Check out these Cover Reveals (good variety)

Curtains from ShutterStock; cover designed by Melissa Stevens at theillustratedauthor.net

Curtains from ShutterStock; cover designed by Melissa Stevens at http://www.theillustratedauthor.net

COVER REVEALS

Why do a cover reveal for just my own book?

Why not do a cover reveal for a variety of new books by different authors?

So that’s exactly what I’m doing.

I was fortunate to get some really cool covers when I asked for volunteers for my multi-cover reveal. I might be reading a few of these books soon.

It’s not just me, apparently: A few of these authors had some impressive sales ranks of their other books (one has an author rank in the top 100 in the category). Thank you to everyone who participated.

Check out the cool new books below.

CURSIVE HANDWRITING FOR MATH LOVERS

Julie Harper and Chris McMullen

Know someone who could use some handwriting practice, who is more interested in math than language? This unique book might be just the thing. Julie Harper has written a number of popular handwriting workbooks, such as Wacky Sentences.

Find this book on Amazon: http://amzn.com/1512181323

Julie Harper’s writing website: http://wackysentences.com

Chris McMullen’s math blog: http://improveyourmathfluency.com

ICHABOD BROOKS & THE CITY OF BEASTS

Charles E. Yallowitz

This fantasy adventure was released on June 1. The author also has a popular sword and sorcery fantasy series:

Find this book on Amazon: http://amzn.com/B00YLUHQRK

Charles E. Yallowitz’s blog: http://legendsofwindemere.com

See the original cover reveal: http://legendsofwindemere.com/2015/05/15/cover-reveal-ichabod-brooks-the-city-of-beasts

RIDGETOP

Carol Ervin

The byline is A Mountain Women Thriller. Carol Ervin is a popular author in the historical fiction genre (though this new release is a contemporary suspense).

Find this book on Amazon: http://amzn.com/B00WZXA6RM

Carol Ervin’s website: http://carolervin.com

See the original cover reveal: http://carolervin.com/2015/05/01/contemporary-suspense

THE FAMILY DIVIDED

Anne Allen

This is Book 4 of the Guernsey Novels, a popular mystery series by Anne Allen.

Find this book on Amazon (available for pre-order): http://amzn.com/B00WZXA6RM

Anne Allen’s Facebook page: https://www.facebook.com/anne.allen.12327

SEARCH FOR THE GOLDEN SERPENT

Luciana Cavallaro

This looks like mythological and historical fiction with a modern-day hero—an intriguing blend.

Find this book on Amazon: http://amzn.com/B00TO8TT9W

Luciana Cavallaro’s blog: http://luccav.com/blog

See the original cover reveal: http://luccav.com/2015/03/27/up-up-and-away

THE MADNESS ENGINE

Paul B. Spence

This is the third book of the Awakening sci-fi series.

Find this book on Amazon: http://amzn.com/B00WLGX4TK

See the original cover reveal: https://northofandover.wordpress.com/2015/04/24/and-the-new-one-too

ONCE BURNT, TWICE BLIND

Christine Plouvier

This is the sequel to Irish Firebrands.

Find this series on Amazon: http://amzn.com/1484165705

Christine Plouvier’s blog: https://irishfirebrands.wordpress.com

See the original cover reveal: https://irishfirebrands.wordpress.com/2015/03/16/irish-firebrands-sequel-gets-title-and-cover

DEATH BEFORE DAYLIGHT

Shannon A. Thompson

Coming in September, but you can get started with Book 1 of the series, Minutes Before Sunset.

Check out Shannon A. Thompson’s other books: http://www.amazon.com/Shannon-A.-Thompson/e/B00AXANG76

See the original cover reveal: http://shannonathompson.com/2015/05/20/deathbeforedaylightcr

HOW LONG ARE THE BOOKS THAT YOU READ?

Have time for a quick survey?

You can view the results when you’re done.

https://chrismcmullen.wordpress.com/2015/05/31/how-long-are-the-books-that-you-read-survey

Write happy, be happy. 🙂

HAVE A COVER REVEAL?

