Why I’m No Longer Using Ingram Spark

© Can Stock Photo/ araraadt

Once upon a time, there were two book distributing services in the United States. Ingram, and Baker & Taylor. Baker & Taylor distributes to schools and libraries. Ingram distributes to book sellers.

The book publishing industry began changing in the early 21st century. Personal computers were becoming more sophisticated and more affordable. At the same time, new software was allowing people to publish from home. It even had a name. Desktop publishing.

So along came Lightning Source

Ingram created subsidiary called Lightning Source. I’m not exactly sure when this came about. However, I first heard of Lightning Source in 2003, after I wrote my first Luke and Jenny novel. My original publisher used Lightning Source for their distribution.

I began working with Lightning Source directly in 2011, when I created my own publishing company, Good Oak Press, LLC. At the time, they were a fantastic company to work with. They were there to help you succeed. If you had any question or concerns, or if you just needed a little help uploading a file, they were only a phone call away.

Then came Ingram Spark

A new subsidiary, Ingram Spark, came along a few years later. It worked with independent, or self-published authors, so I migrated to the new site. Same company, same great customer service. I had a long and happy business relationship with both subsidiaries for over a decade

Unfortunately, times have changed, and I’m afraid it hasn’t been for the better. It all started when I was having some serious log in issues with my account. No matter what I did, nothing would fix it. It’s a rather long, complicated story, so I’ll sum it up by saying that after much frustration and emails back and forth, I was told the problem was fixed. Only it wasn’t fixed. The issue still persisted.

All I can tell you is Ingram Spark is longer the helpful company I signed on with back in 2011. They have discontinued telephone support. Tech support is only available by email only. Unfortunately, the more complicated the issue, the more difficult it is to resolve it by email alone.

The response to the emails I sent always asked me for information I had already included in the original email. Each response came from a different sender, who had obviously never read the prior responses. Needless to say, this only made matters worse. As a result, the issue was never resolved. Sometimes you need to communicate in person, but I no longer have that option. There came a point when it finally became a deal breaker. Thankfully, there are now some alternatives.

I recently learned that one of my author friends has never used Ingram Spark. This came as a big surprise. He’s been writing books longer than I have, and he has built himself a good following. He distributes his books through Amazon, Draft2Digital, and SmashWords. So, I’m now changing course. I will no longer be distributing my books through Ingram Spark.

Kindle Direct Publishing

All we all know, the Amazon Kindle has been a game changer. I started publishing my ebook editions directly with Amazon shortly after the Kindle came on the market. The platform easy to use, and I could upload my files for free. However, I had never published a print edition with KDP Direct. That all changed with my latest Marina Martindale contemporary romance novel, Aquamarine. When I uploaded the print edition to KDP Direct I found it was almost as easy as uploading an eBook.

I admit I was a little concerned about the printing quality, but after receiving my first author’s copies, I can find no difference between KDP and Ingram. Both companies produce good quality print books. The difference is that Amazon does not charge you a fee to upload your files. You upload them for free. So why spend money when you don’t have to?

Amazon also has outstanding customer service. You can contact them by phone, email or chat. I’ve found their phone support to be friendly and helpful. No long waits on hold either. You enter your phone number, and they will call you back. They will also work with you until the problem is fixed.

Other Book Distributors

I’ve started distributing my eBook editions through Draft2Digital. They offer virtually the same eBook distribution as Ingram Spark. My eBook editions are now available for the Barnes& Noble Nook, Sony and Kobo eReaders, Apple Books, and others. There is no fee to upload your files, and their customer support is available by phone or email. Draft2Digital is also merging with SmashWords, and I will soon be distributing my print editions with them as well.

Ingram Spark is by far the winner when it comes to convenience. Those who don’t want the hassle of having to upload their files to multiple accounts may feel that that the forty dollar upload fee worth it. To each their own. Unfortunately, because of all the grief they have caused me, they simply aren’t worth headache, and I’d frankly rather keep the forty dollars in my own pocket. I can only hope, for their sake, that they will take whatever steps are necessary to improve their customer service. They lost a loyal, long-term  customer when they lost me, and somehow I doubt I’m the only one. All I can say is I won’t be coming back.

Gayle Martin

 

Selling a Book is Business 101

© Can Stock Photo/ araraadt

Many newbie authors don’t understand how basic retailing works. I sometimes see posts on author’s forums from people who are most upset because Amazon is selling their books below THEIR price.

Let’s Take a Short Course in Business 101

You write a book. You then want to sell your book. (And who doesn’t?) There are different way to accomplish this, depending on the book format. These days most authors sell an ebook and a print edition. I’m now going to explain the differences in how they are distributed.

eBook Editions

For ebook editions distribution is pretty simple. You upload your file to Amazon or Smashwords. You determine your retail price. Amazon asks you what percentage of that price do you want them to pay you as a royalty. You make you selection, submit your file, and viola! You ebook is now available for purchase, at your price.

So, how are you able to do this? Well, simply put, ebooks are intangible. They’re an electronic file. Amazon didn’t purchase tangible, printed copies of your book for resale.

Print Editions

Print editions are different. They are a tangible product. It costs money to have them printed and distributed to booksellers. So, how does this work?

Most small press and independent authors will usually use Print on Demand. POD for short. Here’s how POD works. Once your book is typeset and your cover is designed, you upload the file to the distributor, which, oftentimes, is Ingram. You include your retail price, along with a discount, typically 55%. That discounted price is your wholesale price. Your retail price is, essentially, the Manufacturer’s Suggested Retail Price, or the MSRP.

So what’s a wholesale price?

Your wholesale price is what resellers, or retailers, you know, book stores, pay for your book. They then stock your books in their store.

So why aren’t they selling your book for your price?

The retail price is what the consumer, in this case, the person who wants to read your book, pays to purchase it from the bookseller.

The bookseller has overhead expenses, such as rent, the electric bill, and so forth. Therefore, he or she has to factor in their overhead and sell the book at a price so that they can make a profit. That price may be the same as your MSRP, or it may be less. If they can sell it for less, the consumer is more likely to buy. If they are having a sale, they may drop the price even lower. Either way, the final retail price is determined by the bookseller, not the author. The author’s price, which is printed on the book cover, is the suggested price only. There is no written agreement between the author and the bookseller.

Your other option–print and distribute it yourself

If you’re not happy with the way books are printed and distributed you can print and distribute your book yourself. Some authors choose to do this, and there is certainly nothing wrong with it. However, there are some disadvantages. First, you’ll have to find a book printer and pay for a print run, which is typically 500 or 1000 books. That’s a lot of books, so you’ll need a place to store them.

Once you have your print books in hand, you can sell them directly from your own website at your MSRP. Again, some authors do this, quite successfully, but it’s also a lot of work. Once a book is sold you’re responsible for the shipping, so plan on spending time waiting in line at the Post Office. You can also sell the book yourself on Amazon as a third party seller. However, you’re still responsible for fulfilling the order, which means you’re still the one who has to go to the Post Office.

So there you have it. If you want total control of the MSRP, and you don’t want anyone selling your book for anything less, then you’ll have assume responsibility for the printing and distribution, and well as fulfilling the orders. Again, some authors do this successfully, while others do not.

Gayle Martin

 

Are You Ready to be Published?

© Can Stock Photo / alexskopje

There is nothing quite like the thrill of finishing your very first manuscript. If you’re like most new authors, you probably can’t wait to see your book in print. However, there are a number of steps you need to take before you’re ready to publish. The following checklist will help you determine if you are indeed ready.

Is there is a viable market for your book?

The old adage about there being an audience for every book is generally true, but some genres are more popular than others. That said, some niche authors do very well. I know a gay man who writes romance novels for gay readers, and he built a following rather quickly

Have you completed your research and listed all your sources in a bibliography?

This mostly applies to nonfiction works, although I included bibliographies in my Luke and Jenny series of historical novels for young readers. The series was written to teach actual historic events in an interesting and entertaining way, and the books were geared toward educators.

Have you gotten two to four manuscript reviews to use for your back cover blurbs?

It’s an important step which many new authors miss. Having a back cover blurb gives you more credibility. I’ll ask other authors for reviews and let them know there’s some free publicity for them, as their name and book title appears on my cover. Authors associations and online forums are a great way to connect with other authors.

Have you obtained written permission for all the visual references you’re including, such as photographs or charts?

