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Functional Groups of Users: The Cornerstone Of A Targeted Content Strategy

Author: David Curle, Director & Lead Analyst

The concept of a functional group of users (FGU) is a cornerstone of Outsell's analysis of the information industry. This Briefing presents the concept of the FGU, with specific examples of FGUs. We also discuss products that serve them, as examples of offerings that fit the needs of specific FGUs, and the attributes that determine their use of information.

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March 1, 1999

Briefing

24 pages

US $95.00

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Keywords: Users

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