Up 4 Izquierda Unida @iunida 518,880 232

85

Up 5 Ministerio del Interior @interiorgob 509,686 154

85

Down 6 PSOE @PSOE 587,048 75

84

No variation 7 PP @PPopular 679,179 68

84

Up 8 Real Academia Española @RAEinforma 1,120,664 25

83

Down 9 UPyD @UPYD 214,816 260

83

Up 10 Ómnium Cultural @omnium 233,238 254

82

Down 11 Mossos d'Esquadra @mossos 487,126 84

82

Up 12 Adidas España @adidas_ES 905,102 186

82

No variation 13 Nintendo España @NintendoES 365,169 192

82

Down 14 Greenpeace España @greenpeace_esp 363,898 39

81

No variation 15 Amnistía Internacional España @amnistiaespana 123,390 52

78

Up 16 Ayuntamiento de Madrid @MADRID 592,183 10

77

No variation 17 UNICEF España @unicef_es 252,780 19

77

No variation 18 Comunidad de Madrid @ComunidadMadrid 475,295 12

77

Down 19 Ecologistas en Acción @ecologistas 110,489 39

77

No variation 20 GDT Guardia Civil @GDTGuardiaCivil 217,820 30

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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