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Asking Questions The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires

ISBN-10: 0787970883
ISBN-13: 9780787970888
Edition: 2nd 2004 (Revised)
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Description: Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnairesthe most widely used method for collecting information about people's attitudes and behavior. An essential tool for  More...

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Book details

List price: $40.00
Edition: 2nd
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/30/2004
Binding: Paperback
Pages: 448
Size: 6.00" wide x 8.75" long x 1.50" tall
Weight: 1.188

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnairesthe most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Preface and Acknowledgments
The Authors
Strategies for Asking Questions
The Social Context of Question Asking
Tactics for Asking Questions
Asking Nonthreatening Questions About Behavior
Asking Threatening Questions About Behavior
Asking Questions About Attitudes and Behavioral Intentions
Asking and Recording Open-Ended and Closed-Ended Questions
Asking Questions that Measure Knowledge
Asking Questions that Evaluate Performance
Asking Psychographic Questions
Asking Standard Demographic Questions
Drafting and Crafting the Questionnaire
Organizing and Designing Questionnaires
Questionnaires from Start to Finish
Asking Questions FAQs
Bibliography and Recommended Readings
Glossary
Index
List of Academic and Not-for-Profit Survey Research Organizations
Illinois Liquor Control Commission: College Student Survey
Faculty Retention Survey
Kinko's: Open-ended Service Satisfaction Survey

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