This is a biggie, and never assume it’s public domain because it’s a historic image or it’s royalty free. Copyright laws changed dramatically in the 1970s, and some museums own the rights to images in their collections. Also royalty free doesn’t mean copyright free, so read the terms and conditions carefully when purchasing stock images. When in doubt, ask. Better yet, create it yourself if you can.

Have you used your spellchecker?

Seriously. Even the best of us make silly mistakes, and double checking your spelling will make your editor’s job a little easier.

Have you decided how to publish your book?

Gone are the days when big publishing houses dominated the market. Today’s authors have many options. Please refer to my post,  The Three Options for Book Publishing, for more specific information.

Are you prepared to deal with the possibility of rejection letters or receiving bad reviews?

Not everyone is going to like your book, and those who choose to find an agent or go the traditional publishing route will have to deal with rejection letters. However, you needn’t fear an occasional bad review. It means you are real, because not everyone will like your book.

Are you willing to accept editorial changes?

This is another biggie. Your editor is a fresh pair of eyes who goes over your manuscript to give it the polish it needs to help it become successful. They can and will make changes. Therefore, it’s important that you find someone you feel comfortable working with. Once again, author’s associations and online forums are good places to ask for referrals.

Have you planned a budget to cover expenses such as software, editors, and other out-of-pocket costs?

Whether you write fiction or nonfiction, writing a book is a business venture, and you will have some out-of-pocket expenses. Even traditionally published authors have overhead expenses, such as computers and software. Grants, endowments or crowd funding may be available for those authors in need of financial assistance.

Do you have a plan for marketing and promoting your book?

Marketing the book is the author’s responsibility, even if you are traditionally published. Thankfully, there are many how-to books out there to help you with your marketing plan.

If you answered no any of these questions then you’re not ready to be published. However, this checklist may be a handy guide for doing what you need to be ready.

Remember, book publishing is a team effort. So for best results, you must be willing to work with others and be willing to consider whatever suggestions or advice they may offer you.

Gayle Martin

 

It Takes a Team to Write a Book

(c) Can Stock Photo Inc. / rmarmion

According to an old political slogan from the 1990s, it takes a village to raise a child. Here’s a version for authors. It takes a team to write a book. So who’s on the team?

The captain

The author is the team captain. He or she is the star of the show. For some, the word, author, may bring an image to mind of someone in an isolated house by the seashore, working away at their typewriter, pounding out perfect prose with the very first draft. If only it were so. Most of us are working on laptops in our dens or bedrooms, when we have the time. For many of us, our jobs, families and social obligations take priority. However, those of us who are serious about our writing will make the time.

Team members

The beta reader. The first person on the team is the beta reader. He or she should be an avid reader, but not necessarily a writer. If willing, your spouse, your mom, or your best friend can be your beta reader. The beta reader goes over the early drafts to let the writer know if their story makes sense or if they’re communicating their point clearly. I’ve had friends and family members as beta readers, and they’ve all done a good job. .

Writer’s associations and critique groups. Not everyone will have someone in their circle who’s willing to give them honest feedback. If that’s the case, check with some of your local writers associations, and try to find a critique group. Critique groups typically meet once a week, either in person or online, and they’ll read, and critique, each other’s work. Like a beta reader, they can help save you the time, and the hassle, of having to do a major rewrite later on.

By the way, if you haven’t done so already, I highly recommend joining a writer’s association, especially if you are a new or first-time author. Some associations, such as Romance Authors of America, are genre specific. Others are open to the writing community at large. Typically, these associations will have monthly meetings with a guest speaker. They’re invaluable for learning your craft and networking with other authors.

The first officer

If the author is the captain, the editor would be the first officer. I’ve posted, many times, on this blog about why every author needs an editor. Simply put, your editor will go over your work and correct the gaffes, punctuation errors, inconsistencies, grammatical errors and other problems that you, the author, cannot see. It’s the editor who separates the pros from the amateurs.

Please note that unless your spouse, your mom, or your best friend has a background in journalism or teaching English, they aren’t qualified to be your editor. When it comes to editing, working with a professional is a must. I found my first editor through my first publisher, and my current editor through a writer’s association. Be sure to find someone you feel comfortable working with, and, most importantly, check your ego at the door. My editor and I have a great relationship. She fixes the problems without changing my voice. As an added bonus, she also makes snarky comments in the sidebar. Over time I’ve learned not to drink coffee while I review her changes, lest the coffee go up my nose.

