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Boot Camp (Adam's version)

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The Social Phonics Boot Camp as led by Adam Walker Cleaveland.

The Social Phonics Boot Camp as led by Adam Walker Cleaveland.

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  • 1. Adam Walker Cleaveland twitter.com/adamwcfacebook.com/adamwc
  • 2. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 3. COMMON OBJECTIONS
  • 4. COMMON OBJECTIONS“I don’t care what you had for breakfast”“I don’t have time”“It’s narcissistic”“It’s a time-suck”“I’m not interested in those people”“It’s all too much”“It’s not safe”“I’m more of a face-to-face person”“It’s shallow”
  • 5. THAT BEING SAID... Why are you here?(in 140 characters or less) :)
  • 6. Video: Social Media Revolution
  • 7. SOCIAL MEDIA PHILOSOPHYTo think critically about your philosophyand strategy behind using social media. Why are you online - and what do you want to do with it?
  • 8. WHO ARE WE?
  • 9. WHO ARE WE?
  • 10. ADAM’S SOCIAL MEDIA PHILOSOPHYTo connect with colleagues in ministry,broadcast my life and listen and learnfrom the wisdom of the collective. To share and learn.
  • 11. DOUG’S SOCIAL MEDIA PHILOSOPHYTo build a repository of Doug Pagittness.To build and connect with an audience of people interested in my stuff.
  • 12. TONY’S SOCIAL MEDIA PHILOSOPHYTo build a large social media footprintthrough consistent, content-rich, andvaluable social media impressions. To build a high-quality audience.
  • 13. WHO ARE WE?
  • 14. WHO ARE WE?
  • 15. FIRST PRES ASHLAND’S SOCIAL MEDIA PHILOSOPHYTo build and support the onlinecommunity of our congregation. To listen and learn.
  • 16. SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
  • 17. SOCIAL MEDIA PHILOSOPHY Personal Professional Institutional
  • 18. SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
  • 19. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Quick, Easy, Short, Hip, 140Weaknesses: Low Commitment, Fleeting “Followers”
  • 20. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, Fleeting,Low Control “Friends & Fans/Likers”
  • 21. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Proprietary, Unlimited, DeepWeaknesses: Hard to Get Noticed, HigherCommitment “Readers”
  • 22. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outlets
  • 23. SOCIAL MEDIA PHILOSOPHY
  • 24. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
  • 25. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push
  • 26. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen
  • 27. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect
  • 28. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect Learn
  • 29. SOCIAL MEDIA PHILOSOPHY
  • 30. SOCIAL MEDIA PHILOSOPHYDetermine a work ﬂow
  • 31. SOCIAL MEDIA PHILOSOPHYDetermine a work ﬂowSM should be an integrated, naturaloutgrowth of your regular work life.
  • 32. SOCIAL MEDIA PHILOSOPHYDetermine a work ﬂowSM should be an integrated, naturaloutgrowth of your regular work life.Repurpose what you’re already doing.
  • 33. SOCIAL MEDIA PHILOSOPHYDetermine a work ﬂowSM should be an integrated, naturaloutgrowth of your regular work life.Repurpose what you’re already doing.Be disciplined.
  • 34. SOCIAL MEDIA PHILOSOPHY
  • 35. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…
  • 36. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’
  • 37. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number
  • 38. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want
  • 39. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want➡ Determine work ﬂow
  • 40. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want➡ Determine work ﬂow
  • 41. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want➡ Determine work ﬂow
  • 42. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 43. FACEBOOKThe World is Obsessed with Facebook Mom Is on Facebook
  • 44. Zuckerberg just wanted people to bethemselves. On earlier social networkslike Friendster and Myspace, identity wasmalleable and playful, but Facebook wasand is different. "Were trying to mapout what exists in the world," he says."In the world, theres trust. I think ashumans we fundamentally parse theworld through the people andrelationships we have around us. So atits core, what were trying to do is mapout all of those trust relationships,which you can call, colloquially, most ofthe time, friendships." He calls this mapthe social graph, and its a network of anentirely new kind.-TIME Magazine, 2011
  • 45. Proﬁle vs. Page vs.Group
  • 46. PROFILE Personal - that’s you! Use privacy settings Put friends in listsLink to other social media
  • 47. PAGE Allows (Some) AnonymityIndexed in Search Engines Multiple Administrators No Limit to Fans Buy Ads
  • 48. 10 FACEBOOK TIPS
  • 49. 10 FACEBOOK TIPS1. Reach out to other churches.
  • 50. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.
  • 51. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.3. Go beyond the ministry.
  • 52. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.3. Go beyond the ministry.4. Ask for input from fans.
  • 53. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.3. Go beyond the ministry.4. Ask for input from fans.5. Be visual.
  • 54. 10 FACEBOOK TIPS
  • 55. 10 FACEBOOK TIPS6. Make everything an event.
  • 56. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.
  • 57. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.
  • 58. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.
  • 59. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.10.Check out other tools (Apps).
  • 60. GROUPS (new-ish) Private Group Communication Does not show up in your proﬁle Multiple Administrators Best for 3-150 peopleSend messages, Share documents, Chat
  • 61. USERNAMESwww.facebook.com/username Customized Facebook URL For a Proﬁle or a Page Only Get One Chance!
  • 62. Social PhonicsSoul City Church LifeChurch.tv #RunRevRun
  • 63. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 64. GOOGLE www.google.com/places Claim the listingBe sure the location is correct Add information Get reviews
  • 65. GOOGLE goo.gl Shortened URLs QR CodesAlerts (Google News & Reader)
  • 66. GOOGLE+ plus.google.com Create circles Link AccountsShare Info & Have Hangouts!
  • 67. YELP Get reviews Get foundMission Bay Community Church (SF)
  • 68. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 69. LOCATION BASED SOCIAL NETWORKS Foursquare, Gowalla, Yelp/Facebook “Check-Ins” - Rewards Mayor Specials Word Gets Out - Location SharedConnect with People in your Community
  • 70. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 71. Twitter in Plain EnglishFollow Your Interests.Discover Your World.
  • 72. AMBIENT AWARENESS "They call it “ambient awareness.” It is, they say, very much like beingphysically near someone and picking up on his mood through the little thingshe does — body language, sighs, stray comments — out of the corner of your eye. This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insigniﬁcant on its own, even supremely mundane. But taken together, over time, the little snippetscoalesce into a surprisingly sophisticated portrait of your friends’ and familymembers’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." (source link)
  • 73. USES OF TWITTER Pushing Content Events Listening Search News
  • 74. TWOOLSTwitter Search Tweetbot (iPhone)@reply TwitterberryDM = d username Tweetdeck#hashtags Twitter GraderTwubs Hootsuite
  • 75. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 76. BLOGGINGPersonal/Professional/Institutional RSS Feed Feedburner Google Analytics WordPress & Posterous
  • 77. Posterous WordPress Free Free Posts to all sites Best bloggingEasy Group Blogs platformHandles All Media Best themes/ types (photos, designs audio, video) Very powerful
  • 78. PosterousShare any type of media • Post by Email Custom Themes • Posterous Apps Autopost to all the popular sites Easy to share content • Free Custom Domain Names
  • 79. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 80. AUDIO & VIDEO BROADCASTYouTube/Vimeo: Pre-recorded Video USTREAM: LIVE Video Podcasting: Pre-recorded Audio BlogTalkRadio: LIVE Audio Posterous: Pre-recorded Audio
  • 81. United Breaks Guitars
  • 82. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  • 83. THE KITCHEN SINK
  • 84. THE KITCHEN SINK QR Codes
  • 85. THE KITCHEN SINK QR Codes Keepvid.com
  • 86. THE KITCHEN SINK QR Codes Keepvid.com MailChimp
  • 87. THE KITCHEN SINK QR Codes Keepvid.com MailChimp Flickr
  • 88. THE KITCHEN SINK QR Codes Keepvid.com MailChimp Flickr Instagram
  • 89. THERE IS ALWAYS MORE...
  • 90. HOT TIPS
  • 91. HOT TIPS• Have a personal email
  • 92. HOT TIPS• Have a personal email• Make a Google Proﬁle
  • 93. HOT TIPS• Have a personal email• Make a Google Proﬁle• Consider Using Posterous
  • 94. HOT TIPS• Have a personal email• Make a Google Proﬁle• Consider Using Posterous• Use an RSS Reader
  • 95. HOT TIPS• Have a personal email• Make a Google Proﬁle• Consider Using Posterous• Use an RSS Reader• Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)
  • 96. HOT TIPS• Have a personal email• Make a Google Proﬁle• Consider Using Posterous• Use an RSS Reader• Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)• Comment, comment, comment!
  • 97. HOT TIPS• Have a personal email• Make a Google Proﬁle• Consider Using Posterous• Use an RSS Reader• Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)• Comment, comment, comment!• Purchase URLs
  • 98. HOT TIPS
  • 99. HOT TIPS• Get a Password App (1Password, LastPass)
  • 100. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully
  • 101. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Proﬁle Pic
  • 102. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Proﬁle Pic• Links, Links, Links
  • 103. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Proﬁle Pic• Links, Links, Links• Nings & Wikis
  • 104. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Proﬁle Pic• Links, Links, Links• Nings & Wikis• Use Wasted Time
  • 105. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Proﬁle Pic• Links, Links, Links• Nings & Wikis• Use Wasted Time• Use Facebook Lists
  • 106. HELPFUL BLOG POSTS
  • 107. HELPFUL BLOG POSTS• Signing Up For & Using Twitter
  • 108. HELPFUL BLOG POSTS• Signing Up For & Using Twitter• Should Your Church or Religious Organization Be on Twitter?
  • 109. HELPFUL BLOG POSTS• Signing Up For & Using Twitter• Should Your Church or Religious Organization Be on Twitter?• How to Best Use Social Media to Enhance Your Church’s Mission Trips
  • 110. HELPFUL BLOG POSTS
  • 111. HELPFUL BLOG POSTS• “What? You’re Not Using” Tech Blog Series (focusing on 1Password, Dropbox, Evernote, Clippy, TeamViewer, Reeder, Posterous, WordPress, VisualHub and Preview
  • 112. JOIN US AT SUMMER CAMP

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