PPM Results – Spring 2013 – Edmonton

Now! continues its dominance in Edmonton. It’s been remarkably consistent and is still slowly amassing more and more listeners. CHED is flat and stays in 2nd. Capital is back up after a slightly soft winter showing. The Bear softened almost a full share, but managed to hold on to their number 4 ranking. CBC showed strength in the latest window and jumped up to 5th from 8th. The other surprise was Up! going down from 5th to 8th.

Terms
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

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