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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 7, Issue:6, June, 2018

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com /
submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2018.7(6): 3535-3538
DOI: https://doi.org/10.20546/ijcmas.2018.706.415


Strategy to Improve the Listening Behaviour and Extent of Participation of Sangham Community Radio Listeners
K. Aruna*, V. Sudha Rani and A. Sailaja
Department of Agricultural Extension, PJTSAU, Hyderabad, Telangana - 500032, India
*Corresponding author
Abstract:

The research study conducted on listening behavior and extent of participation of community radio listeners in sangham community radio programmes in Medak district during 2009-10, involving 120 respondents from selected twelve villages. The results were extent of participation of community radio listeners in community radio programmes was very less and the listening behavior was also less in some community radio programmes. Data was collected on problems faced by community radio listeners during listening and extent of participation in community radio programmes and obtained suggestions also. Keeping these things in mind a strategy was developed to improve the listening behaviour and extent of participation of community radio listeners. The strategy includes the administrative, technical, financial and organizational strategies to be taken up by the Deccan Development Society(DDS) and the programme staff of the community radio.


Keywords: Community radio, Listening behaviour, Extent of participation

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How to cite this article:

Aruna, K., V. Sudha Rani and Sailaja, A. 2018. Strategy to Improve the Listening Behaviour and Extent of Participation of Sangham Community Radio Listeners.Int.J.Curr.Microbiol.App.Sci. 7(6): 3535-3538. doi: https://doi.org/10.20546/ijcmas.2018.706.415
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.

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