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Google Web Search Lessons

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  • Opening slide
  • Go over why Search is&amp;#xA0; important for literacy skills
  • Closing slide
  • Discuss lesson authoring, importance of teaching search in the classroom and lesson URLs
  • Discuss structure of lessons - Each lesson comes with a&amp;#xA0;
    Overview,
    Objectives
    materials
    Instructions
    Related links
    Evaluation
    Standards &amp;
    presentation you can use for students
    &amp;#xA0;
    You can jump in where you want and mix &amp; match.
  • First set of three lessons
    &amp;#xA0;
    Understanding search engines and how they work
  • Lesson A1 -&amp;#xA0;
    When to teach - at beginning of school year or beginning of first search project

    Highlights - Reading Snipits
    &amp;#xA0;
    Evaluation - Write your own snipt
  • Lesson A2
    When to teach - when students are perplexed as they search or taking up too much time in the search process

    Highlights - How does Google Work?
    &amp;#xA0;
    Evaluation - students create their own search videos
  • &amp;#xA0;Lesson A3
    When to teach - when you ask students for a bibliography or a question comes up about the validity of a source.

    Highlights - Looking a hoax sites, credibility and trustworthyness.
    &amp;#xA0;
    Evaluation - students look at and then invent hoax sites.

    Strategies to determine trustworthy and expertise:&amp;#xA0;

    The URL (Is it from a place you&amp;#x2019;ve heard of before?)
    Type of page (Is it someone&amp;#x2019;s personal page? e.g., Geocities, aol.com)
    Type of domain (.eduis more believable than many others)&amp;#xA0;
    Where (Is it hosted in another country? &amp;#xA0;e.g., .ru.cn.izetc.)&amp;#xA0;
    Check the &amp;#x201C;About&amp;#x201D; section. (Is the web page affiliated with a place you&amp;#x2019;ve heard?)
    Is there a date and author?
    Look up the author in Google (usually need to use double quotes)
    Why was the page put on the web? (to inform?, to convince? who&apos;s point of view?)
  • Level 2 - three lessons
    Focusing on Key word seaching
  • Lesson B2
    When to teach - students have big search project or paper

    Highlights - Wonderwheel and synonyms
    &amp;#xA0;
    Evaluation - find a topic and do the 5 step process
  • Lesson B3
    When to teach - with a classroom inquiry or media project

    Highlights -Options in Google Search
    &amp;#xA0;
    Evaluation - fore topmast studding sail - mast challenge
  • Third set of lessons focusing on tools, tips and techniques
  • Lesson C1
    When to teach -When the students need quick and specific tips

    Highlights - a scavenger hunt
    &amp;#xA0;
    Evaluation - search bingo
  • 15 Second Search Videos:
    &amp;#xA0;
    http://www.youtube.com/view_play_list?p=B3A7CCFD7CD5CF09

    Or:
    http://bit.ly/15second
  • Lesson C2
    When to teach - when students need to do query refinements

    Highlights - Related searches
    &amp;#xA0;
    Evaluation - Search Features product produced to teach the class about each feature.
  • &amp;#xA0;
    &amp;#xA0;
  • &amp;#xA0;
    &amp;#xA0;
  • &amp;#xA0;
    &amp;#xA0;
  • Lesson c3
    Long term project based learning

    Highlights -usage rights, file type
    &amp;#xA0;
    Evaluation - analyze a trend
  • Fun tips for the audience
  • Show Image swirl
    http://image-swirl.googlelabs.com/
  • http://newstimeline.googlelabs.com/
  • Discuss search trends
    http://www.google.com/trends
  • http://books.google.com/
  • Show Google Squared
    http://www.google.com/squared
  • Explain Custom Search
    http://www.google.com/cse/
  • our Search Team

Transcript

  • 1. Why teach search? and how to do it effectively
  • 2. General tips • Everything is searchable. • Nothing stays constant on the web. • Control + F is very useful. • Advanced Search and Preferences are available with each product. • RSS is also available. • Just about every product has a team blog.
  • 3. Find
  • 4. http://www.google.com/educators/p_websearch.html
  • 5. http://www.google.com/educators/p_websearch.html
  • 6. Start Your Engines Which Link Do I Follow? Believe It or Not? The Keys to Search City Your Search Tool Box Advanced Search Squad Quick Finds Advanced Advantage Search Summit
  • 7. Understanding Search Engines
  • 8. Google Web Search Lesson Topic: Understanding Search Start your Engines
  • 9. Start your Engines Basic
  • 10. Let's start with Topic: Understanding Search some definitions Search Engine Can you search for a definition of what a Search Engine is?
  • 11. Let's start with Topic: Understanding Search some definitions Browser Website Query URL discussion
  • 12. Let's start with Topic: Understanding Search some definitions URL http://www.nationalgeographic.com .gov .mil Domain site Top level .uk .fr domains .de .com .org .biz
  • 13. Visible Web Topic: Understanding Search Deep Web discussion
  • 14. Topic: Understanding Search What do your search results say? Can you assign a description to each numeral above?
  • 15. Topic: Understanding Search What do your search results say? 1. The title: The first line of any search result is the title of the webpage. 2. The snippet: A description of or an excerpt from the webpage. 3. The URL: The webpage's address. 4. Cached link: A link to an earlier version of this page. Click here if the page you wanted isn't available.
  • 16. Searching with Google Topic: Understanding Search Which Link Should I Follow?
  • 17. Which link should I follow? Intermediate
  • 18. Topic: Understanding Search What link should I follow? What do these concepts and search features mean? How can they help you decide which link to follow? • Page rank and index • Statistics bar • Dictionary definitions • Search results • Sponsored Links discussion
  • 19. Topic: Understanding Search What link should I follow? Organic (or natural) search Sponsored Links results (Advertising)
  • 20. Topic: Understanding Search What link should I follow? What do these search features mean? How can they help you decide which link to follow? • Search Results • Sponsored Links discussion
  • 21. Topic: Understanding Search What do these links tell us? Prediction Before you click on the search result link, make an initial judgment: How do I know if this information source valid? • Check the URL • Read the domain • Analysis of the snippet • Popularity (statistics) • Other - related links, sponsored links etc discussion
  • 22. Searching with Google Topic: Understanding Search Validate the Authority
  • 23. Topic: Understanding Search Pair share brainstorm ideas: How do you decide if something is true? discussion
  • 24. Topic: Understanding Search Credibility = trustworthiness + expertise
  • 25. Tips Topic: Understanding Search • Get multiple answers. • Always check your Assessing Credibility answers. What is the diameter of the earth?
  • 26. Tip Topic: Understanding Search Get multiple answers. Search with obvious terms: [ diameter of the earth ] But Get multiple answers by looking at different sites. Depending on which one you choose, you’ll get somewhat different answers! • Site #1: 7,926.41 miles • Site #2: 12,756 km • Site #3: 12,756.3 km • Site #4: 7,900 miles What are some possible reasons for the differences? Practice
  • 27. ► Credibility • We all want to teach it… but how? • Credibility = trustworthiness + expertise o Oh yeah… it’s also socially contextualized: What’s credible to you might not be credible to another social group. • A large part of learning how to judge as credible is… o What does your social group recognize as credible? A large part of this is name recognition.  NYTimes v. Fox v. CNN…  Folger Shakespeare Library v. Renaissance Pleasure Faire v. LARPers. …
