Becoming a New York Times Bestseller

Andrew Maraniss’ debut Strong Inside (Vanderbilt University Press) powerfully told the true story of Perry Wallace, the first African American basketball player in the SEC. Our team was honored to represent such an inspirational book, and we wanted to help make the launch an epic success. 

Andrew coordinated a launch party at the legendary Parnassus Books (owned by bestselling author Anne Patchett) in the story’s birthplace of Nashville, Tennessee, with Nashville Mayor Karl Dean leading a Q&A with Andrew at the event. It was a sold-out success! And he went on to celebrate big events at Politics & Prose in Washington, D.C. (where The Washington Post heralded the book) and at many other venues across the country.

Books Forward targeted national media, from snagging a “Book of the Month” pick in Southern Living, to organizing national television interviews with Meet the Press and The Keith Olbermann Show. We also organized features for Andrew in book industry publications like Shelf Awareness and Writers Digest

The buzz around such an important book elevated its status, and we were so proud when Strong Inside landed on the New York Times bestsellers list!

We were just as thrilled when Andrew returned to Books Forward for the promotion of his second book, Games of Deception (Philomel Books), his YA nonfiction about the first U.S. Olympic basketball team. We secured literary and local media coverage in outlets nationwide, including Book Riot, BookPage, Read Brightly, and more. 

To this day, Andrew’s work continues to be a slam dunk!

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