
Yellow Pages Environmental Forum


Print Mistakes Can Draw Signficant Attention

Posted in Print Yellow Pages by Ken C on June 25, 2008
Tags: , ,

If you believe what some bloggers are telling you that only the elderly and the great technologically unwashed are the only ones using the print Yellow Pages, than why do some businesses get so upset if their listing is incorrectly published in the print books??

Latest example is the A-American Self Storage, a Carson Valley, California-based family-run self storage company, who is demanding an apology from phone book publishers who listed the Gardnerville location as the first listing under the Entertainment-Adult category, right before the Bunny Ranch brothel.

While errors in the printed books are rare (i.e. less than one omitted ad per 1000), they do happen. And you had better believe that not only the advertisers that pay for those ads notice it when a mistake occurs, but also the users who generated those 14 billion annual look-ups (even if bloggers think it is a bogus number).

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