Men drive boom in audiobook sales

Downloads of audiobooks are particularly high among males aged 25-44
Downloads of audiobooks are particularly high among males aged 25-44
ALAMY

Encouraging young men to read books for pleasure has long been a challenge for publishers. The solution, it seems, is to allow them to listen instead.

Men in their twenties and thirties are driving a boom in audiobooks, according to research to be published this week.

Male commuters who may not have picked up a paperback since leaving university are increasingly listening to audiobooks on the way to work as it is seen as more relaxing than reading.

Audiobook sales have doubled in the past five years and rose by 17 per cent last year, according to Nielsen Book, the publishing research and data service. They now account for 5 per cent of UK consumer book spending and 7 per cent of fiction sales by
https://www.thetimes.co.uk/article/men-drive-boom-in-audiobook-sales-89tl8vrpd
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