HEY PUBLISHERS: Here's How To Survive (And Thrive) In The Coming Nuclear Winter http://www.businessinsider.com/hey-publishers-2011-3/comments en-us Wed, 31 Dec 1969 19:00:00 -0500 Sat, 25 Oct 2014 00:20:02 -0400 Pascal-Emmanuel Gobry http://www.businessinsider.com/c/4d88217eccd1d58a66070000 Jonathan Tue, 22 Mar 2011 00:11:42 -0400 http://www.businessinsider.com/c/4d88217eccd1d58a66070000 Publishers perform the same function that newspaper and magazine editors did: Gatekeepers of quality writing. And if you don't think the ability to market matters, you should look at all the indie music available on iTunes and Amazon, and then check and see how much of it has actually sold. Just because you can create something that can be pawned off as some kind of "content" does not mean that there is anyone willing to pay for it. People seem to hate publishers as much as they like to deride the music labels, but the music labels have become even more important than ever in sifting through content and separating the "musicians" from every Tom, Dick, and Harry with a Mac and Garage Band. http://www.businessinsider.com/c/4d78af044bd7c8bd5c460000 Roscoe Thu, 10 Mar 2011 05:59:16 -0500 http://www.businessinsider.com/c/4d78af044bd7c8bd5c460000 But is it a 'problem'? I mean, after The Guild, Charlie Stross, Cory Doctorow, and Amanda Hocking, I thought the point had been made that having your stuff floating around for free actually *increased* sales. http://www.businessinsider.com/c/4d72c32cccd1d56528040000 PD Singer Sat, 05 Mar 2011 18:11:40 -0500 http://www.businessinsider.com/c/4d72c32cccd1d56528040000 If you think that book piracy isn't/won't be a problem, you haven't done your homework. It is a huge problem, especially in niche markets. http://www.businessinsider.com/c/4d7047f649e2ae9f180c0000 don cheech Thu, 03 Mar 2011 21:01:25 -0500 http://www.businessinsider.com/c/4d7047f649e2ae9f180c0000 although i love my internet and technology, I dont see how the DEATH of bookstores,magazines,great newspapers,the music industry, the post office,ect. is progress...call me old school im sorry http://www.businessinsider.com/c/4d704280cadcbbe04e110000 Max Tennant Thu, 03 Mar 2011 20:38:08 -0500 http://www.businessinsider.com/c/4d704280cadcbbe04e110000 Shannon, I agree with you. Pascal, that choice of photo made by either you or your editor is very poor. It does nothing to enhance a reader's perception of your intelligence. http://www.businessinsider.com/c/4d6e83ff4bd7c8487b010000 Shannon Wed, 02 Mar 2011 12:53:03 -0500 http://www.businessinsider.com/c/4d6e83ff4bd7c8487b010000 The title and photo are in really poor taste. http://www.businessinsider.com/c/4d6e79814bd7c8cb78010000 eCurmudgeon Wed, 02 Mar 2011 12:08:17 -0500 http://www.businessinsider.com/c/4d6e79814bd7c8cb78010000 "One thing about the publishing industry I never could stomach, all the damn vampires." http://www.businessinsider.com/c/4d6e74d2cadcbbec70140000 Michael Card Wed, 02 Mar 2011 11:48:17 -0500 http://www.businessinsider.com/c/4d6e74d2cadcbbec70140000 I wonder how many publishers will see this article? I think book publishers are more "out of it" when it comes to the Internet than even old newspaper and magazine guys, but maybe I'm thinking wrong about them. How about it, publishers, are any of you reading this? http://www.businessinsider.com/c/4d6e71ec4bd7c86c76100000 Michael Garofalo Wed, 02 Mar 2011 11:35:56 -0500 http://www.businessinsider.com/c/4d6e71ec4bd7c86c76100000 Wow, this article makes me feel like I'm a cutting-edge publisher. I tried working with a traditional publisher, but I spent more time writing emails than actually writing. The project went nowhere. Instead, I published my textbook by myself. It was a good first project and I started work on a second book project. I created many different versions of my textbook... print, epub, pdf and app. After the initial surge, the app version had the most sales and generated the most popularity. I'm glad that the industry is changing. I didn't like how publishers treated me. While there are plenty of restrictions on Apple's iTunes App Store, it's been a lot more fun and more profitable than working with a traditional book publisher. After many tedious, and somewhat insulting emails, the project went nowhere. It ultimately worked out for me. The publisher walked away from money. Now Apple gets 30%, I get 70% and the publisher gets nothing! http://www.businessinsider.com/c/4d6e71af4bd7c81677080000 Matland Wed, 02 Mar 2011 11:34:55 -0500 http://www.businessinsider.com/c/4d6e71af4bd7c81677080000 I don't think any of the big publishing houses will be able to be competent digital publishers for the following reasons. - It's a snobby business. So most established people won't want to do it. - The authors can get a better deal by publishing themselves. -The only advantage the publishing houses can offer authors is marketing. However, none of the publishing houses are good at marketing. However, I do think there will be an Amanda Hocking of Digital Publishing. It will perhaps be a young man or woman who is an expert in viral media, blog publicity and PR stunts. Authors will sign up with the house because they will be able to drum up publicity for the book. And perhaps the Digital Publishing house will work a straight 10% commission on sales after they re-coup marketing cost.
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