Authors, have you done a cover reveal recently? Doing one soon?

If so, please leave a comment to let me know.

Once your cover reveal goes live, provide a link to it so I can include your cover reveal the next time I do a post like this.

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Build Buzz ! Cover Reveal ! Book Launch

Curse of the Dark Wind by Charles E. Yallowitz

BOOK BUZZ TIPS

A successful book launch can really make a difference:

  • Early sales help a book start out with a good sales rank.
  • This gives the book better visibility, especially if the book lands on any of the bestseller lists (even in a subcategory).
  • The customers-also-bought list also builds faster.
  • If sales taper off, those early sales prevent the rank from sliding as quickly.
  • Early sales improve the chances for early reviews.

In this article, I will present a variety of ideas to assist with book promotion before, during, and shortly after the book launch.

To help illustrate some of my points, I will feature strategies used by fantasy author Charles E. Yallowitz, who is presently promoting his own book launch for Curse of the Dark Wind, the sixth book in his Legends of Windemere series.

BUZZ BUZZ

Your book launch goals are:

  • Spread awareness of your new release.
  • Motivate some fans to plan to read it shortly after its debut.
  • Get people talking about your book. They make buzz for you.
  • Start branding an image for your book.

Exposure, branding, early sales, and word-of-mouth—these are the four keys to a successful book launch.

COVER REVEAL

An appealing cover that clearly signifies the genre and content can be valuable not only as a marketing tool, but even as a pre-marketing tool.

The cover also plays a strong role in branding. People often don’t buy a product the first time they see it. But after seeing the same image multiple times over a long period, the image becomes branded. Months later when they are shopping, if they see this image again, they recognize it. Brand recognition is how effective advertising works.

Series authors have the advantage that the buzz can snowball. As more readers discover the first book in the series, each book’s launch has the potential to earn more support than the last, plus a successful launch of the newest book can improve the sales of every book in the series. I give an example of this, featuring author Charles E. Yallowitz, in the next section (see below).

A so-so cover may not benefit as much from a cover reveal as a fantastic cover, but even then the cover reveal helps to get your current supporters and fans interested in your new release.

Just throwing your cover out there isn’t enough. First, you need to build a network of supporters and grow a modest following. A newbie who hasn’t made any connections and who doesn’t already have a following isn’t likely to reap many rewards from a cover reveal. But any help is still better than none at all; you have to start somewhere.

There is another small added benefit: If your blog post or tweet about your cover reveal feeds into your Amazon Author Central page, customers who view your author page at Amazon will see your effort to launch your book. All the little things help to distinguish the perception of the professional author from the perception of a newbie.

Even a newbie author isn’t forced to release a book without a following. Who says you can’t grow a modest following with a blog and social media before releasing your book? It’s a choice.

Remember, you can reveal your cover offline, too. Print it out or order proofs or author copies to show in person. Ideally, you want to reach your specific target audience, but, again, any help is better than no help. The more you interact with your specific target audience and with people who are in a position to recommend your book to members of your target audience (if they like your book enough to do so), the more potential your cover reveal has.

You don’t have to do just one cover reveal:

  • Toss your mock-up of the concept out there. Seek feedback. People who share their opinions and see you consider and use some of their input over the development of your book are more apt to feel vested in your book, which improves your chances for reviews and recommendations. You can reach a point where your supporters want your book to be successful and will work to help make that happen.
  • Later, follow this up with a draft of your cover.
  • Do a cover reveal for your final cover.
  • Spread it out so you don’t create fan fatigue. Online, post useful content between your cover reveal posts so your blog or social media don’t seem to be all about your book.

COVER REVEAL EXAMPLE

Fantasy author Charles E. Yallowitz has done cover reveals for each book of his Legends of Windemere series. (I’ve actually read this series and really like the storyline and characters.)