The proofreader

The next team member is the proofreader. Proofreading is sometimes referred to as the second edit, as the proofreader goes over the final edited version of the manuscript to catch the errors that you, or your editor, may have missed. Typically, these are the tiny errors, such as a missing quotation mark. If your spouse, or you mom, or your best friend has a good eye they can probably do your proofreading. I would, however, advise against having your beta reader do your proofreading. For this job you really do need a fresh pair of eyes, and again, your publisher, or writing group, may be able to refer a proofreader.

Other team members

Depending on your genre, your team may also include photographers and illustrators. Some of you may be tempted to use your own visual art, but I would advise a word of caution. Unless you’re a professional, or have had some professional training, I would leave it to the pros. Drawing, painting and photography are disciplines which take many years of formal training and practice to master, and an amateurish photo or illustration can make you book look amateurish as well. Also be cautious with using stock images, especially for your book cover. You won’t have exclusive rights, which means another author can come along and use the same image for their cover.

And finally

The last member of your team is your publisher. You have some options here, and you may wish to read, The Three Options for Book Publishing, as it discusses those options in detail. Each has its pros and cons, and it’s up to you, the author, to determine which would be the best for you.

Some of you simply may not have the means to hire all these professionals. If that’s the case, and you can only hire one person to work with you, make it your editor. Your editor is the most important member of your team. He or she is the one person you simply cannot work without.

Gayle Martin

Consistent Book Cover Design

Whether you write fiction or nonfiction, building your own unique brand as an author is essential. For those of us who’ve written more than one book, this includes having consistent covers. After all, what’s the first thing a potential reader sees? Your book cover.

Five Star Publications, Inc., published Gunfight at the O.K. Corral: Luke and Jenny Visit Tombstone, the first title of my Luke and Jenny series of historical novels for young readers, back in 2006. As publisher, Five Star took care of the cover design. The illustrator and cover designer created a beautiful book cover, and I was quite pleased with it.

Unfortunately, when the time came to publish my second book, Billy the Kid and the Lincoln County War: a Luke and Jenny Adventure I found out that the person who designed and illustrated the Gunfight at the O.K. Corral cover was no longer available. Thankfully, we were able to find another illustrator with a similar drawing style. However, no two artists are exactly the same. I loved the Billy the Kid cover illustration, but it didn’t match the O.K. Corral illustration closely enough to make the two books look related. I now had to make a decision. I could either have a book series with one cover which looked like it didn’t belong, or I could have the original Luke and Jenny book cover redone with a new artwork from the new illustrator. I opted for the latter. It really was my only option.

My covers were now consistent, which, in turn, made it that much easier to build my brand.

A few years later I published updated editions of the Luke and Jenny series, this time with my own publishing company, Good Oak Press, LLC. I could have redesigned the covers with new illustrations, but opted not to. My brand had been well established by then, and other than new ISBN numbers, and some minor copy editing, the books were essentially the same as the Five Star editions. The only change I made was to add the brown borders to distinguish them from the earlier Five Star series.

After completing my Luke and Jenny series I changed genres and started writing fiction for adult readers. This meant starting all over from scratch and building an entirely new brand, including creating a pen name, Marina Martindale, but the same rules for my covers applied. While I now write stand alone novels, I still work with Wes Lowe, who did the Luke and Jenny cover illustrations, and I still have consistency in the cover designs. It’s all about building your brand.

Gayle Martin

 

 

Stock Photos and Book Cover Design

Cover photo by Rob Resetar

I often see discussions from first timer authors in online forums or Facebook groups talking about book cover design. Some post about how easy and convenient it was to use stock photos for their book covers. Others think royalty free means copyright free. Some even think they can just Google the type of photo they’re looking for and download it for free.

The problem with royalty free stock photos

Stock photos are easy to find and relatively cheap. I frequently use them on my blogs because I don’t always have the time to go out and shoot my own photos. However, royalty free doesn’t mean the photo is free. You pay a one time licencing fee, and the fee may vary, depending on how the photo will be used.

The problem with stock photos is that you don’t buy exclusive rights. Other people can and do use the same photo you’re using, and this could include other authors using the same photo for their book covers. Imagine going to a book festival and seeing another author signing a book with the same cover photo you’re using. Yikes!

