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Metadata: Can I get that in a Greek salad?

In his 5th article on cross-media communications, David Zwang discusses metadata and its role in cross-media production workflows. He looks at the basics of metadata and examines what you need need to know to work in an integrated environment.

By David Zwang
Published: September 13, 2010

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David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at david@zwang.com.

 

Discussion

By Linda Bishop on Sep 13, 2010

This is a great article for anyone interested in selling more storefront solutions.

 

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