He has just released the sixth volume of his series, Curse of the Dark Wind. You can see what Charles’ cover reveal looks like here:

http://legendsofwindemere.com/2014/12/05/big-cover-reveal-legends-of-windemere-curse-of-the-dark-wind

Charles receives much support for his cover reveals, and he simply has to ask for it in a post on his blog. Isn’t that cool? But he earned it. Everyone on WordPress who knows Charles appreciates what an amazingly supportive author he is. As much time and support as he volunteers toward others, it’s no surprise that many other authors reciprocate when he has a small request like a cover reveal. It helps to be supportive. (It probably wouldn’t be helpful to try to seem supportive just for the sake of potential reciprocity. People can see through such acts. What helps is to be naturally supportive, and in this case, marketing karma often brings its own rewards.)

By the way, I also volunteered to help with a cover reveal. It was my idea to turn my cover reveal into a post about building buzz. It’s my hope that this proves to be a win-win-win situation. It helps the content fit my blog better, it hopefully helps Charles with exposure for his new release, and I hope it also helps authors who read this post.

A cool step that Charles takes for his cover reveals is that he first prepares his own cover reveal and then sends a text file with the HTML for his cover reveal to the volunteers, along with straightforward instructions for how to use it. Such time-saving convenience removes the inhibitor that it’s too much trouble.

One tactic that you can apply to a series is to put one or more of the volumes on sale during the book launch, or just before the book launch, in order to help build timely sales momentum.

Click to view this book at Amazon.

BLURB REVEAL

You can also do a blurb reveal. This plays two roles:

  • Help to create book buzz.
  • Help with valuable feedback to improve your blurb.

It’s really hard to craft the perfect blurb, so a blurb reveal helps you get input from your target audience while simultaneously helping to build buzz for your book.

A great cover helps to deliver more traffic to your product page. A great blurb helps to increase the closing rate for sales. Neither the cover nor the blurb will be much help for a lousy story (especially in the long run), but they can make a huge difference for very good stories.

Along with cover reveals, Charles also does blurb reveals. He also promotes his books on sites like Goodkindles and AskDavid.com, which require specialized blurbs. This presents the challenge of writing three good blurbs instead of just one, so it’s even more critical to seek helpful feedback.

AUTHOR INTERVIEWS

Another way to gain exposure for your new book is to do author interviews on blogs for which the audience is a good fit for your book. It’s a chance to gain some exposure from people who don’t already know about your book.

There is a better chance of people reading your author interview if you show your creativity wisely. And you want that creative element to shine early in the post to entice people to read it who might otherwise pass on the interview.

Here is a mirror interview that Charles did at Readful Things (Ionia Martin’s blog):

http://readfulthingsblog.com/2014/07/09/mirror-interview-3-charles-e-yallowitz

I like the question that it starts off with:

“What is one of the most difficult questions I have ever been asked in an interview?”

The picture for that interview also has a great quote:

“Never judge a book by its movie.”

CONTESTS & GIVEAWAYS

More than just announcing your new book, you can announce the chance to win something. As opposed to just giving your book away freely to everyone, people who win free books through contests often perceive that they’ve received something valuable.

In the past, Charles has included his book in Rafflecopter contests. (Before you run any contest, be sure to research the rules. It would be wise to also search for tips.)

Another option is a Goodreads giveaway. This has the added benefit of getting a hundred or so Goodreads customers to add your book to their to-read lists, which helps make your book appear somewhat more popular. With a wise choice of tags, you can get about 1000 views for a month-long giveaway. Most of the views come on the first and last days, but all the days in the middle do add up. When you can get exposure for an entire month, why not take it? (Note: You must have a print edition to run a Goodreads giveaway. You can use CreateSpace, for example, to make a print edition for your book.)

Tip: Browse through the list of tags at Goodreads to find the best matches for your book. Don’t dust throw darts at it.

http://www.goodreads.com/giveaway

Many of the reviewers are likely to post a review at Goodreads, and only a smaller percentage will also post it at Amazon. Some won’t review it anywhere. If you give away 5 to 10 copies, you have pretty good prospects for getting a few reviews or ratings.

I happen to have a Goodreads giveaway going on presently. You can enter for a chance to win my self-publishing 4-in-1 boxed set (presently available in the US only):

http://www.goodreads.com/book/show/23663154-self-publishing-with-amazon

SPECIAL INTRODUCTORY OFFER

A special, limited-time offer can help draw more interest in your book, or encourage earlier support for your book.

