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'Twitterville' Excerpt

214 KB | 3 files |  PDF, DOC

Residents of "Twitterville" include all tyrpes, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you're complaining about the weather with local friends, the next, you're talking shop with a colleague based halfway across the globe.

No matter where you're from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you'll quickly find the ones who can make a difference to you.

Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.

This excerpt of "Twitterville" contains the book's entire introduction.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Twitterville Excerpt.pdf
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Penguin Group (USA) Inc. is the U.S. affiliate of the internationally renowned Penguin Group, one of the largest English-language trade book publishers in the world. The Penguin Group, with operations in the United States, United Kingdom, Australia, Canada, India, New Zealand, Ireland, South Africa and China, is owned by Pearson plc. Pearson is an international media company with market-leading businesses in education, business information and consumer publishing.

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