If it’s on the Internet it doesn’t mean it’s public domain.

There are people out there who honestly believe that publishing a photo online automatically makes it public domain. Therefore, they can download it for free and use it as they wish. WRONG! While I’m not an attorney, nor am I giving legal advice, it’s common knowledge that the rights to the photo belong to the person who took the photo. Therefore, if you use someone else’s photo without their permission, you could, potentially, find yourself in serious trouble. And who needs that kind of the grief? So, when in doubt, find out who the photographer is, and get their permission to use the photo.

My best advice would be to take the photo yourself if you possibly can. However, if you don’t have the skills to do so, or if the photo needs to be taken at a distant location, consider hiring a photographer to shoot the photo for you. If budget is an issue then ask around. Many of us have friends or family members who are into photography and who would be honored if you were use one of their photos for your book cover. Most colleges and universities offer photography classes, and students will oftentimes jump at the chance to do a paying assignment. Use a stock photo only as a last resort.

And one final note. Whether you are using a friend’s photo, or hire a professional photographer, be sure to have the photographer sign a release form granting you permission to use their photo, even if they’re letting you use their photo for free. Stuff happens, and you can find release form templates online.

The book cover I’ve included is one I designed for another author. I’m a photographer as well as an author, but none of the photos in my library were what I was looking for, so I asked a photographer friend. He had the perfect photo in his library.

Gayle Martin

 

Lessons Learned from Self-Publishing

I’ve recently moved to a new state, and while I was unpacking, I found a copy of my very first book. It was a historic cookbook titled Anna’s Kitchen. I’ve learned a lot writing and publishing since then, and I’ve done my best to share what I’ve learned with the rest of you.

I published Anna’s Kitchen in 2005. I was such a smart-alec at the time that I thought I knew everything. I did have one advantage though. I’d been freelance graphic designer for years. Therefore, I already knew how to typeset and how to design an interesting book cover. Unfortunately,  I didn’t know squat about editing, distribution, or marketing. So, here are the lessons I learned from self-publishing.

  1. A spell checker is not a substitute for an editor, or a proofreader.
  2.  You need to work with Ingram if you want your books distributed properly.
  3. Five-hundred books takes up a lot of space.
The Luke and Jenny Series

The following year I met Linda Radke, owner of Five Star Publications, Inc. Linda published my second book, Gunfight at the O.K. Corral: Luke and Jenny. Visit Tombstone. It would be the first in my Luke and Jenny series of historical novels for young readers. Linda was more than my publisher. She was also a mentor. The final book of the series, Riding with the James Gang: a Luke and Jenny Adventure, was published in 2010. I was now ready to change genres and start writing novels for adult audiences. At the same time, however, Linda was changing her business model to specialize in publishing children’s books. (Her company is now called Story Monsters, Inc.) We talked it over, and she honestly thought I was ready to start up my own publishing company, which I did. My publishing company is called, Good Oak Press, LLC.

Looking back, I have no regrets. With Anna’s Kitchen I learned, firsthand, how much work goes into publishing a book. Good Oak Press later published a new edition of Anna’s Kitchen titled Rosie’s Riveting Recipes, along with new, updated editions of the Luke and Jenny series. I’m also writing, and publishing, contemporary romance novels as Marina Martindale. 

Gayle Martin 

Rejection Letters Are No Badge of Honor

© Can Stock Photo / stuartmiles

I enjoy talking with prospective authors. However, when a first-time author brags about all the rejection letters they’ve received, it gives me pause for thought. While they’re busy collecting rejection letters, their manuscripts sit around collecting dust. Months, even years may go by without them ever being read.

Don’t be a naive newbie

As stated in my article, The Author Myth, six-figure advances, and becoming famous, is more myth than fact. The is especially true for first time authors. About the only exception is if you already happen to be a famous a celebrity. Then the publisher will not only publish you, they’ll hire a ghostwriter to write your book for you. However, if you’re an unknown, you’re out of luck. The odds of a major publishing house buying your manuscript, and you becoming rich and famous, are about as good as going to Hollywood with no prior acting experience, walking into a motion picture studio, and landing a starring role in a feature film.

