In recent many conversations — maybe due to the new-year-resolution syndrome — you will hear of plans to start a podcast, either by an individual creator, a group of friends or colleagues, or a company. You will not be surprised to know that this writer is sceptical of such ideas blunter. For all the good reasons there are to start a podcast, few seem to serve the need to help people navigate quite effectively the amount of information there is on the Internet these days.

There was a time almost everyone who considers themselves creative wanted to start a YouTube channel. Very few did, and among those who started very few still exist. Present time tells a similar story. Everyone wants to start a podcast now, except no one (even people who won’t admit it are tempted).

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