  • 28. How else do you judge Topic: Understanding Search the credibility of Assessing Credibility  a web page? Strategies to determine trustworthy and expertise: • The URL (Is it from a place you’ve heard of before?) • Type of page (Is it someone’s personal page? e.g., Geocities, aol.com) • Type of domain (.eduis more believable than many others) • Where (Is it hosted in another country? e.g., .ru.cn.izetc.) • Check the “About” section. (Is the web page affiliated with a place you’ve heard?) • Is there a date and author? • Look up the author in Google (usually need to use double quotes) • Why was the page put on the web? (to inform?, to convince? who's point of view?) * Tips by Daniel M. Russell, Google Search Quality Team
  • 29. Tip Topic: Understanding Search Always check your answers How can you tell if something is credible? Believe it or not Use Google search to complete the following test on one or more of your search results pages about the diameter of the earth: Check links pointing TO the page: use: [ link: <URL> ], e.g [ link:www.ufos-alien.uk ] Check the page and site on Alexa.com use: www.alexa.com – look on the “Site overview” and “Traffic” Check links pointing OUT from the page: • use: www.linkvendor.com/seo-tools/outbound-links.html
  • 30. Believe it or not? Did NASA fake the moon landing? Advanced
  • 31. Topic: Understanding Search Did NASA fake the moon landing? Conduct the search below (use those exact terms): Practice
  • 32. Example: Did NASA fake the moon landing? • [ lunar landing hoax ] • Click on first result: www.ufosaliens.co.uk/cosmicapollo.html
  • 33. Name recognition is Topic: Understanding Search important to assessing credibility If you know something about the authors is it more believeable?
  • 34. Heuristics to check credibility • Look at the contact info for website o usually on the home page, not a deep linked page • Look at ads that run on the site o what do they tell you about the content / operator? • Use the link operator: [ link:www.ufos-aliens.co.uk ]  to see what other web sites link to this site
  • 35. Find out who owns the site… • [ whois ufos-aliens.co.uk ] – handy Google Onebox • www.networksolutions.com/whois/index.jsp • www.internic.net/ -- look under “Whois Search Results” Report for: ufos-aliens.co.uk
  • 36. Looking for plagarism • This is a perfect use of double quote: o Look for a “low probability phrase or sentence” o That is, something that seems unique and NOT likely to be a common phrase that would occur naturally • Note that many low-quality sites completely copy content o Strategy: Look for duplicated content • Note that many times an inaccurate story will be duplicated from news-story to news-story. (Also true for low-quality email messages that spread rumors.)
  • 37. • Example from: http://www.indiana.edu/~istd/examples.html Common phrase Uncommon phrase [ “first technology was the primitive modes” ]
  • 38. Search Techniques & Strategies
  • 39. Searching with Google Topic: Search Techniques Keyword Searching
  • 40. What is a Topic: Search Techniques Web search?
  • 41. Topic: Search Techniques How can I find what I'm looking for? Keyword search...
  • 42. Try keywords Topic: Search Techniques in search box discussion
  • 43. Tips for selecting Topic: Search Techniques keywords Think how the 1 Describe what you 2 page you are need with as few looking for will terms as possible. be written. Use the words 3 that are most Choose 4 likely to appear descriptive on the page. words.
  • 44. How to find those Topic: Search Techniques perfect "keys" 1. What is it I’m looking for? (think about common keywords) 2. How would someone else talk about it? (what words would they use? how would THEY describe it?) 3. Which of those terms would be most common? 4. Which of those terms would be very specialized to this topic? 5. What kind of thing would make me happy? (do I want a single web page, a definition, a collection, an image.... or …?) You try it!
  • 45. Keyword Search Topic: Search Techniques Challenge Select one class topic_____________________ In teams, brainstorm 5 keywords for topic Quickly place keywords into a Google Form (or write down) Compare choices of keywords between the teams Vote for the best Now try them in the search box.
  • 46. Which keywords Topic: Search Techniques produced the best results? ? ? ? ?
  • 47. Searching with Google Topic: Search Techniques Your Search Toolbox
