Phillip Smith

Twitter done right by @walrusmagazine

Cross-posted from www.phillipadsmith.com.


My inbox. “The Walrus is now following you on Twitter!.” My immediate reaction: oh gawd, please spare me. Another publication joining the micro-blogging fray only to shovel their RSS feeds into Twitter and to provide no real value…



Thankfully, I was completely wrong. And wrong enough that I felt I should comment on how right The Walrus is approaching the exercise.



Their approach? Simple. Witty, upbeat, and personal. Fun banter with other publications on Twitter, like @thismagazine, @spacing, and @blogto. Engaging with the community, not broadcasting. Check out @walrusmagazine on Twitter and take notes: twitter.com/walrusmagazine



Encore.

About

Hi, I'm Phillip Smith, a veteran digital publishing consultant, online advocacy specialist, and strategic convener. If you enjoyed reading this, find me on Twitter and I'll keep you updated.

Related

Facebook’s Uphill Battle To Win Back Publishers — The Information

Facebook’s Uphill Battle To Win Back Publishers — The Information Facebook is making various changes to Instant Articles, including impr...… Continue reading
http://phillipadsmith.com/2009/02/twitter-done-right-by-walrusmagazine.html
phillipadsmith.com
crawl=CC-MAIN-2017-13
11585
application/http; msgtype=response
sha1:J5NPBSVF6BJW3VMX2CFVJZPWEP7RXEWM
<urn:uuid:2025f0ef-01d4-465e-b75b-8670f4e7924d>
2017-03-25T17:30:36Z
45.56.104.73
sha1:VDWYPLDXSG6KD6KMSQA5V55LSRCVHFHF
<urn:uuid:c0585c34-8192-4c1c-be9b-684e2888b48a>
http://phillipadsmith.com/2009/02/twitter-done-right-by-walrusmagazine.html
response
<urn:uuid:af1ed3f6-9d29-4dc2-96ef-172ae3ae2083>
robots: classic
hostname: ip-10-233-31-227.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2017-13
operator: CommonCrawl Admin
description: Wide crawl of the web for March 2017
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf