Tuesday, March 27, 2018

Alt 96.1 launches with format switch at iHeartRadio Spokane

Spokane has a new radio station, and it's a format that hasn't been in out market for the last few years. iHeartRadio has re-branded their station at 96.1 into Alt 96.1, a radio station with an adult alternative / alt rock format. Also, the station has been re-assigned new call sign KFOO.

Previously, the 96.1 was a country format known as Kix 96.1 which has historically had the lowest ranking of the 3 country stations broadcasting in Spokane. Kix 96.1 has had a 1.5 market share, lacking behind the top station 99.9 Coyote Country with their 5.0 market share. But, iHeartRadio intends to keep a country station on the air in Spokane. That station has moved to 99.3 which is actually a translator station of KZFS 1280 AM. 1280/99.3 launched not long ago and had a short run as a contemporary Christian station. The country station will now be called Kix 99.3 .

Alt 96.1 began broadcasting at the beginning of March and in addition to the alterative music format will air a syndicated morning program called The Woody Show which broadcasts out of Los Angeles. Prime advertising spots are available on Alt 96.1 and the other iHeartRadio Spokane stations with info on that available on http://iheartspokaneadvertising.com

Locally iHeartRadio also operates 98.9 KKZX, 103.1 KCDA, Kiss 98.1 and News radio 590 KQNT.

For more information about Alt 96.1 , visit their website at-
http://alt961.iheart.com

Also, find the new Kix 99.3 at- http://kix993.iheart.com
http://www.inlandnwbusiness.com/2018/03/alt-961-launches-is-format-switch-at.html
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