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Cultural Heritage and Activities: the dawn of Digital Renaissance

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Description

57% of Italian museums has a web site but they don’t always have a clear call to action: only 21% of sites has links to purchase tickets on their home page and the percentage is even lower in the case of more advanced services such as the possibility of purchasing merchandising or museum related materials (6% of cases).

52% of museums has at least one social network account, with the highest presence on Facebook (51%)

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