This is why I never bothered playing the rejection letter game. Life is simply too short for this kind of nonsense. I’ve also heard similar stories about trying to find an agent. While I’m sure there are plenty of good literary agents out there, far too many are full of more you-know-what than the Thanksgiving turkey. I hear the same story, over and over again. “I emailed a query to an agent. They got back with me right away and wanted to see my manuscript, but it’s been ages, and I haven’t heard from them since. So when will they get back with me?”

Um…they’re not.

As I mentioned before, I have better things to do than waste my time playing games because I want to get my books in reader’s hands. So, when I first started out in the writing business, I began with partnership publishing.

What is partnership publishing?

Partnership publishing is when you take control and pay someone to publish your book. You may think it’s vanity publishing, but it’s actually not. It’s a business decision. It means you believe in your work enough that you’re willing to invest your own money into it. Most importantly, you retain the rights to your work instead of selling them to a publisher. With partnership publishing, the publisher does the formatting, cover design, printing and distribution, much like a traditional publisher. However, your book is usually published in weeks instead of years, and a publishing partner won’t drop you if your book fails to meet their expectations.

Please be aware that there are good and bad partnership publishing companies out there, so it’s best to do your homework first. Writer Beware is an excellent resource for finding out whose business practices are questionable. You’ll also want shop around for the best price and be sure to ask about distribution. If they’re not distributing through Ingram or Baker & Taylor, or both, you may have trouble getting your book into bookstores or libraries.

What about self publishing?

Self publishing is certainly a viable option. However, there is a lot of work involved. You, the author are responsible everything. Writing, editing, proofreading, cover design, the ISBN number, publishing, ebook formatting, distribution and marketing. If you know someone who knows the business and is willing to mentor you, great. Otherwise you really need to do your homework. I self published my very first book. I’d never done anything like it before, so let’s just say it was a very humbling experience. I used a partnership partner for my next book, and it was money well spent. Working with her taught me the business. Later on, when I was ready, I created my own publishing company.

 

And finally

A reputable partnership publisher probably won’t accept a poorly written book, so make sure you’re using proper grammar and punctuation, and that your story is well told. You’ll also need to have your book professionally edited.

So, it’s up to you. Do you spend the next few years collecting rejection letters? Or do you want to take control of your destiny and get your book into the hands of readers? The choice is yours.

Gayle Martin

Don’t Do the Project

 
if you can’t pay your people

It’s one of my all time biggest irks. Seeing so-called job listings for creative services, from people working on other creative projects, with such caveats as, “We can’t afford to pay at the present time,” or, “No pay but we’ll provide food.” Then there’s my all time favorite. “We can’t afford to pay you but we’ll give you free exposure.”

Wow. Some things make me so angry it’s hard to find the right words.

I get it. We all have dreams. Whether it’s writing and publishing a book, producing a film or recording a CD, we all need professionals to get the project off the ground. But here’s the rub. These professionals spent years learning their craft. And, depending on the project, they may have to use their own equipment as well. So makes you think you’re entitled to get it for free? Think about it. Your doctor doesn’t work for free. Your mechanic doesn’t work it for free. So what makes you think your editor should work for free? 

We don’t have the money because we’re just getting started.

That’s the same lame, tired, worn out and overused excuse that everyone uses whenever they want something for free. “We’re just getting started so don’t have the money.” Well, too bad, because in the real world people expect, and deserve, to be paid for their time and labor.

It’s a business, so treat it like a business.

Any kind of creative business venture, whether it’s writing and publishing a book, making an independent film, or recording a music CD, is a business venture. Any business venture, whether it’s creative or not, requires a certain amount of capital upfront. Fortunately, there are places where you can get the money. If you’ve ever registered a business name then you know your mailbox will soon be filled with all kinds of offers for business loans. Here’s an idea. Apply for them. Even if you can only qualify for a small amount, it may be enough for you to pay your people.

Same goes for grants. There are all kinds of grants out there for creative projects. Apply for them. Yes, it can be time consuming, but you just might get the funding you need to get your project off the ground. Another option is crowdfunding through Kickstarter, GoFundMe, or other crowdfunding platforms.

If all the above fails, then do it the way our parents and grandparents did it. Put a little money aside from each paycheck until you save up enough to pay for the services you need. Sure, it’ll take some time, and in the interim it won’t hurt to go out and start promoting your project. Who knows? You may get lucky and find yourself a sponsor.

