New York Times R&D Lab explores how news is shared and read with Project Cascade

An article from Flowing Data looking at a New York Times project called Project Cascade which was created to examine how articles go viral.

Project Cascade, by Jer Thorp, Mark Hansen, and Jake Porway as parts of the New York Times R&D Lab, helps you see how news spreads.

This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared

A short video demonstrating how the infographic works

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