This could be an introductory sale price, for example.

Or it could be a coupon or discount code, such as one you can generate through Smashwords or CreateSpace.

Often, when a book is launched, friends, family, and fans support the book with initial sales, and then sometime later the book goes on sale. What? The most loyal readers miss out on the savings? With a special introductory offer, it pays to be a loyal supporter.

PREORDERS

Once you have a loyal following, you can benefit from preorders.

  • Kindle Direct Publishing now offers a preorder option.
  • You can also run a preorder for CreateSpace books through Amazon Advantage. There is an incredibly helpful post regarding this on the CreateSpace community forum.

One big advantage of preorders that not everyone realizes is that it gives you extra exposure:

  • Coming Soon
  • Last 30 Days
  • Last 90 Days

Every book benefits from the Last 30 Days and Last 90 Days filters at Amazon. But only preorders derive added exposure with the Coming Soon filter. Get all the exposure for your book that you can (so long as you can draw enough support to generate preorder sales).

Tip: If you publish at CreateSpace, leave the publication date blank. This way the publication date will automatically be the date on which you press the Approve Proof button. It automatically maximizes your exposure in the new release categories.

MORE TIPS

There are many wonderful offline book marketing ideas that you can implement to build buzz for your book, and these can be a new author’s secret weapon.

See my Offline Book Marketing post to learn more (that post also features an author who uses this method effectively and creatively):

https://chrismcmullen.wordpress.com/2014/12/07/offline-book-marketing

ABOUT CHARLES E. YALLOWITZ

Charles E. Yallowitz is the sword & sorcery fantasy author of the Legends of Windemere series.

Check out his WordPress blog:

http://legendsofwindemere.com

Here is his Author Central page at Amazon:

http://www.amazon.com/Charles-E-Yallowitz/e/B00AX1MSQA/ref=sr_ntt_srch_lnk_2?qid=1418423438&sr=8-2

Start with the first book of the series, Beginning of a Hero:

http://amzn.com/B00BL9GBU2

Chris McMullen

Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set now available for Kindle and in print (both at special introductory prices)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section:

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Build an Effective Author Website + Press Release (2-in-1 Post)

Free author resources at the Build Book Buzz website: http://www.buildbookbuzz.com.

Today I will show you a highly instructive example of how to build an effective author website. It’s actually the website for a former publicist, so it’s no surprise that the website excels at attracting the target audience.

We can learn a lot about how to attract our own traffic by studying the many cool features on this website. Also, there is an abundance of free content on this website, like how to prepare and distribute a press release to create book publicity.

In this way, we’ll learn two things at once:

  • how to attract your target audience through a website
  • how to prepare and distribute a press release

The website is called Build Book Buzz. This is the website that former publicist Sandra Beckwith uses to attract her target audience—authors who need help with book publicity (both traditionally published and indies). She no longer provides book publicity services to authors, but now helps many authors save thousands of $$ by teaching them how to do it themselves.

I will describe various features of her website, showing how they help to attract her target audience. This will be instructive if you check these features out as I describe them. Try to think of ways that you might be able to utilize similar features to attract your target audience.

Here is the link to her website: http://buildbookbuzz.com. Check it out.

Tip #1: The website name is geared toward the content, not the author. You know what the content is about instantly.

Tip #2: The homepage identifies the target audience and attracts their interest immediately. Notice how the website doesn’t mention who is offering this content (i.e. you don’t learn that it’s a former publicist’s website or who the former publicist is) until further down the page.

Tip #3: Nothing is for sale on the homepage. The homepage is geared around free content relevant for the target audience. It doesn’t look like an advertisement for a book, it doesn’t look like a fan page or biographical record, and it doesn’t look like a blog. Valuable free content that will interest the target audience is what will attract your audience to your website.

Sandra does have books and services that she sells, but none of these appear on her homepage. Think about this.

Tip #4: Visual branding. Study the images. The images aren’t the same, but most follow a similar blue, yellow/gold, and white theme, and feature a picture (not always the same) of an open book. Making the images slightly different helps you see that it’s not the same image, so you don’t ignore it. Having them all uniformly styled helps with the visual branding, and shows you that you’re clearly on the same website. Notice that they follow the three-color rule. The cover images look 3D, which helps to make a good visual impression. The information in the booklets is clear from the keywords that stand out in the title.

Tip #5: The homepage offers a free booklet. The content will interest the target audience. The offer appears first at the top to attract interest, and is repeated at the bottom so if you’re sold when you get there, you don’t have to scroll back up to the top.

Tip #6: The free booklet offer is a clever way to build an audience for an email newsletter. This helps to populate an email newsletter database (note that you must provide an unsubscribe option).

This is worth considering:

  • How do you get an audience for a newsletter? Offer a free booklet to sign up.
  • How do you get your target audience in the email list? Make a booklet that has content relevant for your target audience.
  • How do you get your audience to discover your booklet? As part of a content-rich website geared toward your target audience.

Tip #7: I recommend signing up for the email newsletter. (I did.) Why? Two reasons:

  • The emails you receive will provide a sample of how to use an email newsletter effectively. Although your content will be much different, there is much to learn here.
  • If you have a book that you’re trying to market, this content is relevant to you.

Tip #8: The website is easy to read. There isn’t a busy, distracting background. There is effective use of color with the text.

Tip #9: Free content. See the Tips page (each page can be found by clicking on the index at the top of the website). There are a variety of free PDF files of interest to the target audience. It’s a content-rich website, and much of it is free. This attracts the target audience.

Tip #10: Check out the PDF files on the Tips page. I highly recommend these in particular:

  • See the tips for writing a press release (book announcement). These are invaluable. A press release is critical for news publicity, and has a specific formula for its preparation.
  • Also see the tips for writing a tip sheet. Like the press release, this is something you need to help create news for your book.

The other tips on the Tips page are also worth exploring.

Tip #11: There is a blog on this website, but it really functions primarily as an author website, and the blog is just one of many components; it’s definitely not a website that was built around a blog. The blog, like the rest of the website, is content rich and free. You can probably find a lot of valuable information here.

Tip #12: Let’s jump ahead to the Press Room page. When you prepare the press release for the news about the publication of your book (if you haven’t already done so, you want to do this), you should add a Press Room page to your website.

Study the two press release examples on this page. They show you how to structure and format a press release. When you study the tips for how to write a press release, you should also re-read these two examples. This page also shows you how to format a Press Room page.

Tip #13: Check out Sandra Beckwith’s e-book, Get Your Book in the News. This is a detailed guide that spells out the formula for how to prepare a press release. I bought a copy, read it, and relied heavily upon it to write my press release for Read Tuesday. I recommend it.

Tip #14: Finally, check out the other pages. There are a couple of books and services offered that aren’t free. Note that there is an abundance of free content, but also some paid content. The paid content is different from the free content. Also, the free content is complete. It’s not a free sample; it’s free content.

There is ample free content, so you don’t feel disappointed or frustrated. If you don’t buy anything, you still feel that the website was highly useful.

The free content is very good. This gives you the sense of trust that you need before moving onto the paid content. The taste of the free content makes you consider the paid content. Note that the paid content also has a satisfaction guarantee.

I recommend that you take advantage of the free content on the Build Book Buzz website. There are a lot of valuable, yet free, resources there.

I was not asked to write this post. I was not asked to promote the Build Book Buzz website or any of its goods or services. I discovered this website, found much of the material useful, and thought it would be handy to share it. I did contact Sandra Beckwith to let her know that I would be writing this post.

I hope you found something useful. 🙂

Sandra Beckwith is a former national award-winning publicist who now teaches authors how to promote and publicize their books. Get free tips and subscribe to her complimentary Build Book Buzz e-zine at http://buildbookbuzz.com. Connect with her on Twitter, Google+, LinkedIn, and Facebook.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing), Twitter, Facebook

Learn more about Read Tuesday, a Black Friday type of event just for books: website, Twitter, Facebook
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