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Kok Wei Khong

    • 9h-indexImpact measure calculated using publication and citation counts. Updated daily.
    • 240CitationsNumber of citations received by Kok Wei's publications. Updated daily.

    Other IDs

    Co-authors (24)

    Publications (5)

    • Building trust in internet banking: A trustworthiness perspective

      • Yu P
      • Balaji M
      • Khong K
      N/AReaders
      14Citations
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    • Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context

      • Teng S
      • Khong K
      • Goh W
      N/AReaders
      4Citations
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    • Antecedents of Green Brand Equity: An Integrated Approach

      • Ng P
      • Butt M
      • Khong K
      • et al.
      N/AReaders
      19Citations
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    • Examining the antecedents of persuasive eWOM messages in social media

      • Teng S
      • Khong K
      • Goh W
      • et al.
      N/AReaders
      28Citations
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    • BSEM estimation of network effect and customer orientation empowerment on trust insocial media and network environment

      • Khong K
      • Onyemeh N
      • Chong A
      N/AReaders
      9Citations
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