  • 48. Your Search Toolbox Intermediate
  • 49. How should I search? Topic: Search Techniques Search tools: What matters / What doesn't matter 1.Brainstorm keywords 2.Prioritize keywords to use first 3.Reorder keywords / add more keywords 4.Try capitalization variations and punctuation discussion
  • 50. What if I don't know much Topic: Search Techniques about my topic? Search tools: Spell check and Did you mean? discussion
  • 51. Try some variations to Topic: Search Techniques your search terms Search tools: Synonyms and the "~" tilde operator Try this first: [car engine] Then try: [~car engine] discussion
  • 52. Excluding words from a Topic: Search Techniques search salsa recipe -tomatoes Don't forget: No space between the minus and the word to exclude! discussion
  • 53. Seeing results only for an Topic: Search Techniques exact phrase "XXX YYY ZZZ" Note: Quotations are rarely needed! Used them only when absolutely necessary.
  • 54. Searching with Google Topic: Universal Search The Advanced Search Squad
  • 55. Advanced Search Squad Advanced
  • 56. What different types of Topic: Universal Search information do you see in these search results?
  • 57. What different types of Topic: Universal Search information do you see in these search results?
  • 58. Can you see results? Topic: Universal Search
  • 59. What media do you see in Topic: Universal Search these search results? discussion What are the benefits of blending different kinds of results in search results?
  • 60. Features & Operators
  • 61. Quick Finds Basic
  • 62. Searching with Google Topic: Basic Search Features
  • 63. Fill in the blanks http://bit.ly/15second
  • 64. Searching with Google Topic: Advanced Search Features Search Advantage
  • 65. Search Advantage Intermediate
  • 66. Topic: Advanced Search Operators Numeric Range North Face jackets $35..$200 discussion
  • 67. Topic: Advanced Search Features Numeric Range U.S Presidents 1900..1950 discussion
  • 68. Topic: Advanced Search Features Related related:kids.nationalgeographic.com discussion
  • 69. related:kids.nationalgeographic.com
  • 70. Summary • exclusion: use minus symbol without a space in front of a search term, e.g salsa -dance • numeric range: use two numeric parameters with two dots in between, e.g. nobel peace prize winners 1980..2009 • related: use related: plus the url of a web site, e.g related:nytimes.com
  • 71. Searching with Google Topic: Advanced Search The Search Summit
  • 72. Using the Advanced Topic: Advanced Search Search Page discussion
  • 73. The Search Summit Advanced
  • 74. More Operators Topic: Advanced Search Try the following searches on Google ... inurl:nanotechnology intitle:nanotechnology What do the inurl and intitle operators do?
  • 75. Favorite Features
  • 76. Using Google's Topic: Advanced Search Search Options Panel What happens if you click on "Show Options" ?
  • 77. Using Google's Topic: Advanced Search Search Options Panel
  • 78. Search Options
  • 79. Search Options
  • 80. Search Options: Images
  • 81. Search Options: Images
  • 82. Search Options: Videos
  • 83. Search Options: Wonder Wheel
  • 84. Search Options: Wonder Wheel
  • 85. Image Swirl http://image-swirl.googlelabs.com/
  • 86. News: Personalized or Standard
  • 87. News: Images
  • 88. News: YouTube
  • 89. News: Archive Search
  • 90. News: Archive Search
  • 91. News: Archive Search
  • 92. News
  • 93. News: Fast Flip
  • 94. News Timeline http://newstimeline.googlelabs.com/
  • 95. Trends http://www.google.com/trends
  • 96. Book Search http://books.google.com/
  • 97. Scholar
  • 98. Squared
  • 99. Custom http://www.google.com/cse/
  • 100. The REAL takeaway.. • Have a research stance… • Make research be a part of everything you do • Teach this attitude to your students • Plan on learning new skills o Nothing stays constant on the web o Search engines continually improving o New search tools / new o Get an Alert for the Official Google Blog (easiest way to stay up-to-date on our not-very-well advertised features)
  • 101. Original Materials Developed by . . . Cheryl Davis, Kathleen Ferenz Dan Russell, and Lucy Gray
http://www.slideshare.net/hmoorman/google-web-search-lessons-2978350
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