The bottom line

Unless you’re a 501(C) 3 nonprofit, and the people providing their services can provide them as a tax deductible donation, then you frankly have no business asking a professional to provide you a service free of charge just because you want it. Not only is this demeaning to the service provider, it’s also insulting. If you can’t afford to pay your people then you can’t afford to do the project. Period.

Gayle Martin

The Three Options for Book Publishing

© Can Stock Photo/ Baloncici

So you’re a new author and you’ve just completed your first manuscript. Congratulations. This is a big accomplishment. However, it’s only the first step for getting your work in reader’s hands. Your next task, if you haven’t done so already, is to determine how you want to publish your book. You have three options; traditional publishing, partnership publishing, or self publishing. Each has their advantages and disadvantages.

traditional publishing

Let’s begin with the option most people are familiar with, traditional publishing. Some of the most well known traditional publishers in the United States include Simon & Schuster, HarperCollins and Penguin Random House. No doubt you’ve heard of them as they’re part of a group known as The Big Five. This certainly is the big leagues, so you may be thinking, “Yeah, I’d love to have them publish my book. I’ll send them a copy of my manuscript and wait for them to call me.”

If only it were that simple. In reality, getting onboard with one of the Big Five publishers is about as easy as going to Hollywood, walking into a major motion picture studio and telling them that because you were the star of your high school play, you’re now ready to become a movie star, and would they please sign you up. Signing on with a major publisher, especially when you’ve never been published before, is a long, complicated and daunting process filled with rejection. Even if you have a good literary agent and a well written manuscript, there is no guarantee they will accept your work, and even if they do, they will drop you if your book sales don’t meet their expectations.

Partnership Publishing

This can be a viable alternative as partnership publishers provide many of the same services as a traditional publisher. They produce, format and distribute your book, and they pay you a royalty. However, unlike a traditional publisher, they don’t buy the rights to your book. You keep the rights, and you pay them for their services.

There is, however, a huge difference between partnership publishing and vanity publishing. A vanity publisher will produce your book, usually for a hefty fee. However, they don’t distribute your book, and your printed books are often poor quality. A partnership publishing company on the other hand will distribute your book, typically through Ingram. It’s up to you, however, to do the research and find out if the company is indeed a legitimate partnership publishing company. Most importantly, before signing any contract, ask if they distribute through Ingram. If the answer is no, walk away.

For the record, I started out with a very reputable partnership publishing company, and my books did quite well. I had to pay them for their services, and they took care of the cover design, printing, and distribution. Like a traditional publisher, they paid also royalties, but unlike a traditional publisher, I retained the rights to my book, and I could leave them at any time.

Self publishing

Self publishing has lost much of the stigma it once had, and, on rare occasions, a traditional publisher will pick up a self published author.

The big advantage to self publishing is that the author has complete control over all aspects of the publishing process. This includes editing, proofing, typesetting and ebook formatting, printing and distribution. In other words, it’s a lot of work. Amazon has made this process somewhat easier with their in house self publishing tools. Even so, editing and proofing are still the author’s responsibility.

I was lucky. I was a graphic designer for many years before I became an author. In 2011 my partnership publisher decided to change her business model and specialize in children’s books, while I had switched genres and started writing contemporary romance. She was, however, a mentor as well as a publisher, and I learned a lot about the publishing business from her. We both agreed that I was ready to start up my own publishing company. For me, it was the perfect choice. With my graphic design background, I’m able to format and design my own books. My company is an LLC, registered in the state of Arizona, so I was able to distribute through Ingram. However, after I started up my own company, Ingram created a division called Ingram Spark, which caters to self publishing authors. That said, I still recommend setting up an LLC if you’re serious about self publishing. Not only will you come across as more professional, an LLC can help protect your personal assets if you should ever experience an unexpected legal challenge.

Marketing Your book

Please note that regardless of which option you choose, book distribution is the publisher’s responsibility. Marketing your book your responsibility, even if you’re a traditionally published author. Book marketing can be daunting, but there are resources out there to help you. Again, it’s up to you to find those resources and use them.

Good luck with your book. If you would like to see my company website please click on the link below. I’ve included it as an illustration of what you can accomplish if you’re willing to invest the time and effort. Please note, however, that I am unable provide publishing services for other authors.

Gayle Martin

Good Oak Press, LLC
https://fromthewritersdesk.com